Htmx Technology Adoption in E-commerce
Discover 857 verified e-commerce stores using Htmx. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.1k domains. 857 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
857 verified active stores out of 1.1k detected · 80.3% verification rate
E-commerce Platforms Distribution
Custom stores with 81.4% of stores with physical delivery (698 stores) , followed by Shopify (4.4%) and nopCommerce (3.5%) .
Base: 857 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
698 stores
38 stores
30 stores
20 stores
18 stores
14 stores
13 stores
4 stores
4 stores
3 stores
Visual Distribution
698 stores
38 stores
30 stores
20 stores
18 stores
14 stores
13 stores
4 stores
4 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 698 | 81.45% |
| Shopify | 38 | 4.43% |
| nopCommerce | 30 | 3.50% |
| Craft Commerce | 20 | 2.33% |
| VTEX | 18 | 2.10% |
| WooCommerce | 14 | 1.63% |
| Cafe24 | 13 | 1.52% |
| 1C-Bitrix | 4 | 0.47% |
| Magento | 4 | 0.47% |
| BigCommerce | 3 | 0.35% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 65.4% share of detected Htmx e-commerce signals (698) , with Shopify at 3.7% and nopCommerce at 2.8% (June 2026) .
Base: 1,067 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
698 websites
39 websites
30 websites
44 websites
19 websites
106 websites
17 websites
7 websites
5 websites
5 websites
Visual Distribution
698 websites
39 websites
30 websites
44 websites
19 websites
106 websites
17 websites
7 websites
5 websites
5 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 698 | 65.42% |
| Shopify | 39 | 3.66% |
| nopCommerce | 30 | 2.81% |
| Craft Commerce | 44 | 4.12% |
| VTEX | 19 | 1.78% |
| WooCommerce | 106 | 9.93% |
| Cafe24 | 17 | 1.59% |
| 1C-Bitrix | 7 | 0.66% |
| Magento | 5 | 0.47% |
| BigCommerce | 5 | 0.47% |
Categories Distribution
Health & Beauty stores with 14.9% of all stores (128 stores) , followed by Clothing & Accessories (14.2%) and Food & Beverages (11.6%) .
Base: 857 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
128 stores
122 stores
99 stores
74 stores
66 stores
54 stores
50 stores
41 stores
30 stores
29 stores
Visual Distribution
128 stores
122 stores
99 stores
74 stores
66 stores
54 stores
50 stores
41 stores
30 stores
29 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 128 | 14.94% |
| Clothing & Accessories | 122 | 14.24% |
| Food & Beverages | 99 | 11.55% |
| Toys & Games | 74 | 8.63% |
| Electronics & Technology | 66 | 7.70% |
| Business & Industrial | 54 | 6.30% |
| Sporting Goods & Outdoor Gear | 50 | 5.83% |
| Home & Garden | 41 | 4.78% |
| Tools & Hardware | 30 | 3.50% |
| Jewelry & Watches | 29 | 3.38% |
Payment Providers Distribution
PayPal accounts for 24.2% of displayed detection occurrences (77 occurrences) , followed by Stripe Connect (17.6%) and MasterCard (17.6%) .
Base: 318 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
77 occurrences
56 occurrences
56 occurrences
24 occurrences
20 occurrences
19 occurrences
19 occurrences
18 occurrences
17 occurrences
12 occurrences
Visual Distribution
77 occurrences
56 occurrences
56 occurrences
24 occurrences
20 occurrences
19 occurrences
19 occurrences
18 occurrences
17 occurrences
12 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 77 | 24.21% |
| Stripe Connect | 56 | 17.61% |
| MasterCard | 56 | 17.61% |
| American Express | 24 | 7.55% |
| PayGate | 20 | 6.29% |
| Mercado Pago | 19 | 5.97% |
| Google Pay | 19 | 5.97% |
| VISA | 18 | 5.66% |
| Apple Pay | 17 | 5.35% |
| Klarna | 12 | 3.77% |
Shipping Carriers Distribution
UPS accounts for 23.3% of displayed detection occurrences (37 occurrences) , followed by DHL (15.1%) and СДЭК (13.2%) .
Base: 159 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
37 occurrences
24 occurrences
21 occurrences
16 occurrences
15 occurrences
14 occurrences
10 occurrences
9 occurrences
7 occurrences
6 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 37 | 23.27% |
| DHL | 24 | 15.09% |
| СДЭК | 21 | 13.21% |
| FedEx | 16 | 10.06% |
| DPD | 15 | 9.43% |
| USPS | 14 | 8.81% |
| Correios | 10 | 6.29% |
| Почта России | 9 | 5.66% |
| Estes | 7 | 4.40% |
| PostNL | 6 | 3.77% |
Store Launch Timeline
Over the past 12 months, 342 new stores were launched in Htmx , with the highest activity in 2026-05 (95 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
95 stores launched
44 stores launched
38 stores launched
32 stores launched
25 stores launched
17 stores launched
14 stores launched
10 stores launched
24 stores launched
15 stores launched
20 stores launched
8 stores launched
Monthly Trend
27.8% of last 12 months
12.9% of last 12 months
11.1% of last 12 months
9.4% of last 12 months
7.3% of last 12 months
5.0% of last 12 months
4.1% of last 12 months
2.9% of last 12 months
7.0% of last 12 months
4.4% of last 12 months
5.8% of last 12 months
2.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 95 | 27.78% |
| 2026-04 | 44 | 12.87% |
| 2026-03 | 38 | 11.11% |
| 2026-02 | 32 | 9.36% |
| 2026-01 | 25 | 7.31% |
| 2025-12 | 17 | 4.97% |
| 2025-11 | 14 | 4.09% |
| 2025-10 | 10 | 2.92% |
| 2025-09 | 24 | 7.02% |
| 2025-08 | 15 | 4.39% |
| 2025-07 | 20 | 5.85% |
| 2025-06 | 8 | 2.34% |
Active Stores by Launch Year
Currently, 855 active stores in Htmx are tracked in our database , with the most stores launched in 2026 (235 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
235 active stores
161 active stores
68 active stores
80 active stores
30 active stores
29 active stores
46 active stores
24 active stores
18 active stores
12 active stores
8 active stores
9 active stores
15 active stores
14 active stores
15 active stores
Distribution by Launch Year
27.5% of tracked active stores
18.8% of tracked active stores
8.0% of tracked active stores
9.4% of tracked active stores
3.5% of tracked active stores
3.4% of tracked active stores
5.4% of tracked active stores
2.8% of tracked active stores
2.1% of tracked active stores
1.4% of tracked active stores
0.9% of tracked active stores
1.1% of tracked active stores
1.8% of tracked active stores
1.6% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 235 | 27.49% |
| 2025 | 161 | 18.83% |
| 2024 | 68 | 7.95% |
| 2023 | 80 | 9.36% |
| 2022 | 30 | 3.51% |
| 2021 | 29 | 3.39% |
| 2020 | 46 | 5.38% |
| 2019 | 24 | 2.81% |
| 2018 | 18 | 2.11% |
| 2017 | 12 | 1.40% |
| 2016 | 8 | 0.94% |
| 2015 | 9 | 1.05% |
| 2014 | 15 | 1.75% |
| 2013 | 14 | 1.64% |
| 2012 | 15 | 1.75% |
Geographic Distribution
United States stores with 16.9% (145 active verified stores) , followed by United Kingdom (6.3%) and Brazil (6.2%) .
Base: 857 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
145 active verified stores
54 active verified stores
53 active verified stores
45 active verified stores
36 active verified stores
26 active verified stores
25 active verified stores
24 active verified stores
19 active verified stores
15 active verified stores
Visual Distribution
145 active verified stores
54 active verified stores
53 active verified stores
45 active verified stores
36 active verified stores
26 active verified stores
25 active verified stores
24 active verified stores
19 active verified stores
15 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 145 | 16.92% |
| United Kingdom | 54 | 6.30% |
| Brazil | 53 | 6.18% |
| Russia | 45 | 5.25% |
| India | 36 | 4.20% |
| South Africa | 26 | 3.03% |
| Morocco | 25 | 2.92% |
| Germany | 24 | 2.80% |
| Nigeria | 19 | 2.22% |
| Turkey | 15 | 1.75% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Health & Beauty
VTEX - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
Custom - Tools & Hardware
Custom - Books & Media
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Food & Beverages
Custom - Health & Beauty
Custom - Electronics & Technology
Custom - Health & Beauty
Custom - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1k | 100.00% |
| Emails | 440 | 41.24% |
| Phones | 348 | 32.61% |
| Ecommerce platform | 1k | 93.91% |
| Couriers | 175 | 16.40% |
| Payment Providers | 233 | 21.84% |
| Categories | 813 | 76.19% |
| Social Media | 681 | 63.82% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Htmx e-commerce landscape:
Analyze 857 verified e-commerce stores on Htmx - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Htmx e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Htmx e-commerce intelligence?
-
We track 857 verified Htmx e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 29.7% of displayed detection occurrences (459 occurrences) , followed by Facebook (28.0%) and Twitter (10.2%) .
Base: 1,544 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
459 occurrences
432 occurrences
158 occurrences
138 occurrences
118 occurrences
99 occurrences
58 occurrences
35 occurrences
34 occurrences
13 occurrences
Visual Distribution
459 occurrences
432 occurrences
158 occurrences
138 occurrences
118 occurrences
99 occurrences
58 occurrences
35 occurrences
34 occurrences
13 occurrences