Nigeria E-commerce Market
Explore 15.9k verified e-commerce stores in the Nigeria. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 35.2k with e-commerce signals. 15.9k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 65.3% of stores with physical delivery (10,280 stores) , followed by Custom (19.3%) and Shopify (11.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,280 stores
3,041 stores
1,739 stores
230 stores
126 stores
117 stores
83 stores
47 stores
41 stores
29 stores
Visual Distribution
10,280 stores
3,041 stores
1,739 stores
230 stores
126 stores
117 stores
83 stores
47 stores
41 stores
29 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 10280 | 65.34% |
| Custom | 3041 | 19.33% |
| Shopify | 1739 | 11.05% |
| Wix eCommerce | 230 | 1.46% |
| Active IT Zone Core | 126 | 0.80% |
| Botble CMS | 117 | 0.74% |
| OpenCart | 83 | 0.53% |
| PrestaShop | 47 | 0.30% |
| Magento | 41 | 0.26% |
| Squarespace Commerce | 29 | 0.18% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 81.0% share of all Nigeria e-commerce stores (28,100) , with Custom at 8.8% and Shopify at 5.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
28,100 stores
3,041 stores
1,873 stores
767 stores
138 stores
362 stores
99 stores
57 stores
54 stores
192 stores
Visual Distribution
28,100 stores
3,041 stores
1,873 stores
767 stores
138 stores
362 stores
99 stores
57 stores
54 stores
192 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 28100 | 81.02% |
| Custom | 3041 | 8.77% |
| Shopify | 1873 | 5.40% |
| Wix eCommerce | 767 | 2.21% |
| Active IT Zone Core | 138 | 0.40% |
| Botble CMS | 362 | 1.04% |
| OpenCart | 99 | 0.29% |
| PrestaShop | 57 | 0.16% |
| Magento | 54 | 0.16% |
| Squarespace Commerce | 192 | 0.55% |
Categories Distribution
Health & Beauty stores with 25.7% of all stores (3,663 stores) , followed by Clothing & Accessories (23.9%) and Food & Beverages (12.4%) .
Base: 14,230 AI-verified stores with physical delivery and detected product categories (89.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,663 stores
3,404 stores
1,759 stores
1,584 stores
722 stores
533 stores
501 stores
417 stores
351 stores
331 stores
Visual Distribution
3,663 stores
3,404 stores
1,759 stores
1,584 stores
722 stores
533 stores
501 stores
417 stores
351 stores
331 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3663 | 25.74% |
| Clothing & Accessories | 3404 | 23.92% |
| Food & Beverages | 1759 | 12.36% |
| Electronics & Technology | 1584 | 11.13% |
| Home & Garden | 722 | 5.07% |
| Tools & Hardware | 533 | 3.75% |
| Sporting Goods & Outdoor Gear | 501 | 3.52% |
| Business & Industrial | 417 | 2.93% |
| Jewelry & Watches | 351 | 2.47% |
| Furniture & Home Decor | 331 | 2.33% |
Payment Providers Distribution
PayPal stores with 24.6% among AI-verified physical stores (510 stores) , followed by Stripe Connect (19.8%) and MasterCard (18.5%) .
Base: 1,379 AI-verified physical stores with detectable payment providers (8.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
510 stores
410 stores
384 stores
207 stores
141 stores
99 stores
99 stores
73 stores
42 stores
30 stores
Visual Distribution
510 stores
410 stores
384 stores
207 stores
141 stores
99 stores
99 stores
73 stores
42 stores
30 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 510 | 24.59% |
| Stripe Connect | 410 | 19.77% |
| MasterCard | 384 | 18.51% |
| American Express | 207 | 9.98% |
| Apple Pay | 141 | 6.80% |
| Bolt | 99 | 4.77% |
| VISA | 99 | 4.77% |
| BitCoin | 73 | 3.52% |
| Google Pay | 42 | 2.03% |
| Klarna | 30 | 1.45% |
Shipping Carriers Distribution
UPS stores with 32.9% among AI-verified physical stores (569 stores) , followed by DHL (32.5%) and FedEx (10.4%) .
Base: 1,355 AI-verified physical stores with detectable shipping carriers (8.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
569 stores
563 stores
180 stores
138 stores
89 stores
74 stores
20 stores
17 stores
17 stores
15 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 569 | 32.85% |
| DHL | 563 | 32.51% |
| FedEx | 180 | 10.39% |
| Hermes | 138 | 7.97% |
| USPS | 89 | 5.14% |
| Speedy | 74 | 4.27% |
| ePacket | 20 | 1.15% |
| TNT | 17 | 0.98% |
| Aramex | 17 | 0.98% |
| Royal Mail | 15 | 0.87% |
Store Launch Timeline
Over the past 12 months, 5,728 new stores were launched in Nigeria , with the highest activity in 2026-05 (493 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
493 stores launched
417 stores launched
552 stores launched
428 stores launched
529 stores launched
443 stores launched
512 stores launched
603 stores launched
523 stores launched
497 stores launched
507 stores launched
224 stores launched
Monthly Trend
8.6% of last 12 months
7.3% of last 12 months
9.6% of last 12 months
7.5% of last 12 months
9.2% of last 12 months
7.7% of last 12 months
8.9% of last 12 months
10.5% of last 12 months
9.1% of last 12 months
8.7% of last 12 months
8.9% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 493 | 8.61% |
| 2026-04 | 417 | 7.28% |
| 2026-03 | 552 | 9.64% |
| 2026-02 | 428 | 7.47% |
| 2026-01 | 529 | 9.24% |
| 2025-12 | 443 | 7.73% |
| 2025-11 | 512 | 8.94% |
| 2025-10 | 603 | 10.53% |
| 2025-09 | 523 | 9.13% |
| 2025-08 | 497 | 8.68% |
| 2025-07 | 507 | 8.85% |
| 2025-06 | 224 | 3.91% |
Active Stores by Launch Year
Currently, 15,586 active stores in Nigeria are tracked in our database , with the most stores launched in 2026 (2,439 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,439 active stores
4,712 active stores
1,983 active stores
1,250 active stores
912 active stores
899 active stores
817 active stores
596 active stores
527 active stores
359 active stores
175 active stores
162 active stores
184 active stores
164 active stores
87 active stores
Distribution by Launch Year
15.6% of tracked active stores
30.2% of tracked active stores
12.7% of tracked active stores
8.0% of tracked active stores
5.9% of tracked active stores
5.8% of tracked active stores
5.2% of tracked active stores
3.8% of tracked active stores
3.4% of tracked active stores
2.3% of tracked active stores
1.1% of tracked active stores
1.0% of tracked active stores
1.2% of tracked active stores
1.1% of tracked active stores
0.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2439 | 15.65% |
| 2025 | 4712 | 30.23% |
| 2024 | 1983 | 12.72% |
| 2023 | 1250 | 8.02% |
| 2022 | 912 | 5.85% |
| 2021 | 899 | 5.77% |
| 2020 | 817 | 5.24% |
| 2019 | 596 | 3.82% |
| 2018 | 527 | 3.38% |
| 2017 | 359 | 2.30% |
| 2016 | 175 | 1.12% |
| 2015 | 162 | 1.04% |
| 2014 | 184 | 1.18% |
| 2013 | 164 | 1.05% |
| 2012 | 87 | 0.56% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Home & Garden
Active IT Zone Core - Electronics & Technology
Shopify
WooCommerce
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 15.9k | 100.00% |
| Emails | 9.3k | 58.73% |
| Phones | 9.2k | 57.59% |
| Ecommerce platform | 15.9k | 100.00% |
| Couriers | 1.4k | 8.53% |
| Payment Providers | 1.4k | 8.68% |
| Categories | 14.4k | 90.48% |
| Social Media | 10.0k | 63.13% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Nigeria e-commerce landscape:
Analyze 15.9k verified e-commerce stores in Nigeria - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Nigeria e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Nigeria e-commerce intelligence?
-
We track 15.9k verified Nigeria e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 28.5% among stores with at least one detectable social profile (8,235 stores) , followed by Facebook (24.4%) and Twitter (9.4%) .
Base: 10,034 stores with any detectable social profile (63.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,235 stores
7,035 stores
2,721 stores
2,526 stores
2,388 stores
1,946 stores
1,638 stores
1,218 stores
1,136 stores
38 stores
Visual Distribution
8,235 stores
7,035 stores
2,721 stores
2,526 stores
2,388 stores
1,946 stores
1,638 stores
1,218 stores
1,136 stores
38 stores