Nigeria E-commerce Market
Explore 20.3k verified e-commerce stores in the Nigeria. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 40.8k with e-commerce signals. 20.3k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 54.6% of stores with physical delivery (11,108 stores) , followed by Custom (29.0%) and Shopify (11.0%) .
Base: 20,346 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,108 stores
5,906 stores
2,230 stores
205 stores
184 stores
137 stores
113 stores
75 stores
74 stores
48 stores
Visual Distribution
11,108 stores
5,906 stores
2,230 stores
205 stores
184 stores
137 stores
113 stores
75 stores
74 stores
48 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11108 | 54.60% |
| Custom | 5906 | 29.03% |
| Shopify | 2230 | 10.96% |
| Wix eCommerce | 205 | 1.01% |
| OpenCart | 184 | 0.90% |
| Active IT Zone Core | 137 | 0.67% |
| Botble CMS | 113 | 0.56% |
| SureCart, WooCommerce | 75 | 0.37% |
| Magento | 74 | 0.36% |
| Odoo | 48 | 0.24% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 70.3% share of detected Nigeria e-commerce signals (28,675) , with Custom at 14.8% and Shopify at 6.7% (October 2026) .
Base: 40,794 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
28,675 websites
6,047 websites
2,737 websites
988 websites
210 websites
145 websites
363 websites
197 websites
137 websites
57 websites
Visual Distribution
28,675 websites
6,047 websites
2,737 websites
988 websites
210 websites
145 websites
363 websites
197 websites
137 websites
57 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 28675 | 70.29% |
| Custom | 6047 | 14.82% |
| Shopify | 2737 | 6.71% |
| Wix eCommerce | 988 | 2.42% |
| OpenCart | 210 | 0.51% |
| Active IT Zone Core | 145 | 0.36% |
| Botble CMS | 363 | 0.89% |
| SureCart, WooCommerce | 197 | 0.48% |
| Magento | 137 | 0.34% |
| Odoo | 57 | 0.14% |
Categories Distribution
Health & Beauty stores with 23.3% of all stores (4,734 stores) , followed by Clothing & Accessories (21.9%) and Food & Beverages (10.9%) .
Base: 20,346 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,734 stores
4,461 stores
2,220 stores
2,059 stores
880 stores
643 stores
607 stores
509 stores
468 stores
408 stores
Visual Distribution
4,734 stores
4,461 stores
2,220 stores
2,059 stores
880 stores
643 stores
607 stores
509 stores
468 stores
408 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 4734 | 23.27% |
| Clothing & Accessories | 4461 | 21.93% |
| Food & Beverages | 2220 | 10.91% |
| Electronics & Technology | 2059 | 10.12% |
| Home & Garden | 880 | 4.33% |
| Tools & Hardware | 643 | 3.16% |
| Sporting Goods & Outdoor Gear | 607 | 2.98% |
| Business & Industrial | 509 | 2.50% |
| Jewelry & Watches | 468 | 2.30% |
| Furniture & Home Decor | 408 | 2.01% |
Payment Providers Distribution
Paystack accounts for 38.5% of displayed detection occurrences (5,575 occurrences) , followed by VISA (11.9%) and MasterCard (11.4%) .
Base: 14,477 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
5,575 occurrences
1,719 occurrences
1,649 occurrences
1,534 occurrences
1,077 occurrences
909 occurrences
720 occurrences
579 occurrences
460 occurrences
255 occurrences
Visual Distribution
5,575 occurrences
1,719 occurrences
1,649 occurrences
1,534 occurrences
1,077 occurrences
909 occurrences
720 occurrences
579 occurrences
460 occurrences
255 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Paystack | 5575 | 38.51% |
| VISA | 1719 | 11.87% |
| MasterCard | 1649 | 11.39% |
| PayPal | 1534 | 10.60% |
| Flutterwave | 1077 | 7.44% |
| Stripe | 909 | 6.28% |
| American Express | 720 | 4.97% |
| Apple Pay | 579 | 4.00% |
| Discover | 460 | 3.18% |
| DinersClub | 255 | 1.76% |
Shipping Carriers Distribution
DHL accounts for 37.6% of displayed detection occurrences (952 occurrences) , followed by UPS (17.3%) and FedEx (14.5%) .
Base: 2,535 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
952 occurrences
438 occurrences
367 occurrences
292 occurrences
235 occurrences
115 occurrences
37 occurrences
37 occurrences
31 occurrences
31 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 952 | 37.55% |
| UPS | 438 | 17.28% |
| FedEx | 367 | 14.48% |
| GIG Logistics | 292 | 11.52% |
| USPS | 235 | 9.27% |
| ePacket | 115 | 4.54% |
| EMS | 37 | 1.46% |
| Royal Mail | 37 | 1.46% |
| Aramex | 31 | 1.22% |
| Speedy | 31 | 1.22% |
Store Launch Timeline
Over the past 12 months, 8,059 new stores were launched in Nigeria , with the highest activity in 2026-09 (1,053 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,053 stores launched
1,072 stores launched
974 stores launched
811 stores launched
665 stores launched
533 stores launched
628 stores launched
560 stores launched
586 stores launched
516 stores launched
524 stores launched
137 stores launched
Monthly Trend
13.1% of last 12 months
13.3% of last 12 months
12.1% of last 12 months
10.1% of last 12 months
8.3% of last 12 months
6.6% of last 12 months
7.8% of last 12 months
6.9% of last 12 months
7.3% of last 12 months
6.4% of last 12 months
6.5% of last 12 months
1.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1053 | 13.07% |
| 2026-08 | 1072 | 13.30% |
| 2026-07 | 974 | 12.09% |
| 2026-06 | 811 | 10.06% |
| 2026-05 | 665 | 8.25% |
| 2026-04 | 533 | 6.61% |
| 2026-03 | 628 | 7.79% |
| 2026-02 | 560 | 6.95% |
| 2026-01 | 586 | 7.27% |
| 2025-12 | 516 | 6.40% |
| 2025-11 | 524 | 6.50% |
| 2025-10 | 137 | 1.70% |
Active Stores by Launch Year
Currently, 19,995 active stores in Nigeria are tracked in our database , with the most stores launched in 2026 (7,189 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,189 active stores
3,776 active stores
1,855 active stores
1,289 active stores
966 active stores
977 active stores
941 active stores
677 active stores
594 active stores
424 active stores
213 active stores
189 active stores
200 active stores
200 active stores
106 active stores
Distribution by Launch Year
36.0% of tracked active stores
18.9% of tracked active stores
9.3% of tracked active stores
6.4% of tracked active stores
4.8% of tracked active stores
4.9% of tracked active stores
4.7% of tracked active stores
3.4% of tracked active stores
3.0% of tracked active stores
2.1% of tracked active stores
1.1% of tracked active stores
0.9% of tracked active stores
1.0% of tracked active stores
1.0% of tracked active stores
0.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7189 | 35.95% |
| 2025 | 3776 | 18.88% |
| 2024 | 1855 | 9.28% |
| 2023 | 1289 | 6.45% |
| 2022 | 966 | 4.83% |
| 2021 | 977 | 4.89% |
| 2020 | 941 | 4.71% |
| 2019 | 677 | 3.39% |
| 2018 | 594 | 2.97% |
| 2017 | 424 | 2.12% |
| 2016 | 213 | 1.07% |
| 2015 | 189 | 0.95% |
| 2014 | 200 | 1.00% |
| 2013 | 200 | 1.00% |
| 2012 | 106 | 0.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
WooCommerce - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Food & Beverages
Custom
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.3k | 100.00% |
| Emails | 15.6k | 76.53% |
| Phones | 12.2k | 60.07% |
| Ecommerce platform | 20.3k | 100.00% |
| Couriers | 1.7k | 8.49% |
| Payment Providers | 8.5k | 41.56% |
| Categories | 18.4k | 90.54% |
| Social Media | 12k | 58.89% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Nigeria e-commerce landscape:
Analyze 20.3k verified e-commerce stores in Nigeria - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Nigeria e-commerce intelligence?
-
We track 20.3k verified Nigeria e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 29.8% of displayed detection occurrences (10,138 occurrences) , followed by Facebook (23.9%) and TikTok (11.0%) .
Base: 33,965 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10,138 occurrences
8,109 occurrences
3,742 occurrences
2,835 occurrences
2,541 occurrences
2,192 occurrences
1,814 occurrences
1,318 occurrences
1,226 occurrences
50 occurrences
Visual Distribution
10,138 occurrences
8,109 occurrences
3,742 occurrences
2,835 occurrences
2,541 occurrences
2,192 occurrences
1,814 occurrences
1,318 occurrences
1,226 occurrences
50 occurrences