Nigeria E-commerce Market
Explore 15.9k verified e-commerce stores in the Nigeria. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 35.2k with e-commerce signals. 15.9k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 64.7% of stores with physical delivery (10,280 stores) , followed by Custom (19.1%) and Shopify (10.9%) .
Base: 15,894 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,280 stores
3,041 stores
1,739 stores
230 stores
126 stores
117 stores
83 stores
47 stores
41 stores
29 stores
Visual Distribution
10,280 stores
3,041 stores
1,739 stores
230 stores
126 stores
117 stores
83 stores
47 stores
41 stores
29 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 10280 | 64.68% |
| Custom | 3041 | 19.13% |
| Shopify | 1739 | 10.94% |
| Wix eCommerce | 230 | 1.45% |
| Active IT Zone Core | 126 | 0.79% |
| Botble CMS | 117 | 0.74% |
| OpenCart | 83 | 0.52% |
| PrestaShop | 47 | 0.30% |
| Magento | 41 | 0.26% |
| Squarespace Commerce | 29 | 0.18% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 79.9% share of detected Nigeria e-commerce signals (28,100) , with Custom at 8.7% and Shopify at 5.3% (June 2026) .
Base: 35,155 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
28,100 websites
3,041 websites
1,873 websites
767 websites
138 websites
362 websites
99 websites
57 websites
54 websites
192 websites
Visual Distribution
28,100 websites
3,041 websites
1,873 websites
767 websites
138 websites
362 websites
99 websites
57 websites
54 websites
192 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 28100 | 79.93% |
| Custom | 3041 | 8.65% |
| Shopify | 1873 | 5.33% |
| Wix eCommerce | 767 | 2.18% |
| Active IT Zone Core | 138 | 0.39% |
| Botble CMS | 362 | 1.03% |
| OpenCart | 99 | 0.28% |
| PrestaShop | 57 | 0.16% |
| Magento | 54 | 0.15% |
| Squarespace Commerce | 192 | 0.55% |
Categories Distribution
Health & Beauty stores with 23.0% of all stores (3,663 stores) , followed by Clothing & Accessories (21.4%) and Food & Beverages (11.1%) .
Base: 15,894 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,663 stores
3,404 stores
1,759 stores
1,584 stores
722 stores
533 stores
501 stores
417 stores
351 stores
331 stores
Visual Distribution
3,663 stores
3,404 stores
1,759 stores
1,584 stores
722 stores
533 stores
501 stores
417 stores
351 stores
331 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3663 | 23.05% |
| Clothing & Accessories | 3404 | 21.42% |
| Food & Beverages | 1759 | 11.07% |
| Electronics & Technology | 1584 | 9.97% |
| Home & Garden | 722 | 4.54% |
| Tools & Hardware | 533 | 3.35% |
| Sporting Goods & Outdoor Gear | 501 | 3.15% |
| Business & Industrial | 417 | 2.62% |
| Jewelry & Watches | 351 | 2.21% |
| Furniture & Home Decor | 331 | 2.08% |
Payment Providers Distribution
PayPal accounts for 25.6% of displayed detection occurrences (510 occurrences) , followed by Stripe Connect (20.6%) and MasterCard (19.2%) .
Base: 1,995 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
510 occurrences
410 occurrences
384 occurrences
207 occurrences
141 occurrences
99 occurrences
99 occurrences
73 occurrences
42 occurrences
30 occurrences
Visual Distribution
510 occurrences
410 occurrences
384 occurrences
207 occurrences
141 occurrences
99 occurrences
99 occurrences
73 occurrences
42 occurrences
30 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 510 | 25.56% |
| Stripe Connect | 410 | 20.55% |
| MasterCard | 384 | 19.25% |
| American Express | 207 | 10.38% |
| Apple Pay | 141 | 7.07% |
| Bolt | 99 | 4.96% |
| VISA | 99 | 4.96% |
| BitCoin | 73 | 3.66% |
| Google Pay | 42 | 2.11% |
| Klarna | 30 | 1.50% |
Shipping Carriers Distribution
UPS accounts for 33.8% of displayed detection occurrences (569 occurrences) , followed by DHL (33.5%) and FedEx (10.7%) .
Base: 1,682 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
569 occurrences
563 occurrences
180 occurrences
138 occurrences
89 occurrences
74 occurrences
20 occurrences
17 occurrences
17 occurrences
15 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 569 | 33.83% |
| DHL | 563 | 33.47% |
| FedEx | 180 | 10.70% |
| Hermes | 138 | 8.20% |
| USPS | 89 | 5.29% |
| Speedy | 74 | 4.40% |
| ePacket | 20 | 1.19% |
| TNT | 17 | 1.01% |
| Aramex | 17 | 1.01% |
| Royal Mail | 15 | 0.89% |
Store Launch Timeline
Over the past 12 months, 5,728 new stores were launched in Nigeria , with the highest activity in 2026-05 (493 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
493 stores launched
417 stores launched
552 stores launched
428 stores launched
529 stores launched
443 stores launched
512 stores launched
603 stores launched
523 stores launched
497 stores launched
507 stores launched
224 stores launched
Monthly Trend
8.6% of last 12 months
7.3% of last 12 months
9.6% of last 12 months
7.5% of last 12 months
9.2% of last 12 months
7.7% of last 12 months
8.9% of last 12 months
10.5% of last 12 months
9.1% of last 12 months
8.7% of last 12 months
8.9% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 493 | 8.61% |
| 2026-04 | 417 | 7.28% |
| 2026-03 | 552 | 9.64% |
| 2026-02 | 428 | 7.47% |
| 2026-01 | 529 | 9.24% |
| 2025-12 | 443 | 7.73% |
| 2025-11 | 512 | 8.94% |
| 2025-10 | 603 | 10.53% |
| 2025-09 | 523 | 9.13% |
| 2025-08 | 497 | 8.68% |
| 2025-07 | 507 | 8.85% |
| 2025-06 | 224 | 3.91% |
Active Stores by Launch Year
Currently, 15,586 active stores in Nigeria are tracked in our database , with the most stores launched in 2026 (2,439 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,439 active stores
4,712 active stores
1,983 active stores
1,250 active stores
912 active stores
899 active stores
817 active stores
596 active stores
527 active stores
359 active stores
175 active stores
162 active stores
184 active stores
164 active stores
87 active stores
Distribution by Launch Year
15.6% of tracked active stores
30.2% of tracked active stores
12.7% of tracked active stores
8.0% of tracked active stores
5.9% of tracked active stores
5.8% of tracked active stores
5.2% of tracked active stores
3.8% of tracked active stores
3.4% of tracked active stores
2.3% of tracked active stores
1.1% of tracked active stores
1.0% of tracked active stores
1.2% of tracked active stores
1.1% of tracked active stores
0.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2439 | 15.65% |
| 2025 | 4712 | 30.23% |
| 2024 | 1983 | 12.72% |
| 2023 | 1250 | 8.02% |
| 2022 | 912 | 5.85% |
| 2021 | 899 | 5.77% |
| 2020 | 817 | 5.24% |
| 2019 | 596 | 3.82% |
| 2018 | 527 | 3.38% |
| 2017 | 359 | 2.30% |
| 2016 | 175 | 1.12% |
| 2015 | 162 | 1.04% |
| 2014 | 184 | 1.18% |
| 2013 | 164 | 1.05% |
| 2012 | 87 | 0.56% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Home & Garden
Active IT Zone Core - Electronics & Technology
Shopify
WooCommerce
Custom - Health & Beauty
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 15.9k | 100.00% |
| Emails | 9.3k | 58.73% |
| Phones | 9.2k | 57.59% |
| Ecommerce platform | 15.9k | 100.00% |
| Couriers | 1.4k | 8.53% |
| Payment Providers | 1.4k | 8.68% |
| Categories | 14.4k | 90.48% |
| Social Media | 10k | 63.13% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Nigeria e-commerce landscape:
Analyze 15.9k verified e-commerce stores in Nigeria - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Use this market overview to plan payment-provider prospecting or logistics account research.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Nigeria e-commerce intelligence?
-
We track 15.9k verified Nigeria e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 28.5% of displayed detection occurrences (8,235 occurrences) , followed by Facebook (24.4%) and Twitter (9.4%) .
Base: 28,881 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,235 occurrences
7,035 occurrences
2,721 occurrences
2,526 occurrences
2,388 occurrences
1,946 occurrences
1,638 occurrences
1,218 occurrences
1,136 occurrences
38 occurrences
Visual Distribution
8,235 occurrences
7,035 occurrences
2,721 occurrences
2,526 occurrences
2,388 occurrences
1,946 occurrences
1,638 occurrences
1,218 occurrences
1,136 occurrences
38 occurrences