Nigeria E-commerce Database

Explore 16.3k verified e-commerce stores in the Nigeria. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 34.7k with e-commerce signals. 16.3k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

WooCommerce leads with 67.3% of stores with physical delivery (10,910 stores) , followed by Custom (16.4%) and Shopify (12.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

10,910 stores

Custom 16.4%

2,659 stores

Shopify 12.4%

2,017 stores

239 stores

127 stores

113 stores

61 stores

53 stores

17 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Nigeria
Platform Stores with Physical Delivery Percentage
WooCommerce 10910 67.29%
Custom 2659 16.40%
Shopify 2017 12.44%
Wix eCommerce 239 1.47%
Botble CMS 127 0.78%
OpenCart 113 0.70%
PrestaShop 61 0.38%
Magento 53 0.33%
WooCommerce, EasyDigitalDownloads 18 0.11%
Zoho Commerce 17 0.10%

Categories Distribution

Clothing & Accessories leads with 28.1% of all stores (3,766 stores) , followed by Health & Beauty (22.8%) and Electronics & Technology (18.9%) .

Base: 13,388 AI-verified stores with physical delivery and detected product categories (82.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 28.1%

3,766 stores

Health & Beauty 22.8%

3,047 stores

Electronics & Technology 18.9%

2,526 stores

Food & Beverages 11.9%

1,588 stores

Jewelry & Watches 3.6%

482 stores

Furniture & Home Decor 3.3%

436 stores

Home & Garden 2.7%

359 stores

Vehicles & Parts 1.5%

206 stores

Gifts & Special Occasions 1.5%

206 stores

Business & Industrial 1.4%

192 stores

Visual Distribution

Distribution of top 10 Nigeria store categories (March 2026)
Distribution of categories in Nigeria e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3766 28.13%
Health & Beauty 3047 22.76%
Electronics & Technology 2526 18.87%
Food & Beverages 1588 11.86%
Jewelry & Watches 482 3.60%
Furniture & Home Decor 436 3.26%
Home & Garden 359 2.68%
Vehicles & Parts 206 1.54%
Gifts & Special Occasions 206 1.54%
Business & Industrial 192 1.43%
Books & Media 130 0.97%
Baby & Toddler 122 0.91%
Arts & Entertainment 120 0.90%
Sporting Goods & Outdoor Gear 112 0.84%
Tools & Hardware 96 0.72%

Payment Providers Distribution

PayPal leads with 24.9% among AI-verified physical stores (569 stores) , followed by MasterCard (20.9%) and Stripe Connect (18.9%) .

Base: 1,517 AI-verified physical stores with detectable payment providers (9.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.9%

569 stores

476 stores

430 stores

283 stores

136 stores

VISA 4.4%

101 stores

Bolt 3.9%

90 stores

69 stores

42 stores

23 stores

Visual Distribution

Distribution of top 10 Nigeria payment providers (March 2026)
Distribution of payment providers in Nigeria e-commerce stores
Payment Provider Store Count Market Share
PayPal 569 24.95%
MasterCard 476 20.87%
Stripe Connect 430 18.85%
American Express 283 12.41%
Apple Pay 136 5.96%
VISA 101 4.43%
Bolt 90 3.95%
BitCoin 69 3.02%
Google Pay 42 1.84%
Klarna 23 1.01%
Mollie 18 0.79%
MTN Mobile Money 15 0.66%
Skrill 12 0.53%
AliPay 9 0.39%
Affirm 8 0.35%

Shipping Carriers Distribution

DHL leads with 32.5% among AI-verified physical stores (641 stores) , followed by UPS (32.4%) and FedEx (11.1%) .

Base: 1,483 AI-verified physical stores with detectable shipping carriers (9.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 32.5%

641 stores

UPS 32.4%

640 stores

FedEx 11.1%

219 stores

135 stores

USPS 6.1%

120 stores

76 stores

31 stores

TNT 1.0%

19 stores

JX 0.9%

18 stores

15 stores

Visual Distribution

Distribution of top 10 Nigeria shipping carriers (March 2026)
Distribution of shipping carriers in Nigeria e-commerce stores
Shipping Carrier Store Count Market Share
DHL 641 32.47%
UPS 640 32.42%
FedEx 219 11.09%
Hermes 135 6.84%
USPS 120 6.08%
Speedy 76 3.85%
ePacket 31 1.57%
TNT 19 0.96%
JX 18 0.91%
Royal Mail 15 0.76%
DPD 14 0.71%
China Post 14 0.71%
Aramex 13 0.66%
GLS 10 0.51%
BRT 9 0.46%

Store Launch Timeline

Over the past 12 months, 6,355 new stores were launched in Nigeria , with the highest activity in 2026-02 (406 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 6.4%

406 stores launched

2026-01 9.9%

626 stores launched

2025-12 8.4%

535 stores launched

2025-11 9.7%

614 stores launched

2025-10 10.7%

683 stores launched

2025-09 8.6%

546 stores launched

2025-08 8.7%

555 stores launched

2025-07 8.4%

536 stores launched

2025-06 7.8%

494 stores launched

2025-05 8.2%

523 stores launched

2025-04 6.7%

428 stores launched

2025-03 6.4%

409 stores launched

Monthly Trend

Monthly store launches in Nigeria (March 2026)
Monthly store launches in Nigeria over the past 12 months
Month Stores Launched Percentage
2026-02 406 6.39%
2026-01 626 9.85%
2025-12 535 8.42%
2025-11 614 9.66%
2025-10 683 10.75%
2025-09 546 8.59%
2025-08 555 8.73%
2025-07 536 8.43%
2025-06 494 7.77%
2025-05 523 8.23%
2025-04 428 6.73%
2025-03 409 6.44%

Active Stores by Launch Year

Currently, 15,975 active stores in Nigeria are tracked in our database , with the most stores launched in 2026 (1,035 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.5%

1,035 active stores

2025 37.1%

5,930 active stores

2024 14.0%

2,237 active stores

2023 8.8%

1,406 active stores

2022 6.0%

955 active stores

2021 5.8%

920 active stores

2020 5.4%

862 active stores

2019 3.8%

615 active stores

2018 3.4%

546 active stores

2017 2.3%

372 active stores

2016 1.2%

185 active stores

2015 1.0%

165 active stores

2014 1.1%

182 active stores

2013 1.0%

165 active stores

2012 0.5%

87 active stores

Distribution by Launch Year

Active stores in Nigeria by original launch year (March 2026)
Active stores in Nigeria by launch year
Launch Year Active Stores Percentage
2026 1035 6.48%
2025 5930 37.12%
2024 2237 14.00%
2023 1406 8.80%
2022 955 5.98%
2021 920 5.76%
2020 862 5.40%
2019 615 3.85%
2018 546 3.42%
2017 372 2.33%
2016 185 1.16%
2015 165 1.03%
2014 182 1.14%
2013 165 1.03%
2012 87 0.54%
2011 81 0.51%
2010 51 0.32%
2009 48 0.30%
2008 34 0.21%
2007 23 0.14%
2006 15 0.09%
2005 11 0.07%
2004 14 0.09%
2003 14 0.09%
2002 6 0.04%
2001 8 0.05%
2000 3 0.02%
1999 3 0.02%
1998 2 0.01%

Social Media Usage

Instagram leads with 28.3% among stores with at least one detectable social profile (8,203 stores) , followed by Facebook (24.6%) and Twitter (10.0%) .

Base: 10,028 stores with any detectable social profile (61.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.3%

8,203 stores

Facebook 24.6%

7,131 stores

Twitter 10.0%

2,909 stores

TikTok 7.9%

2,301 stores

X 7.8%

2,264 stores

YouTube 6.7%

1,937 stores

LinkedIn 5.9%

1,708 stores

WhatsApp 4.3%

1,236 stores

Pinterest 4.2%

1,227 stores

Dribbble 0.1%

41 stores

Visual Distribution

Distribution of social media platforms in Nigeria (March 2026)
Distribution of social media platforms in Nigeria e-commerce stores
Social Platform Store Count Market Share
Instagram 8203 28.33%
Facebook 7131 24.63%
Twitter 2909 10.05%
TikTok 2301 7.95%
X 2264 7.82%
YouTube 1937 6.69%
LinkedIn 1708 5.90%
WhatsApp 1236 4.27%
Pinterest 1227 4.24%
Dribbble 41 0.14%

Data Coverage

Field Rows count Coverage
Website 16.3k 100.00%
Emails 10.1k 62.07%
Phones 2.6k 15.95%
Ecommerce platform 16.3k 100.00%
Couriers 1.5k 9.08%
Payment Providers 1.5k 9.29%
Categories 13.6k 83.18%
Social Media 10.0k 61.41%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Nigeria e-commerce landscape:

Analyze 16.3k verified e-commerce stores in Nigeria - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Nigeria e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Nigeria e-commerce intelligence?

We track 16.3k verified Nigeria e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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