Nigeria E-commerce Market
Explore 17.5k verified e-commerce stores in the Nigeria. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 39.5k with e-commerce signals. 17.5k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 65.6% of stores with physical delivery (11,285 stores) , followed by Custom (18.7%) and Shopify (11.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,285 stores
3,225 stores
1,975 stores
237 stores
140 stores
129 stores
91 stores
56 stores
48 stores
27 stores
Visual Distribution
11,285 stores
3,225 stores
1,975 stores
237 stores
140 stores
129 stores
91 stores
56 stores
48 stores
27 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11285 | 65.56% |
| Custom | 3225 | 18.74% |
| Shopify | 1975 | 11.47% |
| Wix eCommerce | 237 | 1.38% |
| Active IT Zone Core | 140 | 0.81% |
| Botble CMS | 129 | 0.75% |
| OpenCart | 91 | 0.53% |
| PrestaShop | 56 | 0.33% |
| Magento | 48 | 0.28% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 27 | 0.16% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 81.5% share of all Nigeria e-commerce stores (30,933) , with Custom at 8.5% and Shopify at 5.6% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
30,933 stores
3,225 stores
2,124 stores
805 stores
152 stores
404 stores
116 stores
68 stores
64 stores
74 stores
Visual Distribution
30,933 stores
3,225 stores
2,124 stores
805 stores
152 stores
404 stores
116 stores
68 stores
64 stores
74 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 30933 | 81.48% |
| Custom | 3225 | 8.49% |
| Shopify | 2124 | 5.59% |
| Wix eCommerce | 805 | 2.12% |
| Active IT Zone Core | 152 | 0.40% |
| Botble CMS | 404 | 1.06% |
| OpenCart | 116 | 0.31% |
| PrestaShop | 68 | 0.18% |
| Magento | 64 | 0.17% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 74 | 0.19% |
Categories Distribution
Health & Beauty stores with 25.9% of all stores (4,042 stores) , followed by Clothing & Accessories (23.9%) and Food & Beverages (12.3%) .
Base: 15,622 AI-verified stores with physical delivery and detected product categories (89.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4,042 stores
3,736 stores
1,916 stores
1,742 stores
773 stores
583 stores
549 stores
460 stores
389 stores
353 stores
Visual Distribution
4,042 stores
3,736 stores
1,916 stores
1,742 stores
773 stores
583 stores
549 stores
460 stores
389 stores
353 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 4042 | 25.87% |
| Clothing & Accessories | 3736 | 23.91% |
| Food & Beverages | 1916 | 12.26% |
| Electronics & Technology | 1742 | 11.15% |
| Home & Garden | 773 | 4.95% |
| Tools & Hardware | 583 | 3.73% |
| Sporting Goods & Outdoor Gear | 549 | 3.51% |
| Business & Industrial | 460 | 2.94% |
| Jewelry & Watches | 389 | 2.49% |
| Furniture & Home Decor | 353 | 2.26% |
Payment Providers Distribution
PayPal stores with 25.2% among AI-verified physical stores (555 stores) , followed by Stripe Connect (20.3%) and MasterCard (19.2%) .
Base: 1,504 AI-verified physical stores with detectable payment providers (8.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
555 stores
448 stores
424 stores
233 stores
150 stores
97 stores
96 stores
75 stores
44 stores
24 stores
Visual Distribution
555 stores
448 stores
424 stores
233 stores
150 stores
97 stores
96 stores
75 stores
44 stores
24 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 555 | 25.17% |
| Stripe Connect | 448 | 20.32% |
| MasterCard | 424 | 19.23% |
| American Express | 233 | 10.57% |
| Apple Pay | 150 | 6.80% |
| Bolt | 97 | 4.40% |
| VISA | 96 | 4.35% |
| BitCoin | 75 | 3.40% |
| Google Pay | 44 | 2.00% |
| Klarna | 24 | 1.09% |
Shipping Carriers Distribution
UPS stores with 33.0% among AI-verified physical stores (627 stores) , followed by DHL (32.5%) and FedEx (11.2%) .
Base: 1,452 AI-verified physical stores with detectable shipping carriers (8.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
627 stores
616 stores
213 stores
138 stores
105 stores
72 stores
23 stores
20 stores
19 stores
17 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 627 | 33.03% |
| DHL | 616 | 32.46% |
| FedEx | 213 | 11.22% |
| Hermes | 138 | 7.27% |
| USPS | 105 | 5.53% |
| Speedy | 72 | 3.79% |
| TNT | 23 | 1.21% |
| Aramex | 20 | 1.05% |
| ePacket | 19 | 1.00% |
| DPD | 17 | 0.90% |
Store Launch Timeline
Over the past 12 months, 6,538 new stores were launched in Nigeria , with the highest activity in 2026-04 (459 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
459 stores launched
646 stores launched
526 stores launched
606 stores launched
499 stores launched
588 stores launched
694 stores launched
573 stores launched
582 stores launched
556 stores launched
538 stores launched
271 stores launched
Monthly Trend
7.0% of last 12 months
9.9% of last 12 months
8.0% of last 12 months
9.3% of last 12 months
7.6% of last 12 months
9.0% of last 12 months
10.6% of last 12 months
8.8% of last 12 months
8.9% of last 12 months
8.5% of last 12 months
8.2% of last 12 months
4.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 459 | 7.02% |
| 2026-03 | 646 | 9.88% |
| 2026-02 | 526 | 8.05% |
| 2026-01 | 606 | 9.27% |
| 2025-12 | 499 | 7.63% |
| 2025-11 | 588 | 8.99% |
| 2025-10 | 694 | 10.61% |
| 2025-09 | 573 | 8.76% |
| 2025-08 | 582 | 8.90% |
| 2025-07 | 556 | 8.50% |
| 2025-06 | 538 | 8.23% |
| 2025-05 | 271 | 4.14% |
Active Stores by Launch Year
Currently, 17,140 active stores in Nigeria are tracked in our database , with the most stores launched in 2026 (2,299 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,299 active stores
5,623 active stores
2,212 active stores
1,382 active stores
977 active stores
973 active stores
891 active stores
639 active stores
573 active stores
392 active stores
194 active stores
180 active stores
188 active stores
177 active stores
94 active stores
Distribution by Launch Year
13.4% of tracked active stores
32.8% of tracked active stores
12.9% of tracked active stores
8.1% of tracked active stores
5.7% of tracked active stores
5.7% of tracked active stores
5.2% of tracked active stores
3.7% of tracked active stores
3.3% of tracked active stores
2.3% of tracked active stores
1.1% of tracked active stores
1.1% of tracked active stores
1.1% of tracked active stores
1.0% of tracked active stores
0.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2299 | 13.41% |
| 2025 | 5623 | 32.81% |
| 2024 | 2212 | 12.91% |
| 2023 | 1382 | 8.06% |
| 2022 | 977 | 5.70% |
| 2021 | 973 | 5.68% |
| 2020 | 891 | 5.20% |
| 2019 | 639 | 3.73% |
| 2018 | 573 | 3.34% |
| 2017 | 392 | 2.29% |
| 2016 | 194 | 1.13% |
| 2015 | 180 | 1.05% |
| 2014 | 188 | 1.10% |
| 2013 | 177 | 1.03% |
| 2012 | 94 | 0.55% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
Custom - Health & Beauty
Shopify - Electronics & Technology
Custom - Clothing & Accessories
WooCommerce - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 17.5k | 100.00% |
| Emails | 10.6k | 60.92% |
| Phones | 10.2k | 58.41% |
| Ecommerce platform | 17.5k | 100.00% |
| Couriers | 1.5k | 8.31% |
| Payment Providers | 1.5k | 8.61% |
| Categories | 15.8k | 90.40% |
| Social Media | 10.9k | 62.36% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Nigeria e-commerce landscape:
Analyze 17.5k verified e-commerce stores in Nigeria - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Nigeria e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Nigeria e-commerce intelligence?
-
We track 17.5k verified Nigeria e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 28.5% among stores with at least one detectable social profile (8,905 stores) , followed by Facebook (24.4%) and Twitter (9.5%) .
Base: 10,898 stores with any detectable social profile (62.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,905 stores
7,649 stores
2,966 stores
2,644 stores
2,587 stores
2,104 stores
1,796 stores
1,334 stores
1,256 stores
45 stores
Visual Distribution
8,905 stores
7,649 stores
2,966 stores
2,644 stores
2,587 stores
2,104 stores
1,796 stores
1,334 stores
1,256 stores
45 stores