Nigeria E-commerce Database

Explore 16.7k verified e-commerce stores in the Nigeria. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 35.2k with e-commerce signals. 16.7k verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

WooCommerce leads with 66.5% of stores with physical delivery (10,920 stores) , followed by Custom (17.8%) and Shopify (11.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

10,920 stores

Custom 17.8%

2,931 stores

Shopify 11.3%

1,859 stores

239 stores

127 stores

123 stores

92 stores

55 stores

48 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Nigeria
Platform Stores with Physical Delivery Percentage
WooCommerce 10920 66.50%
Custom 2931 17.85%
Shopify 1859 11.32%
Wix eCommerce 239 1.46%
Active IT Zone Core 127 0.77%
Botble CMS 123 0.75%
OpenCart 92 0.56%
PrestaShop 55 0.33%
Magento 48 0.29%
Stock Manager Advance (SMA) with Shop Module, WooCommerce 27 0.16%

Categories Distribution

Health & Beauty leads with 25.4% of all stores (3,788 stores) , followed by Clothing & Accessories (23.8%) and Food & Beverages (12.7%) .

Base: 14,917 AI-verified stores with physical delivery and detected product categories (89.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 25.4%

3,788 stores

Clothing & Accessories 23.8%

3,549 stores

Food & Beverages 12.7%

1,890 stores

Electronics & Technology 11.5%

1,715 stores

Home & Garden 5.0%

744 stores

Tools & Hardware 3.7%

547 stores

Sporting Goods & Outdoor Gear 3.5%

527 stores

Business & Industrial 3.0%

448 stores

Jewelry & Watches 2.5%

375 stores

Furniture & Home Decor 2.3%

344 stores

Visual Distribution

Distribution of top 10 Nigeria store categories (April 2026)
Distribution of categories in Nigeria e-commerce stores
Category Number of Stores Percentage
Health & Beauty 3788 25.39%
Clothing & Accessories 3549 23.79%
Food & Beverages 1890 12.67%
Electronics & Technology 1715 11.50%
Home & Garden 744 4.99%
Tools & Hardware 547 3.67%
Sporting Goods & Outdoor Gear 527 3.53%
Business & Industrial 448 3.00%
Jewelry & Watches 375 2.51%
Furniture & Home Decor 344 2.31%
Toys & Games 263 1.76%
Gifts & Special Occasions 257 1.72%
Books & Media 188 1.26%
Arts & Entertainment 153 1.03%
Vehicles & Parts 129 0.86%

Payment Providers Distribution

PayPal leads with 25.0% among AI-verified physical stores (511 stores) , followed by Stripe Connect (20.1%) and MasterCard (19.7%) .

Base: 1,373 AI-verified physical stores with detectable payment providers (8.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.0%

511 stores

411 stores

403 stores

213 stores

137 stores

VISA 4.4%

89 stores

Bolt 4.4%

89 stores

69 stores

41 stores

23 stores

Visual Distribution

Distribution of top 10 Nigeria payment providers (April 2026)
Distribution of payment providers in Nigeria e-commerce stores
Payment Provider Store Count Market Share
PayPal 511 25.02%
Stripe Connect 411 20.13%
MasterCard 403 19.74%
American Express 213 10.43%
Apple Pay 137 6.71%
VISA 89 4.36%
Bolt 89 4.36%
BitCoin 69 3.38%
Google Pay 41 2.01%
Klarna 23 1.13%
AliPay 14 0.69%
Mollie 13 0.64%
MTN Mobile Money 11 0.54%
Skrill 10 0.49%
Svea 8 0.39%

Shipping Carriers Distribution

UPS leads with 33.3% among AI-verified physical stores (579 stores) , followed by DHL (32.0%) and FedEx (11.1%) .

Base: 1,328 AI-verified physical stores with detectable shipping carriers (8.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 33.3%

579 stores

DHL 32.0%

556 stores

FedEx 11.1%

192 stores

121 stores

USPS 5.6%

98 stores

67 stores

TNT 1.4%

24 stores

21 stores

20 stores

DPD 0.7%

12 stores

Visual Distribution

Distribution of top 10 Nigeria shipping carriers (April 2026)
Distribution of shipping carriers in Nigeria e-commerce stores
Shipping Carrier Store Count Market Share
UPS 579 33.33%
DHL 556 32.01%
FedEx 192 11.05%
Hermes 121 6.97%
USPS 98 5.64%
Speedy 67 3.86%
TNT 24 1.38%
ePacket 21 1.21%
Aramex 20 1.15%
DPD 12 0.69%
JX 11 0.63%
Royal Mail 11 0.63%
BRT 10 0.58%
GLS 9 0.52%
Blue Star 6 0.35%

Store Launch Timeline

Over the past 12 months, 6,358 new stores were launched in Nigeria , with the highest activity in 2026-03 (549 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 8.6%

549 stores launched

2026-02 7.1%

452 stores launched

2026-01 9.8%

621 stores launched

2025-12 8.0%

511 stores launched

2025-11 8.7%

554 stores launched

2025-10 11.0%

699 stores launched

2025-09 8.8%

561 stores launched

2025-08 8.9%

563 stores launched

2025-07 8.5%

541 stores launched

2025-06 8.6%

545 stores launched

2025-05 8.2%

521 stores launched

2025-04 3.8%

241 stores launched

Monthly Trend

Monthly store launches in Nigeria (April 2026)
Monthly store launches in Nigeria over the past 12 months
Month Stores Launched Percentage
2026-03 549 8.63%
2026-02 452 7.11%
2026-01 621 9.77%
2025-12 511 8.04%
2025-11 554 8.71%
2025-10 699 10.99%
2025-09 561 8.82%
2025-08 563 8.85%
2025-07 541 8.51%
2025-06 545 8.57%
2025-05 521 8.19%
2025-04 241 3.79%

Active Stores by Launch Year

Currently, 16,352 active stores in Nigeria are tracked in our database , with the most stores launched in 2026 (1,625 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 9.9%

1,625 active stores

2025 35.1%

5,734 active stores

2024 13.8%

2,249 active stores

2023 8.5%

1,395 active stores

2022 5.7%

936 active stores

2021 5.7%

932 active stores

2020 5.2%

844 active stores

2019 3.7%

604 active stores

2018 3.4%

559 active stores

2017 2.4%

386 active stores

2016 1.1%

177 active stores

2015 1.1%

173 active stores

2014 1.1%

176 active stores

2013 1.0%

166 active stores

2012 0.5%

82 active stores

Distribution by Launch Year

Active stores in Nigeria by original launch year (April 2026)
Active stores in Nigeria by launch year
Launch Year Active Stores Percentage
2026 1625 9.94%
2025 5734 35.07%
2024 2249 13.75%
2023 1395 8.53%
2022 936 5.72%
2021 932 5.70%
2020 844 5.16%
2019 604 3.69%
2018 559 3.42%
2017 386 2.36%
2016 177 1.08%
2015 173 1.06%
2014 176 1.08%
2013 166 1.02%
2012 82 0.50%
2011 83 0.51%
2010 50 0.31%
2009 50 0.31%
2008 34 0.21%
2007 19 0.12%
2006 14 0.09%
2005 12 0.07%
2004 15 0.09%
2003 13 0.08%
2002 6 0.04%
2001 9 0.06%
2000 4 0.02%
1999 3 0.02%
1998 2 0.01%

Social Media Usage

Instagram leads with 28.4% among stores with at least one detectable social profile (8,394 stores) , followed by Facebook (24.7%) and Twitter (9.8%) .

Base: 10,266 stores with any detectable social profile (61.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.4%

8,394 stores

Facebook 24.7%

7,284 stores

Twitter 9.8%

2,901 stores

TikTok 8.2%

2,416 stores

X 8.0%

2,353 stores

YouTube 6.7%

1,988 stores

LinkedIn 5.8%

1,704 stores

WhatsApp 4.2%

1,254 stores

Pinterest 4.1%

1,205 stores

Dribbble 0.1%

39 stores

Visual Distribution

Distribution of social media platforms in Nigeria (April 2026)
Distribution of social media platforms in Nigeria e-commerce stores
Social Platform Store Count Market Share
Instagram 8394 28.42%
Facebook 7284 24.66%
Twitter 2901 9.82%
TikTok 2416 8.18%
X 2353 7.97%
YouTube 1988 6.73%
LinkedIn 1704 5.77%
WhatsApp 1254 4.25%
Pinterest 1205 4.08%
Dribbble 39 0.13%

Data Coverage

Field Rows count Coverage
Website 16.7k 100.00%
Emails 9.8k 58.65%
Phones 2.6k 15.53%
Ecommerce platform 16.7k 100.00%
Couriers 1.3k 7.96%
Payment Providers 1.4k 8.23%
Categories 15.1k 90.36%
Social Media 10.3k 61.52%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Nigeria e-commerce landscape:

Analyze 16.7k verified e-commerce stores in Nigeria - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Nigeria e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Nigeria e-commerce intelligence?

We track 16.7k verified Nigeria e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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