HSTS Technology Adoption in E-commerce
Discover 6.0m e-commerce stores using HSTS. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 50.2% of stores with physical delivery (2,916,705 stores) , followed by Custom (27.2%) and Wix eCommerce (6.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,916,705 stores
1,579,182 stores
399,435 stores
327,939 stores
167,605 stores
106,080 stores
97,470 stores
36,144 stores
34,518 stores
31,455 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2916705 | 50.24% |
| Custom | 1579182 | 27.20% |
| Wix eCommerce | 399435 | 6.88% |
| WooCommerce | 327939 | 5.65% |
| Squarespace Commerce | 167605 | 2.89% |
| Nuvemshop | 106080 | 1.83% |
| GoDaddy Online Store | 97470 | 1.68% |
| 1C-Bitrix | 36144 | 0.62% |
| Big Cartel | 34518 | 0.59% |
| BigCommerce | 31455 | 0.54% |
| Magento | 30355 | 0.52% |
| PrestaShop | 26414 | 0.45% |
| Tray | 19485 | 0.34% |
| Fourthwall | 16602 | 0.29% |
| Shoper | 16563 | 0.29% |
All Stores Distribution
Shopify holds 41.2% share of all HSTS e-commerce stores (3,283,053) , with Custom at 19.8% and Wix eCommerce at 17.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,283,053 stores
1,579,182 stores
1,363,835 stores
634,921 stores
603,581 stores
110,212 stores
132,175 stores
59,025 stores
42,791 stores
35,648 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3283053 | 41.20% |
| Custom | 1579182 | 19.82% |
| Wix eCommerce | 1363835 | 17.12% |
| WooCommerce | 634921 | 7.97% |
| Squarespace Commerce | 603581 | 7.57% |
| Nuvemshop | 110212 | 1.38% |
| GoDaddy Online Store | 132175 | 1.66% |
| 1C-Bitrix | 59025 | 0.74% |
| Big Cartel | 42791 | 0.54% |
| BigCommerce | 35648 | 0.45% |
| Magento | 38588 | 0.48% |
| PrestaShop | 29760 | 0.37% |
| Tray | 19817 | 0.25% |
| Fourthwall | 18615 | 0.23% |
| Shoper | 17377 | 0.22% |
Categories Distribution
Clothing & Accessories leads with 25.7% of all stores (1,073,813 stores) , followed by Health & Beauty (17.1%) and Food & Beverages (9.0%) .
Top 10 Categories
1,073,813 stores
715,807 stores
376,318 stores
265,604 stores
262,491 stores
251,575 stores
207,986 stores
172,560 stores
170,255 stores
148,786 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1073813 | 25.67% |
| Health & Beauty | 715807 | 17.11% |
| Food & Beverages | 376318 | 9.00% |
| Jewelry & Watches | 265604 | 6.35% |
| Electronics & Technology | 262491 | 6.28% |
| Home & Garden | 251575 | 6.01% |
| Arts & Entertainment | 207986 | 4.97% |
| Furniture & Home Decor | 172560 | 4.13% |
| Vehicles & Parts | 170255 | 4.07% |
| Gifts & Special Occasions | 148786 | 3.56% |
| Sporting Goods & Outdoor Gear | 139248 | 3.33% |
| Pets & Pet Supplies | 112462 | 2.69% |
| Business & Industrial | 110851 | 2.65% |
| Tools & Hardware | 97617 | 2.33% |
| Books & Media | 77601 | 1.86% |
Payment Providers Distribution
PayPal leads with 24.0% among AI-verified physical stores (402,715 stores) , followed by American Express (12.7%) and MasterCard (12.2%) .
Base: 1,136,103 AI-verified physical stores with detectable payment providers (13.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
402,715 stores
212,761 stores
205,093 stores
153,878 stores
134,936 stores
118,553 stores
108,889 stores
85,650 stores
50,287 stores
49,870 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 402715 | 23.97% |
| American Express | 212761 | 12.66% |
| MasterCard | 205093 | 12.21% |
| Stripe Connect | 153878 | 9.16% |
| Apple Pay | 134936 | 8.03% |
| Klarna | 118553 | 7.06% |
| Google Pay | 108889 | 6.48% |
| VISA | 85650 | 5.10% |
| Boleto | 50287 | 2.99% |
| Mercado Pago | 49870 | 2.97% |
| JCB | 41191 | 2.45% |
| Bolt | 39977 | 2.38% |
| Amazon Pay | 31640 | 1.88% |
| Bancontact | 22564 | 1.34% |
| AfterPay | 22033 | 1.31% |
Shipping Carriers Distribution
UPS leads with 18.5% among AI-verified physical stores (203,950 stores) , followed by USPS (18.0%) and DHL (16.0%) .
Base: 946,385 AI-verified physical stores with detectable shipping carriers (11.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
203,950 stores
198,261 stores
176,284 stores
121,798 stores
70,034 stores
61,192 stores
55,585 stores
46,901 stores
34,874 stores
23,956 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 203950 | 18.50% |
| USPS | 198261 | 17.98% |
| DHL | 176284 | 15.99% |
| FedEx | 121798 | 11.05% |
| DPD | 70034 | 6.35% |
| Correios | 61192 | 5.55% |
| Royal Mail | 55585 | 5.04% |
| GLS | 46901 | 4.25% |
| Australia Post | 34874 | 3.16% |
| Estes | 23956 | 2.17% |
| Почта России | 23636 | 2.14% |
| Colissimo | 22014 | 2.00% |
| СДЭК | 21498 | 1.95% |
| Canada Post | 21341 | 1.94% |
| PostNL | 21111 | 1.91% |
Store Launch Timeline
Over the past 12 months, 1,673,112 new stores were launched in HSTS , with the highest activity in 2025-11 (150,573 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
150,573 stores launched
149,756 stores launched
151,719 stores launched
156,714 stores launched
168,590 stores launched
149,176 stores launched
161,921 stores launched
148,410 stores launched
148,993 stores launched
121,044 stores launched
115,462 stores launched
50,754 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 150573 | 9.00% |
| 2025-10 | 149756 | 8.95% |
| 2025-09 | 151719 | 9.07% |
| 2025-08 | 156714 | 9.37% |
| 2025-07 | 168590 | 10.08% |
| 2025-06 | 149176 | 8.92% |
| 2025-05 | 161921 | 9.68% |
| 2025-04 | 148410 | 8.87% |
| 2025-03 | 148993 | 8.91% |
| 2025-02 | 121044 | 7.23% |
| 2025-01 | 115462 | 6.90% |
| 2024-12 | 50754 | 3.03% |
Active Stores by Launch Year
Currently, 5,843,523 active stores in HSTS are tracked in our database , with the most stores launched in 2025 (1,623,516 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,623,516 active stores
760,656 active stores
495,364 active stores
384,136 active stores
406,475 active stores
388,737 active stores
249,459 active stores
250,747 active stores
209,574 active stores
118,826 active stores
102,262 active stores
106,212 active stores
137,058 active stores
77,283 active stores
82,109 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1623516 | 27.78% |
| 2024 | 760656 | 13.02% |
| 2023 | 495364 | 8.48% |
| 2022 | 384136 | 6.57% |
| 2021 | 406475 | 6.96% |
| 2020 | 388737 | 6.65% |
| 2019 | 249459 | 4.27% |
| 2018 | 250747 | 4.29% |
| 2017 | 209574 | 3.59% |
| 2016 | 118826 | 2.03% |
| 2015 | 102262 | 1.75% |
| 2014 | 106212 | 1.82% |
| 2013 | 137058 | 2.35% |
| 2012 | 77283 | 1.32% |
| 2011 | 82109 | 1.41% |
| 2010 | 63471 | 1.09% |
| 2009 | 56032 | 0.96% |
| 2008 | 46436 | 0.79% |
| 2007 | 41393 | 0.71% |
| 2006 | 30537 | 0.52% |
| 2005 | 27409 | 0.47% |
| 2004 | 35522 | 0.61% |
| 2003 | 27960 | 0.48% |
| 2002 | 24832 | 0.42% |
| 2001 | 29889 | 0.51% |
| 2000 | 22762 | 0.39% |
| 1999 | 18864 | 0.32% |
| 1998 | 12481 | 0.21% |
| 1997 | 7196 | 0.12% |
| 1996 | 5071 | 0.09% |
| 1995 | 1254 | 0.02% |
Geographic Distribution
United States leads with 39.4% (1,615,005 AI-verified stores) , followed by United Kingdom (8.8%) and Canada (5.0%) .
Base: 4,101,633 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,615,005 AI-verified stores
359,646 AI-verified stores
203,974 AI-verified stores
200,692 AI-verified stores
189,693 AI-verified stores
175,567 AI-verified stores
174,483 AI-verified stores
147,526 AI-verified stores
127,923 AI-verified stores
113,101 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1615005 | 39.37% |
| United Kingdom | 359646 | 8.77% |
| Canada | 203974 | 4.97% |
| India | 200692 | 4.89% |
| Australia | 189693 | 4.62% |
| France | 175567 | 4.28% |
| Brazil | 174483 | 4.25% |
| Germany | 147526 | 3.60% |
| Russia | 127923 | 3.12% |
| Spain | 113101 | 2.76% |
| Netherlands | 111089 | 2.71% |
| South Korea | 98729 | 2.41% |
| Italy | 91452 | 2.23% |
| Japan | 88146 | 2.15% |
| Mexico | 75872 | 1.85% |
| Turkey | 74956 | 1.83% |
| China | 70349 | 1.72% |
| Pakistan | 63357 | 1.54% |
| Argentina | 61316 | 1.49% |
| Ukraine | 58757 | 1.43% |
Featured Stores
Discover the strongest performers and newest entrants in HSTS's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Nuvemshop — Health & Beauty
Shopify — Health & Beauty
Shopify — Electronics & Technology
Shopify — Electronics & Technology
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.3m | 100.00% |
| Emails | 4.3m | 51.89% |
| Phones | 1.2m | 14.12% |
| Ecommerce platform | 8.2m | 99.65% |
| Couriers | 946.4k | 11.47% |
| Payment Providers | 1.1m | 13.77% |
| Categories | 5.2m | 63.52% |
| Social Media | 5.2m | 62.78% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed HSTS E-commerce Database to:
Gain actionable insights into 6.0m physical stores in HSTS.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at HSTS online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the HSTS E-commerce Database?
-
Our database covers over 6.0m HSTS physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.8% among stores with at least one detectable social profile (2,946,169 stores) , followed by Facebook (28.0%) and YouTube (9.9%) .
Base: 5,181,234 stores with any detectable social profile (62.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,946,169 stores
2,513,943 stores
894,521 stores
801,099 stores
642,640 stores
448,988 stores
304,361 stores
258,039 stores
163,359 stores
18,539 stores
Visual Distribution