HSTS Technology Adoption in E-commerce
Discover 5.4m e-commerce stores using HSTS. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 48.1% of stores with physical delivery (2,513,730 stores) , followed by Custom (29.1%) and Wix eCommerce (7.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,513,730 stores
1,520,360 stores
364,496 stores
291,856 stores
151,864 stores
95,178 stores
88,289 stores
33,804 stores
33,277 stores
29,582 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2513730 | 48.13% |
| Custom | 1520360 | 29.11% |
| Wix eCommerce | 364496 | 6.98% |
| WooCommerce | 291856 | 5.59% |
| Squarespace Commerce | 151864 | 2.91% |
| Nuvemshop | 95178 | 1.82% |
| GoDaddy Online Store | 88289 | 1.69% |
| 1C-Bitrix | 33804 | 0.65% |
| Big Cartel | 33277 | 0.64% |
| BigCommerce | 29582 | 0.57% |
| Magento | 27359 | 0.52% |
| PrestaShop | 23354 | 0.45% |
| Tray | 18399 | 0.35% |
| Shoper | 16262 | 0.31% |
| Fourthwall | 15462 | 0.30% |
All Stores Distribution
Shopify holds 41.3% share of all HSTS e-commerce stores (3,200,506) , with Custom at 19.6% and Wix eCommerce at 17.5% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,200,506 stores
1,520,360 stores
1,353,426 stores
604,302 stores
620,435 stores
103,487 stores
90,731 stores
59,674 stores
42,605 stores
34,600 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3200506 | 41.30% |
| Custom | 1520360 | 19.62% |
| Wix eCommerce | 1353426 | 17.46% |
| WooCommerce | 604302 | 7.80% |
| Squarespace Commerce | 620435 | 8.01% |
| Nuvemshop | 103487 | 1.34% |
| GoDaddy Online Store | 90731 | 1.17% |
| 1C-Bitrix | 59674 | 0.77% |
| Big Cartel | 42605 | 0.55% |
| BigCommerce | 34600 | 0.45% |
| Magento | 37841 | 0.49% |
| PrestaShop | 27187 | 0.35% |
| Tray | 20037 | 0.26% |
| Shoper | 17643 | 0.23% |
| Fourthwall | 17460 | 0.23% |
Categories Distribution
Clothing & Accessories leads with 25.1% of all stores (990,214 stores) , followed by Health & Beauty (16.6%) and Food & Beverages (9.1%) .
Top 10 Categories
990,214 stores
655,603 stores
359,331 stores
252,257 stores
242,214 stores
240,894 stores
207,977 stores
165,999 stores
165,628 stores
138,337 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 990214 | 25.13% |
| Health & Beauty | 655603 | 16.64% |
| Food & Beverages | 359331 | 9.12% |
| Jewelry & Watches | 252257 | 6.40% |
| Home & Garden | 242214 | 6.15% |
| Electronics & Technology | 240894 | 6.11% |
| Arts & Entertainment | 207977 | 5.28% |
| Vehicles & Parts | 165999 | 4.21% |
| Furniture & Home Decor | 165628 | 4.20% |
| Gifts & Special Occasions | 138337 | 3.51% |
| Sporting Goods & Outdoor Gear | 135037 | 3.43% |
| Business & Industrial | 107935 | 2.74% |
| Pets & Pet Supplies | 106336 | 2.70% |
| Tools & Hardware | 94798 | 2.41% |
| Books & Media | 77730 | 1.97% |
Payment Providers Distribution
PayPal leads with 24.0% among AI-verified physical stores (376,590 stores) , followed by American Express (13.0%) and MasterCard (12.5%) .
Base: 1,062,259 AI-verified physical stores with detectable payment providers (13.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
376,590 stores
203,476 stores
196,646 stores
145,722 stores
124,476 stores
113,335 stores
100,711 stores
82,662 stores
39,734 stores
38,418 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 376590 | 23.98% |
| American Express | 203476 | 12.96% |
| MasterCard | 196646 | 12.52% |
| Stripe Connect | 145722 | 9.28% |
| Apple Pay | 124476 | 7.93% |
| Klarna | 113335 | 7.22% |
| Google Pay | 100711 | 6.41% |
| VISA | 82662 | 5.26% |
| JCB | 39734 | 2.53% |
| Bolt | 38418 | 2.45% |
| Boleto | 38234 | 2.43% |
| Mercado Pago | 36948 | 2.35% |
| Amazon Pay | 30876 | 1.97% |
| Bancontact | 21535 | 1.37% |
| AfterPay | 20874 | 1.33% |
Shipping Carriers Distribution
UPS leads with 18.5% among AI-verified physical stores (191,720 stores) , followed by USPS (18.1%) and DHL (16.1%) .
Base: 899,219 AI-verified physical stores with detectable shipping carriers (11.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
191,720 stores
187,349 stores
166,949 stores
111,725 stores
66,825 stores
52,681 stores
51,895 stores
44,861 stores
33,299 stores
22,997 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 191720 | 18.54% |
| USPS | 187349 | 18.11% |
| DHL | 166949 | 16.14% |
| FedEx | 111725 | 10.80% |
| DPD | 66825 | 6.46% |
| Royal Mail | 52681 | 5.09% |
| Correios | 51895 | 5.02% |
| GLS | 44861 | 4.34% |
| Australia Post | 33299 | 3.22% |
| Почта России | 22997 | 2.22% |
| Estes | 22053 | 2.13% |
| Canada Post | 20915 | 2.02% |
| Colissimo | 20791 | 2.01% |
| СДЭК | 20243 | 1.96% |
| Hermes | 20038 | 1.94% |
Store Launch Timeline
Over the past 12 months, 1,430,289 new stores were launched in HSTS , with the highest activity in 2025-10 (149,527 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
149,527 stores launched
153,080 stores launched
157,503 stores launched
156,046 stores launched
138,135 stores launched
138,075 stores launched
119,788 stores launched
112,325 stores launched
97,939 stores launched
95,939 stores launched
75,204 stores launched
36,728 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 149527 | 10.45% |
| 2025-09 | 153080 | 10.70% |
| 2025-08 | 157503 | 11.01% |
| 2025-07 | 156046 | 10.91% |
| 2025-06 | 138135 | 9.66% |
| 2025-05 | 138075 | 9.65% |
| 2025-04 | 119788 | 8.38% |
| 2025-03 | 112325 | 7.85% |
| 2025-02 | 97939 | 6.85% |
| 2025-01 | 95939 | 6.71% |
| 2024-12 | 75204 | 5.26% |
| 2024-11 | 36728 | 2.57% |
Active Stores by Launch Year
Currently, 5,237,871 active stores in HSTS are tracked in our database , with the most stores launched in 2025 (1,322,105 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,322,105 active stores
686,013 active stores
446,291 active stores
354,607 active stores
377,767 active stores
363,233 active stores
232,852 active stores
232,268 active stores
194,949 active stores
113,671 active stores
97,089 active stores
100,638 active stores
130,716 active stores
73,693 active stores
78,084 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1322105 | 25.24% |
| 2024 | 686013 | 13.10% |
| 2023 | 446291 | 8.52% |
| 2022 | 354607 | 6.77% |
| 2021 | 377767 | 7.21% |
| 2020 | 363233 | 6.93% |
| 2019 | 232852 | 4.45% |
| 2018 | 232268 | 4.43% |
| 2017 | 194949 | 3.72% |
| 2016 | 113671 | 2.17% |
| 2015 | 97089 | 1.85% |
| 2014 | 100638 | 1.92% |
| 2013 | 130716 | 2.50% |
| 2012 | 73693 | 1.41% |
| 2011 | 78084 | 1.49% |
| 2010 | 60997 | 1.16% |
| 2009 | 53621 | 1.02% |
| 2008 | 44506 | 0.85% |
| 2007 | 39805 | 0.76% |
| 2006 | 29270 | 0.56% |
| 2005 | 25996 | 0.50% |
| 2004 | 33929 | 0.65% |
| 2003 | 26851 | 0.51% |
| 2002 | 23996 | 0.46% |
| 2001 | 29116 | 0.56% |
| 2000 | 22032 | 0.42% |
| 1999 | 18278 | 0.35% |
| 1998 | 12227 | 0.23% |
| 1997 | 7041 | 0.13% |
| 1996 | 4990 | 0.10% |
| 1995 | 1240 | 0.02% |
Geographic Distribution
United States leads with 39.4% (1,461,712 AI-verified stores) , followed by United Kingdom (8.7%) and Canada (5.0%) .
Base: 3,713,920 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,461,712 AI-verified stores
321,552 AI-verified stores
185,311 AI-verified stores
174,633 AI-verified stores
173,073 AI-verified stores
155,082 AI-verified stores
153,454 AI-verified stores
133,393 AI-verified stores
123,222 AI-verified stores
100,162 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1461712 | 39.36% |
| United Kingdom | 321552 | 8.66% |
| Canada | 185311 | 4.99% |
| India | 174633 | 4.70% |
| Australia | 173073 | 4.66% |
| France | 155082 | 4.18% |
| Brazil | 153454 | 4.13% |
| Germany | 133393 | 3.59% |
| Russia | 123222 | 3.32% |
| Spain | 100162 | 2.70% |
| Netherlands | 100031 | 2.69% |
| South Korea | 94750 | 2.55% |
| Japan | 84511 | 2.28% |
| Italy | 82179 | 2.21% |
| Mexico | 70006 | 1.88% |
| Turkey | 68371 | 1.84% |
| China | 66010 | 1.78% |
| Argentina | 57833 | 1.56% |
| Ukraine | 57365 | 1.54% |
| Poland | 51270 | 1.38% |
Featured Stores
Discover the strongest performers and newest entrants in HSTS's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Food & Beverages
Shopify — Clothing & Accessories
Shopify
Shopify — Health & Beauty
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.0m | 100.00% |
| Emails | 4.1m | 50.76% |
| Phones | 1.1m | 14.32% |
| Ecommerce platform | 8.0m | 99.57% |
| Couriers | 899.2k | 11.21% |
| Payment Providers | 1.1m | 13.24% |
| Categories | 4.9m | 61.67% |
| Social Media | 5.0m | 62.52% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed HSTS E-commerce Database to:
Gain actionable insights into 5.4m physical stores in HSTS.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at HSTS online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the HSTS E-commerce Database?
-
Our database covers over 5.4m HSTS physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.4% among stores with at least one detectable social profile (2,687,755 stores) , followed by Facebook (27.9%) and YouTube (9.8%) .
Base: 5,016,709 stores with any detectable social profile (62.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,687,755 stores
2,315,655 stores
811,777 stores
710,459 stores
591,489 stores
435,861 stores
289,099 stores
278,648 stores
159,458 stores
17,830 stores
Visual Distribution