HSTS Technology Adoption in E-commerce
Discover 5.1m verified e-commerce stores using HSTS. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.7m domains. 5.1m verified as active stores with physical delivery.
· · Next full refresh: March 2026
5.1m verified active stores out of 7.7m detected · 66.7% verification rate
E-commerce Platforms Distribution
Shopify leads with 65.4% of stores with physical delivery (3,215,396 stores) , followed by Custom (13.4%) and Wix eCommerce (6.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,215,396 stores
661,603 stores
311,941 stores
278,911 stores
114,306 stores
87,618 stores
35,200 stores
35,148 stores
34,276 stores
32,368 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 3215396 | 65.35% |
| Custom | 661603 | 13.45% |
| Wix eCommerce | 311941 | 6.34% |
| WooCommerce | 278911 | 5.67% |
| Nuvemshop | 114306 | 2.32% |
| Squarespace Commerce | 87618 | 1.78% |
| Big Cartel | 35200 | 0.72% |
| 1C-Bitrix | 35148 | 0.71% |
| GoDaddy Online Store | 34276 | 0.70% |
| BigCommerce | 32368 | 0.66% |
| Magento | 32087 | 0.65% |
| PrestaShop | 26368 | 0.54% |
| Tray | 19924 | 0.40% |
| Fourthwall | 18433 | 0.37% |
| Shoper | 16499 | 0.34% |
All Stores Distribution
Shopify holds 47.9% share of all HSTS e-commerce stores (3,517,711) , with Custom at 9.0% and Wix eCommerce at 18.4% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,517,711 stores
661,603 stores
1,353,840 stores
658,982 stores
115,556 stores
627,752 stores
44,139 stores
65,769 stores
127,911 stores
35,743 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3517711 | 47.92% |
| Custom | 661603 | 9.01% |
| Wix eCommerce | 1353840 | 18.44% |
| WooCommerce | 658982 | 8.98% |
| Nuvemshop | 115556 | 1.57% |
| Squarespace Commerce | 627752 | 8.55% |
| Big Cartel | 44139 | 0.60% |
| 1C-Bitrix | 65769 | 0.90% |
| GoDaddy Online Store | 127911 | 1.74% |
| BigCommerce | 35743 | 0.49% |
| Magento | 42125 | 0.57% |
| PrestaShop | 31052 | 0.42% |
| Tray | 20908 | 0.28% |
| Fourthwall | 19513 | 0.27% |
| Shoper | 17583 | 0.24% |
Categories Distribution
Clothing & Accessories leads with 29.2% of all stores (1,063,843 stores) , followed by Health & Beauty (18.2%) and Food & Beverages (8.2%) .
Base: 3,639,025 AI-verified stores with physical delivery and detected product categories (71.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,063,843 stores
661,637 stores
300,052 stores
260,011 stores
223,791 stores
215,118 stores
145,325 stores
143,787 stores
125,086 stores
110,175 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1063843 | 29.23% |
| Health & Beauty | 661637 | 18.18% |
| Food & Beverages | 300052 | 8.25% |
| Jewelry & Watches | 260011 | 7.15% |
| Electronics & Technology | 223791 | 6.15% |
| Home & Garden | 215118 | 5.91% |
| Arts & Entertainment | 145325 | 3.99% |
| Furniture & Home Decor | 143787 | 3.95% |
| Gifts & Special Occasions | 125086 | 3.44% |
| Sporting Goods & Outdoor Gear | 110175 | 3.03% |
| Vehicles & Parts | 99947 | 2.75% |
| Pets & Pet Supplies | 93926 | 2.58% |
| Tools & Hardware | 73551 | 2.02% |
| Toys & Games | 67704 | 1.86% |
| Business & Industrial | 55072 | 1.51% |
Payment Providers Distribution
PayPal leads with 24.6% among AI-verified physical stores (433,201 stores) , followed by American Express (12.3%) and MasterCard (11.9%) .
Base: 1,142,649 AI-verified physical stores with detectable payment providers (14.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
433,201 stores
217,123 stores
209,897 stores
153,743 stores
147,186 stores
140,659 stores
119,731 stores
86,756 stores
50,079 stores
47,041 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 433201 | 24.60% |
| American Express | 217123 | 12.33% |
| MasterCard | 209897 | 11.92% |
| Stripe Connect | 153743 | 8.73% |
| Apple Pay | 147186 | 8.36% |
| Klarna | 140659 | 7.99% |
| Google Pay | 119731 | 6.80% |
| VISA | 86756 | 4.93% |
| Boleto | 50079 | 2.84% |
| Mercado Pago | 47041 | 2.67% |
| JCB | 38711 | 2.20% |
| Bolt | 34641 | 1.97% |
| Amazon Pay | 34278 | 1.95% |
| Bancontact | 24335 | 1.38% |
| AfterPay | 23356 | 1.33% |
Shipping Carriers Distribution
UPS leads with 18.2% among AI-verified physical stores (205,812 stores) , followed by USPS (17.5%) and DHL (17.2%) .
Base: 942,286 AI-verified physical stores with detectable shipping carriers (12.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
205,812 stores
196,988 stores
193,836 stores
123,229 stores
75,449 stores
60,714 stores
56,141 stores
47,958 stores
35,435 stores
23,576 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 205812 | 18.24% |
| USPS | 196988 | 17.46% |
| DHL | 193836 | 17.18% |
| FedEx | 123229 | 10.92% |
| DPD | 75449 | 6.69% |
| Correios | 60714 | 5.38% |
| Royal Mail | 56141 | 4.98% |
| GLS | 47958 | 4.25% |
| Australia Post | 35435 | 3.14% |
| Colissimo | 23576 | 2.09% |
| Estes | 22448 | 1.99% |
| Hermes | 22329 | 1.98% |
| PostNL | 21625 | 1.92% |
| Canada Post | 21447 | 1.90% |
| Почта России | 21149 | 1.87% |
Store Launch Timeline
Over the past 12 months, 1,547,073 new stores were launched in HSTS , with the highest activity in 2026-01 (142,195 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
142,195 stores launched
128,427 stores launched
132,971 stores launched
140,586 stores launched
141,977 stores launched
143,248 stores launched
151,006 stores launched
125,243 stores launched
134,731 stores launched
119,925 stores launched
120,639 stores launched
66,125 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 142195 | 9.19% |
| 2025-12 | 128427 | 8.30% |
| 2025-11 | 132971 | 8.60% |
| 2025-10 | 140586 | 9.09% |
| 2025-09 | 141977 | 9.18% |
| 2025-08 | 143248 | 9.26% |
| 2025-07 | 151006 | 9.76% |
| 2025-06 | 125243 | 8.10% |
| 2025-05 | 134731 | 8.71% |
| 2025-04 | 119925 | 7.75% |
| 2025-03 | 120639 | 7.80% |
| 2025-02 | 66125 | 4.27% |
Active Stores by Launch Year
Currently, 5,004,261 active stores in HSTS are tracked in our database , with the most stores launched in 2026 (142,769 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
142,769 active stores
1,491,061 active stores
584,222 active stores
400,058 active stores
317,081 active stores
331,725 active stores
317,422 active stores
200,933 active stores
199,186 active stores
166,454 active stores
94,168 active stores
81,279 active stores
82,693 active stores
109,104 active stores
59,949 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 142769 | 2.85% |
| 2025 | 1491061 | 29.80% |
| 2024 | 584222 | 11.67% |
| 2023 | 400058 | 7.99% |
| 2022 | 317081 | 6.34% |
| 2021 | 331725 | 6.63% |
| 2020 | 317422 | 6.34% |
| 2019 | 200933 | 4.02% |
| 2018 | 199186 | 3.98% |
| 2017 | 166454 | 3.33% |
| 2016 | 94168 | 1.88% |
| 2015 | 81279 | 1.62% |
| 2014 | 82693 | 1.65% |
| 2013 | 109104 | 2.18% |
| 2012 | 59949 | 1.20% |
| 2011 | 64446 | 1.29% |
| 2010 | 49435 | 0.99% |
| 2009 | 43944 | 0.88% |
| 2008 | 36028 | 0.72% |
| 2007 | 32931 | 0.66% |
| 2006 | 24083 | 0.48% |
| 2005 | 21670 | 0.43% |
| 2004 | 29048 | 0.58% |
| 2003 | 22985 | 0.46% |
| 2002 | 20312 | 0.41% |
| 2001 | 25293 | 0.51% |
| 2000 | 18577 | 0.37% |
| 1999 | 15572 | 0.31% |
| 1998 | 10527 | 0.21% |
| 1997 | 5929 | 0.12% |
| 1996 | 4274 | 0.09% |
| 1995 | 1103 | 0.02% |
Geographic Distribution
United States leads with 38.5% (1,434,759 AI-verified stores) , followed by United Kingdom (8.7%) and Germany (5.4%) .
Base: 3,726,799 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,434,759 AI-verified stores
322,823 AI-verified stores
200,512 AI-verified stores
180,272 AI-verified stores
179,906 AI-verified stores
176,021 AI-verified stores
170,854 AI-verified stores
165,657 AI-verified stores
107,225 AI-verified stores
98,636 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1434759 | 38.50% |
| United Kingdom | 322823 | 8.66% |
| Germany | 200512 | 5.38% |
| India | 180272 | 4.84% |
| Canada | 179906 | 4.83% |
| France | 176021 | 4.72% |
| Australia | 170854 | 4.58% |
| Brazil | 165657 | 4.45% |
| Netherlands | 107225 | 2.88% |
| Russia | 98636 | 2.65% |
| South Korea | 98322 | 2.64% |
| Spain | 85515 | 2.29% |
| Italy | 85097 | 2.28% |
| Japan | 76778 | 2.06% |
| Pakistan | 68756 | 1.84% |
| Turkey | 58249 | 1.56% |
| Poland | 56963 | 1.53% |
| Mexico | 56746 | 1.52% |
| Argentina | 52584 | 1.41% |
| Ukraine | 51124 | 1.37% |
Featured Stores
Newest entrants in HSTS's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify
Custom - Health & Beauty
Shopify - Gifts & Special Occasions
Shopify - Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.7m | 100.00% |
| Emails | 4.1m | 54.03% |
| Phones | 1.1m | 14.24% |
| Ecommerce platform | 7.6m | 99.43% |
| Couriers | 942.3k | 12.31% |
| Payment Providers | 1.1m | 14.92% |
| Categories | 3.9m | 51.24% |
| Social Media | 4.8m | 62.81% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
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Maximize Your ROI
Use our detailed HSTS E-commerce Database to:
Gain actionable insights into 5.1m verified e-commerce stores on HSTS.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at HSTS online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the HSTS E-commerce Database?
-
Our database covers over 5.1m verified HSTS e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.0% among stores with at least one detectable social profile (2,685,505 stores) , followed by Facebook (27.5%) and YouTube (10.1%) .
Base: 4,809,315 stores with any detectable social profile (62.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,685,505 stores
2,169,316 stores
797,309 stores
789,819 stores
524,236 stores
431,180 stores
204,565 stores
148,824 stores
130,712 stores
17,251 stores
Visual Distribution