HSTS Technology Adoption in E-commerce
Discover 5.1m verified e-commerce stores using HSTS. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.6m domains. 5.1m verified as active stores with physical delivery.
· · Next full refresh: March 2026
5.1m verified active stores out of 7.6m detected · 66.4% verification rate
E-commerce Platforms Distribution
Shopify leads with 65.4% of stores with physical delivery (3,199,736 stores) , followed by Custom (13.4%) and Wix eCommerce (6.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,199,736 stores
654,996 stores
309,697 stores
276,692 stores
113,729 stores
87,365 stores
35,113 stores
34,980 stores
34,200 stores
32,249 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 3199736 | 65.41% |
| Custom | 654996 | 13.39% |
| Wix eCommerce | 309697 | 6.33% |
| WooCommerce | 276692 | 5.66% |
| Nuvemshop | 113729 | 2.32% |
| Squarespace Commerce | 87365 | 1.79% |
| Big Cartel | 35113 | 0.72% |
| 1C-Bitrix | 34980 | 0.72% |
| GoDaddy Online Store | 34200 | 0.70% |
| BigCommerce | 32249 | 0.66% |
| Magento | 31963 | 0.65% |
| PrestaShop | 26248 | 0.54% |
| Tray | 19853 | 0.41% |
| Fourthwall | 18363 | 0.38% |
| Shoper | 16411 | 0.34% |
All Stores Distribution
Shopify holds 48.0% share of all HSTS e-commerce stores (3,514,397) , with Custom at 8.9% and Wix eCommerce at 18.4% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,514,397 stores
654,996 stores
1,351,532 stores
658,807 stores
115,379 stores
626,559 stores
44,063 stores
65,635 stores
127,665 stores
35,663 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3514397 | 47.97% |
| Custom | 654996 | 8.94% |
| Wix eCommerce | 1351532 | 18.45% |
| WooCommerce | 658807 | 8.99% |
| Nuvemshop | 115379 | 1.57% |
| Squarespace Commerce | 626559 | 8.55% |
| Big Cartel | 44063 | 0.60% |
| 1C-Bitrix | 65635 | 0.90% |
| GoDaddy Online Store | 127665 | 1.74% |
| BigCommerce | 35663 | 0.49% |
| Magento | 42112 | 0.57% |
| PrestaShop | 31041 | 0.42% |
| Tray | 20878 | 0.28% |
| Fourthwall | 19464 | 0.27% |
| Shoper | 17550 | 0.24% |
Categories Distribution
Clothing & Accessories leads with 29.2% of all stores (1,057,678 stores) , followed by Health & Beauty (18.2%) and Food & Beverages (8.3%) .
Base: 3,618,292 AI-verified stores with physical delivery and detected product categories (71.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,057,678 stores
657,914 stores
298,689 stores
258,522 stores
221,951 stores
213,863 stores
144,743 stores
142,941 stores
124,519 stores
109,604 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1057678 | 29.23% |
| Health & Beauty | 657914 | 18.18% |
| Food & Beverages | 298689 | 8.25% |
| Jewelry & Watches | 258522 | 7.14% |
| Electronics & Technology | 221951 | 6.13% |
| Home & Garden | 213863 | 5.91% |
| Arts & Entertainment | 144743 | 4.00% |
| Furniture & Home Decor | 142941 | 3.95% |
| Gifts & Special Occasions | 124519 | 3.44% |
| Sporting Goods & Outdoor Gear | 109604 | 3.03% |
| Vehicles & Parts | 99393 | 2.75% |
| Pets & Pet Supplies | 93397 | 2.58% |
| Tools & Hardware | 73086 | 2.02% |
| Toys & Games | 67259 | 1.86% |
| Business & Industrial | 54733 | 1.51% |
Payment Providers Distribution
PayPal leads with 24.6% among AI-verified physical stores (430,881 stores) , followed by American Express (12.3%) and MasterCard (11.9%) .
Base: 1,121,567 AI-verified physical stores with detectable payment providers (14.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
430,881 stores
216,152 stores
208,824 stores
153,016 stores
146,579 stores
140,163 stores
119,252 stores
86,354 stores
49,806 stores
46,844 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 430881 | 24.58% |
| American Express | 216152 | 12.33% |
| MasterCard | 208824 | 11.91% |
| Stripe Connect | 153016 | 8.73% |
| Apple Pay | 146579 | 8.36% |
| Klarna | 140163 | 8.00% |
| Google Pay | 119252 | 6.80% |
| VISA | 86354 | 4.93% |
| Boleto | 49806 | 2.84% |
| Mercado Pago | 46844 | 2.67% |
| JCB | 38537 | 2.20% |
| Bolt | 34524 | 1.97% |
| Amazon Pay | 34178 | 1.95% |
| Bancontact | 24252 | 1.38% |
| AfterPay | 23263 | 1.33% |
Shipping Carriers Distribution
UPS leads with 18.2% among AI-verified physical stores (204,803 stores) , followed by USPS (17.5%) and DHL (17.2%) .
Base: 939,464 AI-verified physical stores with detectable shipping carriers (12.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
204,803 stores
196,083 stores
192,751 stores
122,454 stores
75,180 stores
60,412 stores
55,981 stores
47,783 stores
35,329 stores
23,502 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 204803 | 18.24% |
| USPS | 196083 | 17.46% |
| DHL | 192751 | 17.17% |
| FedEx | 122454 | 10.91% |
| DPD | 75180 | 6.70% |
| Correios | 60412 | 5.38% |
| Royal Mail | 55981 | 4.99% |
| GLS | 47783 | 4.26% |
| Australia Post | 35329 | 3.15% |
| Colissimo | 23502 | 2.09% |
| Estes | 22335 | 1.99% |
| Hermes | 22229 | 1.98% |
| PostNL | 21552 | 1.92% |
| Canada Post | 21361 | 1.90% |
| Почта России | 20975 | 1.87% |
Store Launch Timeline
Over the past 12 months, 1,516,092 new stores were launched in HSTS , with the highest activity in 2026-01 (140,647 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
140,647 stores launched
127,630 stores launched
132,319 stores launched
139,932 stores launched
141,235 stores launched
142,620 stores launched
150,312 stores launched
124,690 stores launched
134,159 stores launched
119,357 stores launched
120,048 stores launched
43,143 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 140647 | 9.28% |
| 2025-12 | 127630 | 8.42% |
| 2025-11 | 132319 | 8.73% |
| 2025-10 | 139932 | 9.23% |
| 2025-09 | 141235 | 9.32% |
| 2025-08 | 142620 | 9.41% |
| 2025-07 | 150312 | 9.91% |
| 2025-06 | 124690 | 8.22% |
| 2025-05 | 134159 | 8.85% |
| 2025-04 | 119357 | 7.87% |
| 2025-03 | 120048 | 7.92% |
| 2025-02 | 43143 | 2.85% |
Active Stores by Launch Year
Currently, 4,974,859 active stores in HSTS are tracked in our database , with the most stores launched in 2026 (141,217 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
141,217 active stores
1,479,790 active stores
579,950 active stores
397,941 active stores
315,457 active stores
330,130 active stores
316,131 active stores
200,076 active stores
198,250 active stores
165,773 active stores
93,811 active stores
80,971 active stores
82,363 active stores
108,601 active stores
59,710 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 141217 | 2.84% |
| 2025 | 1479790 | 29.75% |
| 2024 | 579950 | 11.66% |
| 2023 | 397941 | 8.00% |
| 2022 | 315457 | 6.34% |
| 2021 | 330130 | 6.64% |
| 2020 | 316131 | 6.35% |
| 2019 | 200076 | 4.02% |
| 2018 | 198250 | 3.99% |
| 2017 | 165773 | 3.33% |
| 2016 | 93811 | 1.89% |
| 2015 | 80971 | 1.63% |
| 2014 | 82363 | 1.66% |
| 2013 | 108601 | 2.18% |
| 2012 | 59710 | 1.20% |
| 2011 | 64191 | 1.29% |
| 2010 | 49244 | 0.99% |
| 2009 | 43775 | 0.88% |
| 2008 | 35897 | 0.72% |
| 2007 | 32817 | 0.66% |
| 2006 | 23989 | 0.48% |
| 2005 | 21598 | 0.43% |
| 2004 | 28956 | 0.58% |
| 2003 | 22909 | 0.46% |
| 2002 | 20239 | 0.41% |
| 2001 | 25204 | 0.51% |
| 2000 | 18531 | 0.37% |
| 1999 | 15536 | 0.31% |
| 1998 | 10513 | 0.21% |
| 1997 | 5916 | 0.12% |
| 1996 | 4270 | 0.09% |
| 1995 | 1103 | 0.02% |
Geographic Distribution
United States leads with 38.5% (1,428,509 AI-verified stores) , followed by United Kingdom (8.7%) and Germany (5.4%) .
Base: 3,709,029 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,428,509 AI-verified stores
321,462 AI-verified stores
199,570 AI-verified stores
179,583 AI-verified stores
179,206 AI-verified stores
174,986 AI-verified stores
170,133 AI-verified stores
164,503 AI-verified stores
106,577 AI-verified stores
97,959 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1428509 | 38.51% |
| United Kingdom | 321462 | 8.67% |
| Germany | 199570 | 5.38% |
| India | 179583 | 4.84% |
| Canada | 179206 | 4.83% |
| France | 174986 | 4.72% |
| Australia | 170133 | 4.59% |
| Brazil | 164503 | 4.44% |
| Netherlands | 106577 | 2.87% |
| Russia | 97959 | 2.64% |
| South Korea | 97835 | 2.64% |
| Spain | 85105 | 2.29% |
| Italy | 84695 | 2.28% |
| Japan | 76501 | 2.06% |
| Pakistan | 68486 | 1.85% |
| Turkey | 57871 | 1.56% |
| Poland | 56592 | 1.53% |
| Mexico | 56470 | 1.52% |
| Argentina | 52352 | 1.41% |
| Ukraine | 50634 | 1.37% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank. Revenue estimates in USD.
Custom
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify
Custom - Health & Beauty
Shopify - Gifts & Special Occasions
Shopify - Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.6m | 100.00% |
| Emails | 4.1m | 54.05% |
| Phones | 1.1m | 14.25% |
| Ecommerce platform | 7.6m | 99.43% |
| Couriers | 939.5k | 12.29% |
| Payment Providers | 1.1m | 14.67% |
| Categories | 3.9m | 51.04% |
| Social Media | 4.8m | 62.83% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
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Maximize Your ROI
Use our detailed HSTS E-commerce Database to:
Gain actionable insights into 5.1m verified e-commerce stores on HSTS.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at HSTS online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
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Delivery Methods
- Direct download
- Email delivery
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the HSTS E-commerce Database?
-
Our database covers over 5.1m verified HSTS e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.0% among stores with at least one detectable social profile (2,673,392 stores) , followed by Facebook (27.5%) and YouTube (10.1%) .
Base: 4,802,446 stores with any detectable social profile (62.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,673,392 stores
2,158,959 stores
793,361 stores
785,905 stores
521,196 stores
428,585 stores
203,564 stores
148,022 stores
129,876 stores
17,192 stores
Visual Distribution