HSTS Technology Adoption in E-commerce
Discover 4.2m verified e-commerce stores using HSTS. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 6.6m domains. 4.2m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
4.2m verified active stores out of 6.6m detected · 63.7% verification rate
E-commerce Platforms Distribution
Shopify stores with 57.2% of stores with physical delivery (2,248,662 stores) , followed by Custom (14.0%) and Wix eCommerce (7.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,248,662 stores
549,363 stores
274,375 stores
272,621 stores
149,452 stores
112,893 stores
104,222 stores
52,907 stores
29,137 stores
28,767 stores
Visual Distribution
2,248,662 stores
549,363 stores
274,375 stores
272,621 stores
149,452 stores
112,893 stores
104,222 stores
52,907 stores
29,137 stores
28,767 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2248662 | 57.20% |
| Custom | 549363 | 13.98% |
| Wix eCommerce | 274375 | 6.98% |
| WooCommerce | 272621 | 6.94% |
| Squarespace Commerce | 149452 | 3.80% |
| Cafe24 | 112893 | 2.87% |
| Nuvemshop | 104222 | 2.65% |
| GoDaddy Online Store | 52907 | 1.35% |
| 1C-Bitrix | 29137 | 0.74% |
| BigCommerce | 28767 | 0.73% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 39.2% share of all HSTS e-commerce stores (2,431,661) , with Custom at 8.8% and Wix eCommerce at 19.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,431,661 stores
549,363 stores
1,207,853 stores
591,269 stores
851,883 stores
119,351 stores
105,632 stores
144,434 stores
53,136 stores
33,282 stores
Visual Distribution
2,431,661 stores
549,363 stores
1,207,853 stores
591,269 stores
851,883 stores
119,351 stores
105,632 stores
144,434 stores
53,136 stores
33,282 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2431661 | 39.16% |
| Custom | 549363 | 8.85% |
| Wix eCommerce | 1207853 | 19.45% |
| WooCommerce | 591269 | 9.52% |
| Squarespace Commerce | 851883 | 13.72% |
| Cafe24 | 119351 | 1.92% |
| Nuvemshop | 105632 | 1.70% |
| GoDaddy Online Store | 144434 | 2.33% |
| 1C-Bitrix | 53136 | 0.86% |
| BigCommerce | 33282 | 0.54% |
Categories Distribution
Clothing & Accessories stores with 20.9% of all stores (757,219 stores) , followed by Health & Beauty (17.5%) and Food & Beverages (10.0%) .
Base: 3,620,073 AI-verified stores with physical delivery and detected product categories (86.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
757,219 stores
632,061 stores
362,253 stores
305,276 stores
221,582 stores
217,824 stores
202,329 stores
178,187 stores
147,646 stores
134,204 stores
Visual Distribution
757,219 stores
632,061 stores
362,253 stores
305,276 stores
221,582 stores
217,824 stores
202,329 stores
178,187 stores
147,646 stores
134,204 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 757219 | 20.92% |
| Health & Beauty | 632061 | 17.46% |
| Food & Beverages | 362253 | 10.01% |
| Sporting Goods & Outdoor Gear | 305276 | 8.43% |
| Arts & Entertainment | 221582 | 6.12% |
| Home & Garden | 217824 | 6.02% |
| Toys & Games | 202329 | 5.59% |
| Jewelry & Watches | 178187 | 4.92% |
| Gifts & Special Occasions | 147646 | 4.08% |
| Electronics & Technology | 134204 | 3.71% |
Payment Providers Distribution
PayPal stores with 25.0% among AI-verified physical stores (255,019 stores) , followed by MasterCard (11.7%) and American Express (9.1%) .
Base: 755,136 AI-verified physical stores with detectable payment providers (11.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
255,019 stores
119,164 stores
93,099 stores
88,035 stores
85,326 stores
79,133 stores
62,691 stores
56,492 stores
46,232 stores
36,615 stores
Visual Distribution
255,019 stores
119,164 stores
93,099 stores
88,035 stores
85,326 stores
79,133 stores
62,691 stores
56,492 stores
46,232 stores
36,615 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 255019 | 24.95% |
| MasterCard | 119164 | 11.66% |
| American Express | 93099 | 9.11% |
| Klarna | 88035 | 8.61% |
| Stripe Connect | 85326 | 8.35% |
| Apple Pay | 79133 | 7.74% |
| Google Pay | 62691 | 6.13% |
| VISA | 56492 | 5.53% |
| Boleto | 46232 | 4.52% |
| Mercado Pago | 36615 | 3.58% |
Shipping Carriers Distribution
UPS stores with 17.0% among AI-verified physical stores (99,577 stores) , followed by DHL (16.4%) and USPS (13.7%) .
Base: 545,507 AI-verified physical stores with detectable shipping carriers (8.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
99,577 stores
96,184 stores
80,328 stores
55,558 stores
49,365 stores
41,875 stores
32,118 stores
26,291 stores
18,860 stores
17,361 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 99577 | 17.01% |
| DHL | 96184 | 16.43% |
| USPS | 80328 | 13.72% |
| FedEx | 55558 | 9.49% |
| DPD | 49365 | 8.43% |
| Correios | 41875 | 7.15% |
| GLS | 32118 | 5.49% |
| Royal Mail | 26291 | 4.49% |
| СДЭК | 18860 | 3.22% |
| InPost | 17361 | 2.97% |
Store Launch Timeline
Over the past 12 months, 960,140 new stores were launched in HSTS , with the highest activity in 2026-05 (136,336 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
136,336 stores launched
122,847 stores launched
105,476 stores launched
80,333 stores launched
83,548 stores launched
71,166 stores launched
69,078 stores launched
69,457 stores launched
66,943 stores launched
64,240 stores launched
63,924 stores launched
26,792 stores launched
Monthly Trend
14.2% of last 12 months
12.8% of last 12 months
11.0% of last 12 months
8.4% of last 12 months
8.7% of last 12 months
7.4% of last 12 months
7.2% of last 12 months
7.2% of last 12 months
7.0% of last 12 months
6.7% of last 12 months
6.7% of last 12 months
2.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 136336 | 14.20% |
| 2026-04 | 122847 | 12.79% |
| 2026-03 | 105476 | 10.99% |
| 2026-02 | 80333 | 8.37% |
| 2026-01 | 83548 | 8.70% |
| 2025-12 | 71166 | 7.41% |
| 2025-11 | 69078 | 7.19% |
| 2025-10 | 69457 | 7.23% |
| 2025-09 | 66943 | 6.97% |
| 2025-08 | 64240 | 6.69% |
| 2025-07 | 63924 | 6.66% |
| 2025-06 | 26792 | 2.79% |
Active Stores by Launch Year
Currently, 4,100,051 active stores in HSTS are tracked in our database , with the most stores launched in 2026 (538,466 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
538,466 active stores
693,274 active stores
440,769 active stores
323,083 active stores
267,093 active stores
284,469 active stores
277,170 active stores
179,128 active stores
173,979 active stores
152,058 active stores
84,390 active stores
73,461 active stores
74,042 active stores
94,345 active stores
54,378 active stores
Distribution by Launch Year
13.1% of tracked active stores
16.9% of tracked active stores
10.8% of tracked active stores
7.9% of tracked active stores
6.5% of tracked active stores
6.9% of tracked active stores
6.8% of tracked active stores
4.4% of tracked active stores
4.2% of tracked active stores
3.7% of tracked active stores
2.1% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
2.3% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 538466 | 13.13% |
| 2025 | 693274 | 16.91% |
| 2024 | 440769 | 10.75% |
| 2023 | 323083 | 7.88% |
| 2022 | 267093 | 6.51% |
| 2021 | 284469 | 6.94% |
| 2020 | 277170 | 6.76% |
| 2019 | 179128 | 4.37% |
| 2018 | 173979 | 4.24% |
| 2017 | 152058 | 3.71% |
| 2016 | 84390 | 2.06% |
| 2015 | 73461 | 1.79% |
| 2014 | 74042 | 1.81% |
| 2013 | 94345 | 2.30% |
| 2012 | 54378 | 1.33% |
Geographic Distribution
United States stores with 40.1% (1,265,645 AI-verified stores) , followed by United Kingdom (8.3%) and Germany (5.6%) .
Base: 3,156,065 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,265,645 AI-verified stores
261,423 AI-verified stores
175,810 AI-verified stores
149,142 AI-verified stores
144,001 AI-verified stores
134,453 AI-verified stores
125,394 AI-verified stores
118,449 AI-verified stores
100,834 AI-verified stores
89,804 AI-verified stores
Visual Distribution
1,265,645 AI-verified stores
261,423 AI-verified stores
175,810 AI-verified stores
149,142 AI-verified stores
144,001 AI-verified stores
134,453 AI-verified stores
125,394 AI-verified stores
118,449 AI-verified stores
100,834 AI-verified stores
89,804 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1265645 | 40.10% |
| United Kingdom | 261423 | 8.28% |
| Germany | 175810 | 5.57% |
| Canada | 149142 | 4.73% |
| Australia | 144001 | 4.56% |
| France | 134453 | 4.26% |
| Brazil | 125394 | 3.97% |
| India | 118449 | 3.75% |
| South Korea | 100834 | 3.19% |
| Russia | 89804 | 2.85% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Health & Beauty
Custom
Custom - Toys & Games
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Shopify
Squarespace Commerce - Food & Beverages
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.6m | 100.00% |
| Emails | 3.0m | 45.27% |
| Phones | 1.7m | 25.60% |
| Ecommerce platform | 6.5m | 99.51% |
| Couriers | 545.5k | 8.30% |
| Payment Providers | 755.1k | 11.49% |
| Categories | 3.9m | 59.10% |
| Social Media | 4.4m | 67.56% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the HSTS e-commerce landscape:
Analyze 4.2m verified e-commerce stores on HSTS - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across HSTS e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the HSTS e-commerce intelligence?
-
We track 4.2m verified HSTS e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.0% among stores with at least one detectable social profile (2,366,126 stores) , followed by Facebook (27.6%) and YouTube (10.5%) .
Base: 4,438,642 stores with any detectable social profile (67.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,366,126 stores
1,925,675 stores
730,654 stores
662,736 stores
434,538 stores
370,179 stores
200,246 stores
146,574 stores
112,995 stores
14,834 stores
Visual Distribution
2,366,126 stores
1,925,675 stores
730,654 stores
662,736 stores
434,538 stores
370,179 stores
200,246 stores
146,574 stores
112,995 stores
14,834 stores