HSTS Technology Adoption in E-commerce
Discover 4.5m verified e-commerce stores using HSTS. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.1m domains. 4.5m verified as active stores with physical delivery.
· · Next full refresh: April 2026
4.5m verified active stores out of 7.1m detected · 63.8% verification rate
E-commerce Platforms Distribution
Shopify leads with 59.8% of stores with physical delivery (2,539,511 stores) , followed by Custom (13.1%) and Wix eCommerce (6.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,539,511 stores
556,348 stores
288,848 stores
260,151 stores
159,685 stores
113,002 stores
106,968 stores
58,460 stores
30,651 stores
28,977 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2539511 | 59.76% |
| Custom | 556348 | 13.09% |
| Wix eCommerce | 288848 | 6.80% |
| WooCommerce | 260151 | 6.12% |
| Squarespace Commerce | 159685 | 3.76% |
| Cafe24 | 113002 | 2.66% |
| Nuvemshop | 106968 | 2.52% |
| GoDaddy Online Store | 58460 | 1.38% |
| BigCommerce | 30651 | 0.72% |
| Magento | 28977 | 0.68% |
| 1C-Bitrix | 27166 | 0.64% |
| PrestaShop | 23081 | 0.54% |
| Big Cartel | 23071 | 0.54% |
| Tray | 17558 | 0.41% |
| Shoper | 16222 | 0.38% |
All Stores Distribution
Shopify holds 41.3% share of all HSTS e-commerce stores (2,744,481) , with Custom at 8.4% and Wix eCommerce at 19.3% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,744,481 stores
556,348 stores
1,278,255 stores
586,145 stores
896,391 stores
119,648 stores
108,399 stores
141,966 stores
34,576 stores
36,808 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2744481 | 41.33% |
| Custom | 556348 | 8.38% |
| Wix eCommerce | 1278255 | 19.25% |
| WooCommerce | 586145 | 8.83% |
| Squarespace Commerce | 896391 | 13.50% |
| Cafe24 | 119648 | 1.80% |
| Nuvemshop | 108399 | 1.63% |
| GoDaddy Online Store | 141966 | 2.14% |
| BigCommerce | 34576 | 0.52% |
| Magento | 36808 | 0.55% |
| 1C-Bitrix | 50054 | 0.75% |
| PrestaShop | 25969 | 0.39% |
| Big Cartel | 26579 | 0.40% |
| Tray | 17725 | 0.27% |
| Shoper | 16646 | 0.25% |
Categories Distribution
Clothing & Accessories leads with 21.4% of all stores (831,394 stores) , followed by Health & Beauty (17.8%) and Food & Beverages (10.0%) .
Base: 3,879,179 AI-verified stores with physical delivery and detected product categories (86.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
831,394 stores
691,545 stores
387,032 stores
323,267 stores
231,720 stores
225,416 stores
215,689 stores
192,895 stores
161,333 stores
143,609 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 831394 | 21.43% |
| Health & Beauty | 691545 | 17.83% |
| Food & Beverages | 387032 | 9.98% |
| Sporting Goods & Outdoor Gear | 323267 | 8.33% |
| Arts & Entertainment | 231720 | 5.97% |
| Home & Garden | 225416 | 5.81% |
| Toys & Games | 215689 | 5.56% |
| Jewelry & Watches | 192895 | 4.97% |
| Gifts & Special Occasions | 161333 | 4.16% |
| Electronics & Technology | 143609 | 3.70% |
| Tools & Hardware | 114540 | 2.95% |
| Business & Industrial | 107992 | 2.78% |
| Furniture & Home Decor | 99679 | 2.57% |
| Vehicles & Parts | 94949 | 2.45% |
| Pets & Pet Supplies | 58119 | 1.50% |
Payment Providers Distribution
PayPal leads with 24.6% among AI-verified physical stores (409,024 stores) , followed by American Express (12.1%) and MasterCard (11.7%) .
Base: 1,058,520 AI-verified physical stores with detectable payment providers (15.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
409,024 stores
201,018 stores
194,277 stores
144,833 stores
141,936 stores
136,110 stores
115,308 stores
82,724 stores
48,119 stores
40,758 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 409024 | 24.60% |
| American Express | 201018 | 12.09% |
| MasterCard | 194277 | 11.69% |
| Stripe Connect | 144833 | 8.71% |
| Apple Pay | 141936 | 8.54% |
| Klarna | 136110 | 8.19% |
| Google Pay | 115308 | 6.94% |
| VISA | 82724 | 4.98% |
| Boleto | 48119 | 2.89% |
| Mercado Pago | 40758 | 2.45% |
| JCB | 36399 | 2.19% |
| Amazon Pay | 33323 | 2.00% |
| Bolt | 32859 | 1.98% |
| Bancontact | 23507 | 1.41% |
| AfterPay | 22253 | 1.34% |
Shipping Carriers Distribution
UPS leads with 18.7% among AI-verified physical stores (204,267 stores) , followed by USPS (17.8%) and DHL (17.0%) .
Base: 896,707 AI-verified physical stores with detectable shipping carriers (12.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
204,267 stores
193,989 stores
185,670 stores
120,499 stores
73,964 stores
57,134 stores
48,796 stores
46,670 stores
35,403 stores
24,092 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 204267 | 18.72% |
| USPS | 193989 | 17.78% |
| DHL | 185670 | 17.02% |
| FedEx | 120499 | 11.04% |
| DPD | 73964 | 6.78% |
| Royal Mail | 57134 | 5.24% |
| Correios | 48796 | 4.47% |
| GLS | 46670 | 4.28% |
| Australia Post | 35403 | 3.25% |
| Colissimo | 24092 | 2.21% |
| Canada Post | 20921 | 1.92% |
| PostNL | 20707 | 1.90% |
| Hermes | 19854 | 1.82% |
| InPost | 19518 | 1.79% |
| Estes | 19504 | 1.79% |
Store Launch Timeline
Over the past 12 months, 1,045,585 new stores were launched in HSTS , with the highest activity in 2026-02 (119,429 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
119,429 stores launched
136,106 stores launched
114,071 stores launched
105,412 stores launched
99,410 stores launched
88,830 stores launched
85,003 stores launched
81,003 stores launched
70,488 stores launched
73,321 stores launched
68,417 stores launched
4,095 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 119429 | 11.42% |
| 2026-01 | 136106 | 13.02% |
| 2025-12 | 114071 | 10.91% |
| 2025-11 | 105412 | 10.08% |
| 2025-10 | 99410 | 9.51% |
| 2025-09 | 88830 | 8.50% |
| 2025-08 | 85003 | 8.13% |
| 2025-07 | 81003 | 7.75% |
| 2025-06 | 70488 | 6.74% |
| 2025-05 | 73321 | 7.01% |
| 2025-04 | 68417 | 6.54% |
| 2025-03 | 4095 | 0.39% |
Active Stores by Launch Year
Currently, 4,412,316 active stores in HSTS are tracked in our database , with the most stores launched in 2026 (256,798 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
256,798 active stores
955,345 active stores
519,436 active stores
371,965 active stores
302,341 active stores
319,118 active stores
309,733 active stores
196,041 active stores
191,788 active stores
165,262 active stores
90,441 active stores
78,882 active stores
80,414 active stores
102,598 active stores
58,416 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 256798 | 5.82% |
| 2025 | 955345 | 21.65% |
| 2024 | 519436 | 11.77% |
| 2023 | 371965 | 8.43% |
| 2022 | 302341 | 6.85% |
| 2021 | 319118 | 7.23% |
| 2020 | 309733 | 7.02% |
| 2019 | 196041 | 4.44% |
| 2018 | 191788 | 4.35% |
| 2017 | 165262 | 3.75% |
| 2016 | 90441 | 2.05% |
| 2015 | 78882 | 1.79% |
| 2014 | 80414 | 1.82% |
| 2013 | 102598 | 2.33% |
| 2012 | 58416 | 1.32% |
| 2011 | 60721 | 1.38% |
| 2010 | 47898 | 1.09% |
| 2009 | 42937 | 0.97% |
| 2008 | 35109 | 0.80% |
| 2007 | 32067 | 0.73% |
| 2006 | 23709 | 0.54% |
| 2005 | 21538 | 0.49% |
| 2004 | 27797 | 0.63% |
| 2003 | 22331 | 0.51% |
| 2002 | 19897 | 0.45% |
| 2001 | 24525 | 0.56% |
| 2000 | 18572 | 0.42% |
| 1999 | 15260 | 0.35% |
| 1998 | 10260 | 0.23% |
| 1997 | 5854 | 0.13% |
| 1996 | 4182 | 0.09% |
| 1995 | 1081 | 0.02% |
Geographic Distribution
United States leads with 40.8% (1,385,468 AI-verified stores) , followed by United Kingdom (8.5%) and Germany (5.4%) .
Base: 3,397,245 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,385,468 AI-verified stores
288,400 AI-verified stores
182,967 AI-verified stores
162,354 AI-verified stores
155,231 AI-verified stores
145,817 AI-verified stores
136,530 AI-verified stores
131,138 AI-verified stores
101,918 AI-verified stores
93,837 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1385468 | 40.78% |
| United Kingdom | 288400 | 8.49% |
| Germany | 182967 | 5.39% |
| Canada | 162354 | 4.78% |
| Australia | 155231 | 4.57% |
| France | 145817 | 4.29% |
| India | 136530 | 4.02% |
| Brazil | 131138 | 3.86% |
| South Korea | 101918 | 3.00% |
| Netherlands | 93837 | 2.76% |
| Russia | 90268 | 2.66% |
| Japan | 80951 | 2.38% |
| Italy | 76020 | 2.24% |
| Spain | 69752 | 2.05% |
| Turkey | 54014 | 1.59% |
| Argentina | 51538 | 1.52% |
| Mexico | 51077 | 1.50% |
| Ukraine | 50299 | 1.48% |
| Poland | 47978 | 1.41% |
| Pakistan | 41688 | 1.23% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Sporting Goods & Outdoor Gear
Custom - Toys & Games
Custom
Mercado Shops
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Shopify - Food & Beverages
Shopify
Shopify
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.1m | 100.00% |
| Emails | 4.0m | 57.10% |
| Phones | 1.1m | 15.01% |
| Ecommerce platform | 7.0m | 99.56% |
| Couriers | 896.7k | 12.69% |
| Payment Providers | 1.1m | 14.97% |
| Categories | 4.2m | 58.78% |
| Social Media | 4.8m | 67.20% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the HSTS e-commerce landscape:
Analyze 4.5m verified e-commerce stores on HSTS - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across HSTS e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the HSTS e-commerce intelligence?
-
We track 4.5m verified HSTS e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 34.0% among stores with at least one detectable social profile (2,527,056 stores) , followed by Facebook (27.7%) and YouTube (10.3%) .
Base: 4,750,481 stores with any detectable social profile (67.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,527,056 stores
2,056,836 stores
764,546 stores
703,875 stores
479,668 stores
400,056 stores
204,954 stores
153,296 stores
118,769 stores
16,199 stores
Visual Distribution