HSTS Technology Adoption in E-commerce
Discover 4.6m verified e-commerce stores using HSTS. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.1m domains. 4.6m verified as active stores with physical delivery.
· · Next full refresh: May 2026
4.6m verified active stores out of 7.1m detected · 63.9% verification rate
E-commerce Platforms Distribution
Shopify leads with 58.9% of stores with physical delivery (2,522,637 stores) , followed by Custom (13.4%) and Wix eCommerce (6.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,522,637 stores
573,325 stores
284,594 stores
282,788 stores
158,131 stores
114,936 stores
112,687 stores
57,511 stores
32,730 stores
30,571 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2522637 | 58.85% |
| Custom | 573325 | 13.38% |
| Wix eCommerce | 284594 | 6.64% |
| WooCommerce | 282788 | 6.60% |
| Squarespace Commerce | 158131 | 3.69% |
| Cafe24 | 114936 | 2.68% |
| Nuvemshop | 112687 | 2.63% |
| GoDaddy Online Store | 57511 | 1.34% |
| 1C-Bitrix | 32730 | 0.76% |
| BigCommerce | 30571 | 0.71% |
| Magento | 29880 | 0.70% |
| Big Cartel | 27002 | 0.63% |
| PrestaShop | 24166 | 0.56% |
| Tray | 19086 | 0.45% |
| Shoper | 16306 | 0.38% |
All Stores Distribution
Shopify holds 40.8% share of all HSTS e-commerce stores (2,727,665) , with Custom at 8.6% and Wix eCommerce at 18.9% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,727,665 stores
573,325 stores
1,262,916 stores
624,914 stores
895,292 stores
121,711 stores
114,169 stores
140,669 stores
58,644 stores
34,461 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2727665 | 40.80% |
| Custom | 573325 | 8.58% |
| Wix eCommerce | 1262916 | 18.89% |
| WooCommerce | 624914 | 9.35% |
| Squarespace Commerce | 895292 | 13.39% |
| Cafe24 | 121711 | 1.82% |
| Nuvemshop | 114169 | 1.71% |
| GoDaddy Online Store | 140669 | 2.10% |
| 1C-Bitrix | 58644 | 0.88% |
| BigCommerce | 34461 | 0.52% |
| Magento | 37989 | 0.57% |
| Big Cartel | 30126 | 0.45% |
| PrestaShop | 27248 | 0.41% |
| Tray | 19273 | 0.29% |
| Shoper | 16729 | 0.25% |
Categories Distribution
Clothing & Accessories leads with 21.2% of all stores (835,032 stores) , followed by Health & Beauty (17.7%) and Food & Beverages (9.9%) .
Base: 3,929,734 AI-verified stores with physical delivery and detected product categories (86.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
835,032 stores
696,477 stores
390,067 stores
327,363 stores
234,795 stores
231,116 stores
218,136 stores
194,259 stores
162,164 stores
148,669 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 835032 | 21.25% |
| Health & Beauty | 696477 | 17.72% |
| Food & Beverages | 390067 | 9.93% |
| Sporting Goods & Outdoor Gear | 327363 | 8.33% |
| Arts & Entertainment | 234795 | 5.97% |
| Home & Garden | 231116 | 5.88% |
| Toys & Games | 218136 | 5.55% |
| Jewelry & Watches | 194259 | 4.94% |
| Gifts & Special Occasions | 162164 | 4.13% |
| Electronics & Technology | 148669 | 3.78% |
| Tools & Hardware | 119427 | 3.04% |
| Business & Industrial | 111331 | 2.83% |
| Furniture & Home Decor | 102348 | 2.60% |
| Vehicles & Parts | 99044 | 2.52% |
| Pets & Pet Supplies | 59506 | 1.51% |
Payment Providers Distribution
PayPal leads with 25.0% among AI-verified physical stores (267,957 stores) , followed by MasterCard (12.0%) and American Express (9.6%) .
Base: 789,067 AI-verified physical stores with detectable payment providers (11.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
267,957 stores
128,047 stores
103,315 stores
91,775 stores
87,030 stores
80,921 stores
64,586 stores
58,866 stores
47,428 stores
36,804 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 267957 | 25.02% |
| MasterCard | 128047 | 11.96% |
| American Express | 103315 | 9.65% |
| Klarna | 91775 | 8.57% |
| Stripe Connect | 87030 | 8.13% |
| Apple Pay | 80921 | 7.56% |
| Google Pay | 64586 | 6.03% |
| VISA | 58866 | 5.50% |
| Boleto | 47428 | 4.43% |
| Mercado Pago | 36804 | 3.44% |
| JCB | 25892 | 2.42% |
| Bolt | 22458 | 2.10% |
| Amazon Pay | 20504 | 1.91% |
| AfterPay | 19891 | 1.86% |
| Bancontact | 15570 | 1.45% |
Shipping Carriers Distribution
UPS leads with 17.2% among AI-verified physical stores (109,052 stores) , followed by DHL (16.2%) and USPS (14.5%) .
Base: 586,019 AI-verified physical stores with detectable shipping carriers (8.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
109,052 stores
102,977 stores
91,814 stores
61,359 stores
51,972 stores
43,889 stores
32,900 stores
29,617 stores
19,760 stores
18,205 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 109052 | 17.19% |
| DHL | 102977 | 16.23% |
| USPS | 91814 | 14.47% |
| FedEx | 61359 | 9.67% |
| DPD | 51972 | 8.19% |
| Correios | 43889 | 6.92% |
| GLS | 32900 | 5.19% |
| Royal Mail | 29617 | 4.67% |
| СДЭК | 19760 | 3.12% |
| Почта России | 18205 | 2.87% |
| InPost | 17588 | 2.77% |
| Australia Post | 14630 | 2.31% |
| Estes | 14031 | 2.21% |
| Colissimo | 13495 | 2.13% |
| Hermes | 13047 | 2.06% |
Store Launch Timeline
Over the past 12 months, 1,084,241 new stores were launched in HSTS , with the highest activity in 2026-03 (139,328 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
139,328 stores launched
110,993 stores launched
124,235 stores launched
103,276 stores launched
94,178 stores launched
90,877 stores launched
84,714 stores launched
80,865 stores launched
78,559 stores launched
68,834 stores launched
71,968 stores launched
36,414 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 139328 | 12.85% |
| 2026-02 | 110993 | 10.24% |
| 2026-01 | 124235 | 11.46% |
| 2025-12 | 103276 | 9.53% |
| 2025-11 | 94178 | 8.69% |
| 2025-10 | 90877 | 8.38% |
| 2025-09 | 84714 | 7.81% |
| 2025-08 | 80865 | 7.46% |
| 2025-07 | 78559 | 7.25% |
| 2025-06 | 68834 | 6.35% |
| 2025-05 | 71968 | 6.64% |
| 2025-04 | 36414 | 3.36% |
Active Stores by Launch Year
Currently, 4,477,254 active stores in HSTS are tracked in our database , with the most stores launched in 2026 (376,065 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
376,065 active stores
900,242 active stores
513,085 active stores
370,082 active stores
301,462 active stores
317,635 active stores
308,555 active stores
199,286 active stores
191,828 active stores
165,783 active stores
91,618 active stores
79,867 active stores
81,022 active stores
103,430 active stores
59,111 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 376065 | 8.40% |
| 2025 | 900242 | 20.11% |
| 2024 | 513085 | 11.46% |
| 2023 | 370082 | 8.27% |
| 2022 | 301462 | 6.73% |
| 2021 | 317635 | 7.09% |
| 2020 | 308555 | 6.89% |
| 2019 | 199286 | 4.45% |
| 2018 | 191828 | 4.28% |
| 2017 | 165783 | 3.70% |
| 2016 | 91618 | 2.05% |
| 2015 | 79867 | 1.78% |
| 2014 | 81022 | 1.81% |
| 2013 | 103430 | 2.31% |
| 2012 | 59111 | 1.32% |
| 2011 | 61086 | 1.36% |
| 2010 | 48451 | 1.08% |
| 2009 | 43435 | 0.97% |
| 2008 | 35541 | 0.79% |
| 2007 | 32411 | 0.72% |
| 2006 | 24001 | 0.54% |
| 2005 | 21774 | 0.49% |
| 2004 | 27980 | 0.62% |
| 2003 | 22621 | 0.51% |
| 2002 | 20137 | 0.45% |
| 2001 | 24775 | 0.55% |
| 2000 | 18833 | 0.42% |
| 1999 | 15511 | 0.35% |
| 1998 | 10405 | 0.23% |
| 1997 | 5910 | 0.13% |
| 1996 | 4229 | 0.09% |
| 1995 | 1083 | 0.02% |
Geographic Distribution
United States leads with 40.3% (1,389,757 AI-verified stores) , followed by United Kingdom (8.3%) and Germany (5.5%) .
Base: 3,445,474 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,389,757 AI-verified stores
287,351 AI-verified stores
188,018 AI-verified stores
163,867 AI-verified stores
156,510 AI-verified stores
149,638 AI-verified stores
139,230 AI-verified stores
134,119 AI-verified stores
103,695 AI-verified stores
101,778 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1389757 | 40.34% |
| United Kingdom | 287351 | 8.34% |
| Germany | 188018 | 5.46% |
| Canada | 163867 | 4.76% |
| Australia | 156510 | 4.54% |
| France | 149638 | 4.34% |
| Brazil | 139230 | 4.04% |
| India | 134119 | 3.89% |
| South Korea | 103695 | 3.01% |
| Russia | 101778 | 2.95% |
| Netherlands | 95916 | 2.78% |
| Japan | 81920 | 2.38% |
| Italy | 77497 | 2.25% |
| Spain | 72943 | 2.12% |
| Turkey | 54189 | 1.57% |
| Argentina | 53566 | 1.55% |
| Mexico | 52060 | 1.51% |
| Ukraine | 51674 | 1.50% |
| Poland | 49136 | 1.43% |
| China | 42610 | 1.24% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom
Custom - Toys & Games
Custom
Mercado Shops
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Nuvemshop - Clothing & Accessories
Shopify - Health & Beauty
Shoplaza - Toys & Games
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.1m | 100.00% |
| Emails | 3.3m | 45.75% |
| Phones | 1.1m | 15.09% |
| Ecommerce platform | 7.1m | 99.55% |
| Couriers | 586.0k | 8.20% |
| Payment Providers | 789.1k | 11.04% |
| Categories | 4.2m | 58.88% |
| Social Media | 4.8m | 66.89% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the HSTS e-commerce landscape:
Analyze 4.6m verified e-commerce stores on HSTS - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across HSTS e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the HSTS e-commerce intelligence?
-
We track 4.6m verified HSTS e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 34.0% among stores with at least one detectable social profile (2,546,665 stores) , followed by Facebook (27.7%) and YouTube (10.4%) .
Base: 4,782,315 stores with any detectable social profile (66.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,546,665 stores
2,074,434 stores
777,118 stores
706,306 stores
482,446 stores
400,446 stores
208,105 stores
154,801 stores
122,088 stores
16,144 stores
Visual Distribution