HSTS Technology Adoption in E-commerce
Discover 5.2m e-commerce stores using HSTS. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 63.9% of stores with physical delivery (3,227,718 stores) , followed by Custom (12.0%) and Wix eCommerce (7.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,227,718 stores
608,072 stores
378,421 stores
312,827 stores
139,105 stores
109,534 stores
51,185 stores
38,792 stores
36,770 stores
33,471 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 3227718 | 63.90% |
| Custom | 608072 | 12.04% |
| Wix eCommerce | 378421 | 7.49% |
| WooCommerce | 312827 | 6.19% |
| Squarespace Commerce | 139105 | 2.75% |
| Nuvemshop | 109534 | 2.17% |
| GoDaddy Online Store | 51185 | 1.01% |
| Big Cartel | 38792 | 0.77% |
| 1C-Bitrix | 36770 | 0.73% |
| BigCommerce | 33471 | 0.66% |
| Magento | 33239 | 0.66% |
| PrestaShop | 27381 | 0.54% |
| Tray | 19758 | 0.39% |
| Fourthwall | 18383 | 0.36% |
| Shoper | 16843 | 0.33% |
All Stores Distribution
Shopify holds 47.6% share of all HSTS e-commerce stores (3,349,982) , with Custom at 8.6% and Wix eCommerce at 19.2% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,349,982 stores
608,072 stores
1,351,908 stores
616,426 stores
613,626 stores
110,009 stores
128,691 stores
42,570 stores
60,310 stores
35,433 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3349982 | 47.58% |
| Custom | 608072 | 8.64% |
| Wix eCommerce | 1351908 | 19.20% |
| WooCommerce | 616426 | 8.75% |
| Squarespace Commerce | 613626 | 8.72% |
| Nuvemshop | 110009 | 1.56% |
| GoDaddy Online Store | 128691 | 1.83% |
| Big Cartel | 42570 | 0.60% |
| 1C-Bitrix | 60310 | 0.86% |
| BigCommerce | 35433 | 0.50% |
| Magento | 38166 | 0.54% |
| PrestaShop | 29747 | 0.42% |
| Tray | 19801 | 0.28% |
| Fourthwall | 18848 | 0.27% |
| Shoper | 17303 | 0.25% |
Categories Distribution
Clothing & Accessories leads with 28.7% of all stores (1,041,142 stores) , followed by Health & Beauty (18.1%) and Food & Beverages (8.5%) .
Top 10 Categories
1,041,142 stores
655,299 stores
307,740 stores
255,162 stores
221,007 stores
212,834 stores
160,718 stores
143,913 stores
126,200 stores
110,379 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1041142 | 28.69% |
| Health & Beauty | 655299 | 18.06% |
| Food & Beverages | 307740 | 8.48% |
| Jewelry & Watches | 255162 | 7.03% |
| Electronics & Technology | 221007 | 6.09% |
| Home & Garden | 212834 | 5.87% |
| Arts & Entertainment | 160718 | 4.43% |
| Furniture & Home Decor | 143913 | 3.97% |
| Gifts & Special Occasions | 126200 | 3.48% |
| Sporting Goods & Outdoor Gear | 110379 | 3.04% |
| Vehicles & Parts | 102628 | 2.83% |
| Pets & Pet Supplies | 93117 | 2.57% |
| Tools & Hardware | 72899 | 2.01% |
| Toys & Games | 66990 | 1.85% |
| Business & Industrial | 58687 | 1.62% |
Payment Providers Distribution
PayPal leads with 24.6% among AI-verified physical stores (436,370 stores) , followed by American Express (12.4%) and MasterCard (12.0%) .
Base: 1,107,191 AI-verified physical stores with detectable payment providers (15.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
436,370 stores
219,332 stores
211,604 stores
156,117 stores
147,040 stores
140,972 stores
119,307 stores
86,832 stores
49,807 stores
48,327 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 436370 | 24.65% |
| American Express | 219332 | 12.39% |
| MasterCard | 211604 | 11.95% |
| Stripe Connect | 156117 | 8.82% |
| Apple Pay | 147040 | 8.31% |
| Klarna | 140972 | 7.96% |
| Google Pay | 119307 | 6.74% |
| VISA | 86832 | 4.90% |
| Boleto | 49807 | 2.81% |
| Mercado Pago | 48327 | 2.73% |
| JCB | 38073 | 2.15% |
| Bolt | 35021 | 1.98% |
| Amazon Pay | 33718 | 1.90% |
| Bancontact | 24383 | 1.38% |
| AfterPay | 23449 | 1.32% |
Shipping Carriers Distribution
UPS leads with 18.4% among AI-verified physical stores (208,542 stores) , followed by USPS (17.5%) and DHL (17.1%) .
Base: 920,107 AI-verified physical stores with detectable shipping carriers (12.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
208,542 stores
199,336 stores
194,253 stores
123,569 stores
75,932 stores
60,577 stores
57,205 stores
48,269 stores
36,157 stores
23,571 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 208542 | 18.35% |
| USPS | 199336 | 17.54% |
| DHL | 194253 | 17.09% |
| FedEx | 123569 | 10.87% |
| DPD | 75932 | 6.68% |
| Correios | 60577 | 5.33% |
| Royal Mail | 57205 | 5.03% |
| GLS | 48269 | 4.25% |
| Australia Post | 36157 | 3.18% |
| Colissimo | 23571 | 2.07% |
| Estes | 22566 | 1.99% |
| Hermes | 22421 | 1.97% |
| PostNL | 21718 | 1.91% |
| Canada Post | 21691 | 1.91% |
| Почта России | 20651 | 1.82% |
Store Launch Timeline
Over the past 12 months, 1,520,499 new stores were launched in HSTS , with the highest activity in 2025-12 (131,398 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
131,398 stores launched
136,944 stores launched
145,199 stores launched
146,762 stores launched
148,087 stores launched
156,083 stores launched
129,943 stores launched
139,817 stores launched
124,422 stores launched
125,168 stores launched
98,236 stores launched
38,440 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 131398 | 8.64% |
| 2025-11 | 136944 | 9.01% |
| 2025-10 | 145199 | 9.55% |
| 2025-09 | 146762 | 9.65% |
| 2025-08 | 148087 | 9.74% |
| 2025-07 | 156083 | 10.27% |
| 2025-06 | 129943 | 8.55% |
| 2025-05 | 139817 | 9.20% |
| 2025-04 | 124422 | 8.18% |
| 2025-03 | 125168 | 8.23% |
| 2025-02 | 98236 | 6.46% |
| 2025-01 | 38440 | 2.53% |
Active Stores by Launch Year
Currently, 5,137,737 active stores in HSTS are tracked in our database , with the most stores launched in 2026 (656 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
656 active stores
1,566,686 active stores
620,167 active stores
425,049 active stores
337,737 active stores
353,571 active stores
336,639 active stores
211,589 active stores
210,376 active stores
175,610 active stores
99,623 active stores
85,770 active stores
87,632 active stores
114,615 active stores
63,153 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 656 | 0.01% |
| 2025 | 1566686 | 30.49% |
| 2024 | 620167 | 12.07% |
| 2023 | 425049 | 8.27% |
| 2022 | 337737 | 6.57% |
| 2021 | 353571 | 6.88% |
| 2020 | 336639 | 6.55% |
| 2019 | 211589 | 4.12% |
| 2018 | 210376 | 4.09% |
| 2017 | 175610 | 3.42% |
| 2016 | 99623 | 1.94% |
| 2015 | 85770 | 1.67% |
| 2014 | 87632 | 1.71% |
| 2013 | 114615 | 2.23% |
| 2012 | 63153 | 1.23% |
| 2011 | 68263 | 1.33% |
| 2010 | 52103 | 1.01% |
| 2009 | 46232 | 0.90% |
| 2008 | 37923 | 0.74% |
| 2007 | 34638 | 0.67% |
| 2006 | 25375 | 0.49% |
| 2005 | 22832 | 0.44% |
| 2004 | 30643 | 0.60% |
| 2003 | 24206 | 0.47% |
| 2002 | 21403 | 0.42% |
| 2001 | 26565 | 0.52% |
| 2000 | 19565 | 0.38% |
| 1999 | 16330 | 0.32% |
| 1998 | 10986 | 0.21% |
| 1997 | 6189 | 0.12% |
| 1996 | 4465 | 0.09% |
| 1995 | 1146 | 0.02% |
Geographic Distribution
United States leads with 39.3% (1,514,299 AI-verified stores) , followed by United Kingdom (8.7%) and Germany (5.2%) .
Base: 3,849,019 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,514,299 AI-verified stores
335,656 AI-verified stores
201,807 AI-verified stores
190,330 AI-verified stores
180,146 AI-verified stores
179,748 AI-verified stores
179,376 AI-verified stores
167,179 AI-verified stores
109,093 AI-verified stores
97,255 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1514299 | 39.34% |
| United Kingdom | 335656 | 8.72% |
| Germany | 201807 | 5.24% |
| Canada | 190330 | 4.94% |
| France | 180146 | 4.68% |
| India | 179748 | 4.67% |
| Australia | 179376 | 4.66% |
| Brazil | 167179 | 4.34% |
| Netherlands | 109093 | 2.83% |
| Russia | 97255 | 2.53% |
| South Korea | 95945 | 2.49% |
| Italy | 87933 | 2.28% |
| Spain | 86722 | 2.25% |
| Japan | 77414 | 2.01% |
| Pakistan | 66809 | 1.74% |
| Mexico | 59461 | 1.54% |
| Turkey | 58564 | 1.52% |
| Poland | 56759 | 1.47% |
| Argentina | 52849 | 1.37% |
| Ukraine | 51674 | 1.34% |
Featured Stores
Discover the strongest performers and newest entrants in HSTS's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify - Arts & Entertainment
Shopify
Shopify
Custom - Collectibles & Hobbies
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.3m | 100.00% |
| Emails | 4.0m | 54.82% |
| Phones | 1.1m | 14.41% |
| Ecommerce platform | 7.3m | 99.56% |
| Couriers | 920.1k | 12.56% |
| Payment Providers | 1.1m | 15.12% |
| Categories | 4.6m | 62.56% |
| Social Media | 4.7m | 64.73% |
Starter Package
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Maximize Your ROI
Use our detailed HSTS E-commerce Database to:
Gain actionable insights into 5.2m physical stores in HSTS.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at HSTS online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the HSTS E-commerce Database?
-
Our database covers over 5.2m HSTS physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.0% among stores with at least one detectable social profile (2,801,861 stores) , followed by Facebook (27.6%) and YouTube (10.1%) .
Base: 4,741,025 stores with any detectable social profile (64.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,801,861 stores
2,275,432 stores
828,072 stores
805,483 stores
549,085 stores
443,308 stores
224,388 stores
154,358 stores
134,096 stores
18,626 stores
Visual Distribution