Google Font API Technology Adoption in E-commerce

Discover 4.5m e-commerce stores using Google Font API. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 43.5% of stores with physical delivery (1,878,795 stores) , followed by Custom (35.5%) and Shopify (7.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,878,795 stores

Custom 35.5%

1,534,312 stores

323,318 stores

106,461 stores

103,686 stores

86,832 stores

62,136 stores

50,570 stores

34,331 stores

32,233 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Google Font API
Platform Stores with Physical Delivery Percentage
WooCommerce 1878795 43.51%
Custom 1534312 35.54%
Shopify 323318 7.49%
Squarespace Commerce 106461 2.47%
PrestaShop 103686 2.40%
Nuvemshop 86832 2.01%
OpenCart 62136 1.44%
1C-Bitrix 50570 1.17%
Magento 34331 0.80%
BigCommerce 32233 0.75%
Big Cartel 28270 0.65%
Loja Integrada 27501 0.64%
BASE 17269 0.40%
Shoper 16321 0.38%
Tray 15599 0.36%

All Stores Distribution

WooCommerce holds 55.9% share of all Google Font API e-commerce stores (3,782,567) , with Custom at 22.7% and Shopify at 6.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

3,782,567 stores

Custom 22.7%

1,534,312 stores

419,220 stores

437,129 stores

118,609 stores

92,742 stores

84,933 stores

96,893 stores

46,147 stores

39,196 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Google Font API
Platform Total Stores Percentage
WooCommerce 3782567 55.87%
Custom 1534312 22.66%
Shopify 419220 6.19%
Squarespace Commerce 437129 6.46%
PrestaShop 118609 1.75%
Nuvemshop 92742 1.37%
OpenCart 84933 1.25%
1C-Bitrix 96893 1.43%
Magento 46147 0.68%
BigCommerce 39196 0.58%
Big Cartel 36213 0.53%
Loja Integrada 28888 0.43%
BASE 18772 0.28%
Shoper 17748 0.26%
Tray 17120 0.25%

Categories Distribution

Clothing & Accessories leads with 19.1% of all stores (632,010 stores) , followed by Health & Beauty (15.6%) and Food & Beverages (11.1%) .

Top 10 Categories

Clothing & Accessories 19.1%

632,010 stores

Health & Beauty 15.6%

517,623 stores

Food & Beverages 11.1%

367,254 stores

Electronics & Technology 8.7%

288,563 stores

Home & Garden 6.9%

228,416 stores

Furniture & Home Decor 5.7%

190,101 stores

Vehicles & Parts 5.4%

178,597 stores

Business & Industrial 5.3%

174,335 stores

Jewelry & Watches 4.3%

143,914 stores

Arts & Entertainment 3.7%

123,519 stores

Visual Distribution

Distribution of top 10 Google Font API store categories (November 2025)
Distribution of categories in Google Font API e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 632010 19.09%
Health & Beauty 517623 15.64%
Food & Beverages 367254 11.10%
Electronics & Technology 288563 8.72%
Home & Garden 228416 6.90%
Furniture & Home Decor 190101 5.74%
Vehicles & Parts 178597 5.40%
Business & Industrial 174335 5.27%
Jewelry & Watches 143914 4.35%
Arts & Entertainment 123519 3.73%
Tools & Hardware 117432 3.55%
Sporting Goods & Outdoor Gear 110671 3.34%
Gifts & Special Occasions 103954 3.14%
Pets & Pet Supplies 67809 2.05%
Books & Media 65639 1.98%

Payment Providers Distribution

PayPal leads with 26.1% among AI-verified physical stores (306,281 stores) , followed by MasterCard (16.0%) and American Express (11.8%) .

Base: 1,013,185 AI-verified physical stores with detectable payment providers (14.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.1%

306,281 stores

187,759 stores

138,598 stores

138,150 stores

VISA 6.9%

81,522 stores

53,477 stores

47,698 stores

JCB 3.4%

39,727 stores

38,533 stores

Bolt 3.1%

36,361 stores

Visual Distribution

Distribution of top 10 Google Font API payment providers (November 2025)
Distribution of payment providers in Google Font API e-commerce stores
Payment Provider Store Count Market Share
PayPal 306281 26.11%
MasterCard 187759 16.01%
American Express 138598 11.81%
Stripe Connect 138150 11.78%
VISA 81522 6.95%
Apple Pay 53477 4.56%
Klarna 47698 4.07%
JCB 39727 3.39%
Google Pay 38533 3.28%
Bolt 36361 3.10%
Boleto 29038 2.48%
Mercado Pago 22847 1.95%
Przelewy24 18778 1.60%
PayU 18206 1.55%
BitCoin 16116 1.37%

Shipping Carriers Distribution

UPS leads with 18.4% among AI-verified physical stores (145,455 stores) , followed by DHL (13.5%) and USPS (13.2%) .

Base: 799,246 AI-verified physical stores with detectable shipping carriers (11.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 18.4%

145,455 stores

DHL 13.5%

106,540 stores

USPS 13.2%

104,595 stores

FedEx 10.0%

79,219 stores

DPD 8.0%

63,096 stores

GLS 6.1%

48,050 stores

46,381 stores

35,509 stores

31,859 stores

26,552 stores

Visual Distribution

Distribution of top 10 Google Font API shipping carriers (November 2025)
Distribution of shipping carriers in Google Font API e-commerce stores
Shipping Carrier Store Count Market Share
UPS 145455 18.41%
DHL 106540 13.48%
USPS 104595 13.24%
FedEx 79219 10.02%
DPD 63096 7.98%
GLS 48050 6.08%
Correios 46381 5.87%
Почта России 35509 4.49%
СДЭК 31859 4.03%
Royal Mail 26552 3.36%
InPost 25486 3.22%
Estes 24086 3.05%
TNT 20362 2.58%
Hermes 16609 2.10%
Colissimo 16481 2.09%

Store Launch Timeline

Over the past 12 months, 1,047,304 new stores were launched in Google Font API , with the highest activity in 2025-10 (114,876 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.0%

114,876 stores launched

2025-09 10.2%

106,573 stores launched

2025-08 10.0%

105,087 stores launched

2025-07 10.0%

104,465 stores launched

2025-06 8.4%

88,264 stores launched

2025-05 8.8%

92,334 stores launched

2025-04 8.5%

89,269 stores launched

2025-03 8.4%

87,913 stores launched

2025-02 7.4%

77,360 stores launched

2025-01 7.5%

78,038 stores launched

2024-12 6.6%

69,290 stores launched

2024-11 3.2%

33,835 stores launched

Monthly Trend

Monthly store launches in Google Font API (November 2025)
Monthly store launches in Google Font API over the past 12 months
Month Stores Launched Percentage
2025-10 114876 10.97%
2025-09 106573 10.18%
2025-08 105087 10.03%
2025-07 104465 9.97%
2025-06 88264 8.43%
2025-05 92334 8.82%
2025-04 89269 8.52%
2025-03 87913 8.39%
2025-02 77360 7.39%
2025-01 78038 7.45%
2024-12 69290 6.62%
2024-11 33835 3.23%

Active Stores by Launch Year

Currently, 4,385,331 active stores in Google Font API are tracked in our database , with the most stores launched in 2025 (946,776 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 21.6%

946,776 active stores

2024 12.3%

539,047 active stores

2023 8.1%

356,602 active stores

2022 6.6%

288,264 active stores

2021 7.0%

308,961 active stores

2020 6.9%

300,519 active stores

2019 4.7%

206,816 active stores

2018 5.0%

217,761 active stores

2017 4.2%

183,495 active stores

2016 2.7%

117,303 active stores

2015 2.2%

97,775 active stores

2014 2.2%

97,367 active stores

2013 2.9%

127,213 active stores

2012 1.7%

76,124 active stores

2011 1.7%

75,348 active stores

Distribution by Launch Year

Active stores in Google Font API by original launch year (November 2025)
Active stores in Google Font API by launch year
Launch Year Active Stores Percentage
2025 946776 21.59%
2024 539047 12.29%
2023 356602 8.13%
2022 288264 6.57%
2021 308961 7.05%
2020 300519 6.85%
2019 206816 4.72%
2018 217761 4.97%
2017 183495 4.18%
2016 117303 2.67%
2015 97775 2.23%
2014 97367 2.22%
2013 127213 2.90%
2012 76124 1.74%
2011 75348 1.72%
2010 64211 1.46%
2009 58131 1.33%
2008 47296 1.08%
2007 43506 0.99%
2006 31280 0.71%
2005 27080 0.62%
2004 33612 0.77%
2003 27736 0.63%
2002 24687 0.56%
2001 29313 0.67%
2000 22193 0.51%
1999 16178 0.37%
1998 10713 0.24%
1997 5815 0.13%
1996 3497 0.08%
1995 712 0.02%

Social Media Usage

Facebook leads with 29.8% among stores with at least one detectable social profile (1,987,891 stores) , followed by Instagram (28.4%) and YouTube (10.0%) .

Base: 4,218,000 stores with any detectable social profile (59.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.8%

1,987,891 stores

Instagram 28.4%

1,891,046 stores

YouTube 10.0%

667,104 stores

Twitter 8.6%

575,892 stores

LinkedIn 6.0%

401,179 stores

Pinterest 4.9%

328,070 stores

WhatsApp 4.7%

313,571 stores

TikTok 4.0%

269,818 stores

X 3.3%

217,006 stores

Vimeo 0.2%

16,234 stores

Visual Distribution

Distribution of social media platforms in Google Font API (November 2025)
Distribution of social media platforms in Google Font API e-commerce stores
Social Platform Store Count Market Share
Facebook 1987891 29.81%
Instagram 1891046 28.36%
YouTube 667104 10.00%
Twitter 575892 8.64%
LinkedIn 401179 6.02%
Pinterest 328070 4.92%
WhatsApp 313571 4.70%
TikTok 269818 4.05%
X 217006 3.25%
Vimeo 16234 0.24%

Geographic Distribution

United States leads with 22.6% (610,079 AI-verified stores) , followed by Russia (8.2%) and India (6.9%) .

Base: 2,703,936 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

610,079 AI-verified stores

222,624 AI-verified stores

India 6.9%

186,044 AI-verified stores

178,909 AI-verified stores

171,796 AI-verified stores

Spain 5.4%

145,306 AI-verified stores

121,170 AI-verified stores

105,779 AI-verified stores

102,863 AI-verified stores

Italy 3.7%

100,314 AI-verified stores

Visual Distribution

Geographic distribution of stores using Google Font API (November 2025)
Geographic distribution of stores using Google Font API
Country AI-Verified Store Count Market Share
United States 610079 22.56%
Russia 222624 8.23%
India 186044 6.88%
Brazil 178909 6.62%
United Kingdom 171796 6.35%
Spain 145306 5.37%
France 121170 4.48%
Turkey 105779 3.91%
Poland 102863 3.80%
Italy 100314 3.71%
Japan 96142 3.56%
Iran 92467 3.42%
Vietnam 82985 3.07%
South Korea 78267 2.89%
Australia 74425 2.75%
Netherlands 73463 2.72%
Argentina 71887 2.66%
Canada 71815 2.66%
Ukraine 64236 2.38%
Mexico 53365 1.97%

Dataset Coverage

Field Rows count Coverage
Website 7.1m 100.00%
Emails 4.1m 58.13%
Phones 1.6m 23.29%
Ecommerce platform 7.0m 99.45%
Couriers 799.2k 11.32%
Payment Providers 1.0m 14.34%
Categories 4.4m 62.24%
Social Media 4.2m 59.72%

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Frequently Asked Questions

What data is included in the Google Font API E-commerce Database?

Our database covers over 4.5m Google Font API physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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