Google Cloud Technology Adoption in E-commerce
Discover 331k verified e-commerce stores using Google Cloud. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.3m domains. 331k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
331k verified active stores out of 1.3m detected · 26.2% verification rate
E-commerce Platforms Distribution
Wix eCommerce stores with 82.5% of stores with physical delivery (273,103 stores) , followed by Custom (8.6%) and BigCommerce (7.5%) .
Base: 331,041 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
273,103 stores
28,412 stores
24,954 stores
1,122 stores
1,119 stores
466 stores
337 stores
284 stores
253 stores
125 stores
Visual Distribution
273,103 stores
28,412 stores
24,954 stores
1,122 stores
1,119 stores
466 stores
337 stores
284 stores
253 stores
125 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Wix eCommerce | 273103 | 82.50% |
| Custom | 28412 | 8.58% |
| BigCommerce | 24954 | 7.54% |
| WooCommerce | 1122 | 0.34% |
| Boutir | 1119 | 0.34% |
| Shopify | 466 | 0.14% |
| Magento | 337 | 0.10% |
| MeepShop | 284 | 0.09% |
| Circlesoft | 253 | 0.08% |
| 1Shop | 125 | 0.04% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Wix eCommerce holds 94.8% share of detected Google Cloud e-commerce signals (1,199,387) , with Custom at 2.2% and BigCommerce at 2.2% (June 2026) .
Base: 1,265,187 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,199,387 websites
28,412 websites
27,872 websites
2,120 websites
1,188 websites
663 websites
437 websites
505 websites
284 websites
166 websites
Visual Distribution
1,199,387 websites
28,412 websites
27,872 websites
2,120 websites
1,188 websites
663 websites
437 websites
505 websites
284 websites
166 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Wix eCommerce | 1199387 | 94.80% |
| Custom | 28412 | 2.25% |
| BigCommerce | 27872 | 2.20% |
| WooCommerce | 2120 | 0.17% |
| Boutir | 1188 | 0.09% |
| Shopify | 663 | 0.05% |
| Magento | 437 | 0.03% |
| MeepShop | 505 | 0.04% |
| Circlesoft | 284 | 0.02% |
| 1Shop | 166 | 0.01% |
Categories Distribution
Clothing & Accessories stores with 15.1% of all stores (49,988 stores) , followed by Health & Beauty (13.9%) and Food & Beverages (10.0%) .
Base: 331,041 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
49,988 stores
46,049 stores
33,062 stores
27,456 stores
25,718 stores
24,771 stores
17,439 stores
16,045 stores
14,483 stores
8,815 stores
Visual Distribution
49,988 stores
46,049 stores
33,062 stores
27,456 stores
25,718 stores
24,771 stores
17,439 stores
16,045 stores
14,483 stores
8,815 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 49988 | 15.10% |
| Health & Beauty | 46049 | 13.91% |
| Food & Beverages | 33062 | 9.99% |
| Arts & Entertainment | 27456 | 8.29% |
| Sporting Goods & Outdoor Gear | 25718 | 7.77% |
| Toys & Games | 24771 | 7.48% |
| Jewelry & Watches | 17439 | 5.27% |
| Gifts & Special Occasions | 16045 | 4.85% |
| Home & Garden | 14483 | 4.37% |
| Electronics & Technology | 8815 | 2.66% |
Payment Providers Distribution
PayPal accounts for 26.3% of displayed detection occurrences (49,678 occurrences) , followed by Apple Pay (13.1%) and Klarna (11.9%) .
Base: 188,689 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
49,678 occurrences
24,627 occurrences
22,407 occurrences
22,043 occurrences
17,184 occurrences
16,579 occurrences
14,278 occurrences
14,150 occurrences
4,060 occurrences
3,683 occurrences
Visual Distribution
49,678 occurrences
24,627 occurrences
22,407 occurrences
22,043 occurrences
17,184 occurrences
16,579 occurrences
14,278 occurrences
14,150 occurrences
4,060 occurrences
3,683 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 49678 | 26.33% |
| Apple Pay | 24627 | 13.05% |
| Klarna | 22407 | 11.88% |
| Google Pay | 22043 | 11.68% |
| AfterPay | 17184 | 9.11% |
| American Express | 16579 | 8.79% |
| MasterCard | 14278 | 7.57% |
| Stripe Connect | 14150 | 7.50% |
| Bolt | 4060 | 2.15% |
| Boleto | 3683 | 1.95% |
Shipping Carriers Distribution
USPS accounts for 25.6% of displayed detection occurrences (20,823 occurrences) , followed by UPS (21.4%) and FedEx (13.1%) .
Base: 81,424 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
20,823 occurrences
17,426 occurrences
10,690 occurrences
9,833 occurrences
7,830 occurrences
3,231 occurrences
3,124 occurrences
3,031 occurrences
3,026 occurrences
2,410 occurrences
Visual Distribution
20,823 occurrences
17,426 occurrences
10,690 occurrences
9,833 occurrences
7,830 occurrences
3,231 occurrences
3,124 occurrences
3,031 occurrences
3,026 occurrences
2,410 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 20823 | 25.57% |
| UPS | 17426 | 21.40% |
| FedEx | 10690 | 13.13% |
| DHL | 9833 | 12.08% |
| Royal Mail | 7830 | 9.62% |
| Correios | 3231 | 3.97% |
| DPD | 3124 | 3.84% |
| Colissimo | 3031 | 3.72% |
| Australia Post | 3026 | 3.72% |
| La Poste | 2410 | 2.96% |
Store Launch Timeline
Over the past 12 months, 64,199 new stores were launched in Google Cloud , with the highest activity in 2026-05 (8,676 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8,676 stores launched
7,115 stores launched
5,788 stores launched
4,775 stores launched
4,934 stores launched
4,134 stores launched
5,071 stores launched
5,545 stores launched
5,328 stores launched
5,207 stores launched
5,298 stores launched
2,328 stores launched
Monthly Trend
13.5% of last 12 months
11.1% of last 12 months
9.0% of last 12 months
7.4% of last 12 months
7.7% of last 12 months
6.4% of last 12 months
7.9% of last 12 months
8.6% of last 12 months
8.3% of last 12 months
8.1% of last 12 months
8.3% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 8676 | 13.51% |
| 2026-04 | 7115 | 11.08% |
| 2026-03 | 5788 | 9.02% |
| 2026-02 | 4775 | 7.44% |
| 2026-01 | 4934 | 7.69% |
| 2025-12 | 4134 | 6.44% |
| 2025-11 | 5071 | 7.90% |
| 2025-10 | 5545 | 8.64% |
| 2025-09 | 5328 | 8.30% |
| 2025-08 | 5207 | 8.11% |
| 2025-07 | 5298 | 8.25% |
| 2025-06 | 2328 | 3.63% |
Active Stores by Launch Year
Currently, 328,505 active stores in Google Cloud are tracked in our database , with the most stores launched in 2026 (31,888 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
31,888 active stores
53,025 active stores
36,380 active stores
26,937 active stores
23,239 active stores
28,667 active stores
29,073 active stores
14,559 active stores
14,670 active stores
12,084 active stores
6,375 active stores
5,550 active stores
5,761 active stores
6,924 active stores
3,929 active stores
Distribution by Launch Year
9.7% of tracked active stores
16.1% of tracked active stores
11.1% of tracked active stores
8.2% of tracked active stores
7.1% of tracked active stores
8.7% of tracked active stores
8.9% of tracked active stores
4.4% of tracked active stores
4.5% of tracked active stores
3.7% of tracked active stores
1.9% of tracked active stores
1.7% of tracked active stores
1.8% of tracked active stores
2.1% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 31888 | 9.71% |
| 2025 | 53025 | 16.14% |
| 2024 | 36380 | 11.07% |
| 2023 | 26937 | 8.20% |
| 2022 | 23239 | 7.07% |
| 2021 | 28667 | 8.73% |
| 2020 | 29073 | 8.85% |
| 2019 | 14559 | 4.43% |
| 2018 | 14670 | 4.47% |
| 2017 | 12084 | 3.68% |
| 2016 | 6375 | 1.94% |
| 2015 | 5550 | 1.69% |
| 2014 | 5761 | 1.75% |
| 2013 | 6924 | 2.11% |
| 2012 | 3929 | 1.20% |
Geographic Distribution
United States stores with 36.8% (121,892 active verified stores) , followed by United Kingdom (8.4%) and France (4.0%) .
Base: 331,041 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
121,892 active verified stores
27,681 active verified stores
13,357 active verified stores
13,003 active verified stores
12,179 active verified stores
11,414 active verified stores
10,228 active verified stores
8,258 active verified stores
7,031 active verified stores
5,219 active verified stores
Visual Distribution
121,892 active verified stores
27,681 active verified stores
13,357 active verified stores
13,003 active verified stores
12,179 active verified stores
11,414 active verified stores
10,228 active verified stores
8,258 active verified stores
7,031 active verified stores
5,219 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 121892 | 36.82% |
| United Kingdom | 27681 | 8.36% |
| France | 13357 | 4.03% |
| Canada | 13003 | 3.93% |
| Brazil | 12179 | 3.68% |
| Australia | 11414 | 3.45% |
| India | 10228 | 3.09% |
| Germany | 8258 | 2.49% |
| Turkey | 7031 | 2.12% |
| Japan | 5219 | 1.58% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Furniture & Home Decor
Custom - Toys & Games
Custom
Custom
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Health & Beauty
Wix eCommerce - Jewelry & Watches
Wix eCommerce - Health & Beauty
Wix eCommerce - Health & Beauty
Wix eCommerce - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.3m | 100.00% |
| Emails | 950.4k | 75.12% |
| Phones | 306.6k | 24.23% |
| Ecommerce platform | 1.3m | 99.87% |
| Couriers | 98.4k | 7.78% |
| Payment Providers | 160.2k | 12.66% |
| Categories | 337.7k | 26.69% |
| Social Media | 999k | 78.96% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Cloud e-commerce landscape:
Analyze 331k verified e-commerce stores on Google Cloud - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Cloud e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Cloud e-commerce intelligence?
-
We track 331k verified Google Cloud e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.3% of displayed detection occurrences (233,682 occurrences) , followed by Facebook (29.1%) and YouTube (9.1%) .
Base: 702,287 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
233,682 occurrences
204,629 occurrences
63,864 occurrences
58,648 occurrences
52,465 occurrences
30,572 occurrences
27,357 occurrences
17,080 occurrences
7,840 occurrences
6,150 occurrences
Visual Distribution
233,682 occurrences
204,629 occurrences
63,864 occurrences
58,648 occurrences
52,465 occurrences
30,572 occurrences
27,357 occurrences
17,080 occurrences
7,840 occurrences
6,150 occurrences