Google Cloud Technology Adoption in E-commerce
Discover 331.0k verified e-commerce stores using Google Cloud. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.3m domains. 331.0k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
331.0k verified active stores out of 1.3m detected · 26.2% verification rate
E-commerce Platforms Distribution
Wix eCommerce stores with 82.6% of stores with physical delivery (273,103 stores) , followed by Custom (8.6%) and BigCommerce (7.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
273,103 stores
28,412 stores
24,954 stores
1,122 stores
1,119 stores
466 stores
337 stores
284 stores
253 stores
125 stores
Visual Distribution
273,103 stores
28,412 stores
24,954 stores
1,122 stores
1,119 stores
466 stores
337 stores
284 stores
253 stores
125 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Wix eCommerce | 273103 | 82.65% |
| Custom | 28412 | 8.60% |
| BigCommerce | 24954 | 7.55% |
| WooCommerce | 1122 | 0.34% |
| Boutir | 1119 | 0.34% |
| Shopify | 466 | 0.14% |
| Magento | 337 | 0.10% |
| MeepShop | 284 | 0.09% |
| Circlesoft | 253 | 0.08% |
| 1Shop | 125 | 0.04% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Wix eCommerce holds 95.0% share of all Google Cloud e-commerce stores (1,199,387) , with Custom at 2.3% and BigCommerce at 2.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,199,387 stores
28,412 stores
27,872 stores
2,120 stores
1,188 stores
663 stores
437 stores
505 stores
284 stores
166 stores
Visual Distribution
1,199,387 stores
28,412 stores
27,872 stores
2,120 stores
1,188 stores
663 stores
437 stores
505 stores
284 stores
166 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Wix eCommerce | 1199387 | 95.03% |
| Custom | 28412 | 2.25% |
| BigCommerce | 27872 | 2.21% |
| WooCommerce | 2120 | 0.17% |
| Boutir | 1188 | 0.09% |
| Shopify | 663 | 0.05% |
| Magento | 437 | 0.03% |
| MeepShop | 505 | 0.04% |
| Circlesoft | 284 | 0.02% |
| 1Shop | 166 | 0.01% |
Categories Distribution
Clothing & Accessories stores with 17.1% of all stores (49,988 stores) , followed by Health & Beauty (15.7%) and Food & Beverages (11.3%) .
Base: 292,889 AI-verified stores with physical delivery and detected product categories (88.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
49,988 stores
46,049 stores
33,062 stores
27,456 stores
25,718 stores
24,771 stores
17,439 stores
16,045 stores
14,483 stores
8,815 stores
Visual Distribution
49,988 stores
46,049 stores
33,062 stores
27,456 stores
25,718 stores
24,771 stores
17,439 stores
16,045 stores
14,483 stores
8,815 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 49988 | 17.07% |
| Health & Beauty | 46049 | 15.72% |
| Food & Beverages | 33062 | 11.29% |
| Arts & Entertainment | 27456 | 9.37% |
| Sporting Goods & Outdoor Gear | 25718 | 8.78% |
| Toys & Games | 24771 | 8.46% |
| Jewelry & Watches | 17439 | 5.95% |
| Gifts & Special Occasions | 16045 | 5.48% |
| Home & Garden | 14483 | 4.94% |
| Electronics & Technology | 8815 | 3.01% |
Payment Providers Distribution
PayPal stores with 25.1% among AI-verified physical stores (49,678 stores) , followed by Apple Pay (12.5%) and Klarna (11.3%) .
Base: 160,228 AI-verified physical stores with detectable payment providers (12.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
49,678 stores
24,627 stores
22,407 stores
22,043 stores
17,184 stores
16,579 stores
14,278 stores
14,150 stores
4,060 stores
3,683 stores
Visual Distribution
49,678 stores
24,627 stores
22,407 stores
22,043 stores
17,184 stores
16,579 stores
14,278 stores
14,150 stores
4,060 stores
3,683 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 49678 | 25.12% |
| Apple Pay | 24627 | 12.45% |
| Klarna | 22407 | 11.33% |
| Google Pay | 22043 | 11.15% |
| AfterPay | 17184 | 8.69% |
| American Express | 16579 | 8.38% |
| MasterCard | 14278 | 7.22% |
| Stripe Connect | 14150 | 7.16% |
| Bolt | 4060 | 2.05% |
| Boleto | 3683 | 1.86% |
Shipping Carriers Distribution
USPS stores with 23.3% among AI-verified physical stores (20,823 stores) , followed by UPS (19.5%) and FedEx (12.0%) .
Base: 98,381 AI-verified physical stores with detectable shipping carriers (7.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
20,823 stores
17,426 stores
10,690 stores
9,833 stores
7,830 stores
3,231 stores
3,124 stores
3,031 stores
3,026 stores
2,410 stores
Visual Distribution
20,823 stores
17,426 stores
10,690 stores
9,833 stores
7,830 stores
3,231 stores
3,124 stores
3,031 stores
3,026 stores
2,410 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 20823 | 23.31% |
| UPS | 17426 | 19.50% |
| FedEx | 10690 | 11.96% |
| DHL | 9833 | 11.01% |
| Royal Mail | 7830 | 8.76% |
| Correios | 3231 | 3.62% |
| DPD | 3124 | 3.50% |
| Colissimo | 3031 | 3.39% |
| Australia Post | 3026 | 3.39% |
| La Poste | 2410 | 2.70% |
Store Launch Timeline
Over the past 12 months, 64,199 new stores were launched in Google Cloud , with the highest activity in 2026-05 (8,676 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8,676 stores launched
7,115 stores launched
5,788 stores launched
4,775 stores launched
4,934 stores launched
4,134 stores launched
5,071 stores launched
5,545 stores launched
5,328 stores launched
5,207 stores launched
5,298 stores launched
2,328 stores launched
Monthly Trend
13.5% of last 12 months
11.1% of last 12 months
9.0% of last 12 months
7.4% of last 12 months
7.7% of last 12 months
6.4% of last 12 months
7.9% of last 12 months
8.6% of last 12 months
8.3% of last 12 months
8.1% of last 12 months
8.3% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 8676 | 13.51% |
| 2026-04 | 7115 | 11.08% |
| 2026-03 | 5788 | 9.02% |
| 2026-02 | 4775 | 7.44% |
| 2026-01 | 4934 | 7.69% |
| 2025-12 | 4134 | 6.44% |
| 2025-11 | 5071 | 7.90% |
| 2025-10 | 5545 | 8.64% |
| 2025-09 | 5328 | 8.30% |
| 2025-08 | 5207 | 8.11% |
| 2025-07 | 5298 | 8.25% |
| 2025-06 | 2328 | 3.63% |
Active Stores by Launch Year
Currently, 328,505 active stores in Google Cloud are tracked in our database , with the most stores launched in 2026 (31,888 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
31,888 active stores
53,025 active stores
36,380 active stores
26,937 active stores
23,239 active stores
28,667 active stores
29,073 active stores
14,559 active stores
14,670 active stores
12,084 active stores
6,375 active stores
5,550 active stores
5,761 active stores
6,924 active stores
3,929 active stores
Distribution by Launch Year
9.7% of tracked active stores
16.1% of tracked active stores
11.1% of tracked active stores
8.2% of tracked active stores
7.1% of tracked active stores
8.7% of tracked active stores
8.9% of tracked active stores
4.4% of tracked active stores
4.5% of tracked active stores
3.7% of tracked active stores
1.9% of tracked active stores
1.7% of tracked active stores
1.8% of tracked active stores
2.1% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 31888 | 9.71% |
| 2025 | 53025 | 16.14% |
| 2024 | 36380 | 11.07% |
| 2023 | 26937 | 8.20% |
| 2022 | 23239 | 7.07% |
| 2021 | 28667 | 8.73% |
| 2020 | 29073 | 8.85% |
| 2019 | 14559 | 4.43% |
| 2018 | 14670 | 4.47% |
| 2017 | 12084 | 3.68% |
| 2016 | 6375 | 1.94% |
| 2015 | 5550 | 1.69% |
| 2014 | 5761 | 1.75% |
| 2013 | 6924 | 2.11% |
| 2012 | 3929 | 1.20% |
Geographic Distribution
United States stores with 45.9% (121,892 AI-verified stores) , followed by United Kingdom (10.4%) and France (5.0%) .
Base: 265,580 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
121,892 AI-verified stores
27,681 AI-verified stores
13,357 AI-verified stores
13,003 AI-verified stores
12,179 AI-verified stores
11,414 AI-verified stores
10,228 AI-verified stores
8,258 AI-verified stores
7,031 AI-verified stores
5,219 AI-verified stores
Visual Distribution
121,892 AI-verified stores
27,681 AI-verified stores
13,357 AI-verified stores
13,003 AI-verified stores
12,179 AI-verified stores
11,414 AI-verified stores
10,228 AI-verified stores
8,258 AI-verified stores
7,031 AI-verified stores
5,219 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 121892 | 45.90% |
| United Kingdom | 27681 | 10.42% |
| France | 13357 | 5.03% |
| Canada | 13003 | 4.90% |
| Brazil | 12179 | 4.59% |
| Australia | 11414 | 4.30% |
| India | 10228 | 3.85% |
| Germany | 8258 | 3.11% |
| Turkey | 7031 | 2.65% |
| Japan | 5219 | 1.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Furniture & Home Decor
Custom - Toys & Games
Custom
Custom
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Health & Beauty
Wix eCommerce - Jewelry & Watches
Wix eCommerce - Health & Beauty
Wix eCommerce - Health & Beauty
Wix eCommerce - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.3m | 100.00% |
| Emails | 950.4k | 75.12% |
| Phones | 306.6k | 24.23% |
| Ecommerce platform | 1.3m | 99.87% |
| Couriers | 98.4k | 7.78% |
| Payment Providers | 160.2k | 12.66% |
| Categories | 337.7k | 26.69% |
| Social Media | 999.0k | 78.96% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Cloud e-commerce landscape:
Analyze 331.0k verified e-commerce stores on Google Cloud - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Cloud e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Cloud e-commerce intelligence?
-
We track 331.0k verified Google Cloud e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 33.3% among stores with at least one detectable social profile (233,682 stores) , followed by Facebook (29.1%) and YouTube (9.1%) .
Base: 998,962 stores with any detectable social profile (79.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
233,682 stores
204,629 stores
63,864 stores
58,648 stores
52,465 stores
30,572 stores
27,357 stores
17,080 stores
7,840 stores
6,150 stores
Visual Distribution
233,682 stores
204,629 stores
63,864 stores
58,648 stores
52,465 stores
30,572 stores
27,357 stores
17,080 stores
7,840 stores
6,150 stores