Google Cloud Technology Adoption in E-commerce

Discover 331.0k verified e-commerce stores using Google Cloud. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.3m domains. 331.0k verified as active stores with physical delivery.

Verified stores
331.0k
active stores with physical delivery
Top country
United States
121,892 verified stores
Top payment signal
PayPal
49,678 stores detected
Top carrier signal
USPS
20,823 stores detected
Top category
Clothing & Accessories
49,988 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

331.0k verified active stores out of 1.3m detected · 26.2% verification rate

E-commerce Platforms Distribution

Wix eCommerce stores with 82.6% of stores with physical delivery (273,103 stores) , followed by Custom (8.6%) and BigCommerce (7.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

273,103 stores

28,412 stores

24,954 stores

1,122 stores

1,119 stores

466 stores

337 stores

MeepShop 0.1%

284 stores

Circlesoft 0.1%

253 stores

1Shop 0.0%

125 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Google Cloud
Platform Stores with Physical Delivery Percentage
Wix eCommerce 273103 82.65%
Custom 28412 8.60%
BigCommerce 24954 7.55%
WooCommerce 1122 0.34%
Boutir 1119 0.34%
Shopify 466 0.14%
Magento 337 0.10%
MeepShop 284 0.09%
Circlesoft 253 0.08%
1Shop 125 0.04%
Show broader dataset (all e-commerce signals)

All Stores Distribution

Wix eCommerce holds 95.0% share of all Google Cloud e-commerce stores (1,199,387) , with Custom at 2.3% and BigCommerce at 2.2% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

1,199,387 stores

28,412 stores

27,872 stores

2,120 stores

1,188 stores

663 stores

437 stores

MeepShop 0.0%

505 stores

Circlesoft 0.0%

284 stores

1Shop 0.0%

166 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in Google Cloud
Platform Total Stores Percentage
Wix eCommerce 1199387 95.03%
Custom 28412 2.25%
BigCommerce 27872 2.21%
WooCommerce 2120 0.17%
Boutir 1188 0.09%
Shopify 663 0.05%
Magento 437 0.03%
MeepShop 505 0.04%
Circlesoft 284 0.02%
1Shop 166 0.01%

Categories Distribution

Clothing & Accessories stores with 17.1% of all stores (49,988 stores) , followed by Health & Beauty (15.7%) and Food & Beverages (11.3%) .

Base: 292,889 AI-verified stores with physical delivery and detected product categories (88.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 17.1%

49,988 stores

Health & Beauty 15.7%

46,049 stores

Food & Beverages 11.3%

33,062 stores

Arts & Entertainment 9.4%

27,456 stores

Sporting Goods & Outdoor Gear 8.8%

25,718 stores

Toys & Games 8.5%

24,771 stores

Jewelry & Watches 6.0%

17,439 stores

Gifts & Special Occasions 5.5%

16,045 stores

Home & Garden 4.9%

14,483 stores

Electronics & Technology 3.0%

8,815 stores

Visual Distribution

Distribution of top 10 Google Cloud store categories (June 2026)
Distribution of categories in Google Cloud e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 49988 17.07%
Health & Beauty 46049 15.72%
Food & Beverages 33062 11.29%
Arts & Entertainment 27456 9.37%
Sporting Goods & Outdoor Gear 25718 8.78%
Toys & Games 24771 8.46%
Jewelry & Watches 17439 5.95%
Gifts & Special Occasions 16045 5.48%
Home & Garden 14483 4.94%
Electronics & Technology 8815 3.01%

Payment Providers Distribution

PayPal stores with 25.1% among AI-verified physical stores (49,678 stores) , followed by Apple Pay (12.5%) and Klarna (11.3%) .

Base: 160,228 AI-verified physical stores with detectable payment providers (12.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.1%

49,678 stores

24,627 stores

Klarna 11.3%

22,407 stores

22,043 stores

17,184 stores

16,579 stores

14,278 stores

14,150 stores

Bolt 2.1%

4,060 stores

3,683 stores

Visual Distribution

Distribution of top 10 Google Cloud payment providers (June 2026)
Distribution of payment providers in Google Cloud e-commerce stores
Payment Provider Store Count Market Share
PayPal 49678 25.12%
Apple Pay 24627 12.45%
Klarna 22407 11.33%
Google Pay 22043 11.15%
AfterPay 17184 8.69%
American Express 16579 8.38%
MasterCard 14278 7.22%
Stripe Connect 14150 7.16%
Bolt 4060 2.05%
Boleto 3683 1.86%

Shipping Carriers Distribution

USPS stores with 23.3% among AI-verified physical stores (20,823 stores) , followed by UPS (19.5%) and FedEx (12.0%) .

Base: 98,381 AI-verified physical stores with detectable shipping carriers (7.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 23.3%

20,823 stores

UPS 19.5%

17,426 stores

FedEx 12.0%

10,690 stores

DHL 11.0%

9,833 stores

7,830 stores

3,231 stores

DPD 3.5%

3,124 stores

3,031 stores

3,026 stores

2,410 stores

Visual Distribution

Distribution of top 10 Google Cloud shipping carriers (June 2026)
Distribution of shipping carriers in Google Cloud e-commerce stores
Shipping Carrier Store Count Market Share
USPS 20823 23.31%
UPS 17426 19.50%
FedEx 10690 11.96%
DHL 9833 11.01%
Royal Mail 7830 8.76%
Correios 3231 3.62%
DPD 3124 3.50%
Colissimo 3031 3.39%
Australia Post 3026 3.39%
La Poste 2410 2.70%

Store Launch Timeline

Over the past 12 months, 64,199 new stores were launched in Google Cloud , with the highest activity in 2026-05 (8,676 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 13.5%

8,676 stores launched

2026-04 11.1%

7,115 stores launched

2026-03 9.0%

5,788 stores launched

2026-02 7.4%

4,775 stores launched

2026-01 7.7%

4,934 stores launched

2025-12 6.4%

4,134 stores launched

2025-11 7.9%

5,071 stores launched

2025-10 8.6%

5,545 stores launched

2025-09 8.3%

5,328 stores launched

2025-08 8.1%

5,207 stores launched

2025-07 8.3%

5,298 stores launched

2025-06 3.6%

2,328 stores launched

Monthly Trend

Monthly store launches in Google Cloud (June 2026)
Monthly store launches in Google Cloud over the past 12 months
Month Stores Launched Percentage
2026-05 8676 13.51%
2026-04 7115 11.08%
2026-03 5788 9.02%
2026-02 4775 7.44%
2026-01 4934 7.69%
2025-12 4134 6.44%
2025-11 5071 7.90%
2025-10 5545 8.64%
2025-09 5328 8.30%
2025-08 5207 8.11%
2025-07 5298 8.25%
2025-06 2328 3.63%

Active Stores by Launch Year

Currently, 328,505 active stores in Google Cloud are tracked in our database , with the most stores launched in 2026 (31,888 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 9.7%

31,888 active stores

2025 16.1%

53,025 active stores

2024 11.1%

36,380 active stores

2023 8.2%

26,937 active stores

2022 7.1%

23,239 active stores

2021 8.7%

28,667 active stores

2020 8.9%

29,073 active stores

2019 4.4%

14,559 active stores

2018 4.5%

14,670 active stores

2017 3.7%

12,084 active stores

2016 1.9%

6,375 active stores

2015 1.7%

5,550 active stores

2014 1.8%

5,761 active stores

2013 2.1%

6,924 active stores

2012 1.2%

3,929 active stores

Distribution by Launch Year

Active stores in Google Cloud by original launch year (June 2026)
Active stores in Google Cloud by launch year
Launch Year Active Stores Percentage
2026 31888 9.71%
2025 53025 16.14%
2024 36380 11.07%
2023 26937 8.20%
2022 23239 7.07%
2021 28667 8.73%
2020 29073 8.85%
2019 14559 4.43%
2018 14670 4.47%
2017 12084 3.68%
2016 6375 1.94%
2015 5550 1.69%
2014 5761 1.75%
2013 6924 2.11%
2012 3929 1.20%

Social Media Usage

Instagram stores with 33.3% among stores with at least one detectable social profile (233,682 stores) , followed by Facebook (29.1%) and YouTube (9.1%) .

Base: 998,962 stores with any detectable social profile (79.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.3%

233,682 stores

Facebook 29.1%

204,629 stores

YouTube 9.1%

63,864 stores

TikTok 8.4%

58,648 stores

Twitter 7.5%

52,465 stores

Pinterest 4.4%

30,572 stores

LinkedIn 3.9%

27,357 stores

X 2.4%

17,080 stores

WhatsApp 1.1%

7,840 stores

Twitch 0.9%

6,150 stores

Visual Distribution

Distribution of social media platforms in Google Cloud (June 2026)
Distribution of social media platforms in Google Cloud e-commerce stores
Social Platform Store Count Market Share
Instagram 233682 33.27%
Facebook 204629 29.14%
YouTube 63864 9.09%
TikTok 58648 8.35%
Twitter 52465 7.47%
Pinterest 30572 4.35%
LinkedIn 27357 3.90%
X 17080 2.43%
WhatsApp 7840 1.12%
Twitch 6150 0.88%

Geographic Distribution

United States stores with 45.9% (121,892 AI-verified stores) , followed by United Kingdom (10.4%) and France (5.0%) .

Base: 265,580 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

121,892 AI-verified stores

27,681 AI-verified stores

13,357 AI-verified stores

13,003 AI-verified stores

12,179 AI-verified stores

11,414 AI-verified stores

India 3.9%

10,228 AI-verified stores

8,258 AI-verified stores

7,031 AI-verified stores

Japan 2.0%

5,219 AI-verified stores

Visual Distribution

Geographic distribution of stores using Google Cloud (June 2026)
Geographic distribution of stores using Google Cloud
Country AI-Verified Store Count Market Share
United States 121892 45.90%
United Kingdom 27681 10.42%
France 13357 5.03%
Canada 13003 4.90%
Brazil 12179 4.59%
Australia 11414 4.30%
India 10228 3.85%
Germany 8258 3.11%
Turkey 7031 2.65%
Japan 5219 1.97%

Data Coverage

Field Rows count Coverage
Website 1.3m 100.00%
Emails 950.4k 75.12%
Phones 306.6k 24.23%
Ecommerce platform 1.3m 99.87%
Couriers 98.4k 7.78%
Payment Providers 160.2k 12.66%
Categories 337.7k 26.69%
Social Media 999.0k 78.96%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Google Cloud e-commerce landscape:

Analyze 331.0k verified e-commerce stores on Google Cloud - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Google Cloud e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Google Cloud e-commerce intelligence?

We track 331.0k verified Google Cloud e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy