Google Cloud Technology Adoption in E-commerce

Discover 313.3k verified e-commerce stores using Google Cloud. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.3m domains. 313.3k verified as active stores with physical delivery.

Verified stores
313.3k
active stores with physical delivery
Top country
United States
108,182 verified stores
Top payment signal
PayPal
48,148 stores detected
Top carrier signal
USPS
16,649 stores detected
Top category
Clothing & Accessories
49,177 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

313.3k verified active stores out of 1.3m detected · 24.6% verification rate

E-commerce Platforms Distribution

Wix eCommerce stores with 89.3% of stores with physical delivery (279,611 stores) , followed by Custom (9.3%) and WooCommerce (0.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

279,611 stores

29,185 stores

1,154 stores

1,147 stores

525 stores

352 stores

MeepShop 0.1%

292 stores

Circlesoft 0.1%

251 stores

1Shop 0.0%

140 stores

89 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in Google Cloud
Platform Stores with Physical Delivery Percentage
Wix eCommerce 279611 89.34%
Custom 29185 9.33%
WooCommerce 1154 0.37%
Boutir 1147 0.37%
Shopify 525 0.17%
Magento 352 0.11%
MeepShop 292 0.09%
Circlesoft 251 0.08%
1Shop 140 0.04%
BigCommerce 89 0.03%
Show broader dataset (all e-commerce signals)

All Stores Distribution

Wix eCommerce holds 97.2% share of all Google Cloud e-commerce stores (1,234,561) , with Custom at 2.3% and WooCommerce at 0.2% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

1,234,561 stores

29,185 stores

2,255 stores

1,212 stores

721 stores

459 stores

MeepShop 0.0%

512 stores

Circlesoft 0.0%

293 stores

1Shop 0.0%

185 stores

113 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in Google Cloud
Platform Total Stores Percentage
Wix eCommerce 1234561 97.16%
Custom 29185 2.30%
WooCommerce 2255 0.18%
Boutir 1212 0.10%
Shopify 721 0.06%
Magento 459 0.04%
MeepShop 512 0.04%
Circlesoft 293 0.02%
1Shop 185 0.01%
BigCommerce 113 0.01%

Categories Distribution

Clothing & Accessories stores with 17.9% of all stores (49,177 stores) , followed by Health & Beauty (16.0%) and Food & Beverages (11.8%) .

Base: 275,157 AI-verified stores with physical delivery and detected product categories (87.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 17.9%

49,177 stores

Health & Beauty 16.0%

44,063 stores

Food & Beverages 11.8%

32,452 stores

Arts & Entertainment 9.8%

26,959 stores

Toys & Games 8.4%

23,241 stores

Sporting Goods & Outdoor Gear 8.0%

21,931 stores

Jewelry & Watches 6.1%

16,883 stores

Gifts & Special Occasions 5.7%

15,712 stores

Home & Garden 4.8%

13,318 stores

Electronics & Technology 2.5%

6,973 stores

Visual Distribution

Distribution of top 10 Google Cloud store categories (May 2026)
Distribution of categories in Google Cloud e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 49177 17.87%
Health & Beauty 44063 16.01%
Food & Beverages 32452 11.79%
Arts & Entertainment 26959 9.80%
Toys & Games 23241 8.45%
Sporting Goods & Outdoor Gear 21931 7.97%
Jewelry & Watches 16883 6.14%
Gifts & Special Occasions 15712 5.71%
Home & Garden 13318 4.84%
Electronics & Technology 6973 2.53%

Payment Providers Distribution

PayPal stores with 25.3% among AI-verified physical stores (48,148 stores) , followed by Apple Pay (12.9%) and Klarna (11.8%) .

Base: 156,284 AI-verified physical stores with detectable payment providers (12.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.3%

48,148 stores

24,487 stores

Klarna 11.8%

22,502 stores

21,904 stores

17,406 stores

15,071 stores

13,399 stores

12,909 stores

VISA 1.8%

3,411 stores

3,256 stores

Visual Distribution

Distribution of top 10 Google Cloud payment providers (May 2026)
Distribution of payment providers in Google Cloud e-commerce stores
Payment Provider Store Count Market Share
PayPal 48148 25.35%
Apple Pay 24487 12.89%
Klarna 22502 11.85%
Google Pay 21904 11.53%
AfterPay 17406 9.16%
American Express 15071 7.93%
MasterCard 13399 7.05%
Stripe Connect 12909 6.80%
VISA 3411 1.80%
Boleto 3256 1.71%

Shipping Carriers Distribution

USPS stores with 22.1% among AI-verified physical stores (16,649 stores) , followed by UPS (16.7%) and DHL (12.1%) .

Base: 91,450 AI-verified physical stores with detectable shipping carriers (7.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 22.1%

16,649 stores

UPS 16.7%

12,546 stores

DHL 12.1%

9,133 stores

7,467 stores

FedEx 9.8%

7,412 stores

3,382 stores

3,178 stores

DPD 3.8%

2,837 stores

2,512 stores

2,488 stores

Visual Distribution

Distribution of top 10 Google Cloud shipping carriers (May 2026)
Distribution of shipping carriers in Google Cloud e-commerce stores
Shipping Carrier Store Count Market Share
USPS 16649 22.11%
UPS 12546 16.66%
DHL 9133 12.13%
Royal Mail 7467 9.92%
FedEx 7412 9.85%
Correios 3382 4.49%
Colissimo 3178 4.22%
DPD 2837 3.77%
La Poste 2512 3.34%
Australia Post 2488 3.30%

Store Launch Timeline

Over the past 12 months, 63,249 new stores were launched in Google Cloud , with the highest activity in 2026-04 (7,672 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 12.1%

7,672 stores launched

2026-03 9.8%

6,172 stores launched

2026-02 7.9%

5,006 stores launched

2026-01 8.2%

5,201 stores launched

2025-12 6.8%

4,329 stores launched

2025-11 8.4%

5,308 stores launched

2025-10 9.0%

5,698 stores launched

2025-09 8.7%

5,482 stores launched

2025-08 8.5%

5,348 stores launched

2025-07 8.7%

5,473 stores launched

2025-06 7.9%

5,014 stores launched

2025-05 4.0%

2,546 stores launched

Monthly Trend

Monthly store launches in Google Cloud (May 2026)
Monthly store launches in Google Cloud over the past 12 months
Month Stores Launched Percentage
2026-04 7672 12.13%
2026-03 6172 9.76%
2026-02 5006 7.91%
2026-01 5201 8.22%
2025-12 4329 6.84%
2025-11 5308 8.39%
2025-10 5698 9.01%
2025-09 5482 8.67%
2025-08 5348 8.46%
2025-07 5473 8.65%
2025-06 5014 7.93%
2025-05 2546 4.03%

Active Stores by Launch Year

Currently, 310,777 active stores in Google Cloud are tracked in our database , with the most stores launched in 2026 (25,093 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 8.1%

25,093 active stores

2025 18.1%

56,173 active stores

2024 12.0%

37,387 active stores

2023 8.8%

27,290 active stores

2022 7.6%

23,541 active stores

2021 9.2%

28,745 active stores

2020 9.3%

28,753 active stores

2019 4.6%

14,197 active stores

2018 4.5%

13,969 active stores

2017 3.6%

11,341 active stores

2016 1.8%

5,719 active stores

2015 1.5%

4,740 active stores

2014 1.6%

4,845 active stores

2013 1.9%

5,928 active stores

2012 1.0%

3,037 active stores

Distribution by Launch Year

Active stores in Google Cloud by original launch year (May 2026)
Active stores in Google Cloud by launch year
Launch Year Active Stores Percentage
2026 25093 8.07%
2025 56173 18.08%
2024 37387 12.03%
2023 27290 8.78%
2022 23541 7.57%
2021 28745 9.25%
2020 28753 9.25%
2019 14197 4.57%
2018 13969 4.49%
2017 11341 3.65%
2016 5719 1.84%
2015 4740 1.53%
2014 4845 1.56%
2013 5928 1.91%
2012 3037 0.98%

Social Media Usage

Instagram stores with 34.0% among stores with at least one detectable social profile (226,657 stores) , followed by Facebook (29.1%) and TikTok (8.9%) .

Base: 1,010,802 stores with any detectable social profile (79.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.0%

226,657 stores

Facebook 29.1%

194,505 stores

TikTok 8.9%

59,177 stores

YouTube 8.6%

57,267 stores

Twitter 7.0%

46,996 stores

Pinterest 4.1%

27,056 stores

LinkedIn 3.8%

25,286 stores

X 2.6%

17,060 stores

WhatsApp 1.1%

7,247 stores

Twitch 0.9%

6,256 stores

Visual Distribution

Distribution of social media platforms in Google Cloud (May 2026)
Distribution of social media platforms in Google Cloud e-commerce stores
Social Platform Store Count Market Share
Instagram 226657 33.96%
Facebook 194505 29.14%
TikTok 59177 8.87%
YouTube 57267 8.58%
Twitter 46996 7.04%
Pinterest 27056 4.05%
LinkedIn 25286 3.79%
X 17060 2.56%
WhatsApp 7247 1.09%
Twitch 6256 0.94%

Geographic Distribution

United States stores with 43.2% (108,182 AI-verified stores) , followed by United Kingdom (10.5%) and France (5.5%) .

Base: 250,427 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

108,182 AI-verified stores

26,381 AI-verified stores

13,663 AI-verified stores

12,662 AI-verified stores

12,286 AI-verified stores

India 4.3%

10,861 AI-verified stores

9,964 AI-verified stores

8,358 AI-verified stores

7,307 AI-verified stores

Japan 2.1%

5,282 AI-verified stores

Visual Distribution

Geographic distribution of stores using Google Cloud (May 2026)
Geographic distribution of stores using Google Cloud
Country AI-Verified Store Count Market Share
United States 108182 43.20%
United Kingdom 26381 10.53%
France 13663 5.46%
Canada 12662 5.06%
Brazil 12286 4.91%
India 10861 4.34%
Australia 9964 3.98%
Germany 8358 3.34%
Turkey 7307 2.92%
Japan 5282 2.11%

Data Coverage

Field Rows count Coverage
Website 1.3m 100.00%
Emails 966.2k 75.82%
Phones 313.3k 24.58%
Ecommerce platform 1.3m 99.87%
Couriers 91.5k 7.18%
Payment Providers 156.3k 12.26%
Categories 319.7k 25.09%
Social Media 1.0m 79.32%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Google Cloud e-commerce landscape:

Analyze 313.3k verified e-commerce stores on Google Cloud - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Google Cloud e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Google Cloud e-commerce intelligence?

We track 313.3k verified Google Cloud e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy