Google Cloud Technology Adoption in E-commerce
Discover 313.3k verified e-commerce stores using Google Cloud. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.3m domains. 313.3k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
313.3k verified active stores out of 1.3m detected · 24.6% verification rate
E-commerce Platforms Distribution
Wix eCommerce stores with 89.3% of stores with physical delivery (279,611 stores) , followed by Custom (9.3%) and WooCommerce (0.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
279,611 stores
29,185 stores
1,154 stores
1,147 stores
525 stores
352 stores
292 stores
251 stores
140 stores
89 stores
Visual Distribution
279,611 stores
29,185 stores
1,154 stores
1,147 stores
525 stores
352 stores
292 stores
251 stores
140 stores
89 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Wix eCommerce | 279611 | 89.34% |
| Custom | 29185 | 9.33% |
| WooCommerce | 1154 | 0.37% |
| Boutir | 1147 | 0.37% |
| Shopify | 525 | 0.17% |
| Magento | 352 | 0.11% |
| MeepShop | 292 | 0.09% |
| Circlesoft | 251 | 0.08% |
| 1Shop | 140 | 0.04% |
| BigCommerce | 89 | 0.03% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Wix eCommerce holds 97.2% share of all Google Cloud e-commerce stores (1,234,561) , with Custom at 2.3% and WooCommerce at 0.2% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,234,561 stores
29,185 stores
2,255 stores
1,212 stores
721 stores
459 stores
512 stores
293 stores
185 stores
113 stores
Visual Distribution
1,234,561 stores
29,185 stores
2,255 stores
1,212 stores
721 stores
459 stores
512 stores
293 stores
185 stores
113 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Wix eCommerce | 1234561 | 97.16% |
| Custom | 29185 | 2.30% |
| WooCommerce | 2255 | 0.18% |
| Boutir | 1212 | 0.10% |
| Shopify | 721 | 0.06% |
| Magento | 459 | 0.04% |
| MeepShop | 512 | 0.04% |
| Circlesoft | 293 | 0.02% |
| 1Shop | 185 | 0.01% |
| BigCommerce | 113 | 0.01% |
Categories Distribution
Clothing & Accessories stores with 17.9% of all stores (49,177 stores) , followed by Health & Beauty (16.0%) and Food & Beverages (11.8%) .
Base: 275,157 AI-verified stores with physical delivery and detected product categories (87.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
49,177 stores
44,063 stores
32,452 stores
26,959 stores
23,241 stores
21,931 stores
16,883 stores
15,712 stores
13,318 stores
6,973 stores
Visual Distribution
49,177 stores
44,063 stores
32,452 stores
26,959 stores
23,241 stores
21,931 stores
16,883 stores
15,712 stores
13,318 stores
6,973 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 49177 | 17.87% |
| Health & Beauty | 44063 | 16.01% |
| Food & Beverages | 32452 | 11.79% |
| Arts & Entertainment | 26959 | 9.80% |
| Toys & Games | 23241 | 8.45% |
| Sporting Goods & Outdoor Gear | 21931 | 7.97% |
| Jewelry & Watches | 16883 | 6.14% |
| Gifts & Special Occasions | 15712 | 5.71% |
| Home & Garden | 13318 | 4.84% |
| Electronics & Technology | 6973 | 2.53% |
Payment Providers Distribution
PayPal stores with 25.3% among AI-verified physical stores (48,148 stores) , followed by Apple Pay (12.9%) and Klarna (11.8%) .
Base: 156,284 AI-verified physical stores with detectable payment providers (12.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
48,148 stores
24,487 stores
22,502 stores
21,904 stores
17,406 stores
15,071 stores
13,399 stores
12,909 stores
3,411 stores
3,256 stores
Visual Distribution
48,148 stores
24,487 stores
22,502 stores
21,904 stores
17,406 stores
15,071 stores
13,399 stores
12,909 stores
3,411 stores
3,256 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 48148 | 25.35% |
| Apple Pay | 24487 | 12.89% |
| Klarna | 22502 | 11.85% |
| Google Pay | 21904 | 11.53% |
| AfterPay | 17406 | 9.16% |
| American Express | 15071 | 7.93% |
| MasterCard | 13399 | 7.05% |
| Stripe Connect | 12909 | 6.80% |
| VISA | 3411 | 1.80% |
| Boleto | 3256 | 1.71% |
Shipping Carriers Distribution
USPS stores with 22.1% among AI-verified physical stores (16,649 stores) , followed by UPS (16.7%) and DHL (12.1%) .
Base: 91,450 AI-verified physical stores with detectable shipping carriers (7.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
16,649 stores
12,546 stores
9,133 stores
7,467 stores
7,412 stores
3,382 stores
3,178 stores
2,837 stores
2,512 stores
2,488 stores
Visual Distribution
16,649 stores
12,546 stores
9,133 stores
7,467 stores
7,412 stores
3,382 stores
3,178 stores
2,837 stores
2,512 stores
2,488 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 16649 | 22.11% |
| UPS | 12546 | 16.66% |
| DHL | 9133 | 12.13% |
| Royal Mail | 7467 | 9.92% |
| FedEx | 7412 | 9.85% |
| Correios | 3382 | 4.49% |
| Colissimo | 3178 | 4.22% |
| DPD | 2837 | 3.77% |
| La Poste | 2512 | 3.34% |
| Australia Post | 2488 | 3.30% |
Store Launch Timeline
Over the past 12 months, 63,249 new stores were launched in Google Cloud , with the highest activity in 2026-04 (7,672 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7,672 stores launched
6,172 stores launched
5,006 stores launched
5,201 stores launched
4,329 stores launched
5,308 stores launched
5,698 stores launched
5,482 stores launched
5,348 stores launched
5,473 stores launched
5,014 stores launched
2,546 stores launched
Monthly Trend
12.1% of last 12 months
9.8% of last 12 months
7.9% of last 12 months
8.2% of last 12 months
6.8% of last 12 months
8.4% of last 12 months
9.0% of last 12 months
8.7% of last 12 months
8.5% of last 12 months
8.7% of last 12 months
7.9% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 7672 | 12.13% |
| 2026-03 | 6172 | 9.76% |
| 2026-02 | 5006 | 7.91% |
| 2026-01 | 5201 | 8.22% |
| 2025-12 | 4329 | 6.84% |
| 2025-11 | 5308 | 8.39% |
| 2025-10 | 5698 | 9.01% |
| 2025-09 | 5482 | 8.67% |
| 2025-08 | 5348 | 8.46% |
| 2025-07 | 5473 | 8.65% |
| 2025-06 | 5014 | 7.93% |
| 2025-05 | 2546 | 4.03% |
Active Stores by Launch Year
Currently, 310,777 active stores in Google Cloud are tracked in our database , with the most stores launched in 2026 (25,093 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
25,093 active stores
56,173 active stores
37,387 active stores
27,290 active stores
23,541 active stores
28,745 active stores
28,753 active stores
14,197 active stores
13,969 active stores
11,341 active stores
5,719 active stores
4,740 active stores
4,845 active stores
5,928 active stores
3,037 active stores
Distribution by Launch Year
8.1% of tracked active stores
18.1% of tracked active stores
12.0% of tracked active stores
8.8% of tracked active stores
7.6% of tracked active stores
9.2% of tracked active stores
9.3% of tracked active stores
4.6% of tracked active stores
4.5% of tracked active stores
3.6% of tracked active stores
1.8% of tracked active stores
1.5% of tracked active stores
1.6% of tracked active stores
1.9% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 25093 | 8.07% |
| 2025 | 56173 | 18.08% |
| 2024 | 37387 | 12.03% |
| 2023 | 27290 | 8.78% |
| 2022 | 23541 | 7.57% |
| 2021 | 28745 | 9.25% |
| 2020 | 28753 | 9.25% |
| 2019 | 14197 | 4.57% |
| 2018 | 13969 | 4.49% |
| 2017 | 11341 | 3.65% |
| 2016 | 5719 | 1.84% |
| 2015 | 4740 | 1.53% |
| 2014 | 4845 | 1.56% |
| 2013 | 5928 | 1.91% |
| 2012 | 3037 | 0.98% |
Geographic Distribution
United States stores with 43.2% (108,182 AI-verified stores) , followed by United Kingdom (10.5%) and France (5.5%) .
Base: 250,427 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
108,182 AI-verified stores
26,381 AI-verified stores
13,663 AI-verified stores
12,662 AI-verified stores
12,286 AI-verified stores
10,861 AI-verified stores
9,964 AI-verified stores
8,358 AI-verified stores
7,307 AI-verified stores
5,282 AI-verified stores
Visual Distribution
108,182 AI-verified stores
26,381 AI-verified stores
13,663 AI-verified stores
12,662 AI-verified stores
12,286 AI-verified stores
10,861 AI-verified stores
9,964 AI-verified stores
8,358 AI-verified stores
7,307 AI-verified stores
5,282 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 108182 | 43.20% |
| United Kingdom | 26381 | 10.53% |
| France | 13663 | 5.46% |
| Canada | 12662 | 5.06% |
| Brazil | 12286 | 4.91% |
| India | 10861 | 4.34% |
| Australia | 9964 | 3.98% |
| Germany | 8358 | 3.34% |
| Turkey | 7307 | 2.92% |
| Japan | 5282 | 2.11% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Custom
Custom - Toys & Games
Custom - Business & Industrial
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Health & Beauty
Custom - Health & Beauty
Wix eCommerce - Pets & Pet Supplies
Wix eCommerce - Jewelry & Watches
Wix eCommerce - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.3m | 100.00% |
| Emails | 966.2k | 75.82% |
| Phones | 313.3k | 24.58% |
| Ecommerce platform | 1.3m | 99.87% |
| Couriers | 91.5k | 7.18% |
| Payment Providers | 156.3k | 12.26% |
| Categories | 319.7k | 25.09% |
| Social Media | 1.0m | 79.32% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Cloud e-commerce landscape:
Analyze 313.3k verified e-commerce stores on Google Cloud - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Cloud e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Cloud e-commerce intelligence?
-
We track 313.3k verified Google Cloud e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.0% among stores with at least one detectable social profile (226,657 stores) , followed by Facebook (29.1%) and TikTok (8.9%) .
Base: 1,010,802 stores with any detectable social profile (79.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
226,657 stores
194,505 stores
59,177 stores
57,267 stores
46,996 stores
27,056 stores
25,286 stores
17,060 stores
7,247 stores
6,256 stores
Visual Distribution
226,657 stores
194,505 stores
59,177 stores
57,267 stores
46,996 stores
27,056 stores
25,286 stores
17,060 stores
7,247 stores
6,256 stores