Google Cloud Technology Adoption in E-commerce
Discover 460.6k e-commerce stores using Google Cloud. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Wix eCommerce leads with 85.6% of stores with physical delivery (393,920 stores) , followed by Custom (9.3%) and Fourthwall (3.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
393,920 stores
42,773 stores
16,602 stores
1,936 stores
1,085 stores
966 stores
911 stores
819 stores
491 stores
436 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Wix eCommerce | 393920 | 85.57% |
| Custom | 42773 | 9.29% |
| Fourthwall | 16602 | 3.61% |
| Mercado Shops | 1936 | 0.42% |
| Boutir | 1085 | 0.24% |
| WooCommerce | 966 | 0.21% |
| AppSell, Wix eCommerce | 911 | 0.20% |
| Wix eCommerce, AppSell | 819 | 0.18% |
| Shopify | 491 | 0.11% |
| Magento | 436 | 0.09% |
| OpenCart | 135 | 0.03% |
| BigCommerce | 104 | 0.02% |
| CloudCart | 58 | 0.01% |
| Salesnauts | 56 | 0.01% |
| PrestaShop | 40 | 0.01% |
All Stores Distribution
Wix eCommerce holds 94.9% share of all Google Cloud e-commerce stores (1,336,479) , with Custom at 3.0% and Fourthwall at 1.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,336,479 stores
42,773 stores
18,614 stores
2,135 stores
1,199 stores
1,933 stores
1,389 stores
1,314 stores
688 stores
537 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Wix eCommerce | 1336479 | 94.95% |
| Custom | 42773 | 3.04% |
| Fourthwall | 18614 | 1.32% |
| Mercado Shops | 2135 | 0.15% |
| Boutir | 1199 | 0.09% |
| WooCommerce | 1933 | 0.14% |
| AppSell, Wix eCommerce | 1389 | 0.10% |
| Wix eCommerce, AppSell | 1314 | 0.09% |
| Shopify | 688 | 0.05% |
| Magento | 537 | 0.04% |
| OpenCart | 186 | 0.01% |
| BigCommerce | 124 | 0.01% |
| CloudCart | 81 | 0.01% |
| Salesnauts | 60 | 0.00% |
| PrestaShop | 51 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 23.5% of all stores (72,810 stores) , followed by Health & Beauty (16.3%) and Food & Beverages (11.3%) .
Top 10 Categories
72,810 stores
50,532 stores
34,832 stores
25,824 stores
23,052 stores
18,422 stores
14,531 stores
13,128 stores
12,426 stores
10,497 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 72810 | 23.53% |
| Health & Beauty | 50532 | 16.33% |
| Food & Beverages | 34832 | 11.26% |
| Arts & Entertainment | 25824 | 8.35% |
| Jewelry & Watches | 23052 | 7.45% |
| Home & Garden | 18422 | 5.95% |
| Gifts & Special Occasions | 14531 | 4.70% |
| Furniture & Home Decor | 13128 | 4.24% |
| Electronics & Technology | 12426 | 4.02% |
| Vehicles & Parts | 10497 | 3.39% |
| Books & Media | 8323 | 2.69% |
| Pets & Pet Supplies | 7143 | 2.31% |
| Sporting Goods & Outdoor Gear | 7127 | 2.30% |
| Business & Industrial | 6010 | 1.94% |
| Toys & Games | 4735 | 1.53% |
Payment Providers Distribution
PayPal leads with 25.1% among AI-verified physical stores (47,049 stores) , followed by Apple Pay (11.7%) and Klarna (10.8%) .
Base: 161,141 AI-verified physical stores with detectable payment providers (11.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
47,049 stores
21,945 stores
20,290 stores
19,779 stores
17,298 stores
15,823 stores
15,198 stores
12,594 stores
3,616 stores
3,311 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 47049 | 25.11% |
| Apple Pay | 21945 | 11.71% |
| Klarna | 20290 | 10.83% |
| Google Pay | 19779 | 10.56% |
| American Express | 17298 | 9.23% |
| AfterPay | 15823 | 8.45% |
| MasterCard | 15198 | 8.11% |
| Stripe Connect | 12594 | 6.72% |
| VISA | 3616 | 1.93% |
| Mercado Pago | 3311 | 1.77% |
| Bolt | 2921 | 1.56% |
| Boleto | 2538 | 1.35% |
| JCB | 2206 | 1.18% |
| Paddle | 1684 | 0.90% |
| Razorpay | 1098 | 0.59% |
Shipping Carriers Distribution
USPS leads with 23.0% among AI-verified physical stores (17,142 stores) , followed by UPS (17.3%) and DHL (10.7%) .
Base: 92,224 AI-verified physical stores with detectable shipping carriers (6.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
17,142 stores
12,894 stores
7,962 stores
7,397 stores
7,275 stores
3,996 stores
2,728 stores
2,662 stores
2,599 stores
2,032 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 17142 | 23.04% |
| UPS | 12894 | 17.33% |
| DHL | 7962 | 10.70% |
| Royal Mail | 7397 | 9.94% |
| FedEx | 7275 | 9.78% |
| Correios | 3996 | 5.37% |
| DPD | 2728 | 3.67% |
| Colissimo | 2662 | 3.58% |
| Australia Post | 2599 | 3.49% |
| La Poste | 2032 | 2.73% |
| Canada Post | 1640 | 2.20% |
| Mondial Relay | 1577 | 2.12% |
| Estes | 1568 | 2.11% |
| GLS | 1469 | 1.97% |
| Hermes | 1459 | 1.96% |
Store Launch Timeline
Over the past 12 months, 80,811 new stores were launched in Google Cloud , with the highest activity in 2025-11 (6,737 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6,737 stores launched
6,545 stores launched
6,465 stores launched
6,755 stores launched
7,402 stores launched
6,967 stores launched
7,335 stores launched
7,333 stores launched
7,663 stores launched
6,914 stores launched
7,550 stores launched
3,145 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 6737 | 8.34% |
| 2025-10 | 6545 | 8.10% |
| 2025-09 | 6465 | 8.00% |
| 2025-08 | 6755 | 8.36% |
| 2025-07 | 7402 | 9.16% |
| 2025-06 | 6967 | 8.62% |
| 2025-05 | 7335 | 9.08% |
| 2025-04 | 7333 | 9.07% |
| 2025-03 | 7663 | 9.48% |
| 2025-02 | 6914 | 8.56% |
| 2025-01 | 7550 | 9.34% |
| 2024-12 | 3145 | 3.89% |
Active Stores by Launch Year
Currently, 457,678 active stores in Google Cloud are tracked in our database , with the most stores launched in 2025 (77,721 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
77,721 active stores
62,841 active stores
44,691 active stores
37,759 active stores
46,021 active stores
45,303 active stores
23,121 active stores
22,735 active stores
18,938 active stores
9,958 active stores
8,208 active stores
8,298 active stores
10,203 active stores
5,391 active stores
6,164 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 77721 | 16.98% |
| 2024 | 62841 | 13.73% |
| 2023 | 44691 | 9.76% |
| 2022 | 37759 | 8.25% |
| 2021 | 46021 | 10.06% |
| 2020 | 45303 | 9.90% |
| 2019 | 23121 | 5.05% |
| 2018 | 22735 | 4.97% |
| 2017 | 18938 | 4.14% |
| 2016 | 9958 | 2.18% |
| 2015 | 8208 | 1.79% |
| 2014 | 8298 | 1.81% |
| 2013 | 10203 | 2.23% |
| 2012 | 5391 | 1.18% |
| 2011 | 6164 | 1.35% |
| 2010 | 4418 | 0.97% |
| 2009 | 3901 | 0.85% |
| 2008 | 3292 | 0.72% |
| 2007 | 2952 | 0.64% |
| 2006 | 2155 | 0.47% |
| 2005 | 1908 | 0.42% |
| 2004 | 2558 | 0.56% |
| 2003 | 1889 | 0.41% |
| 2002 | 1662 | 0.36% |
| 2001 | 1946 | 0.43% |
| 2000 | 1380 | 0.30% |
| 1999 | 1095 | 0.24% |
| 1998 | 640 | 0.14% |
| 1997 | 318 | 0.07% |
| 1996 | 173 | 0.04% |
| 1995 | 39 | 0.01% |
Geographic Distribution
United States leads with 40.3% (132,868 AI-verified stores) , followed by United Kingdom (11.4%) and Canada (5.5%) .
Base: 329,929 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
132,868 AI-verified stores
37,650 AI-verified stores
18,129 AI-verified stores
16,756 AI-verified stores
15,351 AI-verified stores
14,763 AI-verified stores
14,154 AI-verified stores
12,561 AI-verified stores
9,846 AI-verified stores
8,559 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 132868 | 40.27% |
| United Kingdom | 37650 | 11.41% |
| Canada | 18129 | 5.49% |
| Brazil | 16756 | 5.08% |
| France | 15351 | 4.65% |
| Australia | 14763 | 4.47% |
| India | 14154 | 4.29% |
| Turkey | 12561 | 3.81% |
| Mexico | 9846 | 2.98% |
| Japan | 8559 | 2.59% |
| Germany | 7340 | 2.22% |
| Italy | 6389 | 1.94% |
| Spain | 6100 | 1.85% |
| Switzerland | 4861 | 1.47% |
| Israel | 4514 | 1.37% |
| Netherlands | 4498 | 1.36% |
| South Africa | 4450 | 1.35% |
| Hong Kong | 3882 | 1.18% |
| Belgium | 3745 | 1.14% |
| New Zealand | 3513 | 1.06% |
Featured Stores
Discover the strongest performers and newest entrants in Google Cloud's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Fourthwall — Clothing & Accessories
Custom — Clothing & Accessories
Wix eCommerce — Sporting Goods & Outdoor Gear
Wix eCommerce
Wix eCommerce — Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4m | 100.00% |
| Emails | 991.9k | 70.35% |
| Phones | 187.2k | 13.28% |
| Ecommerce platform | 1.4m | 99.89% |
| Couriers | 92.2k | 6.54% |
| Payment Providers | 161.1k | 11.43% |
| Categories | 638.2k | 45.27% |
| Social Media | 1.1m | 78.72% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
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Maximize Your ROI
Use our detailed Google Cloud E-commerce Database to:
Gain actionable insights into 460.6k physical stores in Google Cloud.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Google Cloud online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google Cloud E-commerce Database?
-
Our database covers over 460.6k Google Cloud physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.6% among stores with at least one detectable social profile (316,691 stores) , followed by Facebook (30.3%) and YouTube (8.5%) .
Base: 1,109,852 stores with any detectable social profile (78.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
316,691 stores
285,548 stores
80,492 stores
73,057 stores
71,393 stores
43,177 stores
34,418 stores
20,181 stores
11,939 stores
6,198 stores
Visual Distribution