Google AdSense Technology Adoption in E-commerce
Discover 64.6k verified e-commerce stores using Google AdSense. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 159.5k domains. 64.6k verified as active stores with physical delivery.
· · Next full refresh: April 2026
64.6k verified active stores out of 159.5k detected · 40.5% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 52.4% of stores with physical delivery (32,885 stores) , followed by Custom (26.8%) and Shopify (11.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
32,885 stores
16,798 stores
7,311 stores
1,975 stores
744 stores
691 stores
624 stores
474 stores
319 stores
240 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 32885 | 52.38% |
| Custom | 16798 | 26.76% |
| Shopify | 7311 | 11.64% |
| Wix eCommerce | 1975 | 3.15% |
| PrestaShop | 744 | 1.19% |
| Squarespace Commerce | 691 | 1.10% |
| GoDaddy Online Store | 624 | 0.99% |
| OpenCart | 474 | 0.75% |
| Magento | 319 | 0.51% |
| Loja Integrada | 240 | 0.38% |
| BigCommerce | 238 | 0.38% |
| 1C-Bitrix | 130 | 0.21% |
| Botble CMS | 127 | 0.20% |
| YouCan | 126 | 0.20% |
| Fourthwall | 102 | 0.16% |
All Stores Distribution
WooCommerce holds 66.0% share of all Google AdSense e-commerce stores (100,046) , with Custom at 11.1% and Shopify at 5.6% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
100,046 stores
16,798 stores
8,417 stores
12,231 stores
1,073 stores
6,339 stores
2,925 stores
637 stores
548 stores
253 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 100046 | 65.98% |
| Custom | 16798 | 11.08% |
| Shopify | 8417 | 5.55% |
| Wix eCommerce | 12231 | 8.07% |
| PrestaShop | 1073 | 0.71% |
| Squarespace Commerce | 6339 | 4.18% |
| GoDaddy Online Store | 2925 | 1.93% |
| OpenCart | 637 | 0.42% |
| Magento | 548 | 0.36% |
| Loja Integrada | 253 | 0.17% |
| BigCommerce | 346 | 0.23% |
| 1C-Bitrix | 1219 | 0.80% |
| Botble CMS | 568 | 0.37% |
| YouCan | 133 | 0.09% |
| Fourthwall | 109 | 0.07% |
Categories Distribution
Clothing & Accessories leads with 20.8% of all stores (10,692 stores) , followed by Health & Beauty (18.1%) and Electronics & Technology (13.6%) .
Base: 51,418 AI-verified stores with physical delivery and detected product categories (79.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
10,692 stores
9,285 stores
7,012 stores
4,464 stores
3,026 stores
2,307 stores
2,289 stores
2,126 stores
2,044 stores
1,768 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 10692 | 20.79% |
| Health & Beauty | 9285 | 18.06% |
| Electronics & Technology | 7012 | 13.64% |
| Food & Beverages | 4464 | 8.68% |
| Home & Garden | 3026 | 5.89% |
| Arts & Entertainment | 2307 | 4.49% |
| Jewelry & Watches | 2289 | 4.45% |
| Furniture & Home Decor | 2126 | 4.13% |
| Vehicles & Parts | 2044 | 3.98% |
| Sporting Goods & Outdoor Gear | 1768 | 3.44% |
| Gifts & Special Occasions | 1515 | 2.95% |
| Business & Industrial | 1398 | 2.72% |
| Tools & Hardware | 1246 | 2.42% |
| Pets & Pet Supplies | 1134 | 2.21% |
| Toys & Games | 1112 | 2.16% |
Payment Providers Distribution
PayPal leads with 28.4% among AI-verified physical stores (7,194 stores) , followed by MasterCard (13.9%) and Stripe Connect (12.4%) .
Base: 28,632 AI-verified physical stores with detectable payment providers (17.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
7,194 stores
3,514 stores
3,133 stores
2,901 stores
1,409 stores
1,317 stores
1,252 stores
1,162 stores
814 stores
676 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 7194 | 28.39% |
| MasterCard | 3514 | 13.87% |
| Stripe Connect | 3133 | 12.36% |
| American Express | 2901 | 11.45% |
| VISA | 1409 | 5.56% |
| Apple Pay | 1317 | 5.20% |
| Klarna | 1252 | 4.94% |
| Google Pay | 1162 | 4.59% |
| Bolt | 814 | 3.21% |
| JCB | 676 | 2.67% |
| BitCoin | 463 | 1.83% |
| Boleto | 450 | 1.78% |
| Mercado Pago | 416 | 1.64% |
| Amazon Pay | 319 | 1.26% |
| Paytm | 318 | 1.26% |
Shipping Carriers Distribution
UPS leads with 19.2% among AI-verified physical stores (2,963 stores) , followed by DHL (16.2%) and USPS (13.9%) .
Base: 19,044 AI-verified physical stores with detectable shipping carriers (11.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 2963 | 19.21% |
| DHL | 2503 | 16.23% |
| USPS | 2148 | 13.93% |
| FedEx | 1732 | 11.23% |
| DPD | 1044 | 6.77% |
| GLS | 729 | 4.73% |
| Estes | 680 | 4.41% |
| Hermes | 636 | 4.12% |
| Royal Mail | 630 | 4.09% |
| Correios | 610 | 3.96% |
| TNT | 494 | 3.20% |
| Speedy | 373 | 2.42% |
| Colissimo | 317 | 2.06% |
| Почта России | 286 | 1.85% |
| Correos | 277 | 1.80% |
Store Launch Timeline
Over the past 12 months, 8,024 new stores were launched in Google AdSense , with the highest activity in 2026-02 (660 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
660 stores launched
739 stores launched
662 stores launched
676 stores launched
666 stores launched
684 stores launched
687 stores launched
692 stores launched
695 stores launched
694 stores launched
620 stores launched
549 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 660 | 8.23% |
| 2026-01 | 739 | 9.21% |
| 2025-12 | 662 | 8.25% |
| 2025-11 | 676 | 8.42% |
| 2025-10 | 666 | 8.30% |
| 2025-09 | 684 | 8.52% |
| 2025-08 | 687 | 8.56% |
| 2025-07 | 692 | 8.62% |
| 2025-06 | 695 | 8.66% |
| 2025-05 | 694 | 8.65% |
| 2025-04 | 620 | 7.73% |
| 2025-03 | 549 | 6.84% |
Active Stores by Launch Year
Currently, 61,834 active stores in Google AdSense are tracked in our database , with the most stores launched in 2026 (1,401 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,401 active stores
7,631 active stores
4,926 active stores
4,592 active stores
4,105 active stores
5,346 active stores
5,941 active stores
3,956 active stores
4,027 active stores
3,281 active stores
2,087 active stores
1,625 active stores
1,804 active stores
2,276 active stores
1,350 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1401 | 2.27% |
| 2025 | 7631 | 12.34% |
| 2024 | 4926 | 7.97% |
| 2023 | 4592 | 7.43% |
| 2022 | 4105 | 6.64% |
| 2021 | 5346 | 8.65% |
| 2020 | 5941 | 9.61% |
| 2019 | 3956 | 6.40% |
| 2018 | 4027 | 6.51% |
| 2017 | 3281 | 5.31% |
| 2016 | 2087 | 3.38% |
| 2015 | 1625 | 2.63% |
| 2014 | 1804 | 2.92% |
| 2013 | 2276 | 3.68% |
| 2012 | 1350 | 2.18% |
| 2011 | 1229 | 1.99% |
| 2010 | 1066 | 1.72% |
| 2009 | 920 | 1.49% |
| 2008 | 722 | 1.17% |
| 2007 | 575 | 0.93% |
| 2006 | 448 | 0.72% |
| 2005 | 362 | 0.59% |
| 2004 | 481 | 0.78% |
| 2003 | 357 | 0.58% |
| 2002 | 300 | 0.49% |
| 2001 | 353 | 0.57% |
| 2000 | 275 | 0.44% |
| 1999 | 173 | 0.28% |
| 1998 | 111 | 0.18% |
| 1997 | 70 | 0.11% |
| 1996 | 36 | 0.06% |
| 1995 | 8 | 0.01% |
Geographic Distribution
United States leads with 29.9% (13,329 AI-verified stores) , followed by India (10.2%) and United Kingdom (6.4%) .
Base: 44,638 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
13,329 AI-verified stores
4,551 AI-verified stores
2,848 AI-verified stores
2,207 AI-verified stores
2,049 AI-verified stores
1,969 AI-verified stores
1,689 AI-verified stores
1,670 AI-verified stores
1,552 AI-verified stores
1,494 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 13329 | 29.86% |
| India | 4551 | 10.20% |
| United Kingdom | 2848 | 6.38% |
| Vietnam | 2207 | 4.94% |
| Brazil | 2049 | 4.59% |
| France | 1969 | 4.41% |
| Ukraine | 1689 | 3.78% |
| Germany | 1670 | 3.74% |
| Turkey | 1552 | 3.48% |
| Italy | 1494 | 3.35% |
| Spain | 1486 | 3.33% |
| Pakistan | 1342 | 3.01% |
| Japan | 1247 | 2.79% |
| Netherlands | 1247 | 2.79% |
| Canada | 1134 | 2.54% |
| Poland | 1097 | 2.46% |
| Russia | 1065 | 2.39% |
| Morocco | 1061 | 2.38% |
| Australia | 858 | 1.92% |
| South Africa | 743 | 1.66% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Constructor
Custom - Electronics & Technology
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Jewelry & Watches
YouCan - Clothing & Accessories
Fourthwall - Clothing & Accessories
WooCommerce - Food & Beverages
WooCommerce - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 159.5k | 100.00% |
| Emails | 85.9k | 53.82% |
| Phones | 33.6k | 21.05% |
| Ecommerce platform | 157.9k | 98.95% |
| Couriers | 19.0k | 11.94% |
| Payment Providers | 28.6k | 17.95% |
| Categories | 60.0k | 37.58% |
| Social Media | 114.2k | 71.56% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google AdSense e-commerce landscape:
Analyze 64.6k verified e-commerce stores on Google AdSense - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google AdSense e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google AdSense e-commerce intelligence?
-
We track 64.6k verified Google AdSense e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 28.1% among stores with at least one detectable social profile (36,940 stores) , followed by Instagram (23.8%) and YouTube (12.7%) .
Base: 114,167 stores with any detectable social profile (71.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
36,940 stores
31,344 stores
16,680 stores
13,043 stores
9,021 stores
7,407 stores
7,289 stores
4,848 stores
4,618 stores
350 stores
Visual Distribution