Google AdSense Technology Adoption in E-commerce
Discover 58.5k verified e-commerce stores using Google AdSense. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 146.4k domains. 58.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
58.5k verified active stores out of 146.4k detected · 40.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 50.2% of stores with physical delivery (29,362 stores) , followed by Custom (24.7%) and Shopify (10.0%) .
Base: 58,543 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
29,362 stores
14,483 stores
5,879 stores
1,755 stores
773 stores
724 stores
652 stores
394 stores
388 stores
277 stores
Visual Distribution
29,362 stores
14,483 stores
5,879 stores
1,755 stores
773 stores
724 stores
652 stores
394 stores
388 stores
277 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 29362 | 50.15% |
| Custom | 14483 | 24.74% |
| Shopify | 5879 | 10.04% |
| Wix eCommerce | 1755 | 3.00% |
| GoDaddy Online Store | 773 | 1.32% |
| Squarespace Commerce | 724 | 1.24% |
| PrestaShop | 652 | 1.11% |
| Cafe24 | 394 | 0.67% |
| OpenCart | 388 | 0.66% |
| S-Store | 277 | 0.47% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 60.4% share of detected Google AdSense e-commerce signals (88,408) , with Custom at 9.9% and Shopify at 4.8% (June 2026) .
Base: 146,419 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
88,408 websites
14,483 websites
6,962 websites
11,087 websites
2,498 websites
5,827 websites
958 websites
1,738 websites
516 websites
290 websites
Visual Distribution
88,408 websites
14,483 websites
6,962 websites
11,087 websites
2,498 websites
5,827 websites
958 websites
1,738 websites
516 websites
290 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 88408 | 60.38% |
| Custom | 14483 | 9.89% |
| Shopify | 6962 | 4.75% |
| Wix eCommerce | 11087 | 7.57% |
| GoDaddy Online Store | 2498 | 1.71% |
| Squarespace Commerce | 5827 | 3.98% |
| PrestaShop | 958 | 0.65% |
| Cafe24 | 1738 | 1.19% |
| OpenCart | 516 | 0.35% |
| S-Store | 290 | 0.20% |
Categories Distribution
Clothing & Accessories stores with 14.2% of all stores (8,337 stores) , followed by Health & Beauty (12.2%) and Electronics & Technology (8.1%) .
Base: 58,543 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
8,337 stores
7,142 stores
4,728 stores
4,607 stores
3,897 stores
3,853 stores
3,084 stores
2,744 stores
2,318 stores
2,246 stores
Visual Distribution
8,337 stores
7,142 stores
4,728 stores
4,607 stores
3,897 stores
3,853 stores
3,084 stores
2,744 stores
2,318 stores
2,246 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 8337 | 14.24% |
| Health & Beauty | 7142 | 12.20% |
| Electronics & Technology | 4728 | 8.08% |
| Food & Beverages | 4607 | 7.87% |
| Sporting Goods & Outdoor Gear | 3897 | 6.66% |
| Home & Garden | 3853 | 6.58% |
| Toys & Games | 3084 | 5.27% |
| Arts & Entertainment | 2744 | 4.69% |
| Tools & Hardware | 2318 | 3.96% |
| Business & Industrial | 2246 | 3.84% |
Payment Providers Distribution
PayPal accounts for 31.7% of displayed detection occurrences (5,962 occurrences) , followed by MasterCard (14.9%) and Stripe Connect (13.7%) .
Base: 18,801 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,962 occurrences
2,796 occurrences
2,584 occurrences
2,126 occurrences
1,149 occurrences
1,074 occurrences
1,007 occurrences
908 occurrences
645 occurrences
550 occurrences
Visual Distribution
5,962 occurrences
2,796 occurrences
2,584 occurrences
2,126 occurrences
1,149 occurrences
1,074 occurrences
1,007 occurrences
908 occurrences
645 occurrences
550 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 5962 | 31.71% |
| MasterCard | 2796 | 14.87% |
| Stripe Connect | 2584 | 13.74% |
| American Express | 2126 | 11.31% |
| VISA | 1149 | 6.11% |
| Apple Pay | 1074 | 5.71% |
| Google Pay | 1007 | 5.36% |
| Klarna | 908 | 4.83% |
| Bolt | 645 | 3.43% |
| JCB | 550 | 2.93% |
Shipping Carriers Distribution
UPS accounts for 22.7% of displayed detection occurrences (2,346 occurrences) , followed by DHL (18.5%) and USPS (14.0%) .
Base: 10,348 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
2,346 occurrences
1,916 occurrences
1,449 occurrences
1,204 occurrences
901 occurrences
599 occurrences
537 occurrences
514 occurrences
488 occurrences
394 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 2346 | 22.67% |
| DHL | 1916 | 18.52% |
| USPS | 1449 | 14.00% |
| FedEx | 1204 | 11.64% |
| DPD | 901 | 8.71% |
| GLS | 599 | 5.79% |
| Correios | 537 | 5.19% |
| Estes | 514 | 4.97% |
| Royal Mail | 488 | 4.72% |
| TNT | 394 | 3.81% |
Store Launch Timeline
Over the past 12 months, 6,266 new stores were launched in Google AdSense , with the highest activity in 2026-05 (457 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
457 stores launched
510 stores launched
567 stores launched
388 stores launched
484 stores launched
551 stores launched
699 stores launched
497 stores launched
611 stores launched
602 stores launched
631 stores launched
269 stores launched
Monthly Trend
7.3% of last 12 months
8.1% of last 12 months
9.0% of last 12 months
6.2% of last 12 months
7.7% of last 12 months
8.8% of last 12 months
11.2% of last 12 months
7.9% of last 12 months
9.8% of last 12 months
9.6% of last 12 months
10.1% of last 12 months
4.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 457 | 7.29% |
| 2026-04 | 510 | 8.14% |
| 2026-03 | 567 | 9.05% |
| 2026-02 | 388 | 6.19% |
| 2026-01 | 484 | 7.72% |
| 2025-12 | 551 | 8.79% |
| 2025-11 | 699 | 11.16% |
| 2025-10 | 497 | 7.93% |
| 2025-09 | 611 | 9.75% |
| 2025-08 | 602 | 9.61% |
| 2025-07 | 631 | 10.07% |
| 2025-06 | 269 | 4.29% |
Active Stores by Launch Year
Currently, 56,218 active stores in Google AdSense are tracked in our database , with the most stores launched in 2026 (2,440 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,440 active stores
6,708 active stores
4,718 active stores
4,018 active stores
3,705 active stores
4,798 active stores
5,212 active stores
3,520 active stores
3,457 active stores
2,932 active stores
1,913 active stores
1,440 active stores
1,568 active stores
1,971 active stores
1,149 active stores
Distribution by Launch Year
4.3% of tracked active stores
11.9% of tracked active stores
8.4% of tracked active stores
7.1% of tracked active stores
6.6% of tracked active stores
8.5% of tracked active stores
9.3% of tracked active stores
6.3% of tracked active stores
6.1% of tracked active stores
5.2% of tracked active stores
3.4% of tracked active stores
2.6% of tracked active stores
2.8% of tracked active stores
3.5% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2440 | 4.34% |
| 2025 | 6708 | 11.93% |
| 2024 | 4718 | 8.39% |
| 2023 | 4018 | 7.15% |
| 2022 | 3705 | 6.59% |
| 2021 | 4798 | 8.53% |
| 2020 | 5212 | 9.27% |
| 2019 | 3520 | 6.26% |
| 2018 | 3457 | 6.15% |
| 2017 | 2932 | 5.22% |
| 2016 | 1913 | 3.40% |
| 2015 | 1440 | 2.56% |
| 2014 | 1568 | 2.79% |
| 2013 | 1971 | 3.51% |
| 2012 | 1149 | 2.04% |
Geographic Distribution
United States stores with 17.8% (10,442 active verified stores) , followed by India (6.9%) and Vietnam (4.2%) .
Base: 58,543 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
10,442 active verified stores
4,030 active verified stores
2,459 active verified stores
2,327 active verified stores
1,718 active verified stores
1,683 active verified stores
1,680 active verified stores
1,658 active verified stores
1,496 active verified stores
1,304 active verified stores
Visual Distribution
10,442 active verified stores
4,030 active verified stores
2,459 active verified stores
2,327 active verified stores
1,718 active verified stores
1,683 active verified stores
1,680 active verified stores
1,658 active verified stores
1,496 active verified stores
1,304 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 10442 | 17.84% |
| India | 4030 | 6.88% |
| Vietnam | 2459 | 4.20% |
| United Kingdom | 2327 | 3.97% |
| Brazil | 1718 | 2.93% |
| France | 1683 | 2.87% |
| Ukraine | 1680 | 2.87% |
| Turkey | 1658 | 2.83% |
| Spain | 1496 | 2.56% |
| Germany | 1304 | 2.23% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
PChome
Custom
Salesforce Commerce Cloud
Custom
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
Custom - Toys & Games
WooCommerce - Vehicles & Parts
Imweb
WooCommerce - Books & Media
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 146.4k | 100.00% |
| Emails | 77.2k | 52.72% |
| Phones | 52.5k | 35.83% |
| Ecommerce platform | 141.5k | 96.66% |
| Couriers | 19.6k | 13.38% |
| Payment Providers | 28k | 19.11% |
| Categories | 57.1k | 39.03% |
| Social Media | 103.5k | 70.66% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google AdSense e-commerce landscape:
Analyze 58.5k verified e-commerce stores on Google AdSense - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google AdSense e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google AdSense e-commerce intelligence?
-
We track 58.5k verified Google AdSense e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.3% of displayed detection occurrences (33,486 occurrences) , followed by Instagram (23.9%) and YouTube (12.9%) .
Base: 118,391 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
33,486 occurrences
28,281 occurrences
15,259 occurrences
11,131 occurrences
7,510 occurrences
6,894 occurrences
6,760 occurrences
4,424 occurrences
4,341 occurrences
305 occurrences
Visual Distribution
33,486 occurrences
28,281 occurrences
15,259 occurrences
11,131 occurrences
7,510 occurrences
6,894 occurrences
6,760 occurrences
4,424 occurrences
4,341 occurrences
305 occurrences