Google AdSense Technology Adoption in E-commerce
Discover 163.2k e-commerce stores using Google AdSense. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Custom leads with 61.4% of stores with physical delivery (98,970 stores) , followed by WooCommerce (27.7%) and Shopify (5.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
98,970 stores
44,615 stores
8,209 stores
3,430 stores
1,919 stores
1,109 stores
849 stores
510 stores
319 stores
283 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 98970 | 61.43% |
| WooCommerce | 44615 | 27.69% |
| Shopify | 8209 | 5.10% |
| Wix eCommerce | 3430 | 2.13% |
| GoDaddy Online Store | 1919 | 1.19% |
| Squarespace Commerce | 1109 | 0.69% |
| PrestaShop | 849 | 0.53% |
| OpenCart | 510 | 0.32% |
| Magento | 319 | 0.20% |
| Loja Integrada | 283 | 0.18% |
| BigCommerce | 255 | 0.16% |
| 1C-Bitrix | 215 | 0.13% |
| EasyDigitalDownloads | 166 | 0.10% |
| Botble CMS | 145 | 0.09% |
| Imweb | 110 | 0.07% |
All Stores Distribution
Custom holds 41.2% share of all Google AdSense e-commerce stores (98,970) , with WooCommerce at 43.0% and Shopify at 4.1% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
98,970 stores
103,258 stores
9,731 stores
13,502 stores
2,737 stores
4,768 stores
1,292 stores
703 stores
560 stores
292 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 98970 | 41.23% |
| WooCommerce | 103258 | 43.01% |
| Shopify | 9731 | 4.05% |
| Wix eCommerce | 13502 | 5.62% |
| GoDaddy Online Store | 2737 | 1.14% |
| Squarespace Commerce | 4768 | 1.99% |
| PrestaShop | 1292 | 0.54% |
| OpenCart | 703 | 0.29% |
| Magento | 560 | 0.23% |
| Loja Integrada | 292 | 0.12% |
| BigCommerce | 360 | 0.15% |
| 1C-Bitrix | 1366 | 0.57% |
| EasyDigitalDownloads | 1618 | 0.67% |
| Botble CMS | 566 | 0.24% |
| Imweb | 343 | 0.14% |
Categories Distribution
Health & Beauty leads with 18.4% of all stores (22,356 stores) , followed by Electronics & Technology (13.5%) and Clothing & Accessories (12.1%) .
Top 10 Categories
22,356 stores
16,388 stores
14,660 stores
13,344 stores
8,416 stores
7,420 stores
6,391 stores
5,188 stores
4,595 stores
4,584 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 22356 | 18.44% |
| Electronics & Technology | 16388 | 13.51% |
| Clothing & Accessories | 14660 | 12.09% |
| Food & Beverages | 13344 | 11.00% |
| Vehicles & Parts | 8416 | 6.94% |
| Home & Garden | 7420 | 6.12% |
| Arts & Entertainment | 6391 | 5.27% |
| Sporting Goods & Outdoor Gear | 5188 | 4.28% |
| Furniture & Home Decor | 4595 | 3.79% |
| Books & Media | 4584 | 3.78% |
| Pets & Pet Supplies | 4070 | 3.36% |
| Business & Industrial | 3705 | 3.06% |
| Jewelry & Watches | 3582 | 2.95% |
| Gifts & Special Occasions | 3371 | 2.78% |
| Toys & Games | 3199 | 2.64% |
Payment Providers Distribution
PayPal leads with 28.0% among AI-verified physical stores (9,319 stores) , followed by Stripe Connect (12.7%) and MasterCard (12.1%) .
Base: 39,530 AI-verified physical stores with detectable payment providers (15.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,319 stores
4,233 stores
4,030 stores
3,537 stores
2,192 stores
1,743 stores
1,493 stores
1,266 stores
1,158 stores
1,122 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 9319 | 27.98% |
| Stripe Connect | 4233 | 12.71% |
| MasterCard | 4030 | 12.10% |
| American Express | 3537 | 10.62% |
| Bolt | 2192 | 6.58% |
| VISA | 1743 | 5.23% |
| Apple Pay | 1493 | 4.48% |
| Google Pay | 1266 | 3.80% |
| Klarna | 1158 | 3.48% |
| JCB | 1122 | 3.37% |
| BitCoin | 995 | 2.99% |
| Paddle | 947 | 2.84% |
| Mercado Pago | 517 | 1.55% |
| Paytm | 390 | 1.17% |
| Boleto | 369 | 1.11% |
Shipping Carriers Distribution
UPS leads with 19.9% among AI-verified physical stores (4,202 stores) , followed by DHL (13.4%) and USPS (12.5%) .
Base: 28,560 AI-verified physical stores with detectable shipping carriers (11.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 4202 | 19.94% |
| DHL | 2824 | 13.40% |
| USPS | 2638 | 12.52% |
| FedEx | 2232 | 10.59% |
| Estes | 1239 | 5.88% |
| DPD | 1208 | 5.73% |
| GLS | 1111 | 5.27% |
| Hermes | 1015 | 4.82% |
| TNT | 972 | 4.61% |
| Royal Mail | 785 | 3.73% |
| Speedy | 717 | 3.40% |
| Correios | 650 | 3.08% |
| Correos | 638 | 3.03% |
| Почта России | 420 | 1.99% |
| TCS | 420 | 1.99% |
Store Launch Timeline
Over the past 12 months, 17,603 new stores were launched in Google AdSense , with the highest activity in 2025-12 (1,461 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,461 stores launched
1,351 stores launched
1,317 stores launched
1,346 stores launched
1,561 stores launched
1,890 stores launched
1,467 stores launched
1,666 stores launched
1,649 stores launched
1,506 stores launched
1,475 stores launched
914 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 1461 | 8.30% |
| 2025-11 | 1351 | 7.67% |
| 2025-10 | 1317 | 7.48% |
| 2025-09 | 1346 | 7.65% |
| 2025-08 | 1561 | 8.87% |
| 2025-07 | 1890 | 10.74% |
| 2025-06 | 1467 | 8.33% |
| 2025-05 | 1666 | 9.46% |
| 2025-04 | 1649 | 9.37% |
| 2025-03 | 1506 | 8.56% |
| 2025-02 | 1475 | 8.38% |
| 2025-01 | 914 | 5.19% |
Active Stores by Launch Year
Currently, 145,742 active stores in Google AdSense are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
18,117 active stores
11,099 active stores
10,492 active stores
8,660 active stores
11,194 active stores
12,747 active stores
9,507 active stores
10,332 active stores
8,505 active stores
5,277 active stores
4,475 active stores
4,467 active stores
6,506 active stores
3,880 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3 | 0.00% |
| 2025 | 18117 | 12.43% |
| 2024 | 11099 | 7.62% |
| 2023 | 10492 | 7.20% |
| 2022 | 8660 | 5.94% |
| 2021 | 11194 | 7.68% |
| 2020 | 12747 | 8.75% |
| 2019 | 9507 | 6.52% |
| 2018 | 10332 | 7.09% |
| 2017 | 8505 | 5.84% |
| 2016 | 5277 | 3.62% |
| 2015 | 4475 | 3.07% |
| 2014 | 4467 | 3.07% |
| 2013 | 6506 | 4.46% |
| 2012 | 3880 | 2.66% |
| 2011 | 3828 | 2.63% |
| 2010 | 2988 | 2.05% |
| 2009 | 2641 | 1.81% |
| 2008 | 2048 | 1.41% |
| 2007 | 1795 | 1.23% |
| 2006 | 1289 | 0.88% |
| 2005 | 1024 | 0.70% |
| 2004 | 1161 | 0.80% |
| 2003 | 808 | 0.55% |
| 2002 | 665 | 0.46% |
| 2001 | 734 | 0.50% |
| 2000 | 613 | 0.42% |
| 1999 | 391 | 0.27% |
| 1998 | 247 | 0.17% |
| 1997 | 148 | 0.10% |
| 1996 | 75 | 0.05% |
| 1995 | 26 | 0.02% |
Geographic Distribution
United States leads with 28.6% (29,725 AI-verified stores) , followed by Japan (9.7%) and India (8.3%) .
Base: 103,870 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
29,725 AI-verified stores
10,027 AI-verified stores
8,641 AI-verified stores
6,580 AI-verified stores
5,062 AI-verified stores
4,400 AI-verified stores
4,358 AI-verified stores
3,846 AI-verified stores
3,736 AI-verified stores
3,695 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 29725 | 28.62% |
| Japan | 10027 | 9.65% |
| India | 8641 | 8.32% |
| United Kingdom | 6580 | 6.33% |
| Spain | 5062 | 4.87% |
| Turkey | 4400 | 4.24% |
| Brazil | 4358 | 4.20% |
| Russia | 3846 | 3.70% |
| Indonesia | 3736 | 3.60% |
| Vietnam | 3695 | 3.56% |
| France | 3282 | 3.16% |
| Italy | 2734 | 2.63% |
| China | 2582 | 2.49% |
| Ukraine | 2502 | 2.41% |
| Poland | 2386 | 2.30% |
| Bangladesh | 2176 | 2.09% |
| Netherlands | 2132 | 2.05% |
| Canada | 2080 | 2.00% |
| South Korea | 2010 | 1.94% |
| Germany | 1916 | 1.84% |
Featured Stores
Discover the strongest performers and newest entrants in Google AdSense's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce
Custom - Books & Media
Custom - Electronics & Technology
Squarespace Commerce
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 250.9k | 100.00% |
| Emails | 116.6k | 46.47% |
| Phones | 45.0k | 17.92% |
| Ecommerce platform | 244.6k | 97.50% |
| Couriers | 28.6k | 11.38% |
| Payment Providers | 39.5k | 15.76% |
| Categories | 171.7k | 68.45% |
| Social Media | 156.7k | 62.47% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Google AdSense E-commerce Database to:
Gain actionable insights into 163.2k physical stores in Google AdSense.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Google AdSense online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google AdSense E-commerce Database?
-
Our database covers over 163.2k Google AdSense physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 28.2% among stores with at least one detectable social profile (74,682 stores) , followed by Instagram (21.1%) and YouTube (14.1%) .
Base: 156,731 stores with any detectable social profile (62.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
74,682 stores
55,867 stores
37,511 stores
35,075 stores
17,368 stores
14,437 stores
11,163 stores
10,087 stores
8,012 stores
1,029 stores
Visual Distribution