Google AdSense Technology Adoption in E-commerce
Discover 166.0k e-commerce stores using Google AdSense. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 61.9% of stores with physical delivery (101,433 stores) , followed by WooCommerce (27.4%) and Shopify (4.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
101,433 stores
44,936 stores
8,051 stores
3,483 stores
1,964 stores
1,121 stores
849 stores
512 stores
329 stores
289 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 101433 | 61.89% |
| WooCommerce | 44936 | 27.42% |
| Shopify | 8051 | 4.91% |
| Wix eCommerce | 3483 | 2.13% |
| GoDaddy Online Store | 1964 | 1.20% |
| Squarespace Commerce | 1121 | 0.68% |
| PrestaShop | 849 | 0.52% |
| OpenCart | 512 | 0.31% |
| Magento | 329 | 0.20% |
| Loja Integrada | 289 | 0.18% |
| BigCommerce | 257 | 0.16% |
| 1C-Bitrix | 239 | 0.15% |
| EasyDigitalDownloads | 170 | 0.10% |
| Botble CMS | 151 | 0.09% |
| YouCan | 113 | 0.07% |
All Stores Distribution
Custom holds 41.6% share of all Google AdSense e-commerce stores (101,433) , with WooCommerce at 43.0% and Shopify at 3.9% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
101,433 stores
104,894 stores
9,589 stores
13,650 stores
2,820 stores
4,566 stores
1,290 stores
708 stores
577 stores
299 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 101433 | 41.57% |
| WooCommerce | 104894 | 42.98% |
| Shopify | 9589 | 3.93% |
| Wix eCommerce | 13650 | 5.59% |
| GoDaddy Online Store | 2820 | 1.16% |
| Squarespace Commerce | 4566 | 1.87% |
| PrestaShop | 1290 | 0.53% |
| OpenCart | 708 | 0.29% |
| Magento | 577 | 0.24% |
| Loja Integrada | 299 | 0.12% |
| BigCommerce | 362 | 0.15% |
| 1C-Bitrix | 1393 | 0.57% |
| EasyDigitalDownloads | 1695 | 0.69% |
| Botble CMS | 604 | 0.25% |
| YouCan | 147 | 0.06% |
Categories Distribution
Health & Beauty leads with 18.4% of all stores (22,706 stores) , followed by Electronics & Technology (13.5%) and Clothing & Accessories (12.0%) .
Top 10 Categories
22,706 stores
16,715 stores
14,799 stores
13,619 stores
8,510 stores
7,509 stores
6,469 stores
5,231 stores
4,707 stores
4,621 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 22706 | 18.41% |
| Electronics & Technology | 16715 | 13.55% |
| Clothing & Accessories | 14799 | 12.00% |
| Food & Beverages | 13619 | 11.04% |
| Vehicles & Parts | 8510 | 6.90% |
| Home & Garden | 7509 | 6.09% |
| Arts & Entertainment | 6469 | 5.24% |
| Sporting Goods & Outdoor Gear | 5231 | 4.24% |
| Furniture & Home Decor | 4707 | 3.82% |
| Books & Media | 4621 | 3.75% |
| Pets & Pet Supplies | 4178 | 3.39% |
| Business & Industrial | 3743 | 3.03% |
| Jewelry & Watches | 3625 | 2.94% |
| Gifts & Special Occasions | 3511 | 2.85% |
| Toys & Games | 3422 | 2.77% |
Payment Providers Distribution
PayPal leads with 27.8% among AI-verified physical stores (9,485 stores) , followed by Stripe Connect (12.5%) and MasterCard (12.3%) .
Base: 40,056 AI-verified physical stores with detectable payment providers (15.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,485 stores
4,250 stores
4,203 stores
3,717 stores
2,208 stores
1,727 stores
1,515 stores
1,282 stores
1,183 stores
1,176 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 9485 | 27.84% |
| Stripe Connect | 4250 | 12.47% |
| MasterCard | 4203 | 12.34% |
| American Express | 3717 | 10.91% |
| Bolt | 2208 | 6.48% |
| VISA | 1727 | 5.07% |
| Apple Pay | 1515 | 4.45% |
| Google Pay | 1282 | 3.76% |
| Klarna | 1183 | 3.47% |
| JCB | 1176 | 3.45% |
| BitCoin | 1053 | 3.09% |
| Paddle | 975 | 2.86% |
| Mercado Pago | 523 | 1.53% |
| Paytm | 399 | 1.17% |
| Boleto | 376 | 1.10% |
Shipping Carriers Distribution
UPS leads with 20.0% among AI-verified physical stores (4,295 stores) , followed by DHL (13.4%) and USPS (12.5%) .
Base: 28,771 AI-verified physical stores with detectable shipping carriers (11.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 4295 | 19.95% |
| DHL | 2877 | 13.37% |
| USPS | 2682 | 12.46% |
| FedEx | 2276 | 10.57% |
| Estes | 1282 | 5.96% |
| DPD | 1235 | 5.74% |
| GLS | 1126 | 5.23% |
| Hermes | 1036 | 4.81% |
| TNT | 993 | 4.61% |
| Royal Mail | 806 | 3.74% |
| Speedy | 735 | 3.41% |
| Correios | 683 | 3.17% |
| Correos | 644 | 2.99% |
| Почта России | 434 | 2.02% |
| TCS | 420 | 1.95% |
Store Launch Timeline
Over the past 12 months, 18,217 new stores were launched in Google AdSense , with the highest activity in 2025-11 (1,463 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,463 stores launched
1,298 stores launched
1,323 stores launched
1,595 stores launched
1,972 stores launched
1,501 stores launched
1,669 stores launched
1,705 stores launched
1,567 stores launched
1,517 stores launched
1,623 stores launched
984 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1463 | 8.03% |
| 2025-10 | 1298 | 7.13% |
| 2025-09 | 1323 | 7.26% |
| 2025-08 | 1595 | 8.76% |
| 2025-07 | 1972 | 10.83% |
| 2025-06 | 1501 | 8.24% |
| 2025-05 | 1669 | 9.16% |
| 2025-04 | 1705 | 9.36% |
| 2025-03 | 1567 | 8.60% |
| 2025-02 | 1517 | 8.33% |
| 2025-01 | 1623 | 8.91% |
| 2024-12 | 984 | 5.40% |
Active Stores by Launch Year
Currently, 147,705 active stores in Google AdSense are tracked in our database , with the most stores launched in 2025 (17,238 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17,238 active stores
12,006 active stores
10,935 active stores
8,926 active stores
11,442 active stores
13,021 active stores
9,681 active stores
10,559 active stores
8,631 active stores
5,327 active stores
4,515 active stores
4,529 active stores
6,519 active stores
3,953 active stores
3,796 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 17238 | 11.67% |
| 2024 | 12006 | 8.13% |
| 2023 | 10935 | 7.40% |
| 2022 | 8926 | 6.04% |
| 2021 | 11442 | 7.75% |
| 2020 | 13021 | 8.82% |
| 2019 | 9681 | 6.55% |
| 2018 | 10559 | 7.15% |
| 2017 | 8631 | 5.84% |
| 2016 | 5327 | 3.61% |
| 2015 | 4515 | 3.06% |
| 2014 | 4529 | 3.07% |
| 2013 | 6519 | 4.41% |
| 2012 | 3953 | 2.68% |
| 2011 | 3796 | 2.57% |
| 2010 | 3001 | 2.03% |
| 2009 | 2631 | 1.78% |
| 2008 | 2043 | 1.38% |
| 2007 | 1776 | 1.20% |
| 2006 | 1297 | 0.88% |
| 2005 | 1027 | 0.70% |
| 2004 | 1169 | 0.79% |
| 2003 | 797 | 0.54% |
| 2002 | 672 | 0.45% |
| 2001 | 740 | 0.50% |
| 2000 | 599 | 0.41% |
| 1999 | 390 | 0.26% |
| 1998 | 232 | 0.16% |
| 1997 | 147 | 0.10% |
| 1996 | 78 | 0.05% |
| 1995 | 28 | 0.02% |
Geographic Distribution
United States leads with 28.5% (30,190 AI-verified stores) , followed by Japan (10.1%) and India (8.3%) .
Base: 105,804 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
30,190 AI-verified stores
10,635 AI-verified stores
8,736 AI-verified stores
6,687 AI-verified stores
5,086 AI-verified stores
4,406 AI-verified stores
4,336 AI-verified stores
3,966 AI-verified stores
3,916 AI-verified stores
3,752 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 30190 | 28.53% |
| Japan | 10635 | 10.05% |
| India | 8736 | 8.26% |
| United Kingdom | 6687 | 6.32% |
| Spain | 5086 | 4.81% |
| Turkey | 4406 | 4.16% |
| Brazil | 4336 | 4.10% |
| Indonesia | 3966 | 3.75% |
| Russia | 3916 | 3.70% |
| Vietnam | 3752 | 3.55% |
| France | 3253 | 3.07% |
| Italy | 2754 | 2.60% |
| China | 2646 | 2.50% |
| Ukraine | 2462 | 2.33% |
| Poland | 2394 | 2.26% |
| Bangladesh | 2245 | 2.12% |
| Netherlands | 2209 | 2.09% |
| South Korea | 2111 | 2.00% |
| Canada | 2092 | 1.98% |
| Germany | 1928 | 1.82% |
Featured Stores
Discover the strongest performers and newest entrants in Google AdSense's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Clothing & Accessories
Custom — Food & Beverages
Shopify — Toys & Games
Custom — Clothing & Accessories
Custom — Jewelry & Watches
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 255.2k | 100.00% |
| Emails | 118.4k | 46.41% |
| Phones | 45.5k | 17.85% |
| Ecommerce platform | 248.9k | 97.54% |
| Couriers | 28.8k | 11.28% |
| Payment Providers | 40.1k | 15.70% |
| Categories | 174.2k | 68.27% |
| Social Media | 158.1k | 61.95% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Google AdSense E-commerce Database to:
Gain actionable insights into 166.0k physical stores in Google AdSense.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Google AdSense online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google AdSense E-commerce Database?
-
Our database covers over 166.0k Google AdSense physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 28.3% among stores with at least one detectable social profile (75,292 stores) , followed by Instagram (21.0%) and YouTube (14.1%) .
Base: 158,068 stores with any detectable social profile (61.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
75,292 stores
56,047 stores
37,664 stores
35,488 stores
17,414 stores
14,549 stores
11,033 stores
9,835 stores
8,155 stores
1,030 stores
Visual Distribution