Gemius Technology Adoption in E-commerce

Discover 28.0 verified e-commerce stores using Gemius. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 66.0 domains. 28.0 verified as active stores with physical delivery.

· · Next full refresh: April 2026

28.0 verified active stores out of 66.0 detected · 42.4% verification rate

E-commerce Platforms Distribution

Custom leads with 64.3% of stores with physical delivery (18 stores) , followed by Shopify (10.7%) and Shoptet (7.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 64.3%

18 stores

Shopify 10.7%

3 stores

2 stores

2 stores

1 stores

1 stores

1 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Gemius
Platform Stores with Physical Delivery Percentage
Custom 18 64.29%
Shopify 3 10.71%
Shoptet 2 7.14%
WooCommerce 2 7.14%
SAP Commerce Cloud 1 3.57%
Shoper 1 3.57%
nopCommerce 1 3.57%
Magento 0 0.00%
CloudCart 0 0.00%
PrestaShop 0 0.00%
HCL Commerce 0 0.00%
EasyDigitalDownloads 0 0.00%
1C-Bitrix 0 0.00%

Categories Distribution

Health & Beauty leads with 33.3% of all stores (8 stores) , followed by Clothing & Accessories (12.5%) and Books & Media (8.3%) .

Base: 24 AI-verified stores with physical delivery and detected product categories (85.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 33.3%

8 stores

Clothing & Accessories 12.5%

3 stores

Books & Media 8.3%

2 stores

Food & Beverages 8.3%

2 stores

Home & Garden 8.3%

2 stores

Electronics & Technology 4.2%

1 stores

Office Supplies 4.2%

1 stores

Business & Industrial 4.2%

1 stores

Arts & Entertainment 4.2%

1 stores

Baby & Toddler 4.2%

1 stores

Visual Distribution

Distribution of top 10 Gemius store categories (March 2026)
Distribution of categories in Gemius e-commerce stores
Category Number of Stores Percentage
Health & Beauty 8 33.33%
Clothing & Accessories 3 12.50%
Books & Media 2 8.33%
Food & Beverages 2 8.33%
Home & Garden 2 8.33%
Electronics & Technology 1 4.17%
Office Supplies 1 4.17%
Business & Industrial 1 4.17%
Arts & Entertainment 1 4.17%
Baby & Toddler 1 4.17%
Vehicles & Parts 1 4.17%
Sporting Goods & Outdoor Gear 1 4.17%

Payment Providers Distribution

PayPal leads with 30.0% among AI-verified physical stores (3 stores) , followed by PayU (20.0%) and Apple Pay (10.0%) .

Base: 13 AI-verified physical stores with detectable payment providers (19.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 30.0%

3 stores

PayU 20.0%

2 stores

1 stores

1 stores

BLIK 10.0%

1 stores

Bolt 10.0%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Gemius payment providers (March 2026)
Distribution of payment providers in Gemius e-commerce stores
Payment Provider Store Count Market Share
PayPal 3 30.00%
PayU 2 20.00%
Apple Pay 1 10.00%
MasterCard 1 10.00%
BLIK 1 10.00%
Bolt 1 10.00%
Google Pay 1 10.00%

Shipping Carriers Distribution

GLS leads with 25.0% among AI-verified physical stores (6 stores) , followed by DPD (16.7%) and UPS (16.7%) .

Base: 16 AI-verified physical stores with detectable shipping carriers (24.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 25.0%

6 stores

DPD 16.7%

4 stores

UPS 16.7%

4 stores

2 stores

2 stores

DHL 8.3%

2 stores

1 stores

TCS 4.2%

1 stores

TNT 4.2%

1 stores

Visual Distribution

Distribution of top 10 Gemius shipping carriers (March 2026)
Distribution of shipping carriers in Gemius e-commerce stores
Shipping Carrier Store Count Market Share
GLS 6 25.00%
DPD 4 16.67%
UPS 4 16.67%
InPost 2 8.33%
Magyar Posta 2 8.33%
DHL 2 8.33%
Hermes 1 4.17%
TCS 1 4.17%
TNT 1 4.17%
Почта России 1 4.17%

Store Launch Timeline

Over the past 12 months, 2 new stores were launched in Gemius , with the highest activity in 2025-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-05 100.0%

2 stores launched

Monthly Trend

Monthly store launches in Gemius (March 2026)
Monthly store launches in Gemius over the past 12 months
Month Stores Launched Percentage
2025-05 2 100.00%

Active Stores by Launch Year

Currently, 28 active stores in Gemius are tracked in our database , with the most stores launched in 2025 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 7.1%

2 active stores

2024 3.6%

1 active stores

2022 7.1%

2 active stores

2021 7.1%

2 active stores

2020 7.1%

2 active stores

2019 3.6%

1 active stores

2014 7.1%

2 active stores

2013 3.6%

1 active stores

2012 17.9%

5 active stores

2010 3.6%

1 active stores

2009 14.3%

4 active stores

2007 3.6%

1 active stores

2004 3.6%

1 active stores

2003 3.6%

1 active stores

2002 3.6%

1 active stores

Distribution by Launch Year

Active stores in Gemius by original launch year (March 2026)
Active stores in Gemius by launch year
Launch Year Active Stores Percentage
2025 2 7.14%
2024 1 3.57%
2022 2 7.14%
2021 2 7.14%
2020 2 7.14%
2019 1 3.57%
2014 2 7.14%
2013 1 3.57%
2012 5 17.86%
2010 1 3.57%
2009 4 14.29%
2007 1 3.57%
2004 1 3.57%
2003 1 3.57%
2002 1 3.57%
2000 1 3.57%

Social Media Usage

Facebook leads with 39.6% among stores with at least one detectable social profile (19 stores) , followed by Instagram (20.8%) and TikTok (12.5%) .

Base: 38 stores with any detectable social profile (57.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 39.6%

19 stores

Instagram 20.8%

10 stores

TikTok 12.5%

6 stores

YouTube 8.3%

4 stores

Twitter 6.3%

3 stores

Pinterest 6.3%

3 stores

LinkedIn 4.2%

2 stores

WhatsApp 2.1%

1 stores

Visual Distribution

Distribution of social media platforms in Gemius (March 2026)
Distribution of social media platforms in Gemius e-commerce stores
Social Platform Store Count Market Share
Facebook 19 39.58%
Instagram 10 20.83%
TikTok 6 12.50%
YouTube 4 8.33%
Twitter 3 6.25%
Pinterest 3 6.25%
LinkedIn 2 4.17%
WhatsApp 1 2.08%

Geographic Distribution

Poland leads with 28.6% (8 AI-verified stores) , followed by Slovakia (17.9%) and Romania (10.7%) .

Base: 28 AI-verified stores across 14 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Poland 28.6%

8 AI-verified stores

5 AI-verified stores

Romania 10.7%

3 AI-verified stores

Ukraine 10.7%

3 AI-verified stores

Hungary 10.7%

3 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Gemius (March 2026)
Geographic distribution of stores using Gemius
Country AI-Verified Store Count Market Share
Poland 8 28.57%
Slovakia 5 17.86%
Romania 3 10.71%
Ukraine 3 10.71%
Hungary 3 10.71%
Belarus 2 7.14%
Lithuania 1 3.57%
Bulgaria 1 3.57%
Latvia 1 3.57%
Czechia 1 3.57%
Georgia 0 0.00%
Slovenia 0 0.00%
Serbia 0 0.00%
Bosnia and Herzegovina 0 0.00%

Data Coverage

Field Rows count Coverage
Website 66.0 100.00%
Emails 40.0 60.61%
Phones 47.0 71.21%
Ecommerce platform 61.0 92.42%
Couriers 16.0 24.24%
Payment Providers 13.0 19.70%
Categories 25.0 37.88%
Social Media 38.0 57.58%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Gemius e-commerce landscape:

Analyze 28.0 verified e-commerce stores on Gemius - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Gemius e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Gemius e-commerce intelligence?

We track 28.0 verified Gemius e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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