Font Awesome Technology Adoption in E-commerce

Discover 1.4m verified e-commerce stores using Font Awesome. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 2.7m domains. 1.4m verified as active stores with physical delivery.

· · Next full refresh: May 2026

1.4m verified active stores out of 2.7m detected · 51.5% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 50.3% of stores with physical delivery (652,110 stores) , followed by Custom (25.0%) and Shopify (8.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

652,110 stores

Custom 25.0%

324,126 stores

110,189 stores

59,452 stores

40,238 stores

26,907 stores

24,287 stores

14,108 stores

Imweb 0.9%

11,846 stores

8,991 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Font Awesome
Platform Stores with Physical Delivery Percentage
WooCommerce 652110 50.28%
Custom 324126 24.99%
Shopify 110189 8.50%
OpenCart 59452 4.58%
PrestaShop 40238 3.10%
YouCan 26907 2.07%
Magento 24287 1.87%
1C-Bitrix 14108 1.09%
Imweb 11846 0.91%
Cafe24 8991 0.69%
Shoper 7605 0.59%
VirtueMart 6495 0.50%
Welcart 3917 0.30%
BigCommerce 3504 0.27%
Zen Cart 3206 0.25%

Categories Distribution

Clothing & Accessories leads with 15.9% of all stores (192,380 stores) , followed by Health & Beauty (15.0%) and Food & Beverages (11.8%) .

Base: 1,207,015 AI-verified stores with physical delivery and detected product categories (87.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 15.9%

192,380 stores

Health & Beauty 15.0%

181,388 stores

Food & Beverages 11.8%

142,867 stores

Home & Garden 7.8%

94,586 stores

Electronics & Technology 7.3%

88,441 stores

Sporting Goods & Outdoor Gear 6.6%

80,091 stores

Tools & Hardware 5.8%

70,450 stores

Business & Industrial 5.5%

66,831 stores

Gifts & Special Occasions 4.2%

51,024 stores

Vehicles & Parts 3.9%

47,242 stores

Visual Distribution

Distribution of top 10 Font Awesome store categories (April 2026)
Distribution of categories in Font Awesome e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 192380 15.94%
Health & Beauty 181388 15.03%
Food & Beverages 142867 11.84%
Home & Garden 94586 7.84%
Electronics & Technology 88441 7.33%
Sporting Goods & Outdoor Gear 80091 6.64%
Tools & Hardware 70450 5.84%
Business & Industrial 66831 5.54%
Gifts & Special Occasions 51024 4.23%
Vehicles & Parts 47242 3.91%
Arts & Entertainment 46492 3.85%
Toys & Games 43947 3.64%
Jewelry & Watches 42645 3.53%
Furniture & Home Decor 41584 3.45%
Pets & Pet Supplies 17047 1.41%

Payment Providers Distribution

PayPal leads with 29.6% among AI-verified physical stores (135,565 stores) , followed by MasterCard (16.1%) and American Express (10.8%) .

Base: 416,453 AI-verified physical stores with detectable payment providers (15.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.6%

135,565 stores

73,765 stores

49,319 stores

48,788 stores

VISA 7.8%

35,814 stores

22,048 stores

20,275 stores

16,073 stores

JCB 2.7%

12,223 stores

Bolt 2.5%

11,466 stores

Visual Distribution

Distribution of top 10 Font Awesome payment providers (April 2026)
Distribution of payment providers in Font Awesome e-commerce stores
Payment Provider Store Count Market Share
PayPal 135565 29.64%
MasterCard 73765 16.13%
American Express 49319 10.78%
Stripe Connect 48788 10.67%
VISA 35814 7.83%
Klarna 22048 4.82%
Apple Pay 20275 4.43%
Google Pay 16073 3.51%
JCB 12223 2.67%
Bolt 11466 2.51%
Przelewy24 7961 1.74%
BLIK 6347 1.39%
PayU 6010 1.31%
Bancontact 5925 1.30%
Boleto 5869 1.28%

Shipping Carriers Distribution

UPS leads with 18.2% among AI-verified physical stores (52,965 stores) , followed by DHL (15.8%) and USPS (9.4%) .

Base: 309,247 AI-verified physical stores with detectable shipping carriers (11.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 18.2%

52,965 stores

DHL 15.8%

45,953 stores

USPS 9.4%

27,360 stores

FedEx 9.3%

27,207 stores

DPD 9.3%

27,128 stores

GLS 6.4%

18,654 stores

17,545 stores

15,324 stores

10,766 stores

9,681 stores

Visual Distribution

Distribution of top 10 Font Awesome shipping carriers (April 2026)
Distribution of shipping carriers in Font Awesome e-commerce stores
Shipping Carrier Store Count Market Share
UPS 52965 18.16%
DHL 45953 15.76%
USPS 27360 9.38%
FedEx 27207 9.33%
DPD 27128 9.30%
GLS 18654 6.40%
СДЭК 17545 6.02%
Почта России 15324 5.25%
InPost 10766 3.69%
Correios 9681 3.32%
Royal Mail 8980 3.08%
TNT 8452 2.90%
Colissimo 7563 2.59%
Estes 7062 2.42%
Hermes 7026 2.41%

Store Launch Timeline

Over the past 12 months, 267,969 new stores were launched in Font Awesome , with the highest activity in 2026-03 (25,062 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 9.4%

25,062 stores launched

2026-02 7.6%

20,466 stores launched

2026-01 9.4%

25,150 stores launched

2025-12 9.2%

24,692 stores launched

2025-11 8.7%

23,427 stores launched

2025-10 8.9%

23,900 stores launched

2025-09 8.9%

23,920 stores launched

2025-08 9.0%

24,115 stores launched

2025-07 9.0%

24,069 stores launched

2025-06 8.0%

21,383 stores launched

2025-05 7.9%

21,195 stores launched

2025-04 4.0%

10,590 stores launched

Monthly Trend

Monthly store launches in Font Awesome (April 2026)
Monthly store launches in Font Awesome over the past 12 months
Month Stores Launched Percentage
2026-03 25062 9.35%
2026-02 20466 7.64%
2026-01 25150 9.39%
2025-12 24692 9.21%
2025-11 23427 8.74%
2025-10 23900 8.92%
2025-09 23920 8.93%
2025-08 24115 9.00%
2025-07 24069 8.98%
2025-06 21383 7.98%
2025-05 21195 7.91%
2025-04 10590 3.95%

Active Stores by Launch Year

Currently, 1,366,709 active stores in Font Awesome are tracked in our database , with the most stores launched in 2026 (71,248 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.2%

71,248 active stores

2025 18.0%

245,836 active stores

2024 9.7%

133,145 active stores

2023 7.5%

102,195 active stores

2022 6.2%

85,398 active stores

2021 7.1%

97,395 active stores

2020 7.2%

98,859 active stores

2019 5.1%

70,163 active stores

2018 5.3%

73,046 active stores

2017 4.5%

60,968 active stores

2016 2.7%

36,828 active stores

2015 2.2%

30,732 active stores

2014 2.2%

30,130 active stores

2013 2.8%

38,677 active stores

2012 1.8%

24,265 active stores

Distribution by Launch Year

Active stores in Font Awesome by original launch year (April 2026)
Active stores in Font Awesome by launch year
Launch Year Active Stores Percentage
2026 71248 5.21%
2025 245836 17.99%
2024 133145 9.74%
2023 102195 7.48%
2022 85398 6.25%
2021 97395 7.13%
2020 98859 7.23%
2019 70163 5.13%
2018 73046 5.34%
2017 60968 4.46%
2016 36828 2.69%
2015 30732 2.25%
2014 30130 2.20%
2013 38677 2.83%
2012 24265 1.78%
2011 23580 1.73%
2010 20365 1.49%
2009 18998 1.39%
2008 15327 1.12%
2007 13965 1.02%
2006 10118 0.74%
2005 8715 0.64%
2004 10458 0.77%
2003 9056 0.66%
2002 8131 0.59%
2001 9649 0.71%
2000 7230 0.53%
1999 5353 0.39%
1998 3532 0.26%
1997 1942 0.14%
1996 1170 0.09%
1995 235 0.02%

Social Media Usage

Facebook leads with 31.0% among stores with at least one detectable social profile (659,361 stores) , followed by Instagram (28.7%) and YouTube (10.7%) .

Base: 1,650,657 stores with any detectable social profile (61.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.0%

659,361 stores

Instagram 28.7%

610,190 stores

YouTube 10.7%

226,768 stores

Twitter 8.3%

177,106 stores

Pinterest 4.9%

103,496 stores

WhatsApp 4.8%

102,990 stores

LinkedIn 4.7%

100,773 stores

TikTok 4.2%

89,309 stores

X 2.3%

49,678 stores

Vimeo 0.2%

4,918 stores

Visual Distribution

Distribution of social media platforms in Font Awesome (April 2026)
Distribution of social media platforms in Font Awesome e-commerce stores
Social Platform Store Count Market Share
Facebook 659361 31.03%
Instagram 610190 28.72%
YouTube 226768 10.67%
Twitter 177106 8.34%
Pinterest 103496 4.87%
WhatsApp 102990 4.85%
LinkedIn 100773 4.74%
TikTok 89309 4.20%
X 49678 2.34%
Vimeo 4918 0.23%

Geographic Distribution

United States leads with 22.3% (200,102 AI-verified stores) , followed by Russia (9.4%) and India (8.1%) .

Base: 898,993 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

200,102 AI-verified stores

84,317 AI-verified stores

India 8.1%

72,603 AI-verified stores

53,212 AI-verified stores

45,494 AI-verified stores

41,010 AI-verified stores

Italy 4.4%

39,160 AI-verified stores

37,080 AI-verified stores

Spain 4.1%

37,063 AI-verified stores

35,903 AI-verified stores

Visual Distribution

Geographic distribution of stores using Font Awesome (April 2026)
Geographic distribution of stores using Font Awesome
Country AI-Verified Store Count Market Share
United States 200102 22.26%
Russia 84317 9.38%
India 72603 8.08%
United Kingdom 53212 5.92%
France 45494 5.06%
Vietnam 41010 4.56%
Italy 39160 4.36%
Brazil 37080 4.12%
Spain 37063 4.12%
Turkey 35903 3.99%
Germany 35512 3.95%
Poland 29632 3.30%
Netherlands 29321 3.26%
South Korea 26350 2.93%
Australia 25325 2.82%
Japan 25051 2.79%
Canada 23491 2.61%
Ukraine 21461 2.39%
Saudi Arabia 19505 2.17%
Iran 17401 1.94%

Data Coverage

Field Rows count Coverage
Website 2.7m 100.00%
Emails 1.6m 60.66%
Phones 748.6k 27.89%
Ecommerce platform 2.7m 99.53%
Couriers 309.2k 11.52%
Payment Providers 416.5k 15.51%
Categories 1.3m 49.01%
Social Media 1.7m 61.49%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Font Awesome e-commerce landscape:

Analyze 1.4m verified e-commerce stores on Font Awesome - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Font Awesome e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Font Awesome e-commerce intelligence?

We track 1.4m verified Font Awesome e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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