Font Awesome Technology Adoption in E-commerce

Discover 1.3m verified e-commerce stores using Font Awesome. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 2.5m domains. 1.3m verified as active stores with physical delivery.

· · Next full refresh: April 2026

1.3m verified active stores out of 2.5m detected · 51.6% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 49.4% of stores with physical delivery (604,325 stores) , followed by Custom (25.3%) and Shopify (9.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

604,325 stores

Custom 25.3%

309,285 stores

111,830 stores

55,136 stores

38,321 stores

25,644 stores

22,832 stores

12,571 stores

Imweb 0.9%

11,530 stores

8,720 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Font Awesome
Platform Stores with Physical Delivery Percentage
WooCommerce 604325 49.38%
Custom 309285 25.27%
Shopify 111830 9.14%
OpenCart 55136 4.50%
PrestaShop 38321 3.13%
YouCan 25644 2.10%
Magento 22832 1.87%
1C-Bitrix 12571 1.03%
Imweb 11530 0.94%
Cafe24 8720 0.71%
Shoper 7458 0.61%
VirtueMart 6187 0.51%
Welcart 3847 0.31%
BigCommerce 3456 0.28%
Zen Cart 2752 0.22%

Categories Distribution

Clothing & Accessories leads with 16.0% of all stores (182,420 stores) , followed by Health & Beauty (15.1%) and Food & Beverages (12.1%) .

Base: 1,143,673 AI-verified stores with physical delivery and detected product categories (87.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 16.0%

182,420 stores

Health & Beauty 15.1%

172,776 stores

Food & Beverages 12.1%

138,127 stores

Home & Garden 7.8%

88,947 stores

Electronics & Technology 7.3%

82,928 stores

Sporting Goods & Outdoor Gear 6.6%

76,029 stores

Tools & Hardware 5.7%

65,221 stores

Business & Industrial 5.5%

62,566 stores

Gifts & Special Occasions 4.3%

49,277 stores

Arts & Entertainment 3.9%

44,419 stores

Visual Distribution

Distribution of top 10 Font Awesome store categories (March 2026)
Distribution of categories in Font Awesome e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 182420 15.95%
Health & Beauty 172776 15.11%
Food & Beverages 138127 12.08%
Home & Garden 88947 7.78%
Electronics & Technology 82928 7.25%
Sporting Goods & Outdoor Gear 76029 6.65%
Tools & Hardware 65221 5.70%
Business & Industrial 62566 5.47%
Gifts & Special Occasions 49277 4.31%
Arts & Entertainment 44419 3.88%
Vehicles & Parts 43814 3.83%
Toys & Games 41647 3.64%
Jewelry & Watches 40374 3.53%
Furniture & Home Decor 38844 3.40%
Pets & Pet Supplies 16284 1.42%

Payment Providers Distribution

PayPal leads with 29.3% among AI-verified physical stores (138,207 stores) , followed by MasterCard (16.0%) and American Express (11.5%) .

Base: 414,081 AI-verified physical stores with detectable payment providers (16.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.3%

138,207 stores

75,668 stores

54,327 stores

49,254 stores

VISA 7.7%

36,222 stores

23,491 stores

22,077 stores

17,185 stores

JCB 2.6%

12,312 stores

Bolt 2.4%

11,504 stores

Visual Distribution

Distribution of top 10 Font Awesome payment providers (March 2026)
Distribution of payment providers in Font Awesome e-commerce stores
Payment Provider Store Count Market Share
PayPal 138207 29.28%
MasterCard 75668 16.03%
American Express 54327 11.51%
Stripe Connect 49254 10.44%
VISA 36222 7.67%
Klarna 23491 4.98%
Apple Pay 22077 4.68%
Google Pay 17185 3.64%
JCB 12312 2.61%
Bolt 11504 2.44%
Przelewy24 7689 1.63%
BLIK 6200 1.31%
Bancontact 6007 1.27%
Boleto 5936 1.26%
PayU 5928 1.26%

Shipping Carriers Distribution

UPS leads with 18.6% among AI-verified physical stores (56,065 stores) , followed by DHL (15.8%) and USPS (10.4%) .

Base: 310,780 AI-verified physical stores with detectable shipping carriers (12.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 18.6%

56,065 stores

DHL 15.8%

47,602 stores

USPS 10.4%

31,350 stores

FedEx 9.8%

29,353 stores

DPD 9.0%

27,136 stores

GLS 6.1%

18,409 stores

16,098 stores

14,070 stores

10,458 stores

10,002 stores

Visual Distribution

Distribution of top 10 Font Awesome shipping carriers (March 2026)
Distribution of shipping carriers in Font Awesome e-commerce stores
Shipping Carrier Store Count Market Share
UPS 56065 18.64%
DHL 47602 15.82%
USPS 31350 10.42%
FedEx 29353 9.76%
DPD 27136 9.02%
GLS 18409 6.12%
СДЭК 16098 5.35%
Почта России 14070 4.68%
InPost 10458 3.48%
Royal Mail 10002 3.32%
Correios 9957 3.31%
TNT 8263 2.75%
Colissimo 7682 2.55%
Estes 7414 2.46%
Hermes 6989 2.32%

Store Launch Timeline

Over the past 12 months, 248,159 new stores were launched in Font Awesome , with the highest activity in 2026-02 (22,218 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 9.0%

22,218 stores launched

2026-01 10.3%

25,559 stores launched

2025-12 9.8%

24,320 stores launched

2025-11 9.2%

22,902 stores launched

2025-10 9.1%

22,679 stores launched

2025-09 9.3%

22,957 stores launched

2025-08 9.3%

23,165 stores launched

2025-07 9.3%

22,984 stores launched

2025-06 8.3%

20,609 stores launched

2025-05 8.5%

21,163 stores launched

2025-04 7.5%

18,616 stores launched

2025-03 0.4%

987 stores launched

Monthly Trend

Monthly store launches in Font Awesome (March 2026)
Monthly store launches in Font Awesome over the past 12 months
Month Stores Launched Percentage
2026-02 22218 8.95%
2026-01 25559 10.30%
2025-12 24320 9.80%
2025-11 22902 9.23%
2025-10 22679 9.14%
2025-09 22957 9.25%
2025-08 23165 9.33%
2025-07 22984 9.26%
2025-06 20609 8.30%
2025-05 21163 8.53%
2025-04 18616 7.50%
2025-03 987 0.40%

Active Stores by Launch Year

Currently, 1,291,933 active stores in Font Awesome are tracked in our database , with the most stores launched in 2026 (47,938 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.7%

47,938 active stores

2025 18.5%

238,499 active stores

2024 9.9%

127,610 active stores

2023 7.6%

98,413 active stores

2022 6.4%

82,108 active stores

2021 7.2%

93,499 active stores

2020 7.4%

95,007 active stores

2019 5.2%

67,141 active stores

2018 5.4%

69,936 active stores

2017 4.5%

58,270 active stores

2016 2.7%

34,975 active stores

2015 2.3%

29,095 active stores

2014 2.2%

28,626 active stores

2013 2.8%

36,793 active stores

2012 1.8%

23,070 active stores

Distribution by Launch Year

Active stores in Font Awesome by original launch year (March 2026)
Active stores in Font Awesome by launch year
Launch Year Active Stores Percentage
2026 47938 3.71%
2025 238499 18.46%
2024 127610 9.88%
2023 98413 7.62%
2022 82108 6.36%
2021 93499 7.24%
2020 95007 7.35%
2019 67141 5.20%
2018 69936 5.41%
2017 58270 4.51%
2016 34975 2.71%
2015 29095 2.25%
2014 28626 2.22%
2013 36793 2.85%
2012 23070 1.79%
2011 22542 1.74%
2010 19477 1.51%
2009 18139 1.40%
2008 14640 1.13%
2007 13415 1.04%
2006 9724 0.75%
2005 8339 0.65%
2004 10052 0.78%
2003 8630 0.67%
2002 7841 0.61%
2001 9302 0.72%
2000 6955 0.54%
1999 5145 0.40%
1998 3469 0.27%
1997 1895 0.15%
1996 1154 0.09%
1995 234 0.02%

Social Media Usage

Facebook leads with 31.2% among stores with at least one detectable social profile (633,404 stores) , followed by Instagram (28.7%) and YouTube (10.7%) .

Base: 1,572,530 stores with any detectable social profile (62.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.2%

633,404 stores

Instagram 28.7%

582,799 stores

YouTube 10.7%

217,387 stores

Twitter 8.3%

169,336 stores

Pinterest 4.8%

97,417 stores

WhatsApp 4.8%

97,160 stores

LinkedIn 4.7%

95,859 stores

TikTok 4.3%

86,411 stores

X 2.3%

46,156 stores

Vimeo 0.2%

4,816 stores

Visual Distribution

Distribution of social media platforms in Font Awesome (March 2026)
Distribution of social media platforms in Font Awesome e-commerce stores
Social Platform Store Count Market Share
Facebook 633404 31.19%
Instagram 582799 28.70%
YouTube 217387 10.70%
Twitter 169336 8.34%
Pinterest 97417 4.80%
WhatsApp 97160 4.78%
LinkedIn 95859 4.72%
TikTok 86411 4.26%
X 46156 2.27%
Vimeo 4816 0.24%

Geographic Distribution

United States leads with 22.6% (193,232 AI-verified stores) , followed by Russia (8.9%) and India (8.0%) .

Base: 856,848 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

193,232 AI-verified stores

76,361 AI-verified stores

India 8.0%

68,617 AI-verified stores

52,170 AI-verified stores

43,072 AI-verified stores

38,182 AI-verified stores

Italy 4.4%

37,537 AI-verified stores

Spain 4.1%

35,345 AI-verified stores

35,286 AI-verified stores

34,189 AI-verified stores

Visual Distribution

Geographic distribution of stores using Font Awesome (March 2026)
Geographic distribution of stores using Font Awesome
Country AI-Verified Store Count Market Share
United States 193232 22.55%
Russia 76361 8.91%
India 68617 8.01%
United Kingdom 52170 6.09%
France 43072 5.03%
Vietnam 38182 4.46%
Italy 37537 4.38%
Spain 35345 4.13%
Brazil 35286 4.12%
Germany 34189 3.99%
Turkey 33204 3.88%
Netherlands 28469 3.32%
Poland 28391 3.31%
South Korea 25146 2.93%
Australia 24508 2.86%
Japan 23139 2.70%
Canada 22910 2.67%
Ukraine 20758 2.42%
Saudi Arabia 19525 2.28%
Greece 16807 1.96%

Data Coverage

Field Rows count Coverage
Website 2.5m 100.00%
Emails 1.6m 61.65%
Phones 712.0k 28.10%
Ecommerce platform 2.5m 99.53%
Couriers 310.8k 12.27%
Payment Providers 414.1k 16.34%
Categories 1.2m 49.17%
Social Media 1.6m 62.07%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Font Awesome e-commerce landscape:

Analyze 1.3m verified e-commerce stores on Font Awesome - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Font Awesome e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Font Awesome e-commerce intelligence?

We track 1.3m verified Font Awesome e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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