Firebase Technology Adoption in E-commerce
Discover 15.3k verified e-commerce stores using Firebase. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 23k domains. 15.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
15.3k verified active stores out of 23k detected · 66.5% verification rate
E-commerce Platforms Distribution
Custom stores with 67.2% of stores with physical delivery (10,259 stores) , followed by WooCommerce (13.8%) and Shopify (6.5%) .
Base: 15,265 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,259 stores
2,100 stores
992 stores
583 stores
466 stores
160 stores
87 stores
73 stores
70 stores
60 stores
Visual Distribution
10,259 stores
2,100 stores
992 stores
583 stores
466 stores
160 stores
87 stores
73 stores
70 stores
60 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 10259 | 67.21% |
| WooCommerce | 2100 | 13.76% |
| Shopify | 992 | 6.50% |
| 1C-Bitrix | 583 | 3.82% |
| Magento | 466 | 3.05% |
| CartPe | 160 | 1.05% |
| nopCommerce | 87 | 0.57% |
| Active IT Zone Core | 73 | 0.48% |
| PrestaShop | 70 | 0.46% |
| OpenCart | 60 | 0.39% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 44.7% share of detected Firebase e-commerce signals (10,259) , with WooCommerce at 20.2% and Shopify at 4.9% (June 2026) .
Base: 22,962 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
10,259 websites
4,647 websites
1,117 websites
639 websites
3,839 websites
160 websites
99 websites
240 websites
76 websites
80 websites
Visual Distribution
10,259 websites
4,647 websites
1,117 websites
639 websites
3,839 websites
160 websites
99 websites
240 websites
76 websites
80 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 10259 | 44.68% |
| WooCommerce | 4647 | 20.24% |
| Shopify | 1117 | 4.86% |
| 1C-Bitrix | 639 | 2.78% |
| Magento | 3839 | 16.72% |
| CartPe | 160 | 0.70% |
| nopCommerce | 99 | 0.43% |
| Active IT Zone Core | 240 | 1.05% |
| PrestaShop | 76 | 0.33% |
| OpenCart | 80 | 0.35% |
Categories Distribution
Health & Beauty stores with 17.1% of all stores (2,606 stores) , followed by Clothing & Accessories (13.5%) and Food & Beverages (10.8%) .
Base: 15,265 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,606 stores
2,064 stores
1,645 stores
1,280 stores
945 stores
770 stores
650 stores
422 stores
391 stores
387 stores
Visual Distribution
2,606 stores
2,064 stores
1,645 stores
1,280 stores
945 stores
770 stores
650 stores
422 stores
391 stores
387 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2606 | 17.07% |
| Clothing & Accessories | 2064 | 13.52% |
| Food & Beverages | 1645 | 10.78% |
| Home & Garden | 1280 | 8.39% |
| Electronics & Technology | 945 | 6.19% |
| Tools & Hardware | 770 | 5.04% |
| Sporting Goods & Outdoor Gear | 650 | 4.26% |
| Business & Industrial | 422 | 2.76% |
| Vehicles & Parts | 391 | 2.56% |
| Jewelry & Watches | 387 | 2.54% |
Payment Providers Distribution
PayPal accounts for 24.6% of displayed detection occurrences (758 occurrences) , followed by MasterCard (16.1%) and Stripe Connect (13.5%) .
Base: 3,076 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
758 occurrences
494 occurrences
415 occurrences
333 occurrences
270 occurrences
246 occurrences
177 occurrences
168 occurrences
112 occurrences
103 occurrences
Visual Distribution
758 occurrences
494 occurrences
415 occurrences
333 occurrences
270 occurrences
246 occurrences
177 occurrences
168 occurrences
112 occurrences
103 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 758 | 24.64% |
| MasterCard | 494 | 16.06% |
| Stripe Connect | 415 | 13.49% |
| VISA | 333 | 10.83% |
| Google Pay | 270 | 8.78% |
| American Express | 246 | 8.00% |
| Apple Pay | 177 | 5.75% |
| Razorpay | 168 | 5.46% |
| Paytm | 112 | 3.64% |
| JCB | 103 | 3.35% |
Shipping Carriers Distribution
СДЭК accounts for 17.9% of displayed detection occurrences (322 occurrences) , followed by UPS (17.9%) and DHL (13.8%) .
Base: 1,796 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
322 occurrences
321 occurrences
248 occurrences
179 occurrences
160 occurrences
151 occurrences
133 occurrences
121 occurrences
87 occurrences
74 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| СДЭК | 322 | 17.93% |
| UPS | 321 | 17.87% |
| DHL | 248 | 13.81% |
| FedEx | 179 | 9.97% |
| Почта России | 160 | 8.91% |
| DPD | 151 | 8.41% |
| Correios | 133 | 7.41% |
| USPS | 121 | 6.74% |
| Delhivery | 87 | 4.84% |
| GLS | 74 | 4.12% |
Store Launch Timeline
Over the past 12 months, 4,810 new stores were launched in Firebase , with the highest activity in 2026-05 (446 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
446 stores launched
460 stores launched
485 stores launched
384 stores launched
418 stores launched
461 stores launched
426 stores launched
353 stores launched
466 stores launched
433 stores launched
332 stores launched
146 stores launched
Monthly Trend
9.3% of last 12 months
9.6% of last 12 months
10.1% of last 12 months
8.0% of last 12 months
8.7% of last 12 months
9.6% of last 12 months
8.9% of last 12 months
7.3% of last 12 months
9.7% of last 12 months
9.0% of last 12 months
6.9% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 446 | 9.27% |
| 2026-04 | 460 | 9.56% |
| 2026-03 | 485 | 10.08% |
| 2026-02 | 384 | 7.98% |
| 2026-01 | 418 | 8.69% |
| 2025-12 | 461 | 9.58% |
| 2025-11 | 426 | 8.86% |
| 2025-10 | 353 | 7.34% |
| 2025-09 | 466 | 9.69% |
| 2025-08 | 433 | 9.00% |
| 2025-07 | 332 | 6.90% |
| 2025-06 | 146 | 3.04% |
Active Stores by Launch Year
Currently, 14,930 active stores in Firebase are tracked in our database , with the most stores launched in 2026 (2,223 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,223 active stores
3,820 active stores
1,301 active stores
1,024 active stores
981 active stores
868 active stores
830 active stores
643 active stores
567 active stores
542 active stores
273 active stores
268 active stores
267 active stores
274 active stores
155 active stores
Distribution by Launch Year
14.9% of tracked active stores
25.6% of tracked active stores
8.7% of tracked active stores
6.9% of tracked active stores
6.6% of tracked active stores
5.8% of tracked active stores
5.6% of tracked active stores
4.3% of tracked active stores
3.8% of tracked active stores
3.6% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2223 | 14.89% |
| 2025 | 3820 | 25.59% |
| 2024 | 1301 | 8.71% |
| 2023 | 1024 | 6.86% |
| 2022 | 981 | 6.57% |
| 2021 | 868 | 5.81% |
| 2020 | 830 | 5.56% |
| 2019 | 643 | 4.31% |
| 2018 | 567 | 3.80% |
| 2017 | 542 | 3.63% |
| 2016 | 273 | 1.83% |
| 2015 | 268 | 1.80% |
| 2014 | 267 | 1.79% |
| 2013 | 274 | 1.84% |
| 2012 | 155 | 1.04% |
Geographic Distribution
India stores with 14.5% (2,216 active verified stores) , followed by Belarus (8.2%) and United States (7.6%) .
Base: 15,265 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,216 active verified stores
1,254 active verified stores
1,153 active verified stores
965 active verified stores
523 active verified stores
448 active verified stores
369 active verified stores
328 active verified stores
229 active verified stores
220 active verified stores
Visual Distribution
2,216 active verified stores
1,254 active verified stores
1,153 active verified stores
965 active verified stores
523 active verified stores
448 active verified stores
369 active verified stores
328 active verified stores
229 active verified stores
220 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 2216 | 14.52% |
| Belarus | 1254 | 8.21% |
| United States | 1153 | 7.55% |
| Russia | 965 | 6.32% |
| Brazil | 523 | 3.43% |
| Indonesia | 448 | 2.93% |
| Peru | 369 | 2.42% |
| United Kingdom | 328 | 2.15% |
| Pakistan | 229 | 1.50% |
| Mexico | 220 | 1.44% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Clothing & Accessories
Custom
Custom - Clothing & Accessories
Salesforce Commerce Cloud
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Gifts & Special Occasions
Custom - Clothing & Accessories
Custom
Custom - Food & Beverages
Custom - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23k | 100.00% |
| Emails | 9.8k | 42.58% |
| Phones | 8.9k | 38.58% |
| Ecommerce platform | 22.3k | 97.21% |
| Couriers | 2.3k | 10.04% |
| Payment Providers | 3.2k | 13.75% |
| Categories | 13.4k | 58.20% |
| Social Media | 13.9k | 60.33% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Firebase e-commerce landscape:
Analyze 15.3k verified e-commerce stores on Firebase - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Firebase e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Firebase e-commerce intelligence?
-
We track 15.3k verified Firebase e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 27.0% of displayed detection occurrences (6,186 occurrences) , followed by Facebook (26.3%) and YouTube (12.2%) .
Base: 22,916 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,186 occurrences
6,033 occurrences
2,785 occurrences
2,487 occurrences
1,248 occurrences
1,135 occurrences
1,090 occurrences
994 occurrences
931 occurrences
27 occurrences
Visual Distribution
6,186 occurrences
6,033 occurrences
2,785 occurrences
2,487 occurrences
1,248 occurrences
1,135 occurrences
1,090 occurrences
994 occurrences
931 occurrences
27 occurrences