Firebase Technology Adoption in E-commerce
Discover 15.3k verified e-commerce stores using Firebase. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 23.0k domains. 15.3k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
15.3k verified active stores out of 23.0k detected · 66.5% verification rate
E-commerce Platforms Distribution
Custom stores with 68.4% of stores with physical delivery (10,259 stores) , followed by WooCommerce (14.0%) and Shopify (6.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,259 stores
2,100 stores
992 stores
583 stores
466 stores
160 stores
87 stores
73 stores
70 stores
60 stores
Visual Distribution
10,259 stores
2,100 stores
992 stores
583 stores
466 stores
160 stores
87 stores
73 stores
70 stores
60 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 10259 | 68.44% |
| WooCommerce | 2100 | 14.01% |
| Shopify | 992 | 6.62% |
| 1C-Bitrix | 583 | 3.89% |
| Magento | 466 | 3.11% |
| CartPe | 160 | 1.07% |
| nopCommerce | 87 | 0.58% |
| Active IT Zone Core | 73 | 0.49% |
| PrestaShop | 70 | 0.47% |
| OpenCart | 60 | 0.40% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 47.7% share of all Firebase e-commerce stores (10,259) , with WooCommerce at 21.6% and Shopify at 5.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
10,259 stores
4,647 stores
1,117 stores
639 stores
3,839 stores
160 stores
99 stores
240 stores
76 stores
80 stores
Visual Distribution
10,259 stores
4,647 stores
1,117 stores
639 stores
3,839 stores
160 stores
99 stores
240 stores
76 stores
80 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 10259 | 47.71% |
| WooCommerce | 4647 | 21.61% |
| Shopify | 1117 | 5.20% |
| 1C-Bitrix | 639 | 2.97% |
| Magento | 3839 | 17.85% |
| CartPe | 160 | 0.74% |
| nopCommerce | 99 | 0.46% |
| Active IT Zone Core | 240 | 1.12% |
| PrestaShop | 76 | 0.35% |
| OpenCart | 80 | 0.37% |
Categories Distribution
Health & Beauty stores with 20.8% of all stores (2,606 stores) , followed by Clothing & Accessories (16.4%) and Food & Beverages (13.1%) .
Base: 12,556 AI-verified stores with physical delivery and detected product categories (82.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,606 stores
2,064 stores
1,645 stores
1,280 stores
945 stores
770 stores
650 stores
422 stores
391 stores
387 stores
Visual Distribution
2,606 stores
2,064 stores
1,645 stores
1,280 stores
945 stores
770 stores
650 stores
422 stores
391 stores
387 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2606 | 20.76% |
| Clothing & Accessories | 2064 | 16.44% |
| Food & Beverages | 1645 | 13.10% |
| Home & Garden | 1280 | 10.19% |
| Electronics & Technology | 945 | 7.53% |
| Tools & Hardware | 770 | 6.13% |
| Sporting Goods & Outdoor Gear | 650 | 5.18% |
| Business & Industrial | 422 | 3.36% |
| Vehicles & Parts | 391 | 3.11% |
| Jewelry & Watches | 387 | 3.08% |
Payment Providers Distribution
PayPal stores with 21.5% among AI-verified physical stores (758 stores) , followed by MasterCard (14.0%) and Stripe Connect (11.8%) .
Base: 3,157 AI-verified physical stores with detectable payment providers (13.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
758 stores
494 stores
415 stores
333 stores
270 stores
246 stores
177 stores
168 stores
112 stores
103 stores
Visual Distribution
758 stores
494 stores
415 stores
333 stores
270 stores
246 stores
177 stores
168 stores
112 stores
103 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 758 | 21.54% |
| MasterCard | 494 | 14.04% |
| Stripe Connect | 415 | 11.79% |
| VISA | 333 | 9.46% |
| Google Pay | 270 | 7.67% |
| American Express | 246 | 6.99% |
| Apple Pay | 177 | 5.03% |
| Razorpay | 168 | 4.77% |
| Paytm | 112 | 3.18% |
| JCB | 103 | 2.93% |
Shipping Carriers Distribution
СДЭК stores with 15.4% among AI-verified physical stores (322 stores) , followed by UPS (15.4%) and DHL (11.9%) .
Base: 2,305 AI-verified physical stores with detectable shipping carriers (10.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
322 stores
321 stores
248 stores
179 stores
160 stores
151 stores
133 stores
121 stores
87 stores
74 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| СДЭК | 322 | 15.40% |
| UPS | 321 | 15.35% |
| DHL | 248 | 11.86% |
| FedEx | 179 | 8.56% |
| Почта России | 160 | 7.65% |
| DPD | 151 | 7.22% |
| Correios | 133 | 6.36% |
| USPS | 121 | 5.79% |
| Delhivery | 87 | 4.16% |
| GLS | 74 | 3.54% |
Store Launch Timeline
Over the past 12 months, 4,810 new stores were launched in Firebase , with the highest activity in 2026-05 (446 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
446 stores launched
460 stores launched
485 stores launched
384 stores launched
418 stores launched
461 stores launched
426 stores launched
353 stores launched
466 stores launched
433 stores launched
332 stores launched
146 stores launched
Monthly Trend
9.3% of last 12 months
9.6% of last 12 months
10.1% of last 12 months
8.0% of last 12 months
8.7% of last 12 months
9.6% of last 12 months
8.9% of last 12 months
7.3% of last 12 months
9.7% of last 12 months
9.0% of last 12 months
6.9% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 446 | 9.27% |
| 2026-04 | 460 | 9.56% |
| 2026-03 | 485 | 10.08% |
| 2026-02 | 384 | 7.98% |
| 2026-01 | 418 | 8.69% |
| 2025-12 | 461 | 9.58% |
| 2025-11 | 426 | 8.86% |
| 2025-10 | 353 | 7.34% |
| 2025-09 | 466 | 9.69% |
| 2025-08 | 433 | 9.00% |
| 2025-07 | 332 | 6.90% |
| 2025-06 | 146 | 3.04% |
Active Stores by Launch Year
Currently, 14,930 active stores in Firebase are tracked in our database , with the most stores launched in 2026 (2,223 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,223 active stores
3,820 active stores
1,301 active stores
1,024 active stores
981 active stores
868 active stores
830 active stores
643 active stores
567 active stores
542 active stores
273 active stores
268 active stores
267 active stores
274 active stores
155 active stores
Distribution by Launch Year
14.9% of tracked active stores
25.6% of tracked active stores
8.7% of tracked active stores
6.9% of tracked active stores
6.6% of tracked active stores
5.8% of tracked active stores
5.6% of tracked active stores
4.3% of tracked active stores
3.8% of tracked active stores
3.6% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2223 | 14.89% |
| 2025 | 3820 | 25.59% |
| 2024 | 1301 | 8.71% |
| 2023 | 1024 | 6.86% |
| 2022 | 981 | 6.57% |
| 2021 | 868 | 5.81% |
| 2020 | 830 | 5.56% |
| 2019 | 643 | 4.31% |
| 2018 | 567 | 3.80% |
| 2017 | 542 | 3.63% |
| 2016 | 273 | 1.83% |
| 2015 | 268 | 1.80% |
| 2014 | 267 | 1.79% |
| 2013 | 274 | 1.84% |
| 2012 | 155 | 1.04% |
Geographic Distribution
India stores with 23.2% (2,216 AI-verified stores) , followed by Belarus (13.1%) and United States (12.1%) .
Base: 9,549 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
2,216 AI-verified stores
1,254 AI-verified stores
1,153 AI-verified stores
965 AI-verified stores
523 AI-verified stores
448 AI-verified stores
369 AI-verified stores
328 AI-verified stores
229 AI-verified stores
220 AI-verified stores
Visual Distribution
2,216 AI-verified stores
1,254 AI-verified stores
1,153 AI-verified stores
965 AI-verified stores
523 AI-verified stores
448 AI-verified stores
369 AI-verified stores
328 AI-verified stores
229 AI-verified stores
220 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 2216 | 23.21% |
| Belarus | 1254 | 13.13% |
| United States | 1153 | 12.07% |
| Russia | 965 | 10.11% |
| Brazil | 523 | 5.48% |
| Indonesia | 448 | 4.69% |
| Peru | 369 | 3.86% |
| United Kingdom | 328 | 3.43% |
| Pakistan | 229 | 2.40% |
| Mexico | 220 | 2.30% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Clothing & Accessories
Custom
Custom - Clothing & Accessories
Salesforce Commerce Cloud
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Gifts & Special Occasions
Custom - Clothing & Accessories
Custom
Custom - Food & Beverages
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23.0k | 100.00% |
| Emails | 9.8k | 42.58% |
| Phones | 8.9k | 38.58% |
| Ecommerce platform | 22.3k | 97.21% |
| Couriers | 2.3k | 10.04% |
| Payment Providers | 3.2k | 13.75% |
| Categories | 13.4k | 58.20% |
| Social Media | 13.9k | 60.33% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Firebase e-commerce landscape:
Analyze 15.3k verified e-commerce stores on Firebase - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Firebase e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Firebase e-commerce intelligence?
-
We track 15.3k verified Firebase e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 27.0% among stores with at least one detectable social profile (6,186 stores) , followed by Facebook (26.3%) and YouTube (12.2%) .
Base: 13,854 stores with any detectable social profile (60.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,186 stores
6,033 stores
2,785 stores
2,487 stores
1,248 stores
1,135 stores
1,090 stores
994 stores
931 stores
27 stores
Visual Distribution
6,186 stores
6,033 stores
2,785 stores
2,487 stores
1,248 stores
1,135 stores
1,090 stores
994 stores
931 stores
27 stores