Firebase Technology Adoption in E-commerce

Discover 15.5k verified e-commerce stores using Firebase. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 21.2k domains. 15.5k verified as active stores with physical delivery.

· · Next full refresh: March 2026

15.5k verified active stores out of 21.2k detected · 72.9% verification rate

E-commerce Platforms Distribution

Custom leads with 60.5% of stores with physical delivery (9,290 stores) , followed by WooCommerce (18.6%) and Shopify (12.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 60.5%

9,290 stores

2,860 stores

Shopify 12.6%

1,935 stores

554 stores

263 stores

87 stores

73 stores

62 stores

57 stores

55 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Firebase
Platform Stores with Physical Delivery Percentage
Custom 9290 60.46%
WooCommerce 2860 18.61%
Shopify 1935 12.59%
1C-Bitrix 554 3.61%
Magento 263 1.71%
PrestaShop 87 0.57%
nopCommerce 73 0.48%
OpenCart 62 0.40%
CS Cart 57 0.37%
BigCommerce 55 0.36%
Moguta.CMS 52 0.34%
GEOvendas 29 0.19%
Shoptet 23 0.15%
osCommerce 14 0.09%
SAP Commerce Cloud 12 0.08%

Categories Distribution

Health & Beauty leads with 21.3% of all stores (2,633 stores) , followed by Clothing & Accessories (20.8%) and Electronics & Technology (11.8%) .

Base: 12,364 AI-verified stores with physical delivery and detected product categories (79.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 21.3%

2,633 stores

Clothing & Accessories 20.8%

2,571 stores

Electronics & Technology 11.8%

1,460 stores

Food & Beverages 10.8%

1,330 stores

Home & Garden 8.9%

1,105 stores

Furniture & Home Decor 4.2%

525 stores

Jewelry & Watches 4.0%

495 stores

Tools & Hardware 3.3%

412 stores

Business & Industrial 3.1%

388 stores

Vehicles & Parts 3.0%

377 stores

Visual Distribution

Distribution of top 10 Firebase store categories (February 2026)
Distribution of categories in Firebase e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2633 21.30%
Clothing & Accessories 2571 20.79%
Electronics & Technology 1460 11.81%
Food & Beverages 1330 10.76%
Home & Garden 1105 8.94%
Furniture & Home Decor 525 4.25%
Jewelry & Watches 495 4.00%
Tools & Hardware 412 3.33%
Business & Industrial 388 3.14%
Vehicles & Parts 377 3.05%
Gifts & Special Occasions 253 2.05%
Sporting Goods & Outdoor Gear 211 1.71%
Arts & Entertainment 211 1.71%
Pets & Pet Supplies 209 1.69%
Toys & Games 184 1.49%

Payment Providers Distribution

PayPal leads with 21.1% among AI-verified physical stores (904 stores) , followed by MasterCard (15.9%) and Stripe Connect (12.2%) .

Base: 3,718 AI-verified physical stores with detectable payment providers (17.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.1%

904 stores

681 stores

524 stores

413 stores

VISA 9.6%

412 stores

298 stores

197 stores

175 stores

143 stores

JCB 3.1%

131 stores

Visual Distribution

Distribution of top 10 Firebase payment providers (February 2026)
Distribution of payment providers in Firebase e-commerce stores
Payment Provider Store Count Market Share
PayPal 904 21.05%
MasterCard 681 15.86%
Stripe Connect 524 12.20%
American Express 413 9.62%
VISA 412 9.59%
Google Pay 298 6.94%
Apple Pay 197 4.59%
Razorpay 175 4.08%
Klarna 143 3.33%
JCB 131 3.05%
Boleto 122 2.84%
Paytm 113 2.63%
Bolt 88 2.05%
Mercado Pago 50 1.16%
Paddle 43 1.00%

Shipping Carriers Distribution

UPS leads with 15.8% among AI-verified physical stores (379 stores) , followed by СДЭК (12.9%) and DHL (12.5%) .

Base: 2,675 AI-verified physical stores with detectable shipping carriers (12.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 15.8%

379 stores

309 stores

DHL 12.5%

300 stores

FedEx 7.8%

188 stores

DPD 6.4%

153 stores

145 stores

USPS 5.6%

134 stores

109 stores

102 stores

Visual Distribution

Distribution of top 10 Firebase shipping carriers (February 2026)
Distribution of shipping carriers in Firebase e-commerce stores
Shipping Carrier Store Count Market Share
UPS 379 15.79%
СДЭК 309 12.87%
DHL 300 12.49%
Почта России 202 8.41%
FedEx 188 7.83%
DPD 153 6.37%
Correios 145 6.04%
USPS 134 5.58%
Hermes 109 4.54%
Delhivery 102 4.25%
GLS 99 4.12%
Bluedart 77 3.21%
Estes 73 3.04%
DTDC 67 2.79%
Royal Mail 64 2.67%

Store Launch Timeline

Over the past 12 months, 5,091 new stores were launched in Firebase , with the highest activity in 2026-01 (427 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 8.4%

427 stores launched

2025-12 9.2%

468 stores launched

2025-11 7.7%

390 stores launched

2025-10 6.7%

339 stores launched

2025-09 9.4%

479 stores launched

2025-08 9.5%

483 stores launched

2025-07 9.1%

463 stores launched

2025-06 8.4%

429 stores launched

2025-05 9.4%

481 stores launched

2025-04 8.2%

418 stores launched

2025-03 8.3%

425 stores launched

2025-02 5.7%

289 stores launched

Monthly Trend

Monthly store launches in Firebase (February 2026)
Monthly store launches in Firebase over the past 12 months
Month Stores Launched Percentage
2026-01 427 8.39%
2025-12 468 9.19%
2025-11 390 7.66%
2025-10 339 6.66%
2025-09 479 9.41%
2025-08 483 9.49%
2025-07 463 9.09%
2025-06 429 8.43%
2025-05 481 9.45%
2025-04 418 8.21%
2025-03 425 8.35%
2025-02 289 5.68%

Active Stores by Launch Year

Currently, 15,026 active stores in Firebase are tracked in our database , with the most stores launched in 2026 (428 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.8%

428 active stores

2025 33.2%

4,989 active stores

2024 10.1%

1,525 active stores

2023 7.4%

1,118 active stores

2022 7.1%

1,062 active stores

2021 6.5%

978 active stores

2020 6.1%

916 active stores

2019 3.7%

555 active stores

2018 4.1%

618 active stores

2017 3.5%

527 active stores

2016 2.1%

318 active stores

2015 1.8%

275 active stores

2014 2.0%

306 active stores

2013 2.0%

305 active stores

2012 1.3%

190 active stores

Distribution by Launch Year

Active stores in Firebase by original launch year (February 2026)
Active stores in Firebase by launch year
Launch Year Active Stores Percentage
2026 428 2.85%
2025 4989 33.20%
2024 1525 10.15%
2023 1118 7.44%
2022 1062 7.07%
2021 978 6.51%
2020 916 6.10%
2019 555 3.69%
2018 618 4.11%
2017 527 3.51%
2016 318 2.12%
2015 275 1.83%
2014 306 2.04%
2013 305 2.03%
2012 190 1.26%
2011 145 0.96%
2010 128 0.85%
2009 106 0.71%
2008 83 0.55%
2007 71 0.47%
2006 53 0.35%
2005 49 0.33%
2004 39 0.26%
2003 54 0.36%
2002 41 0.27%
2001 43 0.29%
2000 36 0.24%
1999 17 0.11%
1998 29 0.19%
1997 9 0.06%
1996 9 0.06%
1995 4 0.03%

Social Media Usage

Facebook leads with 26.3% among stores with at least one detectable social profile (6,437 stores) , followed by Instagram (26.0%) and YouTube (12.1%) .

Base: 12,122 stores with any detectable social profile (57.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 26.3%

6,437 stores

Instagram 26.0%

6,359 stores

YouTube 12.1%

2,963 stores

Twitter 11.7%

2,868 stores

LinkedIn 6.3%

1,531 stores

Pinterest 4.8%

1,182 stores

WhatsApp 4.6%

1,122 stores

TikTok 4.3%

1,055 stores

X 3.8%

923 stores

Vimeo 0.1%

24 stores

Visual Distribution

Distribution of social media platforms in Firebase (February 2026)
Distribution of social media platforms in Firebase e-commerce stores
Social Platform Store Count Market Share
Facebook 6437 26.31%
Instagram 6359 25.99%
YouTube 2963 12.11%
Twitter 2868 11.72%
LinkedIn 1531 6.26%
Pinterest 1182 4.83%
WhatsApp 1122 4.59%
TikTok 1055 4.31%
X 923 3.77%
Vimeo 24 0.10%

Geographic Distribution

India leads with 23.3% (2,171 AI-verified stores) , followed by Belarus (14.2%) and United States (14.2%) .

Base: 9,326 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

India 23.3%

2,171 AI-verified stores

Belarus 14.2%

1,325 AI-verified stores

1,323 AI-verified stores

828 AI-verified stores

794 AI-verified stores

375 AI-verified stores

Spain 3.0%

283 AI-verified stores

229 AI-verified stores

Iran 2.4%

223 AI-verified stores

218 AI-verified stores

Visual Distribution

Geographic distribution of stores using Firebase (February 2026)
Geographic distribution of stores using Firebase
Country AI-Verified Store Count Market Share
India 2171 23.28%
Belarus 1325 14.21%
United States 1323 14.19%
Brazil 828 8.88%
Russia 794 8.51%
United Kingdom 375 4.02%
Spain 283 3.03%
Indonesia 229 2.46%
Iran 223 2.39%
Pakistan 218 2.34%
Italy 203 2.18%
Bangladesh 181 1.94%
Vietnam 176 1.89%
France 167 1.79%
Germany 153 1.64%
Canada 143 1.53%
Saudi Arabia 142 1.52%
Hong Kong 136 1.46%
Australia 128 1.37%
United Arab Emirates 128 1.37%

Dataset Coverage

Field Rows count Coverage
Website 21.2k 100.00%
Emails 11.2k 52.68%
Phones 4.4k 20.69%
Ecommerce platform 20.4k 96.04%
Couriers 2.7k 12.59%
Payment Providers 3.7k 17.50%
Categories 13.1k 61.71%
Social Media 12.1k 57.06%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Firebase E-commerce Database?

Our database covers over 15.5k verified Firebase e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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