Firebase Technology Adoption in E-commerce

Discover 15.3k verified e-commerce stores using Firebase. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 23.0k domains. 15.3k verified as active stores with physical delivery.

· · Next full refresh: April 2026

15.3k verified active stores out of 23.0k detected · 66.5% verification rate

E-commerce Platforms Distribution

Custom leads with 61.1% of stores with physical delivery (9,266 stores) , followed by WooCommerce (17.0%) and Shopify (8.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 61.1%

9,266 stores

2,583 stores

1,319 stores

1,045 stores

541 stores

74 stores

65 stores

57 stores

55 stores

52 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Firebase
Platform Stores with Physical Delivery Percentage
Custom 9266 61.11%
WooCommerce 2583 17.04%
Shopify 1319 8.70%
Magento 1045 6.89%
1C-Bitrix 541 3.57%
PrestaShop 74 0.49%
OpenCart 65 0.43%
CS Cart 57 0.38%
BigCommerce 55 0.36%
nopCommerce 52 0.34%
GEOvendas 28 0.18%
Moguta.CMS 27 0.18%
Shoptet 24 0.16%
osCommerce 14 0.09%
SAP Commerce Cloud 12 0.08%

Categories Distribution

Health & Beauty leads with 25.8% of all stores (3,173 stores) , followed by Clothing & Accessories (19.2%) and Electronics & Technology (11.3%) .

Base: 12,297 AI-verified stores with physical delivery and detected product categories (80.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 25.8%

3,173 stores

Clothing & Accessories 19.2%

2,356 stores

Electronics & Technology 11.3%

1,395 stores

Food & Beverages 10.3%

1,265 stores

Home & Garden 8.7%

1,071 stores

Furniture & Home Decor 4.0%

488 stores

Jewelry & Watches 3.7%

451 stores

Business & Industrial 3.1%

386 stores

Tools & Hardware 3.0%

369 stores

Vehicles & Parts 2.8%

339 stores

Visual Distribution

Distribution of top 10 Firebase store categories (March 2026)
Distribution of categories in Firebase e-commerce stores
Category Number of Stores Percentage
Health & Beauty 3173 25.80%
Clothing & Accessories 2356 19.16%
Electronics & Technology 1395 11.34%
Food & Beverages 1265 10.29%
Home & Garden 1071 8.71%
Furniture & Home Decor 488 3.97%
Jewelry & Watches 451 3.67%
Business & Industrial 386 3.14%
Tools & Hardware 369 3.00%
Vehicles & Parts 339 2.76%
Gifts & Special Occasions 241 1.96%
Pets & Pet Supplies 216 1.76%
Arts & Entertainment 208 1.69%
Sporting Goods & Outdoor Gear 186 1.51%
Toys & Games 153 1.24%

Payment Providers Distribution

PayPal leads with 20.4% among AI-verified physical stores (799 stores) , followed by MasterCard (14.3%) and Stripe Connect (13.1%) .

Base: 2,986 AI-verified physical stores with detectable payment providers (13.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.4%

799 stores

558 stores

514 stores

VISA 10.4%

405 stores

336 stores

294 stores

182 stores

153 stores

133 stores

Paytm 3.0%

117 stores

Visual Distribution

Distribution of top 10 Firebase payment providers (March 2026)
Distribution of payment providers in Firebase e-commerce stores
Payment Provider Store Count Market Share
PayPal 799 20.44%
MasterCard 558 14.27%
Stripe Connect 514 13.15%
VISA 405 10.36%
American Express 336 8.60%
Google Pay 294 7.52%
Apple Pay 182 4.66%
Razorpay 153 3.91%
Klarna 133 3.40%
Paytm 117 2.99%
JCB 114 2.92%
Boleto 111 2.84%
Bolt 105 2.69%
Mercado Pago 45 1.15%
WebPay 43 1.10%

Shipping Carriers Distribution

UPS leads with 16.1% among AI-verified physical stores (362 stores) , followed by DHL (13.1%) and СДЭК (11.5%) .

Base: 2,122 AI-verified physical stores with detectable shipping carriers (9.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 16.1%

362 stores

DHL 13.1%

294 stores

259 stores

FedEx 8.8%

199 stores

USPS 6.5%

147 stores

DPD 6.3%

141 stores

128 stores

GLS 4.4%

98 stores

96 stores

Visual Distribution

Distribution of top 10 Firebase shipping carriers (March 2026)
Distribution of shipping carriers in Firebase e-commerce stores
Shipping Carrier Store Count Market Share
UPS 362 16.07%
DHL 294 13.06%
СДЭК 259 11.50%
FedEx 199 8.84%
Почта России 176 7.82%
USPS 147 6.53%
DPD 141 6.26%
Correios 128 5.68%
GLS 98 4.35%
Delhivery 96 4.26%
Hermes 83 3.69%
Bluedart 74 3.29%
Royal Mail 67 2.98%
DTDC 66 2.93%
Estes 62 2.75%

Store Launch Timeline

Over the past 12 months, 4,783 new stores were launched in Firebase , with the highest activity in 2026-02 (387 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 8.1%

387 stores launched

2026-01 8.6%

410 stores launched

2025-12 10.6%

509 stores launched

2025-11 8.5%

406 stores launched

2025-10 7.5%

359 stores launched

2025-09 9.8%

468 stores launched

2025-08 9.7%

463 stores launched

2025-07 7.9%

378 stores launched

2025-06 7.6%

363 stores launched

2025-05 8.6%

413 stores launched

2025-04 6.8%

327 stores launched

2025-03 6.3%

300 stores launched

Monthly Trend

Monthly store launches in Firebase (March 2026)
Monthly store launches in Firebase over the past 12 months
Month Stores Launched Percentage
2026-02 387 8.09%
2026-01 410 8.57%
2025-12 509 10.64%
2025-11 406 8.49%
2025-10 359 7.51%
2025-09 468 9.78%
2025-08 463 9.68%
2025-07 378 7.90%
2025-06 363 7.59%
2025-05 413 8.63%
2025-04 327 6.84%
2025-03 300 6.27%

Active Stores by Launch Year

Currently, 14,800 active stores in Firebase are tracked in our database , with the most stores launched in 2026 (799 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.4%

799 active stores

2025 30.2%

4,463 active stores

2024 10.1%

1,495 active stores

2023 7.5%

1,112 active stores

2022 6.9%

1,019 active stores

2021 6.3%

931 active stores

2020 6.0%

894 active stores

2019 4.1%

604 active stores

2018 4.2%

621 active stores

2017 3.8%

556 active stores

2016 2.1%

305 active stores

2015 1.8%

262 active stores

2014 2.0%

296 active stores

2013 1.9%

281 active stores

2012 1.3%

187 active stores

Distribution by Launch Year

Active stores in Firebase by original launch year (March 2026)
Active stores in Firebase by launch year
Launch Year Active Stores Percentage
2026 799 5.40%
2025 4463 30.16%
2024 1495 10.10%
2023 1112 7.51%
2022 1019 6.89%
2021 931 6.29%
2020 894 6.04%
2019 604 4.08%
2018 621 4.20%
2017 556 3.76%
2016 305 2.06%
2015 262 1.77%
2014 296 2.00%
2013 281 1.90%
2012 187 1.26%
2011 157 1.06%
2010 127 0.86%
2009 119 0.80%
2008 86 0.58%
2007 71 0.48%
2006 61 0.41%
2005 53 0.36%
2004 50 0.34%
2003 51 0.34%
2002 47 0.32%
2001 40 0.27%
2000 42 0.28%
1999 19 0.13%
1998 30 0.20%
1997 9 0.06%
1996 10 0.07%
1995 3 0.02%

Social Media Usage

Facebook leads with 26.9% among stores with at least one detectable social profile (6,689 stores) , followed by Instagram (26.8%) and Twitter (11.8%) .

Base: 14,450 stores with any detectable social profile (62.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 26.9%

6,689 stores

Instagram 26.8%

6,661 stores

Twitter 11.8%

2,935 stores

YouTube 11.4%

2,846 stores

LinkedIn 5.7%

1,423 stores

X 5.0%

1,243 stores

Pinterest 4.3%

1,082 stores

TikTok 4.0%

1,008 stores

WhatsApp 4.0%

984 stores

Vimeo 0.1%

21 stores

Visual Distribution

Distribution of social media platforms in Firebase (March 2026)
Distribution of social media platforms in Firebase e-commerce stores
Social Platform Store Count Market Share
Facebook 6689 26.87%
Instagram 6661 26.76%
Twitter 2935 11.79%
YouTube 2846 11.43%
LinkedIn 1423 5.72%
X 1243 4.99%
Pinterest 1082 4.35%
TikTok 1008 4.05%
WhatsApp 984 3.95%
Vimeo 21 0.08%

Geographic Distribution

India leads with 22.4% (2,370 AI-verified stores) , followed by United States (13.7%) and Belarus (11.7%) .

Base: 10,597 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

India 22.4%

2,370 AI-verified stores

1,456 AI-verified stores

Belarus 11.7%

1,237 AI-verified stores

987 AI-verified stores

915 AI-verified stores

668 AI-verified stores

Peru 3.9%

417 AI-verified stores

324 AI-verified stores

248 AI-verified stores

242 AI-verified stores

Visual Distribution

Geographic distribution of stores using Firebase (March 2026)
Geographic distribution of stores using Firebase
Country AI-Verified Store Count Market Share
India 2370 22.36%
United States 1456 13.74%
Belarus 1237 11.67%
Indonesia 987 9.31%
Russia 915 8.63%
Brazil 668 6.30%
Peru 417 3.94%
United Kingdom 324 3.06%
Pakistan 248 2.34%
Bangladesh 242 2.28%
Spain 188 1.77%
Italy 188 1.77%
Hong Kong 182 1.72%
Saudi Arabia 178 1.68%
Mexico 178 1.68%
France 172 1.62%
Vietnam 169 1.59%
Germany 162 1.53%
Egypt 158 1.49%
Canada 158 1.49%

Data Coverage

Field Rows count Coverage
Website 23.0k 100.00%
Emails 10.2k 44.46%
Phones 4.2k 18.22%
Ecommerce platform 22.5k 97.85%
Couriers 2.1k 9.24%
Payment Providers 3.0k 13.00%
Categories 14.6k 63.55%
Social Media 14.5k 62.91%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Firebase e-commerce landscape:

Analyze 15.3k verified e-commerce stores on Firebase - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Firebase e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Firebase e-commerce intelligence?

We track 15.3k verified Firebase e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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