DoubleClick Ad Exchange (AdX) Technology Adoption in E-commerce
Discover 1.1k verified e-commerce stores using DoubleClick Ad Exchange (AdX). Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.9k domains. 1.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.1k verified active stores out of 3.9k detected · 27.6% verification rate
E-commerce Platforms Distribution
Custom stores with 80.9% of stores with physical delivery (875 stores) , followed by VirtueMart (3.1%) and PrestaShop (2.8%) .
Base: 1,081 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
875 stores
34 stores
30 stores
29 stores
19 stores
16 stores
10 stores
8 stores
5 stores
4 stores
Visual Distribution
875 stores
34 stores
30 stores
29 stores
19 stores
16 stores
10 stores
8 stores
5 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 875 | 80.94% |
| VirtueMart | 34 | 3.15% |
| PrestaShop | 30 | 2.78% |
| WooCommerce | 29 | 2.68% |
| osCommerce | 19 | 1.76% |
| HCL Commerce | 16 | 1.48% |
| ShopFactory | 10 | 0.93% |
| Shopify | 8 | 0.74% |
| Smartstore biz | 5 | 0.46% |
| SAP Commerce Cloud | 4 | 0.37% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 22.4% share of detected DoubleClick Ad Exchange (AdX) e-commerce signals (875) , with VirtueMart at 4.6% and PrestaShop at 0.9% (June 2026) .
Base: 3,913 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
875 websites
180 websites
35 websites
365 websites
59 websites
312 websites
16 websites
9 websites
44 websites
23 websites
Visual Distribution
875 websites
180 websites
35 websites
365 websites
59 websites
312 websites
16 websites
9 websites
44 websites
23 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 875 | 22.36% |
| VirtueMart | 180 | 4.60% |
| PrestaShop | 35 | 0.89% |
| WooCommerce | 365 | 9.33% |
| osCommerce | 59 | 1.51% |
| HCL Commerce | 312 | 7.97% |
| ShopFactory | 16 | 0.41% |
| Shopify | 9 | 0.23% |
| Smartstore biz | 44 | 1.12% |
| SAP Commerce Cloud | 23 | 0.59% |
Categories Distribution
Clothing & Accessories stores with 16.6% of all stores (179 stores) , followed by Toys & Games (8.0%) and Electronics & Technology (8.0%) .
Base: 1,081 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
179 stores
86 stores
86 stores
82 stores
80 stores
74 stores
63 stores
55 stores
52 stores
50 stores
Visual Distribution
179 stores
86 stores
86 stores
82 stores
80 stores
74 stores
63 stores
55 stores
52 stores
50 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 179 | 16.56% |
| Toys & Games | 86 | 7.96% |
| Electronics & Technology | 86 | 7.96% |
| Health & Beauty | 82 | 7.59% |
| Sporting Goods & Outdoor Gear | 80 | 7.40% |
| Home & Garden | 74 | 6.85% |
| Arts & Entertainment | 63 | 5.83% |
| Food & Beverages | 55 | 5.09% |
| Jewelry & Watches | 52 | 4.81% |
| Vehicles & Parts | 50 | 4.63% |
Payment Providers Distribution
PayPal accounts for 30.8% of displayed detection occurrences (114 occurrences) , followed by American Express (13.2%) and Stripe Connect (13.0%) .
Base: 370 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
114 occurrences
49 occurrences
48 occurrences
40 occurrences
39 occurrences
39 occurrences
20 occurrences
9 occurrences
7 occurrences
5 occurrences
Visual Distribution
114 occurrences
49 occurrences
48 occurrences
40 occurrences
39 occurrences
39 occurrences
20 occurrences
9 occurrences
7 occurrences
5 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 114 | 30.81% |
| American Express | 49 | 13.24% |
| Stripe Connect | 48 | 12.97% |
| MasterCard | 40 | 10.81% |
| Bolt | 39 | 10.54% |
| VISA | 39 | 10.54% |
| JCB | 20 | 5.41% |
| BitCoin | 9 | 2.43% |
| Klarna | 7 | 1.89% |
| WebMoney | 5 | 1.35% |
Shipping Carriers Distribution
UPS accounts for 29.4% of displayed detection occurrences (86 occurrences) , followed by USPS (16.0%) and FedEx (14.7%) .
Base: 293 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
86 occurrences
47 occurrences
43 occurrences
31 occurrences
17 occurrences
16 occurrences
16 occurrences
14 occurrences
13 occurrences
10 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 86 | 29.35% |
| USPS | 47 | 16.04% |
| FedEx | 43 | 14.68% |
| DHL | 31 | 10.58% |
| Hermes | 17 | 5.80% |
| Royal Mail | 16 | 5.46% |
| GLS | 16 | 5.46% |
| TNT | 14 | 4.78% |
| DPD | 13 | 4.44% |
| Colissimo | 10 | 3.41% |
Store Launch Timeline
Over the past 12 months, 11 new stores were launched in DoubleClick Ad Exchange (AdX) , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
1 stores launched
4 stores launched
1 stores launched
1 stores launched
1 stores launched
Monthly Trend
9.1% of last 12 months
18.2% of last 12 months
9.1% of last 12 months
36.4% of last 12 months
9.1% of last 12 months
9.1% of last 12 months
9.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 9.09% |
| 2026-01 | 2 | 18.18% |
| 2025-12 | 1 | 9.09% |
| 2025-10 | 4 | 36.36% |
| 2025-09 | 1 | 9.09% |
| 2025-08 | 1 | 9.09% |
| 2025-07 | 1 | 9.09% |
Active Stores by Launch Year
Currently, 941 active stores in DoubleClick Ad Exchange (AdX) are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
9 active stores
8 active stores
24 active stores
10 active stores
23 active stores
30 active stores
33 active stores
57 active stores
32 active stores
18 active stores
16 active stores
24 active stores
89 active stores
50 active stores
Distribution by Launch Year
0.3% of tracked active stores
1.0% of tracked active stores
0.9% of tracked active stores
2.6% of tracked active stores
1.1% of tracked active stores
2.4% of tracked active stores
3.2% of tracked active stores
3.5% of tracked active stores
6.1% of tracked active stores
3.4% of tracked active stores
1.9% of tracked active stores
1.7% of tracked active stores
2.6% of tracked active stores
9.5% of tracked active stores
5.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3 | 0.32% |
| 2025 | 9 | 0.96% |
| 2024 | 8 | 0.85% |
| 2023 | 24 | 2.55% |
| 2022 | 10 | 1.06% |
| 2021 | 23 | 2.44% |
| 2020 | 30 | 3.19% |
| 2019 | 33 | 3.51% |
| 2018 | 57 | 6.06% |
| 2017 | 32 | 3.40% |
| 2016 | 18 | 1.91% |
| 2015 | 16 | 1.70% |
| 2014 | 24 | 2.55% |
| 2013 | 89 | 9.46% |
| 2012 | 50 | 5.31% |
Geographic Distribution
United States stores with 25.2% (272 active verified stores) , followed by Russia (5.8%) and Japan (5.5%) .
Base: 1,081 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
272 active verified stores
63 active verified stores
59 active verified stores
54 active verified stores
50 active verified stores
42 active verified stores
36 active verified stores
26 active verified stores
24 active verified stores
24 active verified stores
Visual Distribution
272 active verified stores
63 active verified stores
59 active verified stores
54 active verified stores
50 active verified stores
42 active verified stores
36 active verified stores
26 active verified stores
24 active verified stores
24 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 272 | 25.16% |
| Russia | 63 | 5.83% |
| Japan | 59 | 5.46% |
| Germany | 54 | 5.00% |
| United Kingdom | 50 | 4.63% |
| France | 42 | 3.89% |
| India | 36 | 3.33% |
| Ukraine | 26 | 2.41% |
| China | 24 | 2.22% |
| Canada | 24 | 2.22% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.9k | 100.00% |
| Emails | 2.1k | 52.93% |
| Phones | 1.2k | 29.87% |
| Ecommerce platform | 2.2k | 56.07% |
| Couriers | 2.1k | 54.33% |
| Payment Providers | 2.1k | 52.67% |
| Categories | 1.1k | 28.11% |
| Social Media | 1.9k | 47.28% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the DoubleClick Ad Exchange (AdX) e-commerce landscape:
Analyze 1.1k verified e-commerce stores on DoubleClick Ad Exchange (AdX) - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across DoubleClick Ad Exchange (AdX) e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the DoubleClick Ad Exchange (AdX) e-commerce intelligence?
-
We track 1.1k verified DoubleClick Ad Exchange (AdX) e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 37.2% of displayed detection occurrences (252 occurrences) , followed by Twitter (22.6%) and YouTube (16.5%) .
Base: 677 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
252 occurrences
153 occurrences
112 occurrences
64 occurrences
43 occurrences
25 occurrences
12 occurrences
7 occurrences
5 occurrences
4 occurrences
Visual Distribution
252 occurrences
153 occurrences
112 occurrences
64 occurrences
43 occurrences
25 occurrences
12 occurrences
7 occurrences
5 occurrences
4 occurrences