DoubleClick Ad Exchange (AdX) Technology Adoption in E-commerce
Discover 13.8k e-commerce stores using DoubleClick Ad Exchange (AdX). Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 98.0% of stores with physical delivery (13,503 stores) , followed by HCL Commerce (0.6%) and WooCommerce (0.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,503 stores
80 stores
65 stores
35 stores
28 stores
9 stores
9 stores
8 stores
8 stores
8 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 13503 | 97.98% |
| HCL Commerce | 80 | 0.58% |
| WooCommerce | 65 | 0.47% |
| PrestaShop | 35 | 0.25% |
| osCommerce | 28 | 0.20% |
| Yahoo! Ecommerce | 9 | 0.07% |
| ShopFactory | 9 | 0.07% |
| Zen Cart | 8 | 0.06% |
| BigCommerce | 8 | 0.06% |
| Shopify | 8 | 0.06% |
| Ecwid | 6 | 0.04% |
| VirtueMart | 6 | 0.04% |
| Magento | 6 | 0.04% |
| SummerCart | 6 | 0.04% |
| SAP Commerce Cloud | 5 | 0.04% |
All Stores Distribution
Custom holds 93.9% share of all DoubleClick Ad Exchange (AdX) e-commerce stores (13,503) , with HCL Commerce at 2.4% and WooCommerce at 1.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
13,503 stores
346 stores
248 stores
39 stores
67 stores
14 stores
16 stores
14 stores
27 stores
10 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 13503 | 93.86% |
| HCL Commerce | 346 | 2.41% |
| WooCommerce | 248 | 1.72% |
| PrestaShop | 39 | 0.27% |
| osCommerce | 67 | 0.47% |
| Yahoo! Ecommerce | 14 | 0.10% |
| ShopFactory | 16 | 0.11% |
| Zen Cart | 14 | 0.10% |
| BigCommerce | 27 | 0.19% |
| Shopify | 10 | 0.07% |
| Ecwid | 32 | 0.22% |
| VirtueMart | 8 | 0.06% |
| Magento | 29 | 0.20% |
| SummerCart | 6 | 0.04% |
| SAP Commerce Cloud | 27 | 0.19% |
Categories Distribution
Health & Beauty leads with 15.4% of all stores (1,720 stores) , followed by Electronics & Technology (11.7%) and Food & Beverages (11.7%) .
Top 10 Categories
1,720 stores
1,310 stores
1,309 stores
1,054 stores
968 stores
953 stores
621 stores
492 stores
451 stores
421 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1720 | 15.43% |
| Electronics & Technology | 1310 | 11.75% |
| Food & Beverages | 1309 | 11.74% |
| Clothing & Accessories | 1054 | 9.45% |
| Vehicles & Parts | 968 | 8.68% |
| Arts & Entertainment | 953 | 8.55% |
| Home & Garden | 621 | 5.57% |
| Sporting Goods & Outdoor Gear | 492 | 4.41% |
| Furniture & Home Decor | 451 | 4.04% |
| Gifts & Special Occasions | 421 | 3.78% |
| Books & Media | 391 | 3.51% |
| Pets & Pet Supplies | 379 | 3.40% |
| Jewelry & Watches | 378 | 3.39% |
| Business & Industrial | 377 | 3.38% |
| Toys & Games | 326 | 2.92% |
Payment Providers Distribution
Bolt leads with 22.3% among AI-verified physical stores (502 stores) , followed by PayPal (19.9%) and Stripe Connect (12.9%) .
Base: 4,135 AI-verified physical stores with detectable payment providers (24.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
502 stores
448 stores
290 stores
191 stores
178 stores
147 stores
146 stores
104 stores
67 stores
37 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Bolt | 502 | 22.25% |
| PayPal | 448 | 19.86% |
| Stripe Connect | 290 | 12.85% |
| Paddle | 191 | 8.47% |
| MasterCard | 178 | 7.89% |
| American Express | 147 | 6.52% |
| VISA | 146 | 6.47% |
| BitCoin | 104 | 4.61% |
| JCB | 67 | 2.97% |
| Braintree | 37 | 1.64% |
| Swish | 33 | 1.46% |
| Mada | 32 | 1.42% |
| Intuit | 31 | 1.37% |
| Mollie | 26 | 1.15% |
| First Data | 24 | 1.06% |
Shipping Carriers Distribution
UPS leads with 23.8% among AI-verified physical stores (567 stores) , followed by FedEx (12.1%) and USPS (11.6%) .
Base: 4,316 AI-verified physical stores with detectable shipping carriers (25.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 567 | 23.83% |
| FedEx | 289 | 12.15% |
| USPS | 276 | 11.60% |
| Hermes | 198 | 8.32% |
| DHL | 178 | 7.48% |
| Estes | 148 | 6.22% |
| TNT | 148 | 6.22% |
| Speedy | 135 | 5.67% |
| Royal Mail | 102 | 4.29% |
| GLS | 74 | 3.11% |
| TCS | 59 | 2.48% |
| ASM | 58 | 2.44% |
| Blue Star | 56 | 2.35% |
| Yamato Japan | 46 | 1.93% |
| Canada Post | 45 | 1.89% |
Store Launch Timeline
Over the past 12 months, 65 new stores were launched in DoubleClick Ad Exchange (AdX) , with the highest activity in 2025-11 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
6 stores launched
4 stores launched
9 stores launched
5 stores launched
3 stores launched
7 stores launched
6 stores launched
5 stores launched
6 stores launched
4 stores launched
5 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 5 | 7.69% |
| 2025-10 | 6 | 9.23% |
| 2025-09 | 4 | 6.15% |
| 2025-08 | 9 | 13.85% |
| 2025-07 | 5 | 7.69% |
| 2025-06 | 3 | 4.62% |
| 2025-05 | 7 | 10.77% |
| 2025-04 | 6 | 9.23% |
| 2025-03 | 5 | 7.69% |
| 2025-02 | 6 | 9.23% |
| 2025-01 | 4 | 6.15% |
| 2024-12 | 5 | 7.69% |
Active Stores by Launch Year
Currently, 9,114 active stores in DoubleClick Ad Exchange (AdX) are tracked in our database , with the most stores launched in 2025 (60 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
60 active stores
74 active stores
262 active stores
74 active stores
142 active stores
256 active stores
375 active stores
776 active stores
472 active stores
225 active stores
258 active stores
251 active stores
1,226 active stores
674 active stores
875 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 60 | 0.66% |
| 2024 | 74 | 0.81% |
| 2023 | 262 | 2.87% |
| 2022 | 74 | 0.81% |
| 2021 | 142 | 1.56% |
| 2020 | 256 | 2.81% |
| 2019 | 375 | 4.11% |
| 2018 | 776 | 8.51% |
| 2017 | 472 | 5.18% |
| 2016 | 225 | 2.47% |
| 2015 | 258 | 2.83% |
| 2014 | 251 | 2.75% |
| 2013 | 1226 | 13.45% |
| 2012 | 674 | 7.40% |
| 2011 | 875 | 9.60% |
| 2010 | 569 | 6.24% |
| 2009 | 601 | 6.59% |
| 2008 | 480 | 5.27% |
| 2007 | 354 | 3.88% |
| 2006 | 288 | 3.16% |
| 2005 | 196 | 2.15% |
| 2004 | 201 | 2.21% |
| 2003 | 98 | 1.08% |
| 2002 | 74 | 0.81% |
| 2001 | 79 | 0.87% |
| 2000 | 79 | 0.87% |
| 1999 | 50 | 0.55% |
| 1998 | 22 | 0.24% |
| 1997 | 15 | 0.16% |
| 1996 | 4 | 0.04% |
| 1995 | 4 | 0.04% |
Geographic Distribution
United States leads with 39.0% (4,001 AI-verified stores) , followed by United Kingdom (6.8%) and Russia (5.4%) .
Base: 10,266 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
4,001 AI-verified stores
694 AI-verified stores
553 AI-verified stores
528 AI-verified stores
507 AI-verified stores
471 AI-verified stores
470 AI-verified stores
391 AI-verified stores
372 AI-verified stores
340 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 4001 | 38.97% |
| United Kingdom | 694 | 6.76% |
| Russia | 553 | 5.39% |
| China | 528 | 5.14% |
| India | 507 | 4.94% |
| Spain | 471 | 4.59% |
| Japan | 470 | 4.58% |
| Indonesia | 391 | 3.81% |
| Brazil | 372 | 3.62% |
| Turkey | 340 | 3.31% |
| France | 316 | 3.08% |
| Poland | 251 | 2.44% |
| Italy | 221 | 2.15% |
| Canada | 207 | 2.02% |
| Argentina | 188 | 1.83% |
| Australia | 181 | 1.76% |
| Germany | 171 | 1.67% |
| South Africa | 139 | 1.35% |
| Ukraine | 135 | 1.32% |
| Netherlands | 130 | 1.27% |
Featured Stores
Discover the strongest performers and newest entrants in DoubleClick Ad Exchange (AdX)'s e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Health & Beauty
Custom — Health & Beauty
Custom — Vehicles & Parts
Custom — Health & Beauty
Custom — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 16.9k | 100.00% |
| Emails | 6.4k | 38.15% |
| Phones | 2.6k | 15.15% |
| Ecommerce platform | 14.6k | 86.34% |
| Couriers | 4.3k | 25.54% |
| Payment Providers | 4.1k | 24.47% |
| Categories | 13.8k | 81.56% |
| Social Media | 7.0k | 41.69% |
Starter Package
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Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed DoubleClick Ad Exchange (AdX) E-commerce Database to:
Gain actionable insights into 13.8k physical stores in DoubleClick Ad Exchange (AdX).
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at DoubleClick Ad Exchange (AdX) online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the DoubleClick Ad Exchange (AdX) E-commerce Database?
-
Our database covers over 13.8k DoubleClick Ad Exchange (AdX) physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 33.3% among stores with at least one detectable social profile (3,107 stores) , followed by Twitter (23.7%) and YouTube (21.2%) .
Base: 7,045 stores with any detectable social profile (41.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,107 stores
2,209 stores
1,980 stores
829 stores
813 stores
245 stores
49 stores
43 stores
27 stores
23 stores
Visual Distribution