Debian Technology Adoption in E-commerce

Discover 36.3k e-commerce stores using Debian. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 57.2% of stores with physical delivery (20,560 stores) , followed by WooCommerce (19.6%) and PrestaShop (12.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 57.2%

20,560 stores

7,041 stores

4,352 stores

2,469 stores

478 stores

266 stores

236 stores

170 stores

72 stores

68 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Debian
Platform Stores with Physical Delivery Percentage
Custom 20560 57.18%
WooCommerce 7041 19.58%
PrestaShop 4352 12.10%
Magento 2469 6.87%
OpenCart 478 1.33%
1C-Bitrix 266 0.74%
Shopware 236 0.66%
JTL Shop 170 0.47%
Gambio 72 0.20%
TradePending 68 0.19%
osCommerce 66 0.18%
Modified eCommerce 62 0.17%
OXID eShop Community Edition 44 0.12%
Zen Cart 39 0.11%
EC-CUBE 34 0.09%

All Stores Distribution

Custom holds 43.5% share of all Debian e-commerce stores (20,560) , with WooCommerce at 32.9% and PrestaShop at 10.5% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 43.5%

20,560 stores

15,581 stores

4,983 stores

2,805 stores

705 stores

847 stores

666 stores

330 stores

129 stores

68 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Debian
Platform Total Stores Percentage
Custom 20560 43.47%
WooCommerce 15581 32.94%
PrestaShop 4983 10.53%
Magento 2805 5.93%
OpenCart 705 1.49%
1C-Bitrix 847 1.79%
Shopware 666 1.41%
JTL Shop 330 0.70%
Gambio 129 0.27%
TradePending 68 0.14%
osCommerce 112 0.24%
Modified eCommerce 267 0.56%
OXID eShop Community Edition 125 0.26%
Zen Cart 84 0.18%
EC-CUBE 38 0.08%

Categories Distribution

Electronics & Technology leads with 11.8% of all stores (3,351 stores) , followed by Health & Beauty (11.2%) and Clothing & Accessories (10.5%) .

Top 10 Categories

Electronics & Technology 11.8%

3,351 stores

Health & Beauty 11.2%

3,180 stores

Clothing & Accessories 10.5%

2,969 stores

Food & Beverages 9.2%

2,620 stores

Home & Garden 8.9%

2,525 stores

Vehicles & Parts 8.1%

2,314 stores

Furniture & Home Decor 7.8%

2,224 stores

Gifts & Special Occasions 6.7%

1,909 stores

Business & Industrial 5.5%

1,567 stores

Tools & Hardware 4.9%

1,386 stores

Visual Distribution

Distribution of top 10 Debian store categories (November 2025)
Distribution of categories in Debian e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 3351 11.80%
Health & Beauty 3180 11.20%
Clothing & Accessories 2969 10.46%
Food & Beverages 2620 9.23%
Home & Garden 2525 8.89%
Vehicles & Parts 2314 8.15%
Furniture & Home Decor 2224 7.83%
Gifts & Special Occasions 1909 6.72%
Business & Industrial 1567 5.52%
Tools & Hardware 1386 4.88%
Sporting Goods & Outdoor Gear 1368 4.82%
Jewelry & Watches 906 3.19%
Books & Media 780 2.75%
Arts & Entertainment 736 2.59%
Pets & Pet Supplies 562 1.98%

Payment Providers Distribution

PayPal leads with 32.7% among AI-verified physical stores (3,892 stores) , followed by MasterCard (15.7%) and VISA (9.8%) .

Base: 10,238 AI-verified physical stores with detectable payment providers (20.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.7%

3,892 stores

1,862 stores

VISA 9.8%

1,166 stores

817 stores

814 stores

720 stores

Bolt 4.0%

472 stores

412 stores

SEPA 3.1%

367 stores

JCB 2.6%

311 stores

Visual Distribution

Distribution of top 10 Debian payment providers (November 2025)
Distribution of payment providers in Debian e-commerce stores
Payment Provider Store Count Market Share
PayPal 3892 32.74%
MasterCard 1862 15.66%
VISA 1166 9.81%
Stripe Connect 817 6.87%
Klarna 814 6.85%
American Express 720 6.06%
Bolt 472 3.97%
Apple Pay 412 3.47%
SEPA 367 3.09%
JCB 311 2.62%
Google Pay 306 2.57%
Amazon Pay 217 1.83%
BitCoin 193 1.62%
Przelewy24 175 1.47%
PayU 165 1.39%

Shipping Carriers Distribution

UPS leads with 19.6% among AI-verified physical stores (2,849 stores) , followed by FedEx (12.5%) and USPS (10.4%) .

Base: 10,536 AI-verified physical stores with detectable shipping carriers (21.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 19.6%

2,849 stores

FedEx 12.5%

1,816 stores

USPS 10.4%

1,516 stores

DHL 9.3%

1,343 stores

DPD 9.2%

1,340 stores

GLS 8.8%

1,278 stores

1,033 stores

566 stores

493 stores

Visual Distribution

Distribution of top 10 Debian shipping carriers (November 2025)
Distribution of shipping carriers in Debian e-commerce stores
Shipping Carrier Store Count Market Share
UPS 2849 19.62%
FedEx 1816 12.51%
USPS 1516 10.44%
DHL 1343 9.25%
DPD 1340 9.23%
GLS 1278 8.80%
Canada Post 1033 7.12%
Почта России 693 4.77%
СДЭК 566 3.90%
Colissimo 493 3.40%
Ceska Posta 446 3.07%
TNT 313 2.16%
Mondial Relay 303 2.09%
Hermes 276 1.90%
La Poste 253 1.74%

Store Launch Timeline

Over the past 12 months, 5,611 new stores were launched in Debian , with the highest activity in 2025-10 (1,489 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 26.5%

1,489 stores launched

2025-09 8.1%

452 stores launched

2025-08 7.7%

431 stores launched

2025-07 12.7%

713 stores launched

2025-06 8.8%

493 stores launched

2025-05 6.0%

334 stores launched

2025-04 7.2%

406 stores launched

2025-03 5.4%

303 stores launched

2025-02 5.2%

289 stores launched

2025-01 5.0%

282 stores launched

2024-12 4.7%

264 stores launched

2024-11 2.8%

155 stores launched

Monthly Trend

Monthly store launches in Debian (November 2025)
Monthly store launches in Debian over the past 12 months
Month Stores Launched Percentage
2025-10 1489 26.54%
2025-09 452 8.06%
2025-08 431 7.68%
2025-07 713 12.71%
2025-06 493 8.79%
2025-05 334 5.95%
2025-04 406 7.24%
2025-03 303 5.40%
2025-02 289 5.15%
2025-01 282 5.03%
2024-12 264 4.71%
2024-11 155 2.76%

Active Stores by Launch Year

Currently, 35,638 active stores in Debian are tracked in our database , with the most stores launched in 2025 (5,201 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.6%

5,201 active stores

2024 8.6%

3,066 active stores

2023 6.1%

2,172 active stores

2022 5.7%

2,028 active stores

2021 6.7%

2,393 active stores

2020 6.7%

2,378 active stores

2019 4.9%

1,764 active stores

2018 6.1%

2,169 active stores

2017 5.1%

1,826 active stores

2016 3.2%

1,148 active stores

2015 2.8%

987 active stores

2014 2.9%

1,023 active stores

2013 3.7%

1,319 active stores

2012 2.7%

949 active stores

2011 2.7%

951 active stores

Distribution by Launch Year

Active stores in Debian by original launch year (November 2025)
Active stores in Debian by launch year
Launch Year Active Stores Percentage
2025 5201 14.59%
2024 3066 8.60%
2023 2172 6.09%
2022 2028 5.69%
2021 2393 6.71%
2020 2378 6.67%
2019 1764 4.95%
2018 2169 6.09%
2017 1826 5.12%
2016 1148 3.22%
2015 987 2.77%
2014 1023 2.87%
2013 1319 3.70%
2012 949 2.66%
2011 951 2.67%
2010 878 2.46%
2009 779 2.19%
2008 702 1.97%
2007 665 1.87%
2006 448 1.26%
2005 387 1.09%
2004 454 1.27%
2003 397 1.11%
2002 343 0.96%
2001 440 1.23%
2000 320 0.90%
1999 214 0.60%
1998 126 0.35%
1997 67 0.19%
1996 42 0.12%
1995 2 0.01%

Social Media Usage

Facebook leads with 35.5% among stores with at least one detectable social profile (13,324 stores) , followed by Instagram (26.0%) and YouTube (12.9%) .

Base: 22,969 stores with any detectable social profile (46.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.5%

13,324 stores

Instagram 26.0%

9,753 stores

YouTube 12.9%

4,831 stores

Twitter 8.8%

3,293 stores

LinkedIn 6.2%

2,308 stores

Pinterest 2.9%

1,075 stores

TikTok 2.5%

946 stores

WhatsApp 2.5%

936 stores

X 2.5%

921 stores

Vimeo 0.3%

129 stores

Visual Distribution

Distribution of social media platforms in Debian (November 2025)
Distribution of social media platforms in Debian e-commerce stores
Social Platform Store Count Market Share
Facebook 13324 35.52%
Instagram 9753 26.00%
YouTube 4831 12.88%
Twitter 3293 8.78%
LinkedIn 2308 6.15%
Pinterest 1075 2.87%
TikTok 946 2.52%
WhatsApp 936 2.49%
X 921 2.45%
Vimeo 129 0.34%

Geographic Distribution

Russia leads with 15.7% (4,354 AI-verified stores) , followed by Czechia (13.0%) and France (12.1%) .

Base: 27,741 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 15.7%

4,354 AI-verified stores

Czechia 13.0%

3,614 AI-verified stores

France 12.1%

3,363 AI-verified stores

2,876 AI-verified stores

2,161 AI-verified stores

Spain 5.4%

1,500 AI-verified stores

1,210 AI-verified stores

Italy 4.1%

1,145 AI-verified stores

1,109 AI-verified stores

India 3.3%

927 AI-verified stores

Visual Distribution

Geographic distribution of stores using Debian (November 2025)
Geographic distribution of stores using Debian
Country AI-Verified Store Count Market Share
Russia 4354 15.70%
Czechia 3614 13.03%
France 3363 12.12%
United States 2876 10.37%
Germany 2161 7.79%
Spain 1500 5.41%
Hungary 1210 4.36%
Italy 1145 4.13%
Poland 1109 4.00%
India 927 3.34%
Brazil 884 3.19%
United Kingdom 784 2.83%
Ukraine 681 2.45%
Slovakia 664 2.39%
Netherlands 603 2.17%
Canada 491 1.77%
Argentina 433 1.56%
Belgium 343 1.24%
Sweden 307 1.11%
Austria 292 1.05%

Dataset Coverage

Field Rows count Coverage
Website 49.4k 100.00%
Emails 30.9k 62.58%
Phones 19.0k 38.53%
Ecommerce platform 48.5k 98.21%
Couriers 10.5k 21.31%
Payment Providers 10.2k 20.71%
Categories 34.2k 69.22%
Social Media 23.0k 46.47%

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Frequently Asked Questions

What data is included in the Debian E-commerce Database?

Our database covers over 36.3k Debian physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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