Debian Technology Adoption in E-commerce

Discover 37.0k e-commerce stores using Debian. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 55.0% of stores with physical delivery (20,144 stores) , followed by WooCommerce (20.7%) and PrestaShop (12.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 55.0%

20,144 stores

7,582 stores

4,598 stores

2,632 stores

510 stores

284 stores

261 stores

158 stores

80 stores

76 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Debian
Platform Stores with Physical Delivery Percentage
Custom 20144 55.04%
WooCommerce 7582 20.71%
PrestaShop 4598 12.56%
Magento 2632 7.19%
OpenCart 510 1.39%
1C-Bitrix 284 0.78%
Shopware 261 0.71%
JTL Shop 158 0.43%
TradePending 80 0.22%
Modified eCommerce 76 0.21%
osCommerce 76 0.21%
Gambio 73 0.20%
OXID eShop Community Edition 46 0.13%
EC-CUBE 41 0.11%
Zen Cart 41 0.11%

All Stores Distribution

Custom holds 42.7% share of all Debian e-commerce stores (20,144) , with WooCommerce at 33.9% and PrestaShop at 10.7% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 42.7%

20,144 stores

15,966 stores

5,025 stores

2,949 stores

615 stores

769 stores

660 stores

308 stores

80 stores

184 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Debian
Platform Total Stores Percentage
Custom 20144 42.73%
WooCommerce 15966 33.87%
PrestaShop 5025 10.66%
Magento 2949 6.26%
OpenCart 615 1.30%
1C-Bitrix 769 1.63%
Shopware 660 1.40%
JTL Shop 308 0.65%
TradePending 80 0.17%
Modified eCommerce 184 0.39%
osCommerce 103 0.22%
Gambio 128 0.27%
OXID eShop Community Edition 100 0.21%
EC-CUBE 43 0.09%
Zen Cart 71 0.15%

Categories Distribution

Electronics & Technology leads with 12.3% of all stores (3,559 stores) , followed by Health & Beauty (11.7%) and Clothing & Accessories (11.0%) .

Top 10 Categories

Electronics & Technology 12.3%

3,559 stores

Health & Beauty 11.7%

3,385 stores

Clothing & Accessories 11.0%

3,160 stores

Home & Garden 9.3%

2,667 stores

Food & Beverages 9.2%

2,638 stores

Vehicles & Parts 8.0%

2,314 stores

Furniture & Home Decor 7.0%

2,012 stores

Gifts & Special Occasions 6.2%

1,780 stores

Business & Industrial 5.3%

1,523 stores

Sporting Goods & Outdoor Gear 5.0%

1,449 stores

Visual Distribution

Distribution of top 10 Debian store categories (December 2025)
Distribution of categories in Debian e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 3559 12.35%
Health & Beauty 3385 11.74%
Clothing & Accessories 3160 10.96%
Home & Garden 2667 9.25%
Food & Beverages 2638 9.15%
Vehicles & Parts 2314 8.03%
Furniture & Home Decor 2012 6.98%
Gifts & Special Occasions 1780 6.17%
Business & Industrial 1523 5.28%
Sporting Goods & Outdoor Gear 1449 5.03%
Tools & Hardware 1361 4.72%
Jewelry & Watches 931 3.23%
Books & Media 742 2.57%
Arts & Entertainment 733 2.54%
Pets & Pet Supplies 572 1.98%

Payment Providers Distribution

PayPal leads with 32.3% among AI-verified physical stores (3,886 stores) , followed by MasterCard (15.7%) and VISA (10.1%) .

Base: 10,061 AI-verified physical stores with detectable payment providers (20.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.3%

3,886 stores

1,892 stores

VISA 10.1%

1,217 stores

822 stores

797 stores

739 stores

Bolt 3.8%

460 stores

439 stores

SEPA 3.1%

369 stores

328 stores

Visual Distribution

Distribution of top 10 Debian payment providers (December 2025)
Distribution of payment providers in Debian e-commerce stores
Payment Provider Store Count Market Share
PayPal 3886 32.33%
MasterCard 1892 15.74%
VISA 1217 10.13%
Klarna 822 6.84%
Stripe Connect 797 6.63%
American Express 739 6.15%
Bolt 460 3.83%
Apple Pay 439 3.65%
SEPA 369 3.07%
Google Pay 328 2.73%
JCB 309 2.57%
Amazon Pay 228 1.90%
BitCoin 184 1.53%
Przelewy24 177 1.47%
PayU 171 1.42%

Shipping Carriers Distribution

UPS leads with 19.7% among AI-verified physical stores (2,915 stores) , followed by FedEx (12.3%) and USPS (10.2%) .

Base: 10,441 AI-verified physical stores with detectable shipping carriers (21.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 19.7%

2,915 stores

FedEx 12.3%

1,822 stores

USPS 10.2%

1,513 stores

DHL 9.7%

1,429 stores

DPD 9.6%

1,417 stores

GLS 8.7%

1,291 stores

1,017 stores

574 stores

519 stores

Visual Distribution

Distribution of top 10 Debian shipping carriers (December 2025)
Distribution of shipping carriers in Debian e-commerce stores
Shipping Carrier Store Count Market Share
UPS 2915 19.70%
FedEx 1822 12.31%
USPS 1513 10.23%
DHL 1429 9.66%
DPD 1417 9.58%
GLS 1291 8.72%
Canada Post 1017 6.87%
Почта России 690 4.66%
СДЭК 574 3.88%
Colissimo 519 3.51%
Ceska Posta 447 3.02%
TNT 332 2.24%
Mondial Relay 280 1.89%
Hermes 278 1.88%
La Poste 273 1.84%

Store Launch Timeline

Over the past 12 months, 5,891 new stores were launched in Debian , with the highest activity in 2025-11 (531 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.0%

531 stores launched

2025-10 22.9%

1,351 stores launched

2025-09 7.4%

438 stores launched

2025-08 7.0%

414 stores launched

2025-07 11.7%

692 stores launched

2025-06 8.5%

501 stores launched

2025-05 6.1%

361 stores launched

2025-04 6.8%

401 stores launched

2025-03 5.7%

333 stores launched

2025-02 7.2%

424 stores launched

2025-01 5.3%

311 stores launched

2024-12 2.3%

134 stores launched

Monthly Trend

Monthly store launches in Debian (December 2025)
Monthly store launches in Debian over the past 12 months
Month Stores Launched Percentage
2025-11 531 9.01%
2025-10 1351 22.93%
2025-09 438 7.44%
2025-08 414 7.03%
2025-07 692 11.75%
2025-06 501 8.50%
2025-05 361 6.13%
2025-04 401 6.81%
2025-03 333 5.65%
2025-02 424 7.20%
2025-01 311 5.28%
2024-12 134 2.27%

Active Stores by Launch Year

Currently, 36,259 active stores in Debian are tracked in our database , with the most stores launched in 2025 (5,760 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.9%

5,760 active stores

2024 8.3%

3,010 active stores

2023 6.2%

2,233 active stores

2022 5.7%

2,059 active stores

2021 6.7%

2,426 active stores

2020 6.6%

2,405 active stores

2019 4.9%

1,786 active stores

2018 6.1%

2,199 active stores

2017 5.1%

1,838 active stores

2016 3.1%

1,125 active stores

2015 2.7%

981 active stores

2014 2.8%

1,016 active stores

2013 3.6%

1,318 active stores

2012 2.6%

950 active stores

2011 2.6%

946 active stores

Distribution by Launch Year

Active stores in Debian by original launch year (December 2025)
Active stores in Debian by launch year
Launch Year Active Stores Percentage
2025 5760 15.89%
2024 3010 8.30%
2023 2233 6.16%
2022 2059 5.68%
2021 2426 6.69%
2020 2405 6.63%
2019 1786 4.93%
2018 2199 6.06%
2017 1838 5.07%
2016 1125 3.10%
2015 981 2.71%
2014 1016 2.80%
2013 1318 3.63%
2012 950 2.62%
2011 946 2.61%
2010 874 2.41%
2009 780 2.15%
2008 706 1.95%
2007 645 1.78%
2006 443 1.22%
2005 389 1.07%
2004 452 1.25%
2003 399 1.10%
2002 332 0.92%
2001 425 1.17%
2000 315 0.87%
1999 219 0.60%
1998 124 0.34%
1997 63 0.17%
1996 40 0.11%
1995 1 0.00%

Social Media Usage

Facebook leads with 35.6% among stores with at least one detectable social profile (13,990 stores) , followed by Instagram (25.9%) and YouTube (13.1%) .

Base: 23,346 stores with any detectable social profile (47.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.6%

13,990 stores

Instagram 25.9%

10,199 stores

YouTube 13.1%

5,158 stores

Twitter 8.6%

3,367 stores

LinkedIn 6.3%

2,471 stores

Pinterest 3.1%

1,232 stores

TikTok 2.7%

1,064 stores

WhatsApp 2.4%

932 stores

X 2.0%

779 stores

Vimeo 0.3%

131 stores

Visual Distribution

Distribution of social media platforms in Debian (December 2025)
Distribution of social media platforms in Debian e-commerce stores
Social Platform Store Count Market Share
Facebook 13990 35.58%
Instagram 10199 25.94%
YouTube 5158 13.12%
Twitter 3367 8.56%
LinkedIn 2471 6.28%
Pinterest 1232 3.13%
TikTok 1064 2.71%
WhatsApp 932 2.37%
X 779 1.98%
Vimeo 131 0.33%

Geographic Distribution

Russia leads with 15.2% (4,226 AI-verified stores) , followed by Czechia (13.4%) and France (12.2%) .

Base: 27,796 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 15.2%

4,226 AI-verified stores

Czechia 13.4%

3,716 AI-verified stores

France 12.2%

3,402 AI-verified stores

2,863 AI-verified stores

2,185 AI-verified stores

Spain 5.5%

1,526 AI-verified stores

1,252 AI-verified stores

Italy 4.2%

1,174 AI-verified stores

1,149 AI-verified stores

912 AI-verified stores

Visual Distribution

Geographic distribution of stores using Debian (December 2025)
Geographic distribution of stores using Debian
Country AI-Verified Store Count Market Share
Russia 4226 15.20%
Czechia 3716 13.37%
France 3402 12.24%
United States 2863 10.30%
Germany 2185 7.86%
Spain 1526 5.49%
Hungary 1252 4.50%
Italy 1174 4.22%
Poland 1149 4.13%
Brazil 912 3.28%
United Kingdom 803 2.89%
India 746 2.68%
Ukraine 707 2.54%
Slovakia 693 2.49%
Netherlands 584 2.10%
Canada 485 1.74%
Argentina 431 1.55%
Belgium 347 1.25%
Sweden 308 1.11%
Austria 287 1.03%

Dataset Coverage

Field Rows count Coverage
Website 49.0k 100.00%
Emails 30.8k 62.80%
Phones 18.7k 38.07%
Ecommerce platform 48.3k 98.63%
Couriers 10.4k 21.31%
Payment Providers 10.1k 20.54%
Categories 35.2k 71.88%
Social Media 23.3k 47.65%

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Frequently Asked Questions

What data is included in the Debian E-commerce Database?

Our database covers over 37.0k Debian physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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