Debian Technology Adoption in E-commerce
Discover 22.6k verified e-commerce stores using Debian. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 33.6k domains. 22.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
22.6k verified active stores out of 33.6k detected · 67.3% verification rate
E-commerce Platforms Distribution
Custom stores with 39.3% of stores with physical delivery (8,907 stores) , followed by WooCommerce (24.2%) and PrestaShop (15.6%) .
Base: 22,640 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,907 stores
5,478 stores
3,524 stores
1,735 stores
535 stores
396 stores
297 stores
217 stores
201 stores
180 stores
Visual Distribution
8,907 stores
5,478 stores
3,524 stores
1,735 stores
535 stores
396 stores
297 stores
217 stores
201 stores
180 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 8907 | 39.34% |
| WooCommerce | 5478 | 24.20% |
| PrestaShop | 3524 | 15.57% |
| Magento | 1735 | 7.66% |
| Shopware | 535 | 2.36% |
| OpenCart | 396 | 1.75% |
| Binargon CMS | 297 | 1.31% |
| JTL Shop | 217 | 0.96% |
| Shop5 | 201 | 0.89% |
| VirtueMart | 180 | 0.80% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 26.5% share of detected Debian e-commerce signals (8,907) , with WooCommerce at 40.5% and PrestaShop at 11.5% (June 2026) .
Base: 33,644 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
8,907 websites
13,618 websites
3,859 websites
1,909 websites
573 websites
462 websites
423 websites
233 websites
268 websites
288 websites
Visual Distribution
8,907 websites
13,618 websites
3,859 websites
1,909 websites
573 websites
462 websites
423 websites
233 websites
268 websites
288 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 8907 | 26.47% |
| WooCommerce | 13618 | 40.48% |
| PrestaShop | 3859 | 11.47% |
| Magento | 1909 | 5.67% |
| Shopware | 573 | 1.70% |
| OpenCart | 462 | 1.37% |
| Binargon CMS | 423 | 1.26% |
| JTL Shop | 233 | 0.69% |
| Shop5 | 268 | 0.80% |
| VirtueMart | 288 | 0.86% |
Categories Distribution
Health & Beauty stores with 10.2% of all stores (2,319 stores) , followed by Clothing & Accessories (8.8%) and Food & Beverages (8.6%) .
Base: 22,640 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,319 stores
1,990 stores
1,947 stores
1,674 stores
1,664 stores
1,455 stores
1,411 stores
1,333 stores
1,234 stores
1,091 stores
Visual Distribution
2,319 stores
1,990 stores
1,947 stores
1,674 stores
1,664 stores
1,455 stores
1,411 stores
1,333 stores
1,234 stores
1,091 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2319 | 10.24% |
| Clothing & Accessories | 1990 | 8.79% |
| Food & Beverages | 1947 | 8.60% |
| Electronics & Technology | 1674 | 7.39% |
| Home & Garden | 1664 | 7.35% |
| Tools & Hardware | 1455 | 6.43% |
| Gifts & Special Occasions | 1411 | 6.23% |
| Sporting Goods & Outdoor Gear | 1333 | 5.89% |
| Business & Industrial | 1234 | 5.45% |
| Furniture & Home Decor | 1091 | 4.82% |
Payment Providers Distribution
PayPal accounts for 30.8% of displayed detection occurrences (3,717 occurrences) , followed by MasterCard (19.1%) and Google Pay (10.3%) .
Base: 12,068 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,717 occurrences
2,303 occurrences
1,248 occurrences
1,168 occurrences
950 occurrences
733 occurrences
635 occurrences
568 occurrences
450 occurrences
296 occurrences
Visual Distribution
3,717 occurrences
2,303 occurrences
1,248 occurrences
1,168 occurrences
950 occurrences
733 occurrences
635 occurrences
568 occurrences
450 occurrences
296 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 3717 | 30.80% |
| MasterCard | 2303 | 19.08% |
| Google Pay | 1248 | 10.34% |
| Klarna | 1168 | 9.68% |
| VISA | 950 | 7.87% |
| Stripe Connect | 733 | 6.07% |
| American Express | 635 | 5.26% |
| Apple Pay | 568 | 4.71% |
| SEPA | 450 | 3.73% |
| Amazon Pay | 296 | 2.45% |
Shipping Carriers Distribution
UPS accounts for 19.9% of displayed detection occurrences (1,944 occurrences) , followed by DHL (16.7%) and DPD (15.8%) .
Base: 9,751 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,944 occurrences
1,627 occurrences
1,536 occurrences
1,180 occurrences
887 occurrences
695 occurrences
555 occurrences
449 occurrences
448 occurrences
430 occurrences
Visual Distribution
1,944 occurrences
1,627 occurrences
1,536 occurrences
1,180 occurrences
887 occurrences
695 occurrences
555 occurrences
449 occurrences
448 occurrences
430 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1944 | 19.94% |
| DHL | 1627 | 16.69% |
| DPD | 1536 | 15.75% |
| GLS | 1180 | 12.10% |
| FedEx | 887 | 9.10% |
| USPS | 695 | 7.13% |
| Colissimo | 555 | 5.69% |
| Почта России | 449 | 4.60% |
| Ceska Posta | 448 | 4.59% |
| Canada Post | 430 | 4.41% |
Store Launch Timeline
Over the past 12 months, 3,382 new stores were launched in Debian , with the highest activity in 2026-05 (399 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
399 stores launched
328 stores launched
338 stores launched
211 stores launched
274 stores launched
186 stores launched
191 stores launched
730 stores launched
207 stores launched
156 stores launched
298 stores launched
64 stores launched
Monthly Trend
11.8% of last 12 months
9.7% of last 12 months
10.0% of last 12 months
6.2% of last 12 months
8.1% of last 12 months
5.5% of last 12 months
5.6% of last 12 months
21.6% of last 12 months
6.1% of last 12 months
4.6% of last 12 months
8.8% of last 12 months
1.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 399 | 11.80% |
| 2026-04 | 328 | 9.70% |
| 2026-03 | 338 | 9.99% |
| 2026-02 | 211 | 6.24% |
| 2026-01 | 274 | 8.10% |
| 2025-12 | 186 | 5.50% |
| 2025-11 | 191 | 5.65% |
| 2025-10 | 730 | 21.58% |
| 2025-09 | 207 | 6.12% |
| 2025-08 | 156 | 4.61% |
| 2025-07 | 298 | 8.81% |
| 2025-06 | 64 | 1.89% |
Active Stores by Launch Year
Currently, 22,326 active stores in Debian are tracked in our database , with the most stores launched in 2026 (1,593 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,593 active stores
2,779 active stores
1,559 active stores
1,123 active stores
1,026 active stores
1,415 active stores
1,442 active stores
927 active stores
1,275 active stores
1,224 active stores
687 active stores
607 active stores
635 active stores
861 active stores
607 active stores
Distribution by Launch Year
7.1% of tracked active stores
12.4% of tracked active stores
7.0% of tracked active stores
5.0% of tracked active stores
4.6% of tracked active stores
6.3% of tracked active stores
6.5% of tracked active stores
4.2% of tracked active stores
5.7% of tracked active stores
5.5% of tracked active stores
3.1% of tracked active stores
2.7% of tracked active stores
2.8% of tracked active stores
3.9% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1593 | 7.14% |
| 2025 | 2779 | 12.45% |
| 2024 | 1559 | 6.98% |
| 2023 | 1123 | 5.03% |
| 2022 | 1026 | 4.60% |
| 2021 | 1415 | 6.34% |
| 2020 | 1442 | 6.46% |
| 2019 | 927 | 4.15% |
| 2018 | 1275 | 5.71% |
| 2017 | 1224 | 5.48% |
| 2016 | 687 | 3.08% |
| 2015 | 607 | 2.72% |
| 2014 | 635 | 2.84% |
| 2013 | 861 | 3.86% |
| 2012 | 607 | 2.72% |
Geographic Distribution
Czechia stores with 13.2% (2,985 active verified stores) , followed by Germany (12.7%) and France (11.1%) .
Base: 22,640 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,985 active verified stores
2,868 active verified stores
2,514 active verified stores
2,344 active verified stores
1,587 active verified stores
808 active verified stores
768 active verified stores
756 active verified stores
715 active verified stores
508 active verified stores
Visual Distribution
2,985 active verified stores
2,868 active verified stores
2,514 active verified stores
2,344 active verified stores
1,587 active verified stores
808 active verified stores
768 active verified stores
756 active verified stores
715 active verified stores
508 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Czechia | 2985 | 13.18% |
| Germany | 2868 | 12.67% |
| France | 2514 | 11.10% |
| Russia | 2344 | 10.35% |
| United States | 1587 | 7.01% |
| Spain | 808 | 3.57% |
| Italy | 768 | 3.39% |
| Hungary | 756 | 3.34% |
| Poland | 715 | 3.16% |
| Slovakia | 508 | 2.24% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom
Custom - Vehicles & Parts
Custom
Custom - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
PrestaShop - Business & Industrial
WooCommerce - Gifts & Special Occasions
Custom - Home & Garden
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 33.6k | 100.00% |
| Emails | 22k | 65.44% |
| Phones | 19.9k | 59.11% |
| Ecommerce platform | 33.1k | 98.41% |
| Couriers | 8.5k | 25.40% |
| Payment Providers | 8.9k | 26.37% |
| Categories | 21.5k | 63.90% |
| Social Media | 16.7k | 49.77% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Debian e-commerce landscape:
Analyze 22.6k verified e-commerce stores on Debian - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Debian e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Debian e-commerce intelligence?
-
We track 22.6k verified Debian e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 36.3% of displayed detection occurrences (8,997 occurrences) , followed by Instagram (27.9%) and YouTube (12.8%) .
Base: 24,759 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,997 occurrences
6,900 occurrences
3,167 occurrences
1,688 occurrences
1,403 occurrences
845 occurrences
731 occurrences
546 occurrences
349 occurrences
133 occurrences
Visual Distribution
8,997 occurrences
6,900 occurrences
3,167 occurrences
1,688 occurrences
1,403 occurrences
845 occurrences
731 occurrences
546 occurrences
349 occurrences
133 occurrences