Debian Technology Adoption in E-commerce

Discover 37.1k e-commerce stores using Debian. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 59.7% of stores with physical delivery (21,945 stores) , followed by WooCommerce (18.7%) and PrestaShop (10.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 59.7%

21,945 stores

6,857 stores

3,985 stores

2,432 stores

477 stores

264 stores

233 stores

169 stores

70 stores

68 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Debian
Platform Stores with Physical Delivery Percentage
Custom 21945 59.73%
WooCommerce 6857 18.66%
PrestaShop 3985 10.85%
Magento 2432 6.62%
OpenCart 477 1.30%
1C-Bitrix 264 0.72%
Shopware 233 0.63%
JTL Shop 169 0.46%
Gambio 70 0.19%
TradePending 68 0.19%
osCommerce 65 0.18%
Modified eCommerce 61 0.17%
OXID eShop Community Edition 43 0.12%
Zen Cart 38 0.10%
EC-CUBE 34 0.09%

All Stores Distribution

Custom holds 45.6% share of all Debian e-commerce stores (21,945) , with WooCommerce at 32.0% and PrestaShop at 9.6% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 45.6%

21,945 stores

15,404 stores

4,618 stores

2,766 stores

703 stores

853 stores

661 stores

331 stores

127 stores

68 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Debian
Platform Total Stores Percentage
Custom 21945 45.62%
WooCommerce 15404 32.03%
PrestaShop 4618 9.60%
Magento 2766 5.75%
OpenCart 703 1.46%
1C-Bitrix 853 1.77%
Shopware 661 1.37%
JTL Shop 331 0.69%
Gambio 127 0.26%
TradePending 68 0.14%
osCommerce 112 0.23%
Modified eCommerce 265 0.55%
OXID eShop Community Edition 125 0.26%
Zen Cart 83 0.17%
EC-CUBE 38 0.08%

Categories Distribution

Electronics & Technology leads with 11.7% of all stores (3,387 stores) , followed by Health & Beauty (11.3%) and Clothing & Accessories (10.6%) .

Top 10 Categories

Electronics & Technology 11.7%

3,387 stores

Health & Beauty 11.3%

3,268 stores

Clothing & Accessories 10.6%

3,057 stores

Food & Beverages 9.3%

2,690 stores

Home & Garden 8.8%

2,547 stores

Vehicles & Parts 8.5%

2,447 stores

Furniture & Home Decor 7.8%

2,248 stores

Gifts & Special Occasions 6.0%

1,729 stores

Business & Industrial 5.5%

1,593 stores

Tools & Hardware 4.9%

1,427 stores

Visual Distribution

Distribution of top 10 Debian store categories (November 2025)
Distribution of categories in Debian e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 3387 11.73%
Health & Beauty 3268 11.32%
Clothing & Accessories 3057 10.59%
Food & Beverages 2690 9.32%
Home & Garden 2547 8.82%
Vehicles & Parts 2447 8.48%
Furniture & Home Decor 2248 7.79%
Gifts & Special Occasions 1729 5.99%
Business & Industrial 1593 5.52%
Tools & Hardware 1427 4.94%
Sporting Goods & Outdoor Gear 1406 4.87%
Jewelry & Watches 929 3.22%
Books & Media 816 2.83%
Arts & Entertainment 748 2.59%
Pets & Pet Supplies 581 2.01%

Payment Providers Distribution

PayPal leads with 32.8% among AI-verified physical stores (3,932 stores) , followed by MasterCard (15.6%) and VISA (9.9%) .

Base: 10,336 AI-verified physical stores with detectable payment providers (20.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.8%

3,932 stores

1,874 stores

VISA 9.9%

1,183 stores

836 stores

827 stores

724 stores

Bolt 3.9%

473 stores

411 stores

SEPA 3.1%

369 stores

JCB 2.7%

318 stores

Visual Distribution

Distribution of top 10 Debian payment providers (November 2025)
Distribution of payment providers in Debian e-commerce stores
Payment Provider Store Count Market Share
PayPal 3932 32.77%
MasterCard 1874 15.62%
VISA 1183 9.86%
Stripe Connect 836 6.97%
Klarna 827 6.89%
American Express 724 6.03%
Bolt 473 3.94%
Apple Pay 411 3.43%
SEPA 369 3.08%
JCB 318 2.65%
Google Pay 306 2.55%
Amazon Pay 217 1.81%
BitCoin 191 1.59%
Przelewy24 172 1.43%
PayU 164 1.37%

Shipping Carriers Distribution

UPS leads with 19.5% among AI-verified physical stores (2,840 stores) , followed by FedEx (12.4%) and USPS (10.4%) .

Base: 10,599 AI-verified physical stores with detectable shipping carriers (21.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 19.5%

2,840 stores

FedEx 12.4%

1,810 stores

USPS 10.4%

1,513 stores

DHL 9.3%

1,350 stores

DPD 9.2%

1,334 stores

GLS 8.8%

1,278 stores

1,030 stores

579 stores

496 stores

Visual Distribution

Distribution of top 10 Debian shipping carriers (November 2025)
Distribution of shipping carriers in Debian e-commerce stores
Shipping Carrier Store Count Market Share
UPS 2840 19.50%
FedEx 1810 12.43%
USPS 1513 10.39%
DHL 1350 9.27%
DPD 1334 9.16%
GLS 1278 8.78%
Canada Post 1030 7.07%
Почта России 726 4.99%
СДЭК 579 3.98%
Colissimo 496 3.41%
Ceska Posta 445 3.06%
TNT 316 2.17%
Mondial Relay 315 2.16%
Hermes 277 1.90%
La Poste 254 1.74%

Store Launch Timeline

Over the past 12 months, 5,630 new stores were launched in Debian , with the highest activity in 2025-10 (1,362 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 24.2%

1,362 stores launched

2025-09 8.0%

452 stores launched

2025-08 7.7%

431 stores launched

2025-07 12.4%

697 stores launched

2025-06 9.1%

510 stores launched

2025-05 6.2%

348 stores launched

2025-04 7.3%

411 stores launched

2025-03 5.6%

318 stores launched

2025-02 5.5%

311 stores launched

2025-01 5.2%

292 stores launched

2024-12 4.8%

273 stores launched

2024-11 4.0%

225 stores launched

Monthly Trend

Monthly store launches in Debian (November 2025)
Monthly store launches in Debian over the past 12 months
Month Stores Launched Percentage
2025-10 1362 24.19%
2025-09 452 8.03%
2025-08 431 7.66%
2025-07 697 12.38%
2025-06 510 9.06%
2025-05 348 6.18%
2025-04 411 7.30%
2025-03 318 5.65%
2025-02 311 5.52%
2025-01 292 5.19%
2024-12 273 4.85%
2024-11 225 4.00%

Active Stores by Launch Year

Currently, 36,384 active stores in Debian are tracked in our database , with the most stores launched in 2025 (5,141 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.1%

5,141 active stores

2024 8.6%

3,147 active stores

2023 6.2%

2,254 active stores

2022 5.8%

2,099 active stores

2021 6.7%

2,423 active stores

2020 6.7%

2,444 active stores

2019 5.0%

1,816 active stores

2018 6.2%

2,240 active stores

2017 5.2%

1,877 active stores

2016 3.2%

1,177 active stores

2015 2.8%

1,020 active stores

2014 2.9%

1,050 active stores

2013 3.7%

1,336 active stores

2012 2.7%

972 active stores

2011 2.7%

983 active stores

Distribution by Launch Year

Active stores in Debian by original launch year (November 2025)
Active stores in Debian by launch year
Launch Year Active Stores Percentage
2025 5141 14.13%
2024 3147 8.65%
2023 2254 6.20%
2022 2099 5.77%
2021 2423 6.66%
2020 2444 6.72%
2019 1816 4.99%
2018 2240 6.16%
2017 1877 5.16%
2016 1177 3.23%
2015 1020 2.80%
2014 1050 2.89%
2013 1336 3.67%
2012 972 2.67%
2011 983 2.70%
2010 892 2.45%
2009 797 2.19%
2008 724 1.99%
2007 675 1.86%
2006 450 1.24%
2005 400 1.10%
2004 456 1.25%
2003 401 1.10%
2002 361 0.99%
2001 458 1.26%
2000 321 0.88%
1999 215 0.59%
1998 139 0.38%
1997 68 0.19%
1996 45 0.12%
1995 3 0.01%

Social Media Usage

Facebook leads with 35.5% among stores with at least one detectable social profile (13,671 stores) , followed by Instagram (25.9%) and YouTube (13.3%) .

Base: 23,123 stores with any detectable social profile (46.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.5%

13,671 stores

Instagram 25.9%

9,976 stores

YouTube 13.3%

5,113 stores

Twitter 9.4%

3,632 stores

LinkedIn 6.0%

2,298 stores

Pinterest 2.8%

1,075 stores

TikTok 2.4%

929 stores

WhatsApp 2.4%

927 stores

X 1.9%

725 stores

Vimeo 0.3%

133 stores

Visual Distribution

Distribution of social media platforms in Debian (November 2025)
Distribution of social media platforms in Debian e-commerce stores
Social Platform Store Count Market Share
Facebook 13671 35.53%
Instagram 9976 25.93%
YouTube 5113 13.29%
Twitter 3632 9.44%
LinkedIn 2298 5.97%
Pinterest 1075 2.79%
TikTok 929 2.41%
WhatsApp 927 2.41%
X 725 1.88%
Vimeo 133 0.35%

Geographic Distribution

Russia leads with 15.4% (4,349 AI-verified stores) , followed by Czechia (13.0%) and France (12.2%) .

Base: 28,276 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 15.4%

4,349 AI-verified stores

Czechia 13.0%

3,662 AI-verified stores

France 12.2%

3,451 AI-verified stores

2,944 AI-verified stores

2,178 AI-verified stores

Spain 5.3%

1,495 AI-verified stores

1,222 AI-verified stores

Italy 4.1%

1,156 AI-verified stores

1,134 AI-verified stores

India 3.3%

934 AI-verified stores

Visual Distribution

Geographic distribution of stores using Debian (November 2025)
Geographic distribution of stores using Debian
Country AI-Verified Store Count Market Share
Russia 4349 15.38%
Czechia 3662 12.95%
France 3451 12.20%
United States 2944 10.41%
Germany 2178 7.70%
Spain 1495 5.29%
Hungary 1222 4.32%
Italy 1156 4.09%
Poland 1134 4.01%
India 934 3.30%
Brazil 894 3.16%
United Kingdom 840 2.97%
Netherlands 745 2.63%
Ukraine 688 2.43%
Slovakia 671 2.37%
Canada 503 1.78%
Argentina 440 1.56%
Belgium 355 1.26%
Sweden 313 1.11%
Austria 302 1.07%

Dataset Coverage

Field Rows count Coverage
Website 50.2k 100.00%
Emails 31.3k 62.28%
Phones 19.4k 38.64%
Ecommerce platform 49.3k 98.23%
Couriers 10.6k 21.10%
Payment Providers 10.3k 20.58%
Categories 34.7k 69.15%
Social Media 23.1k 46.03%

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Frequently Asked Questions

What data is included in the Debian E-commerce Database?

Our database covers over 37.1k Debian physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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