Cloudinary Technology Adoption in E-commerce
Discover 8.7k verified e-commerce stores using Cloudinary. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 12.8k domains. 8.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
8.7k verified active stores out of 12.8k detected · 67.6% verification rate
E-commerce Platforms Distribution
Custom stores with 68.4% of stores with physical delivery (5,928 stores) , followed by WooCommerce (10.2%) and Shopify (9.5%) .
Base: 8,662 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,928 stores
884 stores
821 stores
326 stores
130 stores
69 stores
63 stores
58 stores
58 stores
32 stores
Visual Distribution
5,928 stores
884 stores
821 stores
326 stores
130 stores
69 stores
63 stores
58 stores
58 stores
32 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 5928 | 68.44% |
| WooCommerce | 884 | 10.21% |
| Shopify | 821 | 9.48% |
| Magento | 326 | 3.76% |
| Salesforce Commerce Cloud | 130 | 1.50% |
| BigCommerce | 69 | 0.80% |
| Pancake WebCMS | 63 | 0.73% |
| Volusion | 58 | 0.67% |
| OpenCart | 58 | 0.67% |
| SAP Commerce Cloud | 32 | 0.37% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 46.3% share of detected Cloudinary e-commerce signals (5,928) , with WooCommerce at 15.9% and Shopify at 12.5% (June 2026) .
Base: 12,812 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
5,928 websites
2,041 websites
1,601 websites
962 websites
144 websites
117 websites
63 websites
69 websites
64 websites
50 websites
Visual Distribution
5,928 websites
2,041 websites
1,601 websites
962 websites
144 websites
117 websites
63 websites
69 websites
64 websites
50 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 5928 | 46.27% |
| WooCommerce | 2041 | 15.93% |
| Shopify | 1601 | 12.50% |
| Magento | 962 | 7.51% |
| Salesforce Commerce Cloud | 144 | 1.12% |
| BigCommerce | 117 | 0.91% |
| Pancake WebCMS | 63 | 0.49% |
| Volusion | 69 | 0.54% |
| OpenCart | 64 | 0.50% |
| SAP Commerce Cloud | 50 | 0.39% |
Categories Distribution
Clothing & Accessories stores with 16.3% of all stores (1,410 stores) , followed by Health & Beauty (12.2%) and Sporting Goods & Outdoor Gear (9.8%) .
Base: 8,662 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,410 stores
1,059 stores
852 stores
601 stores
547 stores
543 stores
465 stores
446 stores
373 stores
336 stores
Visual Distribution
1,410 stores
1,059 stores
852 stores
601 stores
547 stores
543 stores
465 stores
446 stores
373 stores
336 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1410 | 16.28% |
| Health & Beauty | 1059 | 12.23% |
| Sporting Goods & Outdoor Gear | 852 | 9.84% |
| Jewelry & Watches | 601 | 6.94% |
| Gifts & Special Occasions | 547 | 6.31% |
| Food & Beverages | 543 | 6.27% |
| Home & Garden | 465 | 5.37% |
| Electronics & Technology | 446 | 5.15% |
| Toys & Games | 373 | 4.31% |
| Business & Industrial | 336 | 3.88% |
Payment Providers Distribution
PayPal accounts for 24.6% of displayed detection occurrences (592 occurrences) , followed by Stripe Connect (14.3%) and American Express (11.5%) .
Base: 2,406 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
592 occurrences
344 occurrences
277 occurrences
259 occurrences
216 occurrences
188 occurrences
180 occurrences
170 occurrences
97 occurrences
83 occurrences
Visual Distribution
592 occurrences
344 occurrences
277 occurrences
259 occurrences
216 occurrences
188 occurrences
180 occurrences
170 occurrences
97 occurrences
83 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 592 | 24.61% |
| Stripe Connect | 344 | 14.30% |
| American Express | 277 | 11.51% |
| MasterCard | 259 | 10.76% |
| Klarna | 216 | 8.98% |
| Apple Pay | 188 | 7.81% |
| VISA | 180 | 7.48% |
| Google Pay | 170 | 7.07% |
| Bolt | 97 | 4.03% |
| Razorpay | 83 | 3.45% |
Shipping Carriers Distribution
UPS accounts for 26.5% of displayed detection occurrences (467 occurrences) , followed by DHL (17.9%) and FedEx (15.0%) .
Base: 1,763 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
467 occurrences
316 occurrences
265 occurrences
205 occurrences
177 occurrences
127 occurrences
63 occurrences
62 occurrences
43 occurrences
38 occurrences
Visual Distribution
467 occurrences
316 occurrences
265 occurrences
205 occurrences
177 occurrences
127 occurrences
63 occurrences
62 occurrences
43 occurrences
38 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 467 | 26.49% |
| DHL | 316 | 17.92% |
| FedEx | 265 | 15.03% |
| USPS | 205 | 11.63% |
| DPD | 177 | 10.04% |
| GLS | 127 | 7.20% |
| Royal Mail | 63 | 3.57% |
| PostNL | 62 | 3.52% |
| Australia Post | 43 | 2.44% |
| Hermes | 38 | 2.16% |
Store Launch Timeline
Over the past 12 months, 2,404 new stores were launched in Cloudinary , with the highest activity in 2026-05 (427 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
427 stores launched
370 stores launched
250 stores launched
188 stores launched
202 stores launched
134 stores launched
152 stores launched
176 stores launched
129 stores launched
180 stores launched
134 stores launched
62 stores launched
Monthly Trend
17.8% of last 12 months
15.4% of last 12 months
10.4% of last 12 months
7.8% of last 12 months
8.4% of last 12 months
5.6% of last 12 months
6.3% of last 12 months
7.3% of last 12 months
5.4% of last 12 months
7.5% of last 12 months
5.6% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 427 | 17.76% |
| 2026-04 | 370 | 15.39% |
| 2026-03 | 250 | 10.40% |
| 2026-02 | 188 | 7.82% |
| 2026-01 | 202 | 8.40% |
| 2025-12 | 134 | 5.57% |
| 2025-11 | 152 | 6.32% |
| 2025-10 | 176 | 7.32% |
| 2025-09 | 129 | 5.37% |
| 2025-08 | 180 | 7.49% |
| 2025-07 | 134 | 5.57% |
| 2025-06 | 62 | 2.58% |
Active Stores by Launch Year
Currently, 8,574 active stores in Cloudinary are tracked in our database , with the most stores launched in 2026 (1,454 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,454 active stores
1,533 active stores
769 active stores
576 active stores
438 active stores
449 active stores
386 active stores
292 active stores
317 active stores
284 active stores
145 active stores
148 active stores
161 active stores
197 active stores
131 active stores
Distribution by Launch Year
17.0% of tracked active stores
17.9% of tracked active stores
9.0% of tracked active stores
6.7% of tracked active stores
5.1% of tracked active stores
5.2% of tracked active stores
4.5% of tracked active stores
3.4% of tracked active stores
3.7% of tracked active stores
3.3% of tracked active stores
1.7% of tracked active stores
1.7% of tracked active stores
1.9% of tracked active stores
2.3% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1454 | 16.96% |
| 2025 | 1533 | 17.88% |
| 2024 | 769 | 8.97% |
| 2023 | 576 | 6.72% |
| 2022 | 438 | 5.11% |
| 2021 | 449 | 5.24% |
| 2020 | 386 | 4.50% |
| 2019 | 292 | 3.41% |
| 2018 | 317 | 3.70% |
| 2017 | 284 | 3.31% |
| 2016 | 145 | 1.69% |
| 2015 | 148 | 1.73% |
| 2014 | 161 | 1.88% |
| 2013 | 197 | 2.30% |
| 2012 | 131 | 1.53% |
Geographic Distribution
United States stores with 18.2% (1,575 active verified stores) , followed by Indonesia (10.8%) and India (10.6%) .
Base: 8,662 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,575 active verified stores
935 active verified stores
919 active verified stores
429 active verified stores
234 active verified stores
214 active verified stores
193 active verified stores
190 active verified stores
161 active verified stores
153 active verified stores
Visual Distribution
1,575 active verified stores
935 active verified stores
919 active verified stores
429 active verified stores
234 active verified stores
214 active verified stores
193 active verified stores
190 active verified stores
161 active verified stores
153 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1575 | 18.18% |
| Indonesia | 935 | 10.79% |
| India | 919 | 10.61% |
| United Kingdom | 429 | 4.95% |
| Germany | 234 | 2.70% |
| Australia | 214 | 2.47% |
| France | 193 | 2.23% |
| Canada | 190 | 2.19% |
| Vietnam | 161 | 1.86% |
| Netherlands | 153 | 1.77% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Clothing & Accessories
Custom - Arts & Entertainment
Custom - Clothing & Accessories
Custom - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Custom - Gifts & Special Occasions
Custom - Clothing & Accessories
Custom - Toys & Games
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.8k | 100.00% |
| Emails | 4.5k | 35.37% |
| Phones | 4.5k | 35.20% |
| Ecommerce platform | 12.2k | 95.07% |
| Couriers | 1.6k | 12.50% |
| Payment Providers | 1.9k | 15.00% |
| Categories | 8.1k | 63.54% |
| Social Media | 8.9k | 69.57% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cloudinary e-commerce landscape:
Analyze 8.7k verified e-commerce stores on Cloudinary - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cloudinary e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cloudinary e-commerce intelligence?
-
We track 8.7k verified Cloudinary e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 25.5% of displayed detection occurrences (5,050 occurrences) , followed by Facebook (25.0%) and YouTube (10.7%) .
Base: 19,814 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,050 occurrences
4,944 occurrences
2,123 occurrences
1,970 occurrences
1,783 occurrences
1,508 occurrences
1,287 occurrences
532 occurrences
315 occurrences
302 occurrences
Visual Distribution
5,050 occurrences
4,944 occurrences
2,123 occurrences
1,970 occurrences
1,783 occurrences
1,508 occurrences
1,287 occurrences
532 occurrences
315 occurrences
302 occurrences