Cloudflare Browser Insights Technology Adoption in E-commerce
Discover 957.4k e-commerce stores using Cloudflare Browser Insights. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 45.5% of stores with physical delivery (429,182 stores) , followed by WooCommerce (35.1%) and Nuvemshop (9.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
429,182 stores
330,905 stores
92,096 stores
33,703 stores
14,670 stores
10,941 stores
10,357 stores
5,881 stores
3,357 stores
2,801 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 429182 | 45.52% |
| WooCommerce | 330905 | 35.10% |
| Nuvemshop | 92096 | 9.77% |
| Big Cartel | 33703 | 3.57% |
| Magento | 14670 | 1.56% |
| PrestaShop | 10941 | 1.16% |
| OpenCart | 10357 | 1.10% |
| Shopify | 5881 | 0.62% |
| Volusion | 3357 | 0.36% |
| Quickbutik | 2801 | 0.30% |
| Lightspeed eCom | 2527 | 0.27% |
| Zen Cart | 2277 | 0.24% |
| nopCommerce | 1671 | 0.18% |
| Irroba | 1334 | 0.14% |
| EasyStore | 1145 | 0.12% |
All Stores Distribution
Custom holds 38.0% share of all Cloudflare Browser Insights e-commerce stores (429,182) , with WooCommerce at 43.8% and Nuvemshop at 8.7% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
429,182 stores
494,587 stores
98,088 stores
41,837 stores
17,506 stores
11,791 stores
12,928 stores
7,439 stores
3,916 stores
3,127 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 429182 | 37.98% |
| WooCommerce | 494587 | 43.77% |
| Nuvemshop | 98088 | 8.68% |
| Big Cartel | 41837 | 3.70% |
| Magento | 17506 | 1.55% |
| PrestaShop | 11791 | 1.04% |
| OpenCart | 12928 | 1.14% |
| Shopify | 7439 | 0.66% |
| Volusion | 3916 | 0.35% |
| Quickbutik | 3127 | 0.28% |
| Lightspeed eCom | 2624 | 0.23% |
| Zen Cart | 2397 | 0.21% |
| nopCommerce | 2101 | 0.19% |
| Irroba | 1367 | 0.12% |
| EasyStore | 1186 | 0.10% |
Categories Distribution
Clothing & Accessories leads with 31.3% of all stores (233,305 stores) , followed by Health & Beauty (14.5%) and Electronics & Technology (8.6%) .
Top 10 Categories
233,305 stores
107,683 stores
63,856 stores
49,683 stores
43,741 stores
39,661 stores
34,075 stores
33,941 stores
26,731 stores
24,491 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 233305 | 31.34% |
| Health & Beauty | 107683 | 14.47% |
| Electronics & Technology | 63856 | 8.58% |
| Food & Beverages | 49683 | 6.67% |
| Home & Garden | 43741 | 5.88% |
| Vehicles & Parts | 39661 | 5.33% |
| Jewelry & Watches | 34075 | 4.58% |
| Furniture & Home Decor | 33941 | 4.56% |
| Sporting Goods & Outdoor Gear | 26731 | 3.59% |
| Business & Industrial | 24491 | 3.29% |
| Tools & Hardware | 20942 | 2.81% |
| Arts & Entertainment | 20937 | 2.81% |
| Gifts & Special Occasions | 18529 | 2.49% |
| Toys & Games | 14089 | 1.89% |
| Pets & Pet Supplies | 12737 | 1.71% |
Payment Providers Distribution
PayPal leads with 27.3% among AI-verified physical stores (99,926 stores) , followed by Stripe Connect (15.7%) and MasterCard (14.3%) .
Base: 253,515 AI-verified physical stores with detectable payment providers (21.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
99,926 stores
57,455 stores
52,216 stores
43,027 stores
15,409 stores
15,200 stores
13,976 stores
12,603 stores
12,224 stores
10,865 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 99926 | 27.28% |
| Stripe Connect | 57455 | 15.68% |
| MasterCard | 52216 | 14.25% |
| American Express | 43027 | 11.75% |
| VISA | 15409 | 4.21% |
| Klarna | 15200 | 4.15% |
| Apple Pay | 13976 | 3.82% |
| Boleto | 12603 | 3.44% |
| Bolt | 12224 | 3.34% |
| Mercado Pago | 10865 | 2.97% |
| JCB | 9783 | 2.67% |
| Google Pay | 9084 | 2.48% |
| BitCoin | 6712 | 1.83% |
| Paddle | 5376 | 1.47% |
| Bancontact | 2456 | 0.67% |
Shipping Carriers Distribution
USPS leads with 18.8% among AI-verified physical stores (44,828 stores) , followed by UPS (17.9%) and DHL (15.3%) .
Base: 176,984 AI-verified physical stores with detectable shipping carriers (15.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 44828 | 18.81% |
| UPS | 42600 | 17.88% |
| DHL | 36408 | 15.28% |
| FedEx | 30487 | 12.80% |
| Correios | 18668 | 7.83% |
| DPD | 10321 | 4.33% |
| Estes | 8299 | 3.48% |
| 4PX | 8100 | 3.40% |
| GLS | 7989 | 3.35% |
| Royal Mail | 6808 | 2.86% |
| TNT | 6772 | 2.84% |
| Hermes | 6314 | 2.65% |
| Speedy | 3852 | 1.62% |
| Canada Post | 3524 | 1.48% |
| Aramex | 3299 | 1.38% |
Store Launch Timeline
Over the past 12 months, 360,321 new stores were launched in Cloudflare Browser Insights , with the highest activity in 2025-10 (48,049 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
48,049 stores launched
38,473 stores launched
38,001 stores launched
38,705 stores launched
32,510 stores launched
29,152 stores launched
30,736 stores launched
28,765 stores launched
21,954 stores launched
23,185 stores launched
21,939 stores launched
8,852 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 48049 | 13.34% |
| 2025-09 | 38473 | 10.68% |
| 2025-08 | 38001 | 10.55% |
| 2025-07 | 38705 | 10.74% |
| 2025-06 | 32510 | 9.02% |
| 2025-05 | 29152 | 8.09% |
| 2025-04 | 30736 | 8.53% |
| 2025-03 | 28765 | 7.98% |
| 2025-02 | 21954 | 6.09% |
| 2025-01 | 23185 | 6.43% |
| 2024-12 | 21939 | 6.09% |
| 2024-11 | 8852 | 2.46% |
Active Stores by Launch Year
Currently, 941,471 active stores in Cloudflare Browser Insights are tracked in our database , with the most stores launched in 2025 (330,438 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
330,438 active stores
118,919 active stores
66,610 active stores
50,033 active stores
54,852 active stores
50,807 active stores
32,928 active stores
32,440 active stores
29,170 active stores
18,547 active stores
15,804 active stores
16,849 active stores
21,550 active stores
13,444 active stores
13,239 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 330438 | 35.10% |
| 2024 | 118919 | 12.63% |
| 2023 | 66610 | 7.08% |
| 2022 | 50033 | 5.31% |
| 2021 | 54852 | 5.83% |
| 2020 | 50807 | 5.40% |
| 2019 | 32928 | 3.50% |
| 2018 | 32440 | 3.45% |
| 2017 | 29170 | 3.10% |
| 2016 | 18547 | 1.97% |
| 2015 | 15804 | 1.68% |
| 2014 | 16849 | 1.79% |
| 2013 | 21550 | 2.29% |
| 2012 | 13444 | 1.43% |
| 2011 | 13239 | 1.41% |
| 2010 | 11330 | 1.20% |
| 2009 | 10291 | 1.09% |
| 2008 | 8065 | 0.86% |
| 2007 | 7718 | 0.82% |
| 2006 | 5333 | 0.57% |
| 2005 | 4491 | 0.48% |
| 2004 | 5355 | 0.57% |
| 2003 | 4348 | 0.46% |
| 2002 | 3891 | 0.41% |
| 2001 | 4557 | 0.48% |
| 2000 | 3674 | 0.39% |
| 1999 | 2905 | 0.31% |
| 1998 | 1947 | 0.21% |
| 1997 | 1098 | 0.12% |
| 1996 | 683 | 0.07% |
| 1995 | 155 | 0.02% |
Geographic Distribution
United States leads with 28.3% (147,701 AI-verified stores) , followed by Brazil (13.4%) and United Kingdom (7.7%) .
Base: 521,502 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
147,701 AI-verified stores
69,788 AI-verified stores
40,348 AI-verified stores
36,331 AI-verified stores
35,872 AI-verified stores
23,483 AI-verified stores
22,541 AI-verified stores
14,937 AI-verified stores
14,700 AI-verified stores
13,614 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 147701 | 28.32% |
| Brazil | 69788 | 13.38% |
| United Kingdom | 40348 | 7.74% |
| Turkey | 36331 | 6.97% |
| Argentina | 35872 | 6.88% |
| China | 23483 | 4.50% |
| Russia | 22541 | 4.32% |
| France | 14937 | 2.86% |
| India | 14700 | 2.82% |
| Vietnam | 13614 | 2.61% |
| Canada | 12667 | 2.43% |
| Spain | 12228 | 2.34% |
| Australia | 11344 | 2.18% |
| Italy | 10708 | 2.05% |
| Poland | 10475 | 2.01% |
| Indonesia | 9644 | 1.85% |
| Germany | 9540 | 1.83% |
| Mexico | 8826 | 1.69% |
| Netherlands | 8448 | 1.62% |
| Ukraine | 8307 | 1.59% |
Featured Stores
Discover the strongest performers and newest entrants in Cloudflare Browser Insights's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Pets & Pet Supplies
Custom
Custom
Custom
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2m | 100.00% |
| Emails | 86.6k | 7.35% |
| Phones | 205.5k | 17.46% |
| Ecommerce platform | 1.2m | 98.93% |
| Couriers | 177.0k | 15.03% |
| Payment Providers | 253.5k | 21.53% |
| Categories | 863.5k | 73.34% |
| Social Media | 585.1k | 49.70% |
Starter Package
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Get instant access to our database
- Immediate data access
- Direct download or API integration
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Cloudflare Browser Insights E-commerce Database to:
Gain actionable insights into 957.4k physical stores in Cloudflare Browser Insights.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Cloudflare Browser Insights online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Cloudflare Browser Insights E-commerce Database?
-
Our database covers over 957.4k Cloudflare Browser Insights physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 27.5% among stores with at least one detectable social profile (332,747 stores) , followed by Facebook (27.5%) and YouTube (10.1%) .
Base: 585,144 stores with any detectable social profile (49.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
332,747 stores
331,939 stores
121,764 stores
106,835 stores
69,090 stores
66,413 stores
65,000 stores
59,150 stores
48,626 stores
6,740 stores
Visual Distribution