Cloudflare Browser Insights Technology Adoption in E-commerce
Discover 867.6k verified e-commerce stores using Cloudflare Browser Insights. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.2m domains. 867.6k verified as active stores with physical delivery.
· · Next full refresh: May 2026
867.6k verified active stores out of 1.2m detected · 71.8% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 39.1% of stores with physical delivery (324,013 stores) , followed by Custom (33.8%) and Nuvemshop (13.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
324,013 stores
280,349 stores
111,167 stores
27,441 stores
19,277 stores
14,708 stores
13,106 stores
10,371 stores
9,783 stores
3,836 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 324013 | 39.11% |
| Custom | 280349 | 33.84% |
| Nuvemshop | 111167 | 13.42% |
| Big Cartel | 27441 | 3.31% |
| Magento | 19277 | 2.33% |
| Shopify | 14708 | 1.78% |
| PrestaShop | 13106 | 1.58% |
| OpenCart | 10371 | 1.25% |
| Ticimax | 9783 | 1.18% |
| Shoplazza, Shoplaza | 3836 | 0.46% |
| Shoplaza, Shoplazza | 3715 | 0.45% |
| Volusion | 3310 | 0.40% |
| Quickbutik | 3018 | 0.36% |
| Lightspeed eCom | 2500 | 0.30% |
| Zid | 1950 | 0.24% |
All Stores Distribution
WooCommerce holds 50.5% share of all Cloudflare Browser Insights e-commerce stores (551,539) , with Custom at 25.7% and Nuvemshop at 10.3% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
551,539 stores
280,349 stores
112,662 stores
30,569 stores
31,844 stores
29,621 stores
14,392 stores
12,209 stores
9,922 stores
3,971 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 551539 | 50.49% |
| Custom | 280349 | 25.67% |
| Nuvemshop | 112662 | 10.31% |
| Big Cartel | 30569 | 2.80% |
| Magento | 31844 | 2.92% |
| Shopify | 29621 | 2.71% |
| PrestaShop | 14392 | 1.32% |
| OpenCart | 12209 | 1.12% |
| Ticimax | 9922 | 0.91% |
| Shoplazza, Shoplaza | 3971 | 0.36% |
| Shoplaza, Shoplazza | 3865 | 0.35% |
| Volusion | 3607 | 0.33% |
| Quickbutik | 3173 | 0.29% |
| Lightspeed eCom | 2545 | 0.23% |
| Zid | 2034 | 0.19% |
Categories Distribution
Clothing & Accessories leads with 22.0% of all stores (165,220 stores) , followed by Health & Beauty (15.0%) and Sporting Goods & Outdoor Gear (8.4%) .
Base: 751,947 AI-verified stores with physical delivery and detected product categories (86.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
165,220 stores
112,663 stores
63,191 stores
59,695 stores
54,851 stores
45,232 stores
41,985 stores
33,714 stores
32,919 stores
29,050 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 165220 | 21.97% |
| Health & Beauty | 112663 | 14.98% |
| Sporting Goods & Outdoor Gear | 63191 | 8.40% |
| Food & Beverages | 59695 | 7.94% |
| Home & Garden | 54851 | 7.29% |
| Electronics & Technology | 45232 | 6.02% |
| Toys & Games | 41985 | 5.58% |
| Vehicles & Parts | 33714 | 4.48% |
| Arts & Entertainment | 32919 | 4.38% |
| Jewelry & Watches | 29050 | 3.86% |
| Furniture & Home Decor | 28459 | 3.78% |
| Gifts & Special Occasions | 27009 | 3.59% |
| Tools & Hardware | 25695 | 3.42% |
| Business & Industrial | 20210 | 2.69% |
| Books & Media | 12054 | 1.60% |
Payment Providers Distribution
PayPal leads with 28.6% among AI-verified physical stores (122,660 stores) , followed by MasterCard (13.0%) and Stripe Connect (10.6%) .
Base: 306,599 AI-verified physical stores with detectable payment providers (25.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
122,660 stores
56,005 stores
45,452 stores
43,125 stores
31,617 stores
30,772 stores
18,833 stores
18,125 stores
18,011 stores
12,030 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 122660 | 28.56% |
| MasterCard | 56005 | 13.04% |
| Stripe Connect | 45452 | 10.58% |
| American Express | 43125 | 10.04% |
| Boleto | 31617 | 7.36% |
| Mercado Pago | 30772 | 7.16% |
| Apple Pay | 18833 | 4.38% |
| VISA | 18125 | 4.22% |
| Klarna | 18011 | 4.19% |
| Bolt | 12030 | 2.80% |
| Google Pay | 12025 | 2.80% |
| JCB | 10386 | 2.42% |
| BitCoin | 4550 | 1.06% |
| Bancontact | 2989 | 0.70% |
| AliPay | 2945 | 0.69% |
Shipping Carriers Distribution
USPS leads with 18.3% among AI-verified physical stores (53,046 stores) , followed by UPS (18.0%) and DHL (15.6%) .
Base: 203,633 AI-verified physical stores with detectable shipping carriers (16.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 53046 | 18.32% |
| UPS | 51989 | 17.96% |
| DHL | 45284 | 15.64% |
| FedEx | 42945 | 14.83% |
| Correios | 23161 | 8.00% |
| DPD | 12806 | 4.42% |
| 4PX | 12427 | 4.29% |
| GLS | 9341 | 3.23% |
| Estes | 8281 | 2.86% |
| Royal Mail | 7601 | 2.63% |
| TNT | 6320 | 2.18% |
| Hermes | 5856 | 2.02% |
| Speedy | 3676 | 1.27% |
| Canada Post | 3657 | 1.26% |
| PostNL | 3112 | 1.07% |
Store Launch Timeline
Over the past 12 months, 342,979 new stores were launched in Cloudflare Browser Insights , with the highest activity in 2026-03 (66,921 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
66,921 stores launched
28,729 stores launched
43,169 stores launched
38,127 stores launched
30,870 stores launched
26,047 stores launched
23,783 stores launched
20,870 stores launched
20,997 stores launched
20,734 stores launched
15,094 stores launched
7,638 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 66921 | 19.51% |
| 2026-02 | 28729 | 8.38% |
| 2026-01 | 43169 | 12.59% |
| 2025-12 | 38127 | 11.12% |
| 2025-11 | 30870 | 9.00% |
| 2025-10 | 26047 | 7.59% |
| 2025-09 | 23783 | 6.93% |
| 2025-08 | 20870 | 6.08% |
| 2025-07 | 20997 | 6.12% |
| 2025-06 | 20734 | 6.05% |
| 2025-05 | 15094 | 4.40% |
| 2025-04 | 7638 | 2.23% |
Active Stores by Launch Year
Currently, 856,142 active stores in Cloudflare Browser Insights are tracked in our database , with the most stores launched in 2026 (140,220 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
140,220 active stores
236,317 active stores
83,207 active stores
50,300 active stores
40,426 active stores
46,544 active stores
43,475 active stores
27,661 active stores
27,171 active stores
25,008 active stores
14,112 active stores
12,185 active stores
13,042 active stores
16,507 active stores
10,497 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 140220 | 16.38% |
| 2025 | 236317 | 27.60% |
| 2024 | 83207 | 9.72% |
| 2023 | 50300 | 5.88% |
| 2022 | 40426 | 4.72% |
| 2021 | 46544 | 5.44% |
| 2020 | 43475 | 5.08% |
| 2019 | 27661 | 3.23% |
| 2018 | 27171 | 3.17% |
| 2017 | 25008 | 2.92% |
| 2016 | 14112 | 1.65% |
| 2015 | 12185 | 1.42% |
| 2014 | 13042 | 1.52% |
| 2013 | 16507 | 1.93% |
| 2012 | 10497 | 1.23% |
| 2011 | 9970 | 1.16% |
| 2010 | 8539 | 1.00% |
| 2009 | 7989 | 0.93% |
| 2008 | 6169 | 0.72% |
| 2007 | 5621 | 0.66% |
| 2006 | 4223 | 0.49% |
| 2005 | 3686 | 0.43% |
| 2004 | 4175 | 0.49% |
| 2003 | 3641 | 0.43% |
| 2002 | 3109 | 0.36% |
| 2001 | 3649 | 0.43% |
| 2000 | 3005 | 0.35% |
| 1999 | 2387 | 0.28% |
| 1998 | 1613 | 0.19% |
| 1997 | 947 | 0.11% |
| 1996 | 606 | 0.07% |
| 1995 | 141 | 0.02% |
Geographic Distribution
United States leads with 32.5% (188,041 AI-verified stores) , followed by Brazil (13.7%) and Argentina (7.1%) .
Base: 577,916 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
188,041 AI-verified stores
79,233 AI-verified stores
40,907 AI-verified stores
36,754 AI-verified stores
30,521 AI-verified stores
27,106 AI-verified stores
20,737 AI-verified stores
17,012 AI-verified stores
14,968 AI-verified stores
14,172 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 188041 | 32.54% |
| Brazil | 79233 | 13.71% |
| Argentina | 40907 | 7.08% |
| United Kingdom | 36754 | 6.36% |
| Turkey | 30521 | 5.28% |
| Germany | 27106 | 4.69% |
| France | 20737 | 3.59% |
| Indonesia | 17012 | 2.94% |
| Russia | 14968 | 2.59% |
| Italy | 14172 | 2.45% |
| India | 13278 | 2.30% |
| Spain | 12888 | 2.23% |
| Canada | 11805 | 2.04% |
| China | 11481 | 1.99% |
| Vietnam | 11321 | 1.96% |
| Australia | 10903 | 1.89% |
| Netherlands | 10146 | 1.76% |
| Poland | 9906 | 1.71% |
| Japan | 8428 | 1.46% |
| Taiwan | 8309 | 1.44% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
nopCommerce with Venture Theme and SevenSpikes Plugins - Electronics & Technology
Custom - Toys & Games
Custom - Toys & Games
Custom - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Home & Garden
WooCommerce - Sporting Goods & Outdoor Gear
Nuvemshop - Clothing & Accessories
Cafe24
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2m | 100.00% |
| Emails | 122.6k | 10.14% |
| Phones | 198.2k | 16.40% |
| Ecommerce platform | 1.2m | 98.43% |
| Couriers | 203.6k | 16.85% |
| Payment Providers | 306.6k | 25.37% |
| Categories | 797.8k | 66.02% |
| Social Media | 639.8k | 52.95% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cloudflare Browser Insights e-commerce landscape:
Analyze 867.6k verified e-commerce stores on Cloudflare Browser Insights - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cloudflare Browser Insights e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cloudflare Browser Insights e-commerce intelligence?
-
We track 867.6k verified Cloudflare Browser Insights e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 29.8% among stores with at least one detectable social profile (343,139 stores) , followed by Facebook (27.4%) and YouTube (9.6%) .
Base: 639,807 stores with any detectable social profile (52.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
343,139 stores
315,413 stores
110,124 stores
97,511 stores
80,263 stores
72,226 stores
48,500 stores
45,117 stores
30,933 stores
7,642 stores
Visual Distribution