Cloudflare Browser Insights Technology Adoption in E-commerce
Discover 841.7k verified e-commerce stores using Cloudflare Browser Insights. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.1m domains. 841.7k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
841.7k verified active stores out of 1.1m detected · 73.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 39.6% of stores with physical delivery (319,326 stores) , followed by Custom (34.7%) and Nuvemshop (12.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
319,326 stores
280,357 stores
102,116 stores
23,589 stores
18,735 stores
13,854 stores
12,339 stores
9,894 stores
9,552 stores
3,863 stores
Visual Distribution
319,326 stores
280,357 stores
102,116 stores
23,589 stores
18,735 stores
13,854 stores
12,339 stores
9,894 stores
9,552 stores
3,863 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 319326 | 39.57% |
| Custom | 280357 | 34.74% |
| Nuvemshop | 102116 | 12.65% |
| Big Cartel | 23589 | 2.92% |
| Magento | 18735 | 2.32% |
| PrestaShop | 13854 | 1.72% |
| Shopify | 12339 | 1.53% |
| OpenCart | 9894 | 1.23% |
| Ticimax | 9552 | 1.18% |
| Salla | 3863 | 0.48% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 50.7% share of all Cloudflare Browser Insights e-commerce stores (538,327) , with Custom at 26.4% and Nuvemshop at 9.8% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
538,327 stores
280,357 stores
103,502 stores
26,337 stores
31,631 stores
15,148 stores
25,394 stores
11,842 stores
9,672 stores
4,935 stores
Visual Distribution
538,327 stores
280,357 stores
103,502 stores
26,337 stores
31,631 stores
15,148 stores
25,394 stores
11,842 stores
9,672 stores
4,935 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 538327 | 50.71% |
| Custom | 280357 | 26.41% |
| Nuvemshop | 103502 | 9.75% |
| Big Cartel | 26337 | 2.48% |
| Magento | 31631 | 2.98% |
| PrestaShop | 15148 | 1.43% |
| Shopify | 25394 | 2.39% |
| OpenCart | 11842 | 1.12% |
| Ticimax | 9672 | 0.91% |
| Salla | 4935 | 0.46% |
Categories Distribution
Clothing & Accessories stores with 21.2% of all stores (154,609 stores) , followed by Health & Beauty (15.3%) and Sporting Goods & Outdoor Gear (8.6%) .
Base: 730,954 AI-verified stores with physical delivery and detected product categories (86.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
154,609 stores
112,201 stores
62,784 stores
59,831 stores
53,783 stores
42,727 stores
39,540 stores
32,535 stores
30,427 stores
28,687 stores
Visual Distribution
154,609 stores
112,201 stores
62,784 stores
59,831 stores
53,783 stores
42,727 stores
39,540 stores
32,535 stores
30,427 stores
28,687 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 154609 | 21.15% |
| Health & Beauty | 112201 | 15.35% |
| Sporting Goods & Outdoor Gear | 62784 | 8.59% |
| Food & Beverages | 59831 | 8.19% |
| Home & Garden | 53783 | 7.36% |
| Electronics & Technology | 42727 | 5.85% |
| Toys & Games | 39540 | 5.41% |
| Arts & Entertainment | 32535 | 4.45% |
| Vehicles & Parts | 30427 | 4.16% |
| Furniture & Home Decor | 28687 | 3.92% |
Payment Providers Distribution
PayPal stores with 26.5% among AI-verified physical stores (126,138 stores) , followed by American Express (11.7%) and MasterCard (10.6%) .
Base: 303,150 AI-verified physical stores with detectable payment providers (26.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
126,138 stores
55,727 stores
50,469 stores
47,908 stores
36,582 stores
30,714 stores
29,548 stores
24,517 stores
23,443 stores
18,506 stores
Visual Distribution
126,138 stores
55,727 stores
50,469 stores
47,908 stores
36,582 stores
30,714 stores
29,548 stores
24,517 stores
23,443 stores
18,506 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 126138 | 26.48% |
| American Express | 55727 | 11.70% |
| MasterCard | 50469 | 10.59% |
| Stripe Connect | 47908 | 10.06% |
| Apple Pay | 36582 | 7.68% |
| Mercado Pago | 30714 | 6.45% |
| Boleto | 29548 | 6.20% |
| Klarna | 24517 | 5.15% |
| Google Pay | 23443 | 4.92% |
| VISA | 18506 | 3.88% |
Shipping Carriers Distribution
UPS stores with 18.4% among AI-verified physical stores (50,924 stores) , followed by USPS (17.7%) and DHL (14.8%) .
Base: 194,906 AI-verified physical stores with detectable shipping carriers (17.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
50,924 stores
48,912 stores
40,859 stores
39,859 stores
22,073 stores
13,760 stores
13,405 stores
9,189 stores
7,879 stores
7,813 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 50924 | 18.40% |
| USPS | 48912 | 17.67% |
| DHL | 40859 | 14.76% |
| FedEx | 39859 | 14.40% |
| Correios | 22073 | 7.98% |
| 4PX | 13760 | 4.97% |
| DPD | 13405 | 4.84% |
| GLS | 9189 | 3.32% |
| Estes | 7879 | 2.85% |
| Royal Mail | 7813 | 2.82% |
Store Launch Timeline
Over the past 12 months, 349,207 new stores were launched in Cloudflare Browser Insights , with the highest activity in 2026-05 (75,754 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
75,754 stores launched
51,051 stores launched
41,726 stores launched
19,813 stores launched
29,870 stores launched
27,593 stores launched
24,297 stores launched
21,262 stores launched
18,913 stores launched
15,574 stores launched
16,923 stores launched
6,431 stores launched
Monthly Trend
21.7% of last 12 months
14.6% of last 12 months
11.9% of last 12 months
5.7% of last 12 months
8.6% of last 12 months
7.9% of last 12 months
7.0% of last 12 months
6.1% of last 12 months
5.4% of last 12 months
4.5% of last 12 months
4.8% of last 12 months
1.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 75754 | 21.69% |
| 2026-04 | 51051 | 14.62% |
| 2026-03 | 41726 | 11.95% |
| 2026-02 | 19813 | 5.67% |
| 2026-01 | 29870 | 8.55% |
| 2025-12 | 27593 | 7.90% |
| 2025-11 | 24297 | 6.96% |
| 2025-10 | 21262 | 6.09% |
| 2025-09 | 18913 | 5.42% |
| 2025-08 | 15574 | 4.46% |
| 2025-07 | 16923 | 4.85% |
| 2025-06 | 6431 | 1.84% |
Active Stores by Launch Year
Currently, 831,096 active stores in Cloudflare Browser Insights are tracked in our database , with the most stores launched in 2026 (221,261 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
221,261 active stores
174,580 active stores
67,995 active stores
43,870 active stores
35,966 active stores
42,917 active stores
40,079 active stores
25,092 active stores
25,006 active stores
23,397 active stores
13,302 active stores
11,427 active stores
12,228 active stores
15,448 active stores
10,003 active stores
Distribution by Launch Year
26.6% of tracked active stores
21.0% of tracked active stores
8.2% of tracked active stores
5.3% of tracked active stores
4.3% of tracked active stores
5.2% of tracked active stores
4.8% of tracked active stores
3.0% of tracked active stores
3.0% of tracked active stores
2.8% of tracked active stores
1.6% of tracked active stores
1.4% of tracked active stores
1.5% of tracked active stores
1.9% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 221261 | 26.62% |
| 2025 | 174580 | 21.01% |
| 2024 | 67995 | 8.18% |
| 2023 | 43870 | 5.28% |
| 2022 | 35966 | 4.33% |
| 2021 | 42917 | 5.16% |
| 2020 | 40079 | 4.82% |
| 2019 | 25092 | 3.02% |
| 2018 | 25006 | 3.01% |
| 2017 | 23397 | 2.82% |
| 2016 | 13302 | 1.60% |
| 2015 | 11427 | 1.37% |
| 2014 | 12228 | 1.47% |
| 2013 | 15448 | 1.86% |
| 2012 | 10003 | 1.20% |
Geographic Distribution
United States stores with 30.4% (162,099 AI-verified stores) , followed by Brazil (13.5%) and Argentina (7.3%) .
Base: 533,130 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
162,099 AI-verified stores
72,011 AI-verified stores
39,024 AI-verified stores
36,815 AI-verified stores
29,892 AI-verified stores
25,465 AI-verified stores
20,065 AI-verified stores
14,294 AI-verified stores
13,997 AI-verified stores
13,249 AI-verified stores
Visual Distribution
162,099 AI-verified stores
72,011 AI-verified stores
39,024 AI-verified stores
36,815 AI-verified stores
29,892 AI-verified stores
25,465 AI-verified stores
20,065 AI-verified stores
14,294 AI-verified stores
13,997 AI-verified stores
13,249 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 162099 | 30.41% |
| Brazil | 72011 | 13.51% |
| Argentina | 39024 | 7.32% |
| United Kingdom | 36815 | 6.91% |
| Turkey | 29892 | 5.61% |
| Germany | 25465 | 4.78% |
| France | 20065 | 3.76% |
| Indonesia | 14294 | 2.68% |
| Italy | 13997 | 2.63% |
| India | 13249 | 2.49% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom
Custom - Toys & Games
Salesforce Commerce Cloud
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Nuvemshop - Toys & Games
WooCommerce
Nuvemshop - Gifts & Special Occasions
Custom - Home & Garden
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1m | 100.00% |
| Emails | 107.1k | 9.38% |
| Phones | 350.7k | 30.71% |
| Ecommerce platform | 1.1m | 98.27% |
| Couriers | 194.9k | 17.07% |
| Payment Providers | 303.2k | 26.55% |
| Categories | 776.4k | 68.00% |
| Social Media | 598.5k | 52.41% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cloudflare Browser Insights e-commerce landscape:
Analyze 841.7k verified e-commerce stores on Cloudflare Browser Insights - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cloudflare Browser Insights e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cloudflare Browser Insights e-commerce intelligence?
-
We track 841.7k verified Cloudflare Browser Insights e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.0% among stores with at least one detectable social profile (330,152 stores) , followed by Facebook (27.6%) and YouTube (9.7%) .
Base: 598,462 stores with any detectable social profile (52.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
330,152 stores
302,975 stores
106,265 stores
86,742 stores
77,268 stores
66,723 stores
47,699 stores
43,639 stores
31,419 stores
6,482 stores
Visual Distribution
330,152 stores
302,975 stores
106,265 stores
86,742 stores
77,268 stores
66,723 stores
47,699 stores
43,639 stores
31,419 stores
6,482 stores