Cloudflare Browser Insights Technology Adoption in E-commerce
Discover 815.3k verified e-commerce stores using Cloudflare Browser Insights. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.1m domains. 815.3k verified as active stores with physical delivery.
· · Next full refresh: March 2026
815.3k verified active stores out of 1.1m detected · 72.8% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 40.4% of stores with physical delivery (323,188 stores) , followed by Custom (33.1%) and Nuvemshop (13.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
323,188 stores
264,269 stores
108,625 stores
35,656 stores
17,747 stores
13,254 stores
11,093 stores
8,421 stores
3,583 stores
3,582 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 323188 | 40.43% |
| Custom | 264269 | 33.06% |
| Nuvemshop | 108625 | 13.59% |
| Big Cartel | 35656 | 4.46% |
| Magento | 17747 | 2.22% |
| PrestaShop | 13254 | 1.66% |
| OpenCart | 11093 | 1.39% |
| Shopify | 8421 | 1.05% |
| Volusion | 3583 | 0.45% |
| Zen Cart | 3582 | 0.45% |
| Quickbutik | 2937 | 0.37% |
| Lightspeed eCom | 2626 | 0.33% |
| nopCommerce | 1836 | 0.23% |
| Irroba | 1402 | 0.18% |
| EasyStore | 1139 | 0.14% |
All Stores Distribution
WooCommerce holds 52.1% share of all Cloudflare Browser Insights e-commerce stores (550,375) , with Custom at 25.0% and Nuvemshop at 10.4% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
550,375 stores
264,269 stores
110,041 stores
43,182 stores
24,781 stores
14,654 stores
13,453 stores
17,918 stores
3,952 stores
3,664 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 550375 | 52.06% |
| Custom | 264269 | 25.00% |
| Nuvemshop | 110041 | 10.41% |
| Big Cartel | 43182 | 4.08% |
| Magento | 24781 | 2.34% |
| PrestaShop | 14654 | 1.39% |
| OpenCart | 13453 | 1.27% |
| Shopify | 17918 | 1.69% |
| Volusion | 3952 | 0.37% |
| Zen Cart | 3664 | 0.35% |
| Quickbutik | 3260 | 0.31% |
| Lightspeed eCom | 2661 | 0.25% |
| nopCommerce | 2331 | 0.22% |
| Irroba | 1425 | 0.13% |
| EasyStore | 1195 | 0.11% |
Categories Distribution
Clothing & Accessories leads with 32.6% of all stores (210,948 stores) , followed by Health & Beauty (15.1%) and Electronics & Technology (9.1%) .
Base: 647,978 AI-verified stores with physical delivery and detected product categories (79.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
210,948 stores
97,667 stores
58,741 stores
40,544 stores
38,165 stores
34,236 stores
31,473 stores
25,711 stores
23,641 stores
18,931 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 210948 | 32.55% |
| Health & Beauty | 97667 | 15.07% |
| Electronics & Technology | 58741 | 9.07% |
| Food & Beverages | 40544 | 6.26% |
| Home & Garden | 38165 | 5.89% |
| Jewelry & Watches | 34236 | 5.28% |
| Furniture & Home Decor | 31473 | 4.86% |
| Vehicles & Parts | 25711 | 3.97% |
| Sporting Goods & Outdoor Gear | 23641 | 3.65% |
| Arts & Entertainment | 18931 | 2.92% |
| Gifts & Special Occasions | 17073 | 2.63% |
| Tools & Hardware | 16402 | 2.53% |
| Toys & Games | 13259 | 2.05% |
| Pets & Pet Supplies | 10925 | 1.69% |
| Business & Industrial | 10262 | 1.58% |
Payment Providers Distribution
PayPal leads with 26.8% among AI-verified physical stores (107,417 stores) , followed by MasterCard (14.0%) and Stripe Connect (11.8%) .
Base: 279,432 AI-verified physical stores with detectable payment providers (24.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
107,417 stores
56,058 stores
47,348 stores
46,498 stores
23,998 stores
23,840 stores
19,324 stores
17,615 stores
15,539 stores
11,422 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 107417 | 26.77% |
| MasterCard | 56058 | 13.97% |
| Stripe Connect | 47348 | 11.80% |
| American Express | 46498 | 11.59% |
| Boleto | 23998 | 5.98% |
| Mercado Pago | 23840 | 5.94% |
| VISA | 19324 | 4.82% |
| Klarna | 17615 | 4.39% |
| Apple Pay | 15539 | 3.87% |
| Bolt | 11422 | 2.85% |
| Google Pay | 10103 | 2.52% |
| JCB | 9394 | 2.34% |
| BitCoin | 5167 | 1.29% |
| Paddle | 4714 | 1.17% |
| AliPay | 2867 | 0.71% |
Shipping Carriers Distribution
UPS leads with 17.9% among AI-verified physical stores (45,979 stores) , followed by USPS (17.6%) and DHL (15.3%) .
Base: 189,414 AI-verified physical stores with detectable shipping carriers (16.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 45979 | 17.93% |
| USPS | 45064 | 17.58% |
| DHL | 39273 | 15.32% |
| FedEx | 34434 | 13.43% |
| Correios | 23124 | 9.02% |
| DPD | 11261 | 4.39% |
| 4PX | 10125 | 3.95% |
| Estes | 8373 | 3.27% |
| GLS | 8263 | 3.22% |
| Royal Mail | 7546 | 2.94% |
| TNT | 6642 | 2.59% |
| Hermes | 6491 | 2.53% |
| Speedy | 3575 | 1.39% |
| Canada Post | 3399 | 1.33% |
| PostNL | 2842 | 1.11% |
Store Launch Timeline
Over the past 12 months, 335,407 new stores were launched in Cloudflare Browser Insights , with the highest activity in 2026-01 (46,391 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
46,391 stores launched
37,608 stores launched
40,166 stores launched
36,831 stores launched
28,625 stores launched
24,290 stores launched
25,636 stores launched
23,838 stores launched
20,902 stores launched
20,769 stores launched
18,668 stores launched
11,683 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 46391 | 13.83% |
| 2025-12 | 37608 | 11.21% |
| 2025-11 | 40166 | 11.98% |
| 2025-10 | 36831 | 10.98% |
| 2025-09 | 28625 | 8.53% |
| 2025-08 | 24290 | 7.24% |
| 2025-07 | 25636 | 7.64% |
| 2025-06 | 23838 | 7.11% |
| 2025-05 | 20902 | 6.23% |
| 2025-04 | 20769 | 6.19% |
| 2025-03 | 18668 | 5.57% |
| 2025-02 | 11683 | 3.48% |
Active Stores by Launch Year
Currently, 804,199 active stores in Cloudflare Browser Insights are tracked in our database , with the most stores launched in 2026 (46,478 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
46,478 active stores
305,117 active stores
78,632 active stores
47,503 active stores
38,020 active stores
43,453 active stores
41,038 active stores
25,475 active stores
24,743 active stores
23,066 active stores
14,033 active stores
11,921 active stores
12,567 active stores
16,336 active stores
10,129 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 46478 | 5.78% |
| 2025 | 305117 | 37.94% |
| 2024 | 78632 | 9.78% |
| 2023 | 47503 | 5.91% |
| 2022 | 38020 | 4.73% |
| 2021 | 43453 | 5.40% |
| 2020 | 41038 | 5.10% |
| 2019 | 25475 | 3.17% |
| 2018 | 24743 | 3.08% |
| 2017 | 23066 | 2.87% |
| 2016 | 14033 | 1.74% |
| 2015 | 11921 | 1.48% |
| 2014 | 12567 | 1.56% |
| 2013 | 16336 | 2.03% |
| 2012 | 10129 | 1.26% |
| 2011 | 9717 | 1.21% |
| 2010 | 8134 | 1.01% |
| 2009 | 7488 | 0.93% |
| 2008 | 5837 | 0.73% |
| 2007 | 5245 | 0.65% |
| 2006 | 3881 | 0.48% |
| 2005 | 3392 | 0.42% |
| 2004 | 3986 | 0.50% |
| 2003 | 3366 | 0.42% |
| 2002 | 2911 | 0.36% |
| 2001 | 3491 | 0.43% |
| 2000 | 2808 | 0.35% |
| 1999 | 2243 | 0.28% |
| 1998 | 1578 | 0.20% |
| 1997 | 885 | 0.11% |
| 1996 | 573 | 0.07% |
| 1995 | 153 | 0.02% |
Geographic Distribution
United States leads with 28.0% (122,967 AI-verified stores) , followed by Brazil (16.5%) and Argentina (8.4%) .
Base: 438,626 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
122,967 AI-verified stores
72,508 AI-verified stores
36,739 AI-verified stores
29,715 AI-verified stores
25,125 AI-verified stores
16,643 AI-verified stores
13,811 AI-verified stores
13,278 AI-verified stores
11,135 AI-verified stores
10,773 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 122967 | 28.03% |
| Brazil | 72508 | 16.53% |
| Argentina | 36739 | 8.38% |
| United Kingdom | 29715 | 6.77% |
| Turkey | 25125 | 5.73% |
| Russia | 16643 | 3.79% |
| Germany | 13811 | 3.15% |
| France | 13278 | 3.03% |
| India | 11135 | 2.54% |
| Indonesia | 10773 | 2.46% |
| China | 10182 | 2.32% |
| Canada | 9790 | 2.23% |
| Italy | 9269 | 2.11% |
| Australia | 9058 | 2.07% |
| Vietnam | 9054 | 2.06% |
| Poland | 8444 | 1.93% |
| Japan | 8010 | 1.83% |
| Netherlands | 7832 | 1.79% |
| Spain | 7284 | 1.66% |
| Ukraine | 7009 | 1.60% |
Featured Stores
Newest entrants in Cloudflare Browser Insights's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Big Cartel - Furniture & Home Decor
Nuvemshop
Nuvemshop
Nuvemshop
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1m | 100.00% |
| Emails | 83.3k | 7.44% |
| Phones | 192.9k | 17.22% |
| Ecommerce platform | 1.1m | 98.12% |
| Couriers | 189.4k | 16.91% |
| Payment Providers | 279.4k | 24.95% |
| Categories | 698.8k | 62.39% |
| Social Media | 573.1k | 51.17% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Maximize Your ROI
Use our detailed Cloudflare Browser Insights E-commerce Database to:
Gain actionable insights into 815.3k verified e-commerce stores on Cloudflare Browser Insights.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Cloudflare Browser Insights online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Cloudflare Browser Insights E-commerce Database?
-
Our database covers over 815.3k verified Cloudflare Browser Insights e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 30.2% among stores with at least one detectable social profile (315,000 stores) , followed by Facebook (27.8%) and YouTube (9.5%) .
Base: 573,132 stores with any detectable social profile (51.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
315,000 stores
289,889 stores
99,504 stores
86,556 stores
67,043 stores
66,190 stores
47,460 stores
42,061 stores
27,733 stores
2,628 stores
Visual Distribution