Cloudflare Browser Insights Technology Adoption in E-commerce
Discover 818.5k verified e-commerce stores using Cloudflare Browser Insights. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.2m domains. 818.5k verified as active stores with physical delivery.
· · Next full refresh: April 2026
818.5k verified active stores out of 1.2m detected · 70.8% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 38.4% of stores with physical delivery (299,532 stores) , followed by Custom (34.2%) and Nuvemshop (13.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
299,532 stores
267,381 stores
105,816 stores
23,441 stores
18,996 stores
13,494 stores
12,899 stores
10,283 stores
9,665 stores
4,401 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 299532 | 38.37% |
| Custom | 267381 | 34.25% |
| Nuvemshop | 105816 | 13.55% |
| Big Cartel | 23441 | 3.00% |
| Magento | 18996 | 2.43% |
| Shopify | 13494 | 1.73% |
| PrestaShop | 12899 | 1.65% |
| OpenCart | 10283 | 1.32% |
| Ticimax | 9665 | 1.24% |
| Shoplazza, Shoplaza | 4401 | 0.56% |
| Shoplaza, Shoplazza | 4257 | 0.55% |
| Volusion | 3307 | 0.42% |
| Quickbutik | 2967 | 0.38% |
| Lightspeed eCom | 2299 | 0.29% |
| Zid | 1971 | 0.25% |
All Stores Distribution
WooCommerce holds 50.3% share of all Cloudflare Browser Insights e-commerce stores (523,984) , with Custom at 25.7% and Nuvemshop at 10.3% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
523,984 stores
267,381 stores
107,260 stores
26,969 stores
30,849 stores
28,644 stores
14,196 stores
12,023 stores
9,788 stores
4,552 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 523984 | 50.33% |
| Custom | 267381 | 25.68% |
| Nuvemshop | 107260 | 10.30% |
| Big Cartel | 26969 | 2.59% |
| Magento | 30849 | 2.96% |
| Shopify | 28644 | 2.75% |
| PrestaShop | 14196 | 1.36% |
| OpenCart | 12023 | 1.15% |
| Ticimax | 9788 | 0.94% |
| Shoplazza, Shoplaza | 4552 | 0.44% |
| Shoplaza, Shoplazza | 4406 | 0.42% |
| Volusion | 3605 | 0.35% |
| Quickbutik | 3114 | 0.30% |
| Lightspeed eCom | 2340 | 0.22% |
| Zid | 2050 | 0.20% |
Categories Distribution
Clothing & Accessories leads with 22.1% of all stores (156,438 stores) , followed by Health & Beauty (15.1%) and Sporting Goods & Outdoor Gear (8.3%) .
Base: 709,443 AI-verified stores with physical delivery and detected product categories (86.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
156,438 stores
107,236 stores
58,686 stores
56,815 stores
51,806 stores
43,236 stores
38,354 stores
31,709 stores
30,276 stores
27,294 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 156438 | 22.05% |
| Health & Beauty | 107236 | 15.12% |
| Sporting Goods & Outdoor Gear | 58686 | 8.27% |
| Food & Beverages | 56815 | 8.01% |
| Home & Garden | 51806 | 7.30% |
| Electronics & Technology | 43236 | 6.09% |
| Toys & Games | 38354 | 5.41% |
| Vehicles & Parts | 31709 | 4.47% |
| Arts & Entertainment | 30276 | 4.27% |
| Jewelry & Watches | 27294 | 3.85% |
| Gifts & Special Occasions | 26264 | 3.70% |
| Furniture & Home Decor | 26110 | 3.68% |
| Tools & Hardware | 24456 | 3.45% |
| Business & Industrial | 19773 | 2.79% |
| Books & Media | 10990 | 1.55% |
Payment Providers Distribution
PayPal leads with 26.8% among AI-verified physical stores (101,671 stores) , followed by MasterCard (12.9%) and Stripe Connect (10.9%) .
Base: 273,326 AI-verified physical stores with detectable payment providers (23.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
101,671 stores
48,795 stores
41,462 stores
39,136 stores
30,930 stores
29,963 stores
16,953 stores
16,125 stores
15,538 stores
10,438 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 101671 | 26.79% |
| MasterCard | 48795 | 12.86% |
| Stripe Connect | 41462 | 10.93% |
| American Express | 39136 | 10.31% |
| Boleto | 30930 | 8.15% |
| Mercado Pago | 29963 | 7.90% |
| VISA | 16953 | 4.47% |
| Klarna | 16125 | 4.25% |
| Apple Pay | 15538 | 4.09% |
| Bolt | 10438 | 2.75% |
| Google Pay | 10151 | 2.67% |
| JCB | 8524 | 2.25% |
| BitCoin | 4294 | 1.13% |
| Bancontact | 2925 | 0.77% |
| AliPay | 2583 | 0.68% |
Shipping Carriers Distribution
UPS leads with 18.7% among AI-verified physical stores (48,332 stores) , followed by USPS (18.1%) and DHL (14.3%) .
Base: 186,118 AI-verified physical stores with detectable shipping carriers (16.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 48332 | 18.69% |
| USPS | 46783 | 18.09% |
| DHL | 36993 | 14.31% |
| FedEx | 34991 | 13.53% |
| Correios | 22936 | 8.87% |
| DPD | 12169 | 4.71% |
| 4PX | 12042 | 4.66% |
| GLS | 8298 | 3.21% |
| Estes | 8001 | 3.09% |
| Royal Mail | 7271 | 2.81% |
| TNT | 5616 | 2.17% |
| Hermes | 5114 | 1.98% |
| Speedy | 3563 | 1.38% |
| Canada Post | 3453 | 1.34% |
| InPost | 2991 | 1.16% |
Store Launch Timeline
Over the past 12 months, 295,549 new stores were launched in Cloudflare Browser Insights , with the highest activity in 2026-02 (31,251 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
31,251 stores launched
46,514 stores launched
39,706 stores launched
31,229 stores launched
28,362 stores launched
24,318 stores launched
21,067 stores launched
21,217 stores launched
21,177 stores launched
15,511 stores launched
14,294 stores launched
903 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 31251 | 10.57% |
| 2026-01 | 46514 | 15.74% |
| 2025-12 | 39706 | 13.43% |
| 2025-11 | 31229 | 10.57% |
| 2025-10 | 28362 | 9.60% |
| 2025-09 | 24318 | 8.23% |
| 2025-08 | 21067 | 7.13% |
| 2025-07 | 21217 | 7.18% |
| 2025-06 | 21177 | 7.17% |
| 2025-05 | 15511 | 5.25% |
| 2025-04 | 14294 | 4.84% |
| 2025-03 | 903 | 0.31% |
Active Stores by Launch Year
Currently, 805,892 active stores in Cloudflare Browser Insights are tracked in our database , with the most stores launched in 2026 (78,034 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
78,034 active stores
243,434 active stores
83,946 active stores
50,778 active stores
41,067 active stores
47,249 active stores
44,266 active stores
28,000 active stores
27,251 active stores
25,351 active stores
14,213 active stores
12,235 active stores
13,116 active stores
16,705 active stores
10,572 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 78034 | 9.68% |
| 2025 | 243434 | 30.21% |
| 2024 | 83946 | 10.42% |
| 2023 | 50778 | 6.30% |
| 2022 | 41067 | 5.10% |
| 2021 | 47249 | 5.86% |
| 2020 | 44266 | 5.49% |
| 2019 | 28000 | 3.47% |
| 2018 | 27251 | 3.38% |
| 2017 | 25351 | 3.15% |
| 2016 | 14213 | 1.76% |
| 2015 | 12235 | 1.52% |
| 2014 | 13116 | 1.63% |
| 2013 | 16705 | 2.07% |
| 2012 | 10572 | 1.31% |
| 2011 | 10132 | 1.26% |
| 2010 | 8575 | 1.06% |
| 2009 | 8012 | 0.99% |
| 2008 | 6191 | 0.77% |
| 2007 | 5624 | 0.70% |
| 2006 | 4249 | 0.53% |
| 2005 | 3679 | 0.46% |
| 2004 | 4166 | 0.52% |
| 2003 | 3636 | 0.45% |
| 2002 | 3121 | 0.39% |
| 2001 | 3614 | 0.45% |
| 2000 | 3026 | 0.38% |
| 1999 | 2349 | 0.29% |
| 1998 | 1608 | 0.20% |
| 1997 | 950 | 0.12% |
| 1996 | 597 | 0.07% |
| 1995 | 146 | 0.02% |
Geographic Distribution
United States leads with 32.0% (180,113 AI-verified stores) , followed by Brazil (14.0%) and Argentina (7.2%) .
Base: 563,109 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
180,113 AI-verified stores
78,722 AI-verified stores
40,331 AI-verified stores
35,019 AI-verified stores
30,448 AI-verified stores
24,467 AI-verified stores
19,880 AI-verified stores
17,432 AI-verified stores
16,287 AI-verified stores
13,869 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 180113 | 31.99% |
| Brazil | 78722 | 13.98% |
| Argentina | 40331 | 7.16% |
| United Kingdom | 35019 | 6.22% |
| Turkey | 30448 | 5.41% |
| Germany | 24467 | 4.34% |
| France | 19880 | 3.53% |
| Indonesia | 17432 | 3.10% |
| Russia | 16287 | 2.89% |
| Italy | 13869 | 2.46% |
| India | 13025 | 2.31% |
| Spain | 12716 | 2.26% |
| China | 11437 | 2.03% |
| Canada | 11309 | 2.01% |
| Vietnam | 11295 | 2.01% |
| Australia | 10388 | 1.84% |
| Netherlands | 10141 | 1.80% |
| Poland | 9840 | 1.75% |
| Taiwan | 8333 | 1.48% |
| Mexico | 8057 | 1.43% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
nopCommerce with Venture Theme and SevenSpikes Plugins
Custom
Custom - Toys & Games
Custom - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2m | 100.00% |
| Emails | 115.2k | 9.97% |
| Phones | 199.3k | 17.25% |
| Ecommerce platform | 1.1m | 98.38% |
| Couriers | 186.1k | 16.11% |
| Payment Providers | 273.3k | 23.65% |
| Categories | 753.2k | 65.18% |
| Social Media | 629.1k | 54.44% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cloudflare Browser Insights e-commerce landscape:
Analyze 818.5k verified e-commerce stores on Cloudflare Browser Insights - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cloudflare Browser Insights e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cloudflare Browser Insights e-commerce intelligence?
-
We track 818.5k verified Cloudflare Browser Insights e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 29.6% among stores with at least one detectable social profile (336,074 stores) , followed by Facebook (27.5%) and YouTube (9.6%) .
Base: 629,061 stores with any detectable social profile (54.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
336,074 stores
311,978 stores
109,133 stores
97,304 stores
77,343 stores
70,829 stores
48,858 stores
45,268 stores
30,249 stores
7,386 stores
Visual Distribution