Campaign Monitor Technology Adoption in E-commerce
Discover 1.1k verified e-commerce stores using Campaign Monitor. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.7k domains. 1.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.1k verified active stores out of 1.7k detected · 64.5% verification rate
E-commerce Platforms Distribution
Custom stores with 38.4% of stores with physical delivery (421 stores) , followed by WooCommerce (30.0%) and Shopify (14.1%) .
Base: 1,095 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
421 stores
329 stores
154 stores
111 stores
25 stores
9 stores
8 stores
7 stores
5 stores
4 stores
Visual Distribution
421 stores
329 stores
154 stores
111 stores
25 stores
9 stores
8 stores
7 stores
5 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 421 | 38.45% |
| WooCommerce | 329 | 30.05% |
| Shopify | 154 | 14.06% |
| Magento | 111 | 10.14% |
| OpenCart | 25 | 2.28% |
| nopCommerce | 9 | 0.82% |
| PrestaShop | 8 | 0.73% |
| BigCommerce | 7 | 0.64% |
| Craft Commerce | 5 | 0.46% |
| MyCashFlow | 4 | 0.37% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 24.8% share of detected Campaign Monitor e-commerce signals (421) , with WooCommerce at 46.2% and Shopify at 11.0% (June 2026) .
Base: 1,698 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
421 websites
785 websites
186 websites
113 websites
25 websites
9 websites
8 websites
8 websites
14 websites
4 websites
Visual Distribution
421 websites
785 websites
186 websites
113 websites
25 websites
9 websites
8 websites
8 websites
14 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 421 | 24.79% |
| WooCommerce | 785 | 46.23% |
| Shopify | 186 | 10.95% |
| Magento | 113 | 6.65% |
| OpenCart | 25 | 1.47% |
| nopCommerce | 9 | 0.53% |
| PrestaShop | 8 | 0.47% |
| BigCommerce | 8 | 0.47% |
| Craft Commerce | 14 | 0.82% |
| MyCashFlow | 4 | 0.24% |
Categories Distribution
Vehicles & Parts stores with 21.1% of all stores (231 stores) , followed by Clothing & Accessories (11.9%) and Food & Beverages (10.5%) .
Base: 1,095 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
231 stores
130 stores
115 stores
87 stores
72 stores
65 stores
63 stores
60 stores
60 stores
50 stores
Visual Distribution
231 stores
130 stores
115 stores
87 stores
72 stores
65 stores
63 stores
60 stores
60 stores
50 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Vehicles & Parts | 231 | 21.10% |
| Clothing & Accessories | 130 | 11.87% |
| Food & Beverages | 115 | 10.50% |
| Home & Garden | 87 | 7.95% |
| Health & Beauty | 72 | 6.58% |
| Sporting Goods & Outdoor Gear | 65 | 5.94% |
| Toys & Games | 63 | 5.75% |
| Tools & Hardware | 60 | 5.48% |
| Arts & Entertainment | 60 | 5.48% |
| Business & Industrial | 50 | 4.57% |
Payment Providers Distribution
PayPal accounts for 27.7% of displayed detection occurrences (119 occurrences) , followed by MasterCard (16.6%) and American Express (13.3%) .
Base: 429 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
119 occurrences
71 occurrences
57 occurrences
54 occurrences
27 occurrences
25 occurrences
21 occurrences
21 occurrences
20 occurrences
14 occurrences
Visual Distribution
119 occurrences
71 occurrences
57 occurrences
54 occurrences
27 occurrences
25 occurrences
21 occurrences
21 occurrences
20 occurrences
14 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 119 | 27.74% |
| MasterCard | 71 | 16.55% |
| American Express | 57 | 13.29% |
| Stripe Connect | 54 | 12.59% |
| Klarna | 27 | 6.29% |
| VISA | 25 | 5.83% |
| Bancontact | 21 | 4.90% |
| Bolt | 21 | 4.90% |
| SagePay | 20 | 4.66% |
| Amazon Pay | 14 | 3.26% |
Shipping Carriers Distribution
Royal Mail accounts for 22.5% of displayed detection occurrences (85 occurrences) , followed by UPS (14.8%) and DHL (14.3%) .
Base: 378 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
85 occurrences
56 occurrences
54 occurrences
53 occurrences
38 occurrences
30 occurrences
19 occurrences
16 occurrences
15 occurrences
12 occurrences
Visual Distribution
85 occurrences
56 occurrences
54 occurrences
53 occurrences
38 occurrences
30 occurrences
19 occurrences
16 occurrences
15 occurrences
12 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Royal Mail | 85 | 22.49% |
| UPS | 56 | 14.81% |
| DHL | 54 | 14.29% |
| DPD | 53 | 14.02% |
| FedEx | 38 | 10.05% |
| USPS | 30 | 7.94% |
| Australia Post | 19 | 5.03% |
| PostNL | 16 | 4.23% |
| GLS | 15 | 3.97% |
| Canada Post | 12 | 3.17% |
Store Launch Timeline
Over the past 12 months, 33 new stores were launched in Campaign Monitor , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
4 stores launched
3 stores launched
3 stores launched
1 stores launched
3 stores launched
6 stores launched
4 stores launched
3 stores launched
3 stores launched
Monthly Trend
3.0% of last 12 months
6.1% of last 12 months
12.1% of last 12 months
9.1% of last 12 months
9.1% of last 12 months
3.0% of last 12 months
9.1% of last 12 months
18.2% of last 12 months
12.1% of last 12 months
9.1% of last 12 months
9.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 3.03% |
| 2026-04 | 2 | 6.06% |
| 2026-03 | 4 | 12.12% |
| 2026-02 | 3 | 9.09% |
| 2026-01 | 3 | 9.09% |
| 2025-12 | 1 | 3.03% |
| 2025-11 | 3 | 9.09% |
| 2025-10 | 6 | 18.18% |
| 2025-09 | 4 | 12.12% |
| 2025-08 | 3 | 9.09% |
| 2025-07 | 3 | 9.09% |
Active Stores by Launch Year
Currently, 1,091 active stores in Campaign Monitor are tracked in our database , with the most stores launched in 2026 (13 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13 active stores
44 active stores
85 active stores
47 active stores
74 active stores
74 active stores
64 active stores
38 active stores
56 active stores
68 active stores
30 active stores
36 active stores
30 active stores
37 active stores
27 active stores
Distribution by Launch Year
1.2% of tracked active stores
4.0% of tracked active stores
7.8% of tracked active stores
4.3% of tracked active stores
6.8% of tracked active stores
6.8% of tracked active stores
5.9% of tracked active stores
3.5% of tracked active stores
5.1% of tracked active stores
6.2% of tracked active stores
2.7% of tracked active stores
3.3% of tracked active stores
2.7% of tracked active stores
3.4% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13 | 1.19% |
| 2025 | 44 | 4.03% |
| 2024 | 85 | 7.79% |
| 2023 | 47 | 4.31% |
| 2022 | 74 | 6.78% |
| 2021 | 74 | 6.78% |
| 2020 | 64 | 5.87% |
| 2019 | 38 | 3.48% |
| 2018 | 56 | 5.13% |
| 2017 | 68 | 6.23% |
| 2016 | 30 | 2.75% |
| 2015 | 36 | 3.30% |
| 2014 | 30 | 2.75% |
| 2013 | 37 | 3.39% |
| 2012 | 27 | 2.47% |
Geographic Distribution
United States stores with 26.3% (288 active verified stores) , followed by United Kingdom (23.4%) and Australia (10.3%) .
Base: 1,095 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
288 active verified stores
256 active verified stores
113 active verified stores
59 active verified stores
53 active verified stores
43 active verified stores
34 active verified stores
29 active verified stores
22 active verified stores
20 active verified stores
Visual Distribution
288 active verified stores
256 active verified stores
113 active verified stores
59 active verified stores
53 active verified stores
43 active verified stores
34 active verified stores
29 active verified stores
22 active verified stores
20 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 288 | 26.30% |
| United Kingdom | 256 | 23.38% |
| Australia | 113 | 10.32% |
| Canada | 59 | 5.39% |
| Netherlands | 53 | 4.84% |
| Belgium | 43 | 3.93% |
| France | 34 | 3.11% |
| New Zealand | 29 | 2.65% |
| South Africa | 22 | 2.01% |
| Germany | 20 | 1.83% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Vehicles & Parts
Magento - Vehicles & Parts
Custom - Vehicles & Parts
Custom - Home & Garden
Magento - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7k | 100.00% |
| Emails | 814 | 47.94% |
| Phones | 890 | 52.41% |
| Ecommerce platform | 1.7k | 97.88% |
| Couriers | 317 | 18.67% |
| Payment Providers | 375 | 22.08% |
| Categories | 1.1k | 65.08% |
| Social Media | 1.4k | 80.27% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Campaign Monitor e-commerce landscape:
Analyze 1.1k verified e-commerce stores on Campaign Monitor - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Campaign Monitor e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Campaign Monitor e-commerce intelligence?
-
We track 1.1k verified Campaign Monitor e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.8% of displayed detection occurrences (763 occurrences) , followed by Instagram (27.3%) and YouTube (12.7%) .
Base: 2,563 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
763 occurrences
700 occurrences
325 occurrences
299 occurrences
199 occurrences
100 occurrences
82 occurrences
78 occurrences
9 occurrences
8 occurrences
Visual Distribution
763 occurrences
700 occurrences
325 occurrences
299 occurrences
199 occurrences
100 occurrences
82 occurrences
78 occurrences
9 occurrences
8 occurrences