BugHerd Technology Adoption in E-commerce
Discover 892 verified e-commerce stores using BugHerd. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.6k domains. 892 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
892 verified active stores out of 1.6k detected · 55.2% verification rate
E-commerce Platforms Distribution
Shopify stores with 63.7% of stores with physical delivery (568 stores) , followed by WooCommerce (18.4%) and Custom (7.5%) .
Base: 892 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
568 stores
164 stores
67 stores
28 stores
21 stores
13 stores
5 stores
3 stores
3 stores
2 stores
Visual Distribution
568 stores
164 stores
67 stores
28 stores
21 stores
13 stores
5 stores
3 stores
3 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 568 | 63.68% |
| WooCommerce | 164 | 18.39% |
| Custom | 67 | 7.51% |
| Magento | 28 | 3.14% |
| BigCommerce | 21 | 2.35% |
| PrestaShop | 13 | 1.46% |
| nopCommerce | 5 | 0.56% |
| OpenCart | 3 | 0.34% |
| Shopware | 3 | 0.34% |
| VirtueMart | 2 | 0.22% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 42.5% share of detected BugHerd e-commerce signals (687) , with WooCommerce at 44.2% and Custom at 4.1% (June 2026) .
Base: 1,616 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
687 websites
714 websites
67 websites
38 websites
24 websites
14 websites
5 websites
3 websites
4 websites
2 websites
Visual Distribution
687 websites
714 websites
67 websites
38 websites
24 websites
14 websites
5 websites
3 websites
4 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 687 | 42.51% |
| WooCommerce | 714 | 44.18% |
| Custom | 67 | 4.15% |
| Magento | 38 | 2.35% |
| BigCommerce | 24 | 1.49% |
| PrestaShop | 14 | 0.87% |
| nopCommerce | 5 | 0.31% |
| OpenCart | 3 | 0.19% |
| Shopware | 4 | 0.25% |
| VirtueMart | 2 | 0.12% |
Categories Distribution
Health & Beauty stores with 18.4% of all stores (164 stores) , followed by Food & Beverages (16.0%) and Clothing & Accessories (12.0%) .
Base: 892 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
164 stores
143 stores
107 stores
75 stores
59 stores
52 stores
47 stores
45 stores
33 stores
23 stores
Visual Distribution
164 stores
143 stores
107 stores
75 stores
59 stores
52 stores
47 stores
45 stores
33 stores
23 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 164 | 18.39% |
| Food & Beverages | 143 | 16.03% |
| Clothing & Accessories | 107 | 12.00% |
| Sporting Goods & Outdoor Gear | 75 | 8.41% |
| Home & Garden | 59 | 6.61% |
| Tools & Hardware | 52 | 5.83% |
| Toys & Games | 47 | 5.27% |
| Business & Industrial | 45 | 5.04% |
| Furniture & Home Decor | 33 | 3.70% |
| Jewelry & Watches | 23 | 2.58% |
Payment Providers Distribution
PayPal accounts for 19.7% of displayed detection occurrences (43 occurrences) , followed by American Express (17.9%) and MasterCard (15.6%) .
Base: 218 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
43 occurrences
39 occurrences
34 occurrences
33 occurrences
20 occurrences
15 occurrences
10 occurrences
9 occurrences
9 occurrences
6 occurrences
Visual Distribution
43 occurrences
39 occurrences
34 occurrences
33 occurrences
20 occurrences
15 occurrences
10 occurrences
9 occurrences
9 occurrences
6 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 43 | 19.72% |
| American Express | 39 | 17.89% |
| MasterCard | 34 | 15.60% |
| Stripe Connect | 33 | 15.14% |
| Klarna | 20 | 9.17% |
| Twint | 15 | 6.88% |
| Apple Pay | 10 | 4.59% |
| VISA | 9 | 4.13% |
| Bolt | 9 | 4.13% |
| Google Pay | 6 | 2.75% |
Shipping Carriers Distribution
UPS accounts for 31.7% of displayed detection occurrences (52 occurrences) , followed by FedEx (16.5%) and USPS (15.9%) .
Base: 164 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
52 occurrences
27 occurrences
26 occurrences
14 occurrences
9 occurrences
9 occurrences
8 occurrences
7 occurrences
6 occurrences
6 occurrences
Visual Distribution
52 occurrences
27 occurrences
26 occurrences
14 occurrences
9 occurrences
9 occurrences
8 occurrences
7 occurrences
6 occurrences
6 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 52 | 31.71% |
| FedEx | 27 | 16.46% |
| USPS | 26 | 15.85% |
| DHL | 14 | 8.54% |
| Australia Post | 9 | 5.49% |
| Royal Mail | 9 | 5.49% |
| DPD | 8 | 4.88% |
| Colissimo | 7 | 4.27% |
| Speedy | 6 | 3.66% |
| GLS | 6 | 3.66% |
Store Launch Timeline
Over the past 12 months, 62 new stores were launched in BugHerd , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
4 stores launched
7 stores launched
4 stores launched
6 stores launched
7 stores launched
9 stores launched
4 stores launched
2 stores launched
3 stores launched
7 stores launched
6 stores launched
Monthly Trend
4.8% of last 12 months
6.5% of last 12 months
11.3% of last 12 months
6.5% of last 12 months
9.7% of last 12 months
11.3% of last 12 months
14.5% of last 12 months
6.5% of last 12 months
3.2% of last 12 months
4.8% of last 12 months
11.3% of last 12 months
9.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 4.84% |
| 2026-04 | 4 | 6.45% |
| 2026-03 | 7 | 11.29% |
| 2026-02 | 4 | 6.45% |
| 2026-01 | 6 | 9.68% |
| 2025-12 | 7 | 11.29% |
| 2025-11 | 9 | 14.52% |
| 2025-10 | 4 | 6.45% |
| 2025-09 | 2 | 3.23% |
| 2025-08 | 3 | 4.84% |
| 2025-07 | 7 | 11.29% |
| 2025-06 | 6 | 9.68% |
Active Stores by Launch Year
Currently, 879 active stores in BugHerd are tracked in our database , with the most stores launched in 2026 (24 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
24 active stores
66 active stores
109 active stores
52 active stores
56 active stores
62 active stores
45 active stores
44 active stores
44 active stores
37 active stores
18 active stores
14 active stores
14 active stores
31 active stores
15 active stores
Distribution by Launch Year
2.7% of tracked active stores
7.5% of tracked active stores
12.4% of tracked active stores
5.9% of tracked active stores
6.4% of tracked active stores
7.1% of tracked active stores
5.1% of tracked active stores
5.0% of tracked active stores
5.0% of tracked active stores
4.2% of tracked active stores
2.0% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
3.5% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 24 | 2.73% |
| 2025 | 66 | 7.51% |
| 2024 | 109 | 12.40% |
| 2023 | 52 | 5.92% |
| 2022 | 56 | 6.37% |
| 2021 | 62 | 7.05% |
| 2020 | 45 | 5.12% |
| 2019 | 44 | 5.01% |
| 2018 | 44 | 5.01% |
| 2017 | 37 | 4.21% |
| 2016 | 18 | 2.05% |
| 2015 | 14 | 1.59% |
| 2014 | 14 | 1.59% |
| 2013 | 31 | 3.53% |
| 2012 | 15 | 1.71% |
Geographic Distribution
United States stores with 44.5% (397 active verified stores) , followed by Australia (14.6%) and United Kingdom (11.5%) .
Base: 892 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
397 active verified stores
130 active verified stores
103 active verified stores
54 active verified stores
47 active verified stores
29 active verified stores
15 active verified stores
13 active verified stores
13 active verified stores
6 active verified stores
Visual Distribution
397 active verified stores
130 active verified stores
103 active verified stores
54 active verified stores
47 active verified stores
29 active verified stores
15 active verified stores
13 active verified stores
13 active verified stores
6 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 397 | 44.51% |
| Australia | 130 | 14.57% |
| United Kingdom | 103 | 11.55% |
| Canada | 54 | 6.05% |
| France | 47 | 5.27% |
| Switzerland | 29 | 3.25% |
| Netherlands | 15 | 1.68% |
| Germany | 13 | 1.46% |
| New Zealand | 13 | 1.46% |
| South Africa | 6 | 0.67% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
WooCommerce
Shopify - Toys & Games
BigCommerce
Shopify - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Clothing & Accessories
Shopify - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.6k | 100.00% |
| Emails | 678 | 41.96% |
| Phones | 444 | 27.48% |
| Ecommerce platform | 1.6k | 99.20% |
| Couriers | 164 | 10.15% |
| Payment Providers | 204 | 12.62% |
| Categories | 894 | 55.32% |
| Social Media | 1.3k | 80.07% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the BugHerd e-commerce landscape:
Analyze 892 verified e-commerce stores on BugHerd - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across BugHerd e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the BugHerd e-commerce intelligence?
-
We track 892 verified BugHerd e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.2% of displayed detection occurrences (666 occurrences) , followed by Instagram (27.9%) and YouTube (12.2%) .
Base: 2,359 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
666 occurrences
657 occurrences
288 occurrences
198 occurrences
175 occurrences
175 occurrences
125 occurrences
54 occurrences
16 occurrences
5 occurrences
Visual Distribution
666 occurrences
657 occurrences
288 occurrences
198 occurrences
175 occurrences
175 occurrences
125 occurrences
54 occurrences
16 occurrences
5 occurrences