Braintree Technology Adoption in E-commerce

Discover 1.4k verified e-commerce stores using Braintree. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 2.3k domains. 1.4k verified as active stores with physical delivery.

· · Next full refresh: March 2026

1.4k verified active stores out of 2.3k detected · 59.7% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 55.9% of stores with physical delivery (763 stores) , followed by Salesforce Commerce Cloud (21.3%) and Custom (17.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

763 stores

Custom 17.6%

240 stores

37 stores

9 stores

8 stores

5 stores

2 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Braintree
Platform Stores with Physical Delivery Percentage
WooCommerce 763 55.94%
Salesforce Commerce Cloud 291 21.33%
Custom 240 17.60%
BigCommerce 37 2.71%
PrestaShop 9 0.66%
Intershop 8 0.59%
Magento 5 0.37%
CS Cart 2 0.15%
nopCommerce 2 0.15%
OpenCart 2 0.15%
Oxatis 1 0.07%
WooCommerce, EasyDigitalDownloads 1 0.07%
CubeCart 1 0.07%
osCommerce 1 0.07%
Shopify 1 0.07%

Categories Distribution

Clothing & Accessories leads with 20.8% of all stores (224 stores) , followed by Electronics & Technology (16.0%) and Health & Beauty (12.4%) .

Base: 1,075 AI-verified stores with physical delivery and detected product categories (78.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 20.8%

224 stores

Electronics & Technology 16.0%

172 stores

Health & Beauty 12.4%

133 stores

Furniture & Home Decor 8.1%

87 stores

Vehicles & Parts 7.4%

80 stores

Food & Beverages 6.2%

67 stores

Arts & Entertainment 5.5%

59 stores

Home & Garden 4.8%

52 stores

Jewelry & Watches 3.5%

38 stores

Gifts & Special Occasions 3.4%

37 stores

Visual Distribution

Distribution of top 10 Braintree store categories (February 2026)
Distribution of categories in Braintree e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 224 20.84%
Electronics & Technology 172 16.00%
Health & Beauty 133 12.37%
Furniture & Home Decor 87 8.09%
Vehicles & Parts 80 7.44%
Food & Beverages 67 6.23%
Arts & Entertainment 59 5.49%
Home & Garden 52 4.84%
Jewelry & Watches 38 3.53%
Gifts & Special Occasions 37 3.44%
Sporting Goods & Outdoor Gear 29 2.70%
Pets & Pet Supplies 28 2.60%
Business & Industrial 27 2.51%
Tools & Hardware 23 2.14%
Books & Media 19 1.77%

Payment Providers Distribution

PayPal leads with 26.1% among AI-verified physical stores (426 stores) , followed by American Express (17.3%) and MasterCard (15.3%) .

Base: 818 AI-verified physical stores with detectable payment providers (35.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.1%

426 stores

283 stores

250 stores

137 stores

122 stores

108 stores

86 stores

75 stores

56 stores

Bolt 1.4%

23 stores

Visual Distribution

Distribution of top 10 Braintree payment providers (February 2026)
Distribution of payment providers in Braintree e-commerce stores
Payment Provider Store Count Market Share
PayPal 426 26.10%
American Express 283 17.34%
MasterCard 250 15.32%
Braintree 137 8.39%
Affirm 122 7.48%
Apple Pay 108 6.62%
Google Pay 86 5.27%
Stripe Connect 75 4.60%
Klarna 56 3.43%
Bolt 23 1.41%
VISA 23 1.41%
JCB 16 0.98%
Amazon Pay 12 0.74%
Paddle 8 0.49%
AfterPay 7 0.43%

Shipping Carriers Distribution

UPS leads with 31.3% among AI-verified physical stores (334 stores) , followed by FedEx (21.5%) and USPS (17.2%) .

Base: 678 AI-verified physical stores with detectable shipping carriers (29.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 31.3%

334 stores

FedEx 21.5%

230 stores

USPS 17.2%

184 stores

DHL 13.8%

147 stores

34 stores

28 stores

DPD 2.3%

25 stores

GLS 1.6%

17 stores

17 stores

17 stores

Visual Distribution

Distribution of top 10 Braintree shipping carriers (February 2026)
Distribution of shipping carriers in Braintree e-commerce stores
Shipping Carrier Store Count Market Share
UPS 334 31.27%
FedEx 230 21.54%
USPS 184 17.23%
DHL 147 13.76%
Royal Mail 34 3.18%
Australia Post 28 2.62%
DPD 25 2.34%
GLS 17 1.59%
Hermes 17 1.59%
Speedy 17 1.59%
TNT 9 0.84%
Canada Post 8 0.75%
Deutsche Post 8 0.75%
Omniva 5 0.47%
Fastway 5 0.47%

Store Launch Timeline

Over the past 12 months, 134 new stores were launched in Braintree , with the highest activity in 2026-01 (10 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 7.5%

10 stores launched

2025-12 3.7%

5 stores launched

2025-11 12.7%

17 stores launched

2025-10 6.0%

8 stores launched

2025-09 3.0%

4 stores launched

2025-08 8.2%

11 stores launched

2025-07 9.7%

13 stores launched

2025-06 11.9%

16 stores launched

2025-05 9.0%

12 stores launched

2025-04 6.0%

8 stores launched

2025-03 4.5%

6 stores launched

2025-02 17.9%

24 stores launched

Monthly Trend

Monthly store launches in Braintree (February 2026)
Monthly store launches in Braintree over the past 12 months
Month Stores Launched Percentage
2026-01 10 7.46%
2025-12 5 3.73%
2025-11 17 12.69%
2025-10 8 5.97%
2025-09 4 2.99%
2025-08 11 8.21%
2025-07 13 9.70%
2025-06 16 11.94%
2025-05 12 8.96%
2025-04 8 5.97%
2025-03 6 4.48%
2025-02 24 17.91%

Active Stores by Launch Year

Currently, 1,357 active stores in Braintree are tracked in our database , with the most stores launched in 2026 (10 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.7%

10 active stores

2025 9.4%

128 active stores

2024 5.0%

68 active stores

2023 3.7%

50 active stores

2022 3.5%

47 active stores

2021 5.2%

70 active stores

2020 4.6%

63 active stores

2019 5.5%

74 active stores

2018 6.0%

82 active stores

2017 10.2%

138 active stores

2016 5.4%

73 active stores

2015 4.1%

55 active stores

2014 3.8%

51 active stores

2013 4.3%

59 active stores

2012 2.4%

32 active stores

Distribution by Launch Year

Active stores in Braintree by original launch year (February 2026)
Active stores in Braintree by launch year
Launch Year Active Stores Percentage
2026 10 0.74%
2025 128 9.43%
2024 68 5.01%
2023 50 3.68%
2022 47 3.46%
2021 70 5.16%
2020 63 4.64%
2019 74 5.45%
2018 82 6.04%
2017 138 10.17%
2016 73 5.38%
2015 55 4.05%
2014 51 3.76%
2013 59 4.35%
2012 32 2.36%
2011 40 2.95%
2010 31 2.28%
2009 42 3.10%
2008 28 2.06%
2007 25 1.84%
2006 19 1.40%
2005 16 1.18%
2004 22 1.62%
2003 20 1.47%
2002 11 0.81%
2001 18 1.33%
2000 17 1.25%
1999 22 1.62%
1998 26 1.92%
1997 7 0.52%
1996 10 0.74%
1995 3 0.22%

Social Media Usage

Facebook leads with 25.3% among stores with at least one detectable social profile (968 stores) , followed by Instagram (21.8%) and YouTube (15.1%) .

Base: 1,589 stores with any detectable social profile (69.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 25.3%

968 stores

Instagram 21.8%

834 stores

YouTube 15.1%

578 stores

Twitter 12.3%

470 stores

Pinterest 7.4%

283 stores

LinkedIn 6.9%

265 stores

TikTok 5.6%

216 stores

X 4.8%

185 stores

WhatsApp 0.4%

16 stores

SoundCloud 0.4%

14 stores

Visual Distribution

Distribution of social media platforms in Braintree (February 2026)
Distribution of social media platforms in Braintree e-commerce stores
Social Platform Store Count Market Share
Facebook 968 25.28%
Instagram 834 21.78%
YouTube 578 15.10%
Twitter 470 12.27%
Pinterest 283 7.39%
LinkedIn 265 6.92%
TikTok 216 5.64%
X 185 4.83%
WhatsApp 16 0.42%
SoundCloud 14 0.37%

Geographic Distribution

United States leads with 59.9% (613 AI-verified stores) , followed by United Kingdom (12.0%) and Australia (7.1%) .

Base: 1,023 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

613 AI-verified stores

123 AI-verified stores

73 AI-verified stores

Japan 2.9%

30 AI-verified stores

24 AI-verified stores

Italy 2.3%

24 AI-verified stores

19 AI-verified stores

16 AI-verified stores

12 AI-verified stores

12 AI-verified stores

Visual Distribution

Geographic distribution of stores using Braintree (February 2026)
Geographic distribution of stores using Braintree
Country AI-Verified Store Count Market Share
United States 613 59.92%
United Kingdom 123 12.02%
Australia 73 7.14%
Japan 30 2.93%
Canada 24 2.35%
Italy 24 2.35%
Germany 19 1.86%
France 16 1.56%
Greece 12 1.17%
Slovenia 12 1.17%
Ireland 12 1.17%
Poland 10 0.98%
Austria 9 0.88%
Switzerland 8 0.78%
Spain 7 0.68%
Portugal 7 0.68%
Mexico 6 0.59%
Netherlands 6 0.59%
Bulgaria 6 0.59%
India 6 0.59%

Dataset Coverage

Field Rows count Coverage
Website 2.3k 100.00%
Emails 1.1k 49.61%
Phones 429.0 18.77%
Ecommerce platform 2.2k 97.07%
Couriers 678.0 29.66%
Payment Providers 818.0 35.78%
Categories 1.2k 51.71%
Social Media 1.6k 69.51%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Braintree E-commerce Database?

Our database covers over 1.4k verified Braintree e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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