Braintree Technology Adoption in E-commerce
Discover 1.5k verified e-commerce stores using Braintree. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.3k domains. 1.5k verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.5k verified active stores out of 2.3k detected · 64.2% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 53.1% of stores with physical delivery (781 stores) , followed by Salesforce Commerce Cloud (25.7%) and Custom (16.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
781 stores
379 stores
241 stores
36 stores
11 stores
9 stores
4 stores
2 stores
2 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 781 | 53.06% |
| Salesforce Commerce Cloud | 379 | 25.75% |
| Custom | 241 | 16.37% |
| BigCommerce | 36 | 2.45% |
| Intershop | 11 | 0.75% |
| PrestaShop | 9 | 0.61% |
| Magento | 4 | 0.27% |
| CS Cart | 2 | 0.14% |
| nopCommerce | 2 | 0.14% |
| OpenCart | 2 | 0.14% |
| Shopify | 1 | 0.07% |
| WooCommerce, EasyDigitalDownloads | 1 | 0.07% |
| CubeCart | 1 | 0.07% |
| SAP Commerce Cloud | 1 | 0.07% |
| osCommerce | 1 | 0.07% |
All Stores Distribution
WooCommerce holds 67.0% share of all Braintree e-commerce stores (1,526) , with Salesforce Commerce Cloud at 16.9% and Custom at 10.6% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,526 stores
384 stores
241 stores
43 stores
11 stores
11 stores
7 stores
3 stores
2 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1526 | 67.05% |
| Salesforce Commerce Cloud | 384 | 16.87% |
| Custom | 241 | 10.59% |
| BigCommerce | 43 | 1.89% |
| Intershop | 11 | 0.48% |
| PrestaShop | 11 | 0.48% |
| Magento | 7 | 0.31% |
| CS Cart | 3 | 0.13% |
| nopCommerce | 2 | 0.09% |
| OpenCart | 2 | 0.09% |
| Shopify | 3 | 0.13% |
| WooCommerce, EasyDigitalDownloads | 3 | 0.13% |
| CubeCart | 1 | 0.04% |
| SAP Commerce Cloud | 38 | 1.67% |
| osCommerce | 1 | 0.04% |
Categories Distribution
Clothing & Accessories leads with 18.3% of all stores (218 stores) , followed by Electronics & Technology (15.5%) and Food & Beverages (13.7%) .
Base: 1,191 AI-verified stores with physical delivery and detected product categories (80.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
218 stores
185 stores
163 stores
136 stores
87 stores
82 stores
60 stores
58 stores
37 stores
36 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 218 | 18.30% |
| Electronics & Technology | 185 | 15.53% |
| Food & Beverages | 163 | 13.69% |
| Health & Beauty | 136 | 11.42% |
| Furniture & Home Decor | 87 | 7.30% |
| Vehicles & Parts | 82 | 6.88% |
| Home & Garden | 60 | 5.04% |
| Arts & Entertainment | 58 | 4.87% |
| Jewelry & Watches | 37 | 3.11% |
| Gifts & Special Occasions | 36 | 3.02% |
| Pets & Pet Supplies | 28 | 2.35% |
| Business & Industrial | 27 | 2.27% |
| Tools & Hardware | 27 | 2.27% |
| Sporting Goods & Outdoor Gear | 27 | 2.27% |
| Books & Media | 20 | 1.68% |
Payment Providers Distribution
PayPal leads with 25.9% among AI-verified physical stores (399 stores) , followed by American Express (16.7%) and MasterCard (15.2%) .
Base: 717 AI-verified physical stores with detectable payment providers (31.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
399 stores
257 stores
234 stores
125 stores
119 stores
107 stores
86 stores
66 stores
51 stores
36 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 399 | 25.91% |
| American Express | 257 | 16.69% |
| MasterCard | 234 | 15.19% |
| Braintree | 125 | 8.12% |
| Affirm | 119 | 7.73% |
| Apple Pay | 107 | 6.95% |
| Google Pay | 86 | 5.58% |
| Stripe Connect | 66 | 4.29% |
| Klarna | 51 | 3.31% |
| Bolt | 36 | 2.34% |
| VISA | 23 | 1.49% |
| JCB | 16 | 1.04% |
| Amazon Pay | 9 | 0.58% |
| AfterPay | 7 | 0.45% |
| iDEAL | 5 | 0.32% |
Shipping Carriers Distribution
UPS leads with 31.4% among AI-verified physical stores (313 stores) , followed by FedEx (20.3%) and USPS (17.1%) .
Base: 602 AI-verified physical stores with detectable shipping carriers (26.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
313 stores
203 stores
171 stores
132 stores
39 stores
26 stores
26 stores
21 stores
17 stores
15 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 313 | 31.36% |
| FedEx | 203 | 20.34% |
| USPS | 171 | 17.13% |
| DHL | 132 | 13.23% |
| Royal Mail | 39 | 3.91% |
| DPD | 26 | 2.61% |
| Australia Post | 26 | 2.61% |
| Speedy | 21 | 2.10% |
| Hermes | 17 | 1.70% |
| GLS | 15 | 1.50% |
| TNT | 9 | 0.90% |
| Deutsche Post | 8 | 0.80% |
| Canada Post | 7 | 0.70% |
| Estes | 6 | 0.60% |
| Blue Star | 5 | 0.50% |
Store Launch Timeline
Over the past 12 months, 136 new stores were launched in Braintree , with the highest activity in 2026-02 (20 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
20 stores launched
11 stores launched
19 stores launched
17 stores launched
5 stores launched
6 stores launched
11 stores launched
11 stores launched
13 stores launched
12 stores launched
7 stores launched
4 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 20 | 14.71% |
| 2026-01 | 11 | 8.09% |
| 2025-12 | 19 | 13.97% |
| 2025-11 | 17 | 12.50% |
| 2025-10 | 5 | 3.68% |
| 2025-09 | 6 | 4.41% |
| 2025-08 | 11 | 8.09% |
| 2025-07 | 11 | 8.09% |
| 2025-06 | 13 | 9.56% |
| 2025-05 | 12 | 8.82% |
| 2025-04 | 7 | 5.15% |
| 2025-03 | 4 | 2.94% |
Active Stores by Launch Year
Currently, 1,464 active stores in Braintree are tracked in our database , with the most stores launched in 2026 (31 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
31 active stores
139 active stores
68 active stores
62 active stores
65 active stores
80 active stores
71 active stores
77 active stores
82 active stores
138 active stores
76 active stores
60 active stores
49 active stores
68 active stores
33 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 31 | 2.12% |
| 2025 | 139 | 9.49% |
| 2024 | 68 | 4.64% |
| 2023 | 62 | 4.23% |
| 2022 | 65 | 4.44% |
| 2021 | 80 | 5.46% |
| 2020 | 71 | 4.85% |
| 2019 | 77 | 5.26% |
| 2018 | 82 | 5.60% |
| 2017 | 138 | 9.43% |
| 2016 | 76 | 5.19% |
| 2015 | 60 | 4.10% |
| 2014 | 49 | 3.35% |
| 2013 | 68 | 4.64% |
| 2012 | 33 | 2.25% |
| 2011 | 41 | 2.80% |
| 2010 | 35 | 2.39% |
| 2009 | 38 | 2.60% |
| 2008 | 30 | 2.05% |
| 2007 | 26 | 1.78% |
| 2006 | 17 | 1.16% |
| 2005 | 16 | 1.09% |
| 2004 | 19 | 1.30% |
| 2003 | 22 | 1.50% |
| 2002 | 12 | 0.82% |
| 2001 | 20 | 1.37% |
| 2000 | 19 | 1.30% |
| 1999 | 24 | 1.64% |
| 1998 | 26 | 1.78% |
| 1997 | 7 | 0.48% |
| 1996 | 9 | 0.61% |
| 1995 | 4 | 0.27% |
Geographic Distribution
United States leads with 60.1% (793 AI-verified stores) , followed by United Kingdom (10.9%) and Italy (6.2%) .
Base: 1,320 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
793 AI-verified stores
144 AI-verified stores
82 AI-verified stores
74 AI-verified stores
30 AI-verified stores
25 AI-verified stores
25 AI-verified stores
24 AI-verified stores
16 AI-verified stores
14 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 793 | 60.08% |
| United Kingdom | 144 | 10.91% |
| Italy | 82 | 6.21% |
| Australia | 74 | 5.61% |
| Japan | 30 | 2.27% |
| France | 25 | 1.89% |
| Canada | 25 | 1.89% |
| Germany | 24 | 1.82% |
| Switzerland | 16 | 1.21% |
| Slovenia | 14 | 1.06% |
| Greece | 13 | 0.98% |
| Ireland | 12 | 0.91% |
| Poland | 11 | 0.83% |
| Spain | 10 | 0.76% |
| Austria | 10 | 0.76% |
| Netherlands | 8 | 0.61% |
| Portugal | 8 | 0.61% |
| Mexico | 7 | 0.53% |
| Bulgaria | 7 | 0.53% |
| South Africa | 7 | 0.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Health & Beauty
Salesforce Commerce Cloud - Clothing & Accessories
Intershop - Food & Beverages
Custom - Vehicles & Parts
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Clothing & Accessories
WooCommerce - Clothing & Accessories
WooCommerce - Home & Garden
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.3k | 100.00% |
| Emails | 1.0k | 44.18% |
| Phones | 435.0 | 18.95% |
| Ecommerce platform | 2.3k | 99.56% |
| Couriers | 602.0 | 26.23% |
| Payment Providers | 717.0 | 31.24% |
| Categories | 1.3k | 56.47% |
| Social Media | 1.7k | 75.69% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Braintree e-commerce landscape:
Analyze 1.5k verified e-commerce stores on Braintree - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Braintree e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Braintree e-commerce intelligence?
-
We track 1.5k verified Braintree e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 25.0% among stores with at least one detectable social profile (1,082 stores) , followed by Instagram (21.8%) and YouTube (16.1%) .
Base: 1,737 stores with any detectable social profile (75.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,082 stores
944 stores
695 stores
481 stores
381 stores
284 stores
231 stores
201 stores
17 stores
11 stores
Visual Distribution