Braintree Technology Adoption in E-commerce

Discover 978.0 e-commerce stores using Braintree. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 33.0% of stores with physical delivery (322 stores) , followed by Custom (31.8%) and Salesforce Commerce Cloud (28.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

322 stores

Custom 31.8%

311 stores

36 stores

8 stores

6 stores

5 stores

3 stores

3 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Braintree
Platform Stores with Physical Delivery Percentage
WooCommerce 322 32.96%
Custom 311 31.83%
Salesforce Commerce Cloud 275 28.15%
BigCommerce 36 3.68%
PrestaShop 8 0.82%
Magento 6 0.61%
Intershop 5 0.51%
CS Cart 3 0.31%
Shopify 3 0.31%
CubeCart 2 0.20%
OpenCart 2 0.20%
nopCommerce 1 0.10%
Oxatis 1 0.10%
osCommerce 1 0.10%
WooCommerce, Shopify 1 0.10%

All Stores Distribution

WooCommerce holds 41.8% share of all Braintree e-commerce stores (485) , with Custom at 26.8% and Salesforce Commerce Cloud at 24.3% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

485 stores

Custom 26.8%

311 stores

43 stores

12 stores

7 stores

5 stores

3 stores

4 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Braintree
Platform Total Stores Percentage
WooCommerce 485 41.77%
Custom 311 26.79%
Salesforce Commerce Cloud 282 24.29%
BigCommerce 43 3.70%
PrestaShop 12 1.03%
Magento 7 0.60%
Intershop 5 0.43%
CS Cart 3 0.26%
Shopify 4 0.34%
CubeCart 2 0.17%
OpenCart 2 0.17%
nopCommerce 2 0.17%
Oxatis 1 0.09%
osCommerce 1 0.09%
WooCommerce, Shopify 1 0.09%

Categories Distribution

Clothing & Accessories leads with 22.8% of all stores (171 stores) , followed by Electronics & Technology (11.9%) and Furniture & Home Decor (10.5%) .

Top 10 Categories

Clothing & Accessories 22.8%

171 stores

Electronics & Technology 11.9%

89 stores

Furniture & Home Decor 10.5%

79 stores

Vehicles & Parts 10.5%

79 stores

Health & Beauty 10.4%

78 stores

Home & Garden 5.5%

41 stores

Arts & Entertainment 4.8%

36 stores

Food & Beverages 4.4%

33 stores

Gifts & Special Occasions 4.3%

32 stores

Sporting Goods & Outdoor Gear 3.9%

29 stores

Visual Distribution

Distribution of top 10 Braintree store categories (December 2025)
Distribution of categories in Braintree e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 171 22.83%
Electronics & Technology 89 11.88%
Furniture & Home Decor 79 10.55%
Vehicles & Parts 79 10.55%
Health & Beauty 78 10.41%
Home & Garden 41 5.47%
Arts & Entertainment 36 4.81%
Food & Beverages 33 4.41%
Gifts & Special Occasions 32 4.27%
Sporting Goods & Outdoor Gear 29 3.87%
Jewelry & Watches 24 3.20%
Books & Media 16 2.14%
Business & Industrial 15 2.00%
Pets & Pet Supplies 14 1.87%
Tools & Hardware 13 1.74%

Payment Providers Distribution

PayPal leads with 23.9% among AI-verified physical stores (272 stores) , followed by American Express (18.1%) and MasterCard (16.1%) .

Base: 463 AI-verified physical stores with detectable payment providers (37.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.9%

272 stores

206 stores

183 stores

101 stores

93 stores

83 stores

78 stores

40 stores

24 stores

VISA 1.3%

15 stores

Visual Distribution

Distribution of top 10 Braintree payment providers (December 2025)
Distribution of payment providers in Braintree e-commerce stores
Payment Provider Store Count Market Share
PayPal 272 23.94%
American Express 206 18.13%
MasterCard 183 16.11%
Braintree 101 8.89%
Apple Pay 93 8.19%
Affirm 83 7.31%
Google Pay 78 6.87%
Stripe Connect 40 3.52%
Klarna 24 2.11%
VISA 15 1.32%
JCB 12 1.06%
Bolt 11 0.97%
Amazon Pay 6 0.53%
Paddle 6 0.53%
AfterPay 6 0.53%

Shipping Carriers Distribution

UPS leads with 34.8% among AI-verified physical stores (239 stores) , followed by FedEx (21.0%) and USPS (14.4%) .

Base: 440 AI-verified physical stores with detectable shipping carriers (35.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 34.8%

239 stores

FedEx 21.0%

144 stores

USPS 14.4%

99 stores

DHL 14.0%

96 stores

GLS 2.5%

17 stores

DPD 2.2%

15 stores

15 stores

14 stores

13 stores

12 stores

Visual Distribution

Distribution of top 10 Braintree shipping carriers (December 2025)
Distribution of shipping carriers in Braintree e-commerce stores
Shipping Carrier Store Count Market Share
UPS 239 34.84%
FedEx 144 20.99%
USPS 99 14.43%
DHL 96 13.99%
GLS 17 2.48%
DPD 15 2.19%
Hermes 15 2.19%
Royal Mail 14 2.04%
Australia Post 13 1.90%
Speedy 12 1.75%
TNT 7 1.02%
Canada Post 5 0.73%
Estes 4 0.58%
Fastway 3 0.44%
Aramex 3 0.44%

Store Launch Timeline

Over the past 12 months, 97 new stores were launched in Braintree , with the highest activity in 2025-11 (17 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 17.5%

17 stores launched

2025-10 7.2%

7 stores launched

2025-09 3.1%

3 stores launched

2025-08 9.3%

9 stores launched

2025-07 7.2%

7 stores launched

2025-06 16.5%

16 stores launched

2025-05 11.3%

11 stores launched

2025-04 10.3%

10 stores launched

2025-03 5.2%

5 stores launched

2025-02 5.2%

5 stores launched

2025-01 5.2%

5 stores launched

2024-12 2.1%

2 stores launched

Monthly Trend

Monthly store launches in Braintree (December 2025)
Monthly store launches in Braintree over the past 12 months
Month Stores Launched Percentage
2025-11 17 17.53%
2025-10 7 7.22%
2025-09 3 3.09%
2025-08 9 9.28%
2025-07 7 7.22%
2025-06 16 16.49%
2025-05 11 11.34%
2025-04 10 10.31%
2025-03 5 5.15%
2025-02 5 5.15%
2025-01 5 5.15%
2024-12 2 2.06%

Active Stores by Launch Year

Currently, 970 active stores in Braintree are tracked in our database , with the most stores launched in 2025 (95 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 9.8%

95 active stores

2024 6.8%

66 active stores

2023 5.4%

52 active stores

2022 4.1%

40 active stores

2021 5.9%

57 active stores

2020 5.8%

56 active stores

2019 6.3%

61 active stores

2018 5.3%

51 active stores

2017 8.1%

79 active stores

2016 4.5%

44 active stores

2015 3.9%

38 active stores

2014 3.7%

36 active stores

2013 3.6%

35 active stores

2012 2.7%

26 active stores

2011 1.9%

18 active stores

Distribution by Launch Year

Active stores in Braintree by original launch year (December 2025)
Active stores in Braintree by launch year
Launch Year Active Stores Percentage
2025 95 9.79%
2024 66 6.80%
2023 52 5.36%
2022 40 4.12%
2021 57 5.88%
2020 56 5.77%
2019 61 6.29%
2018 51 5.26%
2017 79 8.14%
2016 44 4.54%
2015 38 3.92%
2014 36 3.71%
2013 35 3.61%
2012 26 2.68%
2011 18 1.86%
2010 24 2.47%
2009 31 3.20%
2008 13 1.34%
2007 15 1.55%
2006 14 1.44%
2005 12 1.24%
2004 14 1.44%
2003 13 1.34%
2002 9 0.93%
2001 13 1.34%
2000 10 1.03%
1999 20 2.06%
1998 15 1.55%
1997 4 0.41%
1996 7 0.72%
1995 2 0.21%

Social Media Usage

Facebook leads with 25.2% among stores with at least one detectable social profile (704 stores) , followed by Instagram (22.0%) and YouTube (15.5%) .

Base: 906 stores with any detectable social profile (73.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 25.2%

704 stores

Instagram 22.0%

615 stores

YouTube 15.5%

432 stores

Twitter 12.7%

355 stores

Pinterest 7.2%

200 stores

LinkedIn 6.5%

182 stores

TikTok 6.0%

167 stores

X 3.8%

105 stores

WhatsApp 0.7%

19 stores

SoundCloud 0.4%

12 stores

Visual Distribution

Distribution of social media platforms in Braintree (December 2025)
Distribution of social media platforms in Braintree e-commerce stores
Social Platform Store Count Market Share
Facebook 704 25.22%
Instagram 615 22.04%
YouTube 432 15.48%
Twitter 355 12.72%
Pinterest 200 7.17%
LinkedIn 182 6.52%
TikTok 167 5.98%
X 105 3.76%
WhatsApp 19 0.68%
SoundCloud 12 0.43%

Geographic Distribution

United States leads with 60.2% (417 AI-verified stores) , followed by United Kingdom (11.7%) and Australia (7.2%) .

Base: 693 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

417 AI-verified stores

81 AI-verified stores

50 AI-verified stores

Japan 3.5%

24 AI-verified stores

15 AI-verified stores

Italy 1.9%

13 AI-verified stores

12 AI-verified stores

12 AI-verified stores

9 AI-verified stores

9 AI-verified stores

Visual Distribution

Geographic distribution of stores using Braintree (December 2025)
Geographic distribution of stores using Braintree
Country AI-Verified Store Count Market Share
United States 417 60.17%
United Kingdom 81 11.69%
Australia 50 7.22%
Japan 24 3.46%
Canada 15 2.16%
Italy 13 1.88%
France 12 1.73%
Germany 12 1.73%
Austria 9 1.30%
Netherlands 9 1.30%
Greece 7 1.01%
Spain 7 1.01%
Portugal 6 0.87%
China 5 0.72%
Mexico 5 0.72%
Poland 5 0.72%
Hungary 4 0.58%
Lithuania 4 0.58%
India 4 0.58%
Slovenia 4 0.58%

Dataset Coverage

Field Rows count Coverage
Website 1.2k 100.00%
Emails 592.0 48.25%
Phones 231.0 18.83%
Ecommerce platform 1.2k 95.03%
Couriers 440.0 35.86%
Payment Providers 463.0 37.73%
Categories 861.0 70.17%
Social Media 906.0 73.84%

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Frequently Asked Questions

What data is included in the Braintree E-commerce Database?

Our database covers over 978.0 Braintree physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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