Braintree Technology Adoption in E-commerce
Discover 949 verified e-commerce stores using Braintree. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.3k domains. 949 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
949 verified active stores out of 1.3k detected · 75.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 36.2% of stores with physical delivery (344 stores) , followed by Salesforce Commerce Cloud (34.4%) and Custom (22.9%) .
Base: 949 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
344 stores
326 stores
217 stores
35 stores
9 stores
4 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution
344 stores
326 stores
217 stores
35 stores
9 stores
4 stores
2 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 344 | 36.25% |
| Salesforce Commerce Cloud | 326 | 34.35% |
| Custom | 217 | 22.87% |
| BigCommerce | 35 | 3.69% |
| PrestaShop | 9 | 0.95% |
| Magento | 4 | 0.42% |
| CS Cart, CS-Cart | 2 | 0.21% |
| OpenCart | 2 | 0.21% |
| osCommerce | 1 | 0.11% |
| ShopPHP | 1 | 0.11% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 46.3% share of detected Braintree e-commerce signals (583) , with Salesforce Commerce Cloud at 26.0% and Custom at 17.2% (June 2026) .
Base: 1,260 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
583 websites
328 websites
217 websites
47 websites
11 websites
8 websites
2 websites
2 websites
1 websites
1 websites
Visual Distribution
583 websites
328 websites
217 websites
47 websites
11 websites
8 websites
2 websites
2 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 583 | 46.27% |
| Salesforce Commerce Cloud | 328 | 26.03% |
| Custom | 217 | 17.22% |
| BigCommerce | 47 | 3.73% |
| PrestaShop | 11 | 0.87% |
| Magento | 8 | 0.63% |
| CS Cart, CS-Cart | 2 | 0.16% |
| OpenCart | 2 | 0.16% |
| osCommerce | 1 | 0.08% |
| ShopPHP | 1 | 0.08% |
Categories Distribution
Home & Garden stores with 22.2% of all stores (211 stores) , followed by Food & Beverages (14.1%) and Sporting Goods & Outdoor Gear (9.9%) .
Base: 949 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
211 stores
134 stores
94 stores
79 stores
79 stores
64 stores
62 stores
35 stores
30 stores
28 stores
Visual Distribution
211 stores
134 stores
94 stores
79 stores
79 stores
64 stores
62 stores
35 stores
30 stores
28 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Home & Garden | 211 | 22.23% |
| Food & Beverages | 134 | 14.12% |
| Sporting Goods & Outdoor Gear | 94 | 9.91% |
| Health & Beauty | 79 | 8.32% |
| Clothing & Accessories | 79 | 8.32% |
| Vehicles & Parts | 64 | 6.74% |
| Electronics & Technology | 62 | 6.53% |
| Arts & Entertainment | 35 | 3.69% |
| Business & Industrial | 30 | 3.16% |
| Toys & Games | 28 | 2.95% |
Payment Providers Distribution
PayPal accounts for 23.2% of displayed detection occurrences (239 occurrences) , followed by American Express (19.0%) and MasterCard (16.9%) .
Base: 1,032 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
239 occurrences
196 occurrences
174 occurrences
99 occurrences
97 occurrences
85 occurrences
81 occurrences
33 occurrences
16 occurrences
12 occurrences
Visual Distribution
239 occurrences
196 occurrences
174 occurrences
99 occurrences
97 occurrences
85 occurrences
81 occurrences
33 occurrences
16 occurrences
12 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 239 | 23.16% |
| American Express | 196 | 18.99% |
| MasterCard | 174 | 16.86% |
| Braintree | 99 | 9.59% |
| Apple Pay | 97 | 9.40% |
| Affirm | 85 | 8.24% |
| Google Pay | 81 | 7.85% |
| Stripe Connect | 33 | 3.20% |
| Bolt | 16 | 1.55% |
| VISA | 12 | 1.16% |
Shipping Carriers Distribution
UPS accounts for 35.0% of displayed detection occurrences (223 occurrences) , followed by FedEx (20.7%) and DHL (15.5%) .
Base: 638 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
223 occurrences
132 occurrences
99 occurrences
81 occurrences
24 occurrences
17 occurrences
17 occurrences
16 occurrences
15 occurrences
14 occurrences
Visual Distribution
223 occurrences
132 occurrences
99 occurrences
81 occurrences
24 occurrences
17 occurrences
17 occurrences
16 occurrences
15 occurrences
14 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 223 | 34.95% |
| FedEx | 132 | 20.69% |
| DHL | 99 | 15.52% |
| USPS | 81 | 12.70% |
| GLS | 24 | 3.76% |
| Hermes | 17 | 2.66% |
| Speedy | 17 | 2.66% |
| FMX | 16 | 2.51% |
| Australia Post | 15 | 2.35% |
| Royal Mail | 14 | 2.19% |
Store Launch Timeline
Over the past 12 months, 70 new stores were launched in Braintree , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
2 stores launched
6 stores launched
2 stores launched
4 stores launched
16 stores launched
8 stores launched
6 stores launched
3 stores launched
10 stores launched
7 stores launched
3 stores launched
Monthly Trend
4.3% of last 12 months
2.9% of last 12 months
8.6% of last 12 months
2.9% of last 12 months
5.7% of last 12 months
22.9% of last 12 months
11.4% of last 12 months
8.6% of last 12 months
4.3% of last 12 months
14.3% of last 12 months
10.0% of last 12 months
4.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 4.29% |
| 2026-04 | 2 | 2.86% |
| 2026-03 | 6 | 8.57% |
| 2026-02 | 2 | 2.86% |
| 2026-01 | 4 | 5.71% |
| 2025-12 | 16 | 22.86% |
| 2025-11 | 8 | 11.43% |
| 2025-10 | 6 | 8.57% |
| 2025-09 | 3 | 4.29% |
| 2025-08 | 10 | 14.29% |
| 2025-07 | 7 | 10.00% |
| 2025-06 | 3 | 4.29% |
Active Stores by Launch Year
Currently, 941 active stores in Braintree are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17 active stores
83 active stores
48 active stores
40 active stores
45 active stores
69 active stores
47 active stores
47 active stores
51 active stores
88 active stores
50 active stores
37 active stores
30 active stores
37 active stores
24 active stores
Distribution by Launch Year
1.8% of tracked active stores
8.8% of tracked active stores
5.1% of tracked active stores
4.3% of tracked active stores
4.8% of tracked active stores
7.3% of tracked active stores
5.0% of tracked active stores
5.0% of tracked active stores
5.4% of tracked active stores
9.4% of tracked active stores
5.3% of tracked active stores
3.9% of tracked active stores
3.2% of tracked active stores
3.9% of tracked active stores
2.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17 | 1.81% |
| 2025 | 83 | 8.82% |
| 2024 | 48 | 5.10% |
| 2023 | 40 | 4.25% |
| 2022 | 45 | 4.78% |
| 2021 | 69 | 7.33% |
| 2020 | 47 | 4.99% |
| 2019 | 47 | 4.99% |
| 2018 | 51 | 5.42% |
| 2017 | 88 | 9.35% |
| 2016 | 50 | 5.31% |
| 2015 | 37 | 3.93% |
| 2014 | 30 | 3.19% |
| 2013 | 37 | 3.93% |
| 2012 | 24 | 2.55% |
Geographic Distribution
United States stores with 46.3% (439 active verified stores) , followed by United Kingdom (9.3%) and Italy (7.9%) .
Base: 949 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
439 active verified stores
88 active verified stores
75 active verified stores
52 active verified stores
22 active verified stores
21 active verified stores
20 active verified stores
16 active verified stores
13 active verified stores
13 active verified stores
Visual Distribution
439 active verified stores
88 active verified stores
75 active verified stores
52 active verified stores
22 active verified stores
21 active verified stores
20 active verified stores
16 active verified stores
13 active verified stores
13 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 439 | 46.26% |
| United Kingdom | 88 | 9.27% |
| Italy | 75 | 7.90% |
| Australia | 52 | 5.48% |
| France | 22 | 2.32% |
| Germany | 21 | 2.21% |
| Japan | 20 | 2.11% |
| Canada | 16 | 1.69% |
| Spain | 13 | 1.37% |
| Greece | 13 | 1.37% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Health & Beauty
Salesforce Commerce Cloud - Clothing & Accessories
Salesforce Commerce Cloud - Home & Garden
Salesforce Commerce Cloud - Home & Garden
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
WooCommerce - Office Supplies
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.3k | 100.00% |
| Emails | 447 | 35.48% |
| Phones | 360 | 28.57% |
| Ecommerce platform | 1.3k | 99.44% |
| Couriers | 360 | 28.57% |
| Payment Providers | 383 | 30.40% |
| Categories | 923 | 73.25% |
| Social Media | 993 | 78.81% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Braintree e-commerce landscape:
Analyze 949 verified e-commerce stores on Braintree - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Braintree e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Braintree e-commerce intelligence?
-
We track 949 verified Braintree e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 23.7% of displayed detection occurrences (726 occurrences) , followed by Instagram (20.8%) and YouTube (16.2%) .
Base: 3,058 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
726 occurrences
637 occurrences
494 occurrences
340 occurrences
325 occurrences
213 occurrences
195 occurrences
110 occurrences
11 occurrences
7 occurrences
Visual Distribution
726 occurrences
637 occurrences
494 occurrences
340 occurrences
325 occurrences
213 occurrences
195 occurrences
110 occurrences
11 occurrences
7 occurrences