Bootstrap Technology Adoption in E-commerce
Discover 1.1m verified e-commerce stores using Bootstrap. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.9m domains. 1.1m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
1.1m verified active stores out of 1.9m detected · 58.8% verification rate
E-commerce Platforms Distribution
Custom stores with 37.7% of stores with physical delivery (386,012 stores) , followed by WooCommerce (32.2%) and Shopify (7.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
386,012 stores
329,426 stores
78,924 stores
67,152 stores
32,213 stores
25,040 stores
24,479 stores
20,682 stores
15,268 stores
11,786 stores
Visual Distribution
386,012 stores
329,426 stores
78,924 stores
67,152 stores
32,213 stores
25,040 stores
24,479 stores
20,682 stores
15,268 stores
11,786 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 386012 | 37.68% |
| WooCommerce | 329426 | 32.16% |
| Shopify | 78924 | 7.70% |
| OpenCart | 67152 | 6.55% |
| PrestaShop | 32213 | 3.14% |
| YouCan | 25040 | 2.44% |
| 1C-Bitrix | 24479 | 2.39% |
| Magento | 20682 | 2.02% |
| Tray | 15268 | 1.49% |
| Imweb | 11786 | 1.15% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 22.2% share of all Bootstrap e-commerce stores (386,012) , with WooCommerce at 52.3% and Shopify at 4.9% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
386,012 stores
910,033 stores
85,011 stores
81,624 stores
36,307 stores
25,534 stores
69,122 stores
28,854 stores
16,286 stores
56,904 stores
Visual Distribution
386,012 stores
910,033 stores
85,011 stores
81,624 stores
36,307 stores
25,534 stores
69,122 stores
28,854 stores
16,286 stores
56,904 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 386012 | 22.20% |
| WooCommerce | 910033 | 52.34% |
| Shopify | 85011 | 4.89% |
| OpenCart | 81624 | 4.69% |
| PrestaShop | 36307 | 2.09% |
| YouCan | 25534 | 1.47% |
| 1C-Bitrix | 69122 | 3.98% |
| Magento | 28854 | 1.66% |
| Tray | 16286 | 0.94% |
| Imweb | 56904 | 3.27% |
Categories Distribution
Clothing & Accessories stores with 14.5% of all stores (142,928 stores) , followed by Health & Beauty (14.5%) and Food & Beverages (10.8%) .
Base: 982,885 AI-verified stores with physical delivery and detected product categories (87.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
142,928 stores
142,146 stores
106,543 stores
84,658 stores
79,254 stores
65,315 stores
64,470 stores
63,661 stores
45,943 stores
40,244 stores
Visual Distribution
142,928 stores
142,146 stores
106,543 stores
84,658 stores
79,254 stores
65,315 stores
64,470 stores
63,661 stores
45,943 stores
40,244 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 142928 | 14.54% |
| Health & Beauty | 142146 | 14.46% |
| Food & Beverages | 106543 | 10.84% |
| Home & Garden | 84658 | 8.61% |
| Electronics & Technology | 79254 | 8.06% |
| Tools & Hardware | 65315 | 6.65% |
| Sporting Goods & Outdoor Gear | 64470 | 6.56% |
| Business & Industrial | 63661 | 6.48% |
| Vehicles & Parts | 45943 | 4.67% |
| Gifts & Special Occasions | 40244 | 4.09% |
Payment Providers Distribution
PayPal stores with 28.1% among AI-verified physical stores (111,940 stores) , followed by MasterCard (16.1%) and American Express (9.6%) .
Base: 332,892 AI-verified physical stores with detectable payment providers (17.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
111,940 stores
64,140 stores
38,329 stores
34,895 stores
34,850 stores
21,886 stores
19,335 stores
14,706 stores
13,131 stores
12,595 stores
Visual Distribution
111,940 stores
64,140 stores
38,329 stores
34,895 stores
34,850 stores
21,886 stores
19,335 stores
14,706 stores
13,131 stores
12,595 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 111940 | 28.08% |
| MasterCard | 64140 | 16.09% |
| American Express | 38329 | 9.62% |
| Stripe Connect | 34895 | 8.75% |
| VISA | 34850 | 8.74% |
| Klarna | 21886 | 5.49% |
| Apple Pay | 19335 | 4.85% |
| Google Pay | 14706 | 3.69% |
| JCB | 13131 | 3.29% |
| Boleto | 12595 | 3.16% |
Shipping Carriers Distribution
UPS stores with 17.1% among AI-verified physical stores (47,376 stores) , followed by DHL (15.2%) and DPD (8.9%) .
Base: 270,811 AI-verified physical stores with detectable shipping carriers (14.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
47,376 stores
42,213 stores
24,784 stores
24,392 stores
23,769 stores
19,586 stores
18,807 stores
18,227 stores
16,987 stores
8,038 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 47376 | 17.06% |
| DHL | 42213 | 15.20% |
| DPD | 24784 | 8.92% |
| USPS | 24392 | 8.78% |
| FedEx | 23769 | 8.56% |
| СДЭК | 19586 | 7.05% |
| GLS | 18807 | 6.77% |
| Почта России | 18227 | 6.56% |
| Correios | 16987 | 6.12% |
| TNT | 8038 | 2.89% |
Store Launch Timeline
Over the past 12 months, 209,465 new stores were launched in Bootstrap , with the highest activity in 2026-05 (19,852 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
19,852 stores launched
22,299 stores launched
19,727 stores launched
14,955 stores launched
18,427 stores launched
19,345 stores launched
17,076 stores launched
18,386 stores launched
17,023 stores launched
17,024 stores launched
17,697 stores launched
7,654 stores launched
Monthly Trend
9.5% of last 12 months
10.6% of last 12 months
9.4% of last 12 months
7.1% of last 12 months
8.8% of last 12 months
9.2% of last 12 months
8.2% of last 12 months
8.8% of last 12 months
8.1% of last 12 months
8.1% of last 12 months
8.4% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 19852 | 9.48% |
| 2026-04 | 22299 | 10.65% |
| 2026-03 | 19727 | 9.42% |
| 2026-02 | 14955 | 7.14% |
| 2026-01 | 18427 | 8.80% |
| 2025-12 | 19345 | 9.24% |
| 2025-11 | 17076 | 8.15% |
| 2025-10 | 18386 | 8.78% |
| 2025-09 | 17023 | 8.13% |
| 2025-08 | 17024 | 8.13% |
| 2025-07 | 17697 | 8.45% |
| 2025-06 | 7654 | 3.65% |
Active Stores by Launch Year
Currently, 1,105,378 active stores in Bootstrap are tracked in our database , with the most stores launched in 2026 (96,632 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
96,632 active stores
169,110 active stores
97,668 active stores
75,585 active stores
66,676 active stores
75,421 active stores
76,723 active stores
56,535 active stores
58,805 active stores
51,243 active stores
31,114 active stores
25,955 active stores
25,424 active stores
32,505 active stores
20,937 active stores
Distribution by Launch Year
8.7% of tracked active stores
15.3% of tracked active stores
8.8% of tracked active stores
6.8% of tracked active stores
6.0% of tracked active stores
6.8% of tracked active stores
6.9% of tracked active stores
5.1% of tracked active stores
5.3% of tracked active stores
4.6% of tracked active stores
2.8% of tracked active stores
2.3% of tracked active stores
2.3% of tracked active stores
2.9% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 96632 | 8.74% |
| 2025 | 169110 | 15.30% |
| 2024 | 97668 | 8.84% |
| 2023 | 75585 | 6.84% |
| 2022 | 66676 | 6.03% |
| 2021 | 75421 | 6.82% |
| 2020 | 76723 | 6.94% |
| 2019 | 56535 | 5.11% |
| 2018 | 58805 | 5.32% |
| 2017 | 51243 | 4.64% |
| 2016 | 31114 | 2.81% |
| 2015 | 25955 | 2.35% |
| 2014 | 25424 | 2.30% |
| 2013 | 32505 | 2.94% |
| 2012 | 20937 | 1.89% |
Geographic Distribution
United States stores with 19.3% (143,303 AI-verified stores) , followed by Russia (13.4%) and India (6.7%) .
Base: 741,269 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
143,303 AI-verified stores
99,638 AI-verified stores
49,754 AI-verified stores
44,723 AI-verified stores
37,556 AI-verified stores
37,516 AI-verified stores
33,933 AI-verified stores
32,179 AI-verified stores
31,092 AI-verified stores
30,977 AI-verified stores
Visual Distribution
143,303 AI-verified stores
99,638 AI-verified stores
49,754 AI-verified stores
44,723 AI-verified stores
37,556 AI-verified stores
37,516 AI-verified stores
33,933 AI-verified stores
32,179 AI-verified stores
31,092 AI-verified stores
30,977 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 143303 | 19.33% |
| Russia | 99638 | 13.44% |
| India | 49754 | 6.71% |
| United Kingdom | 44723 | 6.03% |
| Turkey | 37556 | 5.07% |
| Brazil | 37516 | 5.06% |
| Germany | 33933 | 4.58% |
| Italy | 32179 | 4.34% |
| France | 31092 | 4.19% |
| Vietnam | 30977 | 4.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
Jumpseller - Health & Beauty
YouCan
Custom - Electronics & Technology
WooCommerce - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.9m | 100.00% |
| Emails | 1.2m | 60.61% |
| Phones | 941.2k | 49.45% |
| Ecommerce platform | 1.9m | 99.20% |
| Couriers | 270.8k | 14.23% |
| Payment Providers | 332.9k | 17.49% |
| Categories | 1.1m | 55.42% |
| Social Media | 1.1m | 58.85% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Bootstrap e-commerce landscape:
Analyze 1.1m verified e-commerce stores on Bootstrap - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Bootstrap e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Bootstrap e-commerce intelligence?
-
We track 1.1m verified Bootstrap e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 30.6% among stores with at least one detectable social profile (512,642 stores) , followed by Instagram (27.3%) and YouTube (11.5%) .
Base: 1,120,023 stores with any detectable social profile (58.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
512,642 stores
458,268 stores
193,166 stores
147,561 stores
94,149 stores
82,990 stores
76,585 stores
73,745 stores
32,738 stores
5,317 stores
Visual Distribution
512,642 stores
458,268 stores
193,166 stores
147,561 stores
94,149 stores
82,990 stores
76,585 stores
73,745 stores
32,738 stores
5,317 stores