Bootstrap Technology Adoption in E-commerce

Discover 1.8m e-commerce stores using Bootstrap. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 54.0% of stores with physical delivery (957,629 stores) , followed by WooCommerce (26.5%) and Shopify (5.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 54.0%

957,629 stores

469,197 stores

89,172 stores

78,235 stores

37,965 stores

37,108 stores

24,340 stores

22,743 stores

Tray 0.8%

14,970 stores

Imweb 0.8%

14,732 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Bootstrap
Platform Stores with Physical Delivery Percentage
Custom 957629 53.99%
WooCommerce 469197 26.45%
Shopify 89172 5.03%
OpenCart 78235 4.41%
PrestaShop 37965 2.14%
1C-Bitrix 37108 2.09%
YouCan 24340 1.37%
Magento 22743 1.28%
Tray 14970 0.84%
Imweb 14732 0.83%
Jumpseller 7287 0.41%
EC-CUBE 6334 0.36%
Botble CMS 5386 0.30%
JTL Shop 4589 0.26%
MyOnlineStore 3924 0.22%

All Stores Distribution

Custom holds 37.5% share of all Bootstrap e-commerce stores (957,629) , with WooCommerce at 41.6% and Shopify at 4.3% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 37.5%

957,629 stores

1,063,520 stores

110,582 stores

105,293 stores

44,835 stores

86,724 stores

37,238 stores

38,238 stores

Tray 0.6%

16,452 stores

Imweb 2.1%

53,187 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Bootstrap
Platform Total Stores Percentage
Custom 957629 37.47%
WooCommerce 1063520 41.61%
Shopify 110582 4.33%
OpenCart 105293 4.12%
PrestaShop 44835 1.75%
1C-Bitrix 86724 3.39%
YouCan 37238 1.46%
Magento 38238 1.50%
Tray 16452 0.64%
Imweb 53187 2.08%
Jumpseller 8050 0.31%
EC-CUBE 7554 0.30%
Botble CMS 12769 0.50%
JTL Shop 8917 0.35%
MyOnlineStore 5039 0.20%

Categories Distribution

Clothing & Accessories leads with 15.9% of all stores (222,196 stores) , followed by Health & Beauty (15.1%) and Electronics & Technology (11.3%) .

Top 10 Categories

Clothing & Accessories 15.9%

222,196 stores

Health & Beauty 15.1%

210,435 stores

Electronics & Technology 11.3%

157,667 stores

Food & Beverages 10.1%

141,516 stores

Vehicles & Parts 7.9%

109,943 stores

Business & Industrial 7.0%

97,687 stores

Home & Garden 6.9%

95,947 stores

Furniture & Home Decor 5.6%

78,021 stores

Tools & Hardware 4.5%

62,531 stores

Jewelry & Watches 3.5%

49,059 stores

Visual Distribution

Distribution of top 10 Bootstrap store categories (November 2025)
Distribution of categories in Bootstrap e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 222196 15.93%
Health & Beauty 210435 15.09%
Electronics & Technology 157667 11.30%
Food & Beverages 141516 10.15%
Vehicles & Parts 109943 7.88%
Business & Industrial 97687 7.00%
Home & Garden 95947 6.88%
Furniture & Home Decor 78021 5.59%
Tools & Hardware 62531 4.48%
Jewelry & Watches 49059 3.52%
Sporting Goods & Outdoor Gear 46421 3.33%
Gifts & Special Occasions 44069 3.16%
Arts & Entertainment 31883 2.29%
Pets & Pet Supplies 24630 1.77%
Books & Media 22770 1.63%

Payment Providers Distribution

PayPal leads with 27.6% among AI-verified physical stores (133,689 stores) , followed by MasterCard (16.3%) and American Express (11.2%) .

Base: 419,908 AI-verified physical stores with detectable payment providers (15.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.6%

133,689 stores

78,711 stores

54,115 stores

47,507 stores

VISA 8.1%

38,946 stores

23,874 stores

19,751 stores

JCB 3.7%

17,988 stores

Bolt 3.5%

16,958 stores

13,778 stores

Visual Distribution

Distribution of top 10 Bootstrap payment providers (November 2025)
Distribution of payment providers in Bootstrap e-commerce stores
Payment Provider Store Count Market Share
PayPal 133689 27.64%
MasterCard 78711 16.28%
American Express 54115 11.19%
Stripe Connect 47507 9.82%
VISA 38946 8.05%
Klarna 23874 4.94%
Apple Pay 19751 4.08%
JCB 17988 3.72%
Bolt 16958 3.51%
Google Pay 13778 2.85%
Boleto 12696 2.63%
Bancontact 6890 1.42%
Paddle 6578 1.36%
BitCoin 6225 1.29%
iDEAL 5908 1.22%

Shipping Carriers Distribution

UPS leads with 18.3% among AI-verified physical stores (62,243 stores) , followed by DHL (14.3%) and USPS (9.9%) .

Base: 331,638 AI-verified physical stores with detectable shipping carriers (12.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 18.3%

62,243 stores

DHL 14.3%

48,475 stores

USPS 9.9%

33,630 stores

FedEx 9.4%

31,906 stores

DPD 7.7%

26,125 stores

25,475 stores

GLS 6.5%

21,954 stores

21,679 stores

17,148 stores

TNT 3.2%

10,917 stores

Visual Distribution

Distribution of top 10 Bootstrap shipping carriers (November 2025)
Distribution of shipping carriers in Bootstrap e-commerce stores
Shipping Carrier Store Count Market Share
UPS 62243 18.32%
DHL 48475 14.27%
USPS 33630 9.90%
FedEx 31906 9.39%
DPD 26125 7.69%
Почта России 25475 7.50%
GLS 21954 6.46%
СДЭК 21679 6.38%
Correios 17148 5.05%
TNT 10917 3.21%
Royal Mail 9817 2.89%
Estes 8210 2.42%
Hermes 8207 2.42%
PostNL 7779 2.29%
InPost 6145 1.81%

Store Launch Timeline

Over the past 12 months, 390,176 new stores were launched in Bootstrap , with the highest activity in 2025-10 (43,254 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.1%

43,254 stores launched

2025-09 9.1%

35,313 stores launched

2025-08 9.1%

35,504 stores launched

2025-07 9.0%

35,214 stores launched

2025-06 8.0%

31,057 stores launched

2025-05 9.4%

36,691 stores launched

2025-04 8.8%

34,354 stores launched

2025-03 8.7%

34,039 stores launched

2025-02 8.2%

32,040 stores launched

2025-01 7.7%

30,153 stores launched

2024-12 7.5%

29,287 stores launched

2024-11 3.4%

13,270 stores launched

Monthly Trend

Monthly store launches in Bootstrap (November 2025)
Monthly store launches in Bootstrap over the past 12 months
Month Stores Launched Percentage
2025-10 43254 11.09%
2025-09 35313 9.05%
2025-08 35504 9.10%
2025-07 35214 9.03%
2025-06 31057 7.96%
2025-05 36691 9.40%
2025-04 34354 8.80%
2025-03 34039 8.72%
2025-02 32040 8.21%
2025-01 30153 7.73%
2024-12 29287 7.51%
2024-11 13270 3.40%

Active Stores by Launch Year

Currently, 1,805,643 active stores in Bootstrap are tracked in our database , with the most stores launched in 2025 (348,679 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 19.3%

348,679 active stores

2024 11.3%

203,182 active stores

2023 7.7%

138,883 active stores

2022 6.5%

117,175 active stores

2021 7.0%

125,857 active stores

2020 6.9%

123,781 active stores

2019 5.2%

93,657 active stores

2018 5.4%

97,606 active stores

2017 4.5%

81,547 active stores

2016 2.9%

53,255 active stores

2015 2.4%

43,765 active stores

2014 2.4%

42,910 active stores

2013 3.0%

54,748 active stores

2012 1.9%

34,593 active stores

2011 1.9%

33,975 active stores

Distribution by Launch Year

Active stores in Bootstrap by original launch year (November 2025)
Active stores in Bootstrap by launch year
Launch Year Active Stores Percentage
2025 348679 19.31%
2024 203182 11.25%
2023 138883 7.69%
2022 117175 6.49%
2021 125857 6.97%
2020 123781 6.86%
2019 93657 5.19%
2018 97606 5.41%
2017 81547 4.52%
2016 53255 2.95%
2015 43765 2.42%
2014 42910 2.38%
2013 54748 3.03%
2012 34593 1.92%
2011 33975 1.88%
2010 29896 1.66%
2009 27027 1.50%
2008 22274 1.23%
2007 20879 1.16%
2006 14950 0.83%
2005 12821 0.71%
2004 15580 0.86%
2003 12977 0.72%
2002 11933 0.66%
2001 14111 0.78%
2000 10774 0.60%
1999 8169 0.45%
1998 5492 0.30%
1997 2929 0.16%
1996 1824 0.10%
1995 394 0.02%

Social Media Usage

Facebook leads with 30.2% among stores with at least one detectable social profile (791,989 stores) , followed by Instagram (25.9%) and YouTube (11.5%) .

Base: 1,522,064 stores with any detectable social profile (56.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.2%

791,989 stores

Instagram 25.9%

678,519 stores

YouTube 11.5%

301,933 stores

Twitter 9.8%

256,742 stores

LinkedIn 6.6%

173,842 stores

WhatsApp 6.1%

160,241 stores

Pinterest 3.7%

96,544 stores

TikTok 3.2%

82,633 stores

X 2.7%

71,244 stores

Vimeo 0.3%

6,917 stores

Visual Distribution

Distribution of social media platforms in Bootstrap (November 2025)
Distribution of social media platforms in Bootstrap e-commerce stores
Social Platform Store Count Market Share
Facebook 791989 30.22%
Instagram 678519 25.89%
YouTube 301933 11.52%
Twitter 256742 9.80%
LinkedIn 173842 6.63%
WhatsApp 160241 6.11%
Pinterest 96544 3.68%
TikTok 82633 3.15%
X 71244 2.72%
Vimeo 6917 0.26%

Geographic Distribution

United States leads with 19.6% (219,325 AI-verified stores) , followed by Russia (14.5%) and India (7.2%) .

Base: 1,119,785 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

219,325 AI-verified stores

Russia 14.5%

161,890 AI-verified stores

India 7.2%

80,109 AI-verified stores

73,046 AI-verified stores

67,783 AI-verified stores

Iran 4.9%

54,555 AI-verified stores

51,924 AI-verified stores

Spain 3.9%

43,412 AI-verified stores

42,450 AI-verified stores

Italy 3.7%

41,155 AI-verified stores

Visual Distribution

Geographic distribution of stores using Bootstrap (November 2025)
Geographic distribution of stores using Bootstrap
Country AI-Verified Store Count Market Share
United States 219325 19.59%
Russia 161890 14.46%
India 80109 7.15%
Turkey 73046 6.52%
United Kingdom 67783 6.05%
Iran 54555 4.87%
Brazil 51924 4.64%
Spain 43412 3.88%
Vietnam 42450 3.79%
Italy 41155 3.68%
France 38342 3.42%
Netherlands 33918 3.03%
Poland 30987 2.77%
Ukraine 29331 2.62%
Germany 28351 2.53%
China 28071 2.51%
Japan 25492 2.28%
Australia 24115 2.15%
Canada 22920 2.05%
Saudi Arabia 22609 2.02%

Dataset Coverage

Field Rows count Coverage
Website 2.7m 100.00%
Emails 1.6m 58.62%
Phones 761.1k 28.35%
Ecommerce platform 2.7m 99.09%
Couriers 331.6k 12.35%
Payment Providers 419.9k 15.64%
Categories 1.8m 65.30%
Social Media 1.5m 56.69%

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Frequently Asked Questions

What data is included in the Bootstrap E-commerce Database?

Our database covers over 1.8m Bootstrap physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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