Bootstrap Technology Adoption in E-commerce
Discover 1.2m verified e-commerce stores using Bootstrap. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.1m domains. 1.2m verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.2m verified active stores out of 2.1m detected · 57.5% verification rate
E-commerce Platforms Distribution
Custom leads with 38.9% of stores with physical delivery (423,574 stores) , followed by WooCommerce (30.9%) and Shopify (8.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
423,574 stores
335,871 stores
88,477 stores
68,585 stores
33,245 stores
27,513 stores
27,148 stores
22,652 stores
14,114 stores
11,592 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 423574 | 38.93% |
| WooCommerce | 335871 | 30.87% |
| Shopify | 88477 | 8.13% |
| OpenCart | 68585 | 6.30% |
| PrestaShop | 33245 | 3.06% |
| 1C-Bitrix | 27513 | 2.53% |
| YouCan | 27148 | 2.50% |
| Magento | 22652 | 2.08% |
| Tray | 14114 | 1.30% |
| Imweb | 11592 | 1.07% |
| VirtueMart | 9780 | 0.90% |
| Zid | 6676 | 0.61% |
| Jumpseller | 6589 | 0.61% |
| EC-CUBE | 6316 | 0.58% |
| Botble CMS | 5865 | 0.54% |
All Stores Distribution
Custom holds 23.0% share of all Bootstrap e-commerce stores (423,574) , with WooCommerce at 51.4% and Shopify at 5.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
423,574 stores
944,264 stores
95,577 stores
83,138 stores
37,416 stores
71,104 stores
27,823 stores
31,284 stores
15,281 stores
56,040 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 423574 | 23.04% |
| WooCommerce | 944264 | 51.37% |
| Shopify | 95577 | 5.20% |
| OpenCart | 83138 | 4.52% |
| PrestaShop | 37416 | 2.04% |
| 1C-Bitrix | 71104 | 3.87% |
| YouCan | 27823 | 1.51% |
| Magento | 31284 | 1.70% |
| Tray | 15281 | 0.83% |
| Imweb | 56040 | 3.05% |
| VirtueMart | 17467 | 0.95% |
| Zid | 7040 | 0.38% |
| Jumpseller | 7549 | 0.41% |
| EC-CUBE | 6903 | 0.38% |
| Botble CMS | 13626 | 0.74% |
Categories Distribution
Health & Beauty leads with 14.8% of all stores (154,624 stores) , followed by Clothing & Accessories (14.7%) and Food & Beverages (11.1%) .
Base: 1,047,010 AI-verified stores with physical delivery and detected product categories (87.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
154,624 stores
153,849 stores
116,393 stores
89,593 stores
83,908 stores
67,434 stores
67,163 stores
66,798 stores
49,945 stores
41,438 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 154624 | 14.77% |
| Clothing & Accessories | 153849 | 14.69% |
| Food & Beverages | 116393 | 11.12% |
| Electronics & Technology | 89593 | 8.56% |
| Home & Garden | 83908 | 8.01% |
| Sporting Goods & Outdoor Gear | 67434 | 6.44% |
| Business & Industrial | 67163 | 6.41% |
| Tools & Hardware | 66798 | 6.38% |
| Vehicles & Parts | 49945 | 4.77% |
| Gifts & Special Occasions | 41438 | 3.96% |
| Toys & Games | 37303 | 3.56% |
| Furniture & Home Decor | 35404 | 3.38% |
| Arts & Entertainment | 35020 | 3.34% |
| Jewelry & Watches | 34320 | 3.28% |
| Books & Media | 13818 | 1.32% |
Payment Providers Distribution
PayPal leads with 28.2% among AI-verified physical stores (123,327 stores) , followed by MasterCard (16.2%) and American Express (10.8%) .
Base: 355,579 AI-verified physical stores with detectable payment providers (17.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
123,327 stores
70,555 stores
47,249 stores
37,681 stores
36,138 stores
25,333 stores
21,025 stores
15,780 stores
13,246 stores
11,782 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 123327 | 28.24% |
| MasterCard | 70555 | 16.15% |
| American Express | 47249 | 10.82% |
| Stripe Connect | 37681 | 8.63% |
| VISA | 36138 | 8.27% |
| Klarna | 25333 | 5.80% |
| Apple Pay | 21025 | 4.81% |
| Google Pay | 15780 | 3.61% |
| JCB | 13246 | 3.03% |
| Boleto | 11782 | 2.70% |
| Bolt | 10837 | 2.48% |
| Bancontact | 7070 | 1.62% |
| iDEAL | 6074 | 1.39% |
| Mollie | 5681 | 1.30% |
| Amazon Pay | 4964 | 1.14% |
Shipping Carriers Distribution
UPS leads with 17.8% among AI-verified physical stores (54,777 stores) , followed by DHL (15.4%) and USPS (10.3%) .
Base: 292,409 AI-verified physical stores with detectable shipping carriers (14.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
54,777 stores
47,485 stores
31,739 stores
27,960 stores
26,590 stores
20,143 stores
19,522 stores
17,887 stores
16,370 stores
9,873 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 54777 | 17.78% |
| DHL | 47485 | 15.41% |
| USPS | 31739 | 10.30% |
| FedEx | 27960 | 9.08% |
| DPD | 26590 | 8.63% |
| GLS | 20143 | 6.54% |
| СДЭК | 19522 | 6.34% |
| Почта России | 17887 | 5.81% |
| Correios | 16370 | 5.31% |
| Royal Mail | 9873 | 3.20% |
| TNT | 8744 | 2.84% |
| PostNL | 7632 | 2.48% |
| Hermes | 6872 | 2.23% |
| Estes | 6416 | 2.08% |
| InPost | 6053 | 1.96% |
Store Launch Timeline
Over the past 12 months, 231,949 new stores were launched in Bootstrap , with the highest activity in 2026-02 (21,723 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
21,723 stores launched
24,646 stores launched
25,736 stores launched
20,658 stores launched
21,615 stores launched
20,389 stores launched
20,410 stores launched
20,814 stores launched
18,527 stores launched
18,818 stores launched
17,813 stores launched
800 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 21723 | 9.37% |
| 2026-01 | 24646 | 10.63% |
| 2025-12 | 25736 | 11.10% |
| 2025-11 | 20658 | 8.91% |
| 2025-10 | 21615 | 9.32% |
| 2025-09 | 20389 | 8.79% |
| 2025-08 | 20410 | 8.80% |
| 2025-07 | 20814 | 8.97% |
| 2025-06 | 18527 | 7.99% |
| 2025-05 | 18818 | 8.11% |
| 2025-04 | 17813 | 7.68% |
| 2025-03 | 800 | 0.34% |
Active Stores by Launch Year
Currently, 1,181,128 active stores in Bootstrap are tracked in our database , with the most stores launched in 2026 (46,510 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
46,510 active stores
221,782 active stores
113,226 active stores
86,144 active stores
74,284 active stores
82,368 active stores
83,627 active stores
61,057 active stores
63,073 active stores
54,517 active stores
32,707 active stores
27,165 active stores
26,877 active stores
34,417 active stores
21,894 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 46510 | 3.94% |
| 2025 | 221782 | 18.78% |
| 2024 | 113226 | 9.59% |
| 2023 | 86144 | 7.29% |
| 2022 | 74284 | 6.29% |
| 2021 | 82368 | 6.97% |
| 2020 | 83627 | 7.08% |
| 2019 | 61057 | 5.17% |
| 2018 | 63073 | 5.34% |
| 2017 | 54517 | 4.62% |
| 2016 | 32707 | 2.77% |
| 2015 | 27165 | 2.30% |
| 2014 | 26877 | 2.28% |
| 2013 | 34417 | 2.91% |
| 2012 | 21894 | 1.85% |
| 2011 | 20872 | 1.77% |
| 2010 | 18736 | 1.59% |
| 2009 | 16941 | 1.43% |
| 2008 | 13639 | 1.15% |
| 2007 | 12546 | 1.06% |
| 2006 | 9185 | 0.78% |
| 2005 | 7866 | 0.67% |
| 2004 | 9548 | 0.81% |
| 2003 | 8047 | 0.68% |
| 2002 | 7282 | 0.62% |
| 2001 | 8683 | 0.74% |
| 2000 | 6603 | 0.56% |
| 1999 | 4929 | 0.42% |
| 1998 | 3368 | 0.29% |
| 1997 | 1816 | 0.15% |
| 1996 | 1124 | 0.10% |
| 1995 | 295 | 0.02% |
Geographic Distribution
United States leads with 20.1% (159,793 AI-verified stores) , followed by Russia (14.2%) and India (6.8%) .
Base: 793,179 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
159,793 AI-verified stores
112,420 AI-verified stores
53,541 AI-verified stores
48,131 AI-verified stores
39,250 AI-verified stores
38,920 AI-verified stores
35,203 AI-verified stores
32,844 AI-verified stores
32,726 AI-verified stores
32,044 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 159793 | 20.15% |
| Russia | 112420 | 14.17% |
| India | 53541 | 6.75% |
| United Kingdom | 48131 | 6.07% |
| Turkey | 39250 | 4.95% |
| Brazil | 38920 | 4.91% |
| Germany | 35203 | 4.44% |
| Vietnam | 32844 | 4.14% |
| Italy | 32726 | 4.13% |
| France | 32044 | 4.04% |
| Netherlands | 28962 | 3.65% |
| Saudi Arabia | 26560 | 3.35% |
| Spain | 24102 | 3.04% |
| Ukraine | 24069 | 3.03% |
| Poland | 20215 | 2.55% |
| Australia | 18829 | 2.37% |
| Japan | 17357 | 2.19% |
| Canada | 17353 | 2.19% |
| South Korea | 16384 | 2.07% |
| Greece | 14476 | 1.83% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom
Custom - Furniture & Home Decor
SAP Commerce Cloud
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
AbanteCart - Health & Beauty
Custom - Health & Beauty
Custom - Health & Beauty
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.1m | 100.00% |
| Emails | 1.3m | 60.39% |
| Phones | 604.6k | 29.10% |
| Ecommerce platform | 2.1m | 99.26% |
| Couriers | 292.4k | 14.07% |
| Payment Providers | 355.6k | 17.11% |
| Categories | 1.1m | 53.99% |
| Social Media | 1.2m | 58.42% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Bootstrap e-commerce landscape:
Analyze 1.2m verified e-commerce stores on Bootstrap - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Bootstrap e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Bootstrap e-commerce intelligence?
-
We track 1.2m verified Bootstrap e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.6% among stores with at least one detectable social profile (545,301 stores) , followed by Instagram (27.3%) and YouTube (11.6%) .
Base: 1,213,779 stores with any detectable social profile (58.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
545,301 stores
486,299 stores
205,935 stores
161,524 stores
100,966 stores
88,606 stores
80,598 stores
75,143 stores
33,153 stores
5,439 stores
Visual Distribution