Azure Technology Adoption in E-commerce

Discover 14.3k e-commerce stores using Azure. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 89.5% of stores with physical delivery (12,728 stores) , followed by nopCommerce (6.5%) and WooCommerce (1.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 89.5%

12,728 stores

922 stores

185 stores

82 stores

70 stores

36 stores

34 stores

17 stores

17 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Azure
Platform Stores with Physical Delivery Percentage
Custom 12728 89.54%
nopCommerce 922 6.49%
WooCommerce 185 1.30%
Magento 82 0.58%
Optimizely Commerce 70 0.49%
Microsoft Dynamics 365 Commerce 65 0.46%
SAP Commerce Cloud 36 0.25%
Oracle Commerce 34 0.24%
Oxatis 17 0.12%
Shopify 17 0.12%
Voracio 14 0.10%
BigCommerce 13 0.09%
TradePending 13 0.09%
HCL Commerce 11 0.08%
Salesforce Commerce Cloud 8 0.06%

All Stores Distribution

Custom holds 83.7% share of all Azure e-commerce stores (12,728) , with nopCommerce at 8.0% and WooCommerce at 4.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 83.7%

12,728 stores

1,214 stores

617 stores

106 stores

187 stores

72 stores

34 stores

32 stores

30 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Azure
Platform Total Stores Percentage
Custom 12728 83.71%
nopCommerce 1214 7.98%
WooCommerce 617 4.06%
Magento 106 0.70%
Optimizely Commerce 187 1.23%
Microsoft Dynamics 365 Commerce 112 0.74%
SAP Commerce Cloud 72 0.47%
Oracle Commerce 34 0.22%
Oxatis 32 0.21%
Shopify 30 0.20%
Voracio 15 0.10%
BigCommerce 15 0.10%
TradePending 14 0.09%
HCL Commerce 15 0.10%
Salesforce Commerce Cloud 13 0.09%

Categories Distribution

Health & Beauty leads with 20.6% of all stores (2,140 stores) , followed by Vehicles & Parts (14.7%) and Business & Industrial (11.1%) .

Top 10 Categories

Health & Beauty 20.6%

2,140 stores

Vehicles & Parts 14.7%

1,526 stores

Business & Industrial 11.1%

1,155 stores

Electronics & Technology 11.1%

1,155 stores

Food & Beverages 9.3%

965 stores

Clothing & Accessories 7.4%

774 stores

Tools & Hardware 5.0%

522 stores

Home & Garden 4.6%

475 stores

Gifts & Special Occasions 3.4%

349 stores

Furniture & Home Decor 3.2%

333 stores

Visual Distribution

Distribution of top 10 Azure store categories (December 2025)
Distribution of categories in Azure e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2140 20.56%
Vehicles & Parts 1526 14.66%
Business & Industrial 1155 11.10%
Electronics & Technology 1155 11.10%
Food & Beverages 965 9.27%
Clothing & Accessories 774 7.44%
Tools & Hardware 522 5.02%
Home & Garden 475 4.56%
Gifts & Special Occasions 349 3.35%
Furniture & Home Decor 333 3.20%
Sporting Goods & Outdoor Gear 292 2.81%
Office Supplies 210 2.02%
Books & Media 183 1.76%
Jewelry & Watches 174 1.67%
Pets & Pet Supplies 155 1.49%

Payment Providers Distribution

Stripe Connect leads with 24.7% among AI-verified physical stores (930 stores) , followed by PayPal (14.2%) and MasterCard (11.3%) .

Base: 3,306 AI-verified physical stores with detectable payment providers (20.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

930 stores

PayPal 14.2%

535 stores

424 stores

409 stores

286 stores

VISA 6.7%

253 stores

Bolt 6.6%

249 stores

194 stores

JCB 3.4%

128 stores

103 stores

Visual Distribution

Distribution of top 10 Azure payment providers (December 2025)
Distribution of payment providers in Azure e-commerce stores
Payment Provider Store Count Market Share
Stripe Connect 930 24.74%
PayPal 535 14.23%
MasterCard 424 11.28%
American Express 409 10.88%
Intuit 286 7.61%
VISA 253 6.73%
Bolt 249 6.62%
Klarna 194 5.16%
JCB 128 3.41%
Apple Pay 103 2.74%
Google Pay 76 2.02%
Paddle 61 1.62%
AliPay 54 1.44%
Swish 29 0.77%
Amazon Pay 28 0.74%

Shipping Carriers Distribution

UPS leads with 36.2% among AI-verified physical stores (1,135 stores) , followed by FedEx (16.9%) and USPS (12.8%) .

Base: 2,416 AI-verified physical stores with detectable shipping carriers (15.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 36.2%

1,135 stores

FedEx 16.9%

529 stores

USPS 12.8%

401 stores

DHL 10.8%

338 stores

TNT 5.7%

179 stores

DPD 3.4%

107 stores

83 stores

GLS 2.4%

74 stores

51 stores

Estes 1.6%

51 stores

Visual Distribution

Distribution of top 10 Azure shipping carriers (December 2025)
Distribution of shipping carriers in Azure e-commerce stores
Shipping Carrier Store Count Market Share
UPS 1135 36.19%
FedEx 529 16.87%
USPS 401 12.79%
DHL 338 10.78%
TNT 179 5.71%
DPD 107 3.41%
Royal Mail 83 2.65%
GLS 74 2.36%
Australia Post 51 1.63%
Estes 51 1.63%
PostNord 50 1.59%
Speedy 40 1.28%
Correios 39 1.24%
Canada Post 34 1.08%
Schenker 25 0.80%

Store Launch Timeline

Over the past 12 months, 2,855 new stores were launched in Azure , with the highest activity in 2025-11 (132 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 4.6%

132 stores launched

2025-10 1.9%

55 stores launched

2025-09 6.1%

174 stores launched

2025-08 4.1%

117 stores launched

2025-07 16.6%

473 stores launched

2025-06 13.6%

388 stores launched

2025-05 7.6%

218 stores launched

2025-04 12.5%

358 stores launched

2025-03 14.0%

401 stores launched

2025-02 6.2%

177 stores launched

2025-01 8.3%

237 stores launched

2024-12 4.4%

125 stores launched

Monthly Trend

Monthly store launches in Azure (December 2025)
Monthly store launches in Azure over the past 12 months
Month Stores Launched Percentage
2025-11 132 4.62%
2025-10 55 1.93%
2025-09 174 6.09%
2025-08 117 4.10%
2025-07 473 16.57%
2025-06 388 13.59%
2025-05 218 7.64%
2025-04 358 12.54%
2025-03 401 14.05%
2025-02 177 6.20%
2025-01 237 8.30%
2024-12 125 4.38%

Active Stores by Launch Year

Currently, 14,116 active stores in Azure are tracked in our database , with the most stores launched in 2025 (2,730 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 19.3%

2,730 active stores

2024 15.8%

2,224 active stores

2023 8.6%

1,218 active stores

2022 4.8%

676 active stores

2021 4.8%

678 active stores

2020 5.2%

740 active stores

2019 2.7%

382 active stores

2018 3.1%

440 active stores

2017 2.8%

399 active stores

2016 1.7%

243 active stores

2015 1.5%

213 active stores

2014 1.6%

227 active stores

2013 1.9%

262 active stores

2012 1.5%

208 active stores

2011 1.5%

211 active stores

Distribution by Launch Year

Active stores in Azure by original launch year (December 2025)
Active stores in Azure by launch year
Launch Year Active Stores Percentage
2025 2730 19.34%
2024 2224 15.76%
2023 1218 8.63%
2022 676 4.79%
2021 678 4.80%
2020 740 5.24%
2019 382 2.71%
2018 440 3.12%
2017 399 2.83%
2016 243 1.72%
2015 213 1.51%
2014 227 1.61%
2013 262 1.86%
2012 208 1.47%
2011 211 1.49%
2010 249 1.76%
2009 229 1.62%
2008 240 1.70%
2007 216 1.53%
2006 190 1.35%
2005 190 1.35%
2004 215 1.52%
2003 210 1.49%
2002 226 1.60%
2001 311 2.20%
2000 290 2.05%
1999 242 1.71%
1998 188 1.33%
1997 112 0.79%
1996 120 0.85%
1995 37 0.26%

Social Media Usage

Facebook leads with 26.1% among stores with at least one detectable social profile (7,822 stores) , followed by Instagram (18.8%) and YouTube (15.5%) .

Base: 11,550 stores with any detectable social profile (71.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 26.1%

7,822 stores

Instagram 18.8%

5,628 stores

YouTube 15.5%

4,658 stores

WhatsApp 11.5%

3,435 stores

LinkedIn 11.2%

3,345 stores

Twitter 8.1%

2,427 stores

Pinterest 3.4%

1,019 stores

TikTok 3.2%

956 stores

X 2.1%

633 stores

Vimeo 0.2%

61 stores

Visual Distribution

Distribution of social media platforms in Azure (December 2025)
Distribution of social media platforms in Azure e-commerce stores
Social Platform Store Count Market Share
Facebook 7822 26.09%
Instagram 5628 18.77%
YouTube 4658 15.53%
WhatsApp 3435 11.46%
LinkedIn 3345 11.16%
Twitter 2427 8.09%
Pinterest 1019 3.40%
TikTok 956 3.19%
X 633 2.11%
Vimeo 61 0.20%

Geographic Distribution

United States leads with 40.5% (3,028 AI-verified stores) , followed by United Kingdom (10.4%) and Sweden (7.4%) .

Base: 7,468 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,028 AI-verified stores

780 AI-verified stores

554 AI-verified stores

415 AI-verified stores

294 AI-verified stores

226 AI-verified stores

Italy 2.7%

202 AI-verified stores

188 AI-verified stores

179 AI-verified stores

China 2.3%

172 AI-verified stores

Visual Distribution

Geographic distribution of stores using Azure (December 2025)
Geographic distribution of stores using Azure
Country AI-Verified Store Count Market Share
United States 3028 40.55%
United Kingdom 780 10.44%
Sweden 554 7.42%
Australia 415 5.56%
Canada 294 3.94%
Netherlands 226 3.03%
Italy 202 2.70%
Norway 188 2.52%
Poland 179 2.40%
China 172 2.30%
Japan 170 2.28%
Belgium 163 2.18%
Brazil 160 2.14%
Spain 155 2.08%
Turkey 142 1.90%
Azerbaijan 135 1.81%
Armenia 129 1.73%
Germany 129 1.73%
Vietnam 124 1.66%
Lithuania 123 1.65%

Dataset Coverage

Field Rows count Coverage
Website 16.1k 100.00%
Emails 7.3k 45.64%
Phones 3.1k 19.48%
Ecommerce platform 15.5k 96.22%
Couriers 2.4k 15.04%
Payment Providers 3.3k 20.58%
Categories 11.7k 72.88%
Social Media 11.6k 71.90%

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Frequently Asked Questions

What data is included in the Azure E-commerce Database?

Our database covers over 14.3k Azure physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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