Azure Technology Adoption in E-commerce
Discover 6.1k verified e-commerce stores using Azure. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.5k domains. 6.1k verified as active stores with physical delivery.
· · Next full refresh: April 2026
6.1k verified active stores out of 7.5k detected · 81.2% verification rate
E-commerce Platforms Distribution
Custom leads with 77.9% of stores with physical delivery (4,743 stores) , followed by nopCommerce (15.2%) and Magento (1.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,743 stores
924 stores
96 stores
75 stores
59 stores
40 stores
39 stores
39 stores
17 stores
13 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 4743 | 77.87% |
| nopCommerce | 924 | 15.17% |
| Magento | 96 | 1.58% |
| WooCommerce | 75 | 1.23% |
| Optimizely Commerce | 59 | 0.97% |
| Microsoft Dynamics 365 Commerce | 40 | 0.66% |
| Oracle Commerce | 39 | 0.64% |
| SAP Commerce Cloud | 39 | 0.64% |
| Voracio | 17 | 0.28% |
| Shopify | 13 | 0.21% |
| Oxatis | 12 | 0.20% |
| BigCommerce | 10 | 0.16% |
| HCL Commerce | 9 | 0.15% |
| Smartstore | 8 | 0.13% |
| PrestaShop | 7 | 0.11% |
All Stores Distribution
Custom holds 68.3% share of all Azure e-commerce stores (4,743) , with nopCommerce at 16.6% and Magento at 1.7% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,743 stores
1,150 stores
121 stores
364 stores
185 stores
154 stores
39 stores
79 stores
18 stores
27 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 4743 | 68.30% |
| nopCommerce | 1150 | 16.56% |
| Magento | 121 | 1.74% |
| WooCommerce | 364 | 5.24% |
| Optimizely Commerce | 185 | 2.66% |
| Microsoft Dynamics 365 Commerce | 154 | 2.22% |
| Oracle Commerce | 39 | 0.56% |
| SAP Commerce Cloud | 79 | 1.14% |
| Voracio | 18 | 0.26% |
| Shopify | 27 | 0.39% |
| Oxatis | 21 | 0.30% |
| BigCommerce | 12 | 0.17% |
| HCL Commerce | 16 | 0.23% |
| Smartstore | 8 | 0.12% |
| PrestaShop | 7 | 0.10% |
Categories Distribution
Electronics & Technology leads with 19.1% of all stores (922 stores) , followed by Clothing & Accessories (15.8%) and Health & Beauty (12.7%) .
Base: 4,829 AI-verified stores with physical delivery and detected product categories (78.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
922 stores
763 stores
613 stores
488 stores
301 stores
251 stores
245 stores
236 stores
220 stores
168 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 922 | 19.09% |
| Clothing & Accessories | 763 | 15.80% |
| Health & Beauty | 613 | 12.69% |
| Food & Beverages | 488 | 10.11% |
| Tools & Hardware | 301 | 6.23% |
| Business & Industrial | 251 | 5.20% |
| Furniture & Home Decor | 245 | 5.07% |
| Office Supplies | 236 | 4.89% |
| Vehicles & Parts | 220 | 4.56% |
| Home & Garden | 168 | 3.48% |
| Gifts & Special Occasions | 152 | 3.15% |
| Jewelry & Watches | 151 | 3.13% |
| Sporting Goods & Outdoor Gear | 141 | 2.92% |
| Pets & Pet Supplies | 103 | 2.13% |
| Arts & Entertainment | 75 | 1.55% |
Payment Providers Distribution
PayPal leads with 16.9% among AI-verified physical stores (499 stores) , followed by Intuit (14.7%) and MasterCard (13.7%) .
Base: 2,122 AI-verified physical stores with detectable payment providers (28.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
499 stores
434 stores
406 stores
384 stores
220 stores
216 stores
211 stores
167 stores
117 stores
100 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 499 | 16.88% |
| Intuit | 434 | 14.68% |
| MasterCard | 406 | 13.73% |
| American Express | 384 | 12.99% |
| Bolt | 220 | 7.44% |
| VISA | 216 | 7.30% |
| Stripe Connect | 211 | 7.14% |
| Klarna | 167 | 5.65% |
| Apple Pay | 117 | 3.96% |
| JCB | 100 | 3.38% |
| Google Pay | 89 | 3.01% |
| Amazon Pay | 33 | 1.12% |
| SagePay | 29 | 0.98% |
| Mollie | 26 | 0.88% |
| iDEAL | 26 | 0.88% |
Shipping Carriers Distribution
UPS leads with 40.2% among AI-verified physical stores (1,171 stores) , followed by FedEx (13.9%) and USPS (13.1%) .
Base: 2,155 AI-verified physical stores with detectable shipping carriers (28.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,171 stores
404 stores
381 stores
275 stores
133 stores
115 stores
91 stores
70 stores
70 stores
60 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 1171 | 40.16% |
| FedEx | 404 | 13.85% |
| USPS | 381 | 13.07% |
| DHL | 275 | 9.43% |
| TNT | 133 | 4.56% |
| DPD | 115 | 3.94% |
| Royal Mail | 91 | 3.12% |
| GLS | 70 | 2.40% |
| PostNord | 70 | 2.40% |
| Australia Post | 60 | 2.06% |
| Speedy | 35 | 1.20% |
| Canada Post | 33 | 1.13% |
| Correios | 30 | 1.03% |
| CBL | 24 | 0.82% |
| Estes | 24 | 0.82% |
Store Launch Timeline
Over the past 12 months, 740 new stores were launched in Azure , with the highest activity in 2026-02 (63 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
63 stores launched
45 stores launched
71 stores launched
69 stores launched
58 stores launched
68 stores launched
57 stores launched
61 stores launched
76 stores launched
64 stores launched
55 stores launched
53 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 63 | 8.51% |
| 2026-01 | 45 | 6.08% |
| 2025-12 | 71 | 9.59% |
| 2025-11 | 69 | 9.32% |
| 2025-10 | 58 | 7.84% |
| 2025-09 | 68 | 9.19% |
| 2025-08 | 57 | 7.70% |
| 2025-07 | 61 | 8.24% |
| 2025-06 | 76 | 10.27% |
| 2025-05 | 64 | 8.65% |
| 2025-04 | 55 | 7.43% |
| 2025-03 | 53 | 7.16% |
Active Stores by Launch Year
Currently, 6,013 active stores in Azure are tracked in our database , with the most stores launched in 2026 (110 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
110 active stores
716 active stores
496 active stores
376 active stores
326 active stores
432 active stores
477 active stores
193 active stores
235 active stores
213 active stores
125 active stores
116 active stores
108 active stores
148 active stores
100 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 110 | 1.83% |
| 2025 | 716 | 11.91% |
| 2024 | 496 | 8.25% |
| 2023 | 376 | 6.25% |
| 2022 | 326 | 5.42% |
| 2021 | 432 | 7.18% |
| 2020 | 477 | 7.93% |
| 2019 | 193 | 3.21% |
| 2018 | 235 | 3.91% |
| 2017 | 213 | 3.54% |
| 2016 | 125 | 2.08% |
| 2015 | 116 | 1.93% |
| 2014 | 108 | 1.80% |
| 2013 | 148 | 2.46% |
| 2012 | 100 | 1.66% |
| 2011 | 113 | 1.88% |
| 2010 | 136 | 2.26% |
| 2009 | 122 | 2.03% |
| 2008 | 116 | 1.93% |
| 2007 | 125 | 2.08% |
| 2006 | 95 | 1.58% |
| 2005 | 89 | 1.48% |
| 2004 | 109 | 1.81% |
| 2003 | 105 | 1.75% |
| 2002 | 110 | 1.83% |
| 2001 | 125 | 2.08% |
| 2000 | 151 | 2.51% |
| 1999 | 142 | 2.36% |
| 1998 | 117 | 1.95% |
| 1997 | 77 | 1.28% |
| 1996 | 84 | 1.40% |
| 1995 | 26 | 0.43% |
Geographic Distribution
United States leads with 39.1% (1,894 AI-verified stores) , followed by United Kingdom (13.2%) and Australia (8.6%) .
Base: 4,849 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,894 AI-verified stores
639 AI-verified stores
415 AI-verified stores
268 AI-verified stores
240 AI-verified stores
188 AI-verified stores
146 AI-verified stores
108 AI-verified stores
105 AI-verified stores
104 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1894 | 39.06% |
| United Kingdom | 639 | 13.18% |
| Australia | 415 | 8.56% |
| Sweden | 268 | 5.53% |
| Canada | 240 | 4.95% |
| Italy | 188 | 3.88% |
| Germany | 146 | 3.01% |
| Netherlands | 108 | 2.23% |
| Belgium | 105 | 2.17% |
| Norway | 104 | 2.14% |
| Japan | 102 | 2.10% |
| New Zealand | 91 | 1.88% |
| Poland | 79 | 1.63% |
| France | 78 | 1.61% |
| Ireland | 78 | 1.61% |
| Denmark | 69 | 1.42% |
| South Africa | 64 | 1.32% |
| Switzerland | 62 | 1.28% |
| Taiwan | 60 | 1.24% |
| Brazil | 59 | 1.22% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
HCL Commerce - Clothing & Accessories
Custom
Custom
Custom
Shopify - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Custom - Health & Beauty
nopCommerce - Clothing & Accessories
Custom
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.5k | 100.00% |
| Emails | 4.0k | 52.74% |
| Phones | 2.0k | 26.14% |
| Ecommerce platform | 7.2k | 95.19% |
| Couriers | 2.2k | 28.61% |
| Payment Providers | 2.1k | 28.17% |
| Categories | 5.2k | 68.60% |
| Social Media | 4.6k | 61.08% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Azure e-commerce landscape:
Analyze 6.1k verified e-commerce stores on Azure - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Azure e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Azure e-commerce intelligence?
-
We track 6.1k verified Azure e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 29.0% among stores with at least one detectable social profile (3,366 stores) , followed by Instagram (22.2%) and YouTube (15.7%) .
Base: 4,601 stores with any detectable social profile (61.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,366 stores
2,583 stores
1,822 stores
1,307 stores
1,304 stores
433 stores
351 stores
305 stores
115 stores
40 stores
Visual Distribution