Azure Technology Adoption in E-commerce
Discover 6.3k verified e-commerce stores using Azure. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.9k domains. 6.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6.3k verified active stores out of 7.9k detected · 80.1% verification rate
E-commerce Platforms Distribution
Custom stores with 67.7% of stores with physical delivery (4,287 stores) , followed by nopCommerce (13.2%) and Storefront.ie (7.8%) .
Base: 6,337 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,287 stores
839 stores
494 stores
209 stores
70 stores
67 stores
50 stores
48 stores
45 stores
39 stores
Visual Distribution
4,287 stores
839 stores
494 stores
209 stores
70 stores
67 stores
50 stores
48 stores
45 stores
39 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 4287 | 67.65% |
| nopCommerce | 839 | 13.24% |
| Storefront.ie | 494 | 7.80% |
| Oxatis | 209 | 3.30% |
| Magento | 70 | 1.10% |
| WooCommerce | 67 | 1.06% |
| Optimizely Commerce | 50 | 0.79% |
| SAP Commerce Cloud | 48 | 0.76% |
| Microsoft Dynamics 365 Commerce | 45 | 0.71% |
| Oracle Commerce | 39 | 0.62% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 54.2% share of detected Azure e-commerce signals (4,287) , with nopCommerce at 13.5% and Storefront.ie at 7.0% (June 2026) .
Base: 7,908 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
4,287 websites
1,069 websites
554 websites
231 websites
106 websites
352 websites
134 websites
82 websites
156 websites
39 websites
Visual Distribution
4,287 websites
1,069 websites
554 websites
231 websites
106 websites
352 websites
134 websites
82 websites
156 websites
39 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 4287 | 54.21% |
| nopCommerce | 1069 | 13.52% |
| Storefront.ie | 554 | 7.01% |
| Oxatis | 231 | 2.92% |
| Magento | 106 | 1.34% |
| WooCommerce | 352 | 4.45% |
| Optimizely Commerce | 134 | 1.69% |
| SAP Commerce Cloud | 82 | 1.04% |
| Microsoft Dynamics 365 Commerce | 156 | 1.97% |
| Oracle Commerce | 39 | 0.49% |
Categories Distribution
Electronics & Technology stores with 18.1% of all stores (1,148 stores) , followed by Health & Beauty (10.4%) and Food & Beverages (8.0%) .
Base: 6,337 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,148 stores
657 stores
508 stores
508 stores
461 stores
397 stores
360 stores
353 stores
237 stores
237 stores
Visual Distribution
1,148 stores
657 stores
508 stores
508 stores
461 stores
397 stores
360 stores
353 stores
237 stores
237 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 1148 | 18.12% |
| Health & Beauty | 657 | 10.37% |
| Food & Beverages | 508 | 8.02% |
| Clothing & Accessories | 508 | 8.02% |
| Sporting Goods & Outdoor Gear | 461 | 7.27% |
| Business & Industrial | 397 | 6.26% |
| Home & Garden | 360 | 5.68% |
| Tools & Hardware | 353 | 5.57% |
| Toys & Games | 237 | 3.74% |
| Vehicles & Parts | 237 | 3.74% |
Payment Providers Distribution
Intuit accounts for 24.8% of displayed detection occurrences (735 occurrences) , followed by PayPal (15.3%) and MasterCard (13.1%) .
Base: 2,959 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
735 occurrences
453 occurrences
387 occurrences
348 occurrences
236 occurrences
219 occurrences
208 occurrences
131 occurrences
129 occurrences
113 occurrences
Visual Distribution
735 occurrences
453 occurrences
387 occurrences
348 occurrences
236 occurrences
219 occurrences
208 occurrences
131 occurrences
129 occurrences
113 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Intuit | 735 | 24.84% |
| PayPal | 453 | 15.31% |
| MasterCard | 387 | 13.08% |
| American Express | 348 | 11.76% |
| Bolt | 236 | 7.98% |
| VISA | 219 | 7.40% |
| Stripe Connect | 208 | 7.03% |
| Apple Pay | 131 | 4.43% |
| Klarna | 129 | 4.36% |
| JCB | 113 | 3.82% |
Shipping Carriers Distribution
UPS accounts for 50.0% of displayed detection occurrences (1,433 occurrences) , followed by FedEx (12.3%) and USPS (12.3%) .
Base: 2,866 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,433 occurrences
352 occurrences
352 occurrences
197 occurrences
150 occurrences
125 occurrences
97 occurrences
62 occurrences
50 occurrences
48 occurrences
Visual Distribution
1,433 occurrences
352 occurrences
352 occurrences
197 occurrences
150 occurrences
125 occurrences
97 occurrences
62 occurrences
50 occurrences
48 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1433 | 50.00% |
| FedEx | 352 | 12.28% |
| USPS | 352 | 12.28% |
| DHL | 197 | 6.87% |
| DPD | 150 | 5.23% |
| TNT | 125 | 4.36% |
| Royal Mail | 97 | 3.38% |
| GLS | 62 | 2.16% |
| Australia Post | 50 | 1.74% |
| PostNord | 48 | 1.67% |
Store Launch Timeline
Over the past 12 months, 747 new stores were launched in Azure , with the highest activity in 2026-05 (76 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
76 stores launched
43 stores launched
48 stores launched
51 stores launched
47 stores launched
68 stores launched
88 stores launched
63 stores launched
79 stores launched
64 stores launched
76 stores launched
44 stores launched
Monthly Trend
10.2% of last 12 months
5.8% of last 12 months
6.4% of last 12 months
6.8% of last 12 months
6.3% of last 12 months
9.1% of last 12 months
11.8% of last 12 months
8.4% of last 12 months
10.6% of last 12 months
8.6% of last 12 months
10.2% of last 12 months
5.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 76 | 10.17% |
| 2026-04 | 43 | 5.76% |
| 2026-03 | 48 | 6.43% |
| 2026-02 | 51 | 6.83% |
| 2026-01 | 47 | 6.29% |
| 2025-12 | 68 | 9.10% |
| 2025-11 | 88 | 11.78% |
| 2025-10 | 63 | 8.43% |
| 2025-09 | 79 | 10.58% |
| 2025-08 | 64 | 8.57% |
| 2025-07 | 76 | 10.17% |
| 2025-06 | 44 | 5.89% |
Active Stores by Launch Year
Currently, 6,242 active stores in Azure are tracked in our database , with the most stores launched in 2026 (272 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
272 active stores
777 active stores
457 active stores
336 active stores
305 active stores
379 active stores
425 active stores
216 active stores
222 active stores
217 active stores
132 active stores
123 active stores
116 active stores
143 active stores
112 active stores
Distribution by Launch Year
4.4% of tracked active stores
12.4% of tracked active stores
7.3% of tracked active stores
5.4% of tracked active stores
4.9% of tracked active stores
6.1% of tracked active stores
6.8% of tracked active stores
3.5% of tracked active stores
3.6% of tracked active stores
3.5% of tracked active stores
2.1% of tracked active stores
2.0% of tracked active stores
1.9% of tracked active stores
2.3% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 272 | 4.36% |
| 2025 | 777 | 12.45% |
| 2024 | 457 | 7.32% |
| 2023 | 336 | 5.38% |
| 2022 | 305 | 4.89% |
| 2021 | 379 | 6.07% |
| 2020 | 425 | 6.81% |
| 2019 | 216 | 3.46% |
| 2018 | 222 | 3.56% |
| 2017 | 217 | 3.48% |
| 2016 | 132 | 2.11% |
| 2015 | 123 | 1.97% |
| 2014 | 116 | 1.86% |
| 2013 | 143 | 2.29% |
| 2012 | 112 | 1.79% |
Geographic Distribution
United States stores with 28.0% (1,774 active verified stores) , followed by United Kingdom (10.5%) and Australia (6.5%) .
Base: 6,337 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,774 active verified stores
667 active verified stores
413 active verified stores
251 active verified stores
221 active verified stores
191 active verified stores
180 active verified stores
144 active verified stores
143 active verified stores
130 active verified stores
Visual Distribution
1,774 active verified stores
667 active verified stores
413 active verified stores
251 active verified stores
221 active verified stores
191 active verified stores
180 active verified stores
144 active verified stores
143 active verified stores
130 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1774 | 27.99% |
| United Kingdom | 667 | 10.53% |
| Australia | 413 | 6.52% |
| France | 251 | 3.96% |
| Canada | 221 | 3.49% |
| Sweden | 191 | 3.01% |
| Italy | 180 | 2.84% |
| Netherlands | 144 | 2.27% |
| Germany | 143 | 2.26% |
| Japan | 130 | 2.05% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
HCL Commerce - Clothing & Accessories
Custom
Custom
Custom - Toys & Games
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Food & Beverages
Shopify - Clothing & Accessories
Custom
Custom - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.9k | 100.00% |
| Emails | 3.7k | 46.16% |
| Phones | 3k | 37.47% |
| Ecommerce platform | 7.5k | 94.61% |
| Couriers | 2.4k | 30.05% |
| Payment Providers | 2.4k | 30.64% |
| Categories | 6k | 75.61% |
| Social Media | 4.7k | 59.57% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Azure e-commerce landscape:
Analyze 6.3k verified e-commerce stores on Azure - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Azure e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Azure e-commerce intelligence?
-
We track 6.3k verified Azure e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.7% of displayed detection occurrences (3,382 occurrences) , followed by Instagram (22.8%) and YouTube (15.7%) .
Base: 11,793 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,382 occurrences
2,691 occurrences
1,852 occurrences
1,261 occurrences
1,252 occurrences
472 occurrences
417 occurrences
333 occurrences
105 occurrences
28 occurrences
Visual Distribution
3,382 occurrences
2,691 occurrences
1,852 occurrences
1,261 occurrences
1,252 occurrences
472 occurrences
417 occurrences
333 occurrences
105 occurrences
28 occurrences