Azure Technology Adoption in E-commerce

Discover 5.1k verified e-commerce stores using Azure. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 7.0k domains. 5.1k verified as active stores with physical delivery.

· · Next full refresh: March 2026

5.1k verified active stores out of 7.0k detected · 72.0% verification rate

E-commerce Platforms Distribution

Custom leads with 74.2% of stores with physical delivery (3,739 stores) , followed by nopCommerce (17.6%) and WooCommerce (1.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 74.2%

3,739 stores

889 stores

90 stores

80 stores

53 stores

36 stores

35 stores

15 stores

14 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Azure
Platform Stores with Physical Delivery Percentage
Custom 3739 74.22%
nopCommerce 889 17.65%
WooCommerce 90 1.79%
Magento 80 1.59%
Optimizely Commerce 53 1.05%
Microsoft Dynamics 365 Commerce 41 0.81%
SAP Commerce Cloud 36 0.71%
Oracle Commerce 35 0.69%
Oxatis 15 0.30%
Shopify 14 0.28%
Voracio 14 0.28%
BigCommerce 11 0.22%
Smartstore 9 0.18%
HCL Commerce 7 0.14%
Salesforce Commerce Cloud 5 0.10%

Categories Distribution

Clothing & Accessories leads with 15.2% of all stores (592 stores) , followed by Health & Beauty (13.6%) and Electronics & Technology (12.7%) .

Base: 3,894 AI-verified stores with physical delivery and detected product categories (76.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 15.2%

592 stores

Health & Beauty 13.6%

531 stores

Electronics & Technology 12.7%

496 stores

Food & Beverages 10.7%

418 stores

Business & Industrial 6.3%

244 stores

Tools & Hardware 6.0%

233 stores

Furniture & Home Decor 5.9%

231 stores

Vehicles & Parts 5.5%

213 stores

Office Supplies 5.3%

208 stores

Home & Garden 4.4%

172 stores

Visual Distribution

Distribution of top 10 Azure store categories (February 2026)
Distribution of categories in Azure e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 592 15.20%
Health & Beauty 531 13.64%
Electronics & Technology 496 12.74%
Food & Beverages 418 10.73%
Business & Industrial 244 6.27%
Tools & Hardware 233 5.98%
Furniture & Home Decor 231 5.93%
Vehicles & Parts 213 5.47%
Office Supplies 208 5.34%
Home & Garden 172 4.42%
Gifts & Special Occasions 151 3.88%
Sporting Goods & Outdoor Gear 128 3.29%
Jewelry & Watches 114 2.93%
Pets & Pet Supplies 91 2.34%
Arts & Entertainment 72 1.85%

Payment Providers Distribution

PayPal leads with 18.1% among AI-verified physical stores (444 stores) , followed by MasterCard (16.1%) and American Express (15.7%) .

Base: 1,976 AI-verified physical stores with detectable payment providers (28.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 18.1%

444 stores

395 stores

385 stores

VISA 8.1%

197 stores

196 stores

Bolt 7.6%

187 stores

139 stores

132 stores

JCB 3.8%

93 stores

92 stores

Visual Distribution

Distribution of top 10 Azure payment providers (February 2026)
Distribution of payment providers in Azure e-commerce stores
Payment Provider Store Count Market Share
PayPal 444 18.14%
MasterCard 395 16.14%
American Express 385 15.73%
VISA 197 8.05%
Stripe Connect 196 8.01%
Bolt 187 7.64%
Klarna 139 5.68%
Intuit 132 5.39%
JCB 93 3.80%
Apple Pay 92 3.76%
Google Pay 60 2.45%
Paddle 49 2.00%
SagePay 28 1.14%
Mollie 27 1.10%
Amazon Pay 23 0.94%

Shipping Carriers Distribution

UPS leads with 34.8% among AI-verified physical stores (774 stores) , followed by USPS (17.1%) and FedEx (16.1%) .

Base: 1,884 AI-verified physical stores with detectable shipping carriers (26.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 34.8%

774 stores

USPS 17.1%

380 stores

FedEx 16.1%

358 stores

DHL 8.1%

181 stores

DPD 4.6%

102 stores

84 stores

TNT 3.1%

68 stores

GLS 2.8%

62 stores

49 stores

41 stores

Visual Distribution

Distribution of top 10 Azure shipping carriers (February 2026)
Distribution of shipping carriers in Azure e-commerce stores
Shipping Carrier Store Count Market Share
UPS 774 34.76%
USPS 380 17.06%
FedEx 358 16.08%
DHL 181 8.13%
DPD 102 4.58%
Royal Mail 84 3.77%
TNT 68 3.05%
GLS 62 2.78%
Australia Post 49 2.20%
PostNord 41 1.84%
Speedy 36 1.62%
Correios 28 1.26%
Canada Post 23 1.03%
Schenker 21 0.94%
Estes 20 0.90%

Store Launch Timeline

Over the past 12 months, 387 new stores were launched in Azure , with the highest activity in 2026-01 (45 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 11.6%

45 stores launched

2025-12 8.3%

32 stores launched

2025-11 7.8%

30 stores launched

2025-10 8.3%

32 stores launched

2025-09 8.8%

34 stores launched

2025-08 5.7%

22 stores launched

2025-07 8.8%

34 stores launched

2025-06 9.0%

35 stores launched

2025-05 8.3%

32 stores launched

2025-04 9.3%

36 stores launched

2025-03 9.6%

37 stores launched

2025-02 4.7%

18 stores launched

Monthly Trend

Monthly store launches in Azure (February 2026)
Monthly store launches in Azure over the past 12 months
Month Stores Launched Percentage
2026-01 45 11.63%
2025-12 32 8.27%
2025-11 30 7.75%
2025-10 32 8.27%
2025-09 34 8.79%
2025-08 22 5.68%
2025-07 34 8.79%
2025-06 35 9.04%
2025-05 32 8.27%
2025-04 36 9.30%
2025-03 37 9.56%
2025-02 18 4.65%

Active Stores by Launch Year

Currently, 5,008 active stores in Azure are tracked in our database , with the most stores launched in 2026 (45 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.9%

45 active stores

2025 7.5%

374 active stores

2024 6.7%

334 active stores

2023 5.2%

260 active stores

2022 5.0%

248 active stores

2021 6.3%

314 active stores

2020 7.4%

373 active stores

2019 3.4%

169 active stores

2018 3.9%

194 active stores

2017 3.8%

188 active stores

2016 2.4%

119 active stores

2015 2.2%

112 active stores

2014 2.1%

104 active stores

2013 2.9%

143 active stores

2012 2.0%

100 active stores

Distribution by Launch Year

Active stores in Azure by original launch year (February 2026)
Active stores in Azure by launch year
Launch Year Active Stores Percentage
2026 45 0.90%
2025 374 7.47%
2024 334 6.67%
2023 260 5.19%
2022 248 4.95%
2021 314 6.27%
2020 373 7.45%
2019 169 3.37%
2018 194 3.87%
2017 188 3.75%
2016 119 2.38%
2015 112 2.24%
2014 104 2.08%
2013 143 2.86%
2012 100 2.00%
2011 110 2.20%
2010 135 2.70%
2009 119 2.38%
2008 112 2.24%
2007 125 2.50%
2006 103 2.06%
2005 94 1.88%
2004 116 2.32%
2003 112 2.24%
2002 119 2.38%
2001 137 2.74%
2000 168 3.35%
1999 153 3.06%
1998 125 2.50%
1997 85 1.70%
1996 92 1.84%
1995 26 0.52%

Social Media Usage

Facebook leads with 29.4% among stores with at least one detectable social profile (3,048 stores) , followed by Instagram (22.5%) and YouTube (15.5%) .

Base: 4,301 stores with any detectable social profile (61.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.4%

3,048 stores

Instagram 22.5%

2,327 stores

YouTube 15.5%

1,607 stores

Twitter 11.6%

1,206 stores

LinkedIn 10.3%

1,066 stores

Pinterest 4.0%

418 stores

TikTok 3.1%

323 stores

X 1.9%

200 stores

WhatsApp 1.3%

133 stores

Vimeo 0.3%

30 stores

Visual Distribution

Distribution of social media platforms in Azure (February 2026)
Distribution of social media platforms in Azure e-commerce stores
Social Platform Store Count Market Share
Facebook 3048 29.43%
Instagram 2327 22.47%
YouTube 1607 15.51%
Twitter 1206 11.64%
LinkedIn 1066 10.29%
Pinterest 418 4.04%
TikTok 323 3.12%
X 200 1.93%
WhatsApp 133 1.28%
Vimeo 30 0.29%

Geographic Distribution

United States leads with 39.3% (1,479 AI-verified stores) , followed by United Kingdom (13.3%) and Australia (7.0%) .

Base: 3,767 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,479 AI-verified stores

500 AI-verified stores

262 AI-verified stores

224 AI-verified stores

178 AI-verified stores

Italy 3.6%

136 AI-verified stores

120 AI-verified stores

Japan 2.7%

100 AI-verified stores

95 AI-verified stores

84 AI-verified stores

Visual Distribution

Geographic distribution of stores using Azure (February 2026)
Geographic distribution of stores using Azure
Country AI-Verified Store Count Market Share
United States 1479 39.26%
United Kingdom 500 13.27%
Australia 262 6.96%
Sweden 224 5.95%
Canada 178 4.73%
Italy 136 3.61%
Germany 120 3.19%
Japan 100 2.65%
Norway 95 2.52%
Netherlands 84 2.23%
Belgium 72 1.91%
Ireland 71 1.88%
France 65 1.73%
Poland 60 1.59%
Denmark 60 1.59%
Brazil 59 1.57%
New Zealand 56 1.49%
Czechia 51 1.35%
Taiwan 48 1.27%
South Africa 47 1.25%

Dataset Coverage

Field Rows count Coverage
Website 7.0k 100.00%
Emails 4.1k 57.60%
Phones 2.2k 31.09%
Ecommerce platform 6.5k 92.22%
Couriers 1.9k 26.74%
Payment Providers 2.0k 28.05%
Categories 4.3k 60.48%
Social Media 4.3k 61.05%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Use Cases

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Frequently Asked Questions

What data is included in the Azure E-commerce Database?

Our database covers over 5.1k verified Azure e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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