Optimizely Commerce E-commerce Stores Database

Explore 84.0 e-commerce stores built on Optimizely Commerce. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

Categories Distribution

Furniture & Home Decor leads with 19.2% of all stores (15 stores) , followed by Clothing & Accessories (16.7%) and Business & Industrial (15.4%) .

Top 10 Categories

Furniture & Home Decor 19.2%

15 stores

Clothing & Accessories 16.7%

13 stores

Business & Industrial 15.4%

12 stores

Home & Garden 12.8%

10 stores

Electronics & Technology 9.0%

7 stores

Office Supplies 9.0%

7 stores

Tools & Hardware 7.7%

6 stores

Health & Beauty 7.7%

6 stores

Food & Beverages 1.3%

1 stores

Books & Media 1.3%

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce store categories (January 2026)
Distribution of categories in Optimizely Commerce e-commerce stores
Category Number of Stores Percentage
Furniture & Home Decor 15 19.23%
Clothing & Accessories 13 16.67%
Business & Industrial 12 15.38%
Home & Garden 10 12.82%
Electronics & Technology 7 8.97%
Office Supplies 7 8.97%
Tools & Hardware 6 7.69%
Health & Beauty 6 7.69%
Food & Beverages 1 1.28%
Books & Media 1 1.28%

Payment Providers Distribution

Klarna leads with 43.9% among AI-verified physical stores (18 stores) , followed by MasterCard (12.2%) and Svea (12.2%) .

Base: 49 AI-verified physical stores with detectable payment providers (15.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 43.9%

18 stores

5 stores

Svea 12.2%

5 stores

Swish 9.8%

4 stores

VISA 4.9%

2 stores

2 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce payment providers (January 2026)
Distribution of payment providers in Optimizely Commerce e-commerce stores
Payment Provider Store Count Market Share
Klarna 18 43.90%
MasterCard 5 12.20%
Svea 5 12.20%
Swish 4 9.76%
VISA 2 4.88%
American Express 2 4.88%
AfterPay 1 2.44%
Trustly 1 2.44%
Stripe Connect 1 2.44%
PayPal 1 2.44%
Apple Pay 1 2.44%

Shipping Carriers Distribution

PostNord leads with 37.1% among AI-verified physical stores (13 stores) , followed by Posten Norge (17.1%) and Posti (14.3%) .

Base: 34 AI-verified physical stores with detectable shipping carriers (11.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

13 stores

6 stores

Posti 14.3%

5 stores

DHL 8.6%

3 stores

1 stores

TCS 2.9%

1 stores

1 stores

1 stores

1 stores

Estes 2.9%

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce shipping carriers (January 2026)
Distribution of shipping carriers in Optimizely Commerce e-commerce stores
Shipping Carrier Store Count Market Share
PostNord 13 37.14%
Posten Norge 6 17.14%
Posti 5 14.29%
DHL 3 8.57%
Matkahuolto 1 2.86%
TCS 1 2.86%
Budbee 1 2.86%
Postin 1 2.86%
Schenker 1 2.86%
Estes 1 2.86%
GLS 1 2.86%
UPS 1 2.86%

Store Launch Timeline

Over the past 12 months, 4 new stores were launched in Optimizely Commerce , with the highest activity in 2025-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-05 100.0%

4 stores launched

Monthly Trend

Monthly store launches in Optimizely Commerce (January 2026)
Monthly store launches in Optimizely Commerce over the past 12 months
Month Stores Launched Percentage
2025-05 4 100.00%

Active Stores by Launch Year

Currently, 82 active stores in Optimizely Commerce are tracked in our database , with the most stores launched in 2025 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.9%

4 active stores

2024 6.1%

5 active stores

2023 1.2%

1 active stores

2022 7.3%

6 active stores

2021 12.2%

10 active stores

2020 12.2%

10 active stores

2019 1.2%

1 active stores

2018 1.2%

1 active stores

2017 4.9%

4 active stores

2016 2.4%

2 active stores

2015 3.7%

3 active stores

2014 1.2%

1 active stores

2011 2.4%

2 active stores

2010 4.9%

4 active stores

2009 1.2%

1 active stores

Distribution by Launch Year

Active stores in Optimizely Commerce by original launch year (January 2026)
Active stores in Optimizely Commerce by launch year
Launch Year Active Stores Percentage
2025 4 4.88%
2024 5 6.10%
2023 1 1.22%
2022 6 7.32%
2021 10 12.20%
2020 10 12.20%
2019 1 1.22%
2018 1 1.22%
2017 4 4.88%
2016 2 2.44%
2015 3 3.66%
2014 1 1.22%
2011 2 2.44%
2010 4 4.88%
2009 1 1.22%
2007 1 1.22%
2006 1 1.22%
2005 2 2.44%
2003 2 2.44%
2002 2 2.44%
2001 3 3.66%
2000 6 7.32%
1999 2 2.44%
1998 2 2.44%
1997 2 2.44%
1996 3 3.66%
1995 1 1.22%

Social Media Usage

Facebook leads with 31.4% among stores with at least one detectable social profile (65 stores) , followed by LinkedIn (24.2%) and Instagram (21.3%) .

Base: 215 stores with any detectable social profile (69.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.4%

65 stores

LinkedIn 24.2%

50 stores

Instagram 21.3%

44 stores

YouTube 17.9%

37 stores

Twitter 2.9%

6 stores

TikTok 1.4%

3 stores

X 1.0%

2 stores

Visual Distribution

Distribution of social media platforms in Optimizely Commerce (January 2026)
Distribution of social media platforms in Optimizely Commerce e-commerce stores
Social Platform Store Count Market Share
Facebook 65 31.40%
LinkedIn 50 24.15%
Instagram 44 21.26%
YouTube 37 17.87%
Twitter 6 2.90%
TikTok 3 1.45%
X 2 0.97%

Geographic Distribution

Norway leads with 33.3% (28 AI-verified stores) , followed by Sweden (20.2%) and Denmark (14.3%) .

Base: 84 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Norway 33.3%

28 AI-verified stores

Sweden 20.2%

17 AI-verified stores

Denmark 14.3%

12 AI-verified stores

6 AI-verified stores

5 AI-verified stores

4 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Optimizely Commerce (January 2026)
Geographic distribution of stores using Optimizely Commerce
Country AI-Verified Store Count Market Share
Norway 28 33.33%
Sweden 17 20.24%
Denmark 12 14.29%
United Kingdom 6 7.14%
Finland 5 5.95%
United States 4 4.76%
Estonia 2 2.38%
Canada 2 2.38%
France 2 2.38%
Netherlands 2 2.38%
Niue 1 1.19%
Germany 1 1.19%
Portugal 1 1.19%
Italy 1 1.19%
Greece 0 0.00%
Lithuania 0 0.00%
India 0 0.00%
Brazil 0 0.00%
Latvia 0 0.00%
Poland 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 310.0 100.00%
Emails 230.0 74.19%
Phones 125.0 40.32%
Ecommerce platform 310.0 100.00%
Couriers 34.0 10.97%
Payment Providers 49.0 15.81%
Categories 169.0 54.52%
Social Media 215.0 69.35%

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Data Format & Delivery

Available Formats

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Delivery Methods

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Use Cases

  • Lead Generation
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  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Optimizely Commerce E-commerce Database?

Our database covers over 84.0 Optimizely Commerce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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