Optimizely Commerce E-commerce Stores Database

Explore 91.0 e-commerce stores built on Optimizely Commerce. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

Categories Distribution

Clothing & Accessories leads with 17.9% of all stores (14 stores) , followed by Home & Garden (17.9%) and Furniture & Home Decor (17.9%) .

Top 10 Categories

Clothing & Accessories 17.9%

14 stores

Home & Garden 17.9%

14 stores

Furniture & Home Decor 17.9%

14 stores

Health & Beauty 12.8%

10 stores

Business & Industrial 10.3%

8 stores

Electronics & Technology 9.0%

7 stores

Office Supplies 5.1%

4 stores

Books & Media 2.6%

2 stores

Tools & Hardware 2.6%

2 stores

Food & Beverages 2.6%

2 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce store categories (November 2025)
Distribution of categories in Optimizely Commerce e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 14 17.95%
Home & Garden 14 17.95%
Furniture & Home Decor 14 17.95%
Health & Beauty 10 12.82%
Business & Industrial 8 10.26%
Electronics & Technology 7 8.97%
Office Supplies 4 5.13%
Books & Media 2 2.56%
Tools & Hardware 2 2.56%
Food & Beverages 2 2.56%
Baby & Toddler 1 1.28%

Payment Providers Distribution

Klarna leads with 41.9% among AI-verified physical stores (18 stores) , followed by MasterCard (14.0%) and Svea (14.0%) .

Base: 51 AI-verified physical stores with detectable payment providers (16.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 41.9%

18 stores

6 stores

Svea 14.0%

6 stores

Swish 7.0%

3 stores

VISA 4.7%

2 stores

2 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce payment providers (November 2025)
Distribution of payment providers in Optimizely Commerce e-commerce stores
Payment Provider Store Count Market Share
Klarna 18 41.86%
MasterCard 6 13.95%
Svea 6 13.95%
Swish 3 6.98%
VISA 2 4.65%
American Express 2 4.65%
Apple Pay 1 2.33%
Trustly 1 2.33%
Stripe Connect 1 2.33%
AfterPay 1 2.33%
PayPal 1 2.33%
Bolt 1 2.33%

Shipping Carriers Distribution

PostNord leads with 38.2% among AI-verified physical stores (13 stores) , followed by Posti (14.7%) and Posten Norge (14.7%) .

Base: 37 AI-verified physical stores with detectable shipping carriers (11.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

13 stores

Posti 14.7%

5 stores

5 stores

DHL 8.8%

3 stores

1 stores

1 stores

TCS 2.9%

1 stores

GLS 2.9%

1 stores

1 stores

UPS 2.9%

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce shipping carriers (November 2025)
Distribution of shipping carriers in Optimizely Commerce e-commerce stores
Shipping Carrier Store Count Market Share
PostNord 13 38.24%
Posti 5 14.71%
Posten Norge 5 14.71%
DHL 3 8.82%
Matkahuolto 1 2.94%
Budbee 1 2.94%
TCS 1 2.94%
GLS 1 2.94%
Schenker 1 2.94%
UPS 1 2.94%
Estes 1 2.94%
Postin 1 2.94%

Store Launch Timeline

Over the past 12 months, 4 new stores were launched in Optimizely Commerce , with the highest activity in 2025-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-05 100.0%

4 stores launched

Monthly Trend

Monthly store launches in Optimizely Commerce (November 2025)
Monthly store launches in Optimizely Commerce over the past 12 months
Month Stores Launched Percentage
2025-05 4 100.00%

Active Stores by Launch Year

Currently, 90 active stores in Optimizely Commerce are tracked in our database , with the most stores launched in 2025 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.4%

4 active stores

2024 6.7%

6 active stores

2023 2.2%

2 active stores

2022 6.7%

6 active stores

2021 12.2%

11 active stores

2020 16.7%

15 active stores

2019 2.2%

2 active stores

2018 1.1%

1 active stores

2017 3.3%

3 active stores

2016 2.2%

2 active stores

2015 2.2%

2 active stores

2014 1.1%

1 active stores

2011 3.3%

3 active stores

2010 4.4%

4 active stores

2009 1.1%

1 active stores

Distribution by Launch Year

Active stores in Optimizely Commerce by original launch year (November 2025)
Active stores in Optimizely Commerce by launch year
Launch Year Active Stores Percentage
2025 4 4.44%
2024 6 6.67%
2023 2 2.22%
2022 6 6.67%
2021 11 12.22%
2020 15 16.67%
2019 2 2.22%
2018 1 1.11%
2017 3 3.33%
2016 2 2.22%
2015 2 2.22%
2014 1 1.11%
2011 3 3.33%
2010 4 4.44%
2009 1 1.11%
2007 1 1.11%
2005 3 3.33%
2003 2 2.22%
2002 2 2.22%
2001 4 4.44%
2000 6 6.67%
1999 2 2.22%
1998 2 2.22%
1997 1 1.11%
1996 3 3.33%
1995 1 1.11%

Social Media Usage

Facebook leads with 31.0% among stores with at least one detectable social profile (71 stores) , followed by LinkedIn (23.6%) and Instagram (22.7%) .

Base: 219 stores with any detectable social profile (70.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.0%

71 stores

LinkedIn 23.6%

54 stores

Instagram 22.7%

52 stores

YouTube 16.2%

37 stores

Twitter 3.1%

7 stores

TikTok 1.7%

4 stores

Vimeo 1.7%

4 stores

Visual Distribution

Distribution of social media platforms in Optimizely Commerce (November 2025)
Distribution of social media platforms in Optimizely Commerce e-commerce stores
Social Platform Store Count Market Share
Facebook 71 31.00%
LinkedIn 54 23.58%
Instagram 52 22.71%
YouTube 37 16.16%
Twitter 7 3.06%
TikTok 4 1.75%
Vimeo 4 1.75%

Geographic Distribution

Norway leads with 27.8% (25 AI-verified stores) , followed by Sweden (26.7%) and Denmark (12.2%) .

Base: 90 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Norway 27.8%

25 AI-verified stores

Sweden 26.7%

24 AI-verified stores

Denmark 12.2%

11 AI-verified stores

7 AI-verified stores

6 AI-verified stores

3 AI-verified stores

3 AI-verified stores

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Optimizely Commerce (November 2025)
Geographic distribution of stores using Optimizely Commerce
Country AI-Verified Store Count Market Share
Norway 25 27.78%
Sweden 24 26.67%
Denmark 11 12.22%
United Kingdom 7 7.78%
Finland 6 6.67%
Canada 3 3.33%
France 3 3.33%
Netherlands 3 3.33%
United States 2 2.22%
Estonia 2 2.22%
Portugal 1 1.11%
Spain 1 1.11%
Niue 1 1.11%
Italy 1 1.11%
Lithuania 0 0.00%
China 0 0.00%
Poland 0 0.00%
Australia 0 0.00%
United Arab Emirates 0 0.00%
Romania 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 311.0 100.00%
Emails 242.0 77.81%
Phones 113.0 36.33%
Ecommerce platform 311.0 100.00%
Couriers 37.0 11.90%
Payment Providers 51.0 16.40%
Categories 167.0 53.70%
Social Media 219.0 70.42%

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Data Format & Delivery

Available Formats

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Delivery Methods

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Use Cases

  • Lead Generation
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  • Market Research

Frequently Asked Questions

What data is included in the Optimizely Commerce E-commerce Database?

Our database covers over 91.0 Optimizely Commerce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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