Optimizely Commerce Market Share & Real Store Usage
Explore 77.0 verified e-commerce stores built on Optimizely Commerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 280.0 domains. 77.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
77.0 verified active stores out of 280.0 detected · 27.5% verification rate
Categories Distribution
Furniture & Home Decor stores with 20.9% of all stores (14 stores) , followed by Tools & Hardware (19.4%) and Clothing & Accessories (13.4%) .
Base: 67 AI-verified stores with physical delivery and detected product categories (87.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
14 stores
13 stores
9 stores
8 stores
7 stores
6 stores
6 stores
3 stores
1 stores
Visual Distribution
14 stores
13 stores
9 stores
8 stores
7 stores
6 stores
6 stores
3 stores
1 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Furniture & Home Decor | 14 | 20.90% |
| Tools & Hardware | 13 | 19.40% |
| Clothing & Accessories | 9 | 13.43% |
| Business & Industrial | 8 | 11.94% |
| Home & Garden | 7 | 10.45% |
| Health & Beauty | 6 | 8.96% |
| Electronics & Technology | 6 | 8.96% |
| Sporting Goods & Outdoor Gear | 3 | 4.48% |
| Office Supplies | 1 | 1.49% |
Payment Providers Distribution
Klarna stores with 55.6% among AI-verified physical stores (15 stores) , followed by MasterCard (11.1%) and Google Pay (7.4%) .
Base: 32 AI-verified physical stores with detectable payment providers (11.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
15 stores
3 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
15 stores
3 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 15 | 55.56% |
| MasterCard | 3 | 11.11% |
| Google Pay | 2 | 7.41% |
| Apple Pay | 2 | 7.41% |
| American Express | 1 | 3.70% |
| Bolt | 1 | 3.70% |
| PayPal | 1 | 3.70% |
| Svea | 1 | 3.70% |
| Stripe Connect | 1 | 3.70% |
Shipping Carriers Distribution
PostNord stores with 44.0% among AI-verified physical stores (11 stores) , followed by Posten Norge (12.0%) and DHL (12.0%) .
Base: 33 AI-verified physical stores with detectable shipping carriers (11.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
11 stores
3 stores
3 stores
2 stores
2 stores
2 stores
1 stores
1 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| PostNord | 11 | 44.00% |
| Posten Norge | 3 | 12.00% |
| DHL | 3 | 12.00% |
| Posti | 2 | 8.00% |
| GLS | 2 | 8.00% |
| UPS | 2 | 8.00% |
| Postin | 1 | 4.00% |
| Budbee | 1 | 4.00% |
Store Launch Timeline
Over the past 12 months, 4 new stores were launched in Optimizely Commerce , with the highest activity in 2026-03 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
2 stores launched
Monthly Trend
25.0% of last 12 months
25.0% of last 12 months
50.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 1 | 25.00% |
| 2025-11 | 1 | 25.00% |
| 2025-05 | 2 | 50.00% |
Active Stores by Launch Year
Currently, 74 active stores in Optimizely Commerce are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
5 active stores
5 active stores
5 active stores
8 active stores
12 active stores
1 active stores
1 active stores
3 active stores
1 active stores
2 active stores
1 active stores
2 active stores
2 active stores
1 active stores
Distribution by Launch Year
1.4% of tracked active stores
6.8% of tracked active stores
6.8% of tracked active stores
6.8% of tracked active stores
10.8% of tracked active stores
16.2% of tracked active stores
1.4% of tracked active stores
1.4% of tracked active stores
4.1% of tracked active stores
1.4% of tracked active stores
2.7% of tracked active stores
1.4% of tracked active stores
2.7% of tracked active stores
2.7% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 1.35% |
| 2025 | 5 | 6.76% |
| 2024 | 5 | 6.76% |
| 2022 | 5 | 6.76% |
| 2021 | 8 | 10.81% |
| 2020 | 12 | 16.22% |
| 2019 | 1 | 1.35% |
| 2018 | 1 | 1.35% |
| 2017 | 3 | 4.05% |
| 2016 | 1 | 1.35% |
| 2015 | 2 | 2.70% |
| 2014 | 1 | 1.35% |
| 2011 | 2 | 2.70% |
| 2010 | 2 | 2.70% |
| 2009 | 1 | 1.35% |
Geographic Distribution
Norway stores with 33.8% (26 AI-verified stores) , followed by Sweden (16.9%) and Denmark (15.6%) .
Base: 77 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
26 AI-verified stores
13 AI-verified stores
12 AI-verified stores
5 AI-verified stores
4 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
26 AI-verified stores
13 AI-verified stores
12 AI-verified stores
5 AI-verified stores
4 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
1 AI-verified stores
1 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Norway | 26 | 33.77% |
| Sweden | 13 | 16.88% |
| Denmark | 12 | 15.58% |
| United Kingdom | 5 | 6.49% |
| Netherlands | 4 | 5.19% |
| United States | 4 | 5.19% |
| France | 4 | 5.19% |
| Finland | 3 | 3.90% |
| Singapore | 1 | 1.30% |
| Canada | 1 | 1.30% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Optimizely Commerce - Health & Beauty
Optimizely Commerce - Electronics & Technology
Optimizely Commerce - Furniture & Home Decor
Optimizely Commerce
Optimizely Commerce - Furniture & Home Decor
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 280.0 | 100.00% |
| Emails | 192.0 | 68.57% |
| Phones | 152.0 | 54.29% |
| Ecommerce platform | 280.0 | 100.00% |
| Couriers | 33.0 | 11.79% |
| Payment Providers | 32.0 | 11.43% |
| Categories | 78.0 | 27.86% |
| Social Media | 196.0 | 70.00% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Optimizely Commerce e-commerce landscape:
Analyze 77.0 verified e-commerce stores on Optimizely Commerce - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Optimizely Commerce e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Optimizely Commerce e-commerce intelligence?
-
We track 77.0 verified Optimizely Commerce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 29.4% among stores with at least one detectable social profile (57 stores) , followed by LinkedIn (24.7%) and Instagram (24.2%) .
Base: 196 stores with any detectable social profile (70.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
57 stores
48 stores
47 stores
30 stores
5 stores
4 stores
2 stores
1 stores
Visual Distribution
57 stores
48 stores
47 stores
30 stores
5 stores
4 stores
2 stores
1 stores