Optimizely Commerce E-commerce Stores Database

Explore 81.0 verified e-commerce stores built on Optimizely Commerce. Instant access to technologies, contacts, platforms, and market dynamics.

Detected across 334.0 domains. 81.0 verified as active stores with physical delivery.

· · Next full refresh: April 2026

81.0 verified active stores out of 334.0 detected · 24.3% verification rate

Categories Distribution

Clothing & Accessories leads with 23.5% of all stores (16 stores) , followed by Furniture & Home Decor (20.6%) and Home & Garden (16.2%) .

Base: 68 AI-verified stores with physical delivery and detected product categories (84.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 23.5%

16 stores

Furniture & Home Decor 20.6%

14 stores

Home & Garden 16.2%

11 stores

Electronics & Technology 10.3%

7 stores

Health & Beauty 7.4%

5 stores

Business & Industrial 5.9%

4 stores

Office Supplies 5.9%

4 stores

Tools & Hardware 4.4%

3 stores

Food & Beverages 2.9%

2 stores

Baby & Toddler 2.9%

2 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce store categories (March 2026)
Distribution of categories in Optimizely Commerce e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 16 23.53%
Furniture & Home Decor 14 20.59%
Home & Garden 11 16.18%
Electronics & Technology 7 10.29%
Health & Beauty 5 7.35%
Business & Industrial 4 5.88%
Office Supplies 4 5.88%
Tools & Hardware 3 4.41%
Food & Beverages 2 2.94%
Baby & Toddler 2 2.94%

Payment Providers Distribution

Klarna leads with 40.4% among AI-verified physical stores (21 stores) , followed by MasterCard (11.5%) and Apple Pay (9.6%) .

Base: 52 AI-verified physical stores with detectable payment providers (15.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 40.4%

21 stores

6 stores

5 stores

4 stores

3 stores

3 stores

Svea 3.8%

2 stores

1 stores

1 stores

JCB 1.9%

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce payment providers (March 2026)
Distribution of payment providers in Optimizely Commerce e-commerce stores
Payment Provider Store Count Market Share
Klarna 21 40.38%
MasterCard 6 11.54%
Apple Pay 5 9.62%
Stripe Connect 4 7.69%
American Express 3 5.77%
Google Pay 3 5.77%
Svea 2 3.85%
DotPay 1 1.92%
PayPal 1 1.92%
JCB 1 1.92%
Bolt 1 1.92%
VISA 1 1.92%
BLIK 1 1.92%
Trustly 1 1.92%
Adyen 1 1.92%

Shipping Carriers Distribution

PostNord leads with 37.5% among AI-verified physical stores (15 stores) , followed by Posten Norge (12.5%) and Posti (10.0%) .

Base: 38 AI-verified physical stores with detectable shipping carriers (11.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

15 stores

5 stores

Posti 10.0%

4 stores

DHL 10.0%

4 stores

UPS 5.0%

2 stores

GLS 5.0%

2 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce shipping carriers (March 2026)
Distribution of shipping carriers in Optimizely Commerce e-commerce stores
Shipping Carrier Store Count Market Share
PostNord 15 37.50%
Posten Norge 5 12.50%
Posti 4 10.00%
DHL 4 10.00%
UPS 2 5.00%
GLS 2 5.00%
PostNL 1 2.50%
Deutsche Post 1 2.50%
Schenker 1 2.50%
InPost 1 2.50%
Postin 1 2.50%
Matkahuolto 1 2.50%
TCS 1 2.50%
Budbee 1 2.50%

Store Launch Timeline

Over the past 12 months, 5 new stores were launched in Optimizely Commerce , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 20.0%

1 stores launched

2025-05 80.0%

4 stores launched

Monthly Trend

Monthly store launches in Optimizely Commerce (March 2026)
Monthly store launches in Optimizely Commerce over the past 12 months
Month Stores Launched Percentage
2025-11 1 20.00%
2025-05 4 80.00%

Active Stores by Launch Year

Currently, 78 active stores in Optimizely Commerce are tracked in our database , with the most stores launched in 2025 (5 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 6.4%

5 active stores

2024 7.7%

6 active stores

2022 6.4%

5 active stores

2021 11.5%

9 active stores

2020 12.8%

10 active stores

2019 1.3%

1 active stores

2018 2.6%

2 active stores

2017 3.8%

3 active stores

2016 3.8%

3 active stores

2014 1.3%

1 active stores

2011 3.8%

3 active stores

2010 3.8%

3 active stores

2009 1.3%

1 active stores

2008 1.3%

1 active stores

2007 1.3%

1 active stores

Distribution by Launch Year

Active stores in Optimizely Commerce by original launch year (March 2026)
Active stores in Optimizely Commerce by launch year
Launch Year Active Stores Percentage
2025 5 6.41%
2024 6 7.69%
2022 5 6.41%
2021 9 11.54%
2020 10 12.82%
2019 1 1.28%
2018 2 2.56%
2017 3 3.85%
2016 3 3.85%
2014 1 1.28%
2011 3 3.85%
2010 3 3.85%
2009 1 1.28%
2008 1 1.28%
2007 1 1.28%
2005 2 2.56%
2003 2 2.56%
2002 2 2.56%
2001 3 3.85%
2000 5 6.41%
1999 2 2.56%
1998 1 1.28%
1997 3 3.85%
1996 3 3.85%
1995 1 1.28%

Social Media Usage

Facebook leads with 29.7% among stores with at least one detectable social profile (63 stores) , followed by LinkedIn (24.1%) and Instagram (23.6%) .

Base: 229 stores with any detectable social profile (68.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.7%

63 stores

LinkedIn 24.1%

51 stores

Instagram 23.6%

50 stores

YouTube 16.5%

35 stores

TikTok 2.8%

6 stores

Twitter 1.9%

4 stores

X 0.9%

2 stores

Vimeo 0.5%

1 stores

Visual Distribution

Distribution of social media platforms in Optimizely Commerce (March 2026)
Distribution of social media platforms in Optimizely Commerce e-commerce stores
Social Platform Store Count Market Share
Facebook 63 29.72%
LinkedIn 51 24.06%
Instagram 50 23.58%
YouTube 35 16.51%
TikTok 6 2.83%
Twitter 4 1.89%
X 2 0.94%
Vimeo 1 0.47%

Geographic Distribution

Norway leads with 34.6% (28 AI-verified stores) , followed by Sweden (17.3%) and Denmark (12.3%) .

Base: 81 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Norway 34.6%

28 AI-verified stores

Sweden 17.3%

14 AI-verified stores

Denmark 12.3%

10 AI-verified stores

6 AI-verified stores

4 AI-verified stores

4 AI-verified stores

4 AI-verified stores

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Optimizely Commerce (March 2026)
Geographic distribution of stores using Optimizely Commerce
Country AI-Verified Store Count Market Share
Norway 28 34.57%
Sweden 14 17.28%
Denmark 10 12.35%
United Kingdom 6 7.41%
United States 4 4.94%
Finland 4 4.94%
Netherlands 4 4.94%
France 3 3.70%
Estonia 2 2.47%
Canada 2 2.47%
Portugal 1 1.23%
Germany 1 1.23%
Singapore 1 1.23%
Niue 1 1.23%
India 0 0.00%
Italy 0 0.00%
Spain 0 0.00%
Brazil 0 0.00%
Japan 0 0.00%
Belgium 0 0.00%

Data Coverage

Field Rows count Coverage
Website 334.0 100.00%
Emails 227.0 67.96%
Phones 125.0 37.43%
Ecommerce platform 334.0 100.00%
Couriers 38.0 11.38%
Payment Providers 52.0 15.57%
Categories 79.0 23.65%
Social Media 229.0 68.56%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Analyze Market →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Optimizely Commerce e-commerce landscape:

Analyze 81.0 verified e-commerce stores on Optimizely Commerce - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Optimizely Commerce e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Optimizely Commerce e-commerce intelligence?

We track 81.0 verified Optimizely Commerce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy