Optimizely Commerce E-commerce Stores Database

Explore 94.0 e-commerce stores built on Optimizely Commerce. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

Categories Distribution

Home & Garden leads with 20.6% of all stores (14 stores) , followed by Clothing & Accessories (20.6%) and Health & Beauty (16.2%) .

Top 10 Categories

Home & Garden 20.6%

14 stores

Clothing & Accessories 20.6%

14 stores

Health & Beauty 16.2%

11 stores

Furniture & Home Decor 14.7%

10 stores

Electronics & Technology 10.3%

7 stores

Business & Industrial 5.9%

4 stores

Tools & Hardware 2.9%

2 stores

Books & Media 2.9%

2 stores

Food & Beverages 2.9%

2 stores

Arts & Entertainment 1.5%

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce store categories (November 2025)
Distribution of categories in Optimizely Commerce e-commerce stores
Category Number of Stores Percentage
Home & Garden 14 20.59%
Clothing & Accessories 14 20.59%
Health & Beauty 11 16.18%
Furniture & Home Decor 10 14.71%
Electronics & Technology 7 10.29%
Business & Industrial 4 5.88%
Tools & Hardware 2 2.94%
Books & Media 2 2.94%
Food & Beverages 2 2.94%
Arts & Entertainment 1 1.47%
Office Supplies 1 1.47%

Payment Providers Distribution

Klarna leads with 40.4% among AI-verified physical stores (19 stores) , followed by MasterCard (14.9%) and Svea (12.8%) .

Base: 47 AI-verified physical stores with detectable payment providers (15.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 40.4%

19 stores

7 stores

Svea 12.8%

6 stores

Swish 6.4%

3 stores

VISA 6.4%

3 stores

2 stores

2 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce payment providers (November 2025)
Distribution of payment providers in Optimizely Commerce e-commerce stores
Payment Provider Store Count Market Share
Klarna 19 40.43%
MasterCard 7 14.89%
Svea 6 12.77%
Swish 3 6.38%
VISA 3 6.38%
American Express 2 4.26%
AfterPay 2 4.26%
Apple Pay 1 2.13%
Trustly 1 2.13%
PayPal 1 2.13%
Bolt 1 2.13%
Stripe Connect 1 2.13%

Shipping Carriers Distribution

PostNord leads with 40.0% among AI-verified physical stores (14 stores) , followed by Posten Norge (14.3%) and Posti (14.3%) .

Base: 35 AI-verified physical stores with detectable shipping carriers (11.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

14 stores

5 stores

Posti 14.3%

5 stores

DHL 8.6%

3 stores

GLS 2.9%

1 stores

1 stores

1 stores

Estes 2.9%

1 stores

TCS 2.9%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce shipping carriers (November 2025)
Distribution of shipping carriers in Optimizely Commerce e-commerce stores
Shipping Carrier Store Count Market Share
PostNord 14 40.00%
Posten Norge 5 14.29%
Posti 5 14.29%
DHL 3 8.57%
GLS 1 2.86%
Budbee 1 2.86%
Matkahuolto 1 2.86%
Estes 1 2.86%
TCS 1 2.86%
Postin 1 2.86%
Schenker 1 2.86%
UPS 1 2.86%

Store Launch Timeline

Over the past 12 months, 4 new stores were launched in Optimizely Commerce , with the highest activity in 2025-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-05 100.0%

4 stores launched

Monthly Trend

Monthly store launches in Optimizely Commerce (November 2025)
Monthly store launches in Optimizely Commerce over the past 12 months
Month Stores Launched Percentage
2025-05 4 100.00%

Active Stores by Launch Year

Currently, 93 active stores in Optimizely Commerce are tracked in our database , with the most stores launched in 2025 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.3%

4 active stores

2024 4.3%

4 active stores

2023 1.1%

1 active stores

2022 8.6%

8 active stores

2021 16.1%

15 active stores

2020 15.1%

14 active stores

2019 3.2%

3 active stores

2017 3.2%

3 active stores

2016 2.2%

2 active stores

2015 1.1%

1 active stores

2014 1.1%

1 active stores

2011 2.2%

2 active stores

2010 4.3%

4 active stores

2009 1.1%

1 active stores

2007 1.1%

1 active stores

Distribution by Launch Year

Active stores in Optimizely Commerce by original launch year (November 2025)
Active stores in Optimizely Commerce by launch year
Launch Year Active Stores Percentage
2025 4 4.30%
2024 4 4.30%
2023 1 1.08%
2022 8 8.60%
2021 15 16.13%
2020 14 15.05%
2019 3 3.23%
2017 3 3.23%
2016 2 2.15%
2015 1 1.08%
2014 1 1.08%
2011 2 2.15%
2010 4 4.30%
2009 1 1.08%
2007 1 1.08%
2005 2 2.15%
2003 2 2.15%
2002 3 3.23%
2001 5 5.38%
2000 7 7.53%
1999 2 2.15%
1998 2 2.15%
1997 1 1.08%
1996 4 4.30%
1995 1 1.08%

Social Media Usage

Facebook leads with 31.5% among stores with at least one detectable social profile (76 stores) , followed by Instagram (24.5%) and LinkedIn (22.0%) .

Base: 212 stores with any detectable social profile (69.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.5%

76 stores

Instagram 24.5%

59 stores

LinkedIn 22.0%

53 stores

YouTube 15.4%

37 stores

Twitter 2.9%

7 stores

Vimeo 2.1%

5 stores

TikTok 1.7%

4 stores

Visual Distribution

Distribution of social media platforms in Optimizely Commerce (November 2025)
Distribution of social media platforms in Optimizely Commerce e-commerce stores
Social Platform Store Count Market Share
Facebook 76 31.54%
Instagram 59 24.48%
LinkedIn 53 21.99%
YouTube 37 15.35%
Twitter 7 2.90%
Vimeo 5 2.07%
TikTok 4 1.66%

Geographic Distribution

Norway leads with 29.7% (27 AI-verified stores) , followed by Sweden (24.2%) and Denmark (12.1%) .

Base: 91 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Norway 29.7%

27 AI-verified stores

Sweden 24.2%

22 AI-verified stores

Denmark 12.1%

11 AI-verified stores

7 AI-verified stores

6 AI-verified stores

4 AI-verified stores

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Optimizely Commerce (November 2025)
Geographic distribution of stores using Optimizely Commerce
Country AI-Verified Store Count Market Share
Norway 27 29.67%
Sweden 22 24.18%
Denmark 11 12.09%
Finland 7 7.69%
United Kingdom 6 6.59%
Lithuania 4 4.40%
United States 3 3.30%
Canada 2 2.20%
France 2 2.20%
Estonia 2 2.20%
Netherlands 2 2.20%
Spain 1 1.10%
Portugal 1 1.10%
Niue 1 1.10%
Switzerland 0 0.00%
Italy 0 0.00%
Poland 0 0.00%
China 0 0.00%
Germany 0 0.00%
United Arab Emirates 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 305.0 100.00%
Emails 235.0 77.05%
Phones 113.0 37.05%
Ecommerce platform 305.0 100.00%
Couriers 35.0 11.48%
Payment Providers 47.0 15.41%
Categories 69.0 22.62%
Social Media 212.0 69.51%

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Data Format & Delivery

Available Formats

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Delivery Methods

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Use Cases

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  • Market Research

Frequently Asked Questions

What data is included in the Optimizely Commerce E-commerce Database?

Our database covers over 94.0 Optimizely Commerce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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