Optimizely Commerce E-commerce Stores Database

Explore 82.0 verified e-commerce stores built on Optimizely Commerce. Instant access to technologies, contacts, platforms, and market dynamics.

Detected across 293.0 domains. 82.0 verified as active stores with physical delivery.

· · Next full refresh: May 2026

82.0 verified active stores out of 293.0 detected · 28.0% verification rate

Categories Distribution

Furniture & Home Decor leads with 19.7% of all stores (14 stores) , followed by Tools & Hardware (18.3%) and Clothing & Accessories (14.1%) .

Base: 71 AI-verified stores with physical delivery and detected product categories (86.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Furniture & Home Decor 19.7%

14 stores

Tools & Hardware 18.3%

13 stores

Clothing & Accessories 14.1%

10 stores

Business & Industrial 11.3%

8 stores

Health & Beauty 9.9%

7 stores

Electronics & Technology 8.5%

6 stores

Home & Garden 8.5%

6 stores

Sporting Goods & Outdoor Gear 5.6%

4 stores

Office Supplies 2.8%

2 stores

Toys & Games 1.4%

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce store categories (April 2026)
Distribution of categories in Optimizely Commerce e-commerce stores
Category Number of Stores Percentage
Furniture & Home Decor 14 19.72%
Tools & Hardware 13 18.31%
Clothing & Accessories 10 14.08%
Business & Industrial 8 11.27%
Health & Beauty 7 9.86%
Electronics & Technology 6 8.45%
Home & Garden 6 8.45%
Sporting Goods & Outdoor Gear 4 5.63%
Office Supplies 2 2.82%
Toys & Games 1 1.41%

Payment Providers Distribution

Klarna leads with 64.3% among AI-verified physical stores (18 stores) , followed by Stripe Connect (7.1%) and MasterCard (7.1%) .

Base: 36 AI-verified physical stores with detectable payment providers (12.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 64.3%

18 stores

2 stores

2 stores

Bolt 3.6%

1 stores

1 stores

1 stores

1 stores

Svea 3.6%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce payment providers (April 2026)
Distribution of payment providers in Optimizely Commerce e-commerce stores
Payment Provider Store Count Market Share
Klarna 18 64.29%
Stripe Connect 2 7.14%
MasterCard 2 7.14%
Bolt 1 3.57%
Google Pay 1 3.57%
American Express 1 3.57%
Apple Pay 1 3.57%
Svea 1 3.57%
PayPal 1 3.57%

Shipping Carriers Distribution

PostNord leads with 42.9% among AI-verified physical stores (12 stores) , followed by Posten Norge (17.9%) and DHL (10.7%) .

Base: 37 AI-verified physical stores with detectable shipping carriers (12.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

12 stores

5 stores

DHL 10.7%

3 stores

Posti 7.1%

2 stores

GLS 7.1%

2 stores

UPS 7.1%

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 Optimizely Commerce shipping carriers (April 2026)
Distribution of shipping carriers in Optimizely Commerce e-commerce stores
Shipping Carrier Store Count Market Share
PostNord 12 42.86%
Posten Norge 5 17.86%
DHL 3 10.71%
Posti 2 7.14%
GLS 2 7.14%
UPS 2 7.14%
Postin 1 3.57%
Budbee 1 3.57%

Store Launch Timeline

Over the past 12 months, 7 new stores were launched in Optimizely Commerce , with the highest activity in 2026-03 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 14.3%

1 stores launched

2025-11 14.3%

1 stores launched

2025-07 14.3%

1 stores launched

2025-05 57.1%

4 stores launched

Monthly Trend

Monthly store launches in Optimizely Commerce (April 2026)
Monthly store launches in Optimizely Commerce over the past 12 months
Month Stores Launched Percentage
2026-03 1 14.29%
2025-11 1 14.29%
2025-07 1 14.29%
2025-05 4 57.14%

Active Stores by Launch Year

Currently, 79 active stores in Optimizely Commerce are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.3%

1 active stores

2025 7.6%

6 active stores

2024 5.1%

4 active stores

2022 6.3%

5 active stores

2021 11.4%

9 active stores

2020 13.9%

11 active stores

2019 1.3%

1 active stores

2018 2.5%

2 active stores

2017 3.8%

3 active stores

2016 1.3%

1 active stores

2015 2.5%

2 active stores

2014 1.3%

1 active stores

2011 3.8%

3 active stores

2010 2.5%

2 active stores

2009 2.5%

2 active stores

Distribution by Launch Year

Active stores in Optimizely Commerce by original launch year (April 2026)
Active stores in Optimizely Commerce by launch year
Launch Year Active Stores Percentage
2026 1 1.27%
2025 6 7.59%
2024 4 5.06%
2022 5 6.33%
2021 9 11.39%
2020 11 13.92%
2019 1 1.27%
2018 2 2.53%
2017 3 3.80%
2016 1 1.27%
2015 2 2.53%
2014 1 1.27%
2011 3 3.80%
2010 2 2.53%
2009 2 2.53%
2008 1 1.27%
2007 1 1.27%
2005 2 2.53%
2003 2 2.53%
2002 2 2.53%
2001 4 5.06%
2000 5 6.33%
1999 2 2.53%
1997 3 3.80%
1996 3 3.80%
1995 1 1.27%

Social Media Usage

Facebook leads with 29.9% among stores with at least one detectable social profile (63 stores) , followed by Instagram (24.2%) and LinkedIn (24.2%) .

Base: 204 stores with any detectable social profile (69.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.9%

63 stores

Instagram 24.2%

51 stores

LinkedIn 24.2%

51 stores

YouTube 16.1%

34 stores

TikTok 2.4%

5 stores

Twitter 1.9%

4 stores

X 0.9%

2 stores

Pinterest 0.5%

1 stores

Visual Distribution

Distribution of social media platforms in Optimizely Commerce (April 2026)
Distribution of social media platforms in Optimizely Commerce e-commerce stores
Social Platform Store Count Market Share
Facebook 63 29.86%
Instagram 51 24.17%
LinkedIn 51 24.17%
YouTube 34 16.11%
TikTok 5 2.37%
Twitter 4 1.90%
X 2 0.95%
Pinterest 1 0.47%

Geographic Distribution

Norway leads with 35.0% (28 AI-verified stores) , followed by Sweden (16.3%) and Denmark (12.5%) .

Base: 80 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Norway 35.0%

28 AI-verified stores

Sweden 16.3%

13 AI-verified stores

Denmark 12.5%

10 AI-verified stores

5 AI-verified stores

5 AI-verified stores

4 AI-verified stores

4 AI-verified stores

4 AI-verified stores

2 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Optimizely Commerce (April 2026)
Geographic distribution of stores using Optimizely Commerce
Country AI-Verified Store Count Market Share
Norway 28 35.00%
Sweden 13 16.25%
Denmark 10 12.50%
United Kingdom 5 6.25%
Netherlands 5 6.25%
Finland 4 5.00%
United States 4 5.00%
France 4 5.00%
Canada 2 2.50%
Lithuania 1 1.25%
Niue 1 1.25%
Singapore 1 1.25%
Italy 1 1.25%
Estonia 1 1.25%
Japan 0 0.00%
Greece 0 0.00%
India 0 0.00%
Spain 0 0.00%
Portugal 0 0.00%
Poland 0 0.00%

Data Coverage

Field Rows count Coverage
Website 293.0 100.00%
Emails 207.0 70.65%
Phones 115.0 39.25%
Ecommerce platform 293.0 100.00%
Couriers 37.0 12.63%
Payment Providers 36.0 12.29%
Categories 80.0 27.30%
Social Media 204.0 69.62%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Optimizely Commerce e-commerce landscape:

Analyze 82.0 verified e-commerce stores on Optimizely Commerce - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Optimizely Commerce e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Optimizely Commerce e-commerce intelligence?

We track 82.0 verified Optimizely Commerce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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