AWIN Technology Adoption in E-commerce
Discover 7.1k verified e-commerce stores using AWIN. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.9k domains. 7.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
7.1k verified active stores out of 7.9k detected · 89.7% verification rate
E-commerce Platforms Distribution
Shopify stores with 30.1% of stores with physical delivery (2,138 stores) , followed by Magento (21.0%) and Custom (19.3%) .
Base: 7,102 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,138 stores
1,491 stores
1,369 stores
931 stores
320 stores
207 stores
106 stores
80 stores
66 stores
48 stores
Visual Distribution
2,138 stores
1,491 stores
1,369 stores
931 stores
320 stores
207 stores
106 stores
80 stores
66 stores
48 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2138 | 30.10% |
| Magento | 1491 | 20.99% |
| Custom | 1369 | 19.28% |
| WooCommerce | 931 | 13.11% |
| BigCommerce | 320 | 4.51% |
| PrestaShop | 207 | 2.91% |
| Squarespace Commerce | 106 | 1.49% |
| Shopware | 80 | 1.13% |
| Shoplazza, Shoplaza | 66 | 0.93% |
| Shoplaza, Shoplazza | 48 | 0.68% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 28.3% share of detected AWIN e-commerce signals (2,239) , with Magento at 19.5% and Custom at 17.3% (June 2026) .
Base: 7,918 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,239 websites
1,544 websites
1,369 websites
1,296 websites
338 websites
218 websites
179 websites
92 websites
68 websites
48 websites
Visual Distribution
2,239 websites
1,544 websites
1,369 websites
1,296 websites
338 websites
218 websites
179 websites
92 websites
68 websites
48 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 2239 | 28.28% |
| Magento | 1544 | 19.50% |
| Custom | 1369 | 17.29% |
| WooCommerce | 1296 | 16.37% |
| BigCommerce | 338 | 4.27% |
| PrestaShop | 218 | 2.75% |
| Squarespace Commerce | 179 | 2.26% |
| Shopware | 92 | 1.16% |
| Shoplazza, Shoplaza | 68 | 0.86% |
| Shoplaza, Shoplazza | 48 | 0.61% |
Categories Distribution
Health & Beauty stores with 18.3% of all stores (1,303 stores) , followed by Food & Beverages (16.9%) and Clothing & Accessories (14.5%) .
Base: 7,102 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,303 stores
1,201 stores
1,027 stores
475 stores
465 stores
388 stores
307 stores
259 stores
238 stores
231 stores
Visual Distribution
1,303 stores
1,201 stores
1,027 stores
475 stores
465 stores
388 stores
307 stores
259 stores
238 stores
231 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1303 | 18.35% |
| Food & Beverages | 1201 | 16.91% |
| Clothing & Accessories | 1027 | 14.46% |
| Home & Garden | 475 | 6.69% |
| Sporting Goods & Outdoor Gear | 465 | 6.55% |
| Electronics & Technology | 388 | 5.46% |
| Arts & Entertainment | 307 | 4.32% |
| Furniture & Home Decor | 259 | 3.65% |
| Toys & Games | 238 | 3.35% |
| Vehicles & Parts | 231 | 3.25% |
Payment Providers Distribution
PayPal accounts for 29.0% of displayed detection occurrences (1,228 occurrences) , followed by Klarna (13.7%) and American Express (12.0%) .
Base: 4,241 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,228 occurrences
581 occurrences
508 occurrences
481 occurrences
420 occurrences
314 occurrences
236 occurrences
186 occurrences
180 occurrences
107 occurrences
Visual Distribution
1,228 occurrences
581 occurrences
508 occurrences
481 occurrences
420 occurrences
314 occurrences
236 occurrences
186 occurrences
180 occurrences
107 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1228 | 28.96% |
| Klarna | 581 | 13.70% |
| American Express | 508 | 11.98% |
| MasterCard | 481 | 11.34% |
| Stripe Connect | 420 | 9.90% |
| Apple Pay | 314 | 7.40% |
| Google Pay | 236 | 5.56% |
| VISA | 186 | 4.39% |
| Amazon Pay | 180 | 4.24% |
| SEPA | 107 | 2.52% |
Shipping Carriers Distribution
DHL accounts for 20.6% of displayed detection occurrences (570 occurrences) , followed by UPS (20.1%) and USPS (14.4%) .
Base: 2,766 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
570 occurrences
556 occurrences
398 occurrences
386 occurrences
302 occurrences
244 occurrences
137 occurrences
63 occurrences
58 occurrences
52 occurrences
Visual Distribution
570 occurrences
556 occurrences
398 occurrences
386 occurrences
302 occurrences
244 occurrences
137 occurrences
63 occurrences
58 occurrences
52 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 570 | 20.61% |
| UPS | 556 | 20.10% |
| USPS | 398 | 14.39% |
| FedEx | 386 | 13.96% |
| DPD | 302 | 10.92% |
| Royal Mail | 244 | 8.82% |
| GLS | 137 | 4.95% |
| PostNL | 63 | 2.28% |
| Deutsche Post | 58 | 2.10% |
| Hermes | 52 | 1.88% |
Store Launch Timeline
Over the past 12 months, 316 new stores were launched in AWIN , with the highest activity in 2026-05 (37 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
37 stores launched
19 stores launched
45 stores launched
14 stores launched
14 stores launched
21 stores launched
30 stores launched
46 stores launched
21 stores launched
19 stores launched
19 stores launched
31 stores launched
Monthly Trend
11.7% of last 12 months
6.0% of last 12 months
14.2% of last 12 months
4.4% of last 12 months
4.4% of last 12 months
6.6% of last 12 months
9.5% of last 12 months
14.6% of last 12 months
6.6% of last 12 months
6.0% of last 12 months
6.0% of last 12 months
9.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 37 | 11.71% |
| 2026-04 | 19 | 6.01% |
| 2026-03 | 45 | 14.24% |
| 2026-02 | 14 | 4.43% |
| 2026-01 | 14 | 4.43% |
| 2025-12 | 21 | 6.65% |
| 2025-11 | 30 | 9.49% |
| 2025-10 | 46 | 14.56% |
| 2025-09 | 21 | 6.65% |
| 2025-08 | 19 | 6.01% |
| 2025-07 | 19 | 6.01% |
| 2025-06 | 31 | 9.81% |
Active Stores by Launch Year
Currently, 6,714 active stores in AWIN are tracked in our database , with the most stores launched in 2026 (137 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
137 active stores
332 active stores
419 active stores
362 active stores
382 active stores
442 active stores
509 active stores
394 active stores
421 active stores
387 active stores
209 active stores
220 active stores
228 active stores
322 active stores
197 active stores
Distribution by Launch Year
2.0% of tracked active stores
4.9% of tracked active stores
6.2% of tracked active stores
5.4% of tracked active stores
5.7% of tracked active stores
6.6% of tracked active stores
7.6% of tracked active stores
5.9% of tracked active stores
6.3% of tracked active stores
5.8% of tracked active stores
3.1% of tracked active stores
3.3% of tracked active stores
3.4% of tracked active stores
4.8% of tracked active stores
2.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 137 | 2.04% |
| 2025 | 332 | 4.94% |
| 2024 | 419 | 6.24% |
| 2023 | 362 | 5.39% |
| 2022 | 382 | 5.69% |
| 2021 | 442 | 6.58% |
| 2020 | 509 | 7.58% |
| 2019 | 394 | 5.87% |
| 2018 | 421 | 6.27% |
| 2017 | 387 | 5.76% |
| 2016 | 209 | 3.11% |
| 2015 | 220 | 3.28% |
| 2014 | 228 | 3.40% |
| 2013 | 322 | 4.80% |
| 2012 | 197 | 2.93% |
Geographic Distribution
United States stores with 45.7% (3,248 active verified stores) , followed by United Kingdom (15.2%) and Germany (8.9%) .
Base: 7,102 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,248 active verified stores
1,079 active verified stores
630 active verified stores
375 active verified stores
227 active verified stores
176 active verified stores
163 active verified stores
137 active verified stores
127 active verified stores
89 active verified stores
Visual Distribution
3,248 active verified stores
1,079 active verified stores
630 active verified stores
375 active verified stores
227 active verified stores
176 active verified stores
163 active verified stores
137 active verified stores
127 active verified stores
89 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3248 | 45.73% |
| United Kingdom | 1079 | 15.19% |
| Germany | 630 | 8.87% |
| Spain | 375 | 5.28% |
| Netherlands | 227 | 3.20% |
| Italy | 176 | 2.48% |
| France | 163 | 2.30% |
| China | 137 | 1.93% |
| Canada | 127 | 1.79% |
| Poland | 89 | 1.25% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Custom - Arts & Entertainment
Custom - Toys & Games
Salesforce Commerce Cloud
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
Custom - Vehicles & Parts
Shopify - Home & Garden
Custom - Health & Beauty
Custom - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.9k | 100.00% |
| Emails | 2.5k | 31.57% |
| Phones | 2.7k | 34.36% |
| Ecommerce platform | 7.8k | 98.13% |
| Couriers | 1.8k | 22.11% |
| Payment Providers | 2k | 25.80% |
| Categories | 6.9k | 87.32% |
| Social Media | 6.9k | 87.37% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the AWIN e-commerce landscape:
Analyze 7.1k verified e-commerce stores on AWIN - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across AWIN e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the AWIN e-commerce intelligence?
-
We track 7.1k verified AWIN e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 24.7% of displayed detection occurrences (5,919 occurrences) , followed by Instagram (24.5%) and YouTube (14.6%) .
Base: 24,004 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,919 occurrences
5,891 occurrences
3,508 occurrences
3,067 occurrences
2,260 occurrences
1,738 occurrences
1,011 occurrences
401 occurrences
124 occurrences
85 occurrences
Visual Distribution
5,919 occurrences
5,891 occurrences
3,508 occurrences
3,067 occurrences
2,260 occurrences
1,738 occurrences
1,011 occurrences
401 occurrences
124 occurrences
85 occurrences