American Express Technology Adoption in E-commerce
Discover 1.3m e-commerce stores using American Express. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 99.1% of stores with physical delivery (1,256,274 stores) , followed by Custom (0.5%) and WooCommerce (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,256,274 stores
5,923 stores
2,624 stores
1,077 stores
617 stores
348 stores
73 stores
69 stores
66 stores
58 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1256274 | 99.13% |
| Custom | 5923 | 0.47% |
| WooCommerce | 2624 | 0.21% |
| Zoorix, Shopify | 1077 | 0.08% |
| EasyStore | 617 | 0.05% |
| OpenCart | 348 | 0.03% |
| UpsellPlus, Shopify | 73 | 0.01% |
| TargetBay, Shopify | 69 | 0.01% |
| Magento | 66 | 0.01% |
| PrestaShop | 58 | 0.00% |
| BinderPOS, Shopify | 50 | 0.00% |
| EC-CUBE | 47 | 0.00% |
| Wix eCommerce | 32 | 0.00% |
| BigCommerce, Shopify | 29 | 0.00% |
| Shopify, Magento | 24 | 0.00% |
All Stores Distribution
Shopify holds 99.2% share of all American Express e-commerce stores (1,563,812) , with Custom at 0.4% and WooCommerce at 0.2% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,563,812 stores
5,923 stores
3,243 stores
1,337 stores
675 stores
424 stores
75 stores
74 stores
73 stores
69 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1563812 | 99.23% |
| Custom | 5923 | 0.38% |
| WooCommerce | 3243 | 0.21% |
| Zoorix, Shopify | 1337 | 0.08% |
| EasyStore | 675 | 0.04% |
| OpenCart | 424 | 0.03% |
| UpsellPlus, Shopify | 75 | 0.00% |
| TargetBay, Shopify | 74 | 0.00% |
| Magento | 73 | 0.00% |
| PrestaShop | 69 | 0.00% |
| BinderPOS, Shopify | 56 | 0.00% |
| EC-CUBE | 48 | 0.00% |
| Wix eCommerce | 41 | 0.00% |
| BigCommerce, Shopify | 32 | 0.00% |
| Shopify, Magento | 29 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 33.5% of all stores (329,340 stores) , followed by Health & Beauty (17.0%) and Jewelry & Watches (8.4%) .
Top 10 Categories
329,340 stores
167,607 stores
82,579 stores
72,828 stores
50,325 stores
45,580 stores
39,280 stores
36,505 stores
31,421 stores
30,759 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 329340 | 33.45% |
| Health & Beauty | 167607 | 17.03% |
| Jewelry & Watches | 82579 | 8.39% |
| Food & Beverages | 72828 | 7.40% |
| Home & Garden | 50325 | 5.11% |
| Arts & Entertainment | 45580 | 4.63% |
| Electronics & Technology | 39280 | 3.99% |
| Gifts & Special Occasions | 36505 | 3.71% |
| Sporting Goods & Outdoor Gear | 31421 | 3.19% |
| Furniture & Home Decor | 30759 | 3.12% |
| Pets & Pet Supplies | 29544 | 3.00% |
| Vehicles & Parts | 22389 | 2.27% |
| Toys & Games | 19482 | 1.98% |
| Baby & Toddler | 15196 | 1.54% |
| Collectibles & Hobbies | 11608 | 1.18% |
Payment Providers Distribution
PayPal leads with 24.9% among AI-verified physical stores (104,633 stores) , followed by American Express (14.0%) and Apple Pay (10.6%) .
Base: 210,390 AI-verified physical stores with detectable payment providers (13.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
104,633 stores
58,706 stores
44,451 stores
40,841 stores
37,912 stores
37,438 stores
36,237 stores
14,901 stores
9,392 stores
8,766 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 104633 | 24.89% |
| American Express | 58706 | 13.96% |
| Apple Pay | 44451 | 10.57% |
| Stripe Connect | 40841 | 9.71% |
| Klarna | 37912 | 9.02% |
| MasterCard | 37438 | 8.90% |
| Google Pay | 36237 | 8.62% |
| VISA | 14901 | 3.54% |
| Amazon Pay | 9392 | 2.23% |
| Bolt | 8766 | 2.09% |
| JCB | 6731 | 1.60% |
| Bancontact | 6671 | 1.59% |
| Paddle | 4917 | 1.17% |
| UnionPay | 4467 | 1.06% |
| Amazon Payments | 4359 | 1.04% |
Shipping Carriers Distribution
USPS leads with 21.9% among AI-verified physical stores (71,372 stores) , followed by UPS (19.2%) and DHL (16.8%) .
Base: 218,904 AI-verified physical stores with detectable shipping carriers (13.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
71,372 stores
62,678 stores
54,915 stores
36,902 stores
20,702 stores
15,419 stores
14,340 stores
8,711 stores
8,619 stores
7,338 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 71372 | 21.87% |
| UPS | 62678 | 19.21% |
| DHL | 54915 | 16.83% |
| FedEx | 36902 | 11.31% |
| Royal Mail | 20702 | 6.34% |
| DPD | 15419 | 4.73% |
| Australia Post | 14340 | 4.39% |
| GLS | 8711 | 2.67% |
| Canada Post | 8619 | 2.64% |
| Colissimo | 7338 | 2.25% |
| Correios | 5802 | 1.78% |
| Hermes | 5233 | 1.60% |
| La Poste | 4845 | 1.48% |
| PostNL | 4814 | 1.48% |
| Mondial Relay | 4592 | 1.41% |
Store Launch Timeline
Over the past 12 months, 395,429 new stores were launched in American Express , with the highest activity in 2025-10 (39,043 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
39,043 stores launched
43,678 stores launched
48,359 stores launched
46,985 stores launched
37,060 stores launched
38,093 stores launched
31,592 stores launched
29,365 stores launched
24,643 stores launched
25,197 stores launched
18,856 stores launched
12,558 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 39043 | 9.87% |
| 2025-09 | 43678 | 11.05% |
| 2025-08 | 48359 | 12.23% |
| 2025-07 | 46985 | 11.88% |
| 2025-06 | 37060 | 9.37% |
| 2025-05 | 38093 | 9.63% |
| 2025-04 | 31592 | 7.99% |
| 2025-03 | 29365 | 7.43% |
| 2025-02 | 24643 | 6.23% |
| 2025-01 | 25197 | 6.37% |
| 2024-12 | 18856 | 4.77% |
| 2024-11 | 12558 | 3.18% |
Active Stores by Launch Year
Currently, 1,257,975 active stores in American Express are tracked in our database , with the most stores launched in 2025 (364,971 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
364,971 active stores
182,719 active stores
123,816 active stores
92,060 active stores
95,216 active stores
87,920 active stores
49,456 active stores
48,178 active stores
34,115 active stores
19,076 active stores
17,049 active stores
18,442 active stores
24,429 active stores
12,375 active stores
15,157 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 364971 | 29.01% |
| 2024 | 182719 | 14.52% |
| 2023 | 123816 | 9.84% |
| 2022 | 92060 | 7.32% |
| 2021 | 95216 | 7.57% |
| 2020 | 87920 | 6.99% |
| 2019 | 49456 | 3.93% |
| 2018 | 48178 | 3.83% |
| 2017 | 34115 | 2.71% |
| 2016 | 19076 | 1.52% |
| 2015 | 17049 | 1.36% |
| 2014 | 18442 | 1.47% |
| 2013 | 24429 | 1.94% |
| 2012 | 12375 | 0.98% |
| 2011 | 15157 | 1.20% |
| 2010 | 10200 | 0.81% |
| 2009 | 8715 | 0.69% |
| 2008 | 7189 | 0.57% |
| 2007 | 6490 | 0.52% |
| 2006 | 4778 | 0.38% |
| 2005 | 4482 | 0.36% |
| 2004 | 6717 | 0.53% |
| 2003 | 4780 | 0.38% |
| 2002 | 4089 | 0.33% |
| 2001 | 5070 | 0.40% |
| 2000 | 3462 | 0.28% |
| 1999 | 2913 | 0.23% |
| 1998 | 2029 | 0.16% |
| 1997 | 1084 | 0.09% |
| 1996 | 809 | 0.06% |
| 1995 | 189 | 0.02% |
Geographic Distribution
United States leads with 49.8% (581,893 AI-verified stores) , followed by United Kingdom (10.6%) and Australia (6.2%) .
Base: 1,169,454 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
581,893 AI-verified stores
124,348 AI-verified stores
72,572 AI-verified stores
67,218 AI-verified stores
56,767 AI-verified stores
48,999 AI-verified stores
31,402 AI-verified stores
30,817 AI-verified stores
27,813 AI-verified stores
21,762 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 581893 | 49.76% |
| United Kingdom | 124348 | 10.63% |
| Australia | 72572 | 6.21% |
| Canada | 67218 | 5.75% |
| France | 56767 | 4.85% |
| Germany | 48999 | 4.19% |
| Italy | 31402 | 2.69% |
| Netherlands | 30817 | 2.64% |
| Spain | 27813 | 2.38% |
| Japan | 21762 | 1.86% |
| Hong Kong | 15857 | 1.36% |
| Brazil | 14353 | 1.23% |
| Sweden | 12402 | 1.06% |
| India | 12396 | 1.06% |
| New Zealand | 12090 | 1.03% |
| Switzerland | 9295 | 0.79% |
| Mexico | 8483 | 0.73% |
| Belgium | 7412 | 0.63% |
| United Arab Emirates | 6805 | 0.58% |
| Ireland | 6770 | 0.58% |
Featured Stores
Discover the strongest performers and newest entrants in American Express's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
Shopify — Clothing & Accessories
Shopify
Shopify — Health & Beauty
Shopify — Vehicles & Parts
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.6m | 100.00% |
| Emails | 666.2k | 42.26% |
| Phones | 131.3k | 8.33% |
| Ecommerce platform | 1.6m | 99.99% |
| Couriers | 218.9k | 13.89% |
| Payment Providers | 210.4k | 13.35% |
| Categories | 1.1m | 68.19% |
| Social Media | 923.8k | 58.60% |
Starter Package
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Maximize Your ROI
Use our detailed American Express E-commerce Database to:
Gain actionable insights into 1.3m physical stores in American Express.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at American Express online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the American Express E-commerce Database?
-
Our database covers over 1.3m American Express physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.7% among stores with at least one detectable social profile (714,291 stores) , followed by Facebook (25.9%) and TikTok (13.4%) .
Base: 923,807 stores with any detectable social profile (58.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
714,291 stores
532,520 stores
276,135 stores
182,368 stores
148,463 stores
107,599 stores
53,615 stores
26,737 stores
12,240 stores
4,072 stores
Visual Distribution