American Express Technology Adoption in E-commerce
Discover 1.5m e-commerce stores using American Express. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 99.4% of stores with physical delivery (1,453,654 stores) , followed by Custom (0.2%) and WooCommerce (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,453,654 stores
3,060 stores
2,803 stores
651 stores
606 stores
597 stores
424 stores
69 stores
68 stores
53 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1453654 | 99.42% |
| Custom | 3060 | 0.21% |
| WooCommerce | 2803 | 0.19% |
| EasyStore | 651 | 0.04% |
| Zoorix, Shopify | 606 | 0.04% |
| Shopify, Zoorix | 597 | 0.04% |
| OpenCart | 424 | 0.03% |
| Magento | 69 | 0.00% |
| PrestaShop | 68 | 0.00% |
| EC-CUBE | 53 | 0.00% |
| TargetBay, Shopify | 44 | 0.00% |
| Shopify, UpsellPlus | 39 | 0.00% |
| UpsellPlus, Shopify | 33 | 0.00% |
| Wix eCommerce | 33 | 0.00% |
| BinderPOS, Shopify | 30 | 0.00% |
All Stores Distribution
Shopify holds 99.4% share of all American Express e-commerce stores (1,569,119) , with Custom at 0.2% and WooCommerce at 0.2% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,569,119 stores
3,060 stores
3,214 stores
712 stores
628 stores
619 stores
477 stores
73 stores
76 stores
53 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1569119 | 99.42% |
| Custom | 3060 | 0.19% |
| WooCommerce | 3214 | 0.20% |
| EasyStore | 712 | 0.05% |
| Zoorix, Shopify | 628 | 0.04% |
| Shopify, Zoorix | 619 | 0.04% |
| OpenCart | 477 | 0.03% |
| Magento | 73 | 0.00% |
| PrestaShop | 76 | 0.00% |
| EC-CUBE | 53 | 0.00% |
| TargetBay, Shopify | 44 | 0.00% |
| Shopify, UpsellPlus | 42 | 0.00% |
| UpsellPlus, Shopify | 33 | 0.00% |
| Wix eCommerce | 43 | 0.00% |
| BinderPOS, Shopify | 30 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 34.1% of all stores (348,723 stores) , followed by Health & Beauty (17.9%) and Jewelry & Watches (8.2%) .
Top 10 Categories
348,723 stores
183,279 stores
83,552 stores
74,197 stores
50,322 stores
43,399 stores
41,345 stores
37,457 stores
31,702 stores
31,313 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 348723 | 34.07% |
| Health & Beauty | 183279 | 17.90% |
| Jewelry & Watches | 83552 | 8.16% |
| Food & Beverages | 74197 | 7.25% |
| Home & Garden | 50322 | 4.92% |
| Electronics & Technology | 43399 | 4.24% |
| Arts & Entertainment | 41345 | 4.04% |
| Gifts & Special Occasions | 37457 | 3.66% |
| Pets & Pet Supplies | 31702 | 3.10% |
| Furniture & Home Decor | 31313 | 3.06% |
| Sporting Goods & Outdoor Gear | 31293 | 3.06% |
| Vehicles & Parts | 21836 | 2.13% |
| Toys & Games | 19832 | 1.94% |
| Baby & Toddler | 14772 | 1.44% |
| Tools & Hardware | 10631 | 1.04% |
Payment Providers Distribution
PayPal leads with 25.0% among AI-verified physical stores (111,121 stores) , followed by American Express (13.8%) and Apple Pay (10.7%) .
Base: 219,097 AI-verified physical stores with detectable payment providers (13.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
111,121 stores
61,377 stores
47,682 stores
43,406 stores
40,316 stores
38,925 stores
38,754 stores
15,360 stores
9,658 stores
9,171 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 111121 | 25.02% |
| American Express | 61377 | 13.82% |
| Apple Pay | 47682 | 10.73% |
| Stripe Connect | 43406 | 9.77% |
| Klarna | 40316 | 9.08% |
| Google Pay | 38925 | 8.76% |
| MasterCard | 38754 | 8.72% |
| VISA | 15360 | 3.46% |
| Amazon Pay | 9658 | 2.17% |
| Bolt | 9171 | 2.06% |
| Bancontact | 7034 | 1.58% |
| JCB | 6951 | 1.56% |
| Paddle | 5148 | 1.16% |
| UnionPay | 4760 | 1.07% |
| Amazon Payments | 4523 | 1.02% |
Shipping Carriers Distribution
USPS leads with 21.7% among AI-verified physical stores (74,368 stores) , followed by UPS (19.3%) and DHL (16.8%) .
Base: 227,327 AI-verified physical stores with detectable shipping carriers (14.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
74,368 stores
66,201 stores
57,482 stores
38,895 stores
21,763 stores
16,432 stores
14,970 stores
9,237 stores
8,784 stores
7,887 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 74368 | 21.71% |
| UPS | 66201 | 19.32% |
| DHL | 57482 | 16.78% |
| FedEx | 38895 | 11.35% |
| Royal Mail | 21763 | 6.35% |
| DPD | 16432 | 4.80% |
| Australia Post | 14970 | 4.37% |
| GLS | 9237 | 2.70% |
| Canada Post | 8784 | 2.56% |
| Colissimo | 7887 | 2.30% |
| Correios | 5878 | 1.72% |
| Hermes | 5516 | 1.61% |
| La Poste | 5177 | 1.51% |
| PostNL | 5118 | 1.49% |
| Mondial Relay | 4907 | 1.43% |
Store Launch Timeline
Over the past 12 months, 482,156 new stores were launched in American Express , with the highest activity in 2025-11 (34,787 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
34,787 stores launched
40,391 stores launched
44,130 stores launched
49,106 stores launched
53,133 stores launched
41,921 stores launched
48,882 stores launched
43,907 stores launched
45,460 stores launched
34,038 stores launched
33,115 stores launched
13,286 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 34787 | 7.21% |
| 2025-10 | 40391 | 8.38% |
| 2025-09 | 44130 | 9.15% |
| 2025-08 | 49106 | 10.18% |
| 2025-07 | 53133 | 11.02% |
| 2025-06 | 41921 | 8.69% |
| 2025-05 | 48882 | 10.14% |
| 2025-04 | 43907 | 9.11% |
| 2025-03 | 45460 | 9.43% |
| 2025-02 | 34038 | 7.06% |
| 2025-01 | 33115 | 6.87% |
| 2024-12 | 13286 | 2.76% |
Active Stores by Launch Year
Currently, 1,451,626 active stores in American Express are tracked in our database , with the most stores launched in 2025 (469,120 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
469,120 active stores
205,456 active stores
137,411 active stores
100,607 active stores
103,929 active stores
95,248 active stores
53,956 active stores
52,873 active stores
37,489 active stores
20,557 active stores
18,389 active stores
20,142 active stores
26,753 active stores
13,459 active stores
16,620 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 469120 | 32.32% |
| 2024 | 205456 | 14.15% |
| 2023 | 137411 | 9.47% |
| 2022 | 100607 | 6.93% |
| 2021 | 103929 | 7.16% |
| 2020 | 95248 | 6.56% |
| 2019 | 53956 | 3.72% |
| 2018 | 52873 | 3.64% |
| 2017 | 37489 | 2.58% |
| 2016 | 20557 | 1.42% |
| 2015 | 18389 | 1.27% |
| 2014 | 20142 | 1.39% |
| 2013 | 26753 | 1.84% |
| 2012 | 13459 | 0.93% |
| 2011 | 16620 | 1.14% |
| 2010 | 11153 | 0.77% |
| 2009 | 9543 | 0.66% |
| 2008 | 7809 | 0.54% |
| 2007 | 7107 | 0.49% |
| 2006 | 5257 | 0.36% |
| 2005 | 4910 | 0.34% |
| 2004 | 7388 | 0.51% |
| 2003 | 5222 | 0.36% |
| 2002 | 4438 | 0.31% |
| 2001 | 5493 | 0.38% |
| 2000 | 3752 | 0.26% |
| 1999 | 3166 | 0.22% |
| 1998 | 2145 | 0.15% |
| 1997 | 1164 | 0.08% |
| 1996 | 867 | 0.06% |
| 1995 | 203 | 0.01% |
Geographic Distribution
United States leads with 49.0% (658,834 AI-verified stores) , followed by United Kingdom (10.7%) and Australia (6.1%) .
Base: 1,343,912 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
658,834 AI-verified stores
144,174 AI-verified stores
81,962 AI-verified stores
76,633 AI-verified stores
68,222 AI-verified stores
56,829 AI-verified stores
36,523 AI-verified stores
36,443 AI-verified stores
33,904 AI-verified stores
23,126 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 658834 | 49.02% |
| United Kingdom | 144174 | 10.73% |
| Australia | 81962 | 6.10% |
| Canada | 76633 | 5.70% |
| France | 68222 | 5.08% |
| Germany | 56829 | 4.23% |
| Italy | 36523 | 2.72% |
| Netherlands | 36443 | 2.71% |
| Spain | 33904 | 2.52% |
| Japan | 23126 | 1.72% |
| Brazil | 19932 | 1.48% |
| Hong Kong | 18003 | 1.34% |
| India | 15355 | 1.14% |
| Sweden | 15025 | 1.12% |
| New Zealand | 12923 | 0.96% |
| Switzerland | 11053 | 0.82% |
| Mexico | 9704 | 0.72% |
| Belgium | 8819 | 0.66% |
| Poland | 8290 | 0.62% |
| United Arab Emirates | 8158 | 0.61% |
Featured Stores
Discover the strongest performers and newest entrants in American Express's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Health & Beauty
Shopify — Vehicles & Parts
Shopify
Shopify
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.6m | 100.00% |
| Emails | 693.8k | 43.95% |
| Phones | 131.2k | 8.31% |
| Ecommerce platform | 1.6m | 100.00% |
| Couriers | 227.3k | 14.40% |
| Payment Providers | 219.1k | 13.88% |
| Categories | 1.1m | 69.87% |
| Social Media | 927.1k | 58.73% |
Starter Package
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Maximize Your ROI
Use our detailed American Express E-commerce Database to:
Gain actionable insights into 1.5m physical stores in American Express.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at American Express online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the American Express E-commerce Database?
-
Our database covers over 1.5m American Express physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.2% among stores with at least one detectable social profile (794,517 stores) , followed by Facebook (26.2%) and TikTok (13.8%) .
Base: 927,093 stores with any detectable social profile (58.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
794,517 stores
590,010 stores
311,470 stores
205,335 stores
146,084 stores
120,128 stores
35,555 stores
33,546 stores
14,160 stores
4,615 stores
Visual Distribution