Amazon Web Services Technology Adoption in E-commerce

Discover 203.7k verified e-commerce stores using Amazon Web Services. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 290.4k domains. 203.7k verified as active stores with physical delivery.

Verified stores
203.7k
active stores with physical delivery
Top country
Brazil
30,169 verified stores
Top payment signal
PayPal
14,826 stores detected
Top carrier signal
Correios
10,468 stores detected
Top category
Clothing & Accessories
32,675 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

203.7k verified active stores out of 290.4k detected · 70.2% verification rate

E-commerce Platforms Distribution

Custom stores with 25.2% of stores with physical delivery (47,255 stores) , followed by WooCommerce (20.8%) and Shopify (13.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 25.2%

47,255 stores

38,963 stores

Shopify 13.9%

26,045 stores

19,604 stores

Imweb 6.2%

11,708 stores

10,633 stores

6,541 stores

Zid 3.2%

6,013 stores

5,624 stores

Dooca 1.9%

3,539 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Amazon Web Services
Platform Stores with Physical Delivery Percentage
Custom 47255 25.22%
WooCommerce 38963 20.79%
Shopify 26045 13.90%
Loja Integrada 19604 10.46%
Imweb 11708 6.25%
Magento 10633 5.67%
MakeShop 6541 3.49%
Zid 6013 3.21%
Empretienda 5624 3.00%
Dooca 3539 1.89%
Show broader dataset (all e-commerce signals)

All Stores Distribution

Custom holds 18.0% share of all Amazon Web Services e-commerce stores (47,255) , with WooCommerce at 23.4% and Shopify at 10.7% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

Custom 18.0%

47,255 stores

61,374 stores

Shopify 10.7%

27,993 stores

20,724 stores

Imweb 21.5%

56,479 stores

13,554 stores

6,707 stores

Zid 2.4%

6,311 stores

6,125 stores

Dooca 1.4%

3,615 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in Amazon Web Services
Platform Total Stores Percentage
Custom 47255 17.99%
WooCommerce 61374 23.36%
Shopify 27993 10.65%
Loja Integrada 20724 7.89%
Imweb 56479 21.50%
Magento 13554 5.16%
MakeShop 6707 2.55%
Zid 6311 2.40%
Empretienda 6125 2.33%
Dooca 3615 1.38%

Categories Distribution

Clothing & Accessories stores with 18.7% of all stores (32,675 stores) , followed by Health & Beauty (17.9%) and Food & Beverages (12.9%) .

Base: 174,569 AI-verified stores with physical delivery and detected product categories (85.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 18.7%

32,675 stores

Health & Beauty 17.9%

31,324 stores

Food & Beverages 12.9%

22,447 stores

Home & Garden 7.6%

13,231 stores

Sporting Goods & Outdoor Gear 6.2%

10,741 stores

Arts & Entertainment 5.5%

9,632 stores

Electronics & Technology 4.8%

8,300 stores

Jewelry & Watches 4.8%

8,299 stores

Toys & Games 4.3%

7,450 stores

Business & Industrial 4.0%

6,972 stores

Visual Distribution

Distribution of top 10 Amazon Web Services store categories (June 2026)
Distribution of categories in Amazon Web Services e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 32675 18.72%
Health & Beauty 31324 17.94%
Food & Beverages 22447 12.86%
Home & Garden 13231 7.58%
Sporting Goods & Outdoor Gear 10741 6.15%
Arts & Entertainment 9632 5.52%
Electronics & Technology 8300 4.75%
Jewelry & Watches 8299 4.75%
Toys & Games 7450 4.27%
Business & Industrial 6972 3.99%

Payment Providers Distribution

PayPal stores with 17.2% among AI-verified physical stores (14,826 stores) , followed by MasterCard (10.8%) and Boleto (10.6%) .

Base: 57,799 AI-verified physical stores with detectable payment providers (19.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 17.2%

14,826 stores

9,353 stores

Boleto 10.6%

9,155 stores

VISA 10.3%

8,888 stores

8,185 stores

7,526 stores

JCB 7.7%

6,693 stores

5,911 stores

4,091 stores

3,240 stores

Visual Distribution

Distribution of top 10 Amazon Web Services payment providers (June 2026)
Distribution of payment providers in Amazon Web Services e-commerce stores
Payment Provider Store Count Market Share
PayPal 14826 17.16%
MasterCard 9353 10.83%
Boleto 9155 10.60%
VISA 8888 10.29%
American Express 8185 9.47%
Apple Pay 7526 8.71%
JCB 6693 7.75%
Stripe Connect 5911 6.84%
Klarna 4091 4.74%
Google Pay 3240 3.75%

Shipping Carriers Distribution

Correios stores with 20.2% among AI-verified physical stores (10,468 stores) , followed by Estes (17.3%) and DHL (10.7%) .

Base: 46,778 AI-verified physical stores with detectable shipping carriers (16.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

10,468 stores

Estes 17.3%

8,969 stores

DHL 10.7%

5,541 stores

UPS 10.7%

5,541 stores

USPS 9.3%

4,814 stores

DPD 6.8%

3,521 stores

FedEx 6.6%

3,403 stores

2,485 stores

GLS 3.5%

1,825 stores

TNT 2.1%

1,071 stores

Visual Distribution

Distribution of top 10 Amazon Web Services shipping carriers (June 2026)
Distribution of shipping carriers in Amazon Web Services e-commerce stores
Shipping Carrier Store Count Market Share
Correios 10468 20.23%
Estes 8969 17.34%
DHL 5541 10.71%
UPS 5541 10.71%
USPS 4814 9.31%
DPD 3521 6.81%
FedEx 3403 6.58%
Royal Mail 2485 4.80%
GLS 1825 3.53%
TNT 1071 2.07%

Store Launch Timeline

Over the past 12 months, 32,258 new stores were launched in Amazon Web Services , with the highest activity in 2026-05 (3,984 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 12.4%

3,984 stores launched

2026-04 11.5%

3,706 stores launched

2026-03 10.3%

3,315 stores launched

2026-02 7.2%

2,320 stores launched

2026-01 8.0%

2,582 stores launched

2025-12 7.3%

2,364 stores launched

2025-11 8.1%

2,613 stores launched

2025-10 8.7%

2,803 stores launched

2025-09 7.8%

2,530 stores launched

2025-08 7.5%

2,414 stores launched

2025-07 7.6%

2,441 stores launched

2025-06 3.7%

1,186 stores launched

Monthly Trend

Monthly store launches in Amazon Web Services (June 2026)
Monthly store launches in Amazon Web Services over the past 12 months
Month Stores Launched Percentage
2026-05 3984 12.35%
2026-04 3706 11.49%
2026-03 3315 10.28%
2026-02 2320 7.19%
2026-01 2582 8.00%
2025-12 2364 7.33%
2025-11 2613 8.10%
2025-10 2803 8.69%
2025-09 2530 7.84%
2025-08 2414 7.48%
2025-07 2441 7.57%
2025-06 1186 3.68%

Active Stores by Launch Year

Currently, 199,470 active stores in Amazon Web Services are tracked in our database , with the most stores launched in 2026 (16,191 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 8.1%

16,191 active stores

2025 13.0%

25,979 active stores

2024 9.6%

19,098 active stores

2023 7.6%

15,185 active stores

2022 6.9%

13,672 active stores

2021 8.2%

16,292 active stores

2020 7.9%

15,837 active stores

2019 5.0%

10,018 active stores

2018 4.7%

9,324 active stores

2017 4.2%

8,295 active stores

2016 2.5%

4,948 active stores

2015 2.1%

4,150 active stores

2014 2.0%

4,074 active stores

2013 2.5%

4,927 active stores

2012 1.6%

3,249 active stores

Distribution by Launch Year

Active stores in Amazon Web Services by original launch year (June 2026)
Active stores in Amazon Web Services by launch year
Launch Year Active Stores Percentage
2026 16191 8.12%
2025 25979 13.02%
2024 19098 9.57%
2023 15185 7.61%
2022 13672 6.85%
2021 16292 8.17%
2020 15837 7.94%
2019 10018 5.02%
2018 9324 4.67%
2017 8295 4.16%
2016 4948 2.48%
2015 4150 2.08%
2014 4074 2.04%
2013 4927 2.47%
2012 3249 1.63%

Social Media Usage

Instagram stores with 32.1% among stores with at least one detectable social profile (131,512 stores) , followed by Facebook (27.4%) and YouTube (9.6%) .

Base: 202,063 stores with any detectable social profile (69.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.1%

131,512 stores

Facebook 27.4%

112,361 stores

YouTube 9.6%

39,429 stores

WhatsApp 7.6%

30,999 stores

Twitter 6.8%

28,016 stores

TikTok 6.1%

24,850 stores

Pinterest 4.5%

18,483 stores

LinkedIn 3.5%

14,210 stores

X 2.1%

8,756 stores

Vimeo 0.2%

911 stores

Visual Distribution

Distribution of social media platforms in Amazon Web Services (June 2026)
Distribution of social media platforms in Amazon Web Services e-commerce stores
Social Platform Store Count Market Share
Instagram 131512 32.11%
Facebook 112361 27.44%
YouTube 39429 9.63%
WhatsApp 30999 7.57%
Twitter 28016 6.84%
TikTok 24850 6.07%
Pinterest 18483 4.51%
LinkedIn 14210 3.47%
X 8756 2.14%
Vimeo 911 0.22%

Geographic Distribution

Brazil stores with 19.2% (30,169 AI-verified stores) , followed by United States (16.8%) and Japan (9.1%) .

Base: 157,277 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 19.2%

30,169 AI-verified stores

26,366 AI-verified stores

Japan 9.1%

14,329 AI-verified stores

12,955 AI-verified stores

9,544 AI-verified stores

7,017 AI-verified stores

6,571 AI-verified stores

6,490 AI-verified stores

6,170 AI-verified stores

5,231 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon Web Services (June 2026)
Geographic distribution of stores using Amazon Web Services
Country AI-Verified Store Count Market Share
Brazil 30169 19.18%
United States 26366 16.76%
Japan 14329 9.11%
South Korea 12955 8.24%
United Kingdom 9544 6.07%
Colombia 7017 4.46%
Taiwan 6571 4.18%
Argentina 6490 4.13%
Germany 6170 3.92%
Saudi Arabia 5231 3.33%

Data Coverage

Field Rows count Coverage
Website 290.4k 100.00%
Emails 162.5k 55.95%
Phones 94.6k 32.57%
Ecommerce platform 287.5k 99.03%
Couriers 46.8k 16.11%
Payment Providers 57.8k 19.91%
Categories 186.4k 64.19%
Social Media 202.1k 69.59%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Amazon Web Services e-commerce landscape:

Analyze 203.7k verified e-commerce stores on Amazon Web Services - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Amazon Web Services e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Amazon Web Services e-commerce intelligence?

We track 203.7k verified Amazon Web Services e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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