Amazon Web Services Technology Adoption in E-commerce

Discover 257.1k verified e-commerce stores using Amazon Web Services. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 375.6k domains. 257.1k verified as active stores with physical delivery.

· · Next full refresh: March 2026

257.1k verified active stores out of 375.6k detected · 68.5% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 35.9% of stores with physical delivery (88,846 stores) , followed by Custom (17.6%) and Shopify (16.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

88,846 stores

Custom 17.6%

43,605 stores

Shopify 16.0%

39,580 stores

25,101 stores

12,246 stores

Imweb 4.6%

11,442 stores

6,675 stores

5,380 stores

Dooca 1.8%

4,475 stores

BASE 0.9%

2,291 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Amazon Web Services
Platform Stores with Physical Delivery Percentage
WooCommerce 88846 35.94%
Custom 43605 17.64%
Shopify 39580 16.01%
Loja Integrada 25101 10.15%
Magento 12246 4.95%
Imweb 11442 4.63%
MakeShop 6675 2.70%
Empretienda 5380 2.18%
Dooca 4475 1.81%
BASE 2291 0.93%
BigCommerce 1943 0.79%
SAP Commerce Cloud 1939 0.78%
VTEX 1289 0.52%
Raku-uru Cart 1258 0.51%
ShopWired 1114 0.45%

Categories Distribution

Clothing & Accessories leads with 23.4% of all stores (46,381 stores) , followed by Health & Beauty (20.6%) and Food & Beverages (10.5%) .

Base: 198,428 AI-verified stores with physical delivery and detected product categories (77.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 23.4%

46,381 stores

Health & Beauty 20.6%

40,967 stores

Food & Beverages 10.5%

20,760 stores

Electronics & Technology 7.3%

14,429 stores

Jewelry & Watches 6.5%

12,839 stores

Home & Garden 6.3%

12,586 stores

Furniture & Home Decor 4.2%

8,343 stores

Gifts & Special Occasions 4.2%

8,265 stores

Arts & Entertainment 3.2%

6,387 stores

Sporting Goods & Outdoor Gear 2.9%

5,720 stores

Visual Distribution

Distribution of top 10 Amazon Web Services store categories (February 2026)
Distribution of categories in Amazon Web Services e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 46381 23.37%
Health & Beauty 40967 20.65%
Food & Beverages 20760 10.46%
Electronics & Technology 14429 7.27%
Jewelry & Watches 12839 6.47%
Home & Garden 12586 6.34%
Furniture & Home Decor 8343 4.20%
Gifts & Special Occasions 8265 4.17%
Arts & Entertainment 6387 3.22%
Sporting Goods & Outdoor Gear 5720 2.88%
Vehicles & Parts 5128 2.58%
Tools & Hardware 4978 2.51%
Pets & Pet Supplies 4498 2.27%
Toys & Games 3606 1.82%
Business & Industrial 3541 1.78%

Payment Providers Distribution

PayPal leads with 21.1% among AI-verified physical stores (25,390 stores) , followed by MasterCard (13.4%) and American Express (11.7%) .

Base: 81,012 AI-verified physical stores with detectable payment providers (21.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.1%

25,390 stores

16,155 stores

14,043 stores

11,629 stores

VISA 8.8%

10,625 stores

7,910 stores

JCB 5.6%

6,791 stores

6,529 stores

5,107 stores

4,425 stores

Visual Distribution

Distribution of top 10 Amazon Web Services payment providers (February 2026)
Distribution of payment providers in Amazon Web Services e-commerce stores
Payment Provider Store Count Market Share
PayPal 25390 21.11%
MasterCard 16155 13.43%
American Express 14043 11.67%
Stripe Connect 11629 9.67%
VISA 10625 8.83%
Apple Pay 7910 6.58%
JCB 6791 5.65%
Klarna 6529 5.43%
Google Pay 5107 4.25%
Boleto 4425 3.68%
Mercado Pago 3580 2.98%
Amazon Pay 2995 2.49%
Bolt 2072 1.72%
Bancontact 1681 1.40%
Mollie 1363 1.13%

Shipping Carriers Distribution

UPS leads with 14.6% among AI-verified physical stores (9,527 stores) , followed by DHL (14.0%) and Correios (13.8%) .

Base: 61,375 AI-verified physical stores with detectable shipping carriers (16.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 14.6%

9,527 stores

DHL 14.0%

9,160 stores

9,042 stores

USPS 11.7%

7,642 stores

FedEx 8.8%

5,739 stores

DPD 7.5%

4,931 stores

4,081 stores

GLS 5.0%

3,272 stores

Estes 4.2%

2,782 stores

1,916 stores

Visual Distribution

Distribution of top 10 Amazon Web Services shipping carriers (February 2026)
Distribution of shipping carriers in Amazon Web Services e-commerce stores
Shipping Carrier Store Count Market Share
UPS 9527 14.55%
DHL 9160 13.99%
Correios 9042 13.81%
USPS 7642 11.67%
FedEx 5739 8.76%
DPD 4931 7.53%
Royal Mail 4081 6.23%
GLS 3272 5.00%
Estes 2782 4.25%
PostNL 1916 2.93%
TNT 1733 2.65%
Australia Post 1645 2.51%
Colissimo 1389 2.12%
Correos 1311 2.00%
Hermes 1307 2.00%

Store Launch Timeline

Over the past 12 months, 43,762 new stores were launched in Amazon Web Services , with the highest activity in 2026-01 (3,142 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 7.2%

3,142 stores launched

2025-12 7.2%

3,141 stores launched

2025-11 8.9%

3,877 stores launched

2025-10 9.6%

4,209 stores launched

2025-09 9.0%

3,922 stores launched

2025-08 9.1%

4,002 stores launched

2025-07 9.1%

3,977 stores launched

2025-06 9.6%

4,194 stores launched

2025-05 8.4%

3,675 stores launched

2025-04 8.0%

3,498 stores launched

2025-03 8.8%

3,833 stores launched

2025-02 5.2%

2,292 stores launched

Monthly Trend

Monthly store launches in Amazon Web Services (February 2026)
Monthly store launches in Amazon Web Services over the past 12 months
Month Stores Launched Percentage
2026-01 3142 7.18%
2025-12 3141 7.18%
2025-11 3877 8.86%
2025-10 4209 9.62%
2025-09 3922 8.96%
2025-08 4002 9.14%
2025-07 3977 9.09%
2025-06 4194 9.58%
2025-05 3675 8.40%
2025-04 3498 7.99%
2025-03 3833 8.76%
2025-02 2292 5.24%

Active Stores by Launch Year

Currently, 253,117 active stores in Amazon Web Services are tracked in our database , with the most stores launched in 2026 (3,149 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.2%

3,149 active stores

2025 17.4%

44,023 active stores

2024 10.0%

25,373 active stores

2023 7.5%

19,076 active stores

2022 7.1%

18,053 active stores

2021 8.6%

21,840 active stores

2020 8.5%

21,576 active stores

2019 5.2%

13,234 active stores

2018 5.1%

12,806 active stores

2017 4.4%

11,013 active stores

2016 2.6%

6,647 active stores

2015 2.1%

5,421 active stores

2014 2.1%

5,373 active stores

2013 2.6%

6,531 active stores

2012 1.6%

4,161 active stores

Distribution by Launch Year

Active stores in Amazon Web Services by original launch year (February 2026)
Active stores in Amazon Web Services by launch year
Launch Year Active Stores Percentage
2026 3149 1.24%
2025 44023 17.39%
2024 25373 10.02%
2023 19076 7.54%
2022 18053 7.13%
2021 21840 8.63%
2020 21576 8.52%
2019 13234 5.23%
2018 12806 5.06%
2017 11013 4.35%
2016 6647 2.63%
2015 5421 2.14%
2014 5373 2.12%
2013 6531 2.58%
2012 4161 1.64%
2011 4142 1.64%
2010 3621 1.43%
2009 3440 1.36%
2008 2908 1.15%
2007 2707 1.07%
2006 2147 0.85%
2005 1814 0.72%
2004 2245 0.89%
2003 1920 0.76%
2002 1806 0.71%
2001 2233 0.88%
2000 1967 0.78%
1999 1492 0.59%
1998 1145 0.45%
1997 658 0.26%
1996 473 0.19%
1995 123 0.05%

Social Media Usage

Instagram leads with 31.7% among stores with at least one detectable social profile (171,100 stores) , followed by Facebook (28.5%) and YouTube (9.1%) .

Base: 265,024 stores with any detectable social profile (70.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.7%

171,100 stores

Facebook 28.5%

153,896 stores

YouTube 9.1%

49,031 stores

WhatsApp 7.1%

38,550 stores

Twitter 6.7%

36,150 stores

TikTok 6.0%

32,564 stores

Pinterest 4.6%

24,605 stores

LinkedIn 3.9%

21,207 stores

X 2.2%

11,645 stores

Vimeo 0.1%

771 stores

Visual Distribution

Distribution of social media platforms in Amazon Web Services (February 2026)
Distribution of social media platforms in Amazon Web Services e-commerce stores
Social Platform Store Count Market Share
Instagram 171100 31.71%
Facebook 153896 28.52%
YouTube 49031 9.09%
WhatsApp 38550 7.15%
Twitter 36150 6.70%
TikTok 32564 6.04%
Pinterest 24605 4.56%
LinkedIn 21207 3.93%
X 11645 2.16%
Vimeo 771 0.14%

Geographic Distribution

Brazil leads with 20.6% (37,879 AI-verified stores) , followed by United States (16.1%) and Japan (7.4%) .

Base: 184,150 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 20.6%

37,879 AI-verified stores

29,638 AI-verified stores

Japan 7.4%

13,634 AI-verified stores

12,493 AI-verified stores

11,980 AI-verified stores

11,176 AI-verified stores

7,682 AI-verified stores

Italy 3.5%

6,479 AI-verified stores

6,072 AI-verified stores

5,789 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon Web Services (February 2026)
Geographic distribution of stores using Amazon Web Services
Country AI-Verified Store Count Market Share
Brazil 37879 20.57%
United States 29638 16.09%
Japan 13634 7.40%
United Kingdom 12493 6.78%
South Korea 11980 6.51%
Colombia 11176 6.07%
Argentina 7682 4.17%
Italy 6479 3.52%
Netherlands 6072 3.30%
France 5789 3.14%
Germany 5524 3.00%
Spain 5372 2.92%
India 4998 2.71%
Australia 4880 2.65%
Canada 4021 2.18%
Taiwan 3956 2.15%
Saudi Arabia 3701 2.01%
Chile 3688 2.00%
Poland 2665 1.45%
South Africa 2523 1.37%

Dataset Coverage

Field Rows count Coverage
Website 375.6k 100.00%
Emails 223.5k 59.52%
Phones 97.4k 25.94%
Ecommerce platform 369.5k 98.39%
Couriers 61.4k 16.34%
Payment Providers 81.0k 21.57%
Categories 216.0k 57.53%
Social Media 265.0k 70.57%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Amazon Web Services E-commerce Database?

Our database covers over 257.1k verified Amazon Web Services e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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