Amazon Web Services Technology Adoption in E-commerce
Discover 279.4k e-commerce stores using Amazon Web Services. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 31.2% of stores with physical delivery (84,763 stores) , followed by WooCommerce (27.6%) and Shopify (12.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
84,763 stores
75,146 stores
34,920 stores
27,380 stores
14,679 stores
10,656 stores
6,522 stores
6,321 stores
2,036 stores
1,950 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 84763 | 31.18% |
| WooCommerce | 75146 | 27.65% |
| Shopify | 34920 | 12.85% |
| Loja Integrada | 27380 | 10.07% |
| Imweb | 14679 | 5.40% |
| Magento | 10656 | 3.92% |
| MakeShop | 6522 | 2.40% |
| Empretienda | 6321 | 2.33% |
| SAP Commerce Cloud | 2036 | 0.75% |
| BASE | 1950 | 0.72% |
| BigCommerce | 1853 | 0.68% |
| Rain | 1698 | 0.62% |
| Raku-uru Cart | 1492 | 0.55% |
| VTEX | 1342 | 0.49% |
| ShopWired | 1060 | 0.39% |
All Stores Distribution
Custom holds 24.1% share of all Amazon Web Services e-commerce stores (84,763) , with WooCommerce at 28.9% and Shopify at 11.7% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
84,763 stores
101,580 stores
41,101 stores
28,714 stores
52,943 stores
14,776 stores
7,139 stores
6,837 stores
2,228 stores
2,156 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 84763 | 24.10% |
| WooCommerce | 101580 | 28.88% |
| Shopify | 41101 | 11.69% |
| Loja Integrada | 28714 | 8.16% |
| Imweb | 52943 | 15.05% |
| Magento | 14776 | 4.20% |
| MakeShop | 7139 | 2.03% |
| Empretienda | 6837 | 1.94% |
| SAP Commerce Cloud | 2228 | 0.63% |
| BASE | 2156 | 0.61% |
| BigCommerce | 2282 | 0.65% |
| Rain | 2874 | 0.82% |
| Raku-uru Cart | 1579 | 0.45% |
| VTEX | 1609 | 0.46% |
| ShopWired | 1113 | 0.32% |
Categories Distribution
Clothing & Accessories leads with 20.3% of all stores (42,677 stores) , followed by Health & Beauty (19.7%) and Food & Beverages (10.7%) .
Top 10 Categories
42,677 stores
41,440 stores
22,581 stores
16,167 stores
13,185 stores
11,169 stores
9,424 stores
8,990 stores
8,190 stores
8,075 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 42677 | 20.31% |
| Health & Beauty | 41440 | 19.72% |
| Food & Beverages | 22581 | 10.74% |
| Electronics & Technology | 16167 | 7.69% |
| Home & Garden | 13185 | 6.27% |
| Jewelry & Watches | 11169 | 5.31% |
| Vehicles & Parts | 9424 | 4.48% |
| Furniture & Home Decor | 8990 | 4.28% |
| Gifts & Special Occasions | 8190 | 3.90% |
| Arts & Entertainment | 8075 | 3.84% |
| Sporting Goods & Outdoor Gear | 6756 | 3.21% |
| Business & Industrial | 6489 | 3.09% |
| Tools & Hardware | 6272 | 2.98% |
| Pets & Pet Supplies | 4956 | 2.36% |
| Toys & Games | 3783 | 1.80% |
Payment Providers Distribution
PayPal leads with 20.5% among AI-verified physical stores (23,716 stores) , followed by MasterCard (13.6%) and American Express (12.8%) .
Base: 77,106 AI-verified physical stores with detectable payment providers (20.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
23,716 stores
15,780 stores
14,804 stores
10,933 stores
10,265 stores
6,810 stores
6,324 stores
5,418 stores
5,022 stores
4,726 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 23716 | 20.47% |
| MasterCard | 15780 | 13.62% |
| American Express | 14804 | 12.78% |
| Stripe Connect | 10933 | 9.44% |
| VISA | 10265 | 8.86% |
| JCB | 6810 | 5.88% |
| Apple Pay | 6324 | 5.46% |
| Klarna | 5418 | 4.68% |
| Mercado Pago | 5022 | 4.34% |
| Boleto | 4726 | 4.08% |
| Google Pay | 4330 | 3.74% |
| Amazon Pay | 2764 | 2.39% |
| Bolt | 2357 | 2.03% |
| Bancontact | 1468 | 1.27% |
| Paddle | 1129 | 0.97% |
Shipping Carriers Distribution
UPS leads with 15.7% among AI-verified physical stores (9,402 stores) , followed by DHL (13.7%) and USPS (12.8%) .
Base: 54,755 AI-verified physical stores with detectable shipping carriers (14.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 9402 | 15.72% |
| DHL | 8192 | 13.70% |
| USPS | 7645 | 12.78% |
| Correios | 6762 | 11.31% |
| FedEx | 5829 | 9.75% |
| DPD | 4249 | 7.10% |
| Royal Mail | 3664 | 6.13% |
| Estes | 2804 | 4.69% |
| GLS | 2783 | 4.65% |
| PostNL | 1681 | 2.81% |
| TNT | 1676 | 2.80% |
| Australia Post | 1457 | 2.44% |
| Colissimo | 1268 | 2.12% |
| Correos | 1251 | 2.09% |
| Hermes | 1149 | 1.92% |
Store Launch Timeline
Over the past 12 months, 45,021 new stores were launched in Amazon Web Services , with the highest activity in 2025-10 (4,498 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,498 stores launched
4,275 stores launched
4,219 stores launched
4,143 stores launched
4,480 stores launched
4,017 stores launched
3,880 stores launched
3,915 stores launched
3,411 stores launched
3,526 stores launched
3,141 stores launched
1,516 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 4498 | 9.99% |
| 2025-09 | 4275 | 9.50% |
| 2025-08 | 4219 | 9.37% |
| 2025-07 | 4143 | 9.20% |
| 2025-06 | 4480 | 9.95% |
| 2025-05 | 4017 | 8.92% |
| 2025-04 | 3880 | 8.62% |
| 2025-03 | 3915 | 8.70% |
| 2025-02 | 3411 | 7.58% |
| 2025-01 | 3526 | 7.83% |
| 2024-12 | 3141 | 6.98% |
| 2024-11 | 1516 | 3.37% |
Active Stores by Launch Year
Currently, 271,242 active stores in Amazon Web Services are tracked in our database , with the most stores launched in 2025 (40,453 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
40,453 active stores
29,877 active stores
20,706 active stores
19,446 active stores
24,240 active stores
24,725 active stores
14,757 active stores
14,113 active stores
11,804 active stores
7,471 active stores
6,149 active stores
6,044 active stores
7,198 active stores
4,628 active stores
4,575 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 40453 | 14.91% |
| 2024 | 29877 | 11.01% |
| 2023 | 20706 | 7.63% |
| 2022 | 19446 | 7.17% |
| 2021 | 24240 | 8.94% |
| 2020 | 24725 | 9.12% |
| 2019 | 14757 | 5.44% |
| 2018 | 14113 | 5.20% |
| 2017 | 11804 | 4.35% |
| 2016 | 7471 | 2.75% |
| 2015 | 6149 | 2.27% |
| 2014 | 6044 | 2.23% |
| 2013 | 7198 | 2.65% |
| 2012 | 4628 | 1.71% |
| 2011 | 4575 | 1.69% |
| 2010 | 4100 | 1.51% |
| 2009 | 3935 | 1.45% |
| 2008 | 3295 | 1.21% |
| 2007 | 2967 | 1.09% |
| 2006 | 2385 | 0.88% |
| 2005 | 2049 | 0.76% |
| 2004 | 2537 | 0.94% |
| 2003 | 2230 | 0.82% |
| 2002 | 2163 | 0.80% |
| 2001 | 2632 | 0.97% |
| 2000 | 2288 | 0.84% |
| 1999 | 1739 | 0.64% |
| 1998 | 1289 | 0.48% |
| 1997 | 762 | 0.28% |
| 1996 | 543 | 0.20% |
| 1995 | 142 | 0.05% |
Geographic Distribution
United States leads with 19.0% (39,416 AI-verified stores) , followed by Brazil (17.7%) and South Korea (8.2%) .
Base: 207,650 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
39,416 AI-verified stores
36,748 AI-verified stores
17,056 AI-verified stores
15,406 AI-verified stores
13,063 AI-verified stores
10,303 AI-verified stores
8,992 AI-verified stores
8,842 AI-verified stores
7,021 AI-verified stores
6,917 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 39416 | 18.98% |
| Brazil | 36748 | 17.70% |
| South Korea | 17056 | 8.21% |
| Japan | 15406 | 7.42% |
| United Kingdom | 13063 | 6.29% |
| Colombia | 10303 | 4.96% |
| India | 8992 | 4.33% |
| Argentina | 8842 | 4.26% |
| France | 7021 | 3.38% |
| Italy | 6917 | 3.33% |
| Spain | 6169 | 2.97% |
| Netherlands | 5920 | 2.85% |
| Australia | 5177 | 2.49% |
| Canada | 4989 | 2.40% |
| Germany | 4316 | 2.08% |
| Taiwan | 4304 | 2.07% |
| Chile | 3668 | 1.77% |
| China | 3644 | 1.75% |
| Mexico | 3173 | 1.53% |
| South Africa | 2526 | 1.22% |
Featured Stores
Discover the strongest performers and newest entrants in Amazon Web Services's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify — Health & Beauty
Empretienda — Clothing & Accessories
Shopify
Loja Integrada — Toys & Games
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 375.4k | 100.00% |
| Emails | 218.1k | 58.11% |
| Phones | 95.8k | 25.51% |
| Ecommerce platform | 369.8k | 98.52% |
| Couriers | 54.8k | 14.59% |
| Payment Providers | 77.1k | 20.54% |
| Categories | 257.1k | 68.50% |
| Social Media | 259.8k | 69.22% |
Starter Package
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Maximize Your ROI
Use our detailed Amazon Web Services E-commerce Database to:
Gain actionable insights into 279.4k physical stores in Amazon Web Services.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Amazon Web Services online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
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Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Amazon Web Services E-commerce Database?
-
Our database covers over 279.4k Amazon Web Services physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 30.4% among stores with at least one detectable social profile (166,696 stores) , followed by Facebook (27.9%) and YouTube (11.7%) .
Base: 259,822 stores with any detectable social profile (69.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
166,696 stores
152,919 stores
64,061 stores
42,028 stores
36,222 stores
26,999 stores
24,255 stores
22,324 stores
11,665 stores
828 stores
Visual Distribution