Amazon Web Services Technology Adoption in E-commerce
Discover 232.6k verified e-commerce stores using Amazon Web Services. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 348.9k domains. 232.6k verified as active stores with physical delivery.
· · Next full refresh: April 2026
232.6k verified active stores out of 348.9k detected · 66.7% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 41.8% of stores with physical delivery (91,267 stores) , followed by Custom (18.9%) and Shopify (14.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
91,267 stores
41,276 stores
30,705 stores
11,529 stores
11,174 stores
6,598 stores
5,794 stores
5,558 stores
2,860 stores
2,217 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 91267 | 41.81% |
| Custom | 41276 | 18.91% |
| Shopify | 30705 | 14.07% |
| Imweb | 11529 | 5.28% |
| Magento | 11174 | 5.12% |
| MakeShop | 6598 | 3.02% |
| Empretienda | 5794 | 2.65% |
| Zid | 5558 | 2.55% |
| EasyStore | 2860 | 1.31% |
| BASE | 2217 | 1.02% |
| Loja Integrada | 2204 | 1.01% |
| SAP Commerce Cloud | 1967 | 0.90% |
| BigCommerce | 1900 | 0.87% |
| Rain | 1672 | 0.77% |
| VTEX | 1560 | 0.71% |
All Stores Distribution
WooCommerce holds 41.9% share of all Amazon Web Services e-commerce stores (130,327) , with Custom at 13.3% and Shopify at 10.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
130,327 stores
41,276 stores
32,770 stores
55,714 stores
14,202 stores
6,772 stores
6,307 stores
5,842 stores
2,922 stores
2,496 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 130327 | 41.92% |
| Custom | 41276 | 13.28% |
| Shopify | 32770 | 10.54% |
| Imweb | 55714 | 17.92% |
| Magento | 14202 | 4.57% |
| MakeShop | 6772 | 2.18% |
| Empretienda | 6307 | 2.03% |
| Zid | 5842 | 1.88% |
| EasyStore | 2922 | 0.94% |
| BASE | 2496 | 0.80% |
| Loja Integrada | 2961 | 0.95% |
| SAP Commerce Cloud | 2134 | 0.69% |
| BigCommerce | 2244 | 0.72% |
| Rain | 2834 | 0.91% |
| VTEX | 2096 | 0.67% |
Categories Distribution
Clothing & Accessories leads with 18.2% of all stores (36,666 stores) , followed by Health & Beauty (18.2%) and Food & Beverages (12.8%) .
Base: 201,314 AI-verified stores with physical delivery and detected product categories (86.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
36,666 stores
36,564 stores
25,820 stores
14,390 stores
13,170 stores
12,283 stores
9,785 stores
9,266 stores
8,876 stores
7,846 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 36666 | 18.21% |
| Health & Beauty | 36564 | 18.16% |
| Food & Beverages | 25820 | 12.83% |
| Home & Garden | 14390 | 7.15% |
| Sporting Goods & Outdoor Gear | 13170 | 6.54% |
| Arts & Entertainment | 12283 | 6.10% |
| Jewelry & Watches | 9785 | 4.86% |
| Electronics & Technology | 9266 | 4.60% |
| Toys & Games | 8876 | 4.41% |
| Gifts & Special Occasions | 7846 | 3.90% |
| Business & Industrial | 7146 | 3.55% |
| Tools & Hardware | 5864 | 2.91% |
| Furniture & Home Decor | 5846 | 2.90% |
| Vehicles & Parts | 4718 | 2.34% |
| Pets & Pet Supplies | 3074 | 1.53% |
Payment Providers Distribution
PayPal leads with 22.1% among AI-verified physical stores (24,965 stores) , followed by MasterCard (13.4%) and American Express (11.4%) .
Base: 73,332 AI-verified physical stores with detectable payment providers (21.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
24,965 stores
15,130 stores
12,889 stores
11,695 stores
9,862 stores
8,043 stores
6,226 stores
6,091 stores
5,396 stores
2,901 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 24965 | 22.08% |
| MasterCard | 15130 | 13.38% |
| American Express | 12889 | 11.40% |
| Stripe Connect | 11695 | 10.34% |
| VISA | 9862 | 8.72% |
| Apple Pay | 8043 | 7.11% |
| Klarna | 6226 | 5.51% |
| JCB | 6091 | 5.39% |
| Google Pay | 5396 | 4.77% |
| Amazon Pay | 2901 | 2.57% |
| Mercado Pago | 2663 | 2.36% |
| Boleto | 2344 | 2.07% |
| Bolt | 2007 | 1.78% |
| Bancontact | 1578 | 1.40% |
| Mollie | 1272 | 1.13% |
Shipping Carriers Distribution
UPS leads with 16.0% among AI-verified physical stores (9,697 stores) , followed by DHL (15.0%) and USPS (13.6%) .
Base: 53,991 AI-verified physical stores with detectable shipping carriers (15.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 9697 | 15.98% |
| DHL | 9101 | 15.00% |
| USPS | 8262 | 13.61% |
| FedEx | 5944 | 9.79% |
| DPD | 5191 | 8.55% |
| Royal Mail | 4064 | 6.70% |
| Correios | 3834 | 6.32% |
| GLS | 3365 | 5.54% |
| Estes | 2239 | 3.69% |
| PostNL | 1732 | 2.85% |
| Colissimo | 1671 | 2.75% |
| Australia Post | 1603 | 2.64% |
| Omniva | 1383 | 2.28% |
| Correos | 1368 | 2.25% |
| TNT | 1239 | 2.04% |
Store Launch Timeline
Over the past 12 months, 36,197 new stores were launched in Amazon Web Services , with the highest activity in 2026-02 (3,317 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,317 stores launched
3,617 stores launched
3,175 stores launched
3,653 stores launched
3,682 stores launched
3,221 stores launched
2,957 stores launched
2,998 stores launched
3,496 stores launched
3,020 stores launched
2,855 stores launched
206 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 3317 | 9.16% |
| 2026-01 | 3617 | 9.99% |
| 2025-12 | 3175 | 8.77% |
| 2025-11 | 3653 | 10.09% |
| 2025-10 | 3682 | 10.17% |
| 2025-09 | 3221 | 8.90% |
| 2025-08 | 2957 | 8.17% |
| 2025-07 | 2998 | 8.28% |
| 2025-06 | 3496 | 9.66% |
| 2025-05 | 3020 | 8.34% |
| 2025-04 | 2855 | 7.89% |
| 2025-03 | 206 | 0.57% |
Active Stores by Launch Year
Currently, 228,090 active stores in Amazon Web Services are tracked in our database , with the most stores launched in 2026 (6,954 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,954 active stores
36,179 active stores
22,755 active stores
17,124 active stores
15,959 active stores
19,349 active stores
19,570 active stores
12,165 active stores
11,589 active stores
9,831 active stores
5,753 active stores
4,947 active stores
4,944 active stores
5,869 active stores
3,751 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6954 | 3.05% |
| 2025 | 36179 | 15.86% |
| 2024 | 22755 | 9.98% |
| 2023 | 17124 | 7.51% |
| 2022 | 15959 | 7.00% |
| 2021 | 19349 | 8.48% |
| 2020 | 19570 | 8.58% |
| 2019 | 12165 | 5.33% |
| 2018 | 11589 | 5.08% |
| 2017 | 9831 | 4.31% |
| 2016 | 5753 | 2.52% |
| 2015 | 4947 | 2.17% |
| 2014 | 4944 | 2.17% |
| 2013 | 5869 | 2.57% |
| 2012 | 3751 | 1.64% |
| 2011 | 3717 | 1.63% |
| 2010 | 3348 | 1.47% |
| 2009 | 3119 | 1.37% |
| 2008 | 2584 | 1.13% |
| 2007 | 2414 | 1.06% |
| 2006 | 1888 | 0.83% |
| 2005 | 1619 | 0.71% |
| 2004 | 2015 | 0.88% |
| 2003 | 1757 | 0.77% |
| 2002 | 1577 | 0.69% |
| 2001 | 1995 | 0.87% |
| 2000 | 1803 | 0.79% |
| 1999 | 1356 | 0.59% |
| 1998 | 1022 | 0.45% |
| 1997 | 585 | 0.26% |
| 1996 | 427 | 0.19% |
| 1995 | 125 | 0.05% |
Geographic Distribution
United States leads with 21.8% (36,415 AI-verified stores) , followed by Japan (8.5%) and South Korea (7.8%) .
Base: 167,023 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
36,415 AI-verified stores
14,262 AI-verified stores
12,958 AI-verified stores
12,505 AI-verified stores
10,452 AI-verified stores
8,446 AI-verified stores
8,043 AI-verified stores
7,529 AI-verified stores
7,259 AI-verified stores
6,330 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 36415 | 21.80% |
| Japan | 14262 | 8.54% |
| South Korea | 12958 | 7.76% |
| United Kingdom | 12505 | 7.49% |
| Brazil | 10452 | 6.26% |
| Colombia | 8446 | 5.06% |
| Italy | 8043 | 4.82% |
| Argentina | 7529 | 4.51% |
| France | 7259 | 4.35% |
| Germany | 6330 | 3.79% |
| Spain | 5996 | 3.59% |
| Netherlands | 5920 | 3.54% |
| Australia | 4903 | 2.94% |
| India | 4898 | 2.93% |
| Saudi Arabia | 4860 | 2.91% |
| Canada | 4231 | 2.53% |
| Taiwan | 3572 | 2.14% |
| Chile | 3126 | 1.87% |
| Poland | 2722 | 1.63% |
| Mexico | 2596 | 1.55% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
nopCommerce with Venture Theme and SevenSpikes Plugins
Mercado Shops
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Home & Garden
Shopify - Health & Beauty
Zid - Home & Garden
Shopify - Pets & Pet Supplies
Custom - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 348.9k | 100.00% |
| Emails | 192.3k | 55.12% |
| Phones | 85.1k | 24.39% |
| Ecommerce platform | 346.2k | 99.23% |
| Couriers | 54.0k | 15.47% |
| Payment Providers | 73.3k | 21.02% |
| Categories | 216.1k | 61.93% |
| Social Media | 244.5k | 70.06% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Amazon Web Services e-commerce landscape:
Analyze 232.6k verified e-commerce stores on Amazon Web Services - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Amazon Web Services e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Amazon Web Services e-commerce intelligence?
-
We track 232.6k verified Amazon Web Services e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 31.8% among stores with at least one detectable social profile (152,173 stores) , followed by Facebook (29.1%) and YouTube (10.3%) .
Base: 244,460 stores with any detectable social profile (70.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
152,173 stores
139,192 stores
49,378 stores
35,220 stores
31,445 stores
22,827 stores
19,936 stores
15,789 stores
12,126 stores
905 stores
Visual Distribution