Amazon Pay Technology Adoption in E-commerce
Discover 88.4k e-commerce stores using Amazon Pay. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 89.6% of stores with physical delivery (78,749 stores) , followed by MakeShop (2.6%) and Custom (2.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
78,749 stores
2,274 stores
2,154 stores
1,104 stores
998 stores
890 stores
875 stores
167 stores
166 stores
160 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 78749 | 89.63% |
| MakeShop | 2274 | 2.59% |
| Custom | 2154 | 2.45% |
| PrestaShop | 1104 | 1.26% |
| JTL Shop | 998 | 1.14% |
| Shopware | 890 | 1.01% |
| WooCommerce | 875 | 1.00% |
| plentyShop LTS, plentymarkets | 167 | 0.19% |
| Magento | 166 | 0.19% |
| plentymarkets, plentyShop LTS | 160 | 0.18% |
| Salesforce Commerce Cloud | 102 | 0.12% |
| BigCommerce | 60 | 0.07% |
| Modified eCommerce | 60 | 0.07% |
| Shopify, Zoorix | 51 | 0.06% |
| Zoorix, Shopify | 47 | 0.05% |
All Stores Distribution
Shopify holds 88.6% share of all Amazon Pay e-commerce stores (83,153) , with MakeShop at 2.5% and Custom at 2.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
83,153 stores
2,319 stores
2,154 stores
1,171 stores
1,462 stores
1,477 stores
1,109 stores
219 stores
230 stores
217 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 83153 | 88.59% |
| MakeShop | 2319 | 2.47% |
| Custom | 2154 | 2.29% |
| PrestaShop | 1171 | 1.25% |
| JTL Shop | 1462 | 1.56% |
| Shopware | 1477 | 1.57% |
| WooCommerce | 1109 | 1.18% |
| plentyShop LTS, plentymarkets | 219 | 0.23% |
| Magento | 230 | 0.25% |
| plentymarkets, plentyShop LTS | 217 | 0.23% |
| Salesforce Commerce Cloud | 108 | 0.12% |
| BigCommerce | 62 | 0.07% |
| Modified eCommerce | 75 | 0.08% |
| Shopify, Zoorix | 54 | 0.06% |
| Zoorix, Shopify | 50 | 0.05% |
Categories Distribution
Clothing & Accessories leads with 32.2% of all stores (21,459 stores) , followed by Health & Beauty (18.5%) and Food & Beverages (8.2%) .
Top 10 Categories
21,459 stores
12,325 stores
5,459 stores
4,884 stores
3,222 stores
3,017 stores
2,525 stores
2,432 stores
2,427 stores
2,069 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 21459 | 32.17% |
| Health & Beauty | 12325 | 18.48% |
| Food & Beverages | 5459 | 8.18% |
| Jewelry & Watches | 4884 | 7.32% |
| Home & Garden | 3222 | 4.83% |
| Electronics & Technology | 3017 | 4.52% |
| Arts & Entertainment | 2525 | 3.79% |
| Sporting Goods & Outdoor Gear | 2432 | 3.65% |
| Gifts & Special Occasions | 2427 | 3.64% |
| Vehicles & Parts | 2069 | 3.10% |
| Furniture & Home Decor | 1870 | 2.80% |
| Pets & Pet Supplies | 1798 | 2.70% |
| Toys & Games | 1331 | 2.00% |
| Tools & Hardware | 1108 | 1.66% |
| Baby & Toddler | 781 | 1.17% |
Payment Providers Distribution
PayPal leads with 18.9% among AI-verified physical stores (8,366 stores) , followed by Amazon Pay (12.1%) and American Express (12.1%) .
Base: 19,846 AI-verified physical stores with detectable payment providers (21.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8,366 stores
5,350 stores
5,321 stores
3,688 stores
3,328 stores
3,043 stores
3,017 stores
2,705 stores
2,433 stores
1,986 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 8366 | 18.95% |
| Amazon Pay | 5350 | 12.12% |
| American Express | 5321 | 12.05% |
| MasterCard | 3688 | 8.35% |
| Apple Pay | 3328 | 7.54% |
| Klarna | 3043 | 6.89% |
| Stripe Connect | 3017 | 6.83% |
| Google Pay | 2705 | 6.13% |
| VISA | 2433 | 5.51% |
| JCB | 1986 | 4.50% |
| Amazon Payments | 1845 | 4.18% |
| Bolt | 1063 | 2.41% |
| SEPA | 793 | 1.80% |
| Affirm | 629 | 1.42% |
| Paddle | 587 | 1.33% |
Shipping Carriers Distribution
USPS leads with 34.8% among AI-verified physical stores (12,470 stores) , followed by UPS (26.7%) and FedEx (14.7%) .
Base: 19,868 AI-verified physical stores with detectable shipping carriers (21.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 12470 | 34.78% |
| UPS | 9568 | 26.69% |
| FedEx | 5274 | 14.71% |
| DHL | 4929 | 13.75% |
| DPD | 925 | 2.58% |
| GLS | 644 | 1.80% |
| Deutsche Post | 496 | 1.38% |
| Hermes | 380 | 1.06% |
| Speedy | 229 | 0.64% |
| TNT | 221 | 0.62% |
| Canada Post | 211 | 0.59% |
| Royal Mail | 205 | 0.57% |
| ePacket | 116 | 0.32% |
| Blue Star | 91 | 0.25% |
| Estes | 90 | 0.25% |
Store Launch Timeline
Over the past 12 months, 12,742 new stores were launched in Amazon Pay , with the highest activity in 2025-11 (955 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
955 stores launched
877 stores launched
1,320 stores launched
1,448 stores launched
1,337 stores launched
1,064 stores launched
1,200 stores launched
1,063 stores launched
1,144 stores launched
943 stores launched
944 stores launched
447 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 955 | 7.49% |
| 2025-10 | 877 | 6.88% |
| 2025-09 | 1320 | 10.36% |
| 2025-08 | 1448 | 11.36% |
| 2025-07 | 1337 | 10.49% |
| 2025-06 | 1064 | 8.35% |
| 2025-05 | 1200 | 9.42% |
| 2025-04 | 1063 | 8.34% |
| 2025-03 | 1144 | 8.98% |
| 2025-02 | 943 | 7.40% |
| 2025-01 | 944 | 7.41% |
| 2024-12 | 447 | 3.51% |
Active Stores by Launch Year
Currently, 87,737 active stores in Amazon Pay are tracked in our database , with the most stores launched in 2025 (12,297 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12,297 active stores
10,761 active stores
8,128 active stores
6,810 active stores
7,705 active stores
7,256 active stores
4,652 active stores
4,610 active stores
3,633 active stores
2,234 active stores
2,093 active stores
2,220 active stores
2,667 active stores
1,535 active stores
1,704 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 12297 | 14.02% |
| 2024 | 10761 | 12.27% |
| 2023 | 8128 | 9.26% |
| 2022 | 6810 | 7.76% |
| 2021 | 7705 | 8.78% |
| 2020 | 7256 | 8.27% |
| 2019 | 4652 | 5.30% |
| 2018 | 4610 | 5.25% |
| 2017 | 3633 | 4.14% |
| 2016 | 2234 | 2.55% |
| 2015 | 2093 | 2.39% |
| 2014 | 2220 | 2.53% |
| 2013 | 2667 | 3.04% |
| 2012 | 1535 | 1.75% |
| 2011 | 1704 | 1.94% |
| 2010 | 1200 | 1.37% |
| 2009 | 1129 | 1.29% |
| 2008 | 834 | 0.95% |
| 2007 | 780 | 0.89% |
| 2006 | 616 | 0.70% |
| 2005 | 661 | 0.75% |
| 2004 | 887 | 1.01% |
| 2003 | 589 | 0.67% |
| 2002 | 493 | 0.56% |
| 2001 | 680 | 0.78% |
| 2000 | 460 | 0.52% |
| 1999 | 421 | 0.48% |
| 1998 | 313 | 0.36% |
| 1997 | 188 | 0.21% |
| 1996 | 135 | 0.15% |
| 1995 | 46 | 0.05% |
Geographic Distribution
United States leads with 88.8% (77,045 AI-verified stores) , followed by Japan (4.0%) and Germany (3.5%) .
Base: 86,722 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
77,045 AI-verified stores
3,510 AI-verified stores
3,051 AI-verified stores
530 AI-verified stores
464 AI-verified stores
451 AI-verified stores
354 AI-verified stores
320 AI-verified stores
201 AI-verified stores
181 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 77045 | 88.84% |
| Japan | 3510 | 4.05% |
| Germany | 3051 | 3.52% |
| Italy | 530 | 0.61% |
| United Kingdom | 464 | 0.54% |
| India | 451 | 0.52% |
| France | 354 | 0.41% |
| Spain | 320 | 0.37% |
| Austria | 201 | 0.23% |
| Netherlands | 181 | 0.21% |
| Canada | 150 | 0.17% |
| Australia | 87 | 0.10% |
| Switzerland | 68 | 0.08% |
| Turkey | 65 | 0.07% |
| Brazil | 46 | 0.05% |
| Sweden | 45 | 0.05% |
| Poland | 43 | 0.05% |
| Mexico | 38 | 0.04% |
| Belgium | 37 | 0.04% |
| China | 36 | 0.04% |
Featured Stores
Discover the strongest performers and newest entrants in Amazon Pay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Jewelry & Watches
Shopify
Shopify
Shopify — Toys & Games
Shopify — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 94.7k | 100.00% |
| Emails | 46.0k | 48.58% |
| Phones | 9.3k | 9.86% |
| Ecommerce platform | 94.5k | 99.85% |
| Couriers | 19.9k | 20.99% |
| Payment Providers | 19.8k | 20.97% |
| Categories | 72.2k | 76.32% |
| Social Media | 67.2k | 71.02% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Amazon Pay E-commerce Database to:
Gain actionable insights into 88.4k physical stores in Amazon Pay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Amazon Pay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Amazon Pay E-commerce Database?
-
Our database covers over 88.4k Amazon Pay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 29.2% among stores with at least one detectable social profile (57,352 stores) , followed by Facebook (25.9%) and YouTube (11.7%) .
Base: 67,232 stores with any detectable social profile (71.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
57,352 stores
50,997 stores
22,927 stores
22,610 stores
18,248 stores
14,616 stores
4,211 stores
4,020 stores
934 stores
728 stores
Visual Distribution