Amazon Pay Technology Adoption in E-commerce
Discover 84.2k verified e-commerce stores using Amazon Pay. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 87.2k domains. 84.2k verified as active stores with physical delivery.
· · Next full refresh: April 2026
84.2k verified active stores out of 87.2k detected · 96.5% verification rate
E-commerce Platforms Distribution
Shopify leads with 88.7% of stores with physical delivery (74,137 stores) , followed by MakeShop (2.7%) and Custom (2.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
74,137 stores
2,288 stores
2,178 stores
1,157 stores
1,151 stores
994 stores
781 stores
199 stores
186 stores
184 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 74137 | 88.67% |
| MakeShop | 2288 | 2.74% |
| Custom | 2178 | 2.60% |
| JTL Shop | 1157 | 1.38% |
| Shopware | 1151 | 1.38% |
| PrestaShop | 994 | 1.19% |
| WooCommerce | 781 | 0.93% |
| plentymarkets, plentyShop LTS | 199 | 0.24% |
| plentyShop LTS, plentymarkets | 186 | 0.22% |
| Magento | 184 | 0.22% |
| Salesforce Commerce Cloud | 99 | 0.12% |
| Modified eCommerce | 79 | 0.09% |
| OpenCart | 65 | 0.08% |
| Shopify, Zoorix | 58 | 0.07% |
| BigCommerce | 55 | 0.07% |
All Stores Distribution
Shopify holds 88.6% share of all Amazon Pay e-commerce stores (76,652) , with MakeShop at 2.7% and Custom at 2.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
76,652 stores
2,312 stores
2,178 stores
1,194 stores
1,193 stores
1,020 stores
1,008 stores
208 stores
192 stores
217 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 76652 | 88.58% |
| MakeShop | 2312 | 2.67% |
| Custom | 2178 | 2.52% |
| JTL Shop | 1194 | 1.38% |
| Shopware | 1193 | 1.38% |
| PrestaShop | 1020 | 1.18% |
| WooCommerce | 1008 | 1.16% |
| plentymarkets, plentyShop LTS | 208 | 0.24% |
| plentyShop LTS, plentymarkets | 192 | 0.22% |
| Magento | 217 | 0.25% |
| Salesforce Commerce Cloud | 101 | 0.12% |
| Modified eCommerce | 83 | 0.10% |
| OpenCart | 66 | 0.08% |
| Shopify, Zoorix | 58 | 0.07% |
| BigCommerce | 56 | 0.06% |
Categories Distribution
Clothing & Accessories leads with 30.4% of all stores (19,210 stores) , followed by Health & Beauty (18.5%) and Food & Beverages (8.6%) .
Base: 63,115 AI-verified stores with physical delivery and detected product categories (75.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
19,210 stores
11,699 stores
5,428 stores
4,554 stores
3,114 stores
2,928 stores
2,749 stores
2,338 stores
2,292 stores
1,994 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 19210 | 30.44% |
| Health & Beauty | 11699 | 18.54% |
| Food & Beverages | 5428 | 8.60% |
| Jewelry & Watches | 4554 | 7.22% |
| Home & Garden | 3114 | 4.93% |
| Electronics & Technology | 2928 | 4.64% |
| Arts & Entertainment | 2749 | 4.36% |
| Sporting Goods & Outdoor Gear | 2338 | 3.70% |
| Gifts & Special Occasions | 2292 | 3.63% |
| Vehicles & Parts | 1994 | 3.16% |
| Furniture & Home Decor | 1833 | 2.90% |
| Pets & Pet Supplies | 1632 | 2.59% |
| Toys & Games | 1315 | 2.08% |
| Tools & Hardware | 1143 | 1.81% |
| Books & Media | 886 | 1.40% |
Payment Providers Distribution
PayPal leads with 19.1% among AI-verified physical stores (8,928 stores) , followed by Amazon Pay (12.5%) and American Express (11.3%) .
Base: 18,016 AI-verified physical stores with detectable payment providers (20.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8,928 stores
5,846 stores
5,262 stores
3,720 stores
3,639 stores
3,497 stores
2,887 stores
2,737 stores
2,528 stores
2,253 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 8928 | 19.12% |
| Amazon Pay | 5846 | 12.52% |
| American Express | 5262 | 11.27% |
| MasterCard | 3720 | 7.97% |
| Apple Pay | 3639 | 7.79% |
| Klarna | 3497 | 7.49% |
| Google Pay | 2887 | 6.18% |
| Stripe Connect | 2737 | 5.86% |
| VISA | 2528 | 5.41% |
| Amazon Payments | 2253 | 4.83% |
| JCB | 1990 | 4.26% |
| SEPA | 1057 | 2.26% |
| Bolt | 980 | 2.10% |
| Affirm | 725 | 1.55% |
| Mollie | 637 | 1.36% |
Shipping Carriers Distribution
USPS leads with 33.0% among AI-verified physical stores (12,415 stores) , followed by UPS (26.4%) and FedEx (14.9%) .
Base: 19,536 AI-verified physical stores with detectable shipping carriers (22.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 12415 | 33.04% |
| UPS | 9919 | 26.40% |
| FedEx | 5598 | 14.90% |
| DHL | 5507 | 14.66% |
| DPD | 1145 | 3.05% |
| GLS | 762 | 2.03% |
| Deutsche Post | 689 | 1.83% |
| Hermes | 420 | 1.12% |
| Speedy | 236 | 0.63% |
| TNT | 213 | 0.57% |
| Royal Mail | 203 | 0.54% |
| Canada Post | 189 | 0.50% |
| ePacket | 96 | 0.26% |
| Estes | 93 | 0.25% |
| Colissimo | 85 | 0.23% |
Store Launch Timeline
Over the past 12 months, 9,068 new stores were launched in Amazon Pay , with the highest activity in 2026-02 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
936 stores launched
820 stores launched
817 stores launched
737 stores launched
833 stores launched
933 stores launched
815 stores launched
732 stores launched
845 stores launched
792 stores launched
804 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 4 | 0.04% |
| 2026-01 | 936 | 10.32% |
| 2025-12 | 820 | 9.04% |
| 2025-11 | 817 | 9.01% |
| 2025-10 | 737 | 8.13% |
| 2025-09 | 833 | 9.19% |
| 2025-08 | 933 | 10.29% |
| 2025-07 | 815 | 8.99% |
| 2025-06 | 732 | 8.07% |
| 2025-05 | 845 | 9.32% |
| 2025-04 | 792 | 8.73% |
| 2025-03 | 804 | 8.87% |
Active Stores by Launch Year
Currently, 83,552 active stores in Amazon Pay are tracked in our database , with the most stores launched in 2026 (940 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
940 active stores
9,618 active stores
9,563 active stores
7,618 active stores
6,556 active stores
7,123 active stores
7,014 active stores
4,636 active stores
4,590 active stores
3,680 active stores
2,234 active stores
2,101 active stores
2,227 active stores
2,674 active stores
1,581 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 940 | 1.13% |
| 2025 | 9618 | 11.51% |
| 2024 | 9563 | 11.45% |
| 2023 | 7618 | 9.12% |
| 2022 | 6556 | 7.85% |
| 2021 | 7123 | 8.53% |
| 2020 | 7014 | 8.39% |
| 2019 | 4636 | 5.55% |
| 2018 | 4590 | 5.49% |
| 2017 | 3680 | 4.40% |
| 2016 | 2234 | 2.67% |
| 2015 | 2101 | 2.51% |
| 2014 | 2227 | 2.67% |
| 2013 | 2674 | 3.20% |
| 2012 | 1581 | 1.89% |
| 2011 | 1692 | 2.03% |
| 2010 | 1249 | 1.49% |
| 2009 | 1157 | 1.38% |
| 2008 | 878 | 1.05% |
| 2007 | 793 | 0.95% |
| 2006 | 637 | 0.76% |
| 2005 | 675 | 0.81% |
| 2004 | 890 | 1.07% |
| 2003 | 593 | 0.71% |
| 2002 | 508 | 0.61% |
| 2001 | 700 | 0.84% |
| 2000 | 478 | 0.57% |
| 1999 | 448 | 0.54% |
| 1998 | 314 | 0.38% |
| 1997 | 199 | 0.24% |
| 1996 | 141 | 0.17% |
| 1995 | 45 | 0.05% |
Geographic Distribution
United States leads with 87.3% (72,577 AI-verified stores) , followed by Germany (4.7%) and Japan (4.2%) .
Base: 83,149 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
72,577 AI-verified stores
3,936 AI-verified stores
3,518 AI-verified stores
519 AI-verified stores
477 AI-verified stores
427 AI-verified stores
354 AI-verified stores
307 AI-verified stores
238 AI-verified stores
163 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 72577 | 87.29% |
| Germany | 3936 | 4.73% |
| Japan | 3518 | 4.23% |
| Italy | 519 | 0.62% |
| United Kingdom | 477 | 0.57% |
| India | 427 | 0.51% |
| France | 354 | 0.43% |
| Spain | 307 | 0.37% |
| Austria | 238 | 0.29% |
| Netherlands | 163 | 0.20% |
| Canada | 162 | 0.19% |
| Australia | 96 | 0.12% |
| Switzerland | 75 | 0.09% |
| Mexico | 46 | 0.06% |
| Brazil | 44 | 0.05% |
| China | 43 | 0.05% |
| Ireland | 43 | 0.05% |
| Sweden | 42 | 0.05% |
| Turkey | 42 | 0.05% |
| Puerto Rico | 40 | 0.05% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Custom - Furniture & Home Decor
Shopify - Clothing & Accessories
Shopify - Arts & Entertainment
Shopify - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Jewelry & Watches
Shopify - Gifts & Special Occasions
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 87.2k | 100.00% |
| Emails | 44.3k | 50.74% |
| Phones | 8.8k | 10.07% |
| Ecommerce platform | 87.2k | 99.93% |
| Couriers | 19.5k | 22.40% |
| Payment Providers | 18.0k | 20.65% |
| Categories | 65.9k | 75.56% |
| Social Media | 63.5k | 72.82% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Amazon Pay e-commerce landscape:
Analyze 84.2k verified e-commerce stores on Amazon Pay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Amazon Pay e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Amazon Pay e-commerce intelligence?
-
We track 84.2k verified Amazon Pay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 28.9% among stores with at least one detectable social profile (55,554 stores) , followed by Facebook (26.0%) and YouTube (12.0%) .
Base: 63,522 stores with any detectable social profile (72.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
55,554 stores
50,011 stores
23,080 stores
21,796 stores
17,854 stores
14,038 stores
4,247 stores
4,133 stores
1,023 stores
767 stores
Visual Distribution