Amazon Pay Technology Adoption in E-commerce
Discover 90.2k e-commerce stores using Amazon Pay. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 90.0% of stores with physical delivery (80,666 stores) , followed by MakeShop (2.5%) and Custom (2.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
80,666 stores
2,233 stores
2,141 stores
1,101 stores
972 stores
883 stores
855 stores
172 stores
161 stores
155 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 80666 | 89.96% |
| MakeShop | 2233 | 2.49% |
| Custom | 2141 | 2.39% |
| PrestaShop | 1101 | 1.23% |
| JTL Shop | 972 | 1.08% |
| WooCommerce | 883 | 0.98% |
| Shopware | 855 | 0.95% |
| Magento | 172 | 0.19% |
| plentyShop LTS, plentymarkets | 161 | 0.18% |
| plentymarkets, plentyShop LTS | 155 | 0.17% |
| Salesforce Commerce Cloud | 102 | 0.11% |
| Modified eCommerce | 63 | 0.07% |
| BigCommerce | 59 | 0.07% |
| OpenCart | 59 | 0.07% |
| Zoorix, Shopify | 50 | 0.06% |
All Stores Distribution
Shopify holds 89.0% share of all Amazon Pay e-commerce stores (85,242) , with MakeShop at 2.4% and Custom at 2.2% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
85,242 stores
2,269 stores
2,141 stores
1,171 stores
1,443 stores
1,110 stores
1,416 stores
230 stores
217 stores
211 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 85242 | 88.97% |
| MakeShop | 2269 | 2.37% |
| Custom | 2141 | 2.23% |
| PrestaShop | 1171 | 1.22% |
| JTL Shop | 1443 | 1.51% |
| WooCommerce | 1110 | 1.16% |
| Shopware | 1416 | 1.48% |
| Magento | 230 | 0.24% |
| plentyShop LTS, plentymarkets | 217 | 0.23% |
| plentymarkets, plentyShop LTS | 211 | 0.22% |
| Salesforce Commerce Cloud | 108 | 0.11% |
| Modified eCommerce | 77 | 0.08% |
| BigCommerce | 61 | 0.06% |
| OpenCart | 62 | 0.06% |
| Zoorix, Shopify | 53 | 0.06% |
Categories Distribution
Clothing & Accessories leads with 32.2% of all stores (21,725 stores) , followed by Health & Beauty (18.7%) and Food & Beverages (8.2%) .
Top 10 Categories
21,725 stores
12,614 stores
5,522 stores
4,964 stores
3,244 stores
3,046 stores
2,580 stores
2,456 stores
2,360 stores
2,097 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 21725 | 32.16% |
| Health & Beauty | 12614 | 18.67% |
| Food & Beverages | 5522 | 8.17% |
| Jewelry & Watches | 4964 | 7.35% |
| Home & Garden | 3244 | 4.80% |
| Electronics & Technology | 3046 | 4.51% |
| Arts & Entertainment | 2580 | 3.82% |
| Sporting Goods & Outdoor Gear | 2456 | 3.64% |
| Gifts & Special Occasions | 2360 | 3.49% |
| Vehicles & Parts | 2097 | 3.10% |
| Furniture & Home Decor | 1881 | 2.78% |
| Pets & Pet Supplies | 1818 | 2.69% |
| Toys & Games | 1351 | 2.00% |
| Tools & Hardware | 1115 | 1.65% |
| Baby & Toddler | 787 | 1.16% |
Payment Providers Distribution
PayPal leads with 19.1% among AI-verified physical stores (8,491 stores) , followed by American Express (12.2%) and Amazon Pay (11.9%) .
Base: 20,040 AI-verified physical stores with detectable payment providers (20.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8,491 stores
5,434 stores
5,270 stores
3,725 stores
3,371 stores
3,098 stores
3,006 stores
2,748 stores
2,394 stores
1,958 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 8491 | 19.12% |
| American Express | 5434 | 12.24% |
| Amazon Pay | 5270 | 11.87% |
| MasterCard | 3725 | 8.39% |
| Apple Pay | 3371 | 7.59% |
| Stripe Connect | 3098 | 6.98% |
| Klarna | 3006 | 6.77% |
| Google Pay | 2748 | 6.19% |
| VISA | 2394 | 5.39% |
| JCB | 1958 | 4.41% |
| Amazon Payments | 1819 | 4.10% |
| Bolt | 1078 | 2.43% |
| SEPA | 778 | 1.75% |
| Affirm | 633 | 1.43% |
| Paddle | 603 | 1.36% |
Shipping Carriers Distribution
USPS leads with 34.7% among AI-verified physical stores (12,641 stores) , followed by UPS (26.8%) and FedEx (14.9%) .
Base: 20,074 AI-verified physical stores with detectable shipping carriers (20.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 12641 | 34.72% |
| UPS | 9753 | 26.79% |
| FedEx | 5435 | 14.93% |
| DHL | 4972 | 13.66% |
| DPD | 920 | 2.53% |
| GLS | 626 | 1.72% |
| Deutsche Post | 500 | 1.37% |
| Hermes | 384 | 1.05% |
| Speedy | 230 | 0.63% |
| TNT | 222 | 0.61% |
| Canada Post | 217 | 0.60% |
| Royal Mail | 204 | 0.56% |
| ePacket | 120 | 0.33% |
| Blue Star | 91 | 0.25% |
| Estes | 89 | 0.24% |
Store Launch Timeline
Over the past 12 months, 13,219 new stores were launched in Amazon Pay , with the highest activity in 2025-12 (864 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
864 stores launched
944 stores launched
964 stores launched
1,373 stores launched
1,510 stores launched
1,393 stores launched
1,115 stores launched
1,232 stores launched
1,103 stores launched
1,166 stores launched
977 stores launched
578 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 864 | 6.54% |
| 2025-11 | 944 | 7.14% |
| 2025-10 | 964 | 7.29% |
| 2025-09 | 1373 | 10.39% |
| 2025-08 | 1510 | 11.42% |
| 2025-07 | 1393 | 10.54% |
| 2025-06 | 1115 | 8.43% |
| 2025-05 | 1232 | 9.32% |
| 2025-04 | 1103 | 8.34% |
| 2025-03 | 1166 | 8.82% |
| 2025-02 | 977 | 7.39% |
| 2025-01 | 578 | 4.37% |
Active Stores by Launch Year
Currently, 89,512 active stores in Amazon Pay are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
13,545 active stores
10,776 active stores
8,239 active stores
6,835 active stores
7,647 active stores
7,267 active stores
4,798 active stores
4,633 active stores
3,671 active stores
2,260 active stores
2,102 active stores
2,242 active stores
2,700 active stores
1,544 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2 | 0.00% |
| 2025 | 13545 | 15.13% |
| 2024 | 10776 | 12.04% |
| 2023 | 8239 | 9.20% |
| 2022 | 6835 | 7.64% |
| 2021 | 7647 | 8.54% |
| 2020 | 7267 | 8.12% |
| 2019 | 4798 | 5.36% |
| 2018 | 4633 | 5.18% |
| 2017 | 3671 | 4.10% |
| 2016 | 2260 | 2.52% |
| 2015 | 2102 | 2.35% |
| 2014 | 2242 | 2.50% |
| 2013 | 2700 | 3.02% |
| 2012 | 1544 | 1.72% |
| 2011 | 1728 | 1.93% |
| 2010 | 1210 | 1.35% |
| 2009 | 1146 | 1.28% |
| 2008 | 833 | 0.93% |
| 2007 | 780 | 0.87% |
| 2006 | 623 | 0.70% |
| 2005 | 674 | 0.75% |
| 2004 | 893 | 1.00% |
| 2003 | 594 | 0.66% |
| 2002 | 495 | 0.55% |
| 2001 | 691 | 0.77% |
| 2000 | 462 | 0.52% |
| 1999 | 429 | 0.48% |
| 1998 | 311 | 0.35% |
| 1997 | 192 | 0.21% |
| 1996 | 144 | 0.16% |
| 1995 | 46 | 0.05% |
Geographic Distribution
United States leads with 89.1% (78,602 AI-verified stores) , followed by Japan (3.9%) and Germany (3.4%) .
Base: 88,233 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
78,602 AI-verified stores
3,456 AI-verified stores
2,980 AI-verified stores
531 AI-verified stores
491 AI-verified stores
471 AI-verified stores
360 AI-verified stores
324 AI-verified stores
195 AI-verified stores
182 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 78602 | 89.08% |
| Japan | 3456 | 3.92% |
| Germany | 2980 | 3.38% |
| Italy | 531 | 0.60% |
| United Kingdom | 491 | 0.56% |
| India | 471 | 0.53% |
| France | 360 | 0.41% |
| Spain | 324 | 0.37% |
| Austria | 195 | 0.22% |
| Netherlands | 182 | 0.21% |
| Canada | 151 | 0.17% |
| Australia | 83 | 0.09% |
| Turkey | 75 | 0.09% |
| Switzerland | 69 | 0.08% |
| Sweden | 48 | 0.05% |
| Brazil | 46 | 0.05% |
| Poland | 46 | 0.05% |
| Ireland | 43 | 0.05% |
| Mexico | 40 | 0.05% |
| Belgium | 40 | 0.05% |
Featured Stores
Discover the strongest performers and newest entrants in Amazon Pay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify
Shopify
WooCommerce - Toys & Games
WooCommerce - Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 96.6k | 100.00% |
| Emails | 47.0k | 48.61% |
| Phones | 9.3k | 9.62% |
| Ecommerce platform | 96.5k | 99.86% |
| Couriers | 20.1k | 20.78% |
| Payment Providers | 20.0k | 20.74% |
| Categories | 73.2k | 75.80% |
| Social Media | 68.4k | 70.80% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Amazon Pay E-commerce Database to:
Gain actionable insights into 90.2k physical stores in Amazon Pay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Amazon Pay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Amazon Pay E-commerce Database?
-
Our database covers over 90.2k Amazon Pay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 29.2% among stores with at least one detectable social profile (58,327 stores) , followed by Facebook (25.9%) and YouTube (11.6%) .
Base: 68,404 stores with any detectable social profile (70.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
58,327 stores
51,734 stores
23,279 stores
23,243 stores
18,565 stores
14,636 stores
4,378 stores
4,009 stores
927 stores
751 stores
Visual Distribution