Amazon Pay Technology Adoption in E-commerce

Discover 84.2k verified e-commerce stores using Amazon Pay. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 87.2k domains. 84.2k verified as active stores with physical delivery.

· · Next full refresh: April 2026

84.2k verified active stores out of 87.2k detected · 96.5% verification rate

E-commerce Platforms Distribution

Shopify leads with 88.7% of stores with physical delivery (74,137 stores) , followed by MakeShop (2.7%) and Custom (2.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 88.7%

74,137 stores

2,288 stores

2,178 stores

1,157 stores

1,151 stores

994 stores

781 stores

184 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Amazon Pay
Platform Stores with Physical Delivery Percentage
Shopify 74137 88.67%
MakeShop 2288 2.74%
Custom 2178 2.60%
JTL Shop 1157 1.38%
Shopware 1151 1.38%
PrestaShop 994 1.19%
WooCommerce 781 0.93%
plentymarkets, plentyShop LTS 199 0.24%
plentyShop LTS, plentymarkets 186 0.22%
Magento 184 0.22%
Salesforce Commerce Cloud 99 0.12%
Modified eCommerce 79 0.09%
OpenCart 65 0.08%
Shopify, Zoorix 58 0.07%
BigCommerce 55 0.07%

Categories Distribution

Clothing & Accessories leads with 30.4% of all stores (19,210 stores) , followed by Health & Beauty (18.5%) and Food & Beverages (8.6%) .

Base: 63,115 AI-verified stores with physical delivery and detected product categories (75.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 30.4%

19,210 stores

Health & Beauty 18.5%

11,699 stores

Food & Beverages 8.6%

5,428 stores

Jewelry & Watches 7.2%

4,554 stores

Home & Garden 4.9%

3,114 stores

Electronics & Technology 4.6%

2,928 stores

Arts & Entertainment 4.4%

2,749 stores

Sporting Goods & Outdoor Gear 3.7%

2,338 stores

Gifts & Special Occasions 3.6%

2,292 stores

Vehicles & Parts 3.2%

1,994 stores

Visual Distribution

Distribution of top 10 Amazon Pay store categories (March 2026)
Distribution of categories in Amazon Pay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 19210 30.44%
Health & Beauty 11699 18.54%
Food & Beverages 5428 8.60%
Jewelry & Watches 4554 7.22%
Home & Garden 3114 4.93%
Electronics & Technology 2928 4.64%
Arts & Entertainment 2749 4.36%
Sporting Goods & Outdoor Gear 2338 3.70%
Gifts & Special Occasions 2292 3.63%
Vehicles & Parts 1994 3.16%
Furniture & Home Decor 1833 2.90%
Pets & Pet Supplies 1632 2.59%
Toys & Games 1315 2.08%
Tools & Hardware 1143 1.81%
Books & Media 886 1.40%

Payment Providers Distribution

PayPal leads with 19.1% among AI-verified physical stores (8,928 stores) , followed by Amazon Pay (12.5%) and American Express (11.3%) .

Base: 18,016 AI-verified physical stores with detectable payment providers (20.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 19.1%

8,928 stores

5,846 stores

5,262 stores

3,720 stores

3,639 stores

3,497 stores

2,887 stores

2,737 stores

VISA 5.4%

2,528 stores

2,253 stores

Visual Distribution

Distribution of top 10 Amazon Pay payment providers (March 2026)
Distribution of payment providers in Amazon Pay e-commerce stores
Payment Provider Store Count Market Share
PayPal 8928 19.12%
Amazon Pay 5846 12.52%
American Express 5262 11.27%
MasterCard 3720 7.97%
Apple Pay 3639 7.79%
Klarna 3497 7.49%
Google Pay 2887 6.18%
Stripe Connect 2737 5.86%
VISA 2528 5.41%
Amazon Payments 2253 4.83%
JCB 1990 4.26%
SEPA 1057 2.26%
Bolt 980 2.10%
Affirm 725 1.55%
Mollie 637 1.36%

Shipping Carriers Distribution

USPS leads with 33.0% among AI-verified physical stores (12,415 stores) , followed by UPS (26.4%) and FedEx (14.9%) .

Base: 19,536 AI-verified physical stores with detectable shipping carriers (22.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 33.0%

12,415 stores

UPS 26.4%

9,919 stores

FedEx 14.9%

5,598 stores

DHL 14.7%

5,507 stores

DPD 3.0%

1,145 stores

GLS 2.0%

762 stores

689 stores

420 stores

236 stores

TNT 0.6%

213 stores

Visual Distribution

Distribution of top 10 Amazon Pay shipping carriers (March 2026)
Distribution of shipping carriers in Amazon Pay e-commerce stores
Shipping Carrier Store Count Market Share
USPS 12415 33.04%
UPS 9919 26.40%
FedEx 5598 14.90%
DHL 5507 14.66%
DPD 1145 3.05%
GLS 762 2.03%
Deutsche Post 689 1.83%
Hermes 420 1.12%
Speedy 236 0.63%
TNT 213 0.57%
Royal Mail 203 0.54%
Canada Post 189 0.50%
ePacket 96 0.26%
Estes 93 0.25%
Colissimo 85 0.23%

Store Launch Timeline

Over the past 12 months, 9,068 new stores were launched in Amazon Pay , with the highest activity in 2026-02 (4 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 0.0%

4 stores launched

2026-01 10.3%

936 stores launched

2025-12 9.0%

820 stores launched

2025-11 9.0%

817 stores launched

2025-10 8.1%

737 stores launched

2025-09 9.2%

833 stores launched

2025-08 10.3%

933 stores launched

2025-07 9.0%

815 stores launched

2025-06 8.1%

732 stores launched

2025-05 9.3%

845 stores launched

2025-04 8.7%

792 stores launched

2025-03 8.9%

804 stores launched

Monthly Trend

Monthly store launches in Amazon Pay (March 2026)
Monthly store launches in Amazon Pay over the past 12 months
Month Stores Launched Percentage
2026-02 4 0.04%
2026-01 936 10.32%
2025-12 820 9.04%
2025-11 817 9.01%
2025-10 737 8.13%
2025-09 833 9.19%
2025-08 933 10.29%
2025-07 815 8.99%
2025-06 732 8.07%
2025-05 845 9.32%
2025-04 792 8.73%
2025-03 804 8.87%

Active Stores by Launch Year

Currently, 83,552 active stores in Amazon Pay are tracked in our database , with the most stores launched in 2026 (940 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.1%

940 active stores

2025 11.5%

9,618 active stores

2024 11.4%

9,563 active stores

2023 9.1%

7,618 active stores

2022 7.8%

6,556 active stores

2021 8.5%

7,123 active stores

2020 8.4%

7,014 active stores

2019 5.5%

4,636 active stores

2018 5.5%

4,590 active stores

2017 4.4%

3,680 active stores

2016 2.7%

2,234 active stores

2015 2.5%

2,101 active stores

2014 2.7%

2,227 active stores

2013 3.2%

2,674 active stores

2012 1.9%

1,581 active stores

Distribution by Launch Year

Active stores in Amazon Pay by original launch year (March 2026)
Active stores in Amazon Pay by launch year
Launch Year Active Stores Percentage
2026 940 1.13%
2025 9618 11.51%
2024 9563 11.45%
2023 7618 9.12%
2022 6556 7.85%
2021 7123 8.53%
2020 7014 8.39%
2019 4636 5.55%
2018 4590 5.49%
2017 3680 4.40%
2016 2234 2.67%
2015 2101 2.51%
2014 2227 2.67%
2013 2674 3.20%
2012 1581 1.89%
2011 1692 2.03%
2010 1249 1.49%
2009 1157 1.38%
2008 878 1.05%
2007 793 0.95%
2006 637 0.76%
2005 675 0.81%
2004 890 1.07%
2003 593 0.71%
2002 508 0.61%
2001 700 0.84%
2000 478 0.57%
1999 448 0.54%
1998 314 0.38%
1997 199 0.24%
1996 141 0.17%
1995 45 0.05%

Social Media Usage

Instagram leads with 28.9% among stores with at least one detectable social profile (55,554 stores) , followed by Facebook (26.0%) and YouTube (12.0%) .

Base: 63,522 stores with any detectable social profile (72.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.9%

55,554 stores

Facebook 26.0%

50,011 stores

YouTube 12.0%

23,080 stores

TikTok 11.3%

21,796 stores

Pinterest 9.3%

17,854 stores

Twitter 7.3%

14,038 stores

X 2.2%

4,247 stores

LinkedIn 2.1%

4,133 stores

Vimeo 0.5%

1,023 stores

WhatsApp 0.4%

767 stores

Visual Distribution

Distribution of social media platforms in Amazon Pay (March 2026)
Distribution of social media platforms in Amazon Pay e-commerce stores
Social Platform Store Count Market Share
Instagram 55554 28.86%
Facebook 50011 25.98%
YouTube 23080 11.99%
TikTok 21796 11.32%
Pinterest 17854 9.27%
Twitter 14038 7.29%
X 4247 2.21%
LinkedIn 4133 2.15%
Vimeo 1023 0.53%
WhatsApp 767 0.40%

Geographic Distribution

United States leads with 87.3% (72,577 AI-verified stores) , followed by Germany (4.7%) and Japan (4.2%) .

Base: 83,149 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

72,577 AI-verified stores

3,936 AI-verified stores

Japan 4.2%

3,518 AI-verified stores

Italy 0.6%

519 AI-verified stores

477 AI-verified stores

India 0.5%

427 AI-verified stores

354 AI-verified stores

Spain 0.4%

307 AI-verified stores

238 AI-verified stores

163 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon Pay (March 2026)
Geographic distribution of stores using Amazon Pay
Country AI-Verified Store Count Market Share
United States 72577 87.29%
Germany 3936 4.73%
Japan 3518 4.23%
Italy 519 0.62%
United Kingdom 477 0.57%
India 427 0.51%
France 354 0.43%
Spain 307 0.37%
Austria 238 0.29%
Netherlands 163 0.20%
Canada 162 0.19%
Australia 96 0.12%
Switzerland 75 0.09%
Mexico 46 0.06%
Brazil 44 0.05%
China 43 0.05%
Ireland 43 0.05%
Sweden 42 0.05%
Turkey 42 0.05%
Puerto Rico 40 0.05%

Data Coverage

Field Rows count Coverage
Website 87.2k 100.00%
Emails 44.3k 50.74%
Phones 8.8k 10.07%
Ecommerce platform 87.2k 99.93%
Couriers 19.5k 22.40%
Payment Providers 18.0k 20.65%
Categories 65.9k 75.56%
Social Media 63.5k 72.82%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Amazon Pay e-commerce landscape:

Analyze 84.2k verified e-commerce stores on Amazon Pay - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Amazon Pay e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Amazon Pay e-commerce intelligence?

We track 84.2k verified Amazon Pay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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