Amazon ELB Technology Adoption in E-commerce

Discover 2.2k e-commerce stores using Amazon ELB. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Raku-uru Cart leads with 64.1% of stores with physical delivery (1,396 stores) , followed by Custom (35.2%) and Magento (0.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,396 stores

Custom 35.2%

766 stores

3 stores

3 stores

2 stores

2 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Amazon ELB
Platform Stores with Physical Delivery Percentage
Raku-uru Cart 1396 64.10%
Custom 766 35.17%
Magento 3 0.14%
SAP Commerce Cloud 3 0.14%
OpenCart 2 0.09%
WooCommerce 2 0.09%
HCL Commerce 1 0.05%
osCommerce 1 0.05%
Shopify 1 0.05%
nopCommerce 1 0.05%
PrestaShop 1 0.05%
EC-CUBE 1 0.05%
Botble CMS 0 0.00%
Gumroad 0 0.00%
DigitalRiver 0 0.00%

All Stores Distribution

Raku-uru Cart holds 64.5% share of all Amazon ELB e-commerce stores (1,468) , with Custom at 33.7% and Magento at 0.3% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,468 stores

Custom 33.7%

766 stores

7 stores

3 stores

2 stores

13 stores

2 stores

1 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Amazon ELB
Platform Total Stores Percentage
Raku-uru Cart 1468 64.53%
Custom 766 33.67%
Magento 7 0.31%
SAP Commerce Cloud 3 0.13%
OpenCart 2 0.09%
WooCommerce 13 0.57%
HCL Commerce 2 0.09%
osCommerce 1 0.04%
Shopify 2 0.09%
nopCommerce 2 0.09%
PrestaShop 1 0.04%
EC-CUBE 1 0.04%
Botble CMS 1 0.04%
Gumroad 3 0.13%
DigitalRiver 3 0.13%

Categories Distribution

Food & Beverages leads with 51.4% of all stores (915 stores) , followed by Vehicles & Parts (16.2%) and Health & Beauty (8.9%) .

Top 10 Categories

Food & Beverages 51.4%

915 stores

Vehicles & Parts 16.2%

288 stores

Health & Beauty 8.9%

158 stores

Gifts & Special Occasions 4.3%

77 stores

Sporting Goods & Outdoor Gear 3.7%

65 stores

Clothing & Accessories 3.1%

55 stores

Electronics & Technology 2.8%

49 stores

Arts & Entertainment 2.5%

44 stores

Home & Garden 1.6%

29 stores

Tools & Hardware 1.3%

24 stores

Visual Distribution

Distribution of top 10 Amazon ELB store categories (November 2025)
Distribution of categories in Amazon ELB e-commerce stores
Category Number of Stores Percentage
Food & Beverages 915 51.40%
Vehicles & Parts 288 16.18%
Health & Beauty 158 8.88%
Gifts & Special Occasions 77 4.33%
Sporting Goods & Outdoor Gear 65 3.65%
Clothing & Accessories 55 3.09%
Electronics & Technology 49 2.75%
Arts & Entertainment 44 2.47%
Home & Garden 29 1.63%
Tools & Hardware 24 1.35%
Pets & Pet Supplies 21 1.18%
Furniture & Home Decor 15 0.84%
Toys & Games 15 0.84%
Business & Industrial 14 0.79%
Books & Media 11 0.62%

Payment Providers Distribution

VISA leads with 28.2% among AI-verified physical stores (110 stores) , followed by JCB (22.8%) and PayPal (11.0%) .

Base: 253 AI-verified physical stores with detectable payment providers (11.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 28.2%

110 stores

JCB 22.8%

89 stores

PayPal 11.0%

43 stores

41 stores

Bolt 8.2%

32 stores

20 stores

18 stores

12 stores

8 stores

4 stores

Visual Distribution

Distribution of top 10 Amazon ELB payment providers (November 2025)
Distribution of payment providers in Amazon ELB e-commerce stores
Payment Provider Store Count Market Share
VISA 110 28.21%
JCB 89 22.82%
PayPal 43 11.03%
MasterCard 41 10.51%
Bolt 32 8.21%
Zip Pay 20 5.13%
American Express 18 4.62%
Stripe Connect 12 3.08%
Boleto 8 2.05%
Paddle 4 1.03%
Affirm 4 1.03%
Klarna 3 0.77%
Braintree 2 0.51%
AfterPay 2 0.51%
Worldpay 2 0.51%

Shipping Carriers Distribution

UPS leads with 25.8% among AI-verified physical stores (39 stores) , followed by FedEx (19.9%) and GLS (19.2%) .

Base: 105 AI-verified physical stores with detectable shipping carriers (4.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 25.8%

39 stores

FedEx 19.9%

30 stores

GLS 19.2%

29 stores

USPS 19.2%

29 stores

Estes 4.0%

6 stores

4 stores

DPD 2.0%

3 stores

2 stores

2 stores

TCS 1.3%

2 stores

Visual Distribution

Distribution of top 10 Amazon ELB shipping carriers (November 2025)
Distribution of shipping carriers in Amazon ELB e-commerce stores
Shipping Carrier Store Count Market Share
UPS 39 25.83%
FedEx 30 19.87%
GLS 29 19.21%
USPS 29 19.21%
Estes 6 3.97%
Royal Mail 4 2.65%
DPD 3 1.99%
Blue Star 2 1.32%
Correios 2 1.32%
TCS 2 1.32%
DHL 1 0.66%
Hunter Express 1 0.66%
Australia Post 1 0.66%
Arrow XL 1 0.66%
Pitney Bowes 1 0.66%

Store Launch Timeline

Over the past 12 months, 105 new stores were launched in Amazon ELB , with the highest activity in 2025-10 (7 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 6.7%

7 stores launched

2025-09 7.6%

8 stores launched

2025-08 3.8%

4 stores launched

2025-07 8.6%

9 stores launched

2025-06 6.7%

7 stores launched

2025-05 8.6%

9 stores launched

2025-04 17.1%

18 stores launched

2025-03 11.4%

12 stores launched

2025-02 9.5%

10 stores launched

2025-01 6.7%

7 stores launched

2024-12 8.6%

9 stores launched

2024-11 4.8%

5 stores launched

Monthly Trend

Monthly store launches in Amazon ELB (November 2025)
Monthly store launches in Amazon ELB over the past 12 months
Month Stores Launched Percentage
2025-10 7 6.67%
2025-09 8 7.62%
2025-08 4 3.81%
2025-07 9 8.57%
2025-06 7 6.67%
2025-05 9 8.57%
2025-04 18 17.14%
2025-03 12 11.43%
2025-02 10 9.52%
2025-01 7 6.67%
2024-12 9 8.57%
2024-11 5 4.76%

Active Stores by Launch Year

Currently, 2,163 active stores in Amazon ELB are tracked in our database , with the most stores launched in 2025 (91 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.2%

91 active stores

2024 5.7%

123 active stores

2023 6.5%

140 active stores

2022 11.9%

257 active stores

2021 13.0%

281 active stores

2020 14.9%

322 active stores

2019 6.2%

134 active stores

2018 5.3%

114 active stores

2017 4.4%

95 active stores

2016 2.2%

47 active stores

2015 2.1%

45 active stores

2014 1.2%

26 active stores

2013 2.5%

54 active stores

2012 1.7%

36 active stores

2011 2.1%

46 active stores

Distribution by Launch Year

Active stores in Amazon ELB by original launch year (November 2025)
Active stores in Amazon ELB by launch year
Launch Year Active Stores Percentage
2025 91 4.21%
2024 123 5.69%
2023 140 6.47%
2022 257 11.88%
2021 281 12.99%
2020 322 14.89%
2019 134 6.20%
2018 114 5.27%
2017 95 4.39%
2016 47 2.17%
2015 45 2.08%
2014 26 1.20%
2013 54 2.50%
2012 36 1.66%
2011 46 2.13%
2010 39 1.80%
2009 37 1.71%
2008 30 1.39%
2007 31 1.43%
2006 25 1.16%
2005 22 1.02%
2004 32 1.48%
2003 21 0.97%
2002 24 1.11%
2001 35 1.62%
2000 22 1.02%
1999 15 0.69%
1998 9 0.42%
1997 3 0.14%
1996 6 0.28%
1995 1 0.05%

Social Media Usage

Facebook leads with 41.5% among stores with at least one detectable social profile (1,658 stores) , followed by Twitter (30.2%) and Instagram (16.7%) .

Base: 1,892 stores with any detectable social profile (82.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 41.5%

1,658 stores

Twitter 30.2%

1,207 stores

Instagram 16.7%

669 stores

YouTube 6.4%

256 stores

LinkedIn 1.9%

75 stores

X 1.8%

73 stores

TikTok 0.7%

27 stores

Pinterest 0.6%

23 stores

WhatsApp 0.1%

5 stores

Vimeo 0.1%

4 stores

Visual Distribution

Distribution of social media platforms in Amazon ELB (November 2025)
Distribution of social media platforms in Amazon ELB e-commerce stores
Social Platform Store Count Market Share
Facebook 1658 41.48%
Twitter 1207 30.20%
Instagram 669 16.74%
YouTube 256 6.40%
LinkedIn 75 1.88%
X 73 1.83%
TikTok 27 0.68%
Pinterest 23 0.58%
WhatsApp 5 0.13%
Vimeo 4 0.10%

Geographic Distribution

Japan leads with 69.7% (1,429 AI-verified stores) , followed by Australia (13.1%) and United States (7.0%) .

Base: 2,051 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Japan 69.7%

1,429 AI-verified stores

268 AI-verified stores

144 AI-verified stores

47 AI-verified stores

27 AI-verified stores

25 AI-verified stores

16 AI-verified stores

15 AI-verified stores

12 AI-verified stores

9 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon ELB (November 2025)
Geographic distribution of stores using Amazon ELB
Country AI-Verified Store Count Market Share
Japan 1429 69.67%
Australia 268 13.07%
United States 144 7.02%
Brazil 47 2.29%
Hungary 27 1.32%
Lithuania 25 1.22%
Canada 16 0.78%
United Kingdom 15 0.73%
Argentina 12 0.59%
South Korea 9 0.44%
Italy 8 0.39%
France 7 0.34%
Spain 7 0.34%
New Zealand 7 0.34%
Germany 6 0.29%
Mexico 6 0.29%
Chile 5 0.24%
India 5 0.24%
Sweden 4 0.20%
Vietnam 4 0.20%

Dataset Coverage

Field Rows count Coverage
Website 2.3k 100.00%
Emails 1.9k 82.15%
Phones 565.0 24.48%
Ecommerce platform 2.3k 98.57%
Couriers 105.0 4.55%
Payment Providers 253.0 10.96%
Categories 1.9k 80.85%
Social Media 1.9k 81.98%

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Frequently Asked Questions

What data is included in the Amazon ELB E-commerce Database?

Our database covers over 2.2k Amazon ELB physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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