Amazon ELB Technology Adoption in E-commerce

Discover 2.0k e-commerce stores using Amazon ELB. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Raku-uru Cart leads with 73.1% of stores with physical delivery (1,492 stores) , followed by Custom (26.2%) and SAP Commerce Cloud (0.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,492 stores

Custom 26.2%

534 stores

3 stores

3 stores

2 stores

2 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Amazon ELB
Platform Stores with Physical Delivery Percentage
Raku-uru Cart 1492 73.07%
Custom 534 26.15%
SAP Commerce Cloud 3 0.15%
Magento 3 0.15%
OpenCart 2 0.10%
WooCommerce 2 0.10%
HCL Commerce 1 0.05%
PrestaShop 1 0.05%
osCommerce 1 0.05%
Shopify 1 0.05%
nopCommerce 1 0.05%
EC-CUBE 1 0.05%
Gumroad 0 0.00%
Botble CMS 0 0.00%
DigitalRiver 0 0.00%

All Stores Distribution

Raku-uru Cart holds 73.3% share of all Amazon ELB e-commerce stores (1,579) , with Custom at 24.8% and SAP Commerce Cloud at 0.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,579 stores

Custom 24.8%

534 stores

3 stores

6 stores

2 stores

14 stores

2 stores

1 stores

1 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Amazon ELB
Platform Total Stores Percentage
Raku-uru Cart 1579 73.31%
Custom 534 24.79%
SAP Commerce Cloud 3 0.14%
Magento 6 0.28%
OpenCart 2 0.09%
WooCommerce 14 0.65%
HCL Commerce 2 0.09%
PrestaShop 1 0.05%
osCommerce 1 0.05%
Shopify 2 0.09%
nopCommerce 2 0.09%
EC-CUBE 1 0.05%
Gumroad 3 0.14%
Botble CMS 1 0.05%
DigitalRiver 3 0.14%

Categories Distribution

Food & Beverages leads with 58.3% of all stores (970 stores) , followed by Vehicles & Parts (10.3%) and Health & Beauty (7.4%) .

Top 10 Categories

Food & Beverages 58.3%

970 stores

Vehicles & Parts 10.3%

172 stores

Health & Beauty 7.4%

123 stores

Gifts & Special Occasions 4.9%

82 stores

Sporting Goods & Outdoor Gear 3.6%

60 stores

Clothing & Accessories 3.2%

53 stores

Electronics & Technology 2.6%

44 stores

Arts & Entertainment 2.5%

42 stores

Home & Garden 1.6%

27 stores

Tools & Hardware 1.4%

24 stores

Visual Distribution

Distribution of top 10 Amazon ELB store categories (November 2025)
Distribution of categories in Amazon ELB e-commerce stores
Category Number of Stores Percentage
Food & Beverages 970 58.29%
Vehicles & Parts 172 10.34%
Health & Beauty 123 7.39%
Gifts & Special Occasions 82 4.93%
Sporting Goods & Outdoor Gear 60 3.61%
Clothing & Accessories 53 3.19%
Electronics & Technology 44 2.64%
Arts & Entertainment 42 2.52%
Home & Garden 27 1.62%
Tools & Hardware 24 1.44%
Pets & Pet Supplies 18 1.08%
Toys & Games 16 0.96%
Furniture & Home Decor 13 0.78%
Collectibles & Hobbies 10 0.60%
Books & Media 10 0.60%

Payment Providers Distribution

VISA leads with 26.2% among AI-verified physical stores (98 stores) , followed by JCB (24.3%) and PayPal (11.2%) .

Base: 239 AI-verified physical stores with detectable payment providers (10.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 26.2%

98 stores

JCB 24.3%

91 stores

PayPal 11.2%

42 stores

39 stores

Bolt 8.6%

32 stores

20 stores

17 stores

11 stores

8 stores

4 stores

Visual Distribution

Distribution of top 10 Amazon ELB payment providers (November 2025)
Distribution of payment providers in Amazon ELB e-commerce stores
Payment Provider Store Count Market Share
VISA 98 26.20%
JCB 91 24.33%
PayPal 42 11.23%
MasterCard 39 10.43%
Bolt 32 8.56%
Zip Pay 20 5.35%
American Express 17 4.55%
Stripe Connect 11 2.94%
Boleto 8 2.14%
Affirm 4 1.07%
Paddle 4 1.07%
Worldpay 2 0.53%
AfterPay 2 0.53%
Braintree 2 0.53%
Klarna 2 0.53%

Shipping Carriers Distribution

UPS leads with 25.9% among AI-verified physical stores (38 stores) , followed by FedEx (20.4%) and USPS (19.7%) .

Base: 102 AI-verified physical stores with detectable shipping carriers (4.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 25.9%

38 stores

FedEx 20.4%

30 stores

USPS 19.7%

29 stores

GLS 18.4%

27 stores

Estes 4.1%

6 stores

4 stores

2 stores

2 stores

TCS 1.4%

2 stores

DPD 1.4%

2 stores

Visual Distribution

Distribution of top 10 Amazon ELB shipping carriers (November 2025)
Distribution of shipping carriers in Amazon ELB e-commerce stores
Shipping Carrier Store Count Market Share
UPS 38 25.85%
FedEx 30 20.41%
USPS 29 19.73%
GLS 27 18.37%
Estes 6 4.08%
Royal Mail 4 2.72%
Blue Star 2 1.36%
Correios 2 1.36%
TCS 2 1.36%
DPD 2 1.36%
LWE 1 0.68%
CBL 1 0.68%
Hunter Express 1 0.68%
PostNL 1 0.68%
Yodel 1 0.68%

Store Launch Timeline

Over the past 12 months, 107 new stores were launched in Amazon ELB , with the highest activity in 2025-10 (7 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 6.5%

7 stores launched

2025-09 7.5%

8 stores launched

2025-08 3.7%

4 stores launched

2025-07 9.3%

10 stores launched

2025-06 6.5%

7 stores launched

2025-05 8.4%

9 stores launched

2025-04 16.8%

18 stores launched

2025-03 11.2%

12 stores launched

2025-02 9.3%

10 stores launched

2025-01 7.5%

8 stores launched

2024-12 8.4%

9 stores launched

2024-11 4.7%

5 stores launched

Monthly Trend

Monthly store launches in Amazon ELB (November 2025)
Monthly store launches in Amazon ELB over the past 12 months
Month Stores Launched Percentage
2025-10 7 6.54%
2025-09 8 7.48%
2025-08 4 3.74%
2025-07 10 9.35%
2025-06 7 6.54%
2025-05 9 8.41%
2025-04 18 16.82%
2025-03 12 11.21%
2025-02 10 9.35%
2025-01 8 7.48%
2024-12 9 8.41%
2024-11 5 4.67%

Active Stores by Launch Year

Currently, 2,028 active stores in Amazon ELB are tracked in our database , with the most stores launched in 2025 (93 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.6%

93 active stores

2024 6.1%

124 active stores

2023 6.8%

138 active stores

2022 12.8%

260 active stores

2021 14.0%

283 active stores

2020 15.1%

307 active stores

2019 6.4%

130 active stores

2018 4.6%

93 active stores

2017 3.4%

69 active stores

2016 1.9%

39 active stores

2015 2.1%

43 active stores

2014 1.1%

23 active stores

2013 2.3%

46 active stores

2012 1.6%

32 active stores

2011 1.9%

39 active stores

Distribution by Launch Year

Active stores in Amazon ELB by original launch year (November 2025)
Active stores in Amazon ELB by launch year
Launch Year Active Stores Percentage
2025 93 4.59%
2024 124 6.11%
2023 138 6.80%
2022 260 12.82%
2021 283 13.95%
2020 307 15.14%
2019 130 6.41%
2018 93 4.59%
2017 69 3.40%
2016 39 1.92%
2015 43 2.12%
2014 23 1.13%
2013 46 2.27%
2012 32 1.58%
2011 39 1.92%
2010 36 1.78%
2009 31 1.53%
2008 27 1.33%
2007 27 1.33%
2006 25 1.23%
2005 20 0.99%
2004 30 1.48%
2003 18 0.89%
2002 20 0.99%
2001 32 1.58%
2000 21 1.04%
1999 12 0.59%
1998 5 0.25%
1997 1 0.05%
1996 2 0.10%
1995 2 0.10%

Social Media Usage

Facebook leads with 42.1% among stores with at least one detectable social profile (1,566 stores) , followed by Twitter (32.8%) and Instagram (15.5%) .

Base: 1,815 stores with any detectable social profile (83.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 42.1%

1,566 stores

Twitter 32.8%

1,218 stores

Instagram 15.5%

576 stores

YouTube 5.1%

191 stores

X 1.9%

71 stores

LinkedIn 1.2%

44 stores

TikTok 0.7%

26 stores

Pinterest 0.5%

18 stores

Vimeo 0.1%

5 stores

WhatsApp 0.1%

2 stores

Visual Distribution

Distribution of social media platforms in Amazon ELB (November 2025)
Distribution of social media platforms in Amazon ELB e-commerce stores
Social Platform Store Count Market Share
Facebook 1566 42.13%
Twitter 1218 32.77%
Instagram 576 15.50%
YouTube 191 5.14%
X 71 1.91%
LinkedIn 44 1.18%
TikTok 26 0.70%
Pinterest 18 0.48%
Vimeo 5 0.13%
WhatsApp 2 0.05%

Geographic Distribution

Japan leads with 77.0% (1,516 AI-verified stores) , followed by Australia (7.8%) and United States (6.4%) .

Base: 1,970 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Japan 77.0%

1,516 AI-verified stores

154 AI-verified stores

127 AI-verified stores

46 AI-verified stores

27 AI-verified stores

23 AI-verified stores

11 AI-verified stores

10 AI-verified stores

8 AI-verified stores

8 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon ELB (November 2025)
Geographic distribution of stores using Amazon ELB
Country AI-Verified Store Count Market Share
Japan 1516 76.95%
Australia 154 7.82%
United States 127 6.45%
Brazil 46 2.34%
Hungary 27 1.37%
Lithuania 23 1.17%
Canada 11 0.56%
United Kingdom 10 0.51%
South Korea 8 0.41%
Argentina 8 0.41%
New Zealand 6 0.30%
India 5 0.25%
Spain 4 0.20%
Chile 4 0.20%
Denmark 4 0.20%
Mexico 4 0.20%
Italy 4 0.20%
Germany 3 0.15%
Vietnam 3 0.15%
France 3 0.15%

Dataset Coverage

Field Rows count Coverage
Website 2.2k 100.00%
Emails 1.8k 83.95%
Phones 404.0 18.47%
Ecommerce platform 2.2k 98.49%
Couriers 102.0 4.66%
Payment Providers 239.0 10.93%
Categories 1.7k 79.88%
Social Media 1.8k 82.99%

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Use Cases

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Frequently Asked Questions

What data is included in the Amazon ELB E-commerce Database?

Our database covers over 2.0k Amazon ELB physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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