Afterpay Technology Adoption in E-commerce
Discover 22.7k e-commerce stores using Afterpay. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 97.1% of stores with physical delivery (21,988 stores) , followed by WooCommerce (1.1%) and Custom (0.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
21,988 stores
242 stores
196 stores
59 stores
59 stores
28 stores
23 stores
15 stores
14 stores
9 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 21988 | 97.06% |
| WooCommerce | 242 | 1.07% |
| Custom | 196 | 0.87% |
| Magento | 59 | 0.26% |
| BigCommerce | 59 | 0.26% |
| Salesforce Commerce Cloud | 28 | 0.12% |
| Zoorix, Shopify | 23 | 0.10% |
| Squarespace Commerce | 15 | 0.07% |
| Shopify, Zoorix | 14 | 0.06% |
| Wix eCommerce | 9 | 0.04% |
| HCL Commerce | 6 | 0.03% |
| BinderPOS, Shopify | 6 | 0.03% |
| Shopify, BinderPOS | 4 | 0.02% |
| CS Cart | 4 | 0.02% |
| Shopware | 2 | 0.01% |
All Stores Distribution
Shopify holds 96.8% share of all Afterpay e-commerce stores (22,753) , with WooCommerce at 1.3% and Custom at 0.8% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
22,753 stores
298 stores
196 stores
65 stores
62 stores
28 stores
23 stores
21 stores
14 stores
18 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 22753 | 96.82% |
| WooCommerce | 298 | 1.27% |
| Custom | 196 | 0.83% |
| Magento | 65 | 0.28% |
| BigCommerce | 62 | 0.26% |
| Salesforce Commerce Cloud | 28 | 0.12% |
| Zoorix, Shopify | 23 | 0.10% |
| Squarespace Commerce | 21 | 0.09% |
| Shopify, Zoorix | 14 | 0.06% |
| Wix eCommerce | 18 | 0.08% |
| HCL Commerce | 6 | 0.03% |
| BinderPOS, Shopify | 6 | 0.03% |
| Shopify, BinderPOS | 4 | 0.02% |
| CS Cart | 4 | 0.02% |
| Shopware | 2 | 0.01% |
Categories Distribution
Clothing & Accessories leads with 35.0% of all stores (6,900 stores) , followed by Health & Beauty (22.6%) and Jewelry & Watches (8.5%) .
Top 10 Categories
6,900 stores
4,452 stores
1,679 stores
832 stores
805 stores
780 stores
713 stores
632 stores
629 stores
486 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6900 | 35.02% |
| Health & Beauty | 4452 | 22.59% |
| Jewelry & Watches | 1679 | 8.52% |
| Home & Garden | 832 | 4.22% |
| Gifts & Special Occasions | 805 | 4.09% |
| Food & Beverages | 780 | 3.96% |
| Sporting Goods & Outdoor Gear | 713 | 3.62% |
| Furniture & Home Decor | 632 | 3.21% |
| Arts & Entertainment | 629 | 3.19% |
| Pets & Pet Supplies | 486 | 2.47% |
| Electronics & Technology | 461 | 2.34% |
| Baby & Toddler | 444 | 2.25% |
| Toys & Games | 400 | 2.03% |
| Vehicles & Parts | 381 | 1.93% |
| Tools & Hardware | 111 | 0.56% |
Payment Providers Distribution
PayPal leads with 21.1% among AI-verified physical stores (2,469 stores) , followed by American Express (16.6%) and MasterCard (11.9%) .
Base: 6,136 AI-verified physical stores with detectable payment providers (26.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,469 stores
1,946 stores
1,394 stores
1,378 stores
960 stores
817 stores
647 stores
553 stores
264 stores
262 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2469 | 21.08% |
| American Express | 1946 | 16.61% |
| MasterCard | 1394 | 11.90% |
| Stripe Connect | 1378 | 11.76% |
| AfterPay | 960 | 8.19% |
| Apple Pay | 817 | 6.97% |
| Google Pay | 647 | 5.52% |
| Klarna | 553 | 4.72% |
| Bolt | 264 | 2.25% |
| VISA | 262 | 2.24% |
| Zip Pay | 238 | 2.03% |
| Clearpay | 232 | 1.98% |
| Sezzle | 188 | 1.60% |
| Laybuy | 185 | 1.58% |
| Paddle | 182 | 1.55% |
Shipping Carriers Distribution
Australia Post leads with 29.7% among AI-verified physical stores (3,304 stores) , followed by USPS (20.7%) and UPS (12.8%) .
Base: 7,514 AI-verified physical stores with detectable shipping carriers (31.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,304 stores
2,300 stores
1,421 stores
1,083 stores
755 stores
414 stores
403 stores
375 stores
199 stores
174 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 3304 | 29.69% |
| USPS | 2300 | 20.67% |
| UPS | 1421 | 12.77% |
| DHL | 1083 | 9.73% |
| FedEx | 755 | 6.78% |
| Royal Mail | 414 | 3.72% |
| Sendle | 403 | 3.62% |
| New Zealand Post | 375 | 3.37% |
| Aramex | 199 | 1.79% |
| TNT | 174 | 1.56% |
| DPD | 160 | 1.44% |
| Canada Post | 155 | 1.39% |
| Couriers Please | 138 | 1.24% |
| Fastway | 133 | 1.20% |
| Hermes | 115 | 1.03% |
Store Launch Timeline
Over the past 12 months, 958 new stores were launched in Afterpay , with the highest activity in 2025-11 (55 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
55 stores launched
79 stores launched
78 stores launched
88 stores launched
79 stores launched
66 stores launched
81 stores launched
100 stores launched
94 stores launched
85 stores launched
104 stores launched
49 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 55 | 5.74% |
| 2025-10 | 79 | 8.25% |
| 2025-09 | 78 | 8.14% |
| 2025-08 | 88 | 9.19% |
| 2025-07 | 79 | 8.25% |
| 2025-06 | 66 | 6.89% |
| 2025-05 | 81 | 8.46% |
| 2025-04 | 100 | 10.44% |
| 2025-03 | 94 | 9.81% |
| 2025-02 | 85 | 8.87% |
| 2025-01 | 104 | 10.86% |
| 2024-12 | 49 | 5.11% |
Active Stores by Launch Year
Currently, 22,399 active stores in Afterpay are tracked in our database , with the most stores launched in 2025 (909 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
909 active stores
1,090 active stores
1,096 active stores
1,883 active stores
2,560 active stores
3,044 active stores
2,072 active stores
1,894 active stores
1,726 active stores
766 active stores
667 active stores
615 active stores
831 active stores
446 active stores
419 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 909 | 4.06% |
| 2024 | 1090 | 4.87% |
| 2023 | 1096 | 4.89% |
| 2022 | 1883 | 8.41% |
| 2021 | 2560 | 11.43% |
| 2020 | 3044 | 13.59% |
| 2019 | 2072 | 9.25% |
| 2018 | 1894 | 8.46% |
| 2017 | 1726 | 7.71% |
| 2016 | 766 | 3.42% |
| 2015 | 667 | 2.98% |
| 2014 | 615 | 2.75% |
| 2013 | 831 | 3.71% |
| 2012 | 446 | 1.99% |
| 2011 | 419 | 1.87% |
| 2010 | 359 | 1.60% |
| 2009 | 303 | 1.35% |
| 2008 | 275 | 1.23% |
| 2007 | 235 | 1.05% |
| 2006 | 171 | 0.76% |
| 2005 | 119 | 0.53% |
| 2004 | 179 | 0.80% |
| 2003 | 150 | 0.67% |
| 2002 | 134 | 0.60% |
| 2001 | 151 | 0.67% |
| 2000 | 94 | 0.42% |
| 1999 | 86 | 0.38% |
| 1998 | 65 | 0.29% |
| 1997 | 25 | 0.11% |
| 1996 | 26 | 0.12% |
| 1995 | 9 | 0.04% |
Geographic Distribution
Australia leads with 43.8% (9,831 AI-verified stores) , followed by United States (35.5%) and New Zealand (9.6%) .
Base: 22,423 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
9,831 AI-verified stores
7,971 AI-verified stores
2,160 AI-verified stores
1,437 AI-verified stores
550 AI-verified stores
90 AI-verified stores
61 AI-verified stores
50 AI-verified stores
49 AI-verified stores
47 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 9831 | 43.84% |
| United States | 7971 | 35.55% |
| New Zealand | 2160 | 9.63% |
| United Kingdom | 1437 | 6.41% |
| Canada | 550 | 2.45% |
| Netherlands | 90 | 0.40% |
| Hong Kong | 61 | 0.27% |
| China | 50 | 0.22% |
| France | 49 | 0.22% |
| Germany | 47 | 0.21% |
| India | 34 | 0.15% |
| Italy | 21 | 0.09% |
| Japan | 17 | 0.08% |
| Spain | 17 | 0.08% |
| Pakistan | 17 | 0.08% |
| South Africa | 16 | 0.07% |
| Ireland | 16 | 0.07% |
| Mexico | 14 | 0.06% |
| United Arab Emirates | 13 | 0.06% |
| Belgium | 12 | 0.05% |
Featured Stores
Discover the strongest performers and newest entrants in Afterpay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Health & Beauty
Shopify — Health & Beauty
Shopify — Clothing & Accessories
Shopify
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23.5k | 100.00% |
| Emails | 13.3k | 56.60% |
| Phones | 5.6k | 23.75% |
| Ecommerce platform | 23.5k | 99.99% |
| Couriers | 7.5k | 31.94% |
| Payment Providers | 6.1k | 26.08% |
| Categories | 20.4k | 86.76% |
| Social Media | 20.9k | 88.80% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Afterpay E-commerce Database to:
Gain actionable insights into 22.7k physical stores in Afterpay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Afterpay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Afterpay E-commerce Database?
-
Our database covers over 22.7k Afterpay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.5% among stores with at least one detectable social profile (19,115 stores) , followed by Facebook (32.0%) and YouTube (8.8%) .
Base: 20,890 stores with any detectable social profile (88.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
19,115 stores
18,271 stores
4,994 stores
4,508 stores
4,505 stores
4,260 stores
819 stores
288 stores
166 stores
103 stores
Visual Distribution