Afterpay Technology Adoption in E-commerce
Discover 20.1k verified e-commerce stores using Afterpay. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 20.6k domains. 20.1k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
20.1k verified active stores out of 20.6k detected · 97.4% verification rate
E-commerce Platforms Distribution
Shopify stores with 95.8% of stores with physical delivery (19,035 stores) , followed by WooCommerce (1.1%) and Custom (1.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
19,035 stores
218 stores
214 stores
70 stores
69 stores
62 stores
59 stores
27 stores
21 stores
18 stores
Visual Distribution
19,035 stores
218 stores
214 stores
70 stores
69 stores
62 stores
59 stores
27 stores
21 stores
18 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 19035 | 95.81% |
| WooCommerce | 218 | 1.10% |
| Custom | 214 | 1.08% |
| Shopify, Shopoe | 70 | 0.35% |
| Shopoe, Shopify | 69 | 0.35% |
| BigCommerce | 62 | 0.31% |
| Magento | 59 | 0.30% |
| Shopify, Anifit | 27 | 0.14% |
| Anifit, Shopify | 21 | 0.11% |
| Shopify, Pathfinder Commerce | 18 | 0.09% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 95.5% share of all Afterpay e-commerce stores (19,458) , with WooCommerce at 1.4% and Custom at 1.1% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
19,458 stores
280 stores
214 stores
71 stores
71 stores
63 stores
67 stores
28 stores
21 stores
18 stores
Visual Distribution
19,458 stores
280 stores
214 stores
71 stores
71 stores
63 stores
67 stores
28 stores
21 stores
18 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 19458 | 95.54% |
| WooCommerce | 280 | 1.37% |
| Custom | 214 | 1.05% |
| Shopify, Shopoe | 71 | 0.35% |
| Shopoe, Shopify | 71 | 0.35% |
| BigCommerce | 63 | 0.31% |
| Magento | 67 | 0.33% |
| Shopify, Anifit | 28 | 0.14% |
| Anifit, Shopify | 21 | 0.10% |
| Shopify, Pathfinder Commerce | 18 | 0.09% |
Categories Distribution
Clothing & Accessories stores with 29.8% of all stores (5,517 stores) , followed by Health & Beauty (22.0%) and Sporting Goods & Outdoor Gear (8.6%) .
Base: 18,537 AI-verified stores with physical delivery and detected product categories (92.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,517 stores
4,087 stores
1,602 stores
1,205 stores
1,020 stores
852 stores
771 stores
751 stores
745 stores
533 stores
Visual Distribution
5,517 stores
4,087 stores
1,602 stores
1,205 stores
1,020 stores
852 stores
771 stores
751 stores
745 stores
533 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5517 | 29.76% |
| Health & Beauty | 4087 | 22.05% |
| Sporting Goods & Outdoor Gear | 1602 | 8.64% |
| Jewelry & Watches | 1205 | 6.50% |
| Home & Garden | 1020 | 5.50% |
| Food & Beverages | 852 | 4.60% |
| Gifts & Special Occasions | 771 | 4.16% |
| Arts & Entertainment | 751 | 4.05% |
| Toys & Games | 745 | 4.02% |
| Furniture & Home Decor | 533 | 2.88% |
Payment Providers Distribution
PayPal stores with 18.9% among AI-verified physical stores (567 stores) , followed by AfterPay (11.1%) and Klarna (10.7%) .
Base: 1,772 AI-verified physical stores with detectable payment providers (8.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
567 stores
334 stores
320 stores
319 stores
283 stores
240 stores
182 stores
148 stores
133 stores
88 stores
Visual Distribution
567 stores
334 stores
320 stores
319 stores
283 stores
240 stores
182 stores
148 stores
133 stores
88 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 567 | 18.93% |
| AfterPay | 334 | 11.15% |
| Klarna | 320 | 10.68% |
| American Express | 319 | 10.65% |
| Stripe Connect | 283 | 9.45% |
| MasterCard | 240 | 8.01% |
| Apple Pay | 182 | 6.07% |
| Google Pay | 148 | 4.94% |
| Clearpay | 133 | 4.44% |
| Bolt | 88 | 2.94% |
Shipping Carriers Distribution
Australia Post stores with 26.2% among AI-verified physical stores (602 stores) , followed by USPS (17.8%) and UPS (15.1%) .
Base: 1,560 AI-verified physical stores with detectable shipping carriers (7.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
602 stores
409 stores
347 stores
286 stores
161 stores
93 stores
65 stores
52 stores
51 stores
45 stores
Visual Distribution
602 stores
409 stores
347 stores
286 stores
161 stores
93 stores
65 stores
52 stores
51 stores
45 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 602 | 26.15% |
| USPS | 409 | 17.77% |
| UPS | 347 | 15.07% |
| DHL | 286 | 12.42% |
| FedEx | 161 | 6.99% |
| Royal Mail | 93 | 4.04% |
| New Zealand Post | 65 | 2.82% |
| Sendle | 52 | 2.26% |
| DPD | 51 | 2.22% |
| Aramex | 45 | 1.95% |
Store Launch Timeline
Over the past 12 months, 742 new stores were launched in Afterpay , with the highest activity in 2026-04 (65 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
65 stores launched
67 stores launched
40 stores launched
62 stores launched
53 stores launched
90 stores launched
69 stores launched
60 stores launched
79 stores launched
66 stores launched
58 stores launched
33 stores launched
Monthly Trend
8.8% of last 12 months
9.0% of last 12 months
5.4% of last 12 months
8.4% of last 12 months
7.1% of last 12 months
12.1% of last 12 months
9.3% of last 12 months
8.1% of last 12 months
10.6% of last 12 months
8.9% of last 12 months
7.8% of last 12 months
4.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 65 | 8.76% |
| 2026-03 | 67 | 9.03% |
| 2026-02 | 40 | 5.39% |
| 2026-01 | 62 | 8.36% |
| 2025-12 | 53 | 7.14% |
| 2025-11 | 90 | 12.13% |
| 2025-10 | 69 | 9.30% |
| 2025-09 | 60 | 8.09% |
| 2025-08 | 79 | 10.65% |
| 2025-07 | 66 | 8.89% |
| 2025-06 | 58 | 7.82% |
| 2025-05 | 33 | 4.45% |
Active Stores by Launch Year
Currently, 19,867 active stores in Afterpay are tracked in our database , with the most stores launched in 2026 (240 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
240 active stores
824 active stores
944 active stores
909 active stores
1,622 active stores
2,247 active stores
2,537 active stores
1,748 active stores
1,678 active stores
1,546 active stores
679 active stores
632 active stores
559 active stores
738 active stores
406 active stores
Distribution by Launch Year
1.2% of tracked active stores
4.1% of tracked active stores
4.8% of tracked active stores
4.6% of tracked active stores
8.2% of tracked active stores
11.3% of tracked active stores
12.8% of tracked active stores
8.8% of tracked active stores
8.4% of tracked active stores
7.8% of tracked active stores
3.4% of tracked active stores
3.2% of tracked active stores
2.8% of tracked active stores
3.7% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 240 | 1.21% |
| 2025 | 824 | 4.15% |
| 2024 | 944 | 4.75% |
| 2023 | 909 | 4.58% |
| 2022 | 1622 | 8.16% |
| 2021 | 2247 | 11.31% |
| 2020 | 2537 | 12.77% |
| 2019 | 1748 | 8.80% |
| 2018 | 1678 | 8.45% |
| 2017 | 1546 | 7.78% |
| 2016 | 679 | 3.42% |
| 2015 | 632 | 3.18% |
| 2014 | 559 | 2.81% |
| 2013 | 738 | 3.71% |
| 2012 | 406 | 2.04% |
Geographic Distribution
Australia stores with 43.9% (8,661 AI-verified stores) , followed by United States (34.6%) and New Zealand (10.0%) .
Base: 19,751 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
8,661 AI-verified stores
6,829 AI-verified stores
1,977 AI-verified stores
1,287 AI-verified stores
500 AI-verified stores
96 AI-verified stores
65 AI-verified stores
58 AI-verified stores
58 AI-verified stores
47 AI-verified stores
Visual Distribution
8,661 AI-verified stores
6,829 AI-verified stores
1,977 AI-verified stores
1,287 AI-verified stores
500 AI-verified stores
96 AI-verified stores
65 AI-verified stores
58 AI-verified stores
58 AI-verified stores
47 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 8661 | 43.85% |
| United States | 6829 | 34.58% |
| New Zealand | 1977 | 10.01% |
| United Kingdom | 1287 | 6.52% |
| Canada | 500 | 2.53% |
| Netherlands | 96 | 0.49% |
| China | 65 | 0.33% |
| Hong Kong | 58 | 0.29% |
| Germany | 58 | 0.29% |
| France | 47 | 0.24% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
ShopUp - Health & Beauty
HCL Commerce - Baby & Toddler
SexShopArgentino SaaS Platform - Clothing & Accessories
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Gifts & Special Occasions
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.6k | 100.00% |
| Emails | 5.4k | 26.37% |
| Phones | 5.8k | 27.91% |
| Ecommerce platform | 20.6k | 99.98% |
| Couriers | 1.6k | 7.56% |
| Payment Providers | 1.8k | 8.59% |
| Categories | 19.0k | 91.94% |
| Social Media | 18.5k | 89.87% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Afterpay e-commerce landscape:
Analyze 20.1k verified e-commerce stores on Afterpay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Afterpay e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Afterpay e-commerce intelligence?
-
We track 20.1k verified Afterpay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 32.8% among stores with at least one detectable social profile (17,142 stores) , followed by Facebook (31.4%) and YouTube (9.3%) .
Base: 18,543 stores with any detectable social profile (89.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
17,142 stores
16,404 stores
4,874 stores
4,398 stores
4,124 stores
3,847 stores
921 stores
301 stores
168 stores
91 stores
Visual Distribution
17,142 stores
16,404 stores
4,874 stores
4,398 stores
4,124 stores
3,847 stores
921 stores
301 stores
168 stores
91 stores