Affirm Technology Adoption in E-commerce
Discover 377 verified e-commerce stores using Affirm. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 541 domains. 377 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
377 verified active stores out of 541 detected · 69.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 58.1% of stores with physical delivery (219 stores) , followed by Shopify (25.5%) and Custom (9.5%) .
Base: 377 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
219 stores
96 stores
36 stores
9 stores
4 stores
4 stores
3 stores
2 stores
2 stores
2 stores
Visual Distribution
219 stores
96 stores
36 stores
9 stores
4 stores
4 stores
3 stores
2 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 219 | 58.09% |
| Shopify | 96 | 25.46% |
| Custom | 36 | 9.55% |
| BigCommerce | 9 | 2.39% |
| Kibo Commerce | 4 | 1.06% |
| Magento | 4 | 1.06% |
| Miva | 3 | 0.80% |
| Shopify, Store.link E-commerce Platform | 2 | 0.53% |
| Smartstore | 2 | 0.53% |
| OpenCart | 2 | 0.53% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 63.8% share of detected Affirm e-commerce signals (345) , with Shopify at 19.8% and Custom at 6.7% (June 2026) .
Base: 541 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
345 websites
107 websites
36 websites
9 websites
4 websites
4 websites
15 websites
2 websites
2 websites
2 websites
Visual Distribution
345 websites
107 websites
36 websites
9 websites
4 websites
4 websites
15 websites
2 websites
2 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 345 | 63.77% |
| Shopify | 107 | 19.78% |
| Custom | 36 | 6.65% |
| BigCommerce | 9 | 1.66% |
| Kibo Commerce | 4 | 0.74% |
| Magento | 4 | 0.74% |
| Miva | 15 | 2.77% |
| Shopify, Store.link E-commerce Platform | 2 | 0.37% |
| Smartstore | 2 | 0.37% |
| OpenCart | 2 | 0.37% |
Categories Distribution
Vehicles & Parts stores with 17.8% of all stores (67 stores) , followed by Sporting Goods & Outdoor Gear (14.6%) and Health & Beauty (10.6%) .
Base: 377 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
67 stores
55 stores
40 stores
33 stores
32 stores
23 stores
18 stores
16 stores
16 stores
13 stores
Visual Distribution
67 stores
55 stores
40 stores
33 stores
32 stores
23 stores
18 stores
16 stores
16 stores
13 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Vehicles & Parts | 67 | 17.77% |
| Sporting Goods & Outdoor Gear | 55 | 14.59% |
| Health & Beauty | 40 | 10.61% |
| Home & Garden | 33 | 8.75% |
| Furniture & Home Decor | 32 | 8.49% |
| Tools & Hardware | 23 | 6.10% |
| Jewelry & Watches | 18 | 4.77% |
| Clothing & Accessories | 16 | 4.24% |
| Electronics & Technology | 16 | 4.24% |
| Arts & Entertainment | 13 | 3.45% |
Payment Providers Distribution
Affirm accounts for 25.2% of displayed detection occurrences (87 occurrences) , followed by PayPal (20.9%) and American Express (13.9%) .
Base: 345 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
87 occurrences
72 occurrences
48 occurrences
36 occurrences
26 occurrences
22 occurrences
18 occurrences
16 occurrences
12 occurrences
8 occurrences
Visual Distribution
87 occurrences
72 occurrences
48 occurrences
36 occurrences
26 occurrences
22 occurrences
18 occurrences
16 occurrences
12 occurrences
8 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Affirm | 87 | 25.22% |
| PayPal | 72 | 20.87% |
| American Express | 48 | 13.91% |
| MasterCard | 36 | 10.43% |
| Bolt | 26 | 7.54% |
| Apple Pay | 22 | 6.38% |
| Stripe Connect | 18 | 5.22% |
| Klarna | 16 | 4.64% |
| Google Pay | 12 | 3.48% |
| PayPal Credit | 8 | 2.32% |
Shipping Carriers Distribution
FedEx accounts for 33.0% of displayed detection occurrences (63 occurrences) , followed by UPS (31.4%) and USPS (20.9%) .
Base: 191 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
63 occurrences
60 occurrences
40 occurrences
10 occurrences
5 occurrences
3 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
Visual Distribution
63 occurrences
60 occurrences
40 occurrences
10 occurrences
5 occurrences
3 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| FedEx | 63 | 32.98% |
| UPS | 60 | 31.41% |
| USPS | 40 | 20.94% |
| DHL | 10 | 5.24% |
| DPD | 5 | 2.62% |
| Estes | 3 | 1.57% |
| Canada Post | 3 | 1.57% |
| Hermes | 3 | 1.57% |
| Royal Mail | 2 | 1.05% |
| Evri | 2 | 1.05% |
Store Launch Timeline
Over the past 12 months, 27 new stores were launched in Affirm , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
1 stores launched
6 stores launched
2 stores launched
1 stores launched
6 stores launched
1 stores launched
2 stores launched
4 stores launched
1 stores launched
Monthly Trend
11.1% of last 12 months
3.7% of last 12 months
22.2% of last 12 months
7.4% of last 12 months
3.7% of last 12 months
22.2% of last 12 months
3.7% of last 12 months
7.4% of last 12 months
14.8% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 11.11% |
| 2026-04 | 1 | 3.70% |
| 2026-03 | 6 | 22.22% |
| 2026-02 | 2 | 7.41% |
| 2026-01 | 1 | 3.70% |
| 2025-12 | 6 | 22.22% |
| 2025-11 | 1 | 3.70% |
| 2025-10 | 2 | 7.41% |
| 2025-09 | 4 | 14.81% |
| 2025-08 | 1 | 3.70% |
Active Stores by Launch Year
Currently, 374 active stores in Affirm are tracked in our database , with the most stores launched in 2026 (13 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13 active stores
21 active stores
21 active stores
13 active stores
12 active stores
16 active stores
20 active stores
14 active stores
22 active stores
26 active stores
20 active stores
9 active stores
12 active stores
16 active stores
9 active stores
Distribution by Launch Year
3.5% of tracked active stores
5.6% of tracked active stores
5.6% of tracked active stores
3.5% of tracked active stores
3.2% of tracked active stores
4.3% of tracked active stores
5.3% of tracked active stores
3.7% of tracked active stores
5.9% of tracked active stores
7.0% of tracked active stores
5.3% of tracked active stores
2.4% of tracked active stores
3.2% of tracked active stores
4.3% of tracked active stores
2.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13 | 3.48% |
| 2025 | 21 | 5.61% |
| 2024 | 21 | 5.61% |
| 2023 | 13 | 3.48% |
| 2022 | 12 | 3.21% |
| 2021 | 16 | 4.28% |
| 2020 | 20 | 5.35% |
| 2019 | 14 | 3.74% |
| 2018 | 22 | 5.88% |
| 2017 | 26 | 6.95% |
| 2016 | 20 | 5.35% |
| 2015 | 9 | 2.41% |
| 2014 | 12 | 3.21% |
| 2013 | 16 | 4.28% |
| 2012 | 9 | 2.41% |
Geographic Distribution
United States stores with 81.7% (308 active verified stores) , followed by Canada (6.9%) and United Kingdom (3.2%) .
Base: 377 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
308 active verified stores
26 active verified stores
12 active verified stores
4 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
Visual Distribution
308 active verified stores
26 active verified stores
12 active verified stores
4 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 308 | 81.70% |
| Canada | 26 | 6.90% |
| United Kingdom | 12 | 3.18% |
| South Africa | 4 | 1.06% |
| Ukraine | 2 | 0.53% |
| Indonesia | 2 | 0.53% |
| Germany | 2 | 0.53% |
| China | 2 | 0.53% |
| Ireland | 1 | 0.27% |
| India | 1 | 0.27% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Tools & Hardware
Custom
Custom - Home & Garden
Custom - Furniture & Home Decor
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Jewelry & Watches
Shopify - Clothing & Accessories
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 541 | 100.00% |
| Emails | 187 | 34.57% |
| Phones | 125 | 23.11% |
| Ecommerce platform | 531 | 98.15% |
| Couriers | 119 | 22.00% |
| Payment Providers | 209 | 38.63% |
| Categories | 370 | 68.39% |
| Social Media | 461 | 85.21% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Affirm e-commerce landscape:
Analyze 377 verified e-commerce stores on Affirm - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Affirm e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Affirm e-commerce intelligence?
-
We track 377 verified Affirm e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 24.5% of displayed detection occurrences (322 occurrences) , followed by Instagram (22.6%) and YouTube (16.9%) .
Base: 1,314 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
322 occurrences
297 occurrences
222 occurrences
121 occurrences
92 occurrences
87 occurrences
84 occurrences
80 occurrences
5 occurrences
4 occurrences
Visual Distribution
322 occurrences
297 occurrences
222 occurrences
121 occurrences
92 occurrences
87 occurrences
84 occurrences
80 occurrences
5 occurrences
4 occurrences