ActiveCampaign Technology Adoption in E-commerce

Discover 2.8k verified e-commerce stores using ActiveCampaign. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 10.5k domains. 2.8k verified as active stores with physical delivery.

Verified stores
2.8k
active stores with physical delivery
Top country
United States
615 verified stores
Top payment signal
PayPal
507 detection occurrences
Top carrier signal
UPS
197 detection occurrences
Top category
Health & Beauty
569 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

2.8k verified active stores out of 10.5k detected · 26.3% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 68.2% of stores with physical delivery (1,883 stores) , followed by Shopify (14.7%) and Custom (8.4%) .

Base: 2,763 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,883 stores

Shopify 14.7%

406 stores

231 stores

65 stores

Storefront7 1.3%

36 stores

36 stores

28 stores

12 stores

Tray 0.3%

9 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in ActiveCampaign
Platform Stores with Physical Delivery Percentage
WooCommerce 1883 68.15%
Shopify 406 14.69%
Custom 231 8.36%
PrestaShop 65 2.35%
Storefront7 36 1.30%
Magento 36 1.30%
BigCommerce 28 1.01%
Lightspeed eCom 12 0.43%
Tray 9 0.33%
Squarespace Commerce 9 0.33%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 86.1% share of detected ActiveCampaign e-commerce signals (9,033) , with Shopify at 4.6% and Custom at 2.2% (June 2026) .

Base: 10,494 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

9,033 websites

482 websites

231 websites

67 websites

Storefront7 0.3%

36 websites

44 websites

32 websites

12 websites

Tray 0.1%

9 websites

347 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in ActiveCampaign
Platform Websites with Signals Percentage
WooCommerce 9033 86.08%
Shopify 482 4.59%
Custom 231 2.20%
PrestaShop 67 0.64%
Storefront7 36 0.34%
Magento 44 0.42%
BigCommerce 32 0.30%
Lightspeed eCom 12 0.11%
Tray 9 0.09%
Squarespace Commerce 347 3.31%

Categories Distribution

Health & Beauty stores with 20.6% of all stores (569 stores) , followed by Food & Beverages (10.9%) and Clothing & Accessories (10.1%) .

Base: 2,763 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 20.6%

569 stores

Food & Beverages 10.9%

302 stores

Clothing & Accessories 10.1%

280 stores

Home & Garden 7.8%

216 stores

Sporting Goods & Outdoor Gear 6.8%

189 stores

Tools & Hardware 5.6%

156 stores

Arts & Entertainment 5.2%

143 stores

Business & Industrial 4.1%

113 stores

Jewelry & Watches 3.0%

84 stores

Electronics & Technology 2.9%

79 stores

Visual Distribution

Distribution of top 10 ActiveCampaign store categories (June 2026)
Distribution of categories in ActiveCampaign e-commerce stores
Category Number of Stores Percentage
Health & Beauty 569 20.59%
Food & Beverages 302 10.93%
Clothing & Accessories 280 10.13%
Home & Garden 216 7.82%
Sporting Goods & Outdoor Gear 189 6.84%
Tools & Hardware 156 5.65%
Arts & Entertainment 143 5.18%
Business & Industrial 113 4.09%
Jewelry & Watches 84 3.04%
Electronics & Technology 79 2.86%

Payment Providers Distribution

PayPal accounts for 28.6% of displayed detection occurrences (507 occurrences) , followed by MasterCard (12.8%) and American Express (11.5%) .

Base: 1,771 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.6%

507 occurrences

226 occurrences

203 occurrences

175 occurrences

169 occurrences

112 occurrences

100 occurrences

iDEAL 5.5%

97 occurrences

92 occurrences

VISA 5.1%

90 occurrences

Visual Distribution

Distribution of top 10 ActiveCampaign payment providers (June 2026)
Distribution of payment providers in ActiveCampaign e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 507 28.63%
MasterCard 226 12.76%
American Express 203 11.46%
Klarna 175 9.88%
Stripe Connect 169 9.54%
Bancontact 112 6.32%
Mollie 100 5.65%
iDEAL 97 5.48%
Apple Pay 92 5.19%
VISA 90 5.08%

Shipping Carriers Distribution

UPS accounts for 20.1% of displayed detection occurrences (197 occurrences) , followed by DHL (19.5%) and PostNL (12.9%) .

Base: 981 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 20.1%

197 occurrences

DHL 19.5%

191 occurrences

PostNL 12.9%

127 occurrences

USPS 12.2%

120 occurrences

FedEx 9.5%

93 occurrences

GLS 9.1%

89 occurrences

DPD 6.6%

65 occurrences

TNT 3.6%

35 occurrences

33 occurrences

31 occurrences

Visual Distribution

Distribution of top 10 ActiveCampaign shipping carriers (June 2026)
Distribution of shipping carriers in ActiveCampaign e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 197 20.08%
DHL 191 19.47%
PostNL 127 12.95%
USPS 120 12.23%
FedEx 93 9.48%
GLS 89 9.07%
DPD 65 6.63%
TNT 35 3.57%
Australia Post 33 3.36%
Correios 31 3.16%

Store Launch Timeline

Over the past 12 months, 150 new stores were launched in ActiveCampaign , with the highest activity in 2026-05 (19 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 12.7%

19 stores launched

2026-04 6.0%

9 stores launched

2026-03 6.0%

9 stores launched

2026-02 7.3%

11 stores launched

2026-01 4.7%

7 stores launched

2025-12 3.3%

5 stores launched

2025-11 14.0%

21 stores launched

2025-10 8.0%

12 stores launched

2025-09 13.3%

20 stores launched

2025-08 11.3%

17 stores launched

2025-07 10.7%

16 stores launched

2025-06 2.7%

4 stores launched

Monthly Trend

Monthly store launches in ActiveCampaign (June 2026)
Monthly store launches in ActiveCampaign over the past 12 months
Month Stores Launched Percentage
2026-05 19 12.67%
2026-04 9 6.00%
2026-03 9 6.00%
2026-02 11 7.33%
2026-01 7 4.67%
2025-12 5 3.33%
2025-11 21 14.00%
2025-10 12 8.00%
2025-09 20 13.33%
2025-08 17 11.33%
2025-07 16 10.67%
2025-06 4 2.67%

Active Stores by Launch Year

Currently, 2,749 active stores in ActiveCampaign are tracked in our database , with the most stores launched in 2026 (56 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.0%

56 active stores

2025 6.8%

187 active stores

2024 6.6%

182 active stores

2023 6.0%

166 active stores

2022 7.1%

195 active stores

2021 8.1%

224 active stores

2020 9.0%

247 active stores

2019 5.7%

158 active stores

2018 6.7%

184 active stores

2017 6.1%

169 active stores

2016 3.5%

97 active stores

2015 3.3%

92 active stores

2014 2.9%

79 active stores

2013 3.0%

83 active stores

2012 2.5%

70 active stores

Distribution by Launch Year

Active stores in ActiveCampaign by original launch year (June 2026)
Active stores in ActiveCampaign by launch year
Launch Year Active Stores Percentage
2026 56 2.04%
2025 187 6.80%
2024 182 6.62%
2023 166 6.04%
2022 195 7.09%
2021 224 8.15%
2020 247 8.99%
2019 158 5.75%
2018 184 6.69%
2017 169 6.15%
2016 97 3.53%
2015 92 3.35%
2014 79 2.87%
2013 83 3.02%
2012 70 2.55%

Social Media Usage

Facebook accounts for 29.2% of displayed detection occurrences (2,158 occurrences) , followed by Instagram (28.0%) and YouTube (13.4%) .

Base: 7,380 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.2%

2,158 occurrences

Instagram 28.0%

2,066 occurrences

YouTube 13.4%

988 occurrences

LinkedIn 7.7%

567 occurrences

Pinterest 6.3%

465 occurrences

Twitter 5.7%

418 occurrences

TikTok 4.5%

335 occurrences

X 2.8%

206 occurrences

WhatsApp 2.1%

155 occurrences

Vimeo 0.3%

22 occurrences

Visual Distribution

Distribution of social media platforms in ActiveCampaign (June 2026)
Distribution of social media platforms in ActiveCampaign e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 2158 29.24%
Instagram 2066 27.99%
YouTube 988 13.39%
LinkedIn 567 7.68%
Pinterest 465 6.30%
Twitter 418 5.66%
TikTok 335 4.54%
X 206 2.79%
WhatsApp 155 2.10%
Vimeo 22 0.30%

Geographic Distribution

United States stores with 22.3% (615 active verified stores) , followed by Netherlands (16.5%) and Italy (9.3%) .

Base: 2,763 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

615 active verified stores

457 active verified stores

Italy 9.3%

256 active verified stores

Spain 5.3%

147 active verified stores

139 active verified stores

114 active verified stores

105 active verified stores

91 active verified stores

70 active verified stores

68 active verified stores

Visual Distribution

Geographic distribution of stores using ActiveCampaign (June 2026)
Geographic distribution of stores using ActiveCampaign
Country AI-Verified Store Count Market Share
United States 615 22.26%
Netherlands 457 16.54%
Italy 256 9.27%
Spain 147 5.32%
Australia 139 5.03%
Germany 114 4.13%
Brazil 105 3.80%
United Kingdom 91 3.29%
Canada 70 2.53%
Denmark 68 2.46%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 10.5k 100.00%
Emails 6.4k 60.66%
Phones 4.5k 42.80%
Ecommerce platform 10.4k 99.39%
Couriers 1.4k 13.26%
Payment Providers 2.4k 23.29%
Categories 2.8k 26.91%
Social Media 8.6k 82.02%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
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  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the ActiveCampaign e-commerce landscape:

Analyze 2.8k verified e-commerce stores on ActiveCampaign - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across ActiveCampaign e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the ActiveCampaign e-commerce intelligence?

We track 2.8k verified ActiveCampaign e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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