HubSpot Technology Adoption in E-commerce
Discover 2.2k e-commerce stores using HubSpot. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 63.3% of stores with physical delivery (1,393 stores) , followed by WooCommerce (33.6%) and Shopify (1.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,393 stores
739 stores
34 stores
7 stores
7 stores
3 stores
3 stores
3 stores
2 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1393 | 63.35% |
| WooCommerce | 739 | 33.61% |
| Shopify | 34 | 1.55% |
| BigCommerce | 7 | 0.32% |
| Magento | 7 | 0.32% |
| Volusion | 3 | 0.14% |
| Commerce7 | 3 | 0.14% |
| Squarespace Commerce | 3 | 0.14% |
| PrestaShop | 2 | 0.09% |
| EasyDigitalDownloads | 2 | 0.09% |
| SAP Commerce Cloud | 2 | 0.09% |
| Rain | 1 | 0.05% |
| Shopify, WooCommerce | 1 | 0.05% |
| osCommerce | 1 | 0.05% |
| HCL Commerce | 1 | 0.05% |
All Stores Distribution
Custom holds 31.8% share of all HubSpot e-commerce stores (1,393) , with WooCommerce at 61.5% and Shopify at 1.8% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,393 stores
2,694 stores
77 stores
56 stores
66 stores
3 stores
3 stores
42 stores
6 stores
21 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1393 | 31.77% |
| WooCommerce | 2694 | 61.45% |
| Shopify | 77 | 1.76% |
| BigCommerce | 56 | 1.28% |
| Magento | 66 | 1.51% |
| Volusion | 3 | 0.07% |
| Commerce7 | 3 | 0.07% |
| Squarespace Commerce | 42 | 0.96% |
| PrestaShop | 6 | 0.14% |
| EasyDigitalDownloads | 21 | 0.48% |
| SAP Commerce Cloud | 10 | 0.23% |
| Rain | 4 | 0.09% |
| Shopify, WooCommerce | 1 | 0.02% |
| osCommerce | 3 | 0.07% |
| HCL Commerce | 5 | 0.11% |
Categories Distribution
Business & Industrial leads with 20.5% of all stores (332 stores) , followed by Health & Beauty (16.8%) and Electronics & Technology (10.7%) .
Top 10 Categories
332 stores
272 stores
173 stores
142 stores
122 stores
115 stores
100 stores
88 stores
65 stores
61 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Business & Industrial | 332 | 20.49% |
| Health & Beauty | 272 | 16.79% |
| Electronics & Technology | 173 | 10.68% |
| Food & Beverages | 142 | 8.77% |
| Vehicles & Parts | 122 | 7.53% |
| Home & Garden | 115 | 7.10% |
| Clothing & Accessories | 100 | 6.17% |
| Furniture & Home Decor | 88 | 5.43% |
| Tools & Hardware | 65 | 4.01% |
| Sporting Goods & Outdoor Gear | 61 | 3.77% |
| Gifts & Special Occasions | 38 | 2.35% |
| Pets & Pet Supplies | 37 | 2.28% |
| Arts & Entertainment | 29 | 1.79% |
| Jewelry & Watches | 27 | 1.67% |
| Books & Media | 19 | 1.17% |
Payment Providers Distribution
PayPal leads with 17.9% among AI-verified physical stores (98 stores) , followed by MasterCard (16.4%) and American Express (15.7%) .
Base: 873 AI-verified physical stores with detectable payment providers (18.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
98 stores
90 stores
86 stores
76 stores
60 stores
29 stores
25 stores
16 stores
16 stores
12 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 98 | 17.88% |
| MasterCard | 90 | 16.42% |
| American Express | 86 | 15.69% |
| Stripe Connect | 76 | 13.87% |
| Bolt | 60 | 10.95% |
| VISA | 29 | 5.29% |
| Klarna | 25 | 4.56% |
| Apple Pay | 16 | 2.92% |
| Google Pay | 16 | 2.92% |
| Paddle | 12 | 2.19% |
| Amazon Pay | 10 | 1.82% |
| Bancontact | 8 | 1.46% |
| JCB | 8 | 1.46% |
| iDEAL | 7 | 1.28% |
| Braintree | 7 | 1.28% |
Shipping Carriers Distribution
UPS leads with 32.5% among AI-verified physical stores (134 stores) , followed by FedEx (18.0%) and USPS (13.8%) .
Base: 595 AI-verified physical stores with detectable shipping carriers (12.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
134 stores
74 stores
57 stores
40 stores
16 stores
13 stores
13 stores
12 stores
11 stores
11 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 134 | 32.52% |
| FedEx | 74 | 17.96% |
| USPS | 57 | 13.83% |
| DHL | 40 | 9.71% |
| TNT | 16 | 3.88% |
| Australia Post | 13 | 3.16% |
| Speedy | 13 | 3.16% |
| DPD | 12 | 2.91% |
| Royal Mail | 11 | 2.67% |
| Canada Post | 11 | 2.67% |
| Hermes | 8 | 1.94% |
| Correos | 8 | 1.94% |
| CBL | 5 | 1.21% |
| Correios | 5 | 1.21% |
| GLS | 5 | 1.21% |
Store Launch Timeline
Over the past 12 months, 201 new stores were launched in HubSpot , with the highest activity in 2025-11 (20 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
20 stores launched
14 stores launched
18 stores launched
16 stores launched
14 stores launched
15 stores launched
20 stores launched
15 stores launched
26 stores launched
20 stores launched
14 stores launched
9 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 20 | 9.95% |
| 2025-10 | 14 | 6.97% |
| 2025-09 | 18 | 8.96% |
| 2025-08 | 16 | 7.96% |
| 2025-07 | 14 | 6.97% |
| 2025-06 | 15 | 7.46% |
| 2025-05 | 20 | 9.95% |
| 2025-04 | 15 | 7.46% |
| 2025-03 | 26 | 12.94% |
| 2025-02 | 20 | 9.95% |
| 2025-01 | 14 | 6.97% |
| 2024-12 | 9 | 4.48% |
Active Stores by Launch Year
Currently, 2,189 active stores in HubSpot are tracked in our database , with the most stores launched in 2025 (192 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
192 active stores
179 active stores
163 active stores
137 active stores
157 active stores
161 active stores
97 active stores
110 active stores
111 active stores
55 active stores
61 active stores
56 active stores
60 active stores
50 active stores
44 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 192 | 8.77% |
| 2024 | 179 | 8.18% |
| 2023 | 163 | 7.45% |
| 2022 | 137 | 6.26% |
| 2021 | 157 | 7.17% |
| 2020 | 161 | 7.35% |
| 2019 | 97 | 4.43% |
| 2018 | 110 | 5.03% |
| 2017 | 111 | 5.07% |
| 2016 | 55 | 2.51% |
| 2015 | 61 | 2.79% |
| 2014 | 56 | 2.56% |
| 2013 | 60 | 2.74% |
| 2012 | 50 | 2.28% |
| 2011 | 44 | 2.01% |
| 2010 | 43 | 1.96% |
| 2009 | 33 | 1.51% |
| 2008 | 34 | 1.55% |
| 2007 | 34 | 1.55% |
| 2006 | 29 | 1.32% |
| 2005 | 18 | 0.82% |
| 2004 | 32 | 1.46% |
| 2003 | 40 | 1.83% |
| 2002 | 31 | 1.42% |
| 2001 | 44 | 2.01% |
| 2000 | 49 | 2.24% |
| 1999 | 55 | 2.51% |
| 1998 | 44 | 2.01% |
| 1997 | 35 | 1.60% |
| 1996 | 32 | 1.46% |
| 1995 | 3 | 0.14% |
Geographic Distribution
United States leads with 48.1% (754 AI-verified stores) , followed by United Kingdom (8.2%) and Australia (7.9%) .
Base: 1,569 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
754 AI-verified stores
128 AI-verified stores
124 AI-verified stores
68 AI-verified stores
67 AI-verified stores
55 AI-verified stores
44 AI-verified stores
41 AI-verified stores
36 AI-verified stores
34 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 754 | 48.06% |
| United Kingdom | 128 | 8.16% |
| Australia | 124 | 7.90% |
| Mexico | 68 | 4.33% |
| Canada | 67 | 4.27% |
| Spain | 55 | 3.51% |
| Netherlands | 44 | 2.80% |
| Italy | 41 | 2.61% |
| France | 36 | 2.29% |
| Japan | 34 | 2.17% |
| Chile | 28 | 1.78% |
| South Africa | 26 | 1.66% |
| Argentina | 25 | 1.59% |
| Germany | 22 | 1.40% |
| Colombia | 22 | 1.40% |
| Sweden | 21 | 1.34% |
| Brazil | 21 | 1.34% |
| New Zealand | 20 | 1.27% |
| Finland | 19 | 1.21% |
| Ecuador | 14 | 0.89% |
Featured Stores
Discover the strongest performers and newest entrants in HubSpot's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Sporting Goods & Outdoor Gear
WooCommerce
Custom — Sporting Goods & Outdoor Gear
Custom
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.6k | 100.00% |
| Emails | 2.4k | 51.66% |
| Phones | 1.1k | 23.02% |
| Ecommerce platform | 4.4k | 95.39% |
| Couriers | 595.0 | 12.82% |
| Payment Providers | 873.0 | 18.81% |
| Categories | 2.8k | 60.28% |
| Social Media | 3.7k | 79.76% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed HubSpot E-commerce Database to:
Gain actionable insights into 2.2k physical stores in HubSpot.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at HubSpot online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the HubSpot E-commerce Database?
-
Our database covers over 2.2k HubSpot physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 25.1% among stores with at least one detectable social profile (1,534 stores) , followed by Instagram (20.8%) and LinkedIn (16.8%) .
Base: 3,701 stores with any detectable social profile (79.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,534 stores
1,270 stores
1,023 stores
909 stores
666 stores
232 stores
218 stores
166 stores
61 stores
24 stores
Visual Distribution