ActiveCampaign Technology Adoption in E-commerce

Discover 4.4k e-commerce stores using ActiveCampaign. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 67.4% of stores with physical delivery (2,916 stores) , followed by Custom (16.0%) and Shopify (11.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,916 stores

Custom 16.0%

694 stores

Shopify 11.3%

490 stores

67 stores

42 stores

31 stores

30 stores

16 stores

11 stores

Tray 0.2%

9 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in ActiveCampaign
Platform Stores with Physical Delivery Percentage
WooCommerce 2916 67.41%
Custom 694 16.04%
Shopify 490 11.33%
PrestaShop 67 1.55%
Magento 42 0.97%
BigCommerce 31 0.72%
Squarespace Commerce 30 0.69%
Lightspeed eCom 16 0.37%
EasyDigitalDownloads 11 0.25%
Tray 9 0.21%
Foxy.io 4 0.09%
CCV Shop 4 0.09%
nopCommerce 4 0.09%
Loja Integrada 4 0.09%
Nuvemshop 4 0.09%

All Stores Distribution

WooCommerce holds 85.2% share of all ActiveCampaign e-commerce stores (10,498) , with Custom at 5.6% and Shopify at 4.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

10,498 stores

694 stores

564 stores

72 stores

59 stores

34 stores

246 stores

16 stores

109 stores

Tray 0.1%

9 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in ActiveCampaign
Platform Total Stores Percentage
WooCommerce 10498 85.17%
Custom 694 5.63%
Shopify 564 4.58%
PrestaShop 72 0.58%
Magento 59 0.48%
BigCommerce 34 0.28%
Squarespace Commerce 246 2.00%
Lightspeed eCom 16 0.13%
EasyDigitalDownloads 109 0.88%
Tray 9 0.07%
Foxy.io 4 0.03%
CCV Shop 4 0.03%
nopCommerce 8 0.06%
Loja Integrada 5 0.04%
Nuvemshop 4 0.03%

Categories Distribution

Health & Beauty leads with 26.4% of all stores (816 stores) , followed by Food & Beverages (13.4%) and Clothing & Accessories (11.0%) .

Top 10 Categories

Health & Beauty 26.4%

816 stores

Food & Beverages 13.4%

414 stores

Clothing & Accessories 11.0%

341 stores

Home & Garden 7.3%

226 stores

Electronics & Technology 5.2%

160 stores

Furniture & Home Decor 4.8%

148 stores

Arts & Entertainment 4.6%

142 stores

Business & Industrial 4.5%

140 stores

Books & Media 4.0%

124 stores

Sporting Goods & Outdoor Gear 3.7%

113 stores

Visual Distribution

Distribution of top 10 ActiveCampaign store categories (December 2025)
Distribution of categories in ActiveCampaign e-commerce stores
Category Number of Stores Percentage
Health & Beauty 816 26.44%
Food & Beverages 414 13.42%
Clothing & Accessories 341 11.05%
Home & Garden 226 7.32%
Electronics & Technology 160 5.18%
Furniture & Home Decor 148 4.80%
Arts & Entertainment 142 4.60%
Business & Industrial 140 4.54%
Books & Media 124 4.02%
Sporting Goods & Outdoor Gear 113 3.66%
Tools & Hardware 111 3.60%
Jewelry & Watches 103 3.34%
Gifts & Special Occasions 96 3.11%
Vehicles & Parts 87 2.82%
Pets & Pet Supplies 65 2.11%

Payment Providers Distribution

PayPal leads with 24.9% among AI-verified physical stores (669 stores) , followed by Stripe Connect (11.3%) and MasterCard (11.3%) .

Base: 3,114 AI-verified physical stores with detectable payment providers (24.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.9%

669 stores

304 stores

303 stores

294 stores

226 stores

146 stores

145 stores

iDEAL 4.8%

129 stores

127 stores

VISA 4.0%

108 stores

Visual Distribution

Distribution of top 10 ActiveCampaign payment providers (December 2025)
Distribution of payment providers in ActiveCampaign e-commerce stores
Payment Provider Store Count Market Share
PayPal 669 24.94%
Stripe Connect 304 11.33%
MasterCard 303 11.30%
American Express 294 10.96%
Klarna 226 8.43%
Apple Pay 146 5.44%
Bancontact 145 5.41%
iDEAL 129 4.81%
Mollie 127 4.74%
VISA 108 4.03%
Google Pay 94 3.50%
Bolt 42 1.57%
JCB 40 1.49%
Mercado Pago 29 1.08%
Boleto 26 0.97%

Shipping Carriers Distribution

DHL leads with 16.2% among AI-verified physical stores (247 stores) , followed by UPS (15.7%) and PostNL (12.7%) .

Base: 1,768 AI-verified physical stores with detectable shipping carriers (14.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 16.2%

247 stores

UPS 15.7%

240 stores

PostNL 12.7%

194 stores

USPS 10.7%

164 stores

GLS 8.4%

129 stores

FedEx 8.1%

124 stores

DPD 7.4%

113 stores

64 stores

52 stores

48 stores

Visual Distribution

Distribution of top 10 ActiveCampaign shipping carriers (December 2025)
Distribution of shipping carriers in ActiveCampaign e-commerce stores
Shipping Carrier Store Count Market Share
DHL 247 16.15%
UPS 240 15.70%
PostNL 194 12.69%
USPS 164 10.73%
GLS 129 8.44%
FedEx 124 8.11%
DPD 113 7.39%
Correios 64 4.19%
Correos 52 3.40%
Australia Post 48 3.14%
Estes 47 3.07%
TNT 35 2.29%
Royal Mail 31 2.03%
Colissimo 22 1.44%
PostNord 19 1.24%

Store Launch Timeline

Over the past 12 months, 289 new stores were launched in ActiveCampaign , with the highest activity in 2025-11 (27 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.3%

27 stores launched

2025-10 7.3%

21 stores launched

2025-09 7.3%

21 stores launched

2025-08 7.6%

22 stores launched

2025-07 10.7%

31 stores launched

2025-06 9.3%

27 stores launched

2025-05 7.6%

22 stores launched

2025-04 7.6%

22 stores launched

2025-03 12.5%

36 stores launched

2025-02 8.0%

23 stores launched

2025-01 9.3%

27 stores launched

2024-12 3.5%

10 stores launched

Monthly Trend

Monthly store launches in ActiveCampaign (December 2025)
Monthly store launches in ActiveCampaign over the past 12 months
Month Stores Launched Percentage
2025-11 27 9.34%
2025-10 21 7.27%
2025-09 21 7.27%
2025-08 22 7.61%
2025-07 31 10.73%
2025-06 27 9.34%
2025-05 22 7.61%
2025-04 22 7.61%
2025-03 36 12.46%
2025-02 23 7.96%
2025-01 27 9.34%
2024-12 10 3.46%

Active Stores by Launch Year

Currently, 4,349 active stores in ActiveCampaign are tracked in our database , with the most stores launched in 2025 (279 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 6.4%

279 active stores

2024 7.7%

335 active stores

2023 6.4%

278 active stores

2022 6.9%

302 active stores

2021 8.3%

363 active stores

2020 9.5%

412 active stores

2019 6.2%

271 active stores

2018 6.6%

289 active stores

2017 6.2%

270 active stores

2016 3.3%

144 active stores

2015 3.9%

168 active stores

2014 3.2%

138 active stores

2013 2.7%

118 active stores

2012 2.3%

101 active stores

2011 2.9%

126 active stores

Distribution by Launch Year

Active stores in ActiveCampaign by original launch year (December 2025)
Active stores in ActiveCampaign by launch year
Launch Year Active Stores Percentage
2025 279 6.42%
2024 335 7.70%
2023 278 6.39%
2022 302 6.94%
2021 363 8.35%
2020 412 9.47%
2019 271 6.23%
2018 289 6.65%
2017 270 6.21%
2016 144 3.31%
2015 168 3.86%
2014 138 3.17%
2013 118 2.71%
2012 101 2.32%
2011 126 2.90%
2010 78 1.79%
2009 84 1.93%
2008 67 1.54%
2007 60 1.38%
2006 39 0.90%
2005 37 0.85%
2004 54 1.24%
2003 50 1.15%
2002 44 1.01%
2001 62 1.43%
2000 51 1.17%
1999 48 1.10%
1998 35 0.80%
1997 25 0.57%
1996 17 0.39%
1995 4 0.09%

Social Media Usage

Facebook leads with 28.5% among stores with at least one detectable social profile (3,219 stores) , followed by Instagram (27.5%) and YouTube (14.1%) .

Base: 10,150 stores with any detectable social profile (80.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.5%

3,219 stores

Instagram 27.5%

3,106 stores

YouTube 14.1%

1,592 stores

LinkedIn 8.7%

981 stores

Twitter 6.6%

749 stores

Pinterest 5.3%

598 stores

TikTok 3.9%

443 stores

X 2.7%

308 stores

WhatsApp 2.1%

241 stores

Vimeo 0.4%

47 stores

Visual Distribution

Distribution of social media platforms in ActiveCampaign (December 2025)
Distribution of social media platforms in ActiveCampaign e-commerce stores
Social Platform Store Count Market Share
Facebook 3219 28.53%
Instagram 3106 27.53%
YouTube 1592 14.11%
LinkedIn 981 8.69%
Twitter 749 6.64%
Pinterest 598 5.30%
TikTok 443 3.93%
X 308 2.73%
WhatsApp 241 2.14%
Vimeo 47 0.42%

Geographic Distribution

United States leads with 26.9% (945 AI-verified stores) , followed by Netherlands (17.3%) and Italy (9.4%) .

Base: 3,516 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

945 AI-verified stores

607 AI-verified stores

Italy 9.4%

329 AI-verified stores

Spain 9.1%

321 AI-verified stores

210 AI-verified stores

167 AI-verified stores

162 AI-verified stores

116 AI-verified stores

90 AI-verified stores

76 AI-verified stores

Visual Distribution

Geographic distribution of stores using ActiveCampaign (December 2025)
Geographic distribution of stores using ActiveCampaign
Country AI-Verified Store Count Market Share
United States 945 26.88%
Netherlands 607 17.26%
Italy 329 9.36%
Spain 321 9.13%
Australia 210 5.97%
Brazil 167 4.75%
United Kingdom 162 4.61%
Canada 116 3.30%
Denmark 90 2.56%
France 76 2.16%
Germany 68 1.93%
Belgium 60 1.71%
South Africa 56 1.59%
Hungary 55 1.56%
Mexico 54 1.54%
Poland 50 1.42%
Finland 43 1.22%
New Zealand 43 1.22%
Romania 35 1.00%
Sweden 29 0.82%

Dataset Coverage

Field Rows count Coverage
Website 12.6k 100.00%
Emails 8.2k 64.88%
Phones 4.1k 32.89%
Ecommerce platform 12.5k 99.38%
Couriers 1.8k 14.04%
Payment Providers 3.1k 24.72%
Categories 6.8k 54.02%
Social Media 10.2k 80.58%

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Frequently Asked Questions

What data is included in the ActiveCampaign E-commerce Database?

Our database covers over 4.4k ActiveCampaign physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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