Madagascar E-commerce Database
Explore 349.0 verified e-commerce stores in the Madagascar. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 732.0 with e-commerce signals. 349.0 verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 53.6% of stores with physical delivery (185 stores) , followed by Custom (15.1%) and PrestaShop (13.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
185 stores
52 stores
48 stores
34 stores
14 stores
7 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 185 | 53.62% |
| Custom | 52 | 15.07% |
| PrestaShop | 48 | 13.91% |
| Shopify | 34 | 9.86% |
| Wix eCommerce | 14 | 4.06% |
| Magento | 7 | 2.03% |
| 1C-Bitrix | 2 | 0.58% |
| YouCan | 1 | 0.29% |
| Fourthwall | 1 | 0.29% |
| Nacelle, PrestaShop | 1 | 0.29% |
All Stores Distribution
WooCommerce holds 67.6% share of all Madagascar e-commerce stores (485) , with Custom at 7.3% and PrestaShop at 7.7% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
485 stores
52 stores
55 stores
43 stores
62 stores
9 stores
8 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 485 | 67.64% |
| Custom | 52 | 7.25% |
| PrestaShop | 55 | 7.67% |
| Shopify | 43 | 6.00% |
| Wix eCommerce | 62 | 8.65% |
| Magento | 9 | 1.26% |
| 1C-Bitrix | 8 | 1.12% |
| YouCan | 1 | 0.14% |
| Fourthwall | 1 | 0.14% |
| Nacelle, PrestaShop | 1 | 0.14% |
Categories Distribution
Food & Beverages leads with 20.5% of all stores (54 stores) , followed by Health & Beauty (20.2%) and Clothing & Accessories (19.0%) .
Base: 263 AI-verified stores with physical delivery and detected product categories (75.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
54 stores
53 stores
50 stores
43 stores
12 stores
10 stores
10 stores
9 stores
7 stores
4 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 54 | 20.53% |
| Health & Beauty | 53 | 20.15% |
| Clothing & Accessories | 50 | 19.01% |
| Electronics & Technology | 43 | 16.35% |
| Jewelry & Watches | 12 | 4.56% |
| Home & Garden | 10 | 3.80% |
| Furniture & Home Decor | 10 | 3.80% |
| Tools & Hardware | 9 | 3.42% |
| Vehicles & Parts | 7 | 2.66% |
| Office Supplies | 4 | 1.52% |
| Arts & Entertainment | 4 | 1.52% |
| Gifts & Special Occasions | 2 | 0.76% |
| Business & Industrial | 2 | 0.76% |
| Sporting Goods & Outdoor Gear | 2 | 0.76% |
| Toys & Games | 1 | 0.38% |
Payment Providers Distribution
Orange Money leads with 25.0% among AI-verified physical stores (31 stores) , followed by PayPal (14.5%) and Mada (11.3%) .
Base: 70 AI-verified physical stores with detectable payment providers (20.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
31 stores
18 stores
14 stores
13 stores
12 stores
11 stores
5 stores
5 stores
4 stores
4 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Orange Money | 31 | 25.00% |
| PayPal | 18 | 14.52% |
| Mada | 14 | 11.29% |
| VISA | 13 | 10.48% |
| MasterCard | 12 | 9.68% |
| American Express | 11 | 8.87% |
| Stripe Connect | 5 | 4.03% |
| Klarna | 5 | 4.03% |
| Google Pay | 4 | 3.23% |
| Apple Pay | 4 | 3.23% |
| SEPA | 3 | 2.42% |
| Clearpay | 1 | 0.81% |
| Sezzle | 1 | 0.81% |
| BitCoin | 1 | 0.81% |
| AfterPay | 1 | 0.81% |
Shipping Carriers Distribution
UPS leads with 38.2% among AI-verified physical stores (26 stores) , followed by DHL (25.0%) and FedEx (11.8%) .
Base: 46 AI-verified physical stores with detectable shipping carriers (13.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
26 stores
17 stores
8 stores
4 stores
3 stores
3 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 26 | 38.24% |
| DHL | 17 | 25.00% |
| FedEx | 8 | 11.76% |
| TNT | 4 | 5.88% |
| JX | 3 | 4.41% |
| Point Relais | 3 | 4.41% |
| USPS | 2 | 2.94% |
| ePacket | 1 | 1.47% |
| Royal Mail | 1 | 1.47% |
| IMX | 1 | 1.47% |
| Colissimo | 1 | 1.47% |
| Deutsche Post | 1 | 1.47% |
Store Launch Timeline
Over the past 12 months, 106 new stores were launched in Madagascar , with the highest activity in 2026-02 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
13 stores launched
14 stores launched
7 stores launched
11 stores launched
6 stores launched
8 stores launched
5 stores launched
10 stores launched
8 stores launched
8 stores launched
9 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 7 | 6.60% |
| 2026-01 | 13 | 12.26% |
| 2025-12 | 14 | 13.21% |
| 2025-11 | 7 | 6.60% |
| 2025-10 | 11 | 10.38% |
| 2025-09 | 6 | 5.66% |
| 2025-08 | 8 | 7.55% |
| 2025-07 | 5 | 4.72% |
| 2025-06 | 10 | 9.43% |
| 2025-05 | 8 | 7.55% |
| 2025-04 | 8 | 7.55% |
| 2025-03 | 9 | 8.49% |
Active Stores by Launch Year
Currently, 347 active stores in Madagascar are tracked in our database , with the most stores launched in 2026 (21 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21 active stores
102 active stores
59 active stores
24 active stores
29 active stores
26 active stores
26 active stores
10 active stores
5 active stores
9 active stores
12 active stores
1 active stores
5 active stores
4 active stores
2 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 21 | 6.05% |
| 2025 | 102 | 29.39% |
| 2024 | 59 | 17.00% |
| 2023 | 24 | 6.92% |
| 2022 | 29 | 8.36% |
| 2021 | 26 | 7.49% |
| 2020 | 26 | 7.49% |
| 2019 | 10 | 2.88% |
| 2018 | 5 | 1.44% |
| 2017 | 9 | 2.59% |
| 2016 | 12 | 3.46% |
| 2015 | 1 | 0.29% |
| 2014 | 5 | 1.44% |
| 2013 | 4 | 1.15% |
| 2012 | 2 | 0.58% |
| 2011 | 1 | 0.29% |
| 2010 | 2 | 0.58% |
| 2009 | 4 | 1.15% |
| 2004 | 1 | 0.29% |
| 2001 | 3 | 0.86% |
| 1998 | 1 | 0.29% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Shopify
WooCommerce
Custom
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 349.0 | 100.00% |
| Emails | 216.0 | 61.89% |
| Phones | 84.0 | 24.07% |
| Ecommerce platform | 349.0 | 100.00% |
| Couriers | 46.0 | 13.18% |
| Payment Providers | 70.0 | 20.06% |
| Categories | 263.0 | 75.36% |
| Social Media | 222.0 | 63.61% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Madagascar e-commerce landscape:
Analyze 349.0 verified e-commerce stores in Madagascar - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Madagascar e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Madagascar e-commerce intelligence?
-
We track 349.0 verified Madagascar e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 36.7% among stores with at least one detectable social profile (203 stores) , followed by Instagram (22.6%) and LinkedIn (11.2%) .
Base: 222 stores with any detectable social profile (63.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
203 stores
125 stores
62 stores
45 stores
33 stores
32 stores
22 stores
18 stores
12 stores
1 stores
Visual Distribution