Madagascar E-commerce Database
Explore 322.0 e-commerce stores in the Madagascar. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 51.6% of stores with physical delivery (165 stores) , followed by Shopify (19.1%) and PrestaShop (12.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
165 stores
61 stores
41 stores
28 stores
18 stores
3 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 165 | 51.56% |
| Shopify | 61 | 19.06% |
| PrestaShop | 41 | 12.81% |
| Custom | 28 | 8.75% |
| Wix eCommerce | 18 | 5.63% |
| Magento | 3 | 0.94% |
| OpenCart | 1 | 0.31% |
| Oxatis | 1 | 0.31% |
| Squarespace Commerce | 1 | 0.31% |
| Nacelle, PrestaShop | 1 | 0.31% |
All Stores Distribution
WooCommerce holds 66.6% share of all Madagascar e-commerce stores (420) , with Shopify at 10.1% and PrestaShop at 7.3% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
420 stores
64 stores
46 stores
28 stores
62 stores
5 stores
1 stores
1 stores
3 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 420 | 66.56% |
| Shopify | 64 | 10.14% |
| PrestaShop | 46 | 7.29% |
| Custom | 28 | 4.44% |
| Wix eCommerce | 62 | 9.83% |
| Magento | 5 | 0.79% |
| OpenCart | 1 | 0.16% |
| Oxatis | 1 | 0.16% |
| Squarespace Commerce | 3 | 0.48% |
| Nacelle, PrestaShop | 1 | 0.16% |
Categories Distribution
Health & Beauty leads with 21.9% of all stores (51 stores) , followed by Food & Beverages (18.0%) and Electronics & Technology (15.9%) .
Top 10 Categories
51 stores
42 stores
37 stores
36 stores
12 stores
11 stores
11 stores
9 stores
4 stores
4 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 51 | 21.89% |
| Food & Beverages | 42 | 18.03% |
| Electronics & Technology | 37 | 15.88% |
| Clothing & Accessories | 36 | 15.45% |
| Home & Garden | 12 | 5.15% |
| Jewelry & Watches | 11 | 4.72% |
| Tools & Hardware | 11 | 4.72% |
| Furniture & Home Decor | 9 | 3.86% |
| Vehicles & Parts | 4 | 1.72% |
| Gifts & Special Occasions | 4 | 1.72% |
| Sporting Goods & Outdoor Gear | 4 | 1.72% |
| Pets & Pet Supplies | 4 | 1.72% |
| Office Supplies | 3 | 1.29% |
| Business & Industrial | 3 | 1.29% |
| Arts & Entertainment | 2 | 0.86% |
Payment Providers Distribution
Orange Money leads with 27.9% among AI-verified physical stores (17 stores) , followed by Mada (18.0%) and PayPal (16.4%) .
Base: 46 AI-verified physical stores with detectable payment providers (14.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
17 stores
11 stores
10 stores
6 stores
6 stores
4 stores
4 stores
1 stores
1 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Orange Money | 17 | 27.87% |
| Mada | 11 | 18.03% |
| PayPal | 10 | 16.39% |
| American Express | 6 | 9.84% |
| MasterCard | 6 | 9.84% |
| Stripe Connect | 4 | 6.56% |
| VISA | 4 | 6.56% |
| Bancontact | 1 | 1.64% |
| Apple Pay | 1 | 1.64% |
| SEPA | 1 | 1.64% |
Shipping Carriers Distribution
UPS leads with 38.2% among AI-verified physical stores (13 stores) , followed by DHL (23.5%) and FedEx (5.9%) .
Base: 26 AI-verified physical stores with detectable shipping carriers (8.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 13 | 38.24% |
| DHL | 8 | 23.53% |
| FedEx | 2 | 5.88% |
| Point Relais | 2 | 5.88% |
| USPS | 2 | 5.88% |
| ePacket | 1 | 2.94% |
| La Poste | 1 | 2.94% |
| Colissimo | 1 | 2.94% |
| TNT | 1 | 2.94% |
| Hermes | 1 | 2.94% |
| DPD | 1 | 2.94% |
| IMX | 1 | 2.94% |
Store Launch Timeline
Over the past 12 months, 87 new stores were launched in Madagascar , with the highest activity in 2025-12 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
7 stores launched
8 stores launched
2 stores launched
10 stores launched
7 stores launched
7 stores launched
8 stores launched
11 stores launched
7 stores launched
6 stores launched
8 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 6 | 6.90% |
| 2025-11 | 7 | 8.05% |
| 2025-10 | 8 | 9.20% |
| 2025-09 | 2 | 2.30% |
| 2025-08 | 10 | 11.49% |
| 2025-07 | 7 | 8.05% |
| 2025-06 | 7 | 8.05% |
| 2025-05 | 8 | 9.20% |
| 2025-04 | 11 | 12.64% |
| 2025-03 | 7 | 8.05% |
| 2025-02 | 6 | 6.90% |
| 2025-01 | 8 | 9.20% |
Active Stores by Launch Year
Currently, 319 active stores in Madagascar are tracked in our database , with the most stores launched in 2025 (88 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
88 active stores
57 active stores
20 active stores
32 active stores
24 active stores
28 active stores
9 active stores
9 active stores
11 active stores
9 active stores
1 active stores
5 active stores
5 active stores
3 active stores
1 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 88 | 27.59% |
| 2024 | 57 | 17.87% |
| 2023 | 20 | 6.27% |
| 2022 | 32 | 10.03% |
| 2021 | 24 | 7.52% |
| 2020 | 28 | 8.78% |
| 2019 | 9 | 2.82% |
| 2018 | 9 | 2.82% |
| 2017 | 11 | 3.45% |
| 2016 | 9 | 2.82% |
| 2015 | 1 | 0.31% |
| 2014 | 5 | 1.57% |
| 2013 | 5 | 1.57% |
| 2012 | 3 | 0.94% |
| 2011 | 1 | 0.31% |
| 2010 | 4 | 1.25% |
| 2009 | 8 | 2.51% |
| 2008 | 1 | 0.31% |
| 2004 | 1 | 0.31% |
| 2001 | 2 | 0.63% |
| 1998 | 1 | 0.31% |
Featured Stores
Discover the strongest performers and newest entrants in Madagascar's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify
Shopify
Wix eCommerce
Shopify - Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 322.0 | 100.00% |
| Emails | 190.0 | 59.01% |
| Phones | 101.0 | 31.37% |
| Ecommerce platform | 322.0 | 100.00% |
| Couriers | 26.0 | 8.07% |
| Payment Providers | 46.0 | 14.29% |
| Categories | 234.0 | 72.67% |
| Social Media | 215.0 | 66.77% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Madagascar E-commerce Database to:
Gain actionable insights into 322.0 physical stores in Madagascar.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Madagascar online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Madagascar E-commerce Database?
-
Our database covers over 322.0 Madagascar physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 38.2% among stores with at least one detectable social profile (199 stores) , followed by Instagram (22.8%) and LinkedIn (11.7%) .
Base: 215 stores with any detectable social profile (66.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
199 stores
119 stores
61 stores
43 stores
32 stores
29 stores
20 stores
9 stores
8 stores
1 stores
Visual Distribution