Madagascar E-commerce Market
Explore 441 verified e-commerce stores in the Madagascar. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 988 with e-commerce signals. 441 verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 44.7% of stores with physical delivery (197 stores) , followed by Custom (28.6%) and PrestaShop (9.1%) .
Base: 441 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
197 stores
126 stores
40 stores
25 stores
16 stores
12 stores
10 stores
8 stores
3 stores
2 stores
Visual Distribution
197 stores
126 stores
40 stores
25 stores
16 stores
12 stores
10 stores
8 stores
3 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 197 | 44.67% |
| Custom | 126 | 28.57% |
| PrestaShop | 40 | 9.07% |
| Shopify | 25 | 5.67% |
| Odoo | 16 | 3.63% |
| Wix eCommerce | 12 | 2.72% |
| YouCan | 10 | 2.27% |
| Magento | 8 | 1.81% |
| SureCart, WooCommerce | 3 | 0.68% |
| OpenCart | 2 | 0.45% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 56.8% share of detected Madagascar e-commerce signals (561) , with Custom at 13.1% and PrestaShop at 4.6% (October 2026) .
Base: 988 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
561 websites
129 websites
45 websites
47 websites
16 websites
116 websites
10 websites
12 websites
4 websites
4 websites
Visual Distribution
561 websites
129 websites
45 websites
47 websites
16 websites
116 websites
10 websites
12 websites
4 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 561 | 56.78% |
| Custom | 129 | 13.06% |
| PrestaShop | 45 | 4.55% |
| Shopify | 47 | 4.76% |
| Odoo | 16 | 1.62% |
| Wix eCommerce | 116 | 11.74% |
| YouCan | 10 | 1.01% |
| Magento | 12 | 1.21% |
| SureCart, WooCommerce | 4 | 0.40% |
| OpenCart | 4 | 0.40% |
Categories Distribution
Food & Beverages stores with 17.5% of all stores (77 stores) , followed by Health & Beauty (15.2%) and Clothing & Accessories (10.0%) .
Base: 441 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
77 stores
67 stores
44 stores
37 stores
21 stores
20 stores
15 stores
13 stores
13 stores
11 stores
Visual Distribution
77 stores
67 stores
44 stores
37 stores
21 stores
20 stores
15 stores
13 stores
13 stores
11 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 77 | 17.46% |
| Health & Beauty | 67 | 15.19% |
| Clothing & Accessories | 44 | 9.98% |
| Electronics & Technology | 37 | 8.39% |
| Home & Garden | 21 | 4.76% |
| Tools & Hardware | 20 | 4.54% |
| Arts & Entertainment | 15 | 3.40% |
| Furniture & Home Decor | 13 | 2.95% |
| Jewelry & Watches | 13 | 2.95% |
| Sporting Goods & Outdoor Gear | 11 | 2.49% |
Payment Providers Distribution
Orange Money accounts for 20.6% of displayed detection occurrences (62 occurrences) , followed by PayPal (18.6%) and VISA (14.3%) .
Base: 301 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
62 occurrences
56 occurrences
43 occurrences
39 occurrences
32 occurrences
26 occurrences
16 occurrences
15 occurrences
7 occurrences
5 occurrences
Visual Distribution
62 occurrences
56 occurrences
43 occurrences
39 occurrences
32 occurrences
26 occurrences
16 occurrences
15 occurrences
7 occurrences
5 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Orange Money | 62 | 20.60% |
| PayPal | 56 | 18.60% |
| VISA | 43 | 14.29% |
| MasterCard | 39 | 12.96% |
| Airtel Money | 32 | 10.63% |
| Mada | 26 | 8.64% |
| Stripe | 16 | 5.32% |
| American Express | 15 | 4.98% |
| Apple Pay | 7 | 2.33% |
| Discover | 5 | 1.66% |
Shipping Carriers Distribution
DHL accounts for 30.8% of displayed detection occurrences (20 occurrences) , followed by FedEx (20.0%) and UPS (15.4%) .
Base: 65 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
20 occurrences
13 occurrences
10 occurrences
7 occurrences
5 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 20 | 30.77% |
| FedEx | 13 | 20.00% |
| UPS | 10 | 15.38% |
| USPS | 7 | 10.77% |
| ePacket | 5 | 7.69% |
| 4PX | 3 | 4.62% |
| DPD | 2 | 3.08% |
| EMS | 2 | 3.08% |
| La Poste | 2 | 3.08% |
| Chronopost | 1 | 1.54% |
Store Launch Timeline
Over the past 12 months, 150 new stores were launched in Madagascar , with the highest activity in 2026-09 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
14 stores launched
19 stores launched
26 stores launched
16 stores launched
13 stores launched
11 stores launched
13 stores launched
11 stores launched
8 stores launched
7 stores launched
1 stores launched
Monthly Trend
7.3% of last 12 months
9.3% of last 12 months
12.7% of last 12 months
17.3% of last 12 months
10.7% of last 12 months
8.7% of last 12 months
7.3% of last 12 months
8.7% of last 12 months
7.3% of last 12 months
5.3% of last 12 months
4.7% of last 12 months
0.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 11 | 7.33% |
| 2026-08 | 14 | 9.33% |
| 2026-07 | 19 | 12.67% |
| 2026-06 | 26 | 17.33% |
| 2026-05 | 16 | 10.67% |
| 2026-04 | 13 | 8.67% |
| 2026-03 | 11 | 7.33% |
| 2026-02 | 13 | 8.67% |
| 2026-01 | 11 | 7.33% |
| 2025-12 | 8 | 5.33% |
| 2025-11 | 7 | 4.67% |
| 2025-10 | 1 | 0.67% |
Active Stores by Launch Year
Currently, 439 active stores in Madagascar are tracked in our database , with the most stores launched in 2026 (142 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
142 active stores
67 active stores
45 active stores
23 active stores
29 active stores
26 active stores
28 active stores
12 active stores
9 active stores
15 active stores
14 active stores
1 active stores
7 active stores
3 active stores
1 active stores
Distribution by Launch Year
32.3% of tracked active stores
15.3% of tracked active stores
10.3% of tracked active stores
5.2% of tracked active stores
6.6% of tracked active stores
5.9% of tracked active stores
6.4% of tracked active stores
2.7% of tracked active stores
2.1% of tracked active stores
3.4% of tracked active stores
3.2% of tracked active stores
0.2% of tracked active stores
1.6% of tracked active stores
0.7% of tracked active stores
0.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 142 | 32.35% |
| 2025 | 67 | 15.26% |
| 2024 | 45 | 10.25% |
| 2023 | 23 | 5.24% |
| 2022 | 29 | 6.61% |
| 2021 | 26 | 5.92% |
| 2020 | 28 | 6.38% |
| 2019 | 12 | 2.73% |
| 2018 | 9 | 2.05% |
| 2017 | 15 | 3.42% |
| 2016 | 14 | 3.19% |
| 2015 | 1 | 0.23% |
| 2014 | 7 | 1.59% |
| 2013 | 3 | 0.68% |
| 2012 | 1 | 0.23% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
WooCommerce
Custom - Health & Beauty
WooCommerce - Clothing & Accessories
Wix eCommerce - Jewelry & Watches
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 441 | 100.00% |
| Emails | 331 | 75.06% |
| Phones | 280 | 63.49% |
| Ecommerce platform | 441 | 100.00% |
| Couriers | 33 | 7.48% |
| Payment Providers | 157 | 35.60% |
| Categories | 366 | 82.99% |
| Social Media | 238 | 53.97% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Madagascar e-commerce landscape:
Analyze 441 verified e-commerce stores in Madagascar - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Madagascar e-commerce intelligence?
-
We track 441 verified Madagascar e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 40.0% of displayed detection occurrences (213 occurrences) , followed by Instagram (25.3%) and LinkedIn (9.6%) .
Base: 533 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
213 occurrences
135 occurrences
51 occurrences
38 occurrences
32 occurrences
24 occurrences
16 occurrences
16 occurrences
7 occurrences
1 occurrences
Visual Distribution
213 occurrences
135 occurrences
51 occurrences
38 occurrences
32 occurrences
24 occurrences
16 occurrences
16 occurrences
7 occurrences
1 occurrences