Madagascar E-commerce Market
Explore 331.0 verified e-commerce stores in the Madagascar. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 714.0 with e-commerce signals. 331.0 verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 47.9% of stores with physical delivery (158 stores) , followed by Custom (20.0%) and PrestaShop (13.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
158 stores
66 stores
46 stores
35 stores
14 stores
7 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
158 stores
66 stores
46 stores
35 stores
14 stores
7 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 158 | 47.88% |
| Custom | 66 | 20.00% |
| PrestaShop | 46 | 13.94% |
| Shopify | 35 | 10.61% |
| Wix eCommerce | 14 | 4.24% |
| Magento | 7 | 2.12% |
| Store.link E-commerce Platform | 1 | 0.30% |
| Squarespace Commerce | 1 | 0.30% |
| YouCan | 1 | 0.30% |
| OpenCart | 1 | 0.30% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 64.5% share of all Madagascar e-commerce stores (451) , with Custom at 9.4% and PrestaShop at 7.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
451 stores
66 stores
52 stores
45 stores
67 stores
8 stores
1 stores
7 stores
1 stores
1 stores
Visual Distribution
451 stores
66 stores
52 stores
45 stores
67 stores
8 stores
1 stores
7 stores
1 stores
1 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 451 | 64.52% |
| Custom | 66 | 9.44% |
| PrestaShop | 52 | 7.44% |
| Shopify | 45 | 6.44% |
| Wix eCommerce | 67 | 9.59% |
| Magento | 8 | 1.14% |
| Store.link E-commerce Platform | 1 | 0.14% |
| Squarespace Commerce | 7 | 1.00% |
| YouCan | 1 | 0.14% |
| OpenCart | 1 | 0.14% |
Categories Distribution
Food & Beverages stores with 20.7% of all stores (58 stores) , followed by Health & Beauty (18.6%) and Clothing & Accessories (14.6%) .
Base: 280 AI-verified stores with physical delivery and detected product categories (84.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
58 stores
52 stores
41 stores
26 stores
15 stores
14 stores
14 stores
10 stores
9 stores
8 stores
Visual Distribution
58 stores
52 stores
41 stores
26 stores
15 stores
14 stores
14 stores
10 stores
9 stores
8 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 58 | 20.71% |
| Health & Beauty | 52 | 18.57% |
| Clothing & Accessories | 41 | 14.64% |
| Electronics & Technology | 26 | 9.29% |
| Furniture & Home Decor | 15 | 5.36% |
| Tools & Hardware | 14 | 5.00% |
| Home & Garden | 14 | 5.00% |
| Business & Industrial | 10 | 3.57% |
| Vehicles & Parts | 9 | 3.21% |
| Jewelry & Watches | 8 | 2.86% |
Payment Providers Distribution
Orange Money stores with 31.6% among AI-verified physical stores (30 stores) , followed by PayPal (17.9%) and Mada (14.7%) .
Base: 67 AI-verified physical stores with detectable payment providers (20.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
30 stores
17 stores
14 stores
8 stores
8 stores
6 stores
5 stores
2 stores
2 stores
1 stores
Visual Distribution
30 stores
17 stores
14 stores
8 stores
8 stores
6 stores
5 stores
2 stores
2 stores
1 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Orange Money | 30 | 31.58% |
| PayPal | 17 | 17.89% |
| Mada | 14 | 14.74% |
| VISA | 8 | 8.42% |
| Stripe Connect | 8 | 8.42% |
| American Express | 6 | 6.32% |
| MasterCard | 5 | 5.26% |
| Google Pay | 2 | 2.11% |
| Apple Pay | 2 | 2.11% |
| AfterPay | 1 | 1.05% |
Shipping Carriers Distribution
UPS stores with 42.9% among AI-verified physical stores (18 stores) , followed by DHL (21.4%) and FedEx (7.1%) .
Base: 33 AI-verified physical stores with detectable shipping carriers (10.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
18 stores
9 stores
3 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 18 | 42.86% |
| DHL | 9 | 21.43% |
| FedEx | 3 | 7.14% |
| TNT | 2 | 4.76% |
| La Poste | 2 | 4.76% |
| USPS | 2 | 4.76% |
| Point Relais | 1 | 2.38% |
| ASM | 1 | 2.38% |
| Mazet | 1 | 2.38% |
| 4PX | 1 | 2.38% |
Store Launch Timeline
Over the past 12 months, 92 new stores were launched in Madagascar , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
12 stores launched
17 stores launched
5 stores launched
10 stores launched
9 stores launched
7 stores launched
8 stores launched
5 stores launched
5 stores launched
4 stores launched
3 stores launched
Monthly Trend
7.6% of last 12 months
13.0% of last 12 months
18.5% of last 12 months
5.4% of last 12 months
10.9% of last 12 months
9.8% of last 12 months
7.6% of last 12 months
8.7% of last 12 months
5.4% of last 12 months
5.4% of last 12 months
4.3% of last 12 months
3.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7 | 7.61% |
| 2026-04 | 12 | 13.04% |
| 2026-03 | 17 | 18.48% |
| 2026-02 | 5 | 5.43% |
| 2026-01 | 10 | 10.87% |
| 2025-12 | 9 | 9.78% |
| 2025-11 | 7 | 7.61% |
| 2025-10 | 8 | 8.70% |
| 2025-09 | 5 | 5.43% |
| 2025-08 | 5 | 5.43% |
| 2025-07 | 4 | 4.35% |
| 2025-06 | 3 | 3.26% |
Active Stores by Launch Year
Currently, 329 active stores in Madagascar are tracked in our database , with the most stores launched in 2026 (51 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
51 active stores
72 active stores
47 active stores
21 active stores
26 active stores
24 active stores
21 active stores
9 active stores
8 active stores
11 active stores
12 active stores
1 active stores
6 active stores
5 active stores
3 active stores
Distribution by Launch Year
15.5% of tracked active stores
21.9% of tracked active stores
14.3% of tracked active stores
6.4% of tracked active stores
7.9% of tracked active stores
7.3% of tracked active stores
6.4% of tracked active stores
2.7% of tracked active stores
2.4% of tracked active stores
3.3% of tracked active stores
3.6% of tracked active stores
0.3% of tracked active stores
1.8% of tracked active stores
1.5% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 51 | 15.50% |
| 2025 | 72 | 21.88% |
| 2024 | 47 | 14.29% |
| 2023 | 21 | 6.38% |
| 2022 | 26 | 7.90% |
| 2021 | 24 | 7.29% |
| 2020 | 21 | 6.38% |
| 2019 | 9 | 2.74% |
| 2018 | 8 | 2.43% |
| 2017 | 11 | 3.34% |
| 2016 | 12 | 3.65% |
| 2015 | 1 | 0.30% |
| 2014 | 6 | 1.82% |
| 2013 | 5 | 1.52% |
| 2011 | 3 | 0.91% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce
Custom
WooCommerce - Furniture & Home Decor
Shopify - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 331.0 | 100.00% |
| Emails | 203.0 | 61.33% |
| Phones | 218.0 | 65.86% |
| Ecommerce platform | 331.0 | 100.00% |
| Couriers | 33.0 | 9.97% |
| Payment Providers | 67.0 | 20.24% |
| Categories | 286.0 | 86.40% |
| Social Media | 214.0 | 64.65% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Madagascar e-commerce landscape:
Analyze 331.0 verified e-commerce stores in Madagascar - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Madagascar e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Madagascar e-commerce intelligence?
-
We track 331.0 verified Madagascar e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 37.7% among stores with at least one detectable social profile (194 stores) , followed by Instagram (23.1%) and LinkedIn (10.3%) .
Base: 214 stores with any detectable social profile (64.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
194 stores
119 stores
53 stores
43 stores
30 stores
29 stores
19 stores
16 stores
11 stores
1 stores
Visual Distribution
194 stores
119 stores
53 stores
43 stores
30 stores
29 stores
19 stores
16 stores
11 stores
1 stores