Zip Technology Adoption in E-commerce

Discover 4.1k verified e-commerce stores using Zip. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 4.6k domains. 4.1k verified as active stores with physical delivery.

Verified stores
4.1k
active stores with physical delivery
Top country
Australia
2,404 verified stores
Top payment signal
PayPal
481 stores detected
Top carrier signal
Australia Post
541 stores detected
Top category
Health & Beauty
780 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

4.1k verified active stores out of 4.6k detected · 88.5% verification rate

E-commerce Platforms Distribution

Shopify stores with 52.5% of stores with physical delivery (2,132 stores) , followed by WooCommerce (37.0%) and Custom (6.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 52.5%

2,132 stores

1,501 stores

261 stores

74 stores

36 stores

12 stores

Shopify, Shopoe 0.2%

7 stores

Shopoe, Shopify 0.1%

5 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Zip
Platform Stores with Physical Delivery Percentage
Shopify 2132 52.49%
WooCommerce 1501 36.95%
Custom 261 6.43%
SAP Commerce Cloud 74 1.82%
BigCommerce 36 0.89%
Salesforce Commerce Cloud 18 0.44%
Magento 12 0.30%
Shopify, Shopoe 7 0.17%
Shopoe, Shopify 5 0.12%
PrestaShop 4 0.10%
Show broader dataset (all e-commerce signals)

All Stores Distribution

Shopify holds 48.4% share of all Zip e-commerce stores (2,202) , with WooCommerce at 41.8% and Custom at 5.7% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

Shopify 48.4%

2,202 stores

1,901 stores

261 stores

75 stores

40 stores

14 stores

Shopify, Shopoe 0.2%

7 stores

Shopoe, Shopify 0.1%

5 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in Zip
Platform Total Stores Percentage
Shopify 2202 48.40%
WooCommerce 1901 41.78%
Custom 261 5.74%
SAP Commerce Cloud 75 1.65%
BigCommerce 40 0.88%
Salesforce Commerce Cloud 29 0.64%
Magento 14 0.31%
Shopify, Shopoe 7 0.15%
Shopoe, Shopify 5 0.11%
PrestaShop 4 0.09%

Categories Distribution

Health & Beauty stores with 20.7% of all stores (780 stores) , followed by Clothing & Accessories (16.2%) and Sporting Goods & Outdoor Gear (13.2%) .

Base: 3,773 AI-verified stores with physical delivery and detected product categories (92.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 20.7%

780 stores

Clothing & Accessories 16.2%

612 stores

Sporting Goods & Outdoor Gear 13.2%

497 stores

Vehicles & Parts 9.3%

352 stores

Home & Garden 6.2%

234 stores

Electronics & Technology 4.6%

172 stores

Jewelry & Watches 4.5%

171 stores

Furniture & Home Decor 4.4%

166 stores

Toys & Games 4.4%

165 stores

Food & Beverages 3.6%

134 stores

Visual Distribution

Distribution of top 10 Zip store categories (June 2026)
Distribution of categories in Zip e-commerce stores
Category Number of Stores Percentage
Health & Beauty 780 20.67%
Clothing & Accessories 612 16.22%
Sporting Goods & Outdoor Gear 497 13.17%
Vehicles & Parts 352 9.33%
Home & Garden 234 6.20%
Electronics & Technology 172 4.56%
Jewelry & Watches 171 4.53%
Furniture & Home Decor 166 4.40%
Toys & Games 165 4.37%
Food & Beverages 134 3.55%

Payment Providers Distribution

PayPal stores with 26.4% among AI-verified physical stores (481 stores) , followed by Zip Pay (11.3%) and American Express (10.7%) .

Base: 1,031 AI-verified physical stores with detectable payment providers (22.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.4%

481 stores

Zip Pay 11.3%

206 stores

194 stores

178 stores

175 stores

164 stores

Bolt 5.5%

100 stores

71 stores

57 stores

VISA 3.1%

56 stores

Visual Distribution

Distribution of top 10 Zip payment providers (June 2026)
Distribution of payment providers in Zip e-commerce stores
Payment Provider Store Count Market Share
PayPal 481 26.41%
Zip Pay 206 11.31%
American Express 194 10.65%
MasterCard 178 9.77%
Stripe Connect 175 9.61%
AfterPay 164 9.01%
Bolt 100 5.49%
Apple Pay 71 3.90%
Google Pay 57 3.13%
VISA 56 3.08%

Shipping Carriers Distribution

Australia Post stores with 39.5% among AI-verified physical stores (541 stores) , followed by UPS (9.2%) and USPS (8.5%) .

Base: 846 AI-verified physical stores with detectable shipping carriers (18.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

541 stores

UPS 9.2%

126 stores

USPS 8.5%

117 stores

84 stores

83 stores

TNT 5.5%

76 stores

57 stores

DHL 3.9%

53 stores

53 stores

43 stores

Visual Distribution

Distribution of top 10 Zip shipping carriers (June 2026)
Distribution of shipping carriers in Zip e-commerce stores
Shipping Carrier Store Count Market Share
Australia Post 541 39.46%
UPS 126 9.19%
USPS 117 8.53%
Fastway 84 6.13%
Couriers Please 83 6.05%
TNT 76 5.54%
Allied Express 57 4.16%
DHL 53 3.87%
Aramex 53 3.87%
Toll IPEC 43 3.14%

Store Launch Timeline

Over the past 12 months, 159 new stores were launched in Zip , with the highest activity in 2026-05 (15 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 9.4%

15 stores launched

2026-04 8.2%

13 stores launched

2026-03 5.7%

9 stores launched

2026-02 6.9%

11 stores launched

2026-01 5.0%

8 stores launched

2025-12 8.8%

14 stores launched

2025-11 4.4%

7 stores launched

2025-10 10.1%

16 stores launched

2025-09 7.5%

12 stores launched

2025-08 16.4%

26 stores launched

2025-07 11.3%

18 stores launched

2025-06 6.3%

10 stores launched

Monthly Trend

Monthly store launches in Zip (June 2026)
Monthly store launches in Zip over the past 12 months
Month Stores Launched Percentage
2026-05 15 9.43%
2026-04 13 8.18%
2026-03 9 5.66%
2026-02 11 6.92%
2026-01 8 5.03%
2025-12 14 8.81%
2025-11 7 4.40%
2025-10 16 10.06%
2025-09 12 7.55%
2025-08 26 16.35%
2025-07 18 11.32%
2025-06 10 6.29%

Active Stores by Launch Year

Currently, 4,042 active stores in Zip are tracked in our database , with the most stores launched in 2026 (57 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.4%

57 active stores

2025 4.8%

192 active stores

2024 4.8%

195 active stores

2023 4.8%

192 active stores

2022 7.2%

291 active stores

2021 9.4%

381 active stores

2020 11.1%

448 active stores

2019 7.0%

284 active stores

2018 8.1%

327 active stores

2017 8.3%

337 active stores

2016 3.7%

149 active stores

2015 2.8%

113 active stores

2014 2.5%

100 active stores

2013 3.9%

157 active stores

2012 2.5%

102 active stores

Distribution by Launch Year

Active stores in Zip by original launch year (June 2026)
Active stores in Zip by launch year
Launch Year Active Stores Percentage
2026 57 1.41%
2025 192 4.75%
2024 195 4.82%
2023 192 4.75%
2022 291 7.20%
2021 381 9.43%
2020 448 11.08%
2019 284 7.03%
2018 327 8.09%
2017 337 8.34%
2016 149 3.69%
2015 113 2.80%
2014 100 2.47%
2013 157 3.88%
2012 102 2.52%

Social Media Usage

Facebook stores with 32.1% among stores with at least one detectable social profile (3,121 stores) , followed by Instagram (31.1%) and YouTube (11.9%) .

Base: 3,792 stores with any detectable social profile (82.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.1%

3,121 stores

Instagram 31.1%

3,021 stores

YouTube 11.9%

1,153 stores

Twitter 7.7%

749 stores

TikTok 5.9%

576 stores

Pinterest 5.9%

575 stores

LinkedIn 3.2%

315 stores

X 1.8%

171 stores

WhatsApp 0.2%

23 stores

Vimeo 0.2%

16 stores

Visual Distribution

Distribution of social media platforms in Zip (June 2026)
Distribution of social media platforms in Zip e-commerce stores
Social Platform Store Count Market Share
Facebook 3121 32.11%
Instagram 3021 31.08%
YouTube 1153 11.86%
Twitter 749 7.71%
TikTok 576 5.93%
Pinterest 575 5.92%
LinkedIn 315 3.24%
X 171 1.76%
WhatsApp 23 0.24%
Vimeo 16 0.16%

Geographic Distribution

Australia stores with 59.8% (2,404 AI-verified stores) , followed by United States (30.4%) and New Zealand (6.9%) .

Base: 4,020 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

2,404 AI-verified stores

1,224 AI-verified stores

278 AI-verified stores

17 AI-verified stores

13 AI-verified stores

12 AI-verified stores

11 AI-verified stores

7 AI-verified stores

6 AI-verified stores

6 AI-verified stores

Visual Distribution

Geographic distribution of stores using Zip (June 2026)
Geographic distribution of stores using Zip
Country AI-Verified Store Count Market Share
Australia 2404 59.80%
United States 1224 30.45%
New Zealand 278 6.92%
United Kingdom 17 0.42%
Canada 13 0.32%
France 12 0.30%
Ukraine 11 0.27%
Mexico 7 0.17%
Germany 6 0.15%
Brazil 6 0.15%

Data Coverage

Field Rows count Coverage
Website 4.6k 100.00%
Emails 1.8k 38.62%
Phones 2.0k 42.52%
Ecommerce platform 4.6k 99.74%
Couriers 846.0 18.34%
Payment Providers 1.0k 22.35%
Categories 4.0k 86.14%
Social Media 3.8k 82.22%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • Monthly data refreshes
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Market Intelligence

Understand the Zip e-commerce landscape:

Analyze 4.1k verified e-commerce stores on Zip - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Zip e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Zip e-commerce intelligence?

We track 4.1k verified Zip e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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