Zip Technology Adoption in E-commerce
Discover 4.1k verified e-commerce stores using Zip. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4.6k domains. 4.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
4.1k verified active stores out of 4.6k detected · 88.5% verification rate
E-commerce Platforms Distribution
Shopify stores with 52.2% of stores with physical delivery (2,132 stores) , followed by WooCommerce (36.8%) and Custom (6.4%) .
Base: 4,082 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,132 stores
1,501 stores
261 stores
74 stores
36 stores
18 stores
12 stores
7 stores
5 stores
4 stores
Visual Distribution
2,132 stores
1,501 stores
261 stores
74 stores
36 stores
18 stores
12 stores
7 stores
5 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2132 | 52.23% |
| WooCommerce | 1501 | 36.77% |
| Custom | 261 | 6.39% |
| SAP Commerce Cloud | 74 | 1.81% |
| BigCommerce | 36 | 0.88% |
| Salesforce Commerce Cloud | 18 | 0.44% |
| Magento | 12 | 0.29% |
| Shopify, Shopoe | 7 | 0.17% |
| Shopoe, Shopify | 5 | 0.12% |
| PrestaShop | 4 | 0.10% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 47.7% share of detected Zip e-commerce signals (2,202) , with WooCommerce at 41.2% and Custom at 5.7% (June 2026) .
Base: 4,612 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,202 websites
1,901 websites
261 websites
75 websites
40 websites
29 websites
14 websites
7 websites
5 websites
4 websites
Visual Distribution
2,202 websites
1,901 websites
261 websites
75 websites
40 websites
29 websites
14 websites
7 websites
5 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 2202 | 47.75% |
| WooCommerce | 1901 | 41.22% |
| Custom | 261 | 5.66% |
| SAP Commerce Cloud | 75 | 1.63% |
| BigCommerce | 40 | 0.87% |
| Salesforce Commerce Cloud | 29 | 0.63% |
| Magento | 14 | 0.30% |
| Shopify, Shopoe | 7 | 0.15% |
| Shopoe, Shopify | 5 | 0.11% |
| PrestaShop | 4 | 0.09% |
Categories Distribution
Health & Beauty stores with 19.1% of all stores (780 stores) , followed by Clothing & Accessories (15.0%) and Sporting Goods & Outdoor Gear (12.2%) .
Base: 4,082 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
780 stores
612 stores
497 stores
352 stores
234 stores
172 stores
171 stores
166 stores
165 stores
134 stores
Visual Distribution
780 stores
612 stores
497 stores
352 stores
234 stores
172 stores
171 stores
166 stores
165 stores
134 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 780 | 19.11% |
| Clothing & Accessories | 612 | 14.99% |
| Sporting Goods & Outdoor Gear | 497 | 12.18% |
| Vehicles & Parts | 352 | 8.62% |
| Home & Garden | 234 | 5.73% |
| Electronics & Technology | 172 | 4.21% |
| Jewelry & Watches | 171 | 4.19% |
| Furniture & Home Decor | 166 | 4.07% |
| Toys & Games | 165 | 4.04% |
| Food & Beverages | 134 | 3.28% |
Payment Providers Distribution
PayPal accounts for 28.6% of displayed detection occurrences (481 occurrences) , followed by Zip Pay (12.2%) and American Express (11.5%) .
Base: 1,682 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
481 occurrences
206 occurrences
194 occurrences
178 occurrences
175 occurrences
164 occurrences
100 occurrences
71 occurrences
57 occurrences
56 occurrences
Visual Distribution
481 occurrences
206 occurrences
194 occurrences
178 occurrences
175 occurrences
164 occurrences
100 occurrences
71 occurrences
57 occurrences
56 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 481 | 28.60% |
| Zip Pay | 206 | 12.25% |
| American Express | 194 | 11.53% |
| MasterCard | 178 | 10.58% |
| Stripe Connect | 175 | 10.40% |
| AfterPay | 164 | 9.75% |
| Bolt | 100 | 5.95% |
| Apple Pay | 71 | 4.22% |
| Google Pay | 57 | 3.39% |
| VISA | 56 | 3.33% |
Shipping Carriers Distribution
Australia Post accounts for 43.9% of displayed detection occurrences (541 occurrences) , followed by UPS (10.2%) and USPS (9.5%) .
Base: 1,233 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
541 occurrences
126 occurrences
117 occurrences
84 occurrences
83 occurrences
76 occurrences
57 occurrences
53 occurrences
53 occurrences
43 occurrences
Visual Distribution
541 occurrences
126 occurrences
117 occurrences
84 occurrences
83 occurrences
76 occurrences
57 occurrences
53 occurrences
53 occurrences
43 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Australia Post | 541 | 43.88% |
| UPS | 126 | 10.22% |
| USPS | 117 | 9.49% |
| Fastway | 84 | 6.81% |
| Couriers Please | 83 | 6.73% |
| TNT | 76 | 6.16% |
| Allied Express | 57 | 4.62% |
| DHL | 53 | 4.30% |
| Aramex | 53 | 4.30% |
| Toll IPEC | 43 | 3.49% |
Store Launch Timeline
Over the past 12 months, 159 new stores were launched in Zip , with the highest activity in 2026-05 (15 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
15 stores launched
13 stores launched
9 stores launched
11 stores launched
8 stores launched
14 stores launched
7 stores launched
16 stores launched
12 stores launched
26 stores launched
18 stores launched
10 stores launched
Monthly Trend
9.4% of last 12 months
8.2% of last 12 months
5.7% of last 12 months
6.9% of last 12 months
5.0% of last 12 months
8.8% of last 12 months
4.4% of last 12 months
10.1% of last 12 months
7.5% of last 12 months
16.4% of last 12 months
11.3% of last 12 months
6.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 15 | 9.43% |
| 2026-04 | 13 | 8.18% |
| 2026-03 | 9 | 5.66% |
| 2026-02 | 11 | 6.92% |
| 2026-01 | 8 | 5.03% |
| 2025-12 | 14 | 8.81% |
| 2025-11 | 7 | 4.40% |
| 2025-10 | 16 | 10.06% |
| 2025-09 | 12 | 7.55% |
| 2025-08 | 26 | 16.35% |
| 2025-07 | 18 | 11.32% |
| 2025-06 | 10 | 6.29% |
Active Stores by Launch Year
Currently, 4,042 active stores in Zip are tracked in our database , with the most stores launched in 2026 (57 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
57 active stores
192 active stores
195 active stores
192 active stores
291 active stores
381 active stores
448 active stores
284 active stores
327 active stores
337 active stores
149 active stores
113 active stores
100 active stores
157 active stores
102 active stores
Distribution by Launch Year
1.4% of tracked active stores
4.8% of tracked active stores
4.8% of tracked active stores
4.8% of tracked active stores
7.2% of tracked active stores
9.4% of tracked active stores
11.1% of tracked active stores
7.0% of tracked active stores
8.1% of tracked active stores
8.3% of tracked active stores
3.7% of tracked active stores
2.8% of tracked active stores
2.5% of tracked active stores
3.9% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 57 | 1.41% |
| 2025 | 192 | 4.75% |
| 2024 | 195 | 4.82% |
| 2023 | 192 | 4.75% |
| 2022 | 291 | 7.20% |
| 2021 | 381 | 9.43% |
| 2020 | 448 | 11.08% |
| 2019 | 284 | 7.03% |
| 2018 | 327 | 8.09% |
| 2017 | 337 | 8.34% |
| 2016 | 149 | 3.69% |
| 2015 | 113 | 2.80% |
| 2014 | 100 | 2.47% |
| 2013 | 157 | 3.88% |
| 2012 | 102 | 2.52% |
Geographic Distribution
Australia stores with 58.9% (2,404 active verified stores) , followed by United States (30.0%) and New Zealand (6.8%) .
Base: 4,082 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,404 active verified stores
1,224 active verified stores
278 active verified stores
17 active verified stores
13 active verified stores
12 active verified stores
11 active verified stores
7 active verified stores
6 active verified stores
6 active verified stores
Visual Distribution
2,404 active verified stores
1,224 active verified stores
278 active verified stores
17 active verified stores
13 active verified stores
12 active verified stores
11 active verified stores
7 active verified stores
6 active verified stores
6 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 2404 | 58.89% |
| United States | 1224 | 29.99% |
| New Zealand | 278 | 6.81% |
| United Kingdom | 17 | 0.42% |
| Canada | 13 | 0.32% |
| France | 12 | 0.29% |
| Ukraine | 11 | 0.27% |
| Mexico | 7 | 0.17% |
| Germany | 6 | 0.15% |
| Brazil | 6 | 0.15% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
nopCommerce - Sporting Goods & Outdoor Gear
Custom - Food & Beverages
Salesforce Commerce Cloud - Health & Beauty
Custom - Sporting Goods & Outdoor Gear
BigCommerce - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Furniture & Home Decor
Shopify - Health & Beauty
WooCommerce - Jewelry & Watches
WooCommerce - Tools & Hardware
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.6k | 100.00% |
| Emails | 1.8k | 38.62% |
| Phones | 2k | 42.52% |
| Ecommerce platform | 4.6k | 99.74% |
| Couriers | 846 | 18.34% |
| Payment Providers | 1k | 22.35% |
| Categories | 4k | 86.14% |
| Social Media | 3.8k | 82.22% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Zip e-commerce landscape:
Analyze 4.1k verified e-commerce stores on Zip - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Zip e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Zip e-commerce intelligence?
-
We track 4.1k verified Zip e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.1% of displayed detection occurrences (3,121 occurrences) , followed by Instagram (31.1%) and YouTube (11.9%) .
Base: 9,720 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,121 occurrences
3,021 occurrences
1,153 occurrences
749 occurrences
576 occurrences
575 occurrences
315 occurrences
171 occurrences
23 occurrences
16 occurrences
Visual Distribution
3,121 occurrences
3,021 occurrences
1,153 occurrences
749 occurrences
576 occurrences
575 occurrences
315 occurrences
171 occurrences
23 occurrences
16 occurrences