Zip Technology Adoption in E-commerce
Discover 4.4k verified e-commerce stores using Zip. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.0k domains. 4.4k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
4.4k verified active stores out of 5.0k detected · 88.7% verification rate
E-commerce Platforms Distribution
Shopify stores with 54.5% of stores with physical delivery (2,404 stores) , followed by WooCommerce (35.2%) and Custom (6.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,404 stores
1,554 stores
270 stores
75 stores
39 stores
19 stores
13 stores
8 stores
8 stores
6 stores
Visual Distribution
2,404 stores
1,554 stores
270 stores
75 stores
39 stores
19 stores
13 stores
8 stores
8 stores
6 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2404 | 54.51% |
| WooCommerce | 1554 | 35.24% |
| Custom | 270 | 6.12% |
| SAP Commerce Cloud | 75 | 1.70% |
| BigCommerce | 39 | 0.88% |
| Salesforce Commerce Cloud | 19 | 0.43% |
| Magento | 13 | 0.29% |
| Shopify, Shopoe | 8 | 0.18% |
| Shopoe, Shopify | 8 | 0.18% |
| PrestaShop | 6 | 0.14% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 50.3% share of all Zip e-commerce stores (2,480) , with WooCommerce at 40.1% and Custom at 5.5% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,480 stores
1,976 stores
270 stores
76 stores
42 stores
30 stores
15 stores
8 stores
8 stores
6 stores
Visual Distribution
2,480 stores
1,976 stores
270 stores
76 stores
42 stores
30 stores
15 stores
8 stores
8 stores
6 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2480 | 50.33% |
| WooCommerce | 1976 | 40.11% |
| Custom | 270 | 5.48% |
| SAP Commerce Cloud | 76 | 1.54% |
| BigCommerce | 42 | 0.85% |
| Salesforce Commerce Cloud | 30 | 0.61% |
| Magento | 15 | 0.30% |
| Shopify, Shopoe | 8 | 0.16% |
| Shopoe, Shopify | 8 | 0.16% |
| PrestaShop | 6 | 0.12% |
Categories Distribution
Health & Beauty stores with 21.4% of all stores (876 stores) , followed by Clothing & Accessories (16.2%) and Sporting Goods & Outdoor Gear (13.0%) .
Base: 4,095 AI-verified stores with physical delivery and detected product categories (92.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
876 stores
662 stores
531 stores
371 stores
264 stores
206 stores
181 stores
178 stores
176 stores
147 stores
Visual Distribution
876 stores
662 stores
531 stores
371 stores
264 stores
206 stores
181 stores
178 stores
176 stores
147 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 876 | 21.39% |
| Clothing & Accessories | 662 | 16.17% |
| Sporting Goods & Outdoor Gear | 531 | 12.97% |
| Vehicles & Parts | 371 | 9.06% |
| Home & Garden | 264 | 6.45% |
| Jewelry & Watches | 206 | 5.03% |
| Electronics & Technology | 181 | 4.42% |
| Toys & Games | 178 | 4.35% |
| Furniture & Home Decor | 176 | 4.30% |
| Food & Beverages | 147 | 3.59% |
Payment Providers Distribution
PayPal stores with 27.2% among AI-verified physical stores (652 stores) , followed by MasterCard (12.3%) and American Express (11.8%) .
Base: 1,270 AI-verified physical stores with detectable payment providers (25.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
652 stores
295 stores
284 stores
246 stores
211 stores
199 stores
131 stores
74 stores
74 stores
71 stores
Visual Distribution
652 stores
295 stores
284 stores
246 stores
211 stores
199 stores
131 stores
74 stores
74 stores
71 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 652 | 27.17% |
| MasterCard | 295 | 12.29% |
| American Express | 284 | 11.83% |
| Zip Pay | 246 | 10.25% |
| Stripe Connect | 211 | 8.79% |
| AfterPay | 199 | 8.29% |
| Bolt | 131 | 5.46% |
| Apple Pay | 74 | 3.08% |
| Klarna | 74 | 3.08% |
| VISA | 71 | 2.96% |
Shipping Carriers Distribution
Australia Post stores with 38.9% among AI-verified physical stores (700 stores) , followed by UPS (8.3%) and USPS (7.9%) .
Base: 1,089 AI-verified physical stores with detectable shipping carriers (21.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
700 stores
149 stores
143 stores
124 stores
113 stores
106 stores
72 stores
68 stores
68 stores
57 stores
Visual Distribution
700 stores
149 stores
143 stores
124 stores
113 stores
106 stores
72 stores
68 stores
68 stores
57 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 700 | 38.91% |
| UPS | 149 | 8.28% |
| USPS | 143 | 7.95% |
| Fastway | 124 | 6.89% |
| Couriers Please | 113 | 6.28% |
| TNT | 106 | 5.89% |
| DHL | 72 | 4.00% |
| Allied Express | 68 | 3.78% |
| Aramex | 68 | 3.78% |
| Toll IPEC | 57 | 3.17% |
Store Launch Timeline
Over the past 12 months, 180 new stores were launched in Zip , with the highest activity in 2026-04 (13 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
13 stores launched
13 stores launched
13 stores launched
16 stores launched
17 stores launched
8 stores launched
18 stores launched
17 stores launched
28 stores launched
19 stores launched
16 stores launched
2 stores launched
Monthly Trend
7.2% of last 12 months
7.2% of last 12 months
7.2% of last 12 months
8.9% of last 12 months
9.4% of last 12 months
4.4% of last 12 months
10.0% of last 12 months
9.4% of last 12 months
15.6% of last 12 months
10.6% of last 12 months
8.9% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 13 | 7.22% |
| 2026-03 | 13 | 7.22% |
| 2026-02 | 13 | 7.22% |
| 2026-01 | 16 | 8.89% |
| 2025-12 | 17 | 9.44% |
| 2025-11 | 8 | 4.44% |
| 2025-10 | 18 | 10.00% |
| 2025-09 | 17 | 9.44% |
| 2025-08 | 28 | 15.56% |
| 2025-07 | 19 | 10.56% |
| 2025-06 | 16 | 8.89% |
| 2025-05 | 2 | 1.11% |
Active Stores by Launch Year
Currently, 4,390 active stores in Zip are tracked in our database , with the most stores launched in 2026 (58 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
58 active stores
209 active stores
214 active stores
216 active stores
315 active stores
420 active stores
503 active stores
314 active stores
356 active stores
361 active stores
159 active stores
120 active stores
113 active stores
171 active stores
103 active stores
Distribution by Launch Year
1.3% of tracked active stores
4.8% of tracked active stores
4.9% of tracked active stores
4.9% of tracked active stores
7.2% of tracked active stores
9.6% of tracked active stores
11.5% of tracked active stores
7.2% of tracked active stores
8.1% of tracked active stores
8.2% of tracked active stores
3.6% of tracked active stores
2.7% of tracked active stores
2.6% of tracked active stores
3.9% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 58 | 1.32% |
| 2025 | 209 | 4.76% |
| 2024 | 214 | 4.87% |
| 2023 | 216 | 4.92% |
| 2022 | 315 | 7.18% |
| 2021 | 420 | 9.57% |
| 2020 | 503 | 11.46% |
| 2019 | 314 | 7.15% |
| 2018 | 356 | 8.11% |
| 2017 | 361 | 8.22% |
| 2016 | 159 | 3.62% |
| 2015 | 120 | 2.73% |
| 2014 | 113 | 2.57% |
| 2013 | 171 | 3.90% |
| 2012 | 103 | 2.35% |
Geographic Distribution
Australia stores with 58.6% (2,560 AI-verified stores) , followed by United States (31.8%) and New Zealand (6.8%) .
Base: 4,368 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
2,560 AI-verified stores
1,391 AI-verified stores
296 AI-verified stores
18 AI-verified stores
13 AI-verified stores
12 AI-verified stores
11 AI-verified stores
10 AI-verified stores
7 AI-verified stores
7 AI-verified stores
Visual Distribution
2,560 AI-verified stores
1,391 AI-verified stores
296 AI-verified stores
18 AI-verified stores
13 AI-verified stores
12 AI-verified stores
11 AI-verified stores
10 AI-verified stores
7 AI-verified stores
7 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 2560 | 58.61% |
| United States | 1391 | 31.85% |
| New Zealand | 296 | 6.78% |
| United Kingdom | 18 | 0.41% |
| Canada | 13 | 0.30% |
| France | 12 | 0.27% |
| Ukraine | 11 | 0.25% |
| India | 10 | 0.23% |
| Germany | 7 | 0.16% |
| Brazil | 7 | 0.16% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud
Custom - Food & Beverages
Custom - Sporting Goods & Outdoor Gear
Salesforce Commerce Cloud - Health & Beauty
BigCommerce - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Home & Garden
WooCommerce
Shopify - Home & Garden
WooCommerce - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.0k | 100.00% |
| Emails | 2.1k | 42.90% |
| Phones | 2.1k | 41.48% |
| Ecommerce platform | 5.0k | 99.74% |
| Couriers | 1.1k | 21.78% |
| Payment Providers | 1.3k | 25.40% |
| Categories | 4.3k | 86.40% |
| Social Media | 4.1k | 81.84% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Zip e-commerce landscape:
Analyze 4.4k verified e-commerce stores on Zip - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Zip e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Zip e-commerce intelligence?
-
We track 4.4k verified Zip e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 32.2% among stores with at least one detectable social profile (3,372 stores) , followed by Instagram (31.2%) and YouTube (11.6%) .
Base: 4,092 stores with any detectable social profile (81.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,372 stores
3,266 stores
1,211 stores
817 stores
637 stores
618 stores
330 stores
169 stores
25 stores
19 stores
Visual Distribution
3,372 stores
3,266 stores
1,211 stores
817 stores
637 stores
618 stores
330 stores
169 stores
25 stores
19 stores