Zip Technology Adoption in E-commerce

Discover 5.4k e-commerce stores using Zip. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 54.9% of stores with physical delivery (2,984 stores) , followed by WooCommerce (35.9%) and Custom (5.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 54.9%

2,984 stores

1,951 stores

307 stores

80 stores

48 stores

16 stores

8 stores

4 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Zip
Platform Stores with Physical Delivery Percentage
Shopify 2984 54.90%
WooCommerce 1951 35.90%
Custom 307 5.65%
SAP Commerce Cloud 80 1.47%
BigCommerce 48 0.88%
Salesforce Commerce Cloud 25 0.46%
Magento 16 0.29%
PrestaShop 8 0.15%
1C-Bitrix 4 0.07%
Zoorix, Shopify 4 0.07%
Shopify, GoDaddy Online Store 2 0.04%
WooCommerce, Shopify 2 0.04%
Shopify, Zoorix 2 0.04%
Shopify, WooCommerce 1 0.02%
OpenCart 1 0.02%

All Stores Distribution

Shopify holds 52.7% share of all Zip e-commerce stores (3,129) , with WooCommerce at 38.8% and Custom at 5.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 52.7%

3,129 stores

2,305 stores

307 stores

80 stores

51 stores

18 stores

9 stores

4 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Zip
Platform Total Stores Percentage
Shopify 3129 52.66%
WooCommerce 2305 38.79%
Custom 307 5.17%
SAP Commerce Cloud 80 1.35%
BigCommerce 51 0.86%
Salesforce Commerce Cloud 26 0.44%
Magento 18 0.30%
PrestaShop 9 0.15%
1C-Bitrix 4 0.07%
Zoorix, Shopify 5 0.08%
Shopify, GoDaddy Online Store 2 0.03%
WooCommerce, Shopify 2 0.03%
Shopify, Zoorix 2 0.03%
Shopify, WooCommerce 1 0.02%
OpenCart 1 0.02%

Categories Distribution

Clothing & Accessories leads with 23.0% of all stores (1,072 stores) , followed by Health & Beauty (21.5%) and Vehicles & Parts (10.8%) .

Top 10 Categories

Clothing & Accessories 23.0%

1,072 stores

Health & Beauty 21.5%

1,003 stores

Vehicles & Parts 10.8%

505 stores

Electronics & Technology 7.0%

326 stores

Sporting Goods & Outdoor Gear 6.4%

298 stores

Jewelry & Watches 6.3%

292 stores

Furniture & Home Decor 4.8%

223 stores

Home & Garden 4.0%

187 stores

Food & Beverages 3.7%

171 stores

Arts & Entertainment 2.7%

125 stores

Visual Distribution

Distribution of top 10 Zip store categories (December 2025)
Distribution of categories in Zip e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1072 23.00%
Health & Beauty 1003 21.52%
Vehicles & Parts 505 10.84%
Electronics & Technology 326 7.00%
Sporting Goods & Outdoor Gear 298 6.39%
Jewelry & Watches 292 6.27%
Furniture & Home Decor 223 4.79%
Home & Garden 187 4.01%
Food & Beverages 171 3.67%
Arts & Entertainment 125 2.68%
Tools & Hardware 108 2.32%
Pets & Pet Supplies 104 2.23%
Gifts & Special Occasions 102 2.19%
Toys & Games 90 1.93%
Baby & Toddler 54 1.16%

Payment Providers Distribution

PayPal leads with 25.0% among AI-verified physical stores (1,013 stores) , followed by American Express (13.2%) and MasterCard (12.0%) .

Base: 2,076 AI-verified physical stores with detectable payment providers (34.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.0%

1,013 stores

534 stores

486 stores

363 stores

352 stores

271 stores

209 stores

Bolt 4.3%

173 stores

160 stores

133 stores

Visual Distribution

Distribution of top 10 Zip payment providers (December 2025)
Distribution of payment providers in Zip e-commerce stores
Payment Provider Store Count Market Share
PayPal 1013 25.03%
American Express 534 13.19%
MasterCard 486 12.01%
Stripe Connect 363 8.97%
Zip Pay 352 8.70%
AfterPay 271 6.70%
Apple Pay 209 5.16%
Bolt 173 4.27%
Google Pay 160 3.95%
Klarna 133 3.29%
VISA 117 2.89%
Paddle 72 1.78%
Sezzle 65 1.61%
QuadPay 54 1.33%
Laybuy 45 1.11%

Shipping Carriers Distribution

Australia Post leads with 32.3% among AI-verified physical stores (1,120 stores) , followed by USPS (15.0%) and UPS (9.9%) .

Base: 2,041 AI-verified physical stores with detectable shipping carriers (34.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

1,120 stores

USPS 15.0%

520 stores

UPS 9.9%

343 stores

DHL 7.1%

246 stores

TNT 6.8%

236 stores

FedEx 4.6%

161 stores

150 stores

138 stores

133 stores

112 stores

Visual Distribution

Distribution of top 10 Zip shipping carriers (December 2025)
Distribution of shipping carriers in Zip e-commerce stores
Shipping Carrier Store Count Market Share
Australia Post 1120 32.30%
USPS 520 15.00%
UPS 343 9.89%
DHL 246 7.10%
TNT 236 6.81%
FedEx 161 4.64%
Fastway 150 4.33%
Sendle 138 3.98%
Couriers Please 133 3.84%
Aramex 112 3.23%
Allied Express 81 2.34%
StarTrack 64 1.85%
New Zealand Post 61 1.76%
Toll Priority 55 1.59%
Toll IPEC 47 1.36%

Store Launch Timeline

Over the past 12 months, 264 new stores were launched in Zip , with the highest activity in 2025-11 (16 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.1%

16 stores launched

2025-10 7.2%

19 stores launched

2025-09 8.7%

23 stores launched

2025-08 11.0%

29 stores launched

2025-07 6.1%

16 stores launched

2025-06 11.7%

31 stores launched

2025-05 6.8%

18 stores launched

2025-04 6.8%

18 stores launched

2025-03 14.8%

39 stores launched

2025-02 8.0%

21 stores launched

2025-01 9.1%

24 stores launched

2024-12 3.8%

10 stores launched

Monthly Trend

Monthly store launches in Zip (December 2025)
Monthly store launches in Zip over the past 12 months
Month Stores Launched Percentage
2025-11 16 6.06%
2025-10 19 7.20%
2025-09 23 8.71%
2025-08 29 10.98%
2025-07 16 6.06%
2025-06 31 11.74%
2025-05 18 6.82%
2025-04 18 6.82%
2025-03 39 14.77%
2025-02 21 7.95%
2025-01 24 9.09%
2024-12 10 3.79%

Active Stores by Launch Year

Currently, 5,391 active stores in Zip are tracked in our database , with the most stores launched in 2025 (254 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.7%

254 active stores

2024 5.3%

285 active stores

2023 5.3%

285 active stores

2022 9.0%

487 active stores

2021 9.8%

529 active stores

2020 12.2%

656 active stores

2019 7.6%

409 active stores

2018 7.9%

428 active stores

2017 7.6%

409 active stores

2016 3.6%

196 active stores

2015 2.7%

146 active stores

2014 2.4%

127 active stores

2013 3.8%

204 active stores

2012 2.2%

117 active stores

2011 1.9%

102 active stores

Distribution by Launch Year

Active stores in Zip by original launch year (December 2025)
Active stores in Zip by launch year
Launch Year Active Stores Percentage
2025 254 4.71%
2024 285 5.29%
2023 285 5.29%
2022 487 9.03%
2021 529 9.81%
2020 656 12.17%
2019 409 7.59%
2018 428 7.94%
2017 409 7.59%
2016 196 3.64%
2015 146 2.71%
2014 127 2.36%
2013 204 3.78%
2012 117 2.17%
2011 102 1.89%
2010 106 1.97%
2009 84 1.56%
2008 90 1.67%
2007 103 1.91%
2006 43 0.80%
2005 40 0.74%
2004 56 1.04%
2003 47 0.87%
2002 43 0.80%
2001 56 1.04%
2000 31 0.58%
1999 19 0.35%
1998 23 0.43%
1997 3 0.06%
1996 13 0.24%

Social Media Usage

Facebook leads with 31.4% among stores with at least one detectable social profile (4,145 stores) , followed by Instagram (30.4%) and YouTube (11.0%) .

Base: 4,884 stores with any detectable social profile (82.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.4%

4,145 stores

Instagram 30.4%

4,011 stores

YouTube 11.0%

1,448 stores

Twitter 8.4%

1,114 stores

Pinterest 6.4%

850 stores

TikTok 6.2%

823 stores

LinkedIn 3.6%

470 stores

X 2.0%

259 stores

WhatsApp 0.3%

36 stores

Vimeo 0.2%

28 stores

Visual Distribution

Distribution of social media platforms in Zip (December 2025)
Distribution of social media platforms in Zip e-commerce stores
Social Platform Store Count Market Share
Facebook 4145 31.44%
Instagram 4011 30.42%
YouTube 1448 10.98%
Twitter 1114 8.45%
Pinterest 850 6.45%
TikTok 823 6.24%
LinkedIn 470 3.56%
X 259 1.96%
WhatsApp 36 0.27%
Vimeo 28 0.21%

Geographic Distribution

Australia leads with 57.0% (2,987 AI-verified stores) , followed by United States (34.0%) and New Zealand (6.2%) .

Base: 5,244 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

2,987 AI-verified stores

1,783 AI-verified stores

323 AI-verified stores

26 AI-verified stores

18 AI-verified stores

13 AI-verified stores

10 AI-verified stores

10 AI-verified stores

India 0.2%

9 AI-verified stores

9 AI-verified stores

Visual Distribution

Geographic distribution of stores using Zip (December 2025)
Geographic distribution of stores using Zip
Country AI-Verified Store Count Market Share
Australia 2987 56.96%
United States 1783 34.00%
New Zealand 323 6.16%
United Kingdom 26 0.50%
Canada 18 0.34%
Ukraine 13 0.25%
Brazil 10 0.19%
Mexico 10 0.19%
India 9 0.17%
Germany 9 0.17%
France 9 0.17%
South Korea 9 0.17%
Hong Kong 7 0.13%
Turkey 6 0.11%
Russia 6 0.11%
Iran 5 0.10%
Vietnam 4 0.08%
Netherlands 4 0.08%
Italy 3 0.06%
South Africa 3 0.06%

Dataset Coverage

Field Rows count Coverage
Website 6.0k 100.00%
Emails 3.4k 57.61%
Phones 2.1k 35.64%
Ecommerce platform 6.0k 99.92%
Couriers 2.0k 34.26%
Payment Providers 2.1k 34.85%
Categories 5.1k 85.38%
Social Media 4.9k 81.99%

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Frequently Asked Questions

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Our database covers over 5.4k Zip physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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