WPML Technology Adoption in E-commerce
Discover 59.8k verified e-commerce stores using WPML. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 142.2k domains. 59.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
59.8k verified active stores out of 142.2k detected · 42.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.3% of stores with physical delivery (58,227 stores) , followed by Custom (2.4%) and Magento (0.1%) .
Base: 59,815 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
58,227 stores
1,444 stores
32 stores
21 stores
8 stores
6 stores
5 stores
5 stores
4 stores
4 stores
Visual Distribution
58,227 stores
1,444 stores
32 stores
21 stores
8 stores
6 stores
5 stores
5 stores
4 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 58227 | 97.35% |
| Custom | 1444 | 2.41% |
| Magento | 32 | 0.05% |
| Shopify | 21 | 0.04% |
| PrestaShop | 8 | 0.01% |
| Ideasoft, WooCommerce | 6 | 0.01% |
| WooCommerce, RunFree | 5 | 0.01% |
| GOGOSHOP, WooCommerce | 5 | 0.01% |
| Magento, WooCommerce | 4 | 0.01% |
| WooCommerce, Shopify | 4 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.0% share of detected WPML e-commerce signals (139,365) , with Custom at 1.0% and Magento at 0.1% (June 2026) .
Base: 142,156 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
139,365 websites
1,444 websites
112 websites
47 websites
18 websites
7 websites
6 websites
5 websites
17 websites
12 websites
Visual Distribution
139,365 websites
1,444 websites
112 websites
47 websites
18 websites
7 websites
6 websites
5 websites
17 websites
12 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 139365 | 98.04% |
| Custom | 1444 | 1.02% |
| Magento | 112 | 0.08% |
| Shopify | 47 | 0.03% |
| PrestaShop | 18 | 0.01% |
| Ideasoft, WooCommerce | 7 | 0.00% |
| WooCommerce, RunFree | 6 | 0.00% |
| GOGOSHOP, WooCommerce | 5 | 0.00% |
| Magento, WooCommerce | 17 | 0.01% |
| WooCommerce, Shopify | 12 | 0.01% |
Categories Distribution
Food & Beverages stores with 16.8% of all stores (10,055 stores) , followed by Health & Beauty (14.0%) and Clothing & Accessories (10.6%) .
Base: 59,815 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
10,055 stores
8,358 stores
6,336 stores
4,245 stores
3,893 stores
2,969 stores
2,801 stores
2,615 stores
2,306 stores
1,878 stores
Visual Distribution
10,055 stores
8,358 stores
6,336 stores
4,245 stores
3,893 stores
2,969 stores
2,801 stores
2,615 stores
2,306 stores
1,878 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 10055 | 16.81% |
| Health & Beauty | 8358 | 13.97% |
| Clothing & Accessories | 6336 | 10.59% |
| Home & Garden | 4245 | 7.10% |
| Sporting Goods & Outdoor Gear | 3893 | 6.51% |
| Business & Industrial | 2969 | 4.96% |
| Arts & Entertainment | 2801 | 4.68% |
| Tools & Hardware | 2615 | 4.37% |
| Jewelry & Watches | 2306 | 3.86% |
| Electronics & Technology | 1878 | 3.14% |
Payment Providers Distribution
PayPal accounts for 31.7% of displayed detection occurrences (11,314 occurrences) , followed by MasterCard (15.4%) and Stripe Connect (11.8%) .
Base: 35,702 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11,314 occurrences
5,504 occurrences
4,220 occurrences
3,591 occurrences
2,724 occurrences
2,650 occurrences
2,170 occurrences
1,615 occurrences
1,140 occurrences
774 occurrences
Visual Distribution
11,314 occurrences
5,504 occurrences
4,220 occurrences
3,591 occurrences
2,724 occurrences
2,650 occurrences
2,170 occurrences
1,615 occurrences
1,140 occurrences
774 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 11314 | 31.69% |
| MasterCard | 5504 | 15.42% |
| Stripe Connect | 4220 | 11.82% |
| American Express | 3591 | 10.06% |
| Klarna | 2724 | 7.63% |
| VISA | 2650 | 7.42% |
| Apple Pay | 2170 | 6.08% |
| Google Pay | 1615 | 4.52% |
| Bancontact | 1140 | 3.19% |
| iDEAL | 774 | 2.17% |
Shipping Carriers Distribution
DHL accounts for 26.7% of displayed detection occurrences (4,548 occurrences) , followed by DPD (17.0%) and UPS (14.8%) .
Base: 17,025 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
4,548 occurrences
2,898 occurrences
2,513 occurrences
2,141 occurrences
1,225 occurrences
1,035 occurrences
871 occurrences
628 occurrences
599 occurrences
567 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 4548 | 26.71% |
| DPD | 2898 | 17.02% |
| UPS | 2513 | 14.76% |
| GLS | 2141 | 12.58% |
| FedEx | 1225 | 7.20% |
| Omniva | 1035 | 6.08% |
| PostNL | 871 | 5.12% |
| TNT | 628 | 3.69% |
| Correos | 599 | 3.52% |
| Colissimo | 567 | 3.33% |
Store Launch Timeline
Over the past 12 months, 4,816 new stores were launched in WPML , with the highest activity in 2026-05 (331 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
331 stores launched
338 stores launched
384 stores launched
339 stores launched
399 stores launched
403 stores launched
466 stores launched
534 stores launched
465 stores launched
448 stores launched
515 stores launched
194 stores launched
Monthly Trend
6.9% of last 12 months
7.0% of last 12 months
8.0% of last 12 months
7.0% of last 12 months
8.3% of last 12 months
8.4% of last 12 months
9.7% of last 12 months
11.1% of last 12 months
9.7% of last 12 months
9.3% of last 12 months
10.7% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 331 | 6.87% |
| 2026-04 | 338 | 7.02% |
| 2026-03 | 384 | 7.97% |
| 2026-02 | 339 | 7.04% |
| 2026-01 | 399 | 8.28% |
| 2025-12 | 403 | 8.37% |
| 2025-11 | 466 | 9.68% |
| 2025-10 | 534 | 11.09% |
| 2025-09 | 465 | 9.66% |
| 2025-08 | 448 | 9.30% |
| 2025-07 | 515 | 10.69% |
| 2025-06 | 194 | 4.03% |
Active Stores by Launch Year
Currently, 59,678 active stores in WPML are tracked in our database , with the most stores launched in 2026 (1,804 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,804 active stores
5,572 active stores
4,807 active stores
4,244 active stores
3,682 active stores
4,961 active stores
4,697 active stores
3,468 active stores
3,613 active stores
3,321 active stores
2,007 active stores
1,640 active stores
1,635 active stores
1,991 active stores
1,281 active stores
Distribution by Launch Year
3.0% of tracked active stores
9.3% of tracked active stores
8.1% of tracked active stores
7.1% of tracked active stores
6.2% of tracked active stores
8.3% of tracked active stores
7.9% of tracked active stores
5.8% of tracked active stores
6.1% of tracked active stores
5.6% of tracked active stores
3.4% of tracked active stores
2.7% of tracked active stores
2.7% of tracked active stores
3.3% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1804 | 3.02% |
| 2025 | 5572 | 9.34% |
| 2024 | 4807 | 8.05% |
| 2023 | 4244 | 7.11% |
| 2022 | 3682 | 6.17% |
| 2021 | 4961 | 8.31% |
| 2020 | 4697 | 7.87% |
| 2019 | 3468 | 5.81% |
| 2018 | 3613 | 6.05% |
| 2017 | 3321 | 5.56% |
| 2016 | 2007 | 3.36% |
| 2015 | 1640 | 2.75% |
| 2014 | 1635 | 2.74% |
| 2013 | 1991 | 3.34% |
| 2012 | 1281 | 2.15% |
Geographic Distribution
Italy stores with 11.5% (6,859 active verified stores) , followed by Spain (8.2%) and Greece (6.3%) .
Base: 59,815 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
6,859 active verified stores
4,882 active verified stores
3,778 active verified stores
3,589 active verified stores
3,014 active verified stores
2,661 active verified stores
2,107 active verified stores
1,888 active verified stores
1,814 active verified stores
1,794 active verified stores
Visual Distribution
6,859 active verified stores
4,882 active verified stores
3,778 active verified stores
3,589 active verified stores
3,014 active verified stores
2,661 active verified stores
2,107 active verified stores
1,888 active verified stores
1,814 active verified stores
1,794 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Italy | 6859 | 11.47% |
| Spain | 4882 | 8.16% |
| Greece | 3778 | 6.32% |
| Germany | 3589 | 6.00% |
| Netherlands | 3014 | 5.04% |
| France | 2661 | 4.45% |
| Poland | 2107 | 3.52% |
| Switzerland | 1888 | 3.16% |
| Estonia | 1814 | 3.03% |
| Canada | 1794 | 3.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce - Furniture & Home Decor
Custom
Custom
WooCommerce - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
WooCommerce
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Books & Media
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 142.2k | 100.00% |
| Emails | 99.7k | 70.13% |
| Phones | 96.6k | 67.95% |
| Ecommerce platform | 141.5k | 99.56% |
| Couriers | 19.8k | 13.92% |
| Payment Providers | 30.9k | 21.74% |
| Categories | 60.4k | 42.50% |
| Social Media | 110.4k | 77.64% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WPML e-commerce landscape:
Analyze 59.8k verified e-commerce stores on WPML - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WPML e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WPML e-commerce intelligence?
-
We track 59.8k verified WPML e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.4% of displayed detection occurrences (42,090 occurrences) , followed by Instagram (30.4%) and YouTube (10.4%) .
Base: 129,803 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
42,090 occurrences
39,424 occurrences
13,533 occurrences
10,225 occurrences
6,214 occurrences
5,600 occurrences
5,546 occurrences
3,762 occurrences
3,033 occurrences
376 occurrences
Visual Distribution
42,090 occurrences
39,424 occurrences
13,533 occurrences
10,225 occurrences
6,214 occurrences
5,600 occurrences
5,546 occurrences
3,762 occurrences
3,033 occurrences
376 occurrences