WP Engine Technology Adoption in E-commerce
Discover 15k verified e-commerce stores using WP Engine. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 52.9k domains. 15k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
15k verified active stores out of 52.9k detected · 28.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 92.7% of stores with physical delivery (13,877 stores) , followed by Custom (5.7%) and Commerce7 (1.2%) .
Base: 14,966 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,877 stores
857 stores
173 stores
22 stores
10 stores
8 stores
3 stores
3 stores
2 stores
2 stores
Visual Distribution
13,877 stores
857 stores
173 stores
22 stores
10 stores
8 stores
3 stores
3 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 13877 | 92.72% |
| Custom | 857 | 5.73% |
| Commerce7 | 173 | 1.16% |
| BigCommerce | 22 | 0.15% |
| Dutchie | 10 | 0.07% |
| Shopify | 8 | 0.05% |
| WooCommerce, Magento | 3 | 0.02% |
| Blaze | 3 | 0.02% |
| Magento, WooCommerce | 2 | 0.01% |
| Mağazan Olsun, WooCommerce | 2 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 94.9% share of detected WP Engine e-commerce signals (50,232) , with Custom at 1.6% and Commerce7 at 1.4% (June 2026) .
Base: 52,914 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
50,232 websites
857 websites
755 websites
55 websites
36 websites
84 websites
8 websites
3 websites
9 websites
2 websites
Visual Distribution
50,232 websites
857 websites
755 websites
55 websites
36 websites
84 websites
8 websites
3 websites
9 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 50232 | 94.93% |
| Custom | 857 | 1.62% |
| Commerce7 | 755 | 1.43% |
| BigCommerce | 55 | 0.10% |
| Dutchie | 36 | 0.07% |
| Shopify | 84 | 0.16% |
| WooCommerce, Magento | 8 | 0.02% |
| Blaze | 3 | 0.01% |
| Magento, WooCommerce | 9 | 0.02% |
| Mağazan Olsun, WooCommerce | 2 | 0.00% |
Categories Distribution
Health & Beauty stores with 17.7% of all stores (2,653 stores) , followed by Food & Beverages (13.4%) and Sporting Goods & Outdoor Gear (11.6%) .
Base: 14,966 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,653 stores
2,004 stores
1,736 stores
1,172 stores
937 stores
919 stores
867 stores
666 stores
568 stores
551 stores
Visual Distribution
2,653 stores
2,004 stores
1,736 stores
1,172 stores
937 stores
919 stores
867 stores
666 stores
568 stores
551 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2653 | 17.73% |
| Food & Beverages | 2004 | 13.39% |
| Sporting Goods & Outdoor Gear | 1736 | 11.60% |
| Clothing & Accessories | 1172 | 7.83% |
| Home & Garden | 937 | 6.26% |
| Tools & Hardware | 919 | 6.14% |
| Business & Industrial | 867 | 5.79% |
| Arts & Entertainment | 666 | 4.45% |
| Toys & Games | 568 | 3.80% |
| Gifts & Special Occasions | 551 | 3.68% |
Payment Providers Distribution
PayPal accounts for 25.1% of displayed detection occurrences (1,636 occurrences) , followed by American Express (19.4%) and MasterCard (18.5%) .
Base: 6,527 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,636 occurrences
1,266 occurrences
1,206 occurrences
1,041 occurrences
453 occurrences
258 occurrences
238 occurrences
172 occurrences
162 occurrences
95 occurrences
Visual Distribution
1,636 occurrences
1,266 occurrences
1,206 occurrences
1,041 occurrences
453 occurrences
258 occurrences
238 occurrences
172 occurrences
162 occurrences
95 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1636 | 25.07% |
| American Express | 1266 | 19.40% |
| MasterCard | 1206 | 18.48% |
| Stripe Connect | 1041 | 15.95% |
| Bolt | 453 | 6.94% |
| Apple Pay | 258 | 3.95% |
| VISA | 238 | 3.65% |
| Google Pay | 172 | 2.64% |
| Klarna | 162 | 2.48% |
| Affirm | 95 | 1.46% |
Shipping Carriers Distribution
UPS accounts for 30.5% of displayed detection occurrences (1,862 occurrences) , followed by USPS (26.1%) and FedEx (19.1%) .
Base: 6,098 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,862 occurrences
1,591 occurrences
1,162 occurrences
449 occurrences
313 occurrences
262 occurrences
163 occurrences
137 occurrences
92 occurrences
67 occurrences
Visual Distribution
1,862 occurrences
1,591 occurrences
1,162 occurrences
449 occurrences
313 occurrences
262 occurrences
163 occurrences
137 occurrences
92 occurrences
67 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1862 | 30.53% |
| USPS | 1591 | 26.09% |
| FedEx | 1162 | 19.06% |
| DHL | 449 | 7.36% |
| Royal Mail | 313 | 5.13% |
| Australia Post | 262 | 4.30% |
| DPD | 163 | 2.67% |
| Canada Post | 137 | 2.25% |
| TNT | 92 | 1.51% |
| Speedy | 67 | 1.10% |
Store Launch Timeline
Over the past 12 months, 749 new stores were launched in WP Engine , with the highest activity in 2026-05 (45 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
45 stores launched
52 stores launched
57 stores launched
54 stores launched
66 stores launched
62 stores launched
71 stores launched
75 stores launched
88 stores launched
80 stores launched
69 stores launched
30 stores launched
Monthly Trend
6.0% of last 12 months
6.9% of last 12 months
7.6% of last 12 months
7.2% of last 12 months
8.8% of last 12 months
8.3% of last 12 months
9.5% of last 12 months
10.0% of last 12 months
11.7% of last 12 months
10.7% of last 12 months
9.2% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 45 | 6.01% |
| 2026-04 | 52 | 6.94% |
| 2026-03 | 57 | 7.61% |
| 2026-02 | 54 | 7.21% |
| 2026-01 | 66 | 8.81% |
| 2025-12 | 62 | 8.28% |
| 2025-11 | 71 | 9.48% |
| 2025-10 | 75 | 10.01% |
| 2025-09 | 88 | 11.75% |
| 2025-08 | 80 | 10.68% |
| 2025-07 | 69 | 9.21% |
| 2025-06 | 30 | 4.01% |
Active Stores by Launch Year
Currently, 14,912 active stores in WP Engine are tracked in our database , with the most stores launched in 2026 (281 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
281 active stores
874 active stores
1,055 active stores
789 active stores
829 active stores
838 active stores
896 active stores
658 active stores
747 active stores
779 active stores
487 active stores
470 active stores
485 active stores
594 active stores
466 active stores
Distribution by Launch Year
1.9% of tracked active stores
5.9% of tracked active stores
7.1% of tracked active stores
5.3% of tracked active stores
5.6% of tracked active stores
5.6% of tracked active stores
6.0% of tracked active stores
4.4% of tracked active stores
5.0% of tracked active stores
5.2% of tracked active stores
3.3% of tracked active stores
3.2% of tracked active stores
3.3% of tracked active stores
4.0% of tracked active stores
3.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 281 | 1.88% |
| 2025 | 874 | 5.86% |
| 2024 | 1055 | 7.07% |
| 2023 | 789 | 5.29% |
| 2022 | 829 | 5.56% |
| 2021 | 838 | 5.62% |
| 2020 | 896 | 6.01% |
| 2019 | 658 | 4.41% |
| 2018 | 747 | 5.01% |
| 2017 | 779 | 5.22% |
| 2016 | 487 | 3.27% |
| 2015 | 470 | 3.15% |
| 2014 | 485 | 3.25% |
| 2013 | 594 | 3.98% |
| 2012 | 466 | 3.13% |
Geographic Distribution
United States stores with 57.1% (8,545 active verified stores) , followed by United Kingdom (8.9%) and Australia (6.5%) .
Base: 14,966 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
8,545 active verified stores
1,331 active verified stores
979 active verified stores
770 active verified stores
257 active verified stores
164 active verified stores
135 active verified stores
108 active verified stores
107 active verified stores
106 active verified stores
Visual Distribution
8,545 active verified stores
1,331 active verified stores
979 active verified stores
770 active verified stores
257 active verified stores
164 active verified stores
135 active verified stores
108 active verified stores
107 active verified stores
106 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 8545 | 57.10% |
| United Kingdom | 1331 | 8.89% |
| Australia | 979 | 6.54% |
| Canada | 770 | 5.14% |
| New Zealand | 257 | 1.72% |
| Ireland | 164 | 1.10% |
| South Africa | 135 | 0.90% |
| Norway | 108 | 0.72% |
| Germany | 107 | 0.71% |
| Netherlands | 106 | 0.71% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Home & Garden
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Jewelry & Watches
Custom - Health & Beauty
WooCommerce - Tools & Hardware
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 52.9k | 100.00% |
| Emails | 28.3k | 53.56% |
| Phones | 11.8k | 22.26% |
| Ecommerce platform | 52.4k | 98.94% |
| Couriers | 7k | 13.19% |
| Payment Providers | 9.3k | 17.62% |
| Categories | 16k | 30.19% |
| Social Media | 40.5k | 76.62% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WP Engine e-commerce landscape:
Analyze 15k verified e-commerce stores on WP Engine - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WP Engine e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WP Engine e-commerce intelligence?
-
We track 15k verified WP Engine e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.3% of displayed detection occurrences (9,693 occurrences) , followed by Instagram (26.4%) and YouTube (11.8%) .
Base: 33,128 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
9,693 occurrences
8,745 occurrences
3,899 occurrences
3,383 occurrences
2,612 occurrences
1,734 occurrences
1,660 occurrences
1,134 occurrences
140 occurrences
128 occurrences
Visual Distribution
9,693 occurrences
8,745 occurrences
3,899 occurrences
3,383 occurrences
2,612 occurrences
1,734 occurrences
1,660 occurrences
1,134 occurrences
140 occurrences
128 occurrences