WP Engine Technology Adoption in E-commerce
Discover 15.9k verified e-commerce stores using WP Engine. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 57.9k domains. 15.9k verified as active stores with physical delivery.
· · Next full refresh: May 2026
15.9k verified active stores out of 57.9k detected · 27.4% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 92.2% of stores with physical delivery (14,601 stores) , followed by Custom (6.0%) and Commerce7 (1.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
14,601 stores
944 stores
163 stores
23 stores
21 stores
20 stores
20 stores
18 stores
9 stores
8 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 14601 | 92.15% |
| Custom | 944 | 5.96% |
| Commerce7 | 163 | 1.03% |
| eTailPet, WooCommerce | 23 | 0.15% |
| BigCommerce | 21 | 0.13% |
| WooCommerce, eTailPet | 20 | 0.13% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 20 | 0.13% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 18 | 0.11% |
| Dutchie | 9 | 0.06% |
| Shopify | 8 | 0.05% |
| Stock Manager Advance (SMA) with Shop Module | 7 | 0.04% |
| Blaze | 3 | 0.02% |
| Magento, WooCommerce | 3 | 0.02% |
| Entegra Bilişim E-commerce Platform, WooCommerce | 2 | 0.01% |
| WooCommerce, Magento | 2 | 0.01% |
All Stores Distribution
WooCommerce holds 94.0% share of all WP Engine e-commerce stores (52,773) , with Custom at 1.7% and Commerce7 at 1.3% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
52,773 stores
944 stores
737 stores
201 stores
58 stores
225 stores
77 stores
73 stores
38 stores
89 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 52773 | 93.96% |
| Custom | 944 | 1.68% |
| Commerce7 | 737 | 1.31% |
| eTailPet, WooCommerce | 201 | 0.36% |
| BigCommerce | 58 | 0.10% |
| WooCommerce, eTailPet | 225 | 0.40% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 77 | 0.14% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 73 | 0.13% |
| Dutchie | 38 | 0.07% |
| Shopify | 89 | 0.16% |
| Stock Manager Advance (SMA) with Shop Module | 926 | 1.65% |
| Blaze | 4 | 0.01% |
| Magento, WooCommerce | 8 | 0.01% |
| Entegra Bilişim E-commerce Platform, WooCommerce | 6 | 0.01% |
| WooCommerce, Magento | 8 | 0.01% |
Categories Distribution
Health & Beauty leads with 19.6% of all stores (2,845 stores) , followed by Food & Beverages (14.6%) and Sporting Goods & Outdoor Gear (12.9%) .
Base: 14,523 AI-verified stores with physical delivery and detected product categories (91.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,845 stores
2,120 stores
1,873 stores
1,308 stores
965 stores
941 stores
886 stores
696 stores
624 stores
566 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2845 | 19.59% |
| Food & Beverages | 2120 | 14.60% |
| Sporting Goods & Outdoor Gear | 1873 | 12.90% |
| Clothing & Accessories | 1308 | 9.01% |
| Home & Garden | 965 | 6.64% |
| Tools & Hardware | 941 | 6.48% |
| Business & Industrial | 886 | 6.10% |
| Arts & Entertainment | 696 | 4.79% |
| Toys & Games | 624 | 4.30% |
| Gifts & Special Occasions | 566 | 3.90% |
| Vehicles & Parts | 442 | 3.04% |
| Furniture & Home Decor | 422 | 2.91% |
| Electronics & Technology | 363 | 2.50% |
| Jewelry & Watches | 339 | 2.33% |
| Books & Media | 133 | 0.92% |
Payment Providers Distribution
PayPal leads with 23.8% among AI-verified physical stores (1,693 stores) , followed by American Express (18.6%) and MasterCard (17.7%) .
Base: 10,001 AI-verified physical stores with detectable payment providers (17.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,693 stores
1,318 stores
1,260 stores
1,104 stores
464 stores
277 stores
253 stores
180 stores
164 stores
92 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1693 | 23.83% |
| American Express | 1318 | 18.55% |
| MasterCard | 1260 | 17.74% |
| Stripe Connect | 1104 | 15.54% |
| Bolt | 464 | 6.53% |
| Apple Pay | 277 | 3.90% |
| VISA | 253 | 3.56% |
| Google Pay | 180 | 2.53% |
| Klarna | 164 | 2.31% |
| Affirm | 92 | 1.30% |
| JCB | 80 | 1.13% |
| BitCoin | 76 | 1.07% |
| Braintree | 57 | 0.80% |
| Amazon Pay | 45 | 0.63% |
| Interac e-Transfer | 41 | 0.58% |
Shipping Carriers Distribution
UPS leads with 29.7% among AI-verified physical stores (1,960 stores) , followed by USPS (25.2%) and FedEx (18.4%) .
Base: 7,413 AI-verified physical stores with detectable shipping carriers (12.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,960 stores
1,666 stores
1,214 stores
474 stores
324 stores
282 stores
164 stores
143 stores
97 stores
75 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 1960 | 29.67% |
| USPS | 1666 | 25.22% |
| FedEx | 1214 | 18.37% |
| DHL | 474 | 7.17% |
| Royal Mail | 324 | 4.90% |
| Australia Post | 282 | 4.27% |
| DPD | 164 | 2.48% |
| Canada Post | 143 | 2.16% |
| TNT | 97 | 1.47% |
| Speedy | 75 | 1.14% |
| GLS | 58 | 0.88% |
| Hermes | 47 | 0.71% |
| Estes | 41 | 0.62% |
| PostNL | 31 | 0.47% |
| PostNord | 31 | 0.47% |
Store Launch Timeline
Over the past 12 months, 853 new stores were launched in WP Engine , with the highest activity in 2026-03 (56 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
56 stores launched
57 stores launched
75 stores launched
66 stores launched
71 stores launched
79 stores launched
102 stores launched
85 stores launched
70 stores launched
61 stores launched
75 stores launched
56 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 56 | 6.57% |
| 2026-02 | 57 | 6.68% |
| 2026-01 | 75 | 8.79% |
| 2025-12 | 66 | 7.74% |
| 2025-11 | 71 | 8.32% |
| 2025-10 | 79 | 9.26% |
| 2025-09 | 102 | 11.96% |
| 2025-08 | 85 | 9.96% |
| 2025-07 | 70 | 8.21% |
| 2025-06 | 61 | 7.15% |
| 2025-05 | 75 | 8.79% |
| 2025-04 | 56 | 6.57% |
Active Stores by Launch Year
Currently, 15,820 active stores in WP Engine are tracked in our database , with the most stores launched in 2026 (190 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
190 active stores
946 active stores
1,156 active stores
843 active stores
890 active stores
903 active stores
975 active stores
720 active stores
796 active stores
830 active stores
520 active stores
517 active stores
522 active stores
638 active stores
503 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 190 | 1.20% |
| 2025 | 946 | 5.98% |
| 2024 | 1156 | 7.31% |
| 2023 | 843 | 5.33% |
| 2022 | 890 | 5.63% |
| 2021 | 903 | 5.71% |
| 2020 | 975 | 6.16% |
| 2019 | 720 | 4.55% |
| 2018 | 796 | 5.03% |
| 2017 | 830 | 5.25% |
| 2016 | 520 | 3.29% |
| 2015 | 517 | 3.27% |
| 2014 | 522 | 3.30% |
| 2013 | 638 | 4.03% |
| 2012 | 503 | 3.18% |
| 2011 | 482 | 3.05% |
| 2010 | 427 | 2.70% |
| 2009 | 365 | 2.31% |
| 2008 | 311 | 1.97% |
| 2007 | 304 | 1.92% |
| 2006 | 236 | 1.49% |
| 2005 | 253 | 1.60% |
| 2004 | 309 | 1.95% |
| 2003 | 290 | 1.83% |
| 2002 | 292 | 1.85% |
| 2001 | 294 | 1.86% |
| 2000 | 297 | 1.88% |
| 1999 | 360 | 2.28% |
| 1998 | 274 | 1.73% |
| 1997 | 199 | 1.26% |
| 1996 | 140 | 0.88% |
| 1995 | 38 | 0.24% |
Geographic Distribution
United States leads with 65.2% (9,155 AI-verified stores) , followed by United Kingdom (9.8%) and Australia (7.4%) .
Base: 14,050 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
9,155 AI-verified stores
1,376 AI-verified stores
1,035 AI-verified stores
827 AI-verified stores
270 AI-verified stores
171 AI-verified stores
138 AI-verified stores
119 AI-verified stores
115 AI-verified stores
113 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 9155 | 65.16% |
| United Kingdom | 1376 | 9.79% |
| Australia | 1035 | 7.37% |
| Canada | 827 | 5.89% |
| New Zealand | 270 | 1.92% |
| Ireland | 171 | 1.22% |
| South Africa | 138 | 0.98% |
| France | 119 | 0.85% |
| Norway | 115 | 0.82% |
| Germany | 113 | 0.80% |
| Sweden | 110 | 0.78% |
| Netherlands | 106 | 0.75% |
| Italy | 92 | 0.65% |
| India | 83 | 0.59% |
| Spain | 69 | 0.49% |
| Mexico | 66 | 0.47% |
| Israel | 53 | 0.38% |
| China | 51 | 0.36% |
| Brazil | 51 | 0.36% |
| United Arab Emirates | 50 | 0.36% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce
Custom
WooCommerce - Furniture & Home Decor
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Business & Industrial
WooCommerce - Business & Industrial
WooCommerce - Food & Beverages
WooCommerce - Health & Beauty
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 57.9k | 100.00% |
| Emails | 31.3k | 54.01% |
| Phones | 9.7k | 16.73% |
| Ecommerce platform | 57.4k | 98.97% |
| Couriers | 7.4k | 12.79% |
| Payment Providers | 10.0k | 17.26% |
| Categories | 17.0k | 29.34% |
| Social Media | 44.2k | 76.23% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WP Engine e-commerce landscape:
Analyze 15.9k verified e-commerce stores on WP Engine - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WP Engine e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WP Engine e-commerce intelligence?
-
We track 15.9k verified WP Engine e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 29.4% among stores with at least one detectable social profile (10,257 stores) , followed by Instagram (26.6%) and YouTube (11.7%) .
Base: 44,170 stores with any detectable social profile (76.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10,257 stores
9,266 stores
4,072 stores
3,623 stores
2,698 stores
1,837 stores
1,696 stores
1,142 stores
157 stores
139 stores
Visual Distribution