WP Engine Technology Adoption in E-commerce
Discover 28.3k e-commerce stores using WP Engine. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 68.6% of stores with physical delivery (19,378 stores) , followed by Custom (29.4%) and Commerce7 (1.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
19,378 stores
8,310 stores
395 stores
51 stores
26 stores
22 stores
14 stores
11 stores
7 stores
5 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 19378 | 68.64% |
| Custom | 8310 | 29.43% |
| Commerce7 | 395 | 1.40% |
| BigCommerce | 51 | 0.18% |
| EasyDigitalDownloads | 26 | 0.09% |
| Ecwid | 22 | 0.08% |
| WooCommerce, EasyDigitalDownloads | 14 | 0.05% |
| Foxy.io | 11 | 0.04% |
| Shopify | 7 | 0.02% |
| WooCommerce, Magento | 5 | 0.02% |
| Adimo | 3 | 0.01% |
| BigCommerce, WooCommerce | 3 | 0.01% |
| Commerce7, WooCommerce | 3 | 0.01% |
| Accesso | 2 | 0.01% |
| WooCommerce, Happy Meal Prep | 2 | 0.01% |
All Stores Distribution
WooCommerce holds 84.1% share of all WP Engine e-commerce stores (50,989) , with Custom at 13.7% and Commerce7 at 1.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
50,989 stores
8,310 stores
622 stores
105 stores
432 stores
39 stores
47 stores
43 stores
30 stores
7 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 50989 | 84.06% |
| Custom | 8310 | 13.70% |
| Commerce7 | 622 | 1.03% |
| BigCommerce | 105 | 0.17% |
| EasyDigitalDownloads | 432 | 0.71% |
| Ecwid | 39 | 0.06% |
| WooCommerce, EasyDigitalDownloads | 47 | 0.08% |
| Foxy.io | 43 | 0.07% |
| Shopify | 30 | 0.05% |
| WooCommerce, Magento | 7 | 0.01% |
| Adimo | 6 | 0.01% |
| BigCommerce, WooCommerce | 3 | 0.00% |
| Commerce7, WooCommerce | 6 | 0.01% |
| Accesso | 16 | 0.03% |
| WooCommerce, Happy Meal Prep | 2 | 0.00% |
Categories Distribution
Health & Beauty leads with 16.6% of all stores (3,461 stores) , followed by Food & Beverages (15.5%) and Clothing & Accessories (9.8%) .
Top 10 Categories
3,461 stores
3,244 stores
2,042 stores
1,691 stores
1,615 stores
1,405 stores
1,290 stores
1,193 stores
1,032 stores
918 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3461 | 16.59% |
| Food & Beverages | 3244 | 15.55% |
| Clothing & Accessories | 2042 | 9.79% |
| Business & Industrial | 1691 | 8.10% |
| Electronics & Technology | 1615 | 7.74% |
| Home & Garden | 1405 | 6.73% |
| Vehicles & Parts | 1290 | 6.18% |
| Furniture & Home Decor | 1193 | 5.72% |
| Sporting Goods & Outdoor Gear | 1032 | 4.95% |
| Arts & Entertainment | 918 | 4.40% |
| Tools & Hardware | 873 | 4.18% |
| Gifts & Special Occasions | 626 | 3.00% |
| Jewelry & Watches | 548 | 2.63% |
| Pets & Pet Supplies | 492 | 2.36% |
| Books & Media | 438 | 2.10% |
Payment Providers Distribution
American Express leads with 23.0% among AI-verified physical stores (2,573 stores) , followed by MasterCard (21.8%) and PayPal (19.8%) .
Base: 12,464 AI-verified physical stores with detectable payment providers (20.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,573 stores
2,442 stores
2,218 stores
1,370 stores
657 stores
449 stores
321 stores
253 stores
216 stores
191 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 2573 | 22.98% |
| MasterCard | 2442 | 21.81% |
| PayPal | 2218 | 19.81% |
| Stripe Connect | 1370 | 12.24% |
| Bolt | 657 | 5.87% |
| VISA | 449 | 4.01% |
| Apple Pay | 321 | 2.87% |
| Paddle | 253 | 2.26% |
| Google Pay | 216 | 1.93% |
| Klarna | 191 | 1.71% |
| JCB | 131 | 1.17% |
| BitCoin | 110 | 0.98% |
| Affirm | 107 | 0.96% |
| Braintree | 98 | 0.88% |
| Amazon Pay | 59 | 0.53% |
Shipping Carriers Distribution
UPS leads with 30.2% among AI-verified physical stores (2,389 stores) , followed by USPS (23.1%) and FedEx (19.0%) .
Base: 8,310 AI-verified physical stores with detectable shipping carriers (13.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,389 stores
1,829 stores
1,504 stores
590 stores
375 stores
333 stores
182 stores
156 stores
131 stores
114 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 2389 | 30.22% |
| USPS | 1829 | 23.14% |
| FedEx | 1504 | 19.03% |
| DHL | 590 | 7.46% |
| Royal Mail | 375 | 4.74% |
| Australia Post | 333 | 4.21% |
| DPD | 182 | 2.30% |
| Canada Post | 156 | 1.97% |
| TNT | 131 | 1.66% |
| Speedy | 114 | 1.44% |
| GLS | 84 | 1.06% |
| Hermes | 72 | 0.91% |
| Estes | 69 | 0.87% |
| TCS | 40 | 0.51% |
| PostNL | 37 | 0.47% |
Store Launch Timeline
Over the past 12 months, 1,225 new stores were launched in WP Engine , with the highest activity in 2025-10 (111 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
111 stores launched
94 stores launched
73 stores launched
90 stores launched
77 stores launched
102 stores launched
114 stores launched
125 stores launched
113 stores launched
134 stores launched
94 stores launched
98 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 111 | 9.06% |
| 2025-09 | 94 | 7.67% |
| 2025-08 | 73 | 5.96% |
| 2025-07 | 90 | 7.35% |
| 2025-06 | 77 | 6.29% |
| 2025-05 | 102 | 8.33% |
| 2025-04 | 114 | 9.31% |
| 2025-03 | 125 | 10.20% |
| 2025-02 | 113 | 9.22% |
| 2025-01 | 134 | 10.94% |
| 2024-12 | 94 | 7.67% |
| 2024-11 | 98 | 8.00% |
Active Stores by Launch Year
Currently, 28,153 active stores in WP Engine are tracked in our database , with the most stores launched in 2025 (1,034 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,034 active stores
1,659 active stores
1,509 active stores
1,570 active stores
1,863 active stores
1,899 active stores
1,506 active stores
1,510 active stores
1,413 active stores
918 active stores
869 active stores
924 active stores
1,152 active stores
850 active stores
915 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1034 | 3.67% |
| 2024 | 1659 | 5.89% |
| 2023 | 1509 | 5.36% |
| 2022 | 1570 | 5.58% |
| 2021 | 1863 | 6.62% |
| 2020 | 1899 | 6.75% |
| 2019 | 1506 | 5.35% |
| 2018 | 1510 | 5.36% |
| 2017 | 1413 | 5.02% |
| 2016 | 918 | 3.26% |
| 2015 | 869 | 3.09% |
| 2014 | 924 | 3.28% |
| 2013 | 1152 | 4.09% |
| 2012 | 850 | 3.02% |
| 2011 | 915 | 3.25% |
| 2010 | 781 | 2.77% |
| 2009 | 704 | 2.50% |
| 2008 | 599 | 2.13% |
| 2007 | 585 | 2.08% |
| 2006 | 446 | 1.58% |
| 2005 | 466 | 1.66% |
| 2004 | 587 | 2.09% |
| 2003 | 538 | 1.91% |
| 2002 | 538 | 1.91% |
| 2001 | 621 | 2.21% |
| 2000 | 630 | 2.24% |
| 1999 | 698 | 2.48% |
| 1998 | 590 | 2.10% |
| 1997 | 398 | 1.41% |
| 1996 | 312 | 1.11% |
| 1995 | 69 | 0.25% |
Geographic Distribution
United States leads with 64.2% (15,091 AI-verified stores) , followed by United Kingdom (11.9%) and Australia (6.9%) .
Base: 23,498 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
15,091 AI-verified stores
2,807 AI-verified stores
1,627 AI-verified stores
1,288 AI-verified stores
342 AI-verified stores
276 AI-verified stores
230 AI-verified stores
207 AI-verified stores
188 AI-verified stores
164 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 15091 | 64.22% |
| United Kingdom | 2807 | 11.95% |
| Australia | 1627 | 6.92% |
| Canada | 1288 | 5.48% |
| New Zealand | 342 | 1.46% |
| Ireland | 276 | 1.17% |
| South Africa | 230 | 0.98% |
| Sweden | 207 | 0.88% |
| Spain | 188 | 0.80% |
| France | 164 | 0.70% |
| India | 162 | 0.69% |
| Norway | 158 | 0.67% |
| China | 152 | 0.65% |
| Mexico | 146 | 0.62% |
| Germany | 142 | 0.60% |
| Italy | 139 | 0.59% |
| Netherlands | 139 | 0.59% |
| Argentina | 88 | 0.37% |
| Brazil | 77 | 0.33% |
| United Arab Emirates | 75 | 0.32% |
Featured Stores
Discover the strongest performers and newest entrants in WP Engine's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce
Custom — Health & Beauty
Custom — Health & Beauty
Custom — Health & Beauty
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 61.6k | 100.00% |
| Emails | 34.9k | 56.72% |
| Phones | 11.9k | 19.31% |
| Ecommerce platform | 60.8k | 98.73% |
| Couriers | 8.3k | 13.49% |
| Payment Providers | 12.5k | 20.23% |
| Categories | 36.4k | 59.03% |
| Social Media | 43.6k | 70.82% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed WP Engine E-commerce Database to:
Gain actionable insights into 28.3k physical stores in WP Engine.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at WP Engine online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the WP Engine E-commerce Database?
-
Our database covers over 28.3k WP Engine physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.2% among stores with at least one detectable social profile (16,908 stores) , followed by Instagram (26.4%) and YouTube (11.9%) .
Base: 43,631 stores with any detectable social profile (70.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
16,908 stores
14,755 stores
6,646 stores
6,393 stores
4,893 stores
2,770 stores
1,567 stores
1,481 stores
281 stores
275 stores
Visual Distribution