WP Engine Technology Adoption in E-commerce
Discover 28.3k e-commerce stores using WP Engine. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 69.9% of stores with physical delivery (19,765 stores) , followed by Custom (28.1%) and Commerce7 (1.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
19,765 stores
7,960 stores
413 stores
52 stores
26 stores
22 stores
14 stores
12 stores
9 stores
5 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 19765 | 69.86% |
| Custom | 7960 | 28.14% |
| Commerce7 | 413 | 1.46% |
| BigCommerce | 52 | 0.18% |
| EasyDigitalDownloads | 26 | 0.09% |
| Ecwid | 22 | 0.08% |
| WooCommerce, EasyDigitalDownloads | 14 | 0.05% |
| Foxy.io | 12 | 0.04% |
| Shopify | 9 | 0.03% |
| WooCommerce, Magento | 5 | 0.02% |
| BigCommerce, WooCommerce | 3 | 0.01% |
| Adimo | 3 | 0.01% |
| Commerce7, WooCommerce | 3 | 0.01% |
| WooCommerce, Fast Checkout | 2 | 0.01% |
| EasyDigitalDownloads, WooCommerce | 2 | 0.01% |
All Stores Distribution
WooCommerce holds 84.6% share of all WP Engine e-commerce stores (51,301) , with Custom at 13.1% and Commerce7 at 1.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
51,301 stores
7,960 stores
639 stores
106 stores
429 stores
39 stores
46 stores
44 stores
32 stores
7 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 51301 | 84.56% |
| Custom | 7960 | 13.12% |
| Commerce7 | 639 | 1.05% |
| BigCommerce | 106 | 0.17% |
| EasyDigitalDownloads | 429 | 0.71% |
| Ecwid | 39 | 0.06% |
| WooCommerce, EasyDigitalDownloads | 46 | 0.08% |
| Foxy.io | 44 | 0.07% |
| Shopify | 32 | 0.05% |
| WooCommerce, Magento | 7 | 0.01% |
| BigCommerce, WooCommerce | 4 | 0.01% |
| Adimo | 6 | 0.01% |
| Commerce7, WooCommerce | 6 | 0.01% |
| WooCommerce, Fast Checkout | 3 | 0.00% |
| EasyDigitalDownloads, WooCommerce | 49 | 0.08% |
Categories Distribution
Health & Beauty leads with 16.4% of all stores (3,425 stores) , followed by Food & Beverages (15.5%) and Clothing & Accessories (9.7%) .
Top 10 Categories
3,425 stores
3,238 stores
2,031 stores
1,722 stores
1,614 stores
1,423 stores
1,303 stores
1,188 stores
1,041 stores
919 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3425 | 16.39% |
| Food & Beverages | 3238 | 15.49% |
| Clothing & Accessories | 2031 | 9.72% |
| Business & Industrial | 1722 | 8.24% |
| Electronics & Technology | 1614 | 7.72% |
| Home & Garden | 1423 | 6.81% |
| Vehicles & Parts | 1303 | 6.23% |
| Furniture & Home Decor | 1188 | 5.68% |
| Sporting Goods & Outdoor Gear | 1041 | 4.98% |
| Arts & Entertainment | 919 | 4.40% |
| Tools & Hardware | 881 | 4.22% |
| Gifts & Special Occasions | 630 | 3.01% |
| Jewelry & Watches | 554 | 2.65% |
| Pets & Pet Supplies | 494 | 2.36% |
| Books & Media | 436 | 2.09% |
Payment Providers Distribution
American Express leads with 23.0% among AI-verified physical stores (2,575 stores) , followed by MasterCard (21.9%) and PayPal (19.9%) .
Base: 12,447 AI-verified physical stores with detectable payment providers (20.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,575 stores
2,448 stores
2,224 stores
1,366 stores
648 stores
452 stores
320 stores
256 stores
215 stores
192 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 2575 | 22.99% |
| MasterCard | 2448 | 21.85% |
| PayPal | 2224 | 19.85% |
| Stripe Connect | 1366 | 12.19% |
| Bolt | 648 | 5.78% |
| VISA | 452 | 4.03% |
| Apple Pay | 320 | 2.86% |
| Paddle | 256 | 2.29% |
| Google Pay | 215 | 1.92% |
| Klarna | 192 | 1.71% |
| JCB | 133 | 1.19% |
| Affirm | 109 | 0.97% |
| BitCoin | 108 | 0.96% |
| Braintree | 98 | 0.87% |
| Amazon Pay | 58 | 0.52% |
Shipping Carriers Distribution
UPS leads with 30.3% among AI-verified physical stores (2,390 stores) , followed by USPS (23.0%) and FedEx (19.1%) .
Base: 8,295 AI-verified physical stores with detectable shipping carriers (13.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,390 stores
1,814 stores
1,510 stores
593 stores
374 stores
330 stores
182 stores
157 stores
131 stores
116 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 2390 | 30.25% |
| USPS | 1814 | 22.96% |
| FedEx | 1510 | 19.11% |
| DHL | 593 | 7.51% |
| Royal Mail | 374 | 4.73% |
| Australia Post | 330 | 4.18% |
| DPD | 182 | 2.30% |
| Canada Post | 157 | 1.99% |
| TNT | 131 | 1.66% |
| Speedy | 116 | 1.47% |
| GLS | 86 | 1.09% |
| Hermes | 72 | 0.91% |
| Estes | 68 | 0.86% |
| TCS | 40 | 0.51% |
| PostNL | 37 | 0.47% |
Store Launch Timeline
Over the past 12 months, 1,295 new stores were launched in WP Engine , with the highest activity in 2025-10 (113 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
113 stores launched
93 stores launched
82 stores launched
98 stores launched
91 stores launched
113 stores launched
129 stores launched
137 stores launched
121 stores launched
138 stores launched
97 stores launched
83 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 113 | 8.73% |
| 2025-09 | 93 | 7.18% |
| 2025-08 | 82 | 6.33% |
| 2025-07 | 98 | 7.57% |
| 2025-06 | 91 | 7.03% |
| 2025-05 | 113 | 8.73% |
| 2025-04 | 129 | 9.96% |
| 2025-03 | 137 | 10.58% |
| 2025-02 | 121 | 9.34% |
| 2025-01 | 138 | 10.66% |
| 2024-12 | 97 | 7.49% |
| 2024-11 | 83 | 6.41% |
Active Stores by Launch Year
Currently, 28,204 active stores in WP Engine are tracked in our database , with the most stores launched in 2025 (1,116 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,116 active stores
1,689 active stores
1,490 active stores
1,580 active stores
1,853 active stores
1,867 active stores
1,510 active stores
1,490 active stores
1,407 active stores
917 active stores
855 active stores
917 active stores
1,158 active stores
843 active stores
914 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1116 | 3.96% |
| 2024 | 1689 | 5.99% |
| 2023 | 1490 | 5.28% |
| 2022 | 1580 | 5.60% |
| 2021 | 1853 | 6.57% |
| 2020 | 1867 | 6.62% |
| 2019 | 1510 | 5.35% |
| 2018 | 1490 | 5.28% |
| 2017 | 1407 | 4.99% |
| 2016 | 917 | 3.25% |
| 2015 | 855 | 3.03% |
| 2014 | 917 | 3.25% |
| 2013 | 1158 | 4.11% |
| 2012 | 843 | 2.99% |
| 2011 | 914 | 3.24% |
| 2010 | 776 | 2.75% |
| 2009 | 703 | 2.49% |
| 2008 | 607 | 2.15% |
| 2007 | 590 | 2.09% |
| 2006 | 454 | 1.61% |
| 2005 | 471 | 1.67% |
| 2004 | 599 | 2.12% |
| 2003 | 536 | 1.90% |
| 2002 | 544 | 1.93% |
| 2001 | 616 | 2.18% |
| 2000 | 637 | 2.26% |
| 1999 | 702 | 2.49% |
| 1998 | 583 | 2.07% |
| 1997 | 395 | 1.40% |
| 1996 | 315 | 1.12% |
| 1995 | 70 | 0.25% |
Geographic Distribution
United States leads with 64.0% (14,997 AI-verified stores) , followed by United Kingdom (12.0%) and Australia (7.0%) .
Base: 23,440 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
14,997 AI-verified stores
2,810 AI-verified stores
1,640 AI-verified stores
1,286 AI-verified stores
363 AI-verified stores
278 AI-verified stores
230 AI-verified stores
209 AI-verified stores
192 AI-verified stores
161 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 14997 | 63.98% |
| United Kingdom | 2810 | 11.99% |
| Australia | 1640 | 7.00% |
| Canada | 1286 | 5.49% |
| New Zealand | 363 | 1.55% |
| Ireland | 278 | 1.19% |
| South Africa | 230 | 0.98% |
| Sweden | 209 | 0.89% |
| Spain | 192 | 0.82% |
| France | 161 | 0.69% |
| India | 158 | 0.67% |
| China | 156 | 0.67% |
| Norway | 154 | 0.66% |
| Mexico | 146 | 0.62% |
| Italy | 142 | 0.61% |
| Germany | 141 | 0.60% |
| Netherlands | 139 | 0.59% |
| Argentina | 87 | 0.37% |
| Brazil | 76 | 0.32% |
| United Arab Emirates | 75 | 0.32% |
Featured Stores
Discover the strongest performers and newest entrants in WP Engine's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce
Custom — Health & Beauty
Custom — Health & Beauty
Custom — Health & Beauty
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 61.6k | 100.00% |
| Emails | 34.9k | 56.66% |
| Phones | 11.9k | 19.33% |
| Ecommerce platform | 60.8k | 98.73% |
| Couriers | 8.3k | 13.47% |
| Payment Providers | 12.4k | 20.21% |
| Categories | 36.4k | 59.07% |
| Social Media | 43.7k | 70.95% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
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Maximize Your ROI
Use our detailed WP Engine E-commerce Database to:
Gain actionable insights into 28.3k physical stores in WP Engine.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at WP Engine online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the WP Engine E-commerce Database?
-
Our database covers over 28.3k WP Engine physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.2% among stores with at least one detectable social profile (16,978 stores) , followed by Instagram (26.4%) and YouTube (11.9%) .
Base: 43,697 stores with any detectable social profile (70.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
16,978 stores
14,855 stores
6,715 stores
6,242 stores
5,008 stores
2,739 stores
1,621 stores
1,546 stores
281 stores
266 stores
Visual Distribution