WordPress Multisite Technology Adoption in E-commerce
Discover 80.8k verified e-commerce stores using WordPress Multisite. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 158.9k domains. 80.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
80.8k verified active stores out of 158.9k detected · 50.9% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 95.9% of stores with physical delivery (77,566 stores) , followed by Custom (3.6%) and Magento (0.2%) .
Base: 80,847 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
77,566 stores
2,896 stores
138 stores
73 stores
21 stores
17 stores
9 stores
7 stores
7 stores
6 stores
Visual Distribution
77,566 stores
2,896 stores
138 stores
73 stores
21 stores
17 stores
9 stores
7 stores
7 stores
6 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 77566 | 95.94% |
| Custom | 2896 | 3.58% |
| Magento | 138 | 0.17% |
| Shopify | 73 | 0.09% |
| BigCommerce | 21 | 0.03% |
| PrestaShop | 17 | 0.02% |
| Welcart | 9 | 0.01% |
| Shopify, WooCommerce | 7 | 0.01% |
| Ideasoft, WooCommerce | 7 | 0.01% |
| WooCommerce, FreshStore | 6 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 96.8% share of detected WordPress Multisite e-commerce signals (153,854) , with Custom at 1.8% and Magento at 0.4% (June 2026) .
Base: 158,948 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
153,854 websites
2,896 websites
675 websites
113 websites
81 websites
52 websites
16 websites
12 websites
9 websites
6 websites
Visual Distribution
153,854 websites
2,896 websites
675 websites
113 websites
81 websites
52 websites
16 websites
12 websites
9 websites
6 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 153854 | 96.80% |
| Custom | 2896 | 1.82% |
| Magento | 675 | 0.42% |
| Shopify | 113 | 0.07% |
| BigCommerce | 81 | 0.05% |
| PrestaShop | 52 | 0.03% |
| Welcart | 16 | 0.01% |
| Shopify, WooCommerce | 12 | 0.01% |
| Ideasoft, WooCommerce | 9 | 0.01% |
| WooCommerce, FreshStore | 6 | 0.00% |
Categories Distribution
Clothing & Accessories stores with 18.0% of all stores (14,589 stores) , followed by Health & Beauty (14.6%) and Food & Beverages (8.5%) .
Base: 80,847 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
14,589 stores
11,843 stores
6,844 stores
5,927 stores
4,601 stores
3,996 stores
3,201 stores
3,046 stores
2,722 stores
2,708 stores
Visual Distribution
14,589 stores
11,843 stores
6,844 stores
5,927 stores
4,601 stores
3,996 stores
3,201 stores
3,046 stores
2,722 stores
2,708 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 14589 | 18.05% |
| Health & Beauty | 11843 | 14.65% |
| Food & Beverages | 6844 | 8.47% |
| Sporting Goods & Outdoor Gear | 5927 | 7.33% |
| Home & Garden | 4601 | 5.69% |
| Electronics & Technology | 3996 | 4.94% |
| Furniture & Home Decor | 3201 | 3.96% |
| Gifts & Special Occasions | 3046 | 3.77% |
| Jewelry & Watches | 2722 | 3.37% |
| Toys & Games | 2708 | 3.35% |
Payment Providers Distribution
PayPal accounts for 44.2% of displayed detection occurrences (17,170 occurrences) , followed by MasterCard (19.8%) and Stripe Connect (12.7%) .
Base: 38,843 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
17,170 occurrences
7,702 occurrences
4,924 occurrences
2,505 occurrences
1,517 occurrences
1,272 occurrences
1,047 occurrences
1,028 occurrences
960 occurrences
718 occurrences
Visual Distribution
17,170 occurrences
7,702 occurrences
4,924 occurrences
2,505 occurrences
1,517 occurrences
1,272 occurrences
1,047 occurrences
1,028 occurrences
960 occurrences
718 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 17170 | 44.20% |
| MasterCard | 7702 | 19.83% |
| Stripe Connect | 4924 | 12.68% |
| American Express | 2505 | 6.45% |
| Klarna | 1517 | 3.91% |
| Apple Pay | 1272 | 3.27% |
| VISA | 1047 | 2.70% |
| Bolt | 1028 | 2.65% |
| Google Pay | 960 | 2.47% |
| JCB | 718 | 1.85% |
Shipping Carriers Distribution
USPS accounts for 24.3% of displayed detection occurrences (4,938 occurrences) , followed by FedEx (20.7%) and DHL (20.1%) .
Base: 20,287 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
4,938 occurrences
4,204 occurrences
4,081 occurrences
3,755 occurrences
954 occurrences
653 occurrences
626 occurrences
381 occurrences
360 occurrences
335 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 4938 | 24.34% |
| FedEx | 4204 | 20.72% |
| DHL | 4081 | 20.12% |
| UPS | 3755 | 18.51% |
| DPD | 954 | 4.70% |
| GLS | 653 | 3.22% |
| Royal Mail | 626 | 3.09% |
| 4PX | 381 | 1.88% |
| PostNL | 360 | 1.77% |
| PostNord | 335 | 1.65% |
Store Launch Timeline
Over the past 12 months, 27,196 new stores were launched in WordPress Multisite , with the highest activity in 2026-05 (1,815 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,815 stores launched
2,235 stores launched
4,534 stores launched
1,766 stores launched
2,827 stores launched
2,261 stores launched
2,264 stores launched
2,337 stores launched
2,149 stores launched
1,948 stores launched
2,148 stores launched
912 stores launched
Monthly Trend
6.7% of last 12 months
8.2% of last 12 months
16.7% of last 12 months
6.5% of last 12 months
10.4% of last 12 months
8.3% of last 12 months
8.3% of last 12 months
8.6% of last 12 months
7.9% of last 12 months
7.2% of last 12 months
7.9% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1815 | 6.67% |
| 2026-04 | 2235 | 8.22% |
| 2026-03 | 4534 | 16.67% |
| 2026-02 | 1766 | 6.49% |
| 2026-01 | 2827 | 10.39% |
| 2025-12 | 2261 | 8.31% |
| 2025-11 | 2264 | 8.32% |
| 2025-10 | 2337 | 8.59% |
| 2025-09 | 2149 | 7.90% |
| 2025-08 | 1948 | 7.16% |
| 2025-07 | 2148 | 7.90% |
| 2025-06 | 912 | 3.35% |
Active Stores by Launch Year
Currently, 80,694 active stores in WordPress Multisite are tracked in our database , with the most stores launched in 2026 (13,288 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,288 active stores
20,838 active stores
10,880 active stores
6,487 active stores
4,395 active stores
4,519 active stores
4,139 active stores
2,684 active stores
2,620 active stores
1,899 active stores
921 active stores
817 active stores
924 active stores
1,220 active stores
683 active stores
Distribution by Launch Year
16.5% of tracked active stores
25.8% of tracked active stores
13.5% of tracked active stores
8.0% of tracked active stores
5.4% of tracked active stores
5.6% of tracked active stores
5.1% of tracked active stores
3.3% of tracked active stores
3.2% of tracked active stores
2.4% of tracked active stores
1.1% of tracked active stores
1.0% of tracked active stores
1.1% of tracked active stores
1.5% of tracked active stores
0.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13288 | 16.47% |
| 2025 | 20838 | 25.82% |
| 2024 | 10880 | 13.48% |
| 2023 | 6487 | 8.04% |
| 2022 | 4395 | 5.45% |
| 2021 | 4519 | 5.60% |
| 2020 | 4139 | 5.13% |
| 2019 | 2684 | 3.33% |
| 2018 | 2620 | 3.25% |
| 2017 | 1899 | 2.35% |
| 2016 | 921 | 1.14% |
| 2015 | 817 | 1.01% |
| 2014 | 924 | 1.15% |
| 2013 | 1220 | 1.51% |
| 2012 | 683 | 0.85% |
Geographic Distribution
United States stores with 20.5% (16,610 active verified stores) , followed by India (7.2%) and Germany (6.1%) .
Base: 80,847 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
16,610 active verified stores
5,846 active verified stores
4,941 active verified stores
3,763 active verified stores
3,103 active verified stores
1,837 active verified stores
1,795 active verified stores
1,762 active verified stores
1,528 active verified stores
1,422 active verified stores
Visual Distribution
16,610 active verified stores
5,846 active verified stores
4,941 active verified stores
3,763 active verified stores
3,103 active verified stores
1,837 active verified stores
1,795 active verified stores
1,762 active verified stores
1,528 active verified stores
1,422 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 16610 | 20.54% |
| India | 5846 | 7.23% |
| Germany | 4941 | 6.11% |
| United Kingdom | 3763 | 4.65% |
| France | 3103 | 3.84% |
| Spain | 1837 | 2.27% |
| Brazil | 1795 | 2.22% |
| Italy | 1762 | 2.18% |
| Netherlands | 1528 | 1.89% |
| Russia | 1422 | 1.76% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
WooCommerce - Home & Garden
Custom
BigCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Clothing & Accessories
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 158.9k | 100.00% |
| Emails | 90.2k | 56.77% |
| Phones | 60.5k | 38.08% |
| Ecommerce platform | 158.4k | 99.66% |
| Couriers | 16.6k | 10.44% |
| Payment Providers | 30.5k | 19.18% |
| Categories | 75.6k | 47.59% |
| Social Media | 74k | 46.56% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WordPress Multisite e-commerce landscape:
Analyze 80.8k verified e-commerce stores on WordPress Multisite - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WordPress Multisite e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WordPress Multisite e-commerce intelligence?
-
We track 80.8k verified WordPress Multisite e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.0% of displayed detection occurrences (24,992 occurrences) , followed by Instagram (25.9%) and YouTube (9.5%) .
Base: 86,324 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
24,992 occurrences
22,334 occurrences
8,192 occurrences
7,482 occurrences
6,030 occurrences
5,449 occurrences
4,198 occurrences
3,873 occurrences
3,521 occurrences
253 occurrences
Visual Distribution
24,992 occurrences
22,334 occurrences
8,192 occurrences
7,482 occurrences
6,030 occurrences
5,449 occurrences
4,198 occurrences
3,873 occurrences
3,521 occurrences
253 occurrences