WordAds Technology Adoption in E-commerce
Discover 1.3k verified e-commerce stores using WordAds. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5k domains. 1.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.3k verified active stores out of 5k detected · 26.9% verification rate
E-commerce Platforms Distribution
Custom stores with 73.7% of stores with physical delivery (982 stores) , followed by WooCommerce (24.5%) and BigCommerce (0.7%) .
Base: 1,332 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
982 stores
326 stores
9 stores
7 stores
4 stores
1 stores
1 stores
1 stores
1 stores
0 stores
Visual Distribution
982 stores
326 stores
9 stores
7 stores
4 stores
1 stores
1 stores
1 stores
1 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 982 | 73.72% |
| WooCommerce | 326 | 24.47% |
| BigCommerce | 9 | 0.68% |
| VirtueMart | 7 | 0.53% |
| HCL Commerce | 4 | 0.30% |
| Tray | 1 | 0.08% |
| Ideasoft | 1 | 0.08% |
| CS Cart | 1 | 0.08% |
| PrestaShop | 1 | 0.08% |
| Bigware | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 19.8% share of detected WordAds e-commerce signals (982) , with WooCommerce at 42.4% and BigCommerce at 2.9% (June 2026) .
Base: 4,955 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
982 websites
2,099 websites
142 websites
247 websites
387 websites
8 websites
20 websites
4 websites
5 websites
2 websites
Visual Distribution
982 websites
2,099 websites
142 websites
247 websites
387 websites
8 websites
20 websites
4 websites
5 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 982 | 19.82% |
| WooCommerce | 2099 | 42.36% |
| BigCommerce | 142 | 2.87% |
| VirtueMart | 247 | 4.98% |
| HCL Commerce | 387 | 7.81% |
| Tray | 8 | 0.16% |
| Ideasoft | 20 | 0.40% |
| CS Cart | 4 | 0.08% |
| PrestaShop | 5 | 0.10% |
| Bigware | 2 | 0.04% |
Categories Distribution
Clothing & Accessories stores with 18.7% of all stores (249 stores) , followed by Health & Beauty (15.5%) and Home & Garden (10.3%) .
Base: 1,332 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
249 stores
206 stores
137 stores
97 stores
96 stores
67 stores
60 stores
60 stores
58 stores
41 stores
Visual Distribution
249 stores
206 stores
137 stores
97 stores
96 stores
67 stores
60 stores
60 stores
58 stores
41 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 249 | 18.69% |
| Health & Beauty | 206 | 15.47% |
| Home & Garden | 137 | 10.29% |
| Food & Beverages | 97 | 7.28% |
| Arts & Entertainment | 96 | 7.21% |
| Toys & Games | 67 | 5.03% |
| Gifts & Special Occasions | 60 | 4.50% |
| Sporting Goods & Outdoor Gear | 60 | 4.50% |
| Electronics & Technology | 58 | 4.35% |
| Jewelry & Watches | 41 | 3.08% |
Payment Providers Distribution
PayPal accounts for 44.4% of displayed detection occurrences (95 occurrences) , followed by Stripe Connect (22.9%) and American Express (6.1%) .
Base: 214 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
95 occurrences
49 occurrences
13 occurrences
12 occurrences
12 occurrences
9 occurrences
7 occurrences
7 occurrences
6 occurrences
4 occurrences
Visual Distribution
95 occurrences
49 occurrences
13 occurrences
12 occurrences
12 occurrences
9 occurrences
7 occurrences
7 occurrences
6 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 95 | 44.39% |
| Stripe Connect | 49 | 22.90% |
| American Express | 13 | 6.07% |
| Bolt | 12 | 5.61% |
| MasterCard | 12 | 5.61% |
| Apple Pay | 9 | 4.21% |
| Klarna | 7 | 3.27% |
| VISA | 7 | 3.27% |
| Google Pay | 6 | 2.80% |
| Affirm | 4 | 1.87% |
Shipping Carriers Distribution
JNE accounts for 18.8% of displayed detection occurrences (45 occurrences) , followed by USPS (16.7%) and UPS (16.7%) .
Base: 239 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
45 occurrences
40 occurrences
40 occurrences
32 occurrences
28 occurrences
14 occurrences
13 occurrences
9 occurrences
9 occurrences
9 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| JNE | 45 | 18.83% |
| USPS | 40 | 16.74% |
| UPS | 40 | 16.74% |
| DHL | 32 | 13.39% |
| FedEx | 28 | 11.72% |
| TNT | 14 | 5.86% |
| Hermes | 13 | 5.44% |
| GLS | 9 | 3.77% |
| Australia Post | 9 | 3.77% |
| Correos | 9 | 3.77% |
Store Launch Timeline
Over the past 12 months, 45 new stores were launched in WordAds , with the highest activity in 2026-04 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
2 stores launched
1 stores launched
7 stores launched
5 stores launched
5 stores launched
3 stores launched
6 stores launched
4 stores launched
9 stores launched
1 stores launched
Monthly Trend
4.4% of last 12 months
4.4% of last 12 months
2.2% of last 12 months
15.6% of last 12 months
11.1% of last 12 months
11.1% of last 12 months
6.7% of last 12 months
13.3% of last 12 months
8.9% of last 12 months
20.0% of last 12 months
2.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 2 | 4.44% |
| 2026-03 | 2 | 4.44% |
| 2026-02 | 1 | 2.22% |
| 2026-01 | 7 | 15.56% |
| 2025-12 | 5 | 11.11% |
| 2025-11 | 5 | 11.11% |
| 2025-10 | 3 | 6.67% |
| 2025-09 | 6 | 13.33% |
| 2025-08 | 4 | 8.89% |
| 2025-07 | 9 | 20.00% |
| 2025-06 | 1 | 2.22% |
Active Stores by Launch Year
Currently, 1,022 active stores in WordAds are tracked in our database , with the most stores launched in 2026 (12 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12 active stores
55 active stores
54 active stores
68 active stores
160 active stores
130 active stores
68 active stores
57 active stores
38 active stores
43 active stores
37 active stores
21 active stores
54 active stores
95 active stores
50 active stores
Distribution by Launch Year
1.2% of tracked active stores
5.4% of tracked active stores
5.3% of tracked active stores
6.7% of tracked active stores
15.7% of tracked active stores
12.7% of tracked active stores
6.7% of tracked active stores
5.6% of tracked active stores
3.7% of tracked active stores
4.2% of tracked active stores
3.6% of tracked active stores
2.1% of tracked active stores
5.3% of tracked active stores
9.3% of tracked active stores
4.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12 | 1.17% |
| 2025 | 55 | 5.38% |
| 2024 | 54 | 5.28% |
| 2023 | 68 | 6.65% |
| 2022 | 160 | 15.66% |
| 2021 | 130 | 12.72% |
| 2020 | 68 | 6.65% |
| 2019 | 57 | 5.58% |
| 2018 | 38 | 3.72% |
| 2017 | 43 | 4.21% |
| 2016 | 37 | 3.62% |
| 2015 | 21 | 2.05% |
| 2014 | 54 | 5.28% |
| 2013 | 95 | 9.30% |
| 2012 | 50 | 4.89% |
Geographic Distribution
United States stores with 23.3% (310 active verified stores) , followed by Australia (9.4%) and Indonesia (7.2%) .
Base: 1,332 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
310 active verified stores
125 active verified stores
96 active verified stores
67 active verified stores
55 active verified stores
42 active verified stores
42 active verified stores
37 active verified stores
36 active verified stores
29 active verified stores
Visual Distribution
310 active verified stores
125 active verified stores
96 active verified stores
67 active verified stores
55 active verified stores
42 active verified stores
42 active verified stores
37 active verified stores
36 active verified stores
29 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 310 | 23.27% |
| Australia | 125 | 9.38% |
| Indonesia | 96 | 7.21% |
| India | 67 | 5.03% |
| Turkey | 55 | 4.13% |
| United Kingdom | 42 | 3.15% |
| Canada | 42 | 3.15% |
| Spain | 37 | 2.78% |
| France | 36 | 2.70% |
| Germany | 29 | 2.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom - Clothing & Accessories
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5k | 100.00% |
| Emails | 1.9k | 39.17% |
| Phones | 544 | 10.98% |
| Ecommerce platform | 4.1k | 82.99% |
| Couriers | 1.3k | 25.61% |
| Payment Providers | 1.3k | 26.78% |
| Categories | 1.3k | 26.36% |
| Social Media | 3.1k | 61.98% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WordAds e-commerce landscape:
Analyze 1.3k verified e-commerce stores on WordAds - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WordAds e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WordAds e-commerce intelligence?
-
We track 1.3k verified WordAds e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.3% of displayed detection occurrences (487 occurrences) , followed by Instagram (22.1%) and Twitter (14.7%) .
Base: 1,510 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
487 occurrences
333 occurrences
222 occurrences
144 occurrences
122 occurrences
72 occurrences
58 occurrences
40 occurrences
24 occurrences
8 occurrences
Visual Distribution
487 occurrences
333 occurrences
222 occurrences
144 occurrences
122 occurrences
72 occurrences
58 occurrences
40 occurrences
24 occurrences
8 occurrences