webpack Technology Adoption in E-commerce

Discover 174.9k verified e-commerce stores using webpack. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 281.9k domains. 174.9k verified as active stores with physical delivery.

· · Next full refresh: May 2026

174.9k verified active stores out of 281.9k detected · 62.1% verification rate

E-commerce Platforms Distribution

Custom leads with 43.0% of stores with physical delivery (73,527 stores) , followed by BASE (12.3%) and Wix eCommerce (9.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 43.0%

73,527 stores

BASE 12.3%

20,950 stores

16,703 stores

15,490 stores

Ikas 7.1%

12,176 stores

12,119 stores

5,896 stores

2,978 stores

2,285 stores

2,146 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in webpack
Platform Stores with Physical Delivery Percentage
Custom 73527 43.03%
BASE 20950 12.26%
Wix eCommerce 16703 9.77%
WooCommerce 15490 9.06%
Ikas 12176 7.12%
Magento 12119 7.09%
Mercado Shops 5896 3.45%
Shopify 2978 1.74%
Bagy, Dooca 2285 1.34%
Dooca, Bagy 2146 1.26%
Rain 1734 1.01%
Yampi Virtual store 1639 0.96%
DigiFi 1620 0.95%
Weblium 941 0.55%
TakeDrop 689 0.40%

Categories Distribution

Clothing & Accessories leads with 21.4% of all stores (32,708 stores) , followed by Health & Beauty (14.1%) and Food & Beverages (11.6%) .

Base: 152,608 AI-verified stores with physical delivery and detected product categories (87.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 21.4%

32,708 stores

Health & Beauty 14.1%

21,593 stores

Food & Beverages 11.6%

17,758 stores

Arts & Entertainment 7.3%

11,099 stores

Home & Garden 6.7%

10,273 stores

Sporting Goods & Outdoor Gear 6.6%

10,039 stores

Electronics & Technology 5.4%

8,191 stores

Jewelry & Watches 5.2%

7,863 stores

Toys & Games 4.5%

6,805 stores

Gifts & Special Occasions 3.6%

5,486 stores

Visual Distribution

Distribution of top 10 webpack store categories (April 2026)
Distribution of categories in webpack e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 32708 21.43%
Health & Beauty 21593 14.15%
Food & Beverages 17758 11.64%
Arts & Entertainment 11099 7.27%
Home & Garden 10273 6.73%
Sporting Goods & Outdoor Gear 10039 6.58%
Electronics & Technology 8191 5.37%
Jewelry & Watches 7863 5.15%
Toys & Games 6805 4.46%
Gifts & Special Occasions 5486 3.59%
Furniture & Home Decor 5005 3.28%
Vehicles & Parts 4732 3.10%
Tools & Hardware 4670 3.06%
Business & Industrial 4357 2.86%
Pets & Pet Supplies 2029 1.33%

Payment Providers Distribution

PayPal leads with 32.1% among AI-verified physical stores (23,376 stores) , followed by American Express (10.0%) and Stripe Connect (9.4%) .

Base: 49,309 AI-verified physical stores with detectable payment providers (17.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.1%

23,376 stores

7,297 stores

6,850 stores

6,410 stores

5,982 stores

4,605 stores

3,868 stores

3,812 stores

VISA 5.0%

3,665 stores

JCB 2.6%

1,907 stores

Visual Distribution

Distribution of top 10 webpack payment providers (April 2026)
Distribution of payment providers in webpack e-commerce stores
Payment Provider Store Count Market Share
PayPal 23376 32.08%
American Express 7297 10.01%
Stripe Connect 6850 9.40%
Apple Pay 6410 8.80%
MasterCard 5982 8.21%
Amazon Pay 4605 6.32%
Google Pay 3868 5.31%
Klarna 3812 5.23%
VISA 3665 5.03%
JCB 1907 2.62%
QIWI 1379 1.89%
Bolt 1214 1.67%
Boleto 928 1.27%
Bancontact 812 1.11%
Mercado Pago 757 1.04%

Shipping Carriers Distribution

USPS leads with 17.9% among AI-verified physical stores (6,362 stores) , followed by UPS (16.9%) and FedEx (14.7%) .

Base: 29,721 AI-verified physical stores with detectable shipping carriers (10.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 17.9%

6,362 stores

UPS 16.9%

5,999 stores

FedEx 14.7%

5,216 stores

DHL 11.8%

4,210 stores

4,025 stores

DPD 5.5%

1,941 stores

1,723 stores

1,198 stores

GLS 2.8%

1,009 stores

Estes 2.3%

816 stores

Visual Distribution

Distribution of top 10 webpack shipping carriers (April 2026)
Distribution of shipping carriers in webpack e-commerce stores
Shipping Carrier Store Count Market Share
USPS 6362 17.88%
UPS 5999 16.86%
FedEx 5216 14.66%
DHL 4210 11.83%
Correios 4025 11.31%
DPD 1941 5.46%
Почта России 1723 4.84%
Canada Post 1198 3.37%
GLS 1009 2.84%
Estes 816 2.29%
PostNL 715 2.01%
Royal Mail 696 1.96%
Hermes 606 1.70%
СДЭК 547 1.54%
Colissimo 514 1.44%

Store Launch Timeline

Over the past 12 months, 56,951 new stores were launched in webpack , with the highest activity in 2026-03 (24,631 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 43.2%

24,631 stores launched

2026-02 7.5%

4,276 stores launched

2026-01 7.2%

4,115 stores launched

2025-12 5.9%

3,364 stores launched

2025-11 5.4%

3,091 stores launched

2025-10 5.4%

3,048 stores launched

2025-09 5.1%

2,929 stores launched

2025-08 4.8%

2,723 stores launched

2025-07 5.0%

2,851 stores launched

2025-06 4.0%

2,291 stores launched

2025-05 4.3%

2,433 stores launched

2025-04 2.1%

1,199 stores launched

Monthly Trend

Monthly store launches in webpack (April 2026)
Monthly store launches in webpack over the past 12 months
Month Stores Launched Percentage
2026-03 24631 43.25%
2026-02 4276 7.51%
2026-01 4115 7.23%
2025-12 3364 5.91%
2025-11 3091 5.43%
2025-10 3048 5.35%
2025-09 2929 5.14%
2025-08 2723 4.78%
2025-07 2851 5.01%
2025-06 2291 4.02%
2025-05 2433 4.27%
2025-04 1199 2.11%

Active Stores by Launch Year

Currently, 170,368 active stores in webpack are tracked in our database , with the most stores launched in 2026 (33,170 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 19.5%

33,170 active stores

2025 17.5%

29,874 active stores

2024 11.3%

19,298 active stores

2023 8.4%

14,260 active stores

2022 6.6%

11,238 active stores

2021 6.7%

11,421 active stores

2020 6.7%

11,366 active stores

2019 3.2%

5,377 active stores

2018 3.0%

5,057 active stores

2017 2.5%

4,230 active stores

2016 1.4%

2,415 active stores

2015 1.3%

2,210 active stores

2014 1.3%

2,173 active stores

2013 1.6%

2,735 active stores

2012 0.9%

1,610 active stores

Distribution by Launch Year

Active stores in webpack by original launch year (April 2026)
Active stores in webpack by launch year
Launch Year Active Stores Percentage
2026 33170 19.47%
2025 29874 17.53%
2024 19298 11.33%
2023 14260 8.37%
2022 11238 6.60%
2021 11421 6.70%
2020 11366 6.67%
2019 5377 3.16%
2018 5057 2.97%
2017 4230 2.48%
2016 2415 1.42%
2015 2210 1.30%
2014 2173 1.28%
2013 2735 1.61%
2012 1610 0.95%
2011 1724 1.01%
2010 1422 0.83%
2009 1356 0.80%
2008 1059 0.62%
2007 993 0.58%
2006 813 0.48%
2005 715 0.42%
2004 836 0.49%
2003 706 0.41%
2002 699 0.41%
2001 878 0.52%
2000 783 0.46%
1999 687 0.40%
1998 517 0.30%
1997 355 0.21%
1996 297 0.17%
1995 94 0.06%

Social Media Usage

Instagram leads with 32.3% among stores with at least one detectable social profile (96,088 stores) , followed by Facebook (27.2%) and YouTube (10.6%) .

Base: 187,209 stores with any detectable social profile (66.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.3%

96,088 stores

Facebook 27.2%

80,857 stores

YouTube 10.6%

31,384 stores

Twitter 6.4%

18,906 stores

TikTok 6.2%

18,406 stores

X 5.6%

16,526 stores

LinkedIn 4.3%

12,890 stores

Pinterest 3.8%

11,303 stores

WhatsApp 3.6%

10,553 stores

Vimeo 0.1%

156 stores

Visual Distribution

Distribution of social media platforms in webpack (April 2026)
Distribution of social media platforms in webpack e-commerce stores
Social Platform Store Count Market Share
Instagram 96088 32.35%
Facebook 80857 27.22%
YouTube 31384 10.56%
Twitter 18906 6.36%
TikTok 18406 6.20%
X 16526 5.56%
LinkedIn 12890 4.34%
Pinterest 11303 3.80%
WhatsApp 10553 3.55%
Vimeo 156 0.05%

Geographic Distribution

United States leads with 21.8% (26,425 AI-verified stores) , followed by Japan (15.5%) and Brazil (11.4%) .

Base: 121,282 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

26,425 AI-verified stores

Japan 15.5%

18,759 AI-verified stores

Brazil 11.4%

13,873 AI-verified stores

Turkey 11.3%

13,733 AI-verified stores

India 5.9%

7,207 AI-verified stores

5,291 AI-verified stores

Iran 4.1%

4,970 AI-verified stores

4,702 AI-verified stores

3,826 AI-verified stores

3,454 AI-verified stores

Visual Distribution

Geographic distribution of stores using webpack (April 2026)
Geographic distribution of stores using webpack
Country AI-Verified Store Count Market Share
United States 26425 21.79%
Japan 18759 15.47%
Brazil 13873 11.44%
Turkey 13733 11.32%
India 7207 5.94%
United Kingdom 5291 4.36%
Iran 4970 4.10%
Russia 4702 3.88%
France 3826 3.15%
Germany 3454 2.85%
Canada 2553 2.11%
Australia 2218 1.83%
Netherlands 2091 1.72%
Poland 1963 1.62%
Spain 1937 1.60%
Mexico 1697 1.40%
Italy 1665 1.37%
Vietnam 1651 1.36%
Ukraine 1637 1.35%
Ecuador 1630 1.34%

Data Coverage

Field Rows count Coverage
Website 281.9k 100.00%
Emails 87.9k 31.20%
Phones 38.0k 13.48%
Ecommerce platform 278.6k 98.83%
Couriers 29.7k 10.54%
Payment Providers 49.3k 17.49%
Categories 162.8k 57.76%
Social Media 187.2k 66.41%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the webpack e-commerce landscape:

Analyze 174.9k verified e-commerce stores on webpack - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across webpack e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the webpack e-commerce intelligence?

We track 174.9k verified webpack e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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