webpack Technology Adoption in E-commerce

Discover 134.2k verified e-commerce stores using webpack. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 229.9k domains. 134.2k verified as active stores with physical delivery.

· · Next full refresh: April 2026

134.2k verified active stores out of 229.9k detected · 58.4% verification rate

E-commerce Platforms Distribution

Custom leads with 37.7% of stores with physical delivery (49,415 stores) , followed by BASE (15.6%) and Wix eCommerce (12.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 37.7%

49,415 stores

BASE 15.6%

20,483 stores

15,662 stores

12,852 stores

11,773 stores

Ikas 8.8%

11,591 stores

2,929 stores

Rain 1.3%

1,685 stores

1,597 stores

922 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in webpack
Platform Stores with Physical Delivery Percentage
Custom 49415 37.71%
BASE 20483 15.63%
Wix eCommerce 15662 11.95%
WooCommerce 12852 9.81%
Magento 11773 8.98%
Ikas 11591 8.85%
Shopify 2929 2.24%
Rain 1685 1.29%
Yampi Virtual store 1597 1.22%
Weblium 922 0.70%
TakeDrop 726 0.55%
Mercado Shops 526 0.40%
Ink Store 310 0.24%
Blaze 287 0.22%
Bagy, Dooca 277 0.21%

Categories Distribution

Clothing & Accessories leads with 20.6% of all stores (24,085 stores) , followed by Health & Beauty (14.1%) and Food & Beverages (12.8%) .

Base: 116,821 AI-verified stores with physical delivery and detected product categories (87.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 20.6%

24,085 stores

Health & Beauty 14.1%

16,493 stores

Food & Beverages 12.8%

14,998 stores

Arts & Entertainment 8.3%

9,643 stores

Home & Garden 6.6%

7,688 stores

Sporting Goods & Outdoor Gear 6.0%

6,990 stores

Jewelry & Watches 5.1%

5,986 stores

Electronics & Technology 4.8%

5,660 stores

Toys & Games 4.1%

4,807 stores

Gifts & Special Occasions 4.0%

4,703 stores

Visual Distribution

Distribution of top 10 webpack store categories (March 2026)
Distribution of categories in webpack e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 24085 20.62%
Health & Beauty 16493 14.12%
Food & Beverages 14998 12.84%
Arts & Entertainment 9643 8.25%
Home & Garden 7688 6.58%
Sporting Goods & Outdoor Gear 6990 5.98%
Jewelry & Watches 5986 5.12%
Electronics & Technology 5660 4.85%
Toys & Games 4807 4.11%
Gifts & Special Occasions 4703 4.03%
Furniture & Home Decor 3985 3.41%
Tools & Hardware 3593 3.08%
Business & Industrial 3537 3.03%
Vehicles & Parts 3024 2.59%
Pets & Pet Supplies 1629 1.39%

Payment Providers Distribution

PayPal leads with 25.7% among AI-verified physical stores (13,075 stores) , followed by MasterCard (11.2%) and American Express (10.3%) .

Base: 35,262 AI-verified physical stores with detectable payment providers (15.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.7%

13,075 stores

5,700 stores

5,242 stores

5,009 stores

4,518 stores

3,522 stores

VISA 6.7%

3,417 stores

2,491 stores

2,394 stores

JCB 3.6%

1,811 stores

Visual Distribution

Distribution of top 10 webpack payment providers (March 2026)
Distribution of payment providers in webpack e-commerce stores
Payment Provider Store Count Market Share
PayPal 13075 25.71%
MasterCard 5700 11.21%
American Express 5242 10.31%
Stripe Connect 5009 9.85%
Amazon Pay 4518 8.88%
Apple Pay 3522 6.92%
VISA 3417 6.72%
Google Pay 2491 4.90%
Klarna 2394 4.71%
JCB 1811 3.56%
Bolt 854 1.68%
QIWI 807 1.59%
Bancontact 752 1.48%
Boleto 650 1.28%
Mercado Pago 618 1.22%

Shipping Carriers Distribution

USPS leads with 19.6% among AI-verified physical stores (5,888 stores) , followed by UPS (18.7%) and FedEx (16.1%) .

Base: 24,426 AI-verified physical stores with detectable shipping carriers (10.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 19.6%

5,888 stores

UPS 18.7%

5,615 stores

FedEx 16.1%

4,851 stores

DHL 12.3%

3,694 stores

DPD 6.1%

1,828 stores

1,469 stores

1,193 stores

1,068 stores

GLS 3.2%

961 stores

Estes 2.5%

738 stores

Visual Distribution

Distribution of top 10 webpack shipping carriers (March 2026)
Distribution of shipping carriers in webpack e-commerce stores
Shipping Carrier Store Count Market Share
USPS 5888 19.58%
UPS 5615 18.67%
FedEx 4851 16.13%
DHL 3694 12.29%
DPD 1828 6.08%
Correios 1469 4.89%
Canada Post 1193 3.97%
Почта России 1068 3.55%
GLS 961 3.20%
Estes 738 2.45%
Royal Mail 678 2.25%
PostNL 641 2.13%
Hermes 547 1.82%
СДЭК 472 1.57%
TNT 426 1.42%

Store Launch Timeline

Over the past 12 months, 31,680 new stores were launched in webpack , with the highest activity in 2026-02 (4,398 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 13.9%

4,398 stores launched

2026-01 12.6%

3,993 stores launched

2025-12 10.1%

3,197 stores launched

2025-11 9.4%

2,979 stores launched

2025-10 9.0%

2,849 stores launched

2025-09 8.5%

2,695 stores launched

2025-08 7.9%

2,507 stores launched

2025-07 8.4%

2,670 stores launched

2025-06 6.8%

2,151 stores launched

2025-05 6.9%

2,187 stores launched

2025-04 6.2%

1,968 stores launched

2025-03 0.3%

86 stores launched

Monthly Trend

Monthly store launches in webpack (March 2026)
Monthly store launches in webpack over the past 12 months
Month Stores Launched Percentage
2026-02 4398 13.88%
2026-01 3993 12.60%
2025-12 3197 10.09%
2025-11 2979 9.40%
2025-10 2849 8.99%
2025-09 2695 8.51%
2025-08 2507 7.91%
2025-07 2670 8.43%
2025-06 2151 6.79%
2025-05 2187 6.90%
2025-04 1968 6.21%
2025-03 86 0.27%

Active Stores by Launch Year

Currently, 129,641 active stores in webpack are tracked in our database , with the most stores launched in 2026 (8,493 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.6%

8,493 active stores

2025 21.3%

27,663 active stores

2024 12.7%

16,505 active stores

2023 8.9%

11,549 active stores

2022 7.3%

9,437 active stores

2021 7.7%

10,033 active stores

2020 8.0%

10,322 active stores

2019 3.7%

4,764 active stores

2018 3.4%

4,427 active stores

2017 2.9%

3,721 active stores

2016 1.6%

2,125 active stores

2015 1.6%

2,036 active stores

2014 1.5%

1,939 active stores

2013 1.9%

2,455 active stores

2012 1.1%

1,447 active stores

Distribution by Launch Year

Active stores in webpack by original launch year (March 2026)
Active stores in webpack by launch year
Launch Year Active Stores Percentage
2026 8493 6.55%
2025 27663 21.34%
2024 16505 12.73%
2023 11549 8.91%
2022 9437 7.28%
2021 10033 7.74%
2020 10322 7.96%
2019 4764 3.67%
2018 4427 3.41%
2017 3721 2.87%
2016 2125 1.64%
2015 2036 1.57%
2014 1939 1.50%
2013 2455 1.89%
2012 1447 1.12%
2011 1546 1.19%
2010 1278 0.99%
2009 1218 0.94%
2008 954 0.74%
2007 897 0.69%
2006 742 0.57%
2005 647 0.50%
2004 772 0.60%
2003 644 0.50%
2002 643 0.50%
2001 807 0.62%
2000 720 0.56%
1999 647 0.50%
1998 483 0.37%
1997 347 0.27%
1996 286 0.22%
1995 94 0.07%

Social Media Usage

Instagram leads with 31.9% among stores with at least one detectable social profile (82,167 stores) , followed by Facebook (27.8%) and YouTube (10.6%) .

Base: 166,740 stores with any detectable social profile (72.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.9%

82,167 stores

Facebook 27.8%

71,692 stores

YouTube 10.6%

27,235 stores

Twitter 6.8%

17,438 stores

TikTok 6.5%

16,682 stores

X 6.1%

15,747 stores

LinkedIn 4.5%

11,684 stores

Pinterest 3.7%

9,447 stores

WhatsApp 2.2%

5,551 stores

Vimeo 0.1%

155 stores

Visual Distribution

Distribution of social media platforms in webpack (March 2026)
Distribution of social media platforms in webpack e-commerce stores
Social Platform Store Count Market Share
Instagram 82167 31.87%
Facebook 71692 27.81%
YouTube 27235 10.56%
Twitter 17438 6.76%
TikTok 16682 6.47%
X 15747 6.11%
LinkedIn 11684 4.53%
Pinterest 9447 3.66%
WhatsApp 5551 2.15%
Vimeo 155 0.06%

Geographic Distribution

United States leads with 23.6% (23,608 AI-verified stores) , followed by Japan (18.0%) and Turkey (12.9%) .

Base: 100,079 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

23,608 AI-verified stores

Japan 18.0%

18,040 AI-verified stores

Turkey 12.9%

12,912 AI-verified stores

India 6.5%

6,490 AI-verified stores

5,894 AI-verified stores

4,676 AI-verified stores

3,569 AI-verified stores

3,426 AI-verified stores

2,926 AI-verified stores

2,245 AI-verified stores

Visual Distribution

Geographic distribution of stores using webpack (March 2026)
Geographic distribution of stores using webpack
Country AI-Verified Store Count Market Share
United States 23608 23.59%
Japan 18040 18.03%
Turkey 12912 12.90%
India 6490 6.48%
Brazil 5894 5.89%
United Kingdom 4676 4.67%
France 3569 3.57%
Russia 3426 3.42%
Germany 2926 2.92%
Canada 2245 2.24%
Australia 2016 2.01%
Netherlands 1993 1.99%
Poland 1951 1.95%
Spain 1721 1.72%
Ecuador 1579 1.58%
Ukraine 1547 1.55%
Vietnam 1496 1.49%
Italy 1478 1.48%
Bangladesh 1287 1.29%
Iran 1225 1.22%

Data Coverage

Field Rows count Coverage
Website 229.9k 100.00%
Emails 75.4k 32.79%
Phones 33.1k 14.38%
Ecommerce platform 226.8k 98.65%
Couriers 24.4k 10.62%
Payment Providers 35.3k 15.34%
Categories 125.3k 54.50%
Social Media 166.7k 72.52%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the webpack e-commerce landscape:

Analyze 134.2k verified e-commerce stores on webpack - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across webpack e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the webpack e-commerce intelligence?

We track 134.2k verified webpack e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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