webpack Technology Adoption in E-commerce

Discover 445.8k verified e-commerce stores using webpack. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.6m domains. 445.8k verified as active stores with physical delivery.

· · Next full refresh: March 2026

445.8k verified active stores out of 1.6m detected · 28.5% verification rate

E-commerce Platforms Distribution

Wix eCommerce leads with 70.5% of stores with physical delivery (312,109 stores) , followed by Custom (9.4%) and BASE (4.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

312,109 stores

41,616 stores

BASE 4.8%

21,357 stores

18,510 stores

12,504 stores

11,807 stores

Ikas 2.3%

10,187 stores

Dooca 1.2%

5,445 stores

3,062 stores

1,622 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in webpack
Platform Stores with Physical Delivery Percentage
Wix eCommerce 312109 70.47%
Custom 41616 9.40%
BASE 21357 4.82%
WooCommerce 18510 4.18%
Mercado Shops 12504 2.82%
Magento 11807 2.67%
Ikas 10187 2.30%
Dooca 5445 1.23%
Shopify 3062 0.69%
DigiFi 1622 0.37%
Yampi Virtual store 1100 0.25%
TakeDrop 1024 0.23%
Rain 956 0.22%
Wix eCommerce, AppSell 813 0.18%
AppSell, Wix eCommerce 801 0.18%

Categories Distribution

Clothing & Accessories leads with 25.3% of all stores (81,564 stores) , followed by Health & Beauty (17.3%) and Food & Beverages (10.5%) .

Base: 322,974 AI-verified stores with physical delivery and detected product categories (72.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 25.3%

81,564 stores

Health & Beauty 17.3%

55,805 stores

Food & Beverages 10.5%

33,839 stores

Jewelry & Watches 8.7%

28,005 stores

Home & Garden 6.3%

20,497 stores

Arts & Entertainment 6.2%

19,936 stores

Electronics & Technology 5.4%

17,388 stores

Gifts & Special Occasions 4.7%

15,154 stores

Furniture & Home Decor 4.1%

13,399 stores

Vehicles & Parts 2.6%

8,283 stores

Visual Distribution

Distribution of top 10 webpack store categories (February 2026)
Distribution of categories in webpack e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 81564 25.25%
Health & Beauty 55805 17.28%
Food & Beverages 33839 10.48%
Jewelry & Watches 28005 8.67%
Home & Garden 20497 6.35%
Arts & Entertainment 19936 6.17%
Electronics & Technology 17388 5.38%
Gifts & Special Occasions 15154 4.69%
Furniture & Home Decor 13399 4.15%
Vehicles & Parts 8283 2.56%
Sporting Goods & Outdoor Gear 7187 2.23%
Pets & Pet Supplies 6595 2.04%
Tools & Hardware 5312 1.64%
Toys & Games 5265 1.63%
Books & Media 4745 1.47%

Payment Providers Distribution

PayPal leads with 25.8% among AI-verified physical stores (42,268 stores) , followed by American Express (13.4%) and MasterCard (11.4%) .

Base: 192,167 AI-verified physical stores with detectable payment providers (12.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.8%

42,268 stores

21,973 stores

18,656 stores

16,335 stores

13,405 stores

8,957 stores

7,462 stores

7,294 stores

VISA 3.8%

6,206 stores

6,072 stores

Visual Distribution

Distribution of top 10 webpack payment providers (February 2026)
Distribution of payment providers in webpack e-commerce stores
Payment Provider Store Count Market Share
PayPal 42268 25.78%
American Express 21973 13.40%
MasterCard 18656 11.38%
Stripe Connect 16335 9.96%
Mercado Pago 13405 8.17%
Apple Pay 8957 5.46%
Boleto 7462 4.55%
Klarna 7294 4.45%
VISA 6206 3.78%
Google Pay 6072 3.70%
Amazon Pay 5341 3.26%
JCB 3723 2.27%
Bolt 2867 1.75%
Paddle 1774 1.08%
QIWI 1644 1.00%

Shipping Carriers Distribution

USPS leads with 19.9% among AI-verified physical stores (20,759 stores) , followed by UPS (16.1%) and Correios (12.7%) .

Base: 122,536 AI-verified physical stores with detectable shipping carriers (7.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 19.9%

20,759 stores

UPS 16.1%

16,842 stores

13,262 stores

DHL 11.3%

11,777 stores

FedEx 10.3%

10,808 stores

7,668 stores

DPD 4.1%

4,306 stores

3,144 stores

2,843 stores

2,547 stores

Visual Distribution

Distribution of top 10 webpack shipping carriers (February 2026)
Distribution of shipping carriers in webpack e-commerce stores
Shipping Carrier Store Count Market Share
USPS 20759 19.86%
UPS 16842 16.11%
Correios 13262 12.69%
DHL 11777 11.27%
FedEx 10808 10.34%
Royal Mail 7668 7.33%
DPD 4306 4.12%
Colissimo 3144 3.01%
Australia Post 2843 2.72%
Canada Post 2547 2.44%
La Poste 2409 2.30%
GLS 2216 2.12%
Hermes 2031 1.94%
Estes 1985 1.90%
Почта России 1946 1.86%

Store Launch Timeline

Over the past 12 months, 86,475 new stores were launched in webpack , with the highest activity in 2026-01 (8,472 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 9.8%

8,472 stores launched

2025-12 7.5%

6,450 stores launched

2025-11 8.5%

7,365 stores launched

2025-10 8.2%

7,123 stores launched

2025-09 7.9%

6,863 stores launched

2025-08 7.8%

6,779 stores launched

2025-07 8.9%

7,710 stores launched

2025-06 8.3%

7,167 stores launched

2025-05 9.1%

7,867 stores launched

2025-04 9.1%

7,841 stores launched

2025-03 9.1%

7,911 stores launched

2025-02 5.7%

4,927 stores launched

Monthly Trend

Monthly store launches in webpack (February 2026)
Monthly store launches in webpack over the past 12 months
Month Stores Launched Percentage
2026-01 8472 9.80%
2025-12 6450 7.46%
2025-11 7365 8.52%
2025-10 7123 8.24%
2025-09 6863 7.94%
2025-08 6779 7.84%
2025-07 7710 8.92%
2025-06 7167 8.29%
2025-05 7867 9.10%
2025-04 7841 9.07%
2025-03 7911 9.15%
2025-02 4927 5.70%

Active Stores by Launch Year

Currently, 440,756 active stores in webpack are tracked in our database , with the most stores launched in 2026 (8,508 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.9%

8,508 active stores

2025 19.5%

86,139 active stores

2024 13.9%

61,335 active stores

2023 10.0%

43,921 active stores

2022 8.2%

36,161 active stores

2021 9.5%

42,059 active stores

2020 9.3%

40,837 active stores

2019 4.4%

19,368 active stores

2018 4.3%

18,821 active stores

2017 3.4%

15,108 active stores

2016 1.9%

8,218 active stores

2015 1.6%

6,888 active stores

2014 1.6%

6,912 active stores

2013 2.0%

8,774 active stores

2012 1.0%

4,547 active stores

Distribution by Launch Year

Active stores in webpack by original launch year (February 2026)
Active stores in webpack by launch year
Launch Year Active Stores Percentage
2026 8508 1.93%
2025 86139 19.54%
2024 61335 13.92%
2023 43921 9.96%
2022 36161 8.20%
2021 42059 9.54%
2020 40837 9.27%
2019 19368 4.39%
2018 18821 4.27%
2017 15108 3.43%
2016 8218 1.86%
2015 6888 1.56%
2014 6912 1.57%
2013 8774 1.99%
2012 4547 1.03%
2011 5242 1.19%
2010 3809 0.86%
2009 3505 0.80%
2008 2852 0.65%
2007 2575 0.58%
2006 1891 0.43%
2005 1677 0.38%
2004 2245 0.51%
2003 1668 0.38%
2002 1554 0.35%
2001 1828 0.41%
2000 1373 0.31%
1999 1160 0.26%
1998 801 0.18%
1997 490 0.11%
1996 371 0.08%
1995 119 0.03%

Social Media Usage

Instagram leads with 34.1% among stores with at least one detectable social profile (312,869 stores) , followed by Facebook (29.5%) and YouTube (8.1%) .

Base: 1,201,202 stores with any detectable social profile (76.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.1%

312,869 stores

Facebook 29.5%

271,249 stores

YouTube 8.1%

74,811 stores

TikTok 7.7%

70,255 stores

Twitter 6.9%

63,514 stores

Pinterest 4.1%

37,809 stores

LinkedIn 4.0%

36,809 stores

X 3.4%

30,873 stores

WhatsApp 2.1%

19,171 stores

Patreon 0.1%

626 stores

Visual Distribution

Distribution of social media platforms in webpack (February 2026)
Distribution of social media platforms in webpack e-commerce stores
Social Platform Store Count Market Share
Instagram 312869 34.08%
Facebook 271249 29.55%
YouTube 74811 8.15%
TikTok 70255 7.65%
Twitter 63514 6.92%
Pinterest 37809 4.12%
LinkedIn 36809 4.01%
X 30873 3.36%
WhatsApp 19171 2.09%
Patreon 626 0.07%

Geographic Distribution

United States leads with 31.9% (102,789 AI-verified stores) , followed by United Kingdom (9.2%) and Brazil (8.7%) .

Base: 321,963 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

102,789 AI-verified stores

29,671 AI-verified stores

28,034 AI-verified stores

Japan 7.0%

22,634 AI-verified stores

19,762 AI-verified stores

India 5.3%

17,206 AI-verified stores

15,300 AI-verified stores

14,240 AI-verified stores

11,792 AI-verified stores

10,700 AI-verified stores

Visual Distribution

Geographic distribution of stores using webpack (February 2026)
Geographic distribution of stores using webpack
Country AI-Verified Store Count Market Share
United States 102789 31.93%
United Kingdom 29671 9.22%
Brazil 28034 8.71%
Japan 22634 7.03%
Turkey 19762 6.14%
India 17206 5.34%
France 15300 4.75%
Canada 14240 4.42%
Australia 11792 3.66%
Germany 10700 3.32%
Iran 6894 2.14%
Mexico 6768 2.10%
Italy 5572 1.73%
Switzerland 5152 1.60%
Netherlands 4838 1.50%
Russia 4588 1.43%
Argentina 4320 1.34%
Spain 4038 1.25%
Israel 4020 1.25%
South Africa 3645 1.13%

Dataset Coverage

Field Rows count Coverage
Website 1.6m 100.00%
Emails 1.0m 66.72%
Phones 215.8k 13.80%
Ecommerce platform 1.6m 99.53%
Couriers 122.5k 7.83%
Payment Providers 192.2k 12.29%
Categories 377.1k 24.11%
Social Media 1.2m 76.80%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the webpack E-commerce Database?

Our database covers over 445.8k verified webpack e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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