webpack Technology Adoption in E-commerce

Discover 562.7k e-commerce stores using webpack. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Wix eCommerce leads with 64.0% of stores with physical delivery (359,166 stores) , followed by Custom (22.2%) and WooCommerce (4.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

359,166 stores

Custom 22.2%

124,401 stores

23,106 stores

BASE 3.3%

18,286 stores

11,288 stores

Ikas 1.4%

7,743 stores

Dooca 1.0%

5,478 stores

2,264 stores

1,760 stores

Rain 0.3%

1,730 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in webpack
Platform Stores with Physical Delivery Percentage
Wix eCommerce 359166 64.05%
Custom 124401 22.18%
WooCommerce 23106 4.12%
BASE 18286 3.26%
Magento 11288 2.01%
Ikas 7743 1.38%
Dooca 5478 0.98%
Shopify 2264 0.40%
DigiFi 1760 0.31%
Rain 1730 0.31%
AppSell, Wix eCommerce 1587 0.28%
Yampi Virtual store 1483 0.26%
Weblium 1452 0.26%
TakeDrop 688 0.12%
PrestaShop 329 0.06%

All Stores Distribution

Wix eCommerce holds 84.9% share of all webpack e-commerce stores (1,340,191) , with Custom at 7.9% and WooCommerce at 2.5% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,340,191 stores

124,401 stores

40,049 stores

BASE 1.3%

19,892 stores

14,437 stores

Ikas 0.5%

8,098 stores

Dooca 0.4%

5,649 stores

5,988 stores

1,794 stores

Rain 0.2%

3,180 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in webpack
Platform Total Stores Percentage
Wix eCommerce 1340191 84.89%
Custom 124401 7.88%
WooCommerce 40049 2.54%
BASE 19892 1.26%
Magento 14437 0.91%
Ikas 8098 0.51%
Dooca 5649 0.36%
Shopify 5988 0.38%
DigiFi 1794 0.11%
Rain 3180 0.20%
AppSell, Wix eCommerce 2600 0.16%
Yampi Virtual store 2442 0.15%
Weblium 8471 0.54%
TakeDrop 1142 0.07%
PrestaShop 406 0.03%

Categories Distribution

Clothing & Accessories leads with 20.5% of all stores (80,909 stores) , followed by Health & Beauty (15.5%) and Food & Beverages (11.1%) .

Top 10 Categories

Clothing & Accessories 20.5%

80,909 stores

Health & Beauty 15.5%

61,205 stores

Food & Beverages 11.1%

43,673 stores

Arts & Entertainment 8.1%

31,809 stores

Jewelry & Watches 6.9%

27,071 stores

Home & Garden 6.2%

24,529 stores

Vehicles & Parts 5.9%

23,403 stores

Electronics & Technology 5.7%

22,532 stores

Furniture & Home Decor 4.6%

18,203 stores

Gifts & Special Occasions 4.1%

16,196 stores

Visual Distribution

Distribution of top 10 webpack store categories (November 2025)
Distribution of categories in webpack e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 80909 20.49%
Health & Beauty 61205 15.50%
Food & Beverages 43673 11.06%
Arts & Entertainment 31809 8.06%
Jewelry & Watches 27071 6.86%
Home & Garden 24529 6.21%
Vehicles & Parts 23403 5.93%
Electronics & Technology 22532 5.71%
Furniture & Home Decor 18203 4.61%
Gifts & Special Occasions 16196 4.10%
Sporting Goods & Outdoor Gear 9875 2.50%
Books & Media 9479 2.40%
Business & Industrial 9404 2.38%
Pets & Pet Supplies 8963 2.27%
Tools & Hardware 7623 1.93%

Payment Providers Distribution

PayPal leads with 24.0% among AI-verified physical stores (40,316 stores) , followed by American Express (14.2%) and MasterCard (12.0%) .

Base: 181,575 AI-verified physical stores with detectable payment providers (11.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.0%

40,316 stores

23,859 stores

20,191 stores

17,052 stores

16,441 stores

8,788 stores

7,611 stores

VISA 3.9%

6,585 stores

6,247 stores

5,164 stores

Visual Distribution

Distribution of top 10 webpack payment providers (November 2025)
Distribution of payment providers in webpack e-commerce stores
Payment Provider Store Count Market Share
PayPal 40316 24.01%
American Express 23859 14.21%
MasterCard 20191 12.02%
Mercado Pago 17052 10.15%
Stripe Connect 16441 9.79%
Boleto 8788 5.23%
Apple Pay 7611 4.53%
VISA 6585 3.92%
Klarna 6247 3.72%
Google Pay 5164 3.07%
Amazon Pay 4350 2.59%
JCB 4030 2.40%
Bolt 3786 2.25%
Paddle 2208 1.31%
Bancontact 1310 0.78%

Shipping Carriers Distribution

USPS leads with 22.5% among AI-verified physical stores (23,703 stores) , followed by UPS (16.3%) and FedEx (11.4%) .

Base: 118,647 AI-verified physical stores with detectable shipping carriers (7.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 22.5%

23,703 stores

UPS 16.3%

17,155 stores

FedEx 11.4%

11,958 stores

11,300 stores

DHL 9.8%

10,361 stores

7,479 stores

DPD 3.8%

4,040 stores

2,999 stores

2,739 stores

2,689 stores

Visual Distribution

Distribution of top 10 webpack shipping carriers (November 2025)
Distribution of shipping carriers in webpack e-commerce stores
Shipping Carrier Store Count Market Share
USPS 23703 22.52%
UPS 17155 16.30%
FedEx 11958 11.36%
Correios 11300 10.73%
DHL 10361 9.84%
Royal Mail 7479 7.10%
DPD 4040 3.84%
Colissimo 2999 2.85%
Canada Post 2739 2.60%
Australia Post 2689 2.55%
Estes 2557 2.43%
GLS 2451 2.33%
La Poste 2329 2.21%
Hermes 1837 1.75%
Mondial Relay 1669 1.59%

Store Launch Timeline

Over the past 12 months, 97,591 new stores were launched in webpack , with the highest activity in 2025-10 (9,078 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.3%

9,078 stores launched

2025-09 8.9%

8,690 stores launched

2025-08 8.9%

8,731 stores launched

2025-07 9.2%

8,998 stores launched

2025-06 8.7%

8,532 stores launched

2025-05 9.3%

9,032 stores launched

2025-04 8.7%

8,465 stores launched

2025-03 8.7%

8,446 stores launched

2025-02 8.2%

8,036 stores launched

2025-01 8.9%

8,732 stores launched

2024-12 7.3%

7,153 stores launched

2024-11 3.8%

3,698 stores launched

Monthly Trend

Monthly store launches in webpack (November 2025)
Monthly store launches in webpack over the past 12 months
Month Stores Launched Percentage
2025-10 9078 9.30%
2025-09 8690 8.90%
2025-08 8731 8.95%
2025-07 8998 9.22%
2025-06 8532 8.74%
2025-05 9032 9.25%
2025-04 8465 8.67%
2025-03 8446 8.65%
2025-02 8036 8.23%
2025-01 8732 8.95%
2024-12 7153 7.33%
2024-11 3698 3.79%

Active Stores by Launch Year

Currently, 557,031 active stores in webpack are tracked in our database , with the most stores launched in 2025 (86,948 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.6%

86,948 active stores

2024 13.5%

75,221 active stores

2023 9.9%

55,099 active stores

2022 8.4%

46,652 active stores

2021 9.8%

54,511 active stores

2020 9.5%

53,069 active stores

2019 4.9%

27,305 active stores

2018 4.9%

27,120 active stores

2017 4.1%

22,581 active stores

2016 2.3%

12,542 active stores

2015 1.9%

10,501 active stores

2014 1.9%

10,611 active stores

2013 2.4%

13,213 active stores

2012 1.3%

7,237 active stores

2011 1.5%

8,138 active stores

Distribution by Launch Year

Active stores in webpack by original launch year (November 2025)
Active stores in webpack by launch year
Launch Year Active Stores Percentage
2025 86948 15.61%
2024 75221 13.50%
2023 55099 9.89%
2022 46652 8.38%
2021 54511 9.79%
2020 53069 9.53%
2019 27305 4.90%
2018 27120 4.87%
2017 22581 4.05%
2016 12542 2.25%
2015 10501 1.89%
2014 10611 1.90%
2013 13213 2.37%
2012 7237 1.30%
2011 8138 1.46%
2010 6165 1.11%
2009 5708 1.02%
2008 4825 0.87%
2007 4202 0.75%
2006 3119 0.56%
2005 2749 0.49%
2004 3537 0.63%
2003 2761 0.50%
2002 2591 0.47%
2001 3114 0.56%
2000 2527 0.45%
1999 2127 0.38%
1998 1332 0.24%
1997 787 0.14%
1996 578 0.10%
1995 161 0.03%

Social Media Usage

Instagram leads with 31.9% among stores with at least one detectable social profile (371,646 stores) , followed by Facebook (29.1%) and YouTube (8.3%) .

Base: 1,257,062 stores with any detectable social profile (78.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.9%

371,646 stores

Facebook 29.1%

338,699 stores

YouTube 8.3%

96,470 stores

X 7.2%

83,657 stores

Twitter 7.1%

82,735 stores

TikTok 6.2%

72,027 stores

LinkedIn 4.5%

52,568 stores

Pinterest 3.6%

42,128 stores

WhatsApp 2.1%

24,539 stores

SoundCloud 0.1%

1,109 stores

Visual Distribution

Distribution of social media platforms in webpack (November 2025)
Distribution of social media platforms in webpack e-commerce stores
Social Platform Store Count Market Share
Instagram 371646 31.89%
Facebook 338699 29.06%
YouTube 96470 8.28%
X 83657 7.18%
Twitter 82735 7.10%
TikTok 72027 6.18%
LinkedIn 52568 4.51%
Pinterest 42128 3.61%
WhatsApp 24539 2.11%
SoundCloud 1109 0.10%

Geographic Distribution

United States leads with 34.9% (142,787 AI-verified stores) , followed by United Kingdom (9.7%) and Brazil (8.2%) .

Base: 408,788 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

142,787 AI-verified stores

39,534 AI-verified stores

33,494 AI-verified stores

22,308 AI-verified stores

Japan 5.4%

22,269 AI-verified stores

18,687 AI-verified stores

India 4.3%

17,767 AI-verified stores

16,820 AI-verified stores

16,199 AI-verified stores

Iran 2.9%

11,722 AI-verified stores

Visual Distribution

Geographic distribution of stores using webpack (November 2025)
Geographic distribution of stores using webpack
Country AI-Verified Store Count Market Share
United States 142787 34.93%
United Kingdom 39534 9.67%
Brazil 33494 8.19%
Turkey 22308 5.46%
Japan 22269 5.45%
Canada 18687 4.57%
India 17767 4.35%
France 16820 4.11%
Australia 16199 3.96%
Iran 11722 2.87%
Mexico 11561 2.83%
Germany 8367 2.05%
Spain 7994 1.96%
Italy 7369 1.80%
Argentina 6782 1.66%
Netherlands 5997 1.47%
Russia 5453 1.33%
Switzerland 4960 1.21%
South Africa 4469 1.09%
Israel 4249 1.04%

Dataset Coverage

Field Rows count Coverage
Website 1.6m 100.00%
Emails 1.0m 64.09%
Phones 218.7k 13.70%
Ecommerce platform 1.6m 99.56%
Couriers 118.6k 7.43%
Payment Providers 181.6k 11.37%
Categories 716.4k 44.86%
Social Media 1.3m 78.72%

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