webpack Technology Adoption in E-commerce

Discover 608.4k e-commerce stores using webpack. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Wix eCommerce leads with 66.1% of stores with physical delivery (399,609 stores) , followed by Custom (18.0%) and WooCommerce (4.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

399,609 stores

Custom 18.0%

109,031 stores

24,892 stores

BASE 3.2%

19,482 stores

16,419 stores

10,419 stores

Ikas 1.4%

8,377 stores

Dooca 0.9%

5,401 stores

2,994 stores

Rain 0.3%

1,959 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in webpack
Platform Stores with Physical Delivery Percentage
Wix eCommerce 399609 66.08%
Custom 109031 18.03%
WooCommerce 24892 4.12%
BASE 19482 3.22%
Mercado Shops 16419 2.71%
Magento 10419 1.72%
Ikas 8377 1.39%
Dooca 5401 0.89%
Shopify 2994 0.50%
Rain 1959 0.32%
DigiFi 1775 0.29%
Weblium 1544 0.26%
Yampi Virtual store 1049 0.17%
AppSell, Wix eCommerce 926 0.15%
TakeDrop 880 0.15%

All Stores Distribution

Wix eCommerce holds 85.0% share of all webpack e-commerce stores (1,365,036) , with Custom at 6.8% and WooCommerce at 2.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,365,036 stores

109,031 stores

40,556 stores

BASE 1.5%

24,660 stores

17,629 stores

13,460 stores

Ikas 0.5%

8,523 stores

Dooca 0.3%

5,567 stores

3,688 stores

Rain 0.2%

3,124 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in webpack
Platform Total Stores Percentage
Wix eCommerce 1365036 85.00%
Custom 109031 6.79%
WooCommerce 40556 2.53%
BASE 24660 1.54%
Mercado Shops 17629 1.10%
Magento 13460 0.84%
Ikas 8523 0.53%
Dooca 5567 0.35%
Shopify 3688 0.23%
Rain 3124 0.19%
DigiFi 1791 0.11%
Weblium 8775 0.55%
Yampi Virtual store 1610 0.10%
AppSell, Wix eCommerce 1411 0.09%
TakeDrop 1125 0.07%

Categories Distribution

Clothing & Accessories leads with 20.8% of all stores (88,644 stores) , followed by Health & Beauty (15.7%) and Food & Beverages (11.0%) .

Top 10 Categories

Clothing & Accessories 20.8%

88,644 stores

Health & Beauty 15.7%

66,966 stores

Food & Beverages 11.0%

47,032 stores

Arts & Entertainment 7.9%

33,587 stores

Jewelry & Watches 6.9%

29,355 stores

Home & Garden 6.1%

25,919 stores

Vehicles & Parts 5.9%

25,199 stores

Electronics & Technology 5.5%

23,573 stores

Furniture & Home Decor 4.4%

18,932 stores

Gifts & Special Occasions 4.4%

18,610 stores

Visual Distribution

Distribution of top 10 webpack store categories (December 2025)
Distribution of categories in webpack e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 88644 20.82%
Health & Beauty 66966 15.73%
Food & Beverages 47032 11.05%
Arts & Entertainment 33587 7.89%
Jewelry & Watches 29355 6.90%
Home & Garden 25919 6.09%
Vehicles & Parts 25199 5.92%
Electronics & Technology 23573 5.54%
Furniture & Home Decor 18932 4.45%
Gifts & Special Occasions 18610 4.37%
Sporting Goods & Outdoor Gear 10406 2.44%
Books & Media 10219 2.40%
Business & Industrial 9751 2.29%
Pets & Pet Supplies 9535 2.24%
Tools & Hardware 8005 1.88%

Payment Providers Distribution

PayPal leads with 24.3% among AI-verified physical stores (42,714 stores) , followed by American Express (14.0%) and MasterCard (11.9%) .

Base: 192,348 AI-verified physical stores with detectable payment providers (11.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.3%

42,714 stores

24,682 stores

20,974 stores

17,697 stores

16,337 stores

8,742 stores

8,315 stores

VISA 3.9%

6,768 stores

6,611 stores

6,074 stores

Visual Distribution

Distribution of top 10 webpack payment providers (December 2025)
Distribution of payment providers in webpack e-commerce stores
Payment Provider Store Count Market Share
PayPal 42714 24.31%
American Express 24682 14.05%
MasterCard 20974 11.94%
Stripe Connect 17697 10.07%
Mercado Pago 16337 9.30%
Apple Pay 8742 4.97%
Boleto 8315 4.73%
VISA 6768 3.85%
Klarna 6611 3.76%
Google Pay 6074 3.46%
Amazon Pay 4763 2.71%
JCB 4182 2.38%
Bolt 3926 2.23%
Paddle 2379 1.35%
QIWI 1568 0.89%

Shipping Carriers Distribution

USPS leads with 21.8% among AI-verified physical stores (23,897 stores) , followed by UPS (15.7%) and Correios (13.1%) .

Base: 127,225 AI-verified physical stores with detectable shipping carriers (7.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 21.8%

23,897 stores

UPS 15.7%

17,126 stores

14,295 stores

FedEx 10.6%

11,602 stores

DHL 10.2%

11,143 stores

8,012 stores

DPD 3.9%

4,241 stores

2,979 stores

2,959 stores

GLS 2.3%

2,497 stores

Visual Distribution

Distribution of top 10 webpack shipping carriers (December 2025)
Distribution of shipping carriers in webpack e-commerce stores
Shipping Carrier Store Count Market Share
USPS 23897 21.84%
UPS 17126 15.65%
Correios 14295 13.06%
FedEx 11602 10.60%
DHL 11143 10.18%
Royal Mail 8012 7.32%
DPD 4241 3.88%
Colissimo 2979 2.72%
Australia Post 2959 2.70%
GLS 2497 2.28%
Estes 2481 2.27%
La Poste 2273 2.08%
Почта России 2010 1.84%
Hermes 1983 1.81%
Canada Post 1921 1.76%

Store Launch Timeline

Over the past 12 months, 106,013 new stores were launched in webpack , with the highest activity in 2025-11 (9,467 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.9%

9,467 stores launched

2025-10 8.4%

8,878 stores launched

2025-09 8.0%

8,481 stores launched

2025-08 8.0%

8,534 stores launched

2025-07 8.9%

9,483 stores launched

2025-06 8.4%

8,912 stores launched

2025-05 9.3%

9,813 stores launched

2025-04 9.1%

9,600 stores launched

2025-03 9.1%

9,660 stores launched

2025-02 8.4%

8,905 stores launched

2025-01 9.3%

9,883 stores launched

2024-12 4.1%

4,397 stores launched

Monthly Trend

Monthly store launches in webpack (December 2025)
Monthly store launches in webpack over the past 12 months
Month Stores Launched Percentage
2025-11 9467 8.93%
2025-10 8878 8.37%
2025-09 8481 8.00%
2025-08 8534 8.05%
2025-07 9483 8.95%
2025-06 8912 8.41%
2025-05 9813 9.26%
2025-04 9600 9.06%
2025-03 9660 9.11%
2025-02 8905 8.40%
2025-01 9883 9.32%
2024-12 4397 4.15%

Active Stores by Launch Year

Currently, 602,136 active stores in webpack are tracked in our database , with the most stores launched in 2025 (101,686 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.9%

101,686 active stores

2024 13.7%

82,484 active stores

2023 9.9%

59,759 active stores

2022 8.3%

49,992 active stores

2021 9.6%

57,907 active stores

2020 9.4%

56,532 active stores

2019 4.8%

29,085 active stores

2018 4.8%

28,759 active stores

2017 4.0%

23,909 active stores

2016 2.2%

12,971 active stores

2015 1.8%

10,980 active stores

2014 1.8%

10,991 active stores

2013 2.3%

13,635 active stores

2012 1.2%

7,502 active stores

2011 1.4%

8,394 active stores

Distribution by Launch Year

Active stores in webpack by original launch year (December 2025)
Active stores in webpack by launch year
Launch Year Active Stores Percentage
2025 101686 16.89%
2024 82484 13.70%
2023 59759 9.92%
2022 49992 8.30%
2021 57907 9.62%
2020 56532 9.39%
2019 29085 4.83%
2018 28759 4.78%
2017 23909 3.97%
2016 12971 2.15%
2015 10980 1.82%
2014 10991 1.83%
2013 13635 2.26%
2012 7502 1.25%
2011 8394 1.39%
2010 6370 1.06%
2009 5869 0.97%
2008 4998 0.83%
2007 4296 0.71%
2006 3246 0.54%
2005 2845 0.47%
2004 3670 0.61%
2003 2829 0.47%
2002 2639 0.44%
2001 3147 0.52%
2000 2558 0.42%
1999 2195 0.36%
1998 1350 0.22%
1997 812 0.13%
1996 582 0.10%
1995 144 0.02%

Social Media Usage

Instagram leads with 33.3% among stores with at least one detectable social profile (406,961 stores) , followed by Facebook (30.2%) and YouTube (8.8%) .

Base: 1,259,233 stores with any detectable social profile (77.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.3%

406,961 stores

Facebook 30.2%

369,511 stores

YouTube 8.8%

107,290 stores

Twitter 7.5%

91,728 stores

TikTok 6.7%

82,025 stores

LinkedIn 4.8%

58,346 stores

Pinterest 3.8%

46,386 stores

X 2.7%

33,512 stores

WhatsApp 2.1%

25,292 stores

SoundCloud 0.1%

1,211 stores

Visual Distribution

Distribution of social media platforms in webpack (December 2025)
Distribution of social media platforms in webpack e-commerce stores
Social Platform Store Count Market Share
Instagram 406961 33.30%
Facebook 369511 30.23%
YouTube 107290 8.78%
Twitter 91728 7.50%
TikTok 82025 6.71%
LinkedIn 58346 4.77%
Pinterest 46386 3.80%
X 33512 2.74%
WhatsApp 25292 2.07%
SoundCloud 1211 0.10%

Geographic Distribution

United States leads with 35.1% (153,227 AI-verified stores) , followed by United Kingdom (9.7%) and Brazil (7.8%) .

Base: 436,954 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

153,227 AI-verified stores

42,437 AI-verified stores

34,211 AI-verified stores

Japan 5.6%

24,658 AI-verified stores

23,376 AI-verified stores

20,086 AI-verified stores

India 4.5%

19,641 AI-verified stores

18,223 AI-verified stores

17,301 AI-verified stores

12,310 AI-verified stores

Visual Distribution

Geographic distribution of stores using webpack (December 2025)
Geographic distribution of stores using webpack
Country AI-Verified Store Count Market Share
United States 153227 35.07%
United Kingdom 42437 9.71%
Brazil 34211 7.83%
Japan 24658 5.64%
Turkey 23376 5.35%
Canada 20086 4.60%
India 19641 4.49%
France 18223 4.17%
Australia 17301 3.96%
Mexico 12310 2.82%
Iran 11431 2.62%
Germany 8927 2.04%
Spain 8377 1.92%
Italy 7665 1.75%
Argentina 7054 1.61%
Netherlands 6400 1.46%
Russia 6304 1.44%
Switzerland 5304 1.21%
Israel 5055 1.16%
South Africa 4967 1.14%

Dataset Coverage

Field Rows count Coverage
Website 1.6m 100.00%
Emails 1.1m 66.24%
Phones 227.0k 14.02%
Ecommerce platform 1.6m 99.69%
Couriers 127.2k 7.86%
Payment Providers 192.3k 11.88%
Categories 783.5k 48.38%
Social Media 1.3m 77.75%

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