UserLike Technology Adoption in E-commerce

Discover 720.0 verified e-commerce stores using UserLike. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 878.0 domains. 720.0 verified as active stores with physical delivery.

· · Next full refresh: April 2026

720.0 verified active stores out of 878.0 detected · 82.0% verification rate

E-commerce Platforms Distribution

Custom leads with 43.4% of stores with physical delivery (297 stores) , followed by Shopware (14.7%) and Shopify (10.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 43.4%

297 stores

101 stores

Shopify 10.1%

69 stores

66 stores

30 stores

29 stores

28 stores

12 stores

11 stores

9 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in UserLike
Platform Stores with Physical Delivery Percentage
Custom 297 43.36%
Shopware 101 14.74%
Shopify 69 10.07%
Magento 66 9.64%
WooCommerce 30 4.38%
Gambio 29 4.23%
JTL Shop 28 4.09%
Squarespace Commerce 12 1.75%
Lightspeed eCom 11 1.61%
ePages 9 1.31%
Pimcore 8 1.17%
CS Cart 7 1.02%
PrestaShop 6 0.88%
OXID eShop Enterprise Edition 6 0.88%
Modified eCommerce 6 0.88%

Categories Distribution

Health & Beauty leads with 13.6% of all stores (84 stores) , followed by Home & Garden (13.0%) and Business & Industrial (12.3%) .

Base: 616 AI-verified stores with physical delivery and detected product categories (85.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 13.6%

84 stores

Home & Garden 13.0%

80 stores

Business & Industrial 12.3%

76 stores

Electronics & Technology 10.7%

66 stores

Furniture & Home Decor 9.4%

58 stores

Tools & Hardware 8.8%

54 stores

Food & Beverages 7.3%

45 stores

Clothing & Accessories 6.2%

38 stores

Sporting Goods & Outdoor Gear 4.1%

25 stores

Vehicles & Parts 3.7%

23 stores

Visual Distribution

Distribution of top 10 UserLike store categories (March 2026)
Distribution of categories in UserLike e-commerce stores
Category Number of Stores Percentage
Health & Beauty 84 13.64%
Home & Garden 80 12.99%
Business & Industrial 76 12.34%
Electronics & Technology 66 10.71%
Furniture & Home Decor 58 9.42%
Tools & Hardware 54 8.77%
Food & Beverages 45 7.31%
Clothing & Accessories 38 6.17%
Sporting Goods & Outdoor Gear 25 4.06%
Vehicles & Parts 23 3.73%
Office Supplies 20 3.25%
Jewelry & Watches 13 2.11%
Arts & Entertainment 13 2.11%
Pets & Pet Supplies 12 1.95%
Gifts & Special Occasions 9 1.46%

Payment Providers Distribution

PayPal leads with 26.1% among AI-verified physical stores (379 stores) , followed by Klarna (16.3%) and MasterCard (8.6%) .

Base: 463 AI-verified physical stores with detectable payment providers (52.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.1%

379 stores

Klarna 16.3%

237 stores

125 stores

86 stores

VISA 5.8%

84 stores

82 stores

82 stores

SEPA 5.5%

80 stores

57 stores

55 stores

Visual Distribution

Distribution of top 10 UserLike payment providers (March 2026)
Distribution of payment providers in UserLike e-commerce stores
Payment Provider Store Count Market Share
PayPal 379 26.07%
Klarna 237 16.30%
MasterCard 125 8.60%
Apple Pay 86 5.91%
VISA 84 5.78%
Amazon Pay 82 5.64%
American Express 82 5.64%
SEPA 80 5.50%
Google Pay 57 3.92%
Amazon Payments 55 3.78%
Bancontact 50 3.44%
Stripe Connect 42 2.89%
Mollie 36 2.48%
Przelewy24 31 2.13%
PayPro 28 1.93%

Shipping Carriers Distribution

DHL leads with 39.3% among AI-verified physical stores (233 stores) , followed by DPD (15.9%) and UPS (11.5%) .

Base: 348 AI-verified physical stores with detectable shipping carriers (39.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 39.3%

233 stores

DPD 15.9%

94 stores

UPS 11.5%

68 stores

GLS 11.5%

68 stores

39 stores

FedEx 4.0%

24 stores

17 stores

12 stores

TNT 1.5%

9 stores

7 stores

Visual Distribution

Distribution of top 10 UserLike shipping carriers (March 2026)
Distribution of shipping carriers in UserLike e-commerce stores
Shipping Carrier Store Count Market Share
DHL 233 39.29%
DPD 94 15.85%
UPS 68 11.47%
GLS 68 11.47%
Deutsche Post 39 6.58%
FedEx 24 4.05%
Hermes 17 2.87%
Schenker 12 2.02%
TNT 9 1.52%
PostNL 7 1.18%
USPS 7 1.18%
Speedy 5 0.84%
Royal Mail 4 0.67%
Pitney Bowes 3 0.51%
Posti 3 0.51%

Store Launch Timeline

Over the past 12 months, 27 new stores were launched in UserLike , with the highest activity in 2026-02 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 7.4%

2 stores launched

2026-01 7.4%

2 stores launched

2025-12 11.1%

3 stores launched

2025-11 14.8%

4 stores launched

2025-10 18.5%

5 stores launched

2025-09 3.7%

1 stores launched

2025-08 7.4%

2 stores launched

2025-07 3.7%

1 stores launched

2025-06 3.7%

1 stores launched

2025-05 14.8%

4 stores launched

2025-04 3.7%

1 stores launched

2025-03 3.7%

1 stores launched

Monthly Trend

Monthly store launches in UserLike (March 2026)
Monthly store launches in UserLike over the past 12 months
Month Stores Launched Percentage
2026-02 2 7.41%
2026-01 2 7.41%
2025-12 3 11.11%
2025-11 4 14.81%
2025-10 5 18.52%
2025-09 1 3.70%
2025-08 2 7.41%
2025-07 1 3.70%
2025-06 1 3.70%
2025-05 4 14.81%
2025-04 1 3.70%
2025-03 1 3.70%

Active Stores by Launch Year

Currently, 709 active stores in UserLike are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.6%

4 active stores

2025 3.9%

28 active stores

2024 7.3%

52 active stores

2023 5.4%

38 active stores

2022 3.7%

26 active stores

2021 4.7%

33 active stores

2020 5.8%

41 active stores

2019 5.6%

40 active stores

2018 3.5%

25 active stores

2017 6.9%

49 active stores

2016 4.2%

30 active stores

2015 3.1%

22 active stores

2014 2.7%

19 active stores

2013 4.5%

32 active stores

2012 3.4%

24 active stores

Distribution by Launch Year

Active stores in UserLike by original launch year (March 2026)
Active stores in UserLike by launch year
Launch Year Active Stores Percentage
2026 4 0.56%
2025 28 3.95%
2024 52 7.33%
2023 38 5.36%
2022 26 3.67%
2021 33 4.65%
2020 41 5.78%
2019 40 5.64%
2018 25 3.53%
2017 49 6.91%
2016 30 4.23%
2015 22 3.10%
2014 19 2.68%
2013 32 4.51%
2012 24 3.39%
2011 22 3.10%
2010 20 2.82%
2009 22 3.10%
2008 20 2.82%
2007 14 1.97%
2006 8 1.13%
2005 14 1.97%
2004 21 2.96%
2003 13 1.83%
2002 9 1.27%
2001 27 3.81%
2000 17 2.40%
1999 16 2.26%
1998 12 1.69%
1997 8 1.13%
1996 3 0.42%

Social Media Usage

Facebook leads with 30.0% among stores with at least one detectable social profile (476 stores) , followed by Instagram (27.2%) and YouTube (14.9%) .

Base: 669 stores with any detectable social profile (76.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.0%

476 stores

Instagram 27.2%

431 stores

YouTube 14.9%

237 stores

LinkedIn 9.8%

156 stores

Twitter 5.3%

84 stores

Pinterest 4.2%

66 stores

TikTok 3.6%

57 stores

X 2.6%

41 stores

Vimeo 1.3%

20 stores

WhatsApp 1.1%

18 stores

Visual Distribution

Distribution of social media platforms in UserLike (March 2026)
Distribution of social media platforms in UserLike e-commerce stores
Social Platform Store Count Market Share
Facebook 476 30.01%
Instagram 431 27.18%
YouTube 237 14.94%
LinkedIn 156 9.84%
Twitter 84 5.30%
Pinterest 66 4.16%
TikTok 57 3.59%
X 41 2.59%
Vimeo 20 1.26%
WhatsApp 18 1.13%

Geographic Distribution

Germany leads with 60.6% (418 AI-verified stores) , followed by Austria (7.0%) and United States (5.7%) .

Base: 690 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 60.6%

418 AI-verified stores

48 AI-verified stores

39 AI-verified stores

36 AI-verified stores

34 AI-verified stores

25 AI-verified stores

24 AI-verified stores

Italy 2.8%

19 AI-verified stores

7 AI-verified stores

6 AI-verified stores

Visual Distribution

Geographic distribution of stores using UserLike (March 2026)
Geographic distribution of stores using UserLike
Country AI-Verified Store Count Market Share
Germany 418 60.58%
Austria 48 6.96%
United States 39 5.65%
Switzerland 36 5.22%
United Kingdom 34 4.93%
France 25 3.62%
Netherlands 24 3.48%
Italy 19 2.75%
Canada 7 1.01%
Poland 6 0.87%
Australia 5 0.72%
Ukraine 4 0.58%
Spain 4 0.58%
Ireland 4 0.58%
Belgium 4 0.58%
Greece 3 0.43%
Mexico 3 0.43%
India 3 0.43%
Slovakia 2 0.29%
Sweden 2 0.29%

Data Coverage

Field Rows count Coverage
Website 878.0 100.00%
Emails 585.0 66.63%
Phones 526.0 59.91%
Ecommerce platform 864.0 98.41%
Couriers 348.0 39.64%
Payment Providers 463.0 52.73%
Categories 644.0 73.35%
Social Media 669.0 76.20%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the UserLike e-commerce landscape:

Analyze 720.0 verified e-commerce stores on UserLike - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across UserLike e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the UserLike e-commerce intelligence?

We track 720.0 verified UserLike e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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