Unpkg Technology Adoption in E-commerce
Discover 193.5k verified e-commerce stores using Unpkg. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 268.8k domains. 193.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
193.5k verified active stores out of 268.8k detected · 72.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 47.5% of stores with physical delivery (91,989 stores) , followed by Custom (19.0%) and Shopify (18.8%) .
Base: 193,547 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
91,989 stores
36,812 stores
36,346 stores
5,350 stores
4,723 stores
2,813 stores
2,245 stores
1,791 stores
1,234 stores
925 stores
Visual Distribution
91,989 stores
36,812 stores
36,346 stores
5,350 stores
4,723 stores
2,813 stores
2,245 stores
1,791 stores
1,234 stores
925 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 91989 | 47.53% |
| Custom | 36812 | 19.02% |
| Shopify | 36346 | 18.78% |
| Cafe24 | 5350 | 2.76% |
| YouCan | 4723 | 2.44% |
| Jumpseller | 2813 | 1.45% |
| 1C-Bitrix | 2245 | 1.16% |
| PrestaShop | 1791 | 0.93% |
| SoftTr | 1234 | 0.64% |
| OpenCart | 925 | 0.48% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 54.6% share of detected Unpkg e-commerce signals (146,748) , with Custom at 13.7% and Shopify at 14.8% (June 2026) .
Base: 268,819 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
146,748 websites
36,812 websites
39,883 websites
6,799 websites
4,792 websites
3,146 websites
5,664 websites
2,024 websites
1,240 websites
1,238 websites
Visual Distribution
146,748 websites
36,812 websites
39,883 websites
6,799 websites
4,792 websites
3,146 websites
5,664 websites
2,024 websites
1,240 websites
1,238 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 146748 | 54.59% |
| Custom | 36812 | 13.69% |
| Shopify | 39883 | 14.84% |
| Cafe24 | 6799 | 2.53% |
| YouCan | 4792 | 1.78% |
| Jumpseller | 3146 | 1.17% |
| 1C-Bitrix | 5664 | 2.11% |
| PrestaShop | 2024 | 0.75% |
| SoftTr | 1240 | 0.46% |
| OpenCart | 1238 | 0.46% |
Categories Distribution
Clothing & Accessories stores with 16.0% of all stores (31,011 stores) , followed by Health & Beauty (15.3%) and Food & Beverages (10.6%) .
Base: 193,547 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
31,011 stores
29,552 stores
20,442 stores
12,103 stores
11,029 stores
9,157 stores
8,144 stores
7,841 stores
6,804 stores
6,560 stores
Visual Distribution
31,011 stores
29,552 stores
20,442 stores
12,103 stores
11,029 stores
9,157 stores
8,144 stores
7,841 stores
6,804 stores
6,560 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 31011 | 16.02% |
| Health & Beauty | 29552 | 15.27% |
| Food & Beverages | 20442 | 10.56% |
| Home & Garden | 12103 | 6.25% |
| Sporting Goods & Outdoor Gear | 11029 | 5.70% |
| Electronics & Technology | 9157 | 4.73% |
| Jewelry & Watches | 8144 | 4.21% |
| Arts & Entertainment | 7841 | 4.05% |
| Toys & Games | 6804 | 3.52% |
| Tools & Hardware | 6560 | 3.39% |
Payment Providers Distribution
PayPal accounts for 29.9% of displayed detection occurrences (22,644 occurrences) , followed by MasterCard (15.1%) and Stripe Connect (13.4%) .
Base: 75,836 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
22,644 occurrences
11,475 occurrences
10,143 occurrences
7,901 occurrences
5,436 occurrences
5,279 occurrences
4,880 occurrences
4,182 occurrences
2,101 occurrences
1,795 occurrences
Visual Distribution
22,644 occurrences
11,475 occurrences
10,143 occurrences
7,901 occurrences
5,436 occurrences
5,279 occurrences
4,880 occurrences
4,182 occurrences
2,101 occurrences
1,795 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 22644 | 29.86% |
| MasterCard | 11475 | 15.13% |
| Stripe Connect | 10143 | 13.37% |
| American Express | 7901 | 10.42% |
| VISA | 5436 | 7.17% |
| Apple Pay | 5279 | 6.96% |
| Klarna | 4880 | 6.43% |
| Google Pay | 4182 | 5.51% |
| JCB | 2101 | 2.77% |
| Mercado Pago | 1795 | 2.37% |
Shipping Carriers Distribution
DHL accounts for 18.6% of displayed detection occurrences (6,750 occurrences) , followed by UPS (17.1%) and USPS (14.6%) .
Base: 36,285 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
6,750 occurrences
6,193 occurrences
5,295 occurrences
4,331 occurrences
3,528 occurrences
3,150 occurrences
1,992 occurrences
1,772 occurrences
1,705 occurrences
1,569 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 6750 | 18.60% |
| UPS | 6193 | 17.07% |
| USPS | 5295 | 14.59% |
| DPD | 4331 | 11.94% |
| FedEx | 3528 | 9.72% |
| GLS | 3150 | 8.68% |
| Royal Mail | 1992 | 5.49% |
| Correios | 1772 | 4.88% |
| СДЭК | 1705 | 4.70% |
| Colissimo | 1569 | 4.32% |
Store Launch Timeline
Over the past 12 months, 37,998 new stores were launched in Unpkg , with the highest activity in 2026-05 (4,195 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,195 stores launched
4,305 stores launched
4,444 stores launched
3,034 stores launched
2,943 stores launched
2,700 stores launched
3,066 stores launched
3,056 stores launched
2,922 stores launched
3,050 stores launched
3,095 stores launched
1,188 stores launched
Monthly Trend
11.0% of last 12 months
11.3% of last 12 months
11.7% of last 12 months
8.0% of last 12 months
7.7% of last 12 months
7.1% of last 12 months
8.1% of last 12 months
8.0% of last 12 months
7.7% of last 12 months
8.0% of last 12 months
8.1% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4195 | 11.04% |
| 2026-04 | 4305 | 11.33% |
| 2026-03 | 4444 | 11.70% |
| 2026-02 | 3034 | 7.98% |
| 2026-01 | 2943 | 7.75% |
| 2025-12 | 2700 | 7.11% |
| 2025-11 | 3066 | 8.07% |
| 2025-10 | 3056 | 8.04% |
| 2025-09 | 2922 | 7.69% |
| 2025-08 | 3050 | 8.03% |
| 2025-07 | 3095 | 8.15% |
| 2025-06 | 1188 | 3.13% |
Active Stores by Launch Year
Currently, 192,401 active stores in Unpkg are tracked in our database , with the most stores launched in 2026 (19,210 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
19,210 active stores
29,569 active stores
19,525 active stores
14,979 active stores
13,319 active stores
15,025 active stores
14,953 active stores
9,401 active stores
9,360 active stores
7,475 active stores
4,400 active stores
3,696 active stores
3,731 active stores
4,592 active stores
2,796 active stores
Distribution by Launch Year
10.0% of tracked active stores
15.4% of tracked active stores
10.1% of tracked active stores
7.8% of tracked active stores
6.9% of tracked active stores
7.8% of tracked active stores
7.8% of tracked active stores
4.9% of tracked active stores
4.9% of tracked active stores
3.9% of tracked active stores
2.3% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
2.4% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 19210 | 9.98% |
| 2025 | 29569 | 15.37% |
| 2024 | 19525 | 10.15% |
| 2023 | 14979 | 7.79% |
| 2022 | 13319 | 6.92% |
| 2021 | 15025 | 7.81% |
| 2020 | 14953 | 7.77% |
| 2019 | 9401 | 4.89% |
| 2018 | 9360 | 4.86% |
| 2017 | 7475 | 3.89% |
| 2016 | 4400 | 2.29% |
| 2015 | 3696 | 1.92% |
| 2014 | 3731 | 1.94% |
| 2013 | 4592 | 2.39% |
| 2012 | 2796 | 1.45% |
Geographic Distribution
United States stores with 14.8% (28,700 active verified stores) , followed by India (4.9%) and United Kingdom (4.6%) .
Base: 193,547 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
28,700 active verified stores
9,487 active verified stores
8,874 active verified stores
6,940 active verified stores
6,692 active verified stores
6,212 active verified stores
5,669 active verified stores
5,492 active verified stores
5,357 active verified stores
5,149 active verified stores
Visual Distribution
28,700 active verified stores
9,487 active verified stores
8,874 active verified stores
6,940 active verified stores
6,692 active verified stores
6,212 active verified stores
5,669 active verified stores
5,492 active verified stores
5,357 active verified stores
5,149 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 28700 | 14.83% |
| India | 9487 | 4.90% |
| United Kingdom | 8874 | 4.58% |
| France | 6940 | 3.59% |
| Italy | 6692 | 3.46% |
| Brazil | 6212 | 3.21% |
| Russia | 5669 | 2.93% |
| Spain | 5492 | 2.84% |
| South Korea | 5357 | 2.77% |
| Australia | 5149 | 2.66% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud
Salesforce Commerce Cloud - Clothing & Accessories
Custom
Way2Commerce
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Jumpseller - Health & Beauty
YouCan - Clothing & Accessories
Custom - Home & Garden
Custom - Food & Beverages
Squarespace Commerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 268.8k | 100.00% |
| Emails | 147.4k | 54.82% |
| Phones | 120.1k | 44.69% |
| Ecommerce platform | 267.2k | 99.41% |
| Couriers | 44.1k | 16.41% |
| Payment Providers | 59.7k | 22.21% |
| Categories | 180.9k | 67.31% |
| Social Media | 199.3k | 74.13% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Unpkg e-commerce landscape:
Analyze 193.5k verified e-commerce stores on Unpkg - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Unpkg e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Unpkg e-commerce intelligence?
-
We track 193.5k verified Unpkg e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.0% of displayed detection occurrences (124,802 occurrences) , followed by Facebook (28.7%) and YouTube (10.3%) .
Base: 402,361 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
124,802 occurrences
115,535 occurrences
41,623 occurrences
31,973 occurrences
21,132 occurrences
18,795 occurrences
18,475 occurrences
17,661 occurrences
11,813 occurrences
552 occurrences
Visual Distribution
124,802 occurrences
115,535 occurrences
41,623 occurrences
31,973 occurrences
21,132 occurrences
18,795 occurrences
18,475 occurrences
17,661 occurrences
11,813 occurrences
552 occurrences