Twitter Technology Adoption in E-commerce

Discover 30.2k e-commerce stores using Twitter. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 77.2% of stores with physical delivery (23,058 stores) , followed by Shopify (11.1%) and WooCommerce (7.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 77.2%

23,058 stores

Shopify 11.1%

3,316 stores

2,223 stores

205 stores

196 stores

156 stores

124 stores

Aphix 0.3%

104 stores

104 stores

97 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Twitter
Platform Stores with Physical Delivery Percentage
Custom 23058 77.23%
Shopify 3316 11.11%
WooCommerce 2223 7.45%
MakeShop 205 0.69%
EC-CUBE 196 0.66%
Welcart 156 0.52%
Ochanoko 124 0.42%
Aphix 104 0.35%
PrestaShop 104 0.35%
TrueCommerce 97 0.32%
Magento 88 0.29%
Quick.Cart 61 0.20%
OpenCart 52 0.17%
Squarespace Commerce 45 0.15%
Ecwid 29 0.10%

All Stores Distribution

Custom holds 64.0% share of all Twitter e-commerce stores (23,058) , with Shopify at 11.4% and WooCommerce at 19.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 64.0%

23,058 stores

Shopify 11.4%

4,121 stores

6,931 stores

238 stores

248 stores

279 stores

132 stores

Aphix 0.3%

110 stores

126 stores

112 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Twitter
Platform Total Stores Percentage
Custom 23058 64.01%
Shopify 4121 11.44%
WooCommerce 6931 19.24%
MakeShop 238 0.66%
EC-CUBE 248 0.69%
Welcart 279 0.77%
Ochanoko 132 0.37%
Aphix 110 0.31%
PrestaShop 126 0.35%
TrueCommerce 112 0.31%
Magento 162 0.45%
Quick.Cart 75 0.21%
OpenCart 77 0.21%
Squarespace Commerce 277 0.77%
Ecwid 74 0.21%

Categories Distribution

Health & Beauty leads with 15.5% of all stores (3,184 stores) , followed by Food & Beverages (13.2%) and Clothing & Accessories (12.1%) .

Top 10 Categories

Health & Beauty 15.5%

3,184 stores

Food & Beverages 13.2%

2,707 stores

Clothing & Accessories 12.1%

2,491 stores

Electronics & Technology 10.9%

2,240 stores

Arts & Entertainment 7.4%

1,512 stores

Sporting Goods & Outdoor Gear 7.2%

1,482 stores

Vehicles & Parts 5.7%

1,164 stores

Books & Media 5.0%

1,032 stores

Home & Garden 4.7%

974 stores

Pets & Pet Supplies 3.5%

714 stores

Visual Distribution

Distribution of top 10 Twitter store categories (December 2025)
Distribution of categories in Twitter e-commerce stores
Category Number of Stores Percentage
Health & Beauty 3184 15.50%
Food & Beverages 2707 13.17%
Clothing & Accessories 2491 12.12%
Electronics & Technology 2240 10.90%
Arts & Entertainment 1512 7.36%
Sporting Goods & Outdoor Gear 1482 7.21%
Vehicles & Parts 1164 5.67%
Books & Media 1032 5.02%
Home & Garden 974 4.74%
Pets & Pet Supplies 714 3.47%
Gifts & Special Occasions 657 3.20%
Tools & Hardware 645 3.14%
Furniture & Home Decor 614 2.99%
Toys & Games 567 2.76%
Jewelry & Watches 564 2.74%

Payment Providers Distribution

PayPal leads with 19.1% among AI-verified physical stores (1,246 stores) , followed by VISA (14.2%) and American Express (13.6%) .

Base: 5,602 AI-verified physical stores with detectable payment providers (14.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 19.1%

1,246 stores

VISA 14.2%

923 stores

883 stores

816 stores

JCB 12.2%

793 stores

Bolt 6.7%

438 stores

418 stores

325 stores

153 stores

127 stores

Visual Distribution

Distribution of top 10 Twitter payment providers (December 2025)
Distribution of payment providers in Twitter e-commerce stores
Payment Provider Store Count Market Share
PayPal 1246 19.13%
VISA 923 14.17%
American Express 883 13.55%
MasterCard 816 12.52%
JCB 793 12.17%
Bolt 438 6.72%
Stripe Connect 418 6.42%
Amazon Pay 325 4.99%
Apple Pay 153 2.35%
Google Pay 127 1.95%
Paddle 122 1.87%
BitCoin 90 1.38%
Klarna 76 1.17%
Braintree 60 0.92%
iDEAL 45 0.69%

Shipping Carriers Distribution

UPS leads with 21.2% among AI-verified physical stores (706 stores) , followed by USPS (15.7%) and FedEx (10.9%) .

Base: 4,039 AI-verified physical stores with detectable shipping carriers (10.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 21.2%

706 stores

USPS 15.7%

521 stores

FedEx 10.9%

363 stores

DHL 9.4%

314 stores

236 stores

DPD 5.8%

194 stores

GLS 4.7%

158 stores

155 stores

TNT 3.8%

126 stores

113 stores

Visual Distribution

Distribution of top 10 Twitter shipping carriers (December 2025)
Distribution of shipping carriers in Twitter e-commerce stores
Shipping Carrier Store Count Market Share
UPS 706 21.22%
USPS 521 15.66%
FedEx 363 10.91%
DHL 314 9.44%
Royal Mail 236 7.09%
DPD 194 5.83%
GLS 158 4.75%
Hermes 155 4.66%
TNT 126 3.79%
Correos 113 3.40%
Estes 110 3.31%
Speedy 95 2.86%
Yamato Japan 82 2.46%
Canada Post 80 2.40%
Australia Post 74 2.22%

Store Launch Timeline

Over the past 12 months, 1,149 new stores were launched in Twitter , with the highest activity in 2025-11 (69 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.0%

69 stores launched

2025-10 6.7%

77 stores launched

2025-09 7.7%

88 stores launched

2025-08 7.1%

82 stores launched

2025-07 6.2%

71 stores launched

2025-06 5.7%

66 stores launched

2025-05 8.2%

94 stores launched

2025-04 8.1%

93 stores launched

2025-03 9.3%

107 stores launched

2025-02 16.3%

187 stores launched

2025-01 12.4%

143 stores launched

2024-12 6.3%

72 stores launched

Monthly Trend

Monthly store launches in Twitter (December 2025)
Monthly store launches in Twitter over the past 12 months
Month Stores Launched Percentage
2025-11 69 6.01%
2025-10 77 6.70%
2025-09 88 7.66%
2025-08 82 7.14%
2025-07 71 6.18%
2025-06 66 5.74%
2025-05 94 8.18%
2025-04 93 8.09%
2025-03 107 9.31%
2025-02 187 16.28%
2025-01 143 12.45%
2024-12 72 6.27%

Active Stores by Launch Year

Currently, 24,419 active stores in Twitter are tracked in our database , with the most stores launched in 2025 (1,077 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.4%

1,077 active stores

2024 4.8%

1,161 active stores

2023 5.1%

1,237 active stores

2022 3.5%

861 active stores

2021 9.2%

2,243 active stores

2020 12.4%

3,030 active stores

2019 5.2%

1,275 active stores

2018 6.5%

1,591 active stores

2017 5.6%

1,377 active stores

2016 3.6%

887 active stores

2015 3.4%

824 active stores

2014 3.6%

874 active stores

2013 5.8%

1,420 active stores

2012 4.7%

1,158 active stores

2011 4.3%

1,058 active stores

Distribution by Launch Year

Active stores in Twitter by original launch year (December 2025)
Active stores in Twitter by launch year
Launch Year Active Stores Percentage
2025 1077 4.41%
2024 1161 4.75%
2023 1237 5.07%
2022 861 3.53%
2021 2243 9.19%
2020 3030 12.41%
2019 1275 5.22%
2018 1591 6.52%
2017 1377 5.64%
2016 887 3.63%
2015 824 3.37%
2014 874 3.58%
2013 1420 5.82%
2012 1158 4.74%
2011 1058 4.33%
2010 848 3.47%
2009 654 2.68%
2008 473 1.94%
2007 416 1.70%
2006 265 1.09%
2005 221 0.91%
2004 262 1.07%
2003 215 0.88%
2002 208 0.85%
2001 265 1.09%
2000 207 0.85%
1999 133 0.54%
1998 107 0.44%
1997 49 0.20%
1996 22 0.09%
1995 1 0.00%

Social Media Usage

Twitter leads with 37.1% among stores with at least one detectable social profile (22,727 stores) , followed by Facebook (23.0%) and YouTube (14.6%) .

Base: 34,119 stores with any detectable social profile (89.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Twitter 37.1%

22,727 stores

Facebook 23.0%

14,082 stores

YouTube 14.6%

8,938 stores

Instagram 13.6%

8,322 stores

Pinterest 4.1%

2,498 stores

X 2.7%

1,645 stores

LinkedIn 2.6%

1,607 stores

TikTok 1.2%

743 stores

WhatsApp 0.6%

359 stores

Vimeo 0.5%

285 stores

Visual Distribution

Distribution of social media platforms in Twitter (December 2025)
Distribution of social media platforms in Twitter e-commerce stores
Social Platform Store Count Market Share
Twitter 22727 37.13%
Facebook 14082 23.01%
YouTube 8938 14.60%
Instagram 8322 13.60%
Pinterest 2498 4.08%
X 1645 2.69%
LinkedIn 1607 2.63%
TikTok 743 1.21%
WhatsApp 359 0.59%
Vimeo 285 0.47%

Geographic Distribution

United States leads with 33.1% (7,993 AI-verified stores) , followed by Japan (24.5%) and United Kingdom (6.1%) .

Base: 24,114 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

7,993 AI-verified stores

Japan 24.5%

5,903 AI-verified stores

1,461 AI-verified stores

Spain 5.9%

1,416 AI-verified stores

1,225 AI-verified stores

China 4.4%

1,066 AI-verified stores

624 AI-verified stores

518 AI-verified stores

456 AI-verified stores

India 1.9%

449 AI-verified stores

Visual Distribution

Geographic distribution of stores using Twitter (December 2025)
Geographic distribution of stores using Twitter
Country AI-Verified Store Count Market Share
United States 7993 33.15%
Japan 5903 24.48%
United Kingdom 1461 6.06%
Spain 1416 5.87%
Thailand 1225 5.08%
China 1066 4.42%
Canada 624 2.59%
Indonesia 518 2.15%
France 456 1.89%
India 449 1.86%
Australia 440 1.82%
Turkey 334 1.39%
Italy 332 1.38%
Mexico 329 1.36%
Argentina 320 1.33%
Russia 306 1.27%
Brazil 276 1.14%
Netherlands 259 1.07%
Chile 215 0.89%
Czechia 192 0.80%

Dataset Coverage

Field Rows count Coverage
Website 38.1k 100.00%
Emails 16.0k 42.10%
Phones 6.8k 17.88%
Ecommerce platform 37.2k 97.74%
Couriers 4.0k 10.60%
Payment Providers 5.6k 14.71%
Categories 25.1k 65.84%
Social Media 34.1k 89.58%

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Frequently Asked Questions

What data is included in the Twitter E-commerce Database?

Our database covers over 30.2k Twitter physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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