Stimulus Technology Adoption in E-commerce

Discover 192.6k e-commerce stores using Stimulus. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Squarespace Commerce leads with 80.4% of stores with physical delivery (154,736 stores) , followed by Custom (14.9%) and Shopware (3.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

154,736 stores

Custom 14.9%

28,575 stores

5,967 stores

1,977 stores

363 stores

293 stores

105 stores

67 stores

53 stores

52 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Stimulus
Platform Stores with Physical Delivery Percentage
Squarespace Commerce 154736 80.44%
Custom 28575 14.86%
Shopware 5967 3.10%
WooCommerce 1977 1.03%
Reserva INK 363 0.19%
Shopify 293 0.15%
TradePending 105 0.05%
Sylius 67 0.03%
PrestaShop 53 0.03%
Commerce7 52 0.03%
1C-Bitrix 49 0.03%
Pimcore 38 0.02%
Visualsoft 29 0.02%
Squarespace Commerce, Commerce7 27 0.01%
DanDomain Webshop 22 0.01%

All Stores Distribution

Squarespace Commerce holds 91.8% share of all Stimulus e-commerce stores (534,466) , with Custom at 4.9% and Shopware at 2.4% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

534,466 stores

28,575 stores

13,993 stores

3,341 stores

367 stores

502 stores

105 stores

83 stores

55 stores

100 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Stimulus
Platform Total Stores Percentage
Squarespace Commerce 534466 91.83%
Custom 28575 4.91%
Shopware 13993 2.40%
WooCommerce 3341 0.57%
Reserva INK 367 0.06%
Shopify 502 0.09%
TradePending 105 0.02%
Sylius 83 0.01%
PrestaShop 55 0.01%
Commerce7 100 0.02%
1C-Bitrix 125 0.02%
Pimcore 210 0.04%
Visualsoft 30 0.01%
Squarespace Commerce, Commerce7 52 0.01%
DanDomain Webshop 26 0.00%

Categories Distribution

Arts & Entertainment leads with 21.4% of all stores (20,862 stores) , followed by Clothing & Accessories (16.0%) and Food & Beverages (12.8%) .

Top 10 Categories

Arts & Entertainment 21.4%

20,862 stores

Clothing & Accessories 16.0%

15,596 stores

Food & Beverages 12.8%

12,480 stores

Health & Beauty 12.1%

11,797 stores

Jewelry & Watches 5.5%

5,351 stores

Home & Garden 5.3%

5,133 stores

Gifts & Special Occasions 4.9%

4,778 stores

Books & Media 4.5%

4,356 stores

Furniture & Home Decor 3.9%

3,825 stores

Vehicles & Parts 3.3%

3,178 stores

Visual Distribution

Distribution of top 10 Stimulus store categories (December 2025)
Distribution of categories in Stimulus e-commerce stores
Category Number of Stores Percentage
Arts & Entertainment 20862 21.38%
Clothing & Accessories 15596 15.98%
Food & Beverages 12480 12.79%
Health & Beauty 11797 12.09%
Jewelry & Watches 5351 5.48%
Home & Garden 5133 5.26%
Gifts & Special Occasions 4778 4.90%
Books & Media 4356 4.46%
Furniture & Home Decor 3825 3.92%
Vehicles & Parts 3178 3.26%
Sporting Goods & Outdoor Gear 2749 2.82%
Electronics & Technology 2688 2.75%
Pets & Pet Supplies 1957 2.01%
Business & Industrial 1545 1.58%
Tools & Hardware 1296 1.33%

Payment Providers Distribution

PayPal leads with 28.3% among AI-verified physical stores (13,034 stores) , followed by Stripe Connect (18.4%) and Klarna (10.0%) .

Base: 57,267 AI-verified physical stores with detectable payment providers (9.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.3%

13,034 stores

8,479 stores

Klarna 10.0%

4,632 stores

4,401 stores

3,939 stores

2,991 stores

Bolt 3.0%

1,384 stores

1,285 stores

1,270 stores

VISA 2.6%

1,202 stores

Visual Distribution

Distribution of top 10 Stimulus payment providers (December 2025)
Distribution of payment providers in Stimulus e-commerce stores
Payment Provider Store Count Market Share
PayPal 13034 28.28%
Stripe Connect 8479 18.39%
Klarna 4632 10.05%
American Express 4401 9.55%
MasterCard 3939 8.55%
Apple Pay 2991 6.49%
Bolt 1384 3.00%
Google Pay 1285 2.79%
Amazon Pay 1270 2.76%
VISA 1202 2.61%
SEPA 943 2.05%
Paddle 854 1.85%
Amazon Payments 710 1.54%
Mollie 505 1.10%
Bancontact 466 1.01%

Shipping Carriers Distribution

USPS leads with 23.1% among AI-verified physical stores (7,213 stores) , followed by UPS (18.6%) and DHL (14.5%) .

Base: 36,901 AI-verified physical stores with detectable shipping carriers (6.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 23.1%

7,213 stores

UPS 18.6%

5,817 stores

DHL 14.5%

4,544 stores

2,751 stores

FedEx 8.0%

2,506 stores

DPD 6.5%

2,017 stores

1,531 stores

GLS 3.7%

1,151 stores

718 stores

682 stores

Visual Distribution

Distribution of top 10 Stimulus shipping carriers (December 2025)
Distribution of shipping carriers in Stimulus e-commerce stores
Shipping Carrier Store Count Market Share
USPS 7213 23.07%
UPS 5817 18.61%
DHL 4544 14.54%
Royal Mail 2751 8.80%
FedEx 2506 8.02%
DPD 2017 6.45%
Australia Post 1531 4.90%
GLS 1151 3.68%
Hermes 718 2.30%
Canada Post 682 2.18%
Deutsche Post 599 1.92%
TNT 498 1.59%
Colissimo 473 1.51%
Giaohangnhanh 416 1.33%
La Poste 346 1.11%

Store Launch Timeline

Over the past 12 months, 43,529 new stores were launched in Stimulus , with the highest activity in 2025-11 (4,058 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.3%

4,058 stores launched

2025-10 8.2%

3,574 stores launched

2025-09 8.2%

3,590 stores launched

2025-08 9.7%

4,244 stores launched

2025-07 10.2%

4,445 stores launched

2025-06 9.5%

4,126 stores launched

2025-05 9.7%

4,240 stores launched

2025-04 10.3%

4,484 stores launched

2025-03 7.9%

3,457 stores launched

2025-02 7.2%

3,155 stores launched

2025-01 6.8%

2,974 stores launched

2024-12 2.7%

1,182 stores launched

Monthly Trend

Monthly store launches in Stimulus (December 2025)
Monthly store launches in Stimulus over the past 12 months
Month Stores Launched Percentage
2025-11 4058 9.32%
2025-10 3574 8.21%
2025-09 3590 8.25%
2025-08 4244 9.75%
2025-07 4445 10.21%
2025-06 4126 9.48%
2025-05 4240 9.74%
2025-04 4484 10.30%
2025-03 3457 7.94%
2025-02 3155 7.25%
2025-01 2974 6.83%
2024-12 1182 2.72%

Active Stores by Launch Year

Currently, 191,605 active stores in Stimulus are tracked in our database , with the most stores launched in 2025 (42,390 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 22.1%

42,390 active stores

2024 13.7%

26,299 active stores

2023 9.3%

17,904 active stores

2022 7.6%

14,611 active stores

2021 7.6%

14,487 active stores

2020 7.5%

14,284 active stores

2019 4.8%

9,145 active stores

2018 4.8%

9,198 active stores

2017 4.6%

8,782 active stores

2016 2.2%

4,190 active stores

2015 1.8%

3,377 active stores

2014 1.9%

3,577 active stores

2013 2.1%

4,021 active stores

2012 1.3%

2,502 active stores

2011 1.3%

2,483 active stores

Distribution by Launch Year

Active stores in Stimulus by original launch year (December 2025)
Active stores in Stimulus by launch year
Launch Year Active Stores Percentage
2025 42390 22.12%
2024 26299 13.73%
2023 17904 9.34%
2022 14611 7.63%
2021 14487 7.56%
2020 14284 7.45%
2019 9145 4.77%
2018 9198 4.80%
2017 8782 4.58%
2016 4190 2.19%
2015 3377 1.76%
2014 3577 1.87%
2013 4021 2.10%
2012 2502 1.31%
2011 2483 1.30%
2010 2069 1.08%
2009 1779 0.93%
2008 1522 0.79%
2007 1307 0.68%
2006 1043 0.54%
2005 879 0.46%
2004 1165 0.61%
2003 918 0.48%
2002 768 0.40%
2001 889 0.46%
2000 774 0.40%
1999 594 0.31%
1998 357 0.19%
1997 180 0.09%
1996 92 0.05%
1995 19 0.01%

Social Media Usage

Instagram leads with 44.6% among stores with at least one detectable social profile (141,161 stores) , followed by Facebook (27.4%) and YouTube (7.8%) .

Base: 457,915 stores with any detectable social profile (78.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 44.6%

141,161 stores

Facebook 27.4%

86,905 stores

YouTube 7.8%

24,550 stores

TikTok 6.2%

19,711 stores

Twitter 5.2%

16,446 stores

Pinterest 3.3%

10,430 stores

LinkedIn 3.3%

10,327 stores

X 1.3%

4,136 stores

WhatsApp 0.5%

1,533 stores

SoundCloud 0.5%

1,443 stores

Visual Distribution

Distribution of social media platforms in Stimulus (December 2025)
Distribution of social media platforms in Stimulus e-commerce stores
Social Platform Store Count Market Share
Instagram 141161 44.58%
Facebook 86905 27.45%
YouTube 24550 7.75%
TikTok 19711 6.23%
Twitter 16446 5.19%
Pinterest 10430 3.29%
LinkedIn 10327 3.26%
X 4136 1.31%
WhatsApp 1533 0.48%
SoundCloud 1443 0.46%

Geographic Distribution

United States leads with 51.8% (60,949 AI-verified stores) , followed by United Kingdom (11.9%) and Australia (7.4%) .

Base: 117,623 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

60,949 AI-verified stores

14,026 AI-verified stores

8,652 AI-verified stores

7,050 AI-verified stores

6,389 AI-verified stores

3,191 AI-verified stores

1,958 AI-verified stores

Italy 1.3%

1,504 AI-verified stores

1,395 AI-verified stores

Spain 1.1%

1,351 AI-verified stores

Visual Distribution

Geographic distribution of stores using Stimulus (December 2025)
Geographic distribution of stores using Stimulus
Country AI-Verified Store Count Market Share
United States 60949 51.82%
United Kingdom 14026 11.92%
Australia 8652 7.36%
Canada 7050 5.99%
Germany 6389 5.43%
France 3191 2.71%
New Zealand 1958 1.66%
Italy 1504 1.28%
Mexico 1395 1.19%
Spain 1351 1.15%
Indonesia 1301 1.11%
South Africa 1287 1.09%
Netherlands 1227 1.04%
Brazil 1168 0.99%
Ireland 1154 0.98%
China 1067 0.91%
India 1059 0.90%
Switzerland 1025 0.87%
Japan 967 0.82%
Sweden 903 0.77%

Dataset Coverage

Field Rows count Coverage
Website 586.0k 100.00%
Emails 357.8k 61.05%
Phones 49.4k 8.43%
Ecommerce platform 585.1k 99.85%
Couriers 36.9k 6.30%
Payment Providers 57.3k 9.77%
Categories 264.0k 45.05%
Social Media 457.9k 78.14%

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Frequently Asked Questions

What data is included in the Stimulus E-commerce Database?

Our database covers over 192.6k Stimulus physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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