Stimulus Technology Adoption in E-commerce
Discover 172.6k verified e-commerce stores using Stimulus. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 781.5k domains. 172.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
172.6k verified active stores out of 781.5k detected · 22.1% verification rate
E-commerce Platforms Distribution
Squarespace Commerce stores with 82.5% of stores with physical delivery (142,394 stores) , followed by Custom (9.8%) and Shopware (5.9%) .
Base: 172,633 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
142,394 stores
16,908 stores
10,266 stores
1,480 stores
433 stores
304 stores
234 stores
68 stores
66 stores
61 stores
Visual Distribution
142,394 stores
16,908 stores
10,266 stores
1,480 stores
433 stores
304 stores
234 stores
68 stores
66 stores
61 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Squarespace Commerce | 142394 | 82.48% |
| Custom | 16908 | 9.79% |
| Shopware | 10266 | 5.95% |
| WooCommerce | 1480 | 0.86% |
| SightGlass (Shopper) E-commerce Platform | 433 | 0.25% |
| Ink Store | 304 | 0.18% |
| Shopify | 234 | 0.14% |
| Sylius | 68 | 0.04% |
| Magento | 66 | 0.04% |
| Shopware with 8works Cookie Consent Plus, Shopware | 61 | 0.04% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Squarespace Commerce holds 95.6% share of detected Stimulus e-commerce signals (746,813) , with Custom at 2.2% and Shopware at 1.4% (June 2026) .
Base: 781,525 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
746,813 websites
16,908 websites
10,906 websites
3,083 websites
484 websites
306 websites
405 websites
80 websites
85 websites
64 websites
Visual Distribution
746,813 websites
16,908 websites
10,906 websites
3,083 websites
484 websites
306 websites
405 websites
80 websites
85 websites
64 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Squarespace Commerce | 746813 | 95.56% |
| Custom | 16908 | 2.16% |
| Shopware | 10906 | 1.40% |
| WooCommerce | 3083 | 0.39% |
| SightGlass (Shopper) E-commerce Platform | 484 | 0.06% |
| Ink Store | 306 | 0.04% |
| Shopify | 405 | 0.05% |
| Sylius | 80 | 0.01% |
| Magento | 85 | 0.01% |
| Shopware with 8works Cookie Consent Plus, Shopware | 64 | 0.01% |
Categories Distribution
Arts & Entertainment stores with 15.0% of all stores (25,893 stores) , followed by Health & Beauty (13.2%) and Food & Beverages (11.3%) .
Base: 172,633 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
25,893 stores
22,718 stores
19,504 stores
19,183 stores
13,853 stores
10,469 stores
10,264 stores
5,769 stores
4,927 stores
3,276 stores
Visual Distribution
25,893 stores
22,718 stores
19,504 stores
19,183 stores
13,853 stores
10,469 stores
10,264 stores
5,769 stores
4,927 stores
3,276 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Arts & Entertainment | 25893 | 15.00% |
| Health & Beauty | 22718 | 13.16% |
| Food & Beverages | 19504 | 11.30% |
| Clothing & Accessories | 19183 | 11.11% |
| Sporting Goods & Outdoor Gear | 13853 | 8.02% |
| Gifts & Special Occasions | 10469 | 6.06% |
| Toys & Games | 10264 | 5.95% |
| Jewelry & Watches | 5769 | 3.34% |
| Home & Garden | 4927 | 2.85% |
| Tools & Hardware | 3276 | 1.90% |
Payment Providers Distribution
PayPal accounts for 30.9% of displayed detection occurrences (17,160 occurrences) , followed by Stripe Connect (18.8%) and Klarna (13.6%) .
Base: 55,564 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
17,160 occurrences
10,428 occurrences
7,583 occurrences
4,992 occurrences
4,646 occurrences
3,785 occurrences
1,787 occurrences
1,787 occurrences
1,756 occurrences
1,640 occurrences
Visual Distribution
17,160 occurrences
10,428 occurrences
7,583 occurrences
4,992 occurrences
4,646 occurrences
3,785 occurrences
1,787 occurrences
1,787 occurrences
1,756 occurrences
1,640 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 17160 | 30.88% |
| Stripe Connect | 10428 | 18.77% |
| Klarna | 7583 | 13.65% |
| American Express | 4992 | 8.98% |
| MasterCard | 4646 | 8.36% |
| Apple Pay | 3785 | 6.81% |
| Google Pay | 1787 | 3.22% |
| Amazon Pay | 1787 | 3.22% |
| SEPA | 1756 | 3.16% |
| VISA | 1640 | 2.95% |
Shipping Carriers Distribution
USPS accounts for 24.3% of displayed detection occurrences (9,738 occurrences) , followed by UPS (19.0%) and DHL (18.2%) .
Base: 40,135 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
9,738 occurrences
7,636 occurrences
7,306 occurrences
3,781 occurrences
3,262 occurrences
2,864 occurrences
1,895 occurrences
1,595 occurrences
1,099 occurrences
959 occurrences
Visual Distribution
9,738 occurrences
7,636 occurrences
7,306 occurrences
3,781 occurrences
3,262 occurrences
2,864 occurrences
1,895 occurrences
1,595 occurrences
1,099 occurrences
959 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 9738 | 24.26% |
| UPS | 7636 | 19.03% |
| DHL | 7306 | 18.20% |
| Royal Mail | 3781 | 9.42% |
| FedEx | 3262 | 8.13% |
| DPD | 2864 | 7.14% |
| Australia Post | 1895 | 4.72% |
| GLS | 1595 | 3.97% |
| Deutsche Post | 1099 | 2.74% |
| Hermes | 959 | 2.39% |
Store Launch Timeline
Over the past 12 months, 27,308 new stores were launched in Stimulus , with the highest activity in 2026-05 (2,492 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,492 stores launched
2,249 stores launched
2,138 stores launched
1,906 stores launched
2,329 stores launched
2,118 stores launched
2,433 stores launched
2,582 stores launched
2,601 stores launched
2,619 stores launched
2,751 stores launched
1,090 stores launched
Monthly Trend
9.1% of last 12 months
8.2% of last 12 months
7.8% of last 12 months
7.0% of last 12 months
8.5% of last 12 months
7.8% of last 12 months
8.9% of last 12 months
9.5% of last 12 months
9.5% of last 12 months
9.6% of last 12 months
10.1% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2492 | 9.13% |
| 2026-04 | 2249 | 8.24% |
| 2026-03 | 2138 | 7.83% |
| 2026-02 | 1906 | 6.98% |
| 2026-01 | 2329 | 8.53% |
| 2025-12 | 2118 | 7.76% |
| 2025-11 | 2433 | 8.91% |
| 2025-10 | 2582 | 9.46% |
| 2025-09 | 2601 | 9.52% |
| 2025-08 | 2619 | 9.59% |
| 2025-07 | 2751 | 10.07% |
| 2025-06 | 1090 | 3.99% |
Active Stores by Launch Year
Currently, 171,952 active stores in Stimulus are tracked in our database , with the most stores launched in 2026 (11,266 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,266 active stores
28,171 active stores
20,927 active stores
16,123 active stores
13,406 active stores
13,459 active stores
13,821 active stores
8,291 active stores
8,224 active stores
8,007 active stores
3,684 active stores
2,944 active stores
3,208 active stores
3,559 active stores
2,236 active stores
Distribution by Launch Year
6.6% of tracked active stores
16.4% of tracked active stores
12.2% of tracked active stores
9.4% of tracked active stores
7.8% of tracked active stores
7.8% of tracked active stores
8.0% of tracked active stores
4.8% of tracked active stores
4.8% of tracked active stores
4.7% of tracked active stores
2.1% of tracked active stores
1.7% of tracked active stores
1.9% of tracked active stores
2.1% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11266 | 6.55% |
| 2025 | 28171 | 16.38% |
| 2024 | 20927 | 12.17% |
| 2023 | 16123 | 9.38% |
| 2022 | 13406 | 7.80% |
| 2021 | 13459 | 7.83% |
| 2020 | 13821 | 8.04% |
| 2019 | 8291 | 4.82% |
| 2018 | 8224 | 4.78% |
| 2017 | 8007 | 4.66% |
| 2016 | 3684 | 2.14% |
| 2015 | 2944 | 1.71% |
| 2014 | 3208 | 1.87% |
| 2013 | 3559 | 2.07% |
| 2012 | 2236 | 1.30% |
Geographic Distribution
United States stores with 37.8% (65,242 active verified stores) , followed by United Kingdom (7.7%) and Germany (6.7%) .
Base: 172,633 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
65,242 active verified stores
13,294 active verified stores
11,538 active verified stores
8,020 active verified stores
6,378 active verified stores
3,772 active verified stores
2,779 active verified stores
1,643 active verified stores
1,602 active verified stores
1,323 active verified stores
Visual Distribution
65,242 active verified stores
13,294 active verified stores
11,538 active verified stores
8,020 active verified stores
6,378 active verified stores
3,772 active verified stores
2,779 active verified stores
1,643 active verified stores
1,602 active verified stores
1,323 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 65242 | 37.79% |
| United Kingdom | 13294 | 7.70% |
| Germany | 11538 | 6.68% |
| Australia | 8020 | 4.65% |
| Canada | 6378 | 3.69% |
| France | 3772 | 2.18% |
| Indonesia | 2779 | 1.61% |
| New Zealand | 1643 | 0.95% |
| Italy | 1602 | 0.93% |
| Switzerland | 1323 | 0.77% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Health & Beauty
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Squarespace Commerce - Food & Beverages
Squarespace Commerce - Food & Beverages
Squarespace Commerce - Toys & Games
Squarespace Commerce - Gifts & Special Occasions
Squarespace Commerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 781.5k | 100.00% |
| Emails | 489.4k | 62.62% |
| Phones | 93.1k | 11.91% |
| Ecommerce platform | 780.6k | 99.88% |
| Couriers | 46.4k | 5.94% |
| Payment Providers | 68.2k | 8.73% |
| Categories | 184.5k | 23.60% |
| Social Media | 628.3k | 80.39% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Stimulus e-commerce landscape:
Analyze 172.6k verified e-commerce stores on Stimulus - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Stimulus e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Stimulus e-commerce intelligence?
-
We track 172.6k verified Stimulus e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 43.9% of displayed detection occurrences (130,334 occurrences) , followed by Facebook (26.6%) and TikTok (7.4%) .
Base: 297,216 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
130,334 occurrences
78,921 occurrences
22,094 occurrences
18,197 occurrences
17,328 occurrences
14,769 occurrences
6,062 occurrences
5,592 occurrences
2,872 occurrences
1,047 occurrences
Visual Distribution
130,334 occurrences
78,921 occurrences
22,094 occurrences
18,197 occurrences
17,328 occurrences
14,769 occurrences
6,062 occurrences
5,592 occurrences
2,872 occurrences
1,047 occurrences