Spotify Widgets Technology Adoption in E-commerce

Discover 3.8k verified e-commerce stores using Spotify Widgets. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 16k domains. 3.8k verified as active stores with physical delivery.

Verified stores
3.8k
active stores with physical delivery
Top country
United States
1,508 verified stores
Top payment signal
PayPal
288 detection occurrences
Top carrier signal
DHL
56 detection occurrences
Top category
Clothing & Accessories
751 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

3.8k verified active stores out of 16k detected · 23.4% verification rate

E-commerce Platforms Distribution

Shopify stores with 41.9% of stores with physical delivery (1,572 stores) , followed by WooCommerce (27.2%) and Squarespace Commerce (12.7%) .

Base: 3,751 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 41.9%

1,572 stores

1,022 stores

477 stores

318 stores

269 stores

12 stores

6 stores

6 stores

5 stores

Ikas 0.1%

5 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Spotify Widgets
Platform Stores with Physical Delivery Percentage
Shopify 1572 41.91%
WooCommerce 1022 27.25%
Squarespace Commerce 477 12.72%
Wix eCommerce 318 8.48%
Custom 269 7.17%
PrestaShop 12 0.32%
OpenCart 6 0.16%
Big Cartel 6 0.16%
Shoptet 5 0.13%
Ikas 5 0.13%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 12.1% share of detected Spotify Widgets e-commerce signals (1,933) , with WooCommerce at 39.8% and Squarespace Commerce at 28.5% (June 2026) .

Base: 16,025 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 12.1%

1,933 websites

6,374 websites

4,566 websites

2,591 websites

269 websites

14 websites

7 websites

7 websites

9 websites

Ikas 0.0%

6 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Spotify Widgets
Platform Websites with Signals Percentage
Shopify 1933 12.06%
WooCommerce 6374 39.78%
Squarespace Commerce 4566 28.49%
Wix eCommerce 2591 16.17%
Custom 269 1.68%
PrestaShop 14 0.09%
OpenCart 7 0.04%
Big Cartel 7 0.04%
Shoptet 9 0.06%
Ikas 6 0.04%

Categories Distribution

Clothing & Accessories stores with 20.0% of all stores (751 stores) , followed by Arts & Entertainment (16.9%) and Toys & Games (13.4%) .

Base: 3,751 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 20.0%

751 stores

Arts & Entertainment 16.9%

634 stores

Toys & Games 13.4%

501 stores

Health & Beauty 8.7%

325 stores

Food & Beverages 8.3%

310 stores

Sporting Goods & Outdoor Gear 5.9%

221 stores

Books & Media 3.8%

141 stores

Gifts & Special Occasions 1.9%

70 stores

Jewelry & Watches 1.1%

42 stores

Electronics & Technology 0.8%

29 stores

Visual Distribution

Distribution of top 10 Spotify Widgets store categories (June 2026)
Distribution of categories in Spotify Widgets e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 751 20.02%
Arts & Entertainment 634 16.90%
Toys & Games 501 13.36%
Health & Beauty 325 8.66%
Food & Beverages 310 8.26%
Sporting Goods & Outdoor Gear 221 5.89%
Books & Media 141 3.76%
Gifts & Special Occasions 70 1.87%
Jewelry & Watches 42 1.12%
Electronics & Technology 29 0.77%

Payment Providers Distribution

PayPal accounts for 28.0% of displayed detection occurrences (288 occurrences) , followed by Klarna (11.7%) and Apple Pay (11.2%) .

Base: 1,027 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.0%

288 occurrences

Klarna 11.7%

120 occurrences

115 occurrences

100 occurrences

100 occurrences

98 occurrences

96 occurrences

68 occurrences

VISA 2.4%

25 occurrences

17 occurrences

Visual Distribution

Distribution of top 10 Spotify Widgets payment providers (June 2026)
Distribution of payment providers in Spotify Widgets e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 288 28.04%
Klarna 120 11.68%
Apple Pay 115 11.20%
American Express 100 9.74%
Stripe Connect 100 9.74%
Google Pay 98 9.54%
MasterCard 96 9.35%
AfterPay 68 6.62%
VISA 25 2.43%
BitCoin 17 1.66%

Shipping Carriers Distribution

DHL accounts for 21.4% of displayed detection occurrences (56 occurrences) , followed by USPS (20.2%) and UPS (13.7%) .

Base: 262 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 21.4%

56 occurrences

USPS 20.2%

53 occurrences

UPS 13.7%

36 occurrences

22 occurrences

GLS 7.3%

19 occurrences

DPD 7.3%

19 occurrences

18 occurrences

Estes 5.7%

15 occurrences

FedEx 5.0%

13 occurrences

11 occurrences

Visual Distribution

Distribution of top 10 Spotify Widgets shipping carriers (June 2026)
Distribution of shipping carriers in Spotify Widgets e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 56 21.37%
USPS 53 20.23%
UPS 36 13.74%
Correios 22 8.40%
GLS 19 7.25%
DPD 19 7.25%
PostNL 18 6.87%
Estes 15 5.73%
FedEx 13 4.96%
InPost 11 4.20%

Store Launch Timeline

Over the past 12 months, 430 new stores were launched in Spotify Widgets , with the highest activity in 2026-05 (35 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 8.1%

35 stores launched

2026-04 10.2%

44 stores launched

2026-03 8.8%

38 stores launched

2026-02 6.7%

29 stores launched

2026-01 9.8%

42 stores launched

2025-12 8.8%

38 stores launched

2025-11 9.5%

41 stores launched

2025-10 11.4%

49 stores launched

2025-09 7.4%

32 stores launched

2025-08 8.6%

37 stores launched

2025-07 6.3%

27 stores launched

2025-06 4.2%

18 stores launched

Monthly Trend

Monthly store launches in Spotify Widgets (June 2026)
Monthly store launches in Spotify Widgets over the past 12 months
Month Stores Launched Percentage
2026-05 35 8.14%
2026-04 44 10.23%
2026-03 38 8.84%
2026-02 29 6.74%
2026-01 42 9.77%
2025-12 38 8.84%
2025-11 41 9.53%
2025-10 49 11.40%
2025-09 32 7.44%
2025-08 37 8.60%
2025-07 27 6.28%
2025-06 18 4.19%

Active Stores by Launch Year

Currently, 3,736 active stores in Spotify Widgets are tracked in our database , with the most stores launched in 2026 (190 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.1%

190 active stores

2025 12.6%

469 active stores

2024 12.3%

460 active stores

2023 9.2%

342 active stores

2022 8.3%

311 active stores

2021 8.5%

319 active stores

2020 7.8%

291 active stores

2019 5.1%

192 active stores

2018 5.7%

213 active stores

2017 4.3%

161 active stores

2016 2.7%

100 active stores

2015 2.4%

90 active stores

2014 2.0%

73 active stores

2013 2.4%

89 active stores

2012 1.5%

55 active stores

Distribution by Launch Year

Active stores in Spotify Widgets by original launch year (June 2026)
Active stores in Spotify Widgets by launch year
Launch Year Active Stores Percentage
2026 190 5.09%
2025 469 12.55%
2024 460 12.31%
2023 342 9.15%
2022 311 8.32%
2021 319 8.54%
2020 291 7.79%
2019 192 5.14%
2018 213 5.70%
2017 161 4.31%
2016 100 2.68%
2015 90 2.41%
2014 73 1.95%
2013 89 2.38%
2012 55 1.47%

Social Media Usage

Instagram accounts for 29.6% of displayed detection occurrences (3,189 occurrences) , followed by Facebook (21.5%) and YouTube (19.4%) .

Base: 10,786 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.6%

3,189 occurrences

Facebook 21.5%

2,318 occurrences

YouTube 19.4%

2,091 occurrences

TikTok 11.7%

1,264 occurrences

Twitter 7.3%

786 occurrences

X 3.0%

322 occurrences

SoundCloud 2.6%

281 occurrences

Pinterest 2.4%

260 occurrences

LinkedIn 1.9%

204 occurrences

WhatsApp 0.7%

71 occurrences

Visual Distribution

Distribution of social media platforms in Spotify Widgets (June 2026)
Distribution of social media platforms in Spotify Widgets e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 3189 29.57%
Facebook 2318 21.49%
YouTube 2091 19.39%
TikTok 1264 11.72%
Twitter 786 7.29%
X 322 2.99%
SoundCloud 281 2.61%
Pinterest 260 2.41%
LinkedIn 204 1.89%
WhatsApp 71 0.66%

Geographic Distribution

United States stores with 40.2% (1,508 active verified stores) , followed by United Kingdom (6.1%) and Germany (5.1%) .

Base: 3,751 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

1,508 active verified stores

230 active verified stores

192 active verified stores

143 active verified stores

122 active verified stores

Spain 3.1%

115 active verified stores

105 active verified stores

104 active verified stores

76 active verified stores

Italy 1.7%

64 active verified stores

Visual Distribution

Geographic distribution of stores using Spotify Widgets (June 2026)
Geographic distribution of stores using Spotify Widgets
Country AI-Verified Store Count Market Share
United States 1508 40.20%
United Kingdom 230 6.13%
Germany 192 5.12%
Netherlands 143 3.81%
Australia 122 3.25%
Spain 115 3.07%
France 105 2.80%
Canada 104 2.77%
Mexico 76 2.03%
Italy 64 1.71%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 16k 100.00%
Emails 8.6k 53.36%
Phones 3.1k 19.34%
Ecommerce platform 16k 99.53%
Couriers 734 4.58%
Payment Providers 1.6k 9.80%
Categories 3.8k 23.46%
Social Media 14.7k 91.73%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

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Market Intelligence

Understand the Spotify Widgets e-commerce landscape:

Analyze 3.8k verified e-commerce stores on Spotify Widgets - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Spotify Widgets e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Spotify Widgets e-commerce intelligence?

We track 3.8k verified Spotify Widgets e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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