Spoki Technology Adoption in E-commerce
Discover 319 verified e-commerce stores using Spoki. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 490 domains. 319 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
319 verified active stores out of 490 detected · 65.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 85.6% of stores with physical delivery (273 stores) , followed by Shopify (8.2%) and PrestaShop (4.4%) .
Base: 319 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
273 stores
26 stores
14 stores
4 stores
1 stores
1 stores
0 stores
Visual Distribution
273 stores
26 stores
14 stores
4 stores
1 stores
1 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 273 | 85.58% |
| Shopify | 26 | 8.15% |
| PrestaShop | 14 | 4.39% |
| Custom | 4 | 1.25% |
| nopCommerce | 1 | 0.31% |
| Magento | 1 | 0.31% |
| Wix eCommerce | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 90.0% share of detected Spoki e-commerce signals (441) , with Shopify at 5.3% and PrestaShop at 3.3% (June 2026) .
Base: 490 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
441 websites
26 websites
16 websites
4 websites
1 websites
1 websites
1 websites
Visual Distribution
441 websites
26 websites
16 websites
4 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 441 | 90.00% |
| Shopify | 26 | 5.31% |
| PrestaShop | 16 | 3.27% |
| Custom | 4 | 0.82% |
| nopCommerce | 1 | 0.20% |
| Magento | 1 | 0.20% |
| Wix eCommerce | 1 | 0.20% |
Categories Distribution
Health & Beauty stores with 21.9% of all stores (70 stores) , followed by Clothing & Accessories (16.3%) and Food & Beverages (13.5%) .
Base: 319 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
70 stores
52 stores
43 stores
22 stores
21 stores
13 stores
13 stores
10 stores
10 stores
9 stores
Visual Distribution
70 stores
52 stores
43 stores
22 stores
21 stores
13 stores
13 stores
10 stores
10 stores
9 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 70 | 21.94% |
| Clothing & Accessories | 52 | 16.30% |
| Food & Beverages | 43 | 13.48% |
| Home & Garden | 22 | 6.90% |
| Electronics & Technology | 21 | 6.58% |
| Tools & Hardware | 13 | 4.08% |
| Gifts & Special Occasions | 13 | 4.08% |
| Furniture & Home Decor | 10 | 3.13% |
| Jewelry & Watches | 10 | 3.13% |
| Toys & Games | 9 | 2.82% |
Payment Providers Distribution
PayPal accounts for 35.6% of displayed detection occurrences (101 occurrences) , followed by Stripe Connect (14.1%) and American Express (10.9%) .
Base: 284 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
101 occurrences
40 occurrences
31 occurrences
24 occurrences
23 occurrences
19 occurrences
17 occurrences
13 occurrences
9 occurrences
7 occurrences
Visual Distribution
101 occurrences
40 occurrences
31 occurrences
24 occurrences
23 occurrences
19 occurrences
17 occurrences
13 occurrences
9 occurrences
7 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 101 | 35.56% |
| Stripe Connect | 40 | 14.08% |
| American Express | 31 | 10.92% |
| MasterCard | 24 | 8.45% |
| Klarna | 23 | 8.10% |
| Google Pay | 19 | 6.69% |
| Apple Pay | 17 | 5.99% |
| PostePay | 13 | 4.58% |
| VISA | 9 | 3.17% |
| Satispay | 7 | 2.46% |
Shipping Carriers Distribution
GLS accounts for 22.1% of displayed detection occurrences (23 occurrences) , followed by BRT (16.3%) and DHL (15.4%) .
Base: 104 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
23 occurrences
17 occurrences
16 occurrences
11 occurrences
10 occurrences
10 occurrences
6 occurrences
6 occurrences
3 occurrences
2 occurrences
Visual Distribution
23 occurrences
17 occurrences
16 occurrences
11 occurrences
10 occurrences
10 occurrences
6 occurrences
6 occurrences
3 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| GLS | 23 | 22.12% |
| BRT | 17 | 16.35% |
| DHL | 16 | 15.38% |
| TNT | 11 | 10.58% |
| Corriere Espresso | 10 | 9.62% |
| UPS | 10 | 9.62% |
| FedEx | 6 | 5.77% |
| Poste Italiane | 6 | 5.77% |
| Hermes | 3 | 2.88% |
| DPD | 2 | 1.92% |
Store Launch Timeline
Over the past 12 months, 38 new stores were launched in Spoki , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
2 stores launched
2 stores launched
5 stores launched
1 stores launched
9 stores launched
7 stores launched
1 stores launched
8 stores launched
1 stores launched
Monthly Trend
2.6% of last 12 months
2.6% of last 12 months
5.3% of last 12 months
5.3% of last 12 months
13.2% of last 12 months
2.6% of last 12 months
23.7% of last 12 months
18.4% of last 12 months
2.6% of last 12 months
21.1% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 2.63% |
| 2026-04 | 1 | 2.63% |
| 2026-03 | 2 | 5.26% |
| 2026-02 | 2 | 5.26% |
| 2026-01 | 5 | 13.16% |
| 2025-12 | 1 | 2.63% |
| 2025-11 | 9 | 23.68% |
| 2025-10 | 7 | 18.42% |
| 2025-09 | 1 | 2.63% |
| 2025-07 | 8 | 21.05% |
| 2025-06 | 1 | 2.63% |
Active Stores by Launch Year
Currently, 317 active stores in Spoki are tracked in our database , with the most stores launched in 2026 (11 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11 active stores
42 active stores
35 active stores
24 active stores
14 active stores
28 active stores
28 active stores
17 active stores
24 active stores
17 active stores
10 active stores
9 active stores
12 active stores
12 active stores
5 active stores
Distribution by Launch Year
3.5% of tracked active stores
13.2% of tracked active stores
11.0% of tracked active stores
7.6% of tracked active stores
4.4% of tracked active stores
8.8% of tracked active stores
8.8% of tracked active stores
5.4% of tracked active stores
7.6% of tracked active stores
5.4% of tracked active stores
3.2% of tracked active stores
2.8% of tracked active stores
3.8% of tracked active stores
3.8% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11 | 3.47% |
| 2025 | 42 | 13.25% |
| 2024 | 35 | 11.04% |
| 2023 | 24 | 7.57% |
| 2022 | 14 | 4.42% |
| 2021 | 28 | 8.83% |
| 2020 | 28 | 8.83% |
| 2019 | 17 | 5.36% |
| 2018 | 24 | 7.57% |
| 2017 | 17 | 5.36% |
| 2016 | 10 | 3.15% |
| 2015 | 9 | 2.84% |
| 2014 | 12 | 3.79% |
| 2013 | 12 | 3.79% |
| 2012 | 5 | 1.58% |
Geographic Distribution
Italy stores with 65.2% (208 active verified stores) , followed by Spain (5.3%) and India (4.1%) .
Base: 319 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
208 active verified stores
17 active verified stores
13 active verified stores
6 active verified stores
6 active verified stores
5 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
Visual Distribution
208 active verified stores
17 active verified stores
13 active verified stores
6 active verified stores
6 active verified stores
5 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Italy | 208 | 65.20% |
| Spain | 17 | 5.33% |
| India | 13 | 4.08% |
| Mexico | 6 | 1.88% |
| United States | 6 | 1.88% |
| Morocco | 5 | 1.57% |
| Sri Lanka | 4 | 1.25% |
| Chile | 4 | 1.25% |
| South Africa | 3 | 0.94% |
| Colombia | 3 | 0.94% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
WooCommerce - Clothing & Accessories
PrestaShop - Jewelry & Watches
WooCommerce - Clothing & Accessories
PrestaShop - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 490 | 100.00% |
| Emails | 348 | 71.02% |
| Phones | 316 | 64.49% |
| Ecommerce platform | 490 | 100.00% |
| Couriers | 85 | 17.35% |
| Payment Providers | 160 | 32.65% |
| Categories | 317 | 64.69% |
| Social Media | 388 | 79.18% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Spoki e-commerce landscape:
Analyze 319 verified e-commerce stores on Spoki - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Spoki e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Spoki e-commerce intelligence?
-
We track 319 verified Spoki e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.0% of displayed detection occurrences (245 occurrences) , followed by Facebook (32.3%) and YouTube (10.0%) .
Base: 742 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
245 occurrences
240 occurrences
74 occurrences
60 occurrences
50 occurrences
29 occurrences
19 occurrences
15 occurrences
9 occurrences
1 occurrences
Visual Distribution
245 occurrences
240 occurrences
74 occurrences
60 occurrences
50 occurrences
29 occurrences
19 occurrences
15 occurrences
9 occurrences
1 occurrences