Sentry Technology Adoption in E-commerce

Discover 15.3k verified e-commerce stores using Sentry. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 17.1k domains. 15.3k verified as active stores with physical delivery.

· · Next full refresh: May 2026

15.3k verified active stores out of 17.1k detected · 89.5% verification rate

E-commerce Platforms Distribution

Custom leads with 68.6% of stores with physical delivery (10,491 stores) , followed by GetBazaar (27.9%) and Shopify (1.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 68.6%

10,491 stores

4,259 stores

181 stores

143 stores

135 stores

21 stores

13 stores

12 stores

9 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Sentry
Platform Stores with Physical Delivery Percentage
Custom 10491 68.63%
GetBazaar 4259 27.86%
Shopify 181 1.18%
Magento 143 0.94%
WooCommerce 135 0.88%
PrestaShop 21 0.14%
1C-Bitrix 13 0.09%
Cafe24 12 0.08%
OpenCart 9 0.06%
Shoptet 5 0.03%
Miva 5 0.03%
nopCommerce 5 0.03%
Bagy 3 0.02%
Shopaholic 2 0.01%
Shopware 2 0.01%

Categories Distribution

Clothing & Accessories leads with 35.7% of all stores (4,435 stores) , followed by Health & Beauty (15.3%) and Food & Beverages (9.9%) .

Base: 12,424 AI-verified stores with physical delivery and detected product categories (81.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 35.7%

4,435 stores

Health & Beauty 15.3%

1,895 stores

Food & Beverages 9.9%

1,235 stores

Jewelry & Watches 7.8%

973 stores

Home & Garden 5.8%

725 stores

Electronics & Technology 5.6%

699 stores

Gifts & Special Occasions 3.4%

422 stores

Sporting Goods & Outdoor Gear 3.2%

392 stores

Toys & Games 2.9%

363 stores

Furniture & Home Decor 2.8%

352 stores

Visual Distribution

Distribution of top 10 Sentry store categories (April 2026)
Distribution of categories in Sentry e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 4435 35.70%
Health & Beauty 1895 15.25%
Food & Beverages 1235 9.94%
Jewelry & Watches 973 7.83%
Home & Garden 725 5.84%
Electronics & Technology 699 5.63%
Gifts & Special Occasions 422 3.40%
Sporting Goods & Outdoor Gear 392 3.16%
Toys & Games 363 2.92%
Furniture & Home Decor 352 2.83%
Arts & Entertainment 247 1.99%
Tools & Hardware 193 1.55%
Business & Industrial 173 1.39%
Baby & Toddler 162 1.30%
Pets & Pet Supplies 158 1.27%

Payment Providers Distribution

Apple Pay leads with 27.9% among AI-verified physical stores (1,476 stores) , followed by JCB (14.3%) and VISA (12.4%) .

Base: 2,912 AI-verified physical stores with detectable payment providers (17.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

1,476 stores

JCB 14.3%

756 stores

VISA 12.4%

658 stores

436 stores

418 stores

409 stores

351 stores

307 stores

182 stores

122 stores

Visual Distribution

Distribution of top 10 Sentry payment providers (April 2026)
Distribution of payment providers in Sentry e-commerce stores
Payment Provider Store Count Market Share
Apple Pay 1476 27.91%
JCB 756 14.29%
VISA 658 12.44%
MasterCard 436 8.24%
AliPay 418 7.90%
PayPal 409 7.73%
Google Pay 351 6.64%
Stripe Connect 307 5.80%
UnionPay 182 3.44%
American Express 122 2.31%
Bolt 58 1.10%
Klarna 41 0.78%
Bancontact 31 0.59%
WebMoney 22 0.42%
Giropay 22 0.42%

Shipping Carriers Distribution

S.F. Express leads with 44.7% among AI-verified physical stores (681 stores) , followed by UPS (12.6%) and DHL (10.2%) .

Base: 1,434 AI-verified physical stores with detectable shipping carriers (8.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

681 stores

UPS 12.6%

192 stores

DHL 10.2%

156 stores

FedEx 6.0%

91 stores

DPD 5.2%

79 stores

GLS 4.1%

63 stores

48 stores

47 stores

34 stores

USPS 2.0%

31 stores

Visual Distribution

Distribution of top 10 Sentry shipping carriers (April 2026)
Distribution of shipping carriers in Sentry e-commerce stores
Shipping Carrier Store Count Market Share
S.F. Express 681 44.66%
UPS 192 12.59%
DHL 156 10.23%
FedEx 91 5.97%
DPD 79 5.18%
GLS 63 4.13%
Hong Kong Post 48 3.15%
Hermes 47 3.08%
СДЭК 34 2.23%
USPS 31 2.03%
Lalamove 26 1.70%
PostNL 21 1.38%
Yamato Japan 21 1.38%
Royal Mail 18 1.18%
TNT 17 1.11%

Store Launch Timeline

Over the past 12 months, 3,788 new stores were launched in Sentry , with the highest activity in 2026-03 (540 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 14.3%

540 stores launched

2026-02 10.8%

409 stores launched

2026-01 11.7%

443 stores launched

2025-12 9.2%

348 stores launched

2025-11 8.2%

311 stores launched

2025-10 6.3%

237 stores launched

2025-09 8.0%

303 stores launched

2025-08 7.8%

296 stores launched

2025-07 6.9%

263 stores launched

2025-06 6.5%

245 stores launched

2025-05 6.9%

261 stores launched

2025-04 3.5%

132 stores launched

Monthly Trend

Monthly store launches in Sentry (April 2026)
Monthly store launches in Sentry over the past 12 months
Month Stores Launched Percentage
2026-03 540 14.26%
2026-02 409 10.80%
2026-01 443 11.69%
2025-12 348 9.19%
2025-11 311 8.21%
2025-10 237 6.26%
2025-09 303 8.00%
2025-08 296 7.81%
2025-07 263 6.94%
2025-06 245 6.47%
2025-05 261 6.89%
2025-04 132 3.48%

Active Stores by Launch Year

Currently, 15,216 active stores in Sentry are tracked in our database , with the most stores launched in 2026 (1,404 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 9.2%

1,404 active stores

2025 19.3%

2,930 active stores

2024 11.6%

1,772 active stores

2023 7.6%

1,157 active stores

2022 7.0%

1,068 active stores

2021 7.8%

1,194 active stores

2020 8.1%

1,230 active stores

2019 5.4%

827 active stores

2018 4.4%

667 active stores

2017 4.3%

650 active stores

2016 2.8%

430 active stores

2015 2.0%

310 active stores

2014 1.5%

232 active stores

2013 1.7%

255 active stores

2012 0.9%

135 active stores

Distribution by Launch Year

Active stores in Sentry by original launch year (April 2026)
Active stores in Sentry by launch year
Launch Year Active Stores Percentage
2026 1404 9.23%
2025 2930 19.26%
2024 1772 11.65%
2023 1157 7.60%
2022 1068 7.02%
2021 1194 7.85%
2020 1230 8.08%
2019 827 5.44%
2018 667 4.38%
2017 650 4.27%
2016 430 2.83%
2015 310 2.04%
2014 232 1.52%
2013 255 1.68%
2012 135 0.89%
2011 158 1.04%
2010 108 0.71%
2009 92 0.60%
2008 64 0.42%
2007 75 0.49%
2006 52 0.34%
2005 63 0.41%
2004 56 0.37%
2003 47 0.31%
2002 48 0.32%
2001 59 0.39%
2000 44 0.29%
1999 33 0.22%
1998 31 0.20%
1997 12 0.08%
1996 11 0.07%
1995 2 0.01%

Social Media Usage

Facebook leads with 43.0% among stores with at least one detectable social profile (11,903 stores) , followed by Instagram (42.8%) and YouTube (7.5%) .

Base: 13,915 stores with any detectable social profile (81.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 43.0%

11,903 stores

Instagram 42.8%

11,869 stores

YouTube 7.5%

2,081 stores

WhatsApp 1.7%

474 stores

TikTok 1.4%

382 stores

LinkedIn 1.2%

328 stores

Pinterest 1.0%

283 stores

Twitter 1.0%

265 stores

X 0.4%

107 stores

Vimeo 0.0%

9 stores

Visual Distribution

Distribution of social media platforms in Sentry (April 2026)
Distribution of social media platforms in Sentry e-commerce stores
Social Platform Store Count Market Share
Facebook 11903 42.97%
Instagram 11869 42.85%
YouTube 2081 7.51%
WhatsApp 474 1.71%
TikTok 382 1.38%
LinkedIn 328 1.18%
Pinterest 283 1.02%
Twitter 265 0.96%
X 107 0.39%
Vimeo 9 0.03%

Geographic Distribution

India leads with 43.6% (6,172 AI-verified stores) , followed by Taiwan (31.3%) and Hong Kong (12.1%) .

Base: 14,170 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

India 43.6%

6,172 AI-verified stores

Taiwan 31.3%

4,438 AI-verified stores

1,717 AI-verified stores

550 AI-verified stores

157 AI-verified stores

Japan 1.0%

140 AI-verified stores

110 AI-verified stores

110 AI-verified stores

103 AI-verified stores

86 AI-verified stores

Visual Distribution

Geographic distribution of stores using Sentry (April 2026)
Geographic distribution of stores using Sentry
Country AI-Verified Store Count Market Share
India 6172 43.56%
Taiwan 4438 31.32%
Hong Kong 1717 12.12%
United States 550 3.88%
United Kingdom 157 1.11%
Japan 140 0.99%
Netherlands 110 0.78%
Germany 110 0.78%
France 103 0.73%
Ireland 86 0.61%
Malaysia 80 0.56%
China 75 0.53%
Czechia 66 0.47%
Slovakia 65 0.46%
Russia 63 0.44%
Indonesia 55 0.39%
Canada 50 0.35%
Italy 49 0.35%
Singapore 42 0.30%
Bulgaria 42 0.30%

Data Coverage

Field Rows count Coverage
Website 17.1k 100.00%
Emails 11.6k 67.88%
Phones 3.3k 19.09%
Ecommerce platform 16.9k 99.17%
Couriers 1.4k 8.39%
Payment Providers 2.9k 17.04%
Categories 12.7k 74.50%
Social Media 13.9k 81.42%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Sentry e-commerce landscape:

Analyze 15.3k verified e-commerce stores on Sentry - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Sentry e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Sentry e-commerce intelligence?

We track 15.3k verified Sentry e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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