Sentry Technology Adoption in E-commerce

Discover 14.2k e-commerce stores using Sentry. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 95.0% of stores with physical delivery (13,436 stores) , followed by WooCommerce (1.5%) and Shopify (1.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 95.0%

13,436 stores

209 stores

156 stores

Aphix 1.0%

142 stores

95 stores

35 stores

22 stores

19 stores

7 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Sentry
Platform Stores with Physical Delivery Percentage
Custom 13436 94.98%
WooCommerce 209 1.48%
Shopify 156 1.10%
Aphix 142 1.00%
Magento 95 0.67%
Wix eCommerce 35 0.25%
PrestaShop 22 0.16%
1C-Bitrix 19 0.13%
BigCommerce 7 0.05%
OpenCart 6 0.04%
Shoptet 5 0.04%
Yampi Virtual store 4 0.03%
nopCommerce 4 0.03%
Shopaholic 3 0.02%
Spree 3 0.02%

All Stores Distribution

Custom holds 85.1% share of all Sentry e-commerce stores (13,436) , with WooCommerce at 7.3% and Shopify at 2.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 85.1%

13,436 stores

1,147 stores

342 stores

Aphix 1.0%

150 stores

159 stores

298 stores

30 stores

148 stores

9 stores

12 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Sentry
Platform Total Stores Percentage
Custom 13436 85.13%
WooCommerce 1147 7.27%
Shopify 342 2.17%
Aphix 150 0.95%
Magento 159 1.01%
Wix eCommerce 298 1.89%
PrestaShop 30 0.19%
1C-Bitrix 148 0.94%
BigCommerce 9 0.06%
OpenCart 12 0.08%
Shoptet 5 0.03%
Yampi Virtual store 35 0.22%
nopCommerce 4 0.03%
Shopaholic 3 0.02%
Spree 4 0.03%

Categories Distribution

Clothing & Accessories leads with 35.0% of all stores (4,004 stores) , followed by Health & Beauty (19.8%) and Food & Beverages (10.9%) .

Top 10 Categories

Clothing & Accessories 35.0%

4,004 stores

Health & Beauty 19.8%

2,259 stores

Food & Beverages 10.9%

1,251 stores

Jewelry & Watches 7.2%

827 stores

Home & Garden 6.3%

716 stores

Electronics & Technology 4.0%

455 stores

Furniture & Home Decor 3.4%

386 stores

Gifts & Special Occasions 2.8%

315 stores

Toys & Games 1.9%

215 stores

Pets & Pet Supplies 1.6%

185 stores

Visual Distribution

Distribution of top 10 Sentry store categories (December 2025)
Distribution of categories in Sentry e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 4004 35.02%
Health & Beauty 2259 19.76%
Food & Beverages 1251 10.94%
Jewelry & Watches 827 7.23%
Home & Garden 716 6.26%
Electronics & Technology 455 3.98%
Furniture & Home Decor 386 3.38%
Gifts & Special Occasions 315 2.76%
Toys & Games 215 1.88%
Pets & Pet Supplies 185 1.62%
Vehicles & Parts 179 1.57%
Sporting Goods & Outdoor Gear 178 1.56%
Baby & Toddler 174 1.52%
Arts & Entertainment 155 1.36%
Tools & Hardware 133 1.16%

Payment Providers Distribution

Apple Pay leads with 29.7% among AI-verified physical stores (1,836 stores) , followed by JCB (14.1%) and VISA (11.6%) .

Base: 3,560 AI-verified physical stores with detectable payment providers (22.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

1,836 stores

JCB 14.1%

870 stores

VISA 11.6%

714 stores

532 stores

493 stores

483 stores

382 stores

315 stores

203 stores

145 stores

Visual Distribution

Distribution of top 10 Sentry payment providers (December 2025)
Distribution of payment providers in Sentry e-commerce stores
Payment Provider Store Count Market Share
Apple Pay 1836 29.71%
JCB 870 14.08%
VISA 714 11.56%
MasterCard 532 8.61%
AliPay 493 7.98%
PayPal 483 7.82%
Google Pay 382 6.18%
Stripe Connect 315 5.10%
UnionPay 203 3.29%
American Express 145 2.35%
Bolt 66 1.07%
Klarna 43 0.70%
Paddle 37 0.60%
Bancontact 34 0.55%
WebMoney 26 0.42%

Shipping Carriers Distribution

S.F. Express leads with 45.3% among AI-verified physical stores (715 stores) , followed by DHL (9.6%) and UPS (8.3%) .

Base: 1,568 AI-verified physical stores with detectable shipping carriers (9.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

715 stores

DHL 9.6%

152 stores

UPS 8.3%

131 stores

FedEx 6.5%

102 stores

DPD 5.0%

79 stores

GLS 4.7%

74 stores

71 stores

USPS 3.1%

49 stores

47 stores

42 stores

Visual Distribution

Distribution of top 10 Sentry shipping carriers (December 2025)
Distribution of shipping carriers in Sentry e-commerce stores
Shipping Carrier Store Count Market Share
S.F. Express 715 45.28%
DHL 152 9.63%
UPS 131 8.30%
FedEx 102 6.46%
DPD 79 5.00%
GLS 74 4.69%
Hermes 71 4.50%
USPS 49 3.10%
Hong Kong Post 47 2.98%
СДЭК 42 2.66%
Lalamove 28 1.77%
Yamato Japan 24 1.52%
PostNL 23 1.46%
TNT 22 1.39%
Speedy 20 1.27%

Store Launch Timeline

Over the past 12 months, 2,777 new stores were launched in Sentry , with the highest activity in 2025-11 (259 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.3%

259 stores launched

2025-10 6.8%

190 stores launched

2025-09 8.1%

226 stores launched

2025-08 8.5%

235 stores launched

2025-07 9.7%

270 stores launched

2025-06 8.8%

245 stores launched

2025-05 9.7%

268 stores launched

2025-04 8.5%

235 stores launched

2025-03 9.3%

259 stores launched

2025-02 8.1%

225 stores launched

2025-01 8.4%

234 stores launched

2024-12 4.7%

131 stores launched

Monthly Trend

Monthly store launches in Sentry (December 2025)
Monthly store launches in Sentry over the past 12 months
Month Stores Launched Percentage
2025-11 259 9.33%
2025-10 190 6.84%
2025-09 226 8.14%
2025-08 235 8.46%
2025-07 270 9.72%
2025-06 245 8.82%
2025-05 268 9.65%
2025-04 235 8.46%
2025-03 259 9.33%
2025-02 225 8.10%
2025-01 234 8.43%
2024-12 131 4.72%

Active Stores by Launch Year

Currently, 14,067 active stores in Sentry are tracked in our database , with the most stores launched in 2025 (2,648 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 18.8%

2,648 active stores

2024 12.5%

1,753 active stores

2023 9.4%

1,328 active stores

2022 8.0%

1,131 active stores

2021 9.5%

1,334 active stores

2020 9.1%

1,278 active stores

2019 6.0%

840 active stores

2018 4.8%

670 active stores

2017 4.7%

663 active stores

2016 3.3%

462 active stores

2015 2.2%

314 active stores

2014 1.7%

237 active stores

2013 1.9%

262 active stores

2012 1.0%

134 active stores

2011 1.2%

169 active stores

Distribution by Launch Year

Active stores in Sentry by original launch year (December 2025)
Active stores in Sentry by launch year
Launch Year Active Stores Percentage
2025 2648 18.82%
2024 1753 12.46%
2023 1328 9.44%
2022 1131 8.04%
2021 1334 9.48%
2020 1278 9.09%
2019 840 5.97%
2018 670 4.76%
2017 663 4.71%
2016 462 3.28%
2015 314 2.23%
2014 237 1.68%
2013 262 1.86%
2012 134 0.95%
2011 169 1.20%
2010 112 0.80%
2009 95 0.68%
2008 75 0.53%
2007 83 0.59%
2006 57 0.41%
2005 60 0.43%
2004 55 0.39%
2003 53 0.38%
2002 63 0.45%
2001 60 0.43%
2000 42 0.30%
1999 35 0.25%
1998 28 0.20%
1997 13 0.09%
1996 11 0.08%
1995 2 0.01%

Social Media Usage

Facebook leads with 41.4% among stores with at least one detectable social profile (10,072 stores) , followed by Instagram (40.8%) and YouTube (8.5%) .

Base: 12,458 stores with any detectable social profile (77.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 41.4%

10,072 stores

Instagram 40.8%

9,931 stores

YouTube 8.5%

2,077 stores

WhatsApp 2.2%

547 stores

Twitter 1.8%

435 stores

LinkedIn 1.7%

403 stores

TikTok 1.6%

377 stores

Pinterest 1.3%

327 stores

X 0.6%

135 stores

Vimeo 0.1%

13 stores

Visual Distribution

Distribution of social media platforms in Sentry (December 2025)
Distribution of social media platforms in Sentry e-commerce stores
Social Platform Store Count Market Share
Facebook 10072 41.42%
Instagram 9931 40.84%
YouTube 2077 8.54%
WhatsApp 547 2.25%
Twitter 435 1.79%
LinkedIn 403 1.66%
TikTok 377 1.55%
Pinterest 327 1.34%
X 135 0.56%
Vimeo 13 0.05%

Geographic Distribution

India leads with 39.4% (4,160 AI-verified stores) , followed by Taiwan (29.2%) and Hong Kong (13.3%) .

Base: 10,569 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

India 39.4%

4,160 AI-verified stores

Taiwan 29.2%

3,081 AI-verified stores

1,409 AI-verified stores

582 AI-verified stores

166 AI-verified stores

Japan 1.5%

161 AI-verified stores

115 AI-verified stores

103 AI-verified stores

98 AI-verified stores

95 AI-verified stores

Visual Distribution

Geographic distribution of stores using Sentry (December 2025)
Geographic distribution of stores using Sentry
Country AI-Verified Store Count Market Share
India 4160 39.36%
Taiwan 3081 29.15%
Hong Kong 1409 13.33%
United States 582 5.51%
United Kingdom 166 1.57%
Japan 161 1.52%
France 115 1.09%
Netherlands 103 0.97%
Russia 98 0.93%
Ireland 95 0.90%
Malaysia 86 0.81%
China 85 0.80%
Germany 62 0.59%
Czechia 61 0.58%
Italy 57 0.54%
Canada 55 0.52%
Spain 54 0.51%
Turkey 50 0.47%
Slovakia 49 0.46%
Poland 40 0.38%

Dataset Coverage

Field Rows count Coverage
Website 16.2k 100.00%
Emails 11.0k 68.13%
Phones 3.4k 21.23%
Ecommerce platform 16.0k 99.34%
Couriers 1.6k 9.71%
Payment Providers 3.6k 22.04%
Categories 12.5k 77.62%
Social Media 12.5k 77.12%

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