Sentry Technology Adoption in E-commerce

Discover 15.7k verified e-commerce stores using Sentry. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 17k domains. 15.7k verified as active stores with physical delivery.

Verified stores
15.7k
active stores with physical delivery
Top country
India
7,056 verified stores
Top payment signal
Apple Pay
2,502 detection occurrences
Top carrier signal
S.F. Express
829 detection occurrences
Top category
Clothing & Accessories
4,565 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

15.7k verified active stores out of 17k detected · 92.4% verification rate

E-commerce Platforms Distribution

Custom stores with 66.2% of stores with physical delivery (10,412 stores) , followed by GetBazaar (30.2%) and Shopify (1.4%) .

Base: 15,718 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 66.2%

10,412 stores

GetBazaar 30.2%

4,746 stores

222 stores

133 stores

107 stores

23 stores

18 stores

10 stores

9 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Sentry
Platform Stores with Physical Delivery Percentage
Custom 10412 66.24%
GetBazaar 4746 30.19%
Shopify 222 1.41%
Magento 133 0.85%
WooCommerce 107 0.68%
1C-Bitrix 23 0.15%
PrestaShop 18 0.11%
Cafe24 10 0.06%
OpenCart 9 0.06%
Shoptet 6 0.04%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 61.2% share of detected Sentry e-commerce signals (10,412) , with GetBazaar at 27.9% and Shopify at 1.6% (June 2026) .

Base: 17,020 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 61.2%

10,412 websites

GetBazaar 27.9%

4,751 websites

274 websites

161 websites

922 websites

143 websites

26 websites

12 websites

10 websites

6 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Sentry
Platform Websites with Signals Percentage
Custom 10412 61.18%
GetBazaar 4751 27.91%
Shopify 274 1.61%
Magento 161 0.95%
WooCommerce 922 5.42%
1C-Bitrix 143 0.84%
PrestaShop 26 0.15%
Cafe24 12 0.07%
OpenCart 10 0.06%
Shoptet 6 0.04%

Categories Distribution

Clothing & Accessories stores with 29.0% of all stores (4,565 stores) , followed by Health & Beauty (12.7%) and Food & Beverages (7.9%) .

Base: 15,718 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 29.0%

4,565 stores

Health & Beauty 12.7%

1,991 stores

Food & Beverages 7.9%

1,240 stores

Jewelry & Watches 6.7%

1,048 stores

Electronics & Technology 6.1%

960 stores

Home & Garden 4.8%

749 stores

Gifts & Special Occasions 2.8%

441 stores

Furniture & Home Decor 2.4%

379 stores

Sporting Goods & Outdoor Gear 2.4%

374 stores

Toys & Games 2.2%

346 stores

Visual Distribution

Distribution of top 10 Sentry store categories (June 2026)
Distribution of categories in Sentry e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 4565 29.04%
Health & Beauty 1991 12.67%
Food & Beverages 1240 7.89%
Jewelry & Watches 1048 6.67%
Electronics & Technology 960 6.11%
Home & Garden 749 4.77%
Gifts & Special Occasions 441 2.81%
Furniture & Home Decor 379 2.41%
Sporting Goods & Outdoor Gear 374 2.38%
Toys & Games 346 2.20%

Payment Providers Distribution

Apple Pay accounts for 34.1% of displayed detection occurrences (2,502 occurrences) , followed by JCB (13.1%) and VISA (11.0%) .

Base: 7,328 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

2,502 occurrences

JCB 13.1%

960 occurrences

VISA 11.0%

806 occurrences

643 occurrences

570 occurrences

533 occurrences

506 occurrences

406 occurrences

255 occurrences

147 occurrences

Visual Distribution

Distribution of top 10 Sentry payment providers (June 2026)
Distribution of payment providers in Sentry e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
Apple Pay 2502 34.14%
JCB 960 13.10%
VISA 806 11.00%
AliPay 643 8.77%
MasterCard 570 7.78%
Google Pay 533 7.27%
PayPal 506 6.91%
Stripe Connect 406 5.54%
UnionPay 255 3.48%
American Express 147 2.01%

Shipping Carriers Distribution

S.F. Express accounts for 45.6% of displayed detection occurrences (829 occurrences) , followed by UPS (20.8%) and DHL (10.1%) .

Base: 1,816 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

829 occurrences

UPS 20.8%

378 occurrences

DHL 10.1%

183 occurrences

FedEx 5.3%

97 occurrences

DPD 4.6%

83 occurrences

62 occurrences

GLS 3.0%

55 occurrences

55 occurrences

39 occurrences

35 occurrences

Visual Distribution

Distribution of top 10 Sentry shipping carriers (June 2026)
Distribution of shipping carriers in Sentry e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
S.F. Express 829 45.65%
UPS 378 20.81%
DHL 183 10.08%
FedEx 97 5.34%
DPD 83 4.57%
Hong Kong Post 62 3.41%
GLS 55 3.03%
Hermes 55 3.03%
Lalamove 39 2.15%
СДЭК 35 1.93%

Store Launch Timeline

Over the past 12 months, 4,503 new stores were launched in Sentry , with the highest activity in 2026-05 (649 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 14.4%

649 stores launched

2026-04 13.7%

618 stores launched

2026-03 11.6%

521 stores launched

2026-02 9.1%

411 stores launched

2026-01 9.6%

434 stores launched

2025-12 7.9%

356 stores launched

2025-11 6.9%

312 stores launched

2025-10 5.3%

237 stores launched

2025-09 6.8%

305 stores launched

2025-08 6.4%

289 stores launched

2025-07 6.0%

269 stores launched

2025-06 2.3%

102 stores launched

Monthly Trend

Monthly store launches in Sentry (June 2026)
Monthly store launches in Sentry over the past 12 months
Month Stores Launched Percentage
2026-05 649 14.41%
2026-04 618 13.72%
2026-03 521 11.57%
2026-02 411 9.13%
2026-01 434 9.64%
2025-12 356 7.91%
2025-11 312 6.93%
2025-10 237 5.26%
2025-09 305 6.77%
2025-08 289 6.42%
2025-07 269 5.97%
2025-06 102 2.27%

Active Stores by Launch Year

Currently, 15,638 active stores in Sentry are tracked in our database , with the most stores launched in 2026 (2,668 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 17.1%

2,668 active stores

2025 17.3%

2,710 active stores

2024 11.0%

1,722 active stores

2023 7.0%

1,099 active stores

2022 6.4%

1,004 active stores

2021 7.2%

1,132 active stores

2020 7.4%

1,154 active stores

2019 5.0%

789 active stores

2018 4.1%

642 active stores

2017 3.8%

588 active stores

2016 2.6%

410 active stores

2015 1.9%

293 active stores

2014 1.3%

209 active stores

2013 1.5%

236 active stores

2012 0.8%

125 active stores

Distribution by Launch Year

Active stores in Sentry by original launch year (June 2026)
Active stores in Sentry by launch year
Launch Year Active Stores Percentage
2026 2668 17.06%
2025 2710 17.33%
2024 1722 11.01%
2023 1099 7.03%
2022 1004 6.42%
2021 1132 7.24%
2020 1154 7.38%
2019 789 5.05%
2018 642 4.11%
2017 588 3.76%
2016 410 2.62%
2015 293 1.87%
2014 209 1.34%
2013 236 1.51%
2012 125 0.80%

Social Media Usage

Instagram accounts for 43.4% of displayed detection occurrences (12,474 occurrences) , followed by Facebook (43.3%) and YouTube (7.0%) .

Base: 28,747 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 43.4%

12,474 occurrences

Facebook 43.3%

12,454 occurrences

YouTube 7.0%

1,999 occurrences

WhatsApp 1.6%

449 occurrences

TikTok 1.4%

410 occurrences

LinkedIn 1.2%

331 occurrences

Pinterest 1.0%

275 occurrences

Twitter 0.8%

236 occurrences

X 0.4%

111 occurrences

Vimeo 0.0%

8 occurrences

Visual Distribution

Distribution of social media platforms in Sentry (June 2026)
Distribution of social media platforms in Sentry e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 12474 43.39%
Facebook 12454 43.32%
YouTube 1999 6.95%
WhatsApp 449 1.56%
TikTok 410 1.43%
LinkedIn 331 1.15%
Pinterest 275 0.96%
Twitter 236 0.82%
X 111 0.39%
Vimeo 8 0.03%

Geographic Distribution

India stores with 44.9% (7,056 active verified stores) , followed by Taiwan (25.5%) and Hong Kong (9.8%) .

Base: 15,718 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

India 44.9%

7,056 active verified stores

Taiwan 25.5%

4,011 active verified stores

1,546 active verified stores

531 active verified stores

159 active verified stores

156 active verified stores

Japan 0.8%

129 active verified stores

115 active verified stores

104 active verified stores

97 active verified stores

Visual Distribution

Geographic distribution of stores using Sentry (June 2026)
Geographic distribution of stores using Sentry
Country AI-Verified Store Count Market Share
India 7056 44.89%
Taiwan 4011 25.52%
Hong Kong 1546 9.84%
United States 531 3.38%
United Kingdom 159 1.01%
Indonesia 156 0.99%
Japan 129 0.82%
Germany 115 0.73%
Netherlands 104 0.66%
France 97 0.62%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 17k 100.00%
Emails 12.3k 72.23%
Phones 9.4k 55.30%
Ecommerce platform 16.9k 99.31%
Couriers 1.8k 10.68%
Payment Providers 4.1k 24.35%
Categories 13.3k 78.35%
Social Media 14.3k 84.07%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

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Market Intelligence

Understand the Sentry e-commerce landscape:

Analyze 15.7k verified e-commerce stores on Sentry - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Sentry e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Sentry e-commerce intelligence?

We track 15.7k verified Sentry e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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