Prismic Technology Adoption in E-commerce
Discover 507 verified e-commerce stores using Prismic. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 632 domains. 507 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
507 verified active stores out of 632 detected · 80.2% verification rate
E-commerce Platforms Distribution
Custom stores with 62.5% of stores with physical delivery (317 stores) , followed by Magento (16.0%) and Shopify (14.2%) .
Base: 507 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
317 stores
81 stores
72 stores
13 stores
11 stores
8 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
317 stores
81 stores
72 stores
13 stores
11 stores
8 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 317 | 62.52% |
| Magento | 81 | 15.98% |
| Shopify | 72 | 14.20% |
| BigCommerce | 13 | 2.56% |
| WooCommerce | 11 | 2.17% |
| PrestaShop | 8 | 1.58% |
| Salesforce Commerce Cloud | 1 | 0.20% |
| JTL Shop | 1 | 0.20% |
| Prosteps E-commerce Platform | 1 | 0.20% |
| Ikas | 1 | 0.20% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 50.2% share of detected Prismic e-commerce signals (317) , with Magento at 13.9% and Shopify at 15.2% (June 2026) .
Base: 632 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
317 websites
88 websites
96 websites
25 websites
31 websites
10 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
317 websites
88 websites
96 websites
25 websites
31 websites
10 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 317 | 50.16% |
| Magento | 88 | 13.92% |
| Shopify | 96 | 15.19% |
| BigCommerce | 25 | 3.96% |
| WooCommerce | 31 | 4.91% |
| PrestaShop | 10 | 1.58% |
| Salesforce Commerce Cloud | 1 | 0.16% |
| JTL Shop | 1 | 0.16% |
| Prosteps E-commerce Platform | 1 | 0.16% |
| Ikas | 1 | 0.16% |
Categories Distribution
Clothing & Accessories stores with 19.3% of all stores (98 stores) , followed by Health & Beauty (14.8%) and Tools & Hardware (8.9%) .
Base: 507 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
98 stores
75 stores
45 stores
43 stores
42 stores
32 stores
31 stores
29 stores
16 stores
14 stores
Visual Distribution
98 stores
75 stores
45 stores
43 stores
42 stores
32 stores
31 stores
29 stores
16 stores
14 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 98 | 19.33% |
| Health & Beauty | 75 | 14.79% |
| Tools & Hardware | 45 | 8.88% |
| Sporting Goods & Outdoor Gear | 43 | 8.48% |
| Food & Beverages | 42 | 8.28% |
| Home & Garden | 32 | 6.31% |
| Furniture & Home Decor | 31 | 6.11% |
| Arts & Entertainment | 29 | 5.72% |
| Business & Industrial | 16 | 3.16% |
| Toys & Games | 14 | 2.76% |
Payment Providers Distribution
PayPal accounts for 27.6% of displayed detection occurrences (135 occurrences) , followed by Klarna (16.5%) and American Express (11.4%) .
Base: 490 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
135 occurrences
81 occurrences
56 occurrences
55 occurrences
44 occurrences
28 occurrences
26 occurrences
24 occurrences
23 occurrences
18 occurrences
Visual Distribution
135 occurrences
81 occurrences
56 occurrences
55 occurrences
44 occurrences
28 occurrences
26 occurrences
24 occurrences
23 occurrences
18 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 135 | 27.55% |
| Klarna | 81 | 16.53% |
| American Express | 56 | 11.43% |
| MasterCard | 55 | 11.22% |
| Apple Pay | 44 | 8.98% |
| VISA | 28 | 5.71% |
| Google Pay | 26 | 5.31% |
| Bancontact | 24 | 4.90% |
| Stripe Connect | 23 | 4.69% |
| Mollie | 18 | 3.67% |
Shipping Carriers Distribution
DHL accounts for 35.3% of displayed detection occurrences (91 occurrences) , followed by UPS (14.3%) and FedEx (10.1%) .
Base: 258 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
91 occurrences
37 occurrences
26 occurrences
25 occurrences
17 occurrences
16 occurrences
13 occurrences
12 occurrences
11 occurrences
10 occurrences
Visual Distribution
91 occurrences
37 occurrences
26 occurrences
25 occurrences
17 occurrences
16 occurrences
13 occurrences
12 occurrences
11 occurrences
10 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 91 | 35.27% |
| UPS | 37 | 14.34% |
| FedEx | 26 | 10.08% |
| DPD | 25 | 9.69% |
| PostNL | 17 | 6.59% |
| Royal Mail | 16 | 6.20% |
| Australia Post | 13 | 5.04% |
| GLS | 12 | 4.65% |
| USPS | 11 | 4.26% |
| Colissimo | 10 | 3.88% |
Store Launch Timeline
Over the past 12 months, 29 new stores were launched in Prismic , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
6 stores launched
1 stores launched
2 stores launched
2 stores launched
3 stores launched
3 stores launched
1 stores launched
1 stores launched
4 stores launched
2 stores launched
3 stores launched
Monthly Trend
3.4% of last 12 months
20.7% of last 12 months
3.4% of last 12 months
6.9% of last 12 months
6.9% of last 12 months
10.3% of last 12 months
10.3% of last 12 months
3.4% of last 12 months
3.4% of last 12 months
13.8% of last 12 months
6.9% of last 12 months
10.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 3.45% |
| 2026-04 | 6 | 20.69% |
| 2026-03 | 1 | 3.45% |
| 2026-02 | 2 | 6.90% |
| 2026-01 | 2 | 6.90% |
| 2025-12 | 3 | 10.34% |
| 2025-11 | 3 | 10.34% |
| 2025-10 | 1 | 3.45% |
| 2025-09 | 1 | 3.45% |
| 2025-08 | 4 | 13.79% |
| 2025-07 | 2 | 6.90% |
| 2025-06 | 3 | 10.34% |
Active Stores by Launch Year
Currently, 492 active stores in Prismic are tracked in our database , with the most stores launched in 2026 (12 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12 active stores
32 active stores
37 active stores
28 active stores
18 active stores
27 active stores
38 active stores
13 active stores
27 active stores
24 active stores
15 active stores
6 active stores
14 active stores
18 active stores
9 active stores
Distribution by Launch Year
2.4% of tracked active stores
6.5% of tracked active stores
7.5% of tracked active stores
5.7% of tracked active stores
3.7% of tracked active stores
5.5% of tracked active stores
7.7% of tracked active stores
2.6% of tracked active stores
5.5% of tracked active stores
4.9% of tracked active stores
3.0% of tracked active stores
1.2% of tracked active stores
2.8% of tracked active stores
3.7% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12 | 2.44% |
| 2025 | 32 | 6.50% |
| 2024 | 37 | 7.52% |
| 2023 | 28 | 5.69% |
| 2022 | 18 | 3.66% |
| 2021 | 27 | 5.49% |
| 2020 | 38 | 7.72% |
| 2019 | 13 | 2.64% |
| 2018 | 27 | 5.49% |
| 2017 | 24 | 4.88% |
| 2016 | 15 | 3.05% |
| 2015 | 6 | 1.22% |
| 2014 | 14 | 2.85% |
| 2013 | 18 | 3.66% |
| 2012 | 9 | 1.83% |
Geographic Distribution
Netherlands stores with 15.6% (79 active verified stores) , followed by United States (15.0%) and United Kingdom (10.8%) .
Base: 507 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
79 active verified stores
76 active verified stores
55 active verified stores
43 active verified stores
42 active verified stores
28 active verified stores
14 active verified stores
13 active verified stores
12 active verified stores
9 active verified stores
Visual Distribution
79 active verified stores
76 active verified stores
55 active verified stores
43 active verified stores
42 active verified stores
28 active verified stores
14 active verified stores
13 active verified stores
12 active verified stores
9 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 79 | 15.58% |
| United States | 76 | 14.99% |
| United Kingdom | 55 | 10.85% |
| France | 43 | 8.48% |
| Germany | 42 | 8.28% |
| Australia | 28 | 5.52% |
| Canada | 14 | 2.76% |
| Belgium | 13 | 2.56% |
| New Zealand | 12 | 2.37% |
| Ireland | 9 | 1.78% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Tools & Hardware
Custom - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 632 | 100.00% |
| Emails | 295 | 46.68% |
| Phones | 309 | 48.89% |
| Ecommerce platform | 590 | 93.35% |
| Couriers | 207 | 32.75% |
| Payment Providers | 245 | 38.77% |
| Categories | 475 | 75.16% |
| Social Media | 518 | 81.96% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Prismic e-commerce landscape:
Analyze 507 verified e-commerce stores on Prismic - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Prismic e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Prismic e-commerce intelligence?
-
We track 507 verified Prismic e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 26.3% of displayed detection occurrences (396 occurrences) , followed by Facebook (25.7%) and YouTube (14.6%) .
Base: 1,508 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
396 occurrences
388 occurrences
220 occurrences
151 occurrences
111 occurrences
101 occurrences
93 occurrences
30 occurrences
15 occurrences
3 occurrences
Visual Distribution
396 occurrences
388 occurrences
220 occurrences
151 occurrences
111 occurrences
101 occurrences
93 occurrences
30 occurrences
15 occurrences
3 occurrences