Pinterest Conversion Tag Technology Adoption in E-commerce
Discover 16.6k verified e-commerce stores using Pinterest Conversion Tag. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 23.3k domains. 16.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
16.6k verified active stores out of 23.3k detected · 71.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 61.3% of stores with physical delivery (10,210 stores) , followed by Shopify (14.3%) and Squarespace Commerce (8.9%) .
Base: 16,649 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,210 stores
2,379 stores
1,476 stores
1,448 stores
216 stores
168 stores
136 stores
92 stores
68 stores
51 stores
Visual Distribution
10,210 stores
2,379 stores
1,476 stores
1,448 stores
216 stores
168 stores
136 stores
92 stores
68 stores
51 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 10210 | 61.33% |
| Shopify | 2379 | 14.29% |
| Squarespace Commerce | 1476 | 8.87% |
| Custom | 1448 | 8.70% |
| Dooca | 216 | 1.30% |
| Magento | 168 | 1.01% |
| BigCommerce | 136 | 0.82% |
| Irroba | 92 | 0.55% |
| Shopware | 68 | 0.41% |
| PrestaShop | 51 | 0.31% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 58.8% share of detected Pinterest Conversion Tag e-commerce signals (13,703) , with Shopify at 10.7% and Squarespace Commerce at 17.5% (June 2026) .
Base: 23,317 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
13,703 websites
2,504 websites
4,069 websites
1,448 websites
218 websites
192 websites
147 websites
93 websites
69 websites
62 websites
Visual Distribution
13,703 websites
2,504 websites
4,069 websites
1,448 websites
218 websites
192 websites
147 websites
93 websites
69 websites
62 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 13703 | 58.77% |
| Shopify | 2504 | 10.74% |
| Squarespace Commerce | 4069 | 17.45% |
| Custom | 1448 | 6.21% |
| Dooca | 218 | 0.93% |
| Magento | 192 | 0.82% |
| BigCommerce | 147 | 0.63% |
| Irroba | 93 | 0.40% |
| Shopware | 69 | 0.30% |
| PrestaShop | 62 | 0.27% |
Categories Distribution
Clothing & Accessories stores with 18.0% of all stores (2,995 stores) , followed by Arts & Entertainment (16.6%) and Health & Beauty (8.8%) .
Base: 16,649 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,995 stores
2,770 stores
1,471 stores
1,195 stores
1,117 stores
1,008 stores
789 stores
764 stores
761 stores
694 stores
Visual Distribution
2,995 stores
2,770 stores
1,471 stores
1,195 stores
1,117 stores
1,008 stores
789 stores
764 stores
761 stores
694 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2995 | 17.99% |
| Arts & Entertainment | 2770 | 16.64% |
| Health & Beauty | 1471 | 8.84% |
| Jewelry & Watches | 1195 | 7.18% |
| Gifts & Special Occasions | 1117 | 6.71% |
| Home & Garden | 1008 | 6.05% |
| Food & Beverages | 789 | 4.74% |
| Furniture & Home Decor | 764 | 4.59% |
| Toys & Games | 761 | 4.57% |
| Sporting Goods & Outdoor Gear | 694 | 4.17% |
Payment Providers Distribution
PayPal accounts for 29.7% of displayed detection occurrences (3,411 occurrences) , followed by Stripe Connect (17.8%) and American Express (12.1%) .
Base: 11,503 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,411 occurrences
2,046 occurrences
1,389 occurrences
1,272 occurrences
1,026 occurrences
835 occurrences
780 occurrences
334 occurrences
206 occurrences
204 occurrences
Visual Distribution
3,411 occurrences
2,046 occurrences
1,389 occurrences
1,272 occurrences
1,026 occurrences
835 occurrences
780 occurrences
334 occurrences
206 occurrences
204 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 3411 | 29.65% |
| Stripe Connect | 2046 | 17.79% |
| American Express | 1389 | 12.08% |
| MasterCard | 1272 | 11.06% |
| Apple Pay | 1026 | 8.92% |
| Google Pay | 835 | 7.26% |
| Klarna | 780 | 6.78% |
| VISA | 334 | 2.90% |
| Bancontact | 206 | 1.79% |
| Amazon Pay | 204 | 1.77% |
Shipping Carriers Distribution
USPS accounts for 20.8% of displayed detection occurrences (1,416 occurrences) , followed by DHL (18.5%) and UPS (18.0%) .
Base: 6,795 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,416 occurrences
1,258 occurrences
1,220 occurrences
922 occurrences
447 occurrences
367 occurrences
347 occurrences
330 occurrences
247 occurrences
241 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 1416 | 20.84% |
| DHL | 1258 | 18.51% |
| UPS | 1220 | 17.95% |
| FedEx | 922 | 13.57% |
| Royal Mail | 447 | 6.58% |
| DPD | 367 | 5.40% |
| Colissimo | 347 | 5.11% |
| Correios | 330 | 4.86% |
| GLS | 247 | 3.64% |
| La Poste | 241 | 3.55% |
Store Launch Timeline
Over the past 12 months, 1,606 new stores were launched in Pinterest Conversion Tag , with the highest activity in 2026-05 (90 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
90 stores launched
80 stores launched
75 stores launched
87 stores launched
122 stores launched
136 stores launched
179 stores launched
191 stores launched
193 stores launched
149 stores launched
211 stores launched
93 stores launched
Monthly Trend
5.6% of last 12 months
5.0% of last 12 months
4.7% of last 12 months
5.4% of last 12 months
7.6% of last 12 months
8.5% of last 12 months
11.1% of last 12 months
11.9% of last 12 months
12.0% of last 12 months
9.3% of last 12 months
13.1% of last 12 months
5.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 90 | 5.60% |
| 2026-04 | 80 | 4.98% |
| 2026-03 | 75 | 4.67% |
| 2026-02 | 87 | 5.42% |
| 2026-01 | 122 | 7.60% |
| 2025-12 | 136 | 8.47% |
| 2025-11 | 179 | 11.15% |
| 2025-10 | 191 | 11.89% |
| 2025-09 | 193 | 12.02% |
| 2025-08 | 149 | 9.28% |
| 2025-07 | 211 | 13.14% |
| 2025-06 | 93 | 5.79% |
Active Stores by Launch Year
Currently, 16,489 active stores in Pinterest Conversion Tag are tracked in our database , with the most stores launched in 2026 (459 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
459 active stores
1,936 active stores
1,648 active stores
1,401 active stores
1,194 active stores
1,499 active stores
1,420 active stores
935 active stores
907 active stores
845 active stores
552 active stores
390 active stores
455 active stores
529 active stores
287 active stores
Distribution by Launch Year
2.8% of tracked active stores
11.7% of tracked active stores
10.0% of tracked active stores
8.5% of tracked active stores
7.2% of tracked active stores
9.1% of tracked active stores
8.6% of tracked active stores
5.7% of tracked active stores
5.5% of tracked active stores
5.1% of tracked active stores
3.3% of tracked active stores
2.4% of tracked active stores
2.8% of tracked active stores
3.2% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 459 | 2.78% |
| 2025 | 1936 | 11.74% |
| 2024 | 1648 | 9.99% |
| 2023 | 1401 | 8.50% |
| 2022 | 1194 | 7.24% |
| 2021 | 1499 | 9.09% |
| 2020 | 1420 | 8.61% |
| 2019 | 935 | 5.67% |
| 2018 | 907 | 5.50% |
| 2017 | 845 | 5.12% |
| 2016 | 552 | 3.35% |
| 2015 | 390 | 2.37% |
| 2014 | 455 | 2.76% |
| 2013 | 529 | 3.21% |
| 2012 | 287 | 1.74% |
Geographic Distribution
United States stores with 34.7% (5,771 active verified stores) , followed by United Kingdom (8.3%) and France (6.7%) .
Base: 16,649 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
5,771 active verified stores
1,384 active verified stores
1,109 active verified stores
884 active verified stores
719 active verified stores
600 active verified stores
532 active verified stores
488 active verified stores
486 active verified stores
334 active verified stores
Visual Distribution
5,771 active verified stores
1,384 active verified stores
1,109 active verified stores
884 active verified stores
719 active verified stores
600 active verified stores
532 active verified stores
488 active verified stores
486 active verified stores
334 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 5771 | 34.66% |
| United Kingdom | 1384 | 8.31% |
| France | 1109 | 6.66% |
| Germany | 884 | 5.31% |
| Brazil | 719 | 4.32% |
| Netherlands | 600 | 3.60% |
| Australia | 532 | 3.20% |
| Canada | 488 | 2.93% |
| Spain | 486 | 2.92% |
| Italy | 334 | 2.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Toys & Games
Custom - Health & Beauty
Custom - Toys & Games
Custom - Toys & Games
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23.3k | 100.00% |
| Emails | 12.9k | 55.22% |
| Phones | 7.3k | 31.24% |
| Ecommerce platform | 23.2k | 99.58% |
| Couriers | 5.5k | 23.64% |
| Payment Providers | 6.8k | 29.33% |
| Categories | 16.2k | 69.32% |
| Social Media | 20.9k | 89.45% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Pinterest Conversion Tag e-commerce landscape:
Analyze 16.6k verified e-commerce stores on Pinterest Conversion Tag - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Pinterest Conversion Tag e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Pinterest Conversion Tag e-commerce intelligence?
-
We track 16.6k verified Pinterest Conversion Tag e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 26.0% of displayed detection occurrences (13,412 occurrences) , followed by Facebook (24.1%) and Pinterest (17.8%) .
Base: 51,503 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
13,412 occurrences
12,418 occurrences
9,188 occurrences
5,070 occurrences
3,399 occurrences
3,174 occurrences
2,046 occurrences
1,646 occurrences
1,066 occurrences
84 occurrences
Visual Distribution
13,412 occurrences
12,418 occurrences
9,188 occurrences
5,070 occurrences
3,399 occurrences
3,174 occurrences
2,046 occurrences
1,646 occurrences
1,066 occurrences
84 occurrences