Irroba Market Share & Real Store Usage
Explore 1.3k verified e-commerce stores built on Irroba. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 1.4k domains. 1.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.3k verified active stores out of 1.4k detected · 97.5% verification rate
Categories Distribution
Clothing & Accessories stores with 47.9% of all stores (634 stores) , followed by Tools & Hardware (9.0%) and Health & Beauty (7.0%) .
Base: 1,323 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
634 stores
119 stores
92 stores
83 stores
72 stores
50 stores
50 stores
46 stores
40 stores
25 stores
Visual Distribution
634 stores
119 stores
92 stores
83 stores
72 stores
50 stores
50 stores
46 stores
40 stores
25 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 634 | 47.92% |
| Tools & Hardware | 119 | 8.99% |
| Health & Beauty | 92 | 6.95% |
| Jewelry & Watches | 83 | 6.27% |
| Sporting Goods & Outdoor Gear | 72 | 5.44% |
| Vehicles & Parts | 50 | 3.78% |
| Home & Garden | 50 | 3.78% |
| Food & Beverages | 46 | 3.48% |
| Business & Industrial | 40 | 3.02% |
| Electronics & Technology | 25 | 1.89% |
Payment Providers Distribution
Boleto accounts for 59.5% of displayed detection occurrences (91 occurrences) , followed by American Express (10.5%) and Mercado Pago (8.5%) .
Base: 153 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
91 occurrences
16 occurrences
13 occurrences
13 occurrences
6 occurrences
6 occurrences
3 occurrences
2 occurrences
2 occurrences
1 occurrences
Visual Distribution
91 occurrences
16 occurrences
13 occurrences
13 occurrences
6 occurrences
6 occurrences
3 occurrences
2 occurrences
2 occurrences
1 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Boleto | 91 | 59.48% |
| American Express | 16 | 10.46% |
| Mercado Pago | 13 | 8.50% |
| Hipercard | 13 | 8.50% |
| PagSeguro | 6 | 3.92% |
| Pagar.me | 6 | 3.92% |
| PayPal | 3 | 1.96% |
| MasterCard | 2 | 1.31% |
| Wirecard | 2 | 1.31% |
| VISA | 1 | 0.65% |
Shipping Carriers Distribution
Correios accounts for 70.9% of displayed detection occurrences (127 occurrences) , followed by Estes (25.1%) and TNT (1.7%) .
Base: 179 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
127 occurrences
45 occurrences
3 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 127 | 70.95% |
| Estes | 45 | 25.14% |
| TNT | 3 | 1.68% |
| DHL | 1 | 0.56% |
| JX | 1 | 0.56% |
| Total Express | 1 | 0.56% |
| Loggi | 1 | 0.56% |
Store Launch Timeline
Over the past 12 months, 123 new stores were launched in Irroba , with the highest activity in 2026-05 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
12 stores launched
11 stores launched
11 stores launched
10 stores launched
5 stores launched
8 stores launched
13 stores launched
15 stores launched
10 stores launched
13 stores launched
4 stores launched
Monthly Trend
8.9% of last 12 months
9.8% of last 12 months
8.9% of last 12 months
8.9% of last 12 months
8.1% of last 12 months
4.1% of last 12 months
6.5% of last 12 months
10.6% of last 12 months
12.2% of last 12 months
8.1% of last 12 months
10.6% of last 12 months
3.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11 | 8.94% |
| 2026-04 | 12 | 9.76% |
| 2026-03 | 11 | 8.94% |
| 2026-02 | 11 | 8.94% |
| 2026-01 | 10 | 8.13% |
| 2025-12 | 5 | 4.07% |
| 2025-11 | 8 | 6.50% |
| 2025-10 | 13 | 10.57% |
| 2025-09 | 15 | 12.20% |
| 2025-08 | 10 | 8.13% |
| 2025-07 | 13 | 10.57% |
| 2025-06 | 4 | 3.25% |
Active Stores by Launch Year
Currently, 1,322 active stores in Irroba are tracked in our database , with the most stores launched in 2026 (55 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
55 active stores
121 active stores
109 active stores
98 active stores
89 active stores
102 active stores
124 active stores
74 active stores
57 active stores
98 active stores
38 active stores
32 active stores
22 active stores
32 active stores
20 active stores
Distribution by Launch Year
4.2% of tracked active stores
9.2% of tracked active stores
8.2% of tracked active stores
7.4% of tracked active stores
6.7% of tracked active stores
7.7% of tracked active stores
9.4% of tracked active stores
5.6% of tracked active stores
4.3% of tracked active stores
7.4% of tracked active stores
2.9% of tracked active stores
2.4% of tracked active stores
1.7% of tracked active stores
2.4% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 55 | 4.16% |
| 2025 | 121 | 9.15% |
| 2024 | 109 | 8.25% |
| 2023 | 98 | 7.41% |
| 2022 | 89 | 6.73% |
| 2021 | 102 | 7.72% |
| 2020 | 124 | 9.38% |
| 2019 | 74 | 5.60% |
| 2018 | 57 | 4.31% |
| 2017 | 98 | 7.41% |
| 2016 | 38 | 2.87% |
| 2015 | 32 | 2.42% |
| 2014 | 22 | 1.66% |
| 2013 | 32 | 2.42% |
| 2012 | 20 | 1.51% |
Geographic Distribution
Brazil stores with 100.0% (1,323 active verified stores) .
Base: 1,323 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,323 active verified stores
Visual Distribution
1,323 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 1323 | 100.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Irroba - Clothing & Accessories
Irroba - Clothing & Accessories
Irroba - Health & Beauty
Irroba - Jewelry & Watches
Irroba - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Irroba - Clothing & Accessories
Irroba - Tools & Hardware
Irroba - Jewelry & Watches
Irroba - Clothing & Accessories
Irroba - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 17 | 1.25% |
| Phones | 765 | 56.37% |
| Ecommerce platform | 1.4k | 100.00% |
| Couriers | 156 | 11.50% |
| Payment Providers | 109 | 8.03% |
| Categories | 1.3k | 95.65% |
| Social Media | 1.3k | 93.29% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Irroba e-commerce landscape:
Analyze 1.3k verified e-commerce stores on Irroba - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Irroba e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Irroba e-commerce intelligence?
-
We track 1.3k verified Irroba e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.3% of displayed detection occurrences (1,129 occurrences) , followed by WhatsApp (29.4%) and Facebook (22.7%) .
Base: 3,724 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,129 occurrences
1,096 occurrences
844 occurrences
293 occurrences
166 occurrences
84 occurrences
71 occurrences
35 occurrences
4 occurrences
2 occurrences
Visual Distribution
1,129 occurrences
1,096 occurrences
844 occurrences
293 occurrences
166 occurrences
84 occurrences
71 occurrences
35 occurrences
4 occurrences
2 occurrences