OptinMonster Technology Adoption in E-commerce
Discover 1.1k verified e-commerce stores using OptinMonster. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.1k domains. 1.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.1k verified active stores out of 3.1k detected · 35.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.0% of stores with physical delivery (1,061 stores) , followed by Custom (2.7%) and Commerce7 (0.2%) .
Base: 1,094 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,061 stores
30 stores
2 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
1,061 stores
30 stores
2 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1061 | 96.98% |
| Custom | 30 | 2.74% |
| Commerce7 | 2 | 0.18% |
| Miva | 1 | 0.09% |
| Magento | 0 | 0.00% |
| Tray | 0 | 0.00% |
| Cafe24 | 0 | 0.00% |
| HCL Commerce | 0 | 0.00% |
| Accesso | 0 | 0.00% |
| CloudCart | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.5% share of detected OptinMonster e-commerce signals (3,022) , with Custom at 1.0% and Commerce7 at 0.1% (June 2026) .
Base: 3,101 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,022 websites
30 websites
4 websites
2 websites
3 websites
1 websites
1 websites
2 websites
1 websites
1 websites
Visual Distribution
3,022 websites
30 websites
4 websites
2 websites
3 websites
1 websites
1 websites
2 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 3022 | 97.45% |
| Custom | 30 | 0.97% |
| Commerce7 | 4 | 0.13% |
| Miva | 2 | 0.06% |
| Magento | 3 | 0.10% |
| Tray | 1 | 0.03% |
| Cafe24 | 1 | 0.03% |
| HCL Commerce | 2 | 0.06% |
| Accesso | 1 | 0.03% |
| CloudCart | 1 | 0.03% |
Categories Distribution
Health & Beauty stores with 23.9% of all stores (261 stores) , followed by Food & Beverages (10.6%) and Sporting Goods & Outdoor Gear (10.0%) .
Base: 1,094 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
261 stores
116 stores
109 stores
77 stores
58 stores
52 stores
47 stores
42 stores
42 stores
39 stores
Visual Distribution
261 stores
116 stores
109 stores
77 stores
58 stores
52 stores
47 stores
42 stores
42 stores
39 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 261 | 23.86% |
| Food & Beverages | 116 | 10.60% |
| Sporting Goods & Outdoor Gear | 109 | 9.96% |
| Clothing & Accessories | 77 | 7.04% |
| Arts & Entertainment | 58 | 5.30% |
| Home & Garden | 52 | 4.75% |
| Toys & Games | 47 | 4.30% |
| Gifts & Special Occasions | 42 | 3.84% |
| Tools & Hardware | 42 | 3.84% |
| Jewelry & Watches | 39 | 3.56% |
Payment Providers Distribution
PayPal accounts for 28.3% of displayed detection occurrences (162 occurrences) , followed by MasterCard (15.9%) and Stripe Connect (15.6%) .
Base: 572 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
162 occurrences
91 occurrences
89 occurrences
79 occurrences
45 occurrences
29 occurrences
21 occurrences
20 occurrences
20 occurrences
16 occurrences
Visual Distribution
162 occurrences
91 occurrences
89 occurrences
79 occurrences
45 occurrences
29 occurrences
21 occurrences
20 occurrences
20 occurrences
16 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 162 | 28.32% |
| MasterCard | 91 | 15.91% |
| Stripe Connect | 89 | 15.56% |
| American Express | 79 | 13.81% |
| Klarna | 45 | 7.87% |
| Apple Pay | 29 | 5.07% |
| Google Pay | 21 | 3.67% |
| Bolt | 20 | 3.50% |
| VISA | 20 | 3.50% |
| Bancontact | 16 | 2.80% |
Shipping Carriers Distribution
UPS accounts for 24.0% of displayed detection occurrences (100 occurrences) , followed by USPS (21.6%) and FedEx (16.3%) .
Base: 416 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
100 occurrences
90 occurrences
68 occurrences
56 occurrences
27 occurrences
19 occurrences
17 occurrences
14 occurrences
13 occurrences
12 occurrences
Visual Distribution
100 occurrences
90 occurrences
68 occurrences
56 occurrences
27 occurrences
19 occurrences
17 occurrences
14 occurrences
13 occurrences
12 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 100 | 24.04% |
| USPS | 90 | 21.63% |
| FedEx | 68 | 16.35% |
| DHL | 56 | 13.46% |
| DPD | 27 | 6.49% |
| Royal Mail | 19 | 4.57% |
| GLS | 17 | 4.09% |
| Australia Post | 14 | 3.37% |
| Speedy | 13 | 3.13% |
| PostNL | 12 | 2.88% |
Store Launch Timeline
Over the past 12 months, 96 new stores were launched in OptinMonster , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
5 stores launched
4 stores launched
2 stores launched
7 stores launched
10 stores launched
8 stores launched
10 stores launched
11 stores launched
13 stores launched
13 stores launched
6 stores launched
Monthly Trend
7.3% of last 12 months
5.2% of last 12 months
4.2% of last 12 months
2.1% of last 12 months
7.3% of last 12 months
10.4% of last 12 months
8.3% of last 12 months
10.4% of last 12 months
11.5% of last 12 months
13.5% of last 12 months
13.5% of last 12 months
6.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7 | 7.29% |
| 2026-04 | 5 | 5.21% |
| 2026-03 | 4 | 4.17% |
| 2026-02 | 2 | 2.08% |
| 2026-01 | 7 | 7.29% |
| 2025-12 | 10 | 10.42% |
| 2025-11 | 8 | 8.33% |
| 2025-10 | 10 | 10.42% |
| 2025-09 | 11 | 11.46% |
| 2025-08 | 13 | 13.54% |
| 2025-07 | 13 | 13.54% |
| 2025-06 | 6 | 6.25% |
Active Stores by Launch Year
Currently, 1,091 active stores in OptinMonster are tracked in our database , with the most stores launched in 2026 (25 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
25 active stores
128 active stores
97 active stores
76 active stores
84 active stores
89 active stores
80 active stores
53 active stores
85 active stores
49 active stores
29 active stores
38 active stores
31 active stores
38 active stores
23 active stores
Distribution by Launch Year
2.3% of tracked active stores
11.7% of tracked active stores
8.9% of tracked active stores
7.0% of tracked active stores
7.7% of tracked active stores
8.2% of tracked active stores
7.3% of tracked active stores
4.9% of tracked active stores
7.8% of tracked active stores
4.5% of tracked active stores
2.7% of tracked active stores
3.5% of tracked active stores
2.8% of tracked active stores
3.5% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 25 | 2.29% |
| 2025 | 128 | 11.73% |
| 2024 | 97 | 8.89% |
| 2023 | 76 | 6.97% |
| 2022 | 84 | 7.70% |
| 2021 | 89 | 8.16% |
| 2020 | 80 | 7.33% |
| 2019 | 53 | 4.86% |
| 2018 | 85 | 7.79% |
| 2017 | 49 | 4.49% |
| 2016 | 29 | 2.66% |
| 2015 | 38 | 3.48% |
| 2014 | 31 | 2.84% |
| 2013 | 38 | 3.48% |
| 2012 | 23 | 2.11% |
Geographic Distribution
United States stores with 39.2% (429 active verified stores) , followed by United Kingdom (7.1%) and Australia (6.0%) .
Base: 1,094 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
429 active verified stores
78 active verified stores
66 active verified stores
42 active verified stores
33 active verified stores
29 active verified stores
29 active verified stores
23 active verified stores
19 active verified stores
15 active verified stores
Visual Distribution
429 active verified stores
78 active verified stores
66 active verified stores
42 active verified stores
33 active verified stores
29 active verified stores
29 active verified stores
23 active verified stores
19 active verified stores
15 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 429 | 39.21% |
| United Kingdom | 78 | 7.13% |
| Australia | 66 | 6.03% |
| Canada | 42 | 3.84% |
| France | 33 | 3.02% |
| Netherlands | 29 | 2.65% |
| Italy | 29 | 2.65% |
| Germany | 23 | 2.10% |
| South Africa | 19 | 1.74% |
| Belgium | 15 | 1.37% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Jewelry & Watches
WooCommerce
WooCommerce
Miva
WooCommerce - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Jewelry & Watches
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Furniture & Home Decor
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.1k | 100.00% |
| Emails | 1.7k | 53.92% |
| Phones | 884 | 28.51% |
| Ecommerce platform | 3.1k | 99.16% |
| Couriers | 414 | 13.35% |
| Payment Providers | 654 | 21.09% |
| Categories | 1.1k | 35.89% |
| Social Media | 2.6k | 83.65% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the OptinMonster e-commerce landscape:
Analyze 1.1k verified e-commerce stores on OptinMonster - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across OptinMonster e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the OptinMonster e-commerce intelligence?
-
We track 1.1k verified OptinMonster e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.9% of displayed detection occurrences (812 occurrences) , followed by Instagram (27.2%) and YouTube (12.5%) .
Base: 2,913 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
812 occurrences
792 occurrences
365 occurrences
221 occurrences
186 occurrences
173 occurrences
156 occurrences
154 occurrences
46 occurrences
8 occurrences
Visual Distribution
812 occurrences
792 occurrences
365 occurrences
221 occurrences
186 occurrences
173 occurrences
156 occurrences
154 occurrences
46 occurrences
8 occurrences