OptiMonk Technology Adoption in E-commerce
Discover 9.9k verified e-commerce stores using OptiMonk. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 11k domains. 9.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
9.9k verified active stores out of 11k detected · 90.4% verification rate
E-commerce Platforms Distribution
Shopify stores with 67.0% of stores with physical delivery (6,660 stores) , followed by Shoprenter (13.2%) and WooCommerce (7.9%) .
Base: 9,934 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,660 stores
1,314 stores
789 stores
254 stores
199 stores
174 stores
164 stores
56 stores
42 stores
29 stores
Visual Distribution
6,660 stores
1,314 stores
789 stores
254 stores
199 stores
174 stores
164 stores
56 stores
42 stores
29 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 6660 | 67.04% |
| Shoprenter | 1314 | 13.23% |
| WooCommerce | 789 | 7.94% |
| Custom | 254 | 2.56% |
| Unas | 199 | 2.00% |
| Unas, UNAS | 174 | 1.75% |
| UNAS, Unas | 164 | 1.65% |
| BigCommerce | 56 | 0.56% |
| Magento | 42 | 0.42% |
| PrestaShop | 29 | 0.29% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 64.0% share of detected OptiMonk e-commerce signals (7,030) , with Shoprenter at 12.2% and WooCommerce at 12.0% (June 2026) .
Base: 10,992 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
7,030 websites
1,339 websites
1,324 websites
254 websites
201 websites
176 websites
164 websites
59 websites
53 websites
31 websites
Visual Distribution
7,030 websites
1,339 websites
1,324 websites
254 websites
201 websites
176 websites
164 websites
59 websites
53 websites
31 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 7030 | 63.96% |
| Shoprenter | 1339 | 12.18% |
| WooCommerce | 1324 | 12.05% |
| Custom | 254 | 2.31% |
| Unas | 201 | 1.83% |
| Unas, UNAS | 176 | 1.60% |
| UNAS, Unas | 164 | 1.49% |
| BigCommerce | 59 | 0.54% |
| Magento | 53 | 0.48% |
| PrestaShop | 31 | 0.28% |
Categories Distribution
Health & Beauty stores with 21.4% of all stores (2,122 stores) , followed by Clothing & Accessories (15.8%) and Food & Beverages (9.8%) .
Base: 9,934 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,122 stores
1,570 stores
972 stores
718 stores
690 stores
446 stores
399 stores
315 stores
291 stores
288 stores
Visual Distribution
2,122 stores
1,570 stores
972 stores
718 stores
690 stores
446 stores
399 stores
315 stores
291 stores
288 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2122 | 21.36% |
| Clothing & Accessories | 1570 | 15.80% |
| Food & Beverages | 972 | 9.78% |
| Home & Garden | 718 | 7.23% |
| Sporting Goods & Outdoor Gear | 690 | 6.95% |
| Jewelry & Watches | 446 | 4.49% |
| Toys & Games | 399 | 4.02% |
| Electronics & Technology | 315 | 3.17% |
| Furniture & Home Decor | 291 | 2.93% |
| Tools & Hardware | 288 | 2.90% |
Payment Providers Distribution
PayPal accounts for 21.1% of displayed detection occurrences (433 occurrences) , followed by MasterCard (17.3%) and VISA (10.2%) .
Base: 2,053 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
433 occurrences
356 occurrences
210 occurrences
201 occurrences
192 occurrences
163 occurrences
163 occurrences
153 occurrences
118 occurrences
64 occurrences
Visual Distribution
433 occurrences
356 occurrences
210 occurrences
201 occurrences
192 occurrences
163 occurrences
163 occurrences
153 occurrences
118 occurrences
64 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 433 | 21.09% |
| MasterCard | 356 | 17.34% |
| VISA | 210 | 10.23% |
| American Express | 201 | 9.79% |
| Stripe Connect | 192 | 9.35% |
| Klarna | 163 | 7.94% |
| Apple Pay | 163 | 7.94% |
| Google Pay | 153 | 7.45% |
| Bolt | 118 | 5.75% |
| JCB | 64 | 3.12% |
Shipping Carriers Distribution
GLS accounts for 46.6% of displayed detection occurrences (1,247 occurrences) , followed by Magyar Posta (17.6%) and DPD (9.4%) .
Base: 2,678 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,247 occurrences
471 occurrences
251 occurrences
219 occurrences
152 occurrences
137 occurrences
96 occurrences
53 occurrences
27 occurrences
25 occurrences
Visual Distribution
1,247 occurrences
471 occurrences
251 occurrences
219 occurrences
152 occurrences
137 occurrences
96 occurrences
53 occurrences
27 occurrences
25 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| GLS | 1247 | 46.56% |
| Magyar Posta | 471 | 17.59% |
| DPD | 251 | 9.37% |
| UPS | 219 | 8.18% |
| FedEx | 152 | 5.68% |
| DHL | 137 | 5.12% |
| USPS | 96 | 3.58% |
| Royal Mail | 53 | 1.98% |
| TNT | 27 | 1.01% |
| Australia Post | 25 | 0.93% |
Store Launch Timeline
Over the past 12 months, 906 new stores were launched in OptiMonk , with the highest activity in 2026-05 (39 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
39 stores launched
44 stores launched
85 stores launched
55 stores launched
80 stores launched
75 stores launched
116 stores launched
102 stores launched
77 stores launched
89 stores launched
104 stores launched
40 stores launched
Monthly Trend
4.3% of last 12 months
4.9% of last 12 months
9.4% of last 12 months
6.1% of last 12 months
8.8% of last 12 months
8.3% of last 12 months
12.8% of last 12 months
11.3% of last 12 months
8.5% of last 12 months
9.8% of last 12 months
11.5% of last 12 months
4.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 39 | 4.30% |
| 2026-04 | 44 | 4.86% |
| 2026-03 | 85 | 9.38% |
| 2026-02 | 55 | 6.07% |
| 2026-01 | 80 | 8.83% |
| 2025-12 | 75 | 8.28% |
| 2025-11 | 116 | 12.80% |
| 2025-10 | 102 | 11.26% |
| 2025-09 | 77 | 8.50% |
| 2025-08 | 89 | 9.82% |
| 2025-07 | 104 | 11.48% |
| 2025-06 | 40 | 4.42% |
Active Stores by Launch Year
Currently, 9,900 active stores in OptiMonk are tracked in our database , with the most stores launched in 2026 (304 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
304 active stores
1,158 active stores
1,082 active stores
947 active stores
879 active stores
858 active stores
750 active stores
460 active stores
510 active stores
518 active stores
255 active stores
231 active stores
218 active stores
287 active stores
192 active stores
Distribution by Launch Year
3.1% of tracked active stores
11.7% of tracked active stores
10.9% of tracked active stores
9.6% of tracked active stores
8.9% of tracked active stores
8.7% of tracked active stores
7.6% of tracked active stores
4.6% of tracked active stores
5.2% of tracked active stores
5.2% of tracked active stores
2.6% of tracked active stores
2.3% of tracked active stores
2.2% of tracked active stores
2.9% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 304 | 3.07% |
| 2025 | 1158 | 11.70% |
| 2024 | 1082 | 10.93% |
| 2023 | 947 | 9.57% |
| 2022 | 879 | 8.88% |
| 2021 | 858 | 8.67% |
| 2020 | 750 | 7.58% |
| 2019 | 460 | 4.65% |
| 2018 | 510 | 5.15% |
| 2017 | 518 | 5.23% |
| 2016 | 255 | 2.58% |
| 2015 | 231 | 2.33% |
| 2014 | 218 | 2.20% |
| 2013 | 287 | 2.90% |
| 2012 | 192 | 1.94% |
Geographic Distribution
United States stores with 28.1% (2,794 active verified stores) , followed by Hungary (22.6%) and United Kingdom (8.9%) .
Base: 9,934 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,794 active verified stores
2,247 active verified stores
885 active verified stores
494 active verified stores
360 active verified stores
332 active verified stores
313 active verified stores
198 active verified stores
156 active verified stores
139 active verified stores
Visual Distribution
2,794 active verified stores
2,247 active verified stores
885 active verified stores
494 active verified stores
360 active verified stores
332 active verified stores
313 active verified stores
198 active verified stores
156 active verified stores
139 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2794 | 28.13% |
| Hungary | 2247 | 22.62% |
| United Kingdom | 885 | 8.91% |
| Australia | 494 | 4.97% |
| Canada | 360 | 3.62% |
| France | 332 | 3.34% |
| Germany | 313 | 3.15% |
| India | 198 | 1.99% |
| Netherlands | 156 | 1.57% |
| Italy | 139 | 1.40% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Magento - Baby & Toddler
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Shopify - Clothing & Accessories
Shopify
Shopify - Toys & Games
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11k | 100.00% |
| Emails | 4.4k | 39.74% |
| Phones | 5k | 45.68% |
| Ecommerce platform | 11k | 99.72% |
| Couriers | 2k | 18.21% |
| Payment Providers | 1.3k | 11.92% |
| Categories | 9.3k | 85.04% |
| Social Media | 9.1k | 82.98% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the OptiMonk e-commerce landscape:
Analyze 9.9k verified e-commerce stores on OptiMonk - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across OptiMonk e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the OptiMonk e-commerce intelligence?
-
We track 9.9k verified OptiMonk e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.4% of displayed detection occurrences (7,449 occurrences) , followed by Facebook (28.8%) and YouTube (12.2%) .
Base: 24,513 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,449 occurrences
7,066 occurrences
2,985 occurrences
2,981 occurrences
1,615 occurrences
948 occurrences
790 occurrences
367 occurrences
211 occurrences
101 occurrences
Visual Distribution
7,449 occurrences
7,066 occurrences
2,985 occurrences
2,981 occurrences
1,615 occurrences
948 occurrences
790 occurrences
367 occurrences
211 occurrences
101 occurrences