Open Graph Technology Adoption in E-commerce
Discover 7.2m verified e-commerce stores using Open Graph. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 11.7m domains. 7.2m verified as active stores with physical delivery.
· · Next full refresh: March 2026
7.2m verified active stores out of 11.7m detected · 61.5% verification rate
E-commerce Platforms Distribution
Shopify leads with 47.0% of stores with physical delivery (3,211,128 stores) , followed by WooCommerce (21.8%) and Custom (17.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,211,128 stores
1,492,670 stores
1,190,314 stores
312,096 stores
119,888 stores
109,635 stores
88,317 stores
74,757 stores
53,410 stores
35,670 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 3211128 | 46.97% |
| WooCommerce | 1492670 | 21.83% |
| Custom | 1190314 | 17.41% |
| Wix eCommerce | 312096 | 4.56% |
| Nuvemshop | 119888 | 1.75% |
| PrestaShop | 109635 | 1.60% |
| Squarespace Commerce | 88317 | 1.29% |
| 1C-Bitrix | 74757 | 1.09% |
| OpenCart | 53410 | 0.78% |
| Big Cartel | 35670 | 0.52% |
| YouCan | 35462 | 0.52% |
| GoDaddy Online Store | 34354 | 0.50% |
| Shoptet | 32018 | 0.47% |
| Loja Integrada | 23931 | 0.35% |
| Shopware | 23316 | 0.34% |
All Stores Distribution
Shopify holds 32.0% share of all Open Graph e-commerce stores (3,522,207) , with WooCommerce at 31.8% and Custom at 10.8% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,522,207 stores
3,497,075 stores
1,190,314 stores
1,355,581 stores
124,624 stores
124,020 stores
641,540 stores
175,480 stores
67,742 stores
44,738 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3522207 | 32.04% |
| WooCommerce | 3497075 | 31.81% |
| Custom | 1190314 | 10.83% |
| Wix eCommerce | 1355581 | 12.33% |
| Nuvemshop | 124624 | 1.13% |
| PrestaShop | 124020 | 1.13% |
| Squarespace Commerce | 641540 | 5.84% |
| 1C-Bitrix | 175480 | 1.60% |
| OpenCart | 67742 | 0.62% |
| Big Cartel | 44738 | 0.41% |
| YouCan | 36648 | 0.33% |
| GoDaddy Online Store | 128073 | 1.17% |
| Shoptet | 33623 | 0.31% |
| Loja Integrada | 24826 | 0.23% |
| Shopware | 25927 | 0.24% |
Categories Distribution
Clothing & Accessories leads with 27.0% of all stores (1,432,768 stores) , followed by Health & Beauty (17.7%) and Food & Beverages (8.8%) .
Base: 5,304,908 AI-verified stores with physical delivery and detected product categories (73.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,432,768 stores
939,742 stores
469,453 stores
380,168 stores
339,815 stores
337,348 stores
236,985 stores
190,405 stores
186,843 stores
162,933 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1432768 | 27.01% |
| Health & Beauty | 939742 | 17.71% |
| Food & Beverages | 469453 | 8.85% |
| Electronics & Technology | 380168 | 7.17% |
| Jewelry & Watches | 339815 | 6.41% |
| Home & Garden | 337348 | 6.36% |
| Furniture & Home Decor | 236985 | 4.47% |
| Gifts & Special Occasions | 190405 | 3.59% |
| Arts & Entertainment | 186843 | 3.52% |
| Sporting Goods & Outdoor Gear | 162933 | 3.07% |
| Vehicles & Parts | 162553 | 3.06% |
| Tools & Hardware | 131291 | 2.47% |
| Pets & Pet Supplies | 128446 | 2.42% |
| Business & Industrial | 112962 | 2.13% |
| Toys & Games | 93196 | 1.76% |
Payment Providers Distribution
PayPal leads with 26.5% among AI-verified physical stores (723,119 stores) , followed by MasterCard (13.9%) and American Express (11.6%) .
Base: 1,936,134 AI-verified physical stores with detectable payment providers (16.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
723,119 stores
378,261 stores
315,847 stores
255,639 stores
194,752 stores
193,952 stores
153,054 stores
150,348 stores
84,992 stores
57,864 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 723119 | 26.54% |
| MasterCard | 378261 | 13.88% |
| American Express | 315847 | 11.59% |
| Stripe Connect | 255639 | 9.38% |
| Klarna | 194752 | 7.15% |
| Apple Pay | 193952 | 7.12% |
| VISA | 153054 | 5.62% |
| Google Pay | 150348 | 5.52% |
| JCB | 84992 | 3.12% |
| Boleto | 57864 | 2.12% |
| Mercado Pago | 54540 | 2.00% |
| Bolt | 51200 | 1.88% |
| Amazon Pay | 48003 | 1.76% |
| Bancontact | 35135 | 1.29% |
| SEPA | 27811 | 1.02% |
Shipping Carriers Distribution
UPS leads with 17.6% among AI-verified physical stores (282,818 stores) , followed by DHL (17.2%) and USPS (14.9%) .
Base: 1,495,285 AI-verified physical stores with detectable shipping carriers (12.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
282,818 stores
276,201 stores
239,728 stores
156,128 stores
129,714 stores
87,418 stores
77,184 stores
69,427 stores
54,088 stores
52,819 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 282818 | 17.62% |
| DHL | 276201 | 17.21% |
| USPS | 239728 | 14.94% |
| FedEx | 156128 | 9.73% |
| DPD | 129714 | 8.08% |
| GLS | 87418 | 5.45% |
| Correios | 77184 | 4.81% |
| Royal Mail | 69427 | 4.33% |
| СДЭК | 54088 | 3.37% |
| Почта России | 52819 | 3.29% |
| Australia Post | 42342 | 2.64% |
| Colissimo | 35593 | 2.22% |
| Hermes | 34453 | 2.15% |
| InPost | 33669 | 2.10% |
| PostNL | 33287 | 2.07% |
Store Launch Timeline
Over the past 12 months, 2,122,363 new stores were launched in Open Graph , with the highest activity in 2026-01 (198,782 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
198,782 stores launched
174,756 stores launched
188,661 stores launched
194,078 stores launched
189,450 stores launched
190,843 stores launched
203,723 stores launched
171,553 stores launched
184,096 stores launched
167,715 stores launched
165,090 stores launched
93,616 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 198782 | 9.37% |
| 2025-12 | 174756 | 8.23% |
| 2025-11 | 188661 | 8.89% |
| 2025-10 | 194078 | 9.14% |
| 2025-09 | 189450 | 8.93% |
| 2025-08 | 190843 | 8.99% |
| 2025-07 | 203723 | 9.60% |
| 2025-06 | 171553 | 8.08% |
| 2025-05 | 184096 | 8.67% |
| 2025-04 | 167715 | 7.90% |
| 2025-03 | 165090 | 7.78% |
| 2025-02 | 93616 | 4.41% |
Active Stores by Launch Year
Currently, 7,076,150 active stores in Open Graph are tracked in our database , with the most stores launched in 2026 (199,525 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
199,525 active stores
2,054,325 active stores
819,639 active stores
564,262 active stores
449,016 active stores
474,717 active stores
451,297 active stores
285,321 active stores
292,157 active stores
242,795 active stores
140,032 active stores
118,921 active stores
120,756 active stores
159,918 active stores
89,942 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 199525 | 2.82% |
| 2025 | 2054325 | 29.03% |
| 2024 | 819639 | 11.58% |
| 2023 | 564262 | 7.97% |
| 2022 | 449016 | 6.35% |
| 2021 | 474717 | 6.71% |
| 2020 | 451297 | 6.38% |
| 2019 | 285321 | 4.03% |
| 2018 | 292157 | 4.13% |
| 2017 | 242795 | 3.43% |
| 2016 | 140032 | 1.98% |
| 2015 | 118921 | 1.68% |
| 2014 | 120756 | 1.71% |
| 2013 | 159918 | 2.26% |
| 2012 | 89942 | 1.27% |
| 2011 | 93133 | 1.32% |
| 2010 | 74490 | 1.05% |
| 2009 | 66652 | 0.94% |
| 2008 | 53970 | 0.76% |
| 2007 | 49291 | 0.70% |
| 2006 | 35068 | 0.50% |
| 2005 | 31071 | 0.44% |
| 2004 | 40851 | 0.58% |
| 2003 | 32936 | 0.47% |
| 2002 | 29114 | 0.41% |
| 2001 | 36147 | 0.51% |
| 2000 | 25566 | 0.36% |
| 1999 | 19752 | 0.28% |
| 1998 | 13018 | 0.18% |
| 1997 | 6845 | 0.10% |
| 1996 | 4517 | 0.06% |
| 1995 | 1106 | 0.02% |
Geographic Distribution
United States leads with 32.9% (1,593,770 AI-verified stores) , followed by United Kingdom (7.9%) and Germany (5.7%) .
Base: 4,838,401 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,593,770 AI-verified stores
380,859 AI-verified stores
277,719 AI-verified stores
250,243 AI-verified stores
239,797 AI-verified stores
236,474 AI-verified stores
235,108 AI-verified stores
196,768 AI-verified stores
196,132 AI-verified stores
149,890 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1593770 | 32.94% |
| United Kingdom | 380859 | 7.87% |
| Germany | 277719 | 5.74% |
| India | 250243 | 5.17% |
| France | 239797 | 4.96% |
| Russia | 236474 | 4.89% |
| Brazil | 235108 | 4.86% |
| Canada | 196768 | 4.07% |
| Australia | 196132 | 4.05% |
| Netherlands | 149890 | 3.10% |
| Italy | 139843 | 2.89% |
| Spain | 137273 | 2.84% |
| South Korea | 128321 | 2.65% |
| Japan | 118744 | 2.45% |
| Poland | 107078 | 2.21% |
| Vietnam | 100924 | 2.09% |
| Turkey | 97123 | 2.01% |
| Iran | 87571 | 1.81% |
| Ukraine | 82970 | 1.71% |
| Pakistan | 81794 | 1.69% |
Featured Stores
Newest entrants in Open Graph's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify
Custom - Health & Beauty
Shopify - Gifts & Special Occasions
Nuvemshop
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.7m | 100.00% |
| Emails | 6.6m | 56.16% |
| Phones | 2.2m | 18.41% |
| Ecommerce platform | 11.6m | 99.21% |
| Couriers | 1.5m | 12.80% |
| Payment Providers | 1.9m | 16.57% |
| Categories | 5.8m | 49.55% |
| Social Media | 7.3m | 62.65% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Maximize Your ROI
Use our detailed Open Graph E-commerce Database to:
Gain actionable insights into 7.2m verified e-commerce stores on Open Graph.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Open Graph online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Open Graph E-commerce Database?
-
Our database covers over 7.2m verified Open Graph e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.4% among stores with at least one detectable social profile (3,606,122 stores) , followed by Facebook (28.2%) and YouTube (10.0%) .
Base: 7,319,922 stores with any detectable social profile (62.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,606,122 stores
3,137,214 stores
1,110,273 stores
952,703 stores
735,046 stores
614,644 stores
374,121 stores
304,728 stores
270,031 stores
23,727 stores
Visual Distribution