Open Graph Technology Adoption in E-commerce
Discover 6.7m verified e-commerce stores using Open Graph. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 11.2m domains. 6.7m verified as active stores with physical delivery.
· · Next full refresh: May 2026
6.7m verified active stores out of 11.2m detected · 60.0% verification rate
E-commerce Platforms Distribution
Shopify leads with 40.8% of stores with physical delivery (2,524,416 stores) , followed by WooCommerce (23.7%) and Custom (18.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,524,416 stores
1,468,062 stores
1,135,634 stores
284,768 stores
158,919 stores
117,529 stores
117,393 stores
99,718 stores
64,376 stores
57,652 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2524416 | 40.79% |
| WooCommerce | 1468062 | 23.72% |
| Custom | 1135634 | 18.35% |
| Wix eCommerce | 284768 | 4.60% |
| Squarespace Commerce | 158919 | 2.57% |
| Nuvemshop | 117529 | 1.90% |
| Cafe24 | 117393 | 1.90% |
| PrestaShop | 99718 | 1.61% |
| 1C-Bitrix | 64376 | 1.04% |
| GoDaddy Online Store | 57652 | 0.93% |
| OpenCart | 45015 | 0.73% |
| YouCan | 33642 | 0.54% |
| Shoptet | 31974 | 0.52% |
| Big Cartel | 27451 | 0.44% |
| Magento | 22117 | 0.36% |
All Stores Distribution
Shopify holds 26.9% share of all Open Graph e-commerce stores (2,745,912) , with WooCommerce at 32.5% and Custom at 11.1% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,745,912 stores
3,321,876 stores
1,135,634 stores
1,264,627 stores
908,268 stores
119,394 stores
134,161 stores
108,900 stores
147,090 stores
140,932 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2745912 | 26.87% |
| WooCommerce | 3321876 | 32.51% |
| Custom | 1135634 | 11.11% |
| Wix eCommerce | 1264627 | 12.38% |
| Squarespace Commerce | 908268 | 8.89% |
| Nuvemshop | 119394 | 1.17% |
| Cafe24 | 134161 | 1.31% |
| PrestaShop | 108900 | 1.07% |
| 1C-Bitrix | 147090 | 1.44% |
| GoDaddy Online Store | 140932 | 1.38% |
| OpenCart | 54403 | 0.53% |
| YouCan | 34540 | 0.34% |
| Shoptet | 33606 | 0.33% |
| Big Cartel | 30624 | 0.30% |
| Magento | 39224 | 0.38% |
Categories Distribution
Clothing & Accessories leads with 19.5% of all stores (1,135,125 stores) , followed by Health & Beauty (16.9%) and Food & Beverages (10.4%) .
Base: 5,812,634 AI-verified stores with physical delivery and detected product categories (86.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,135,125 stores
982,650 stores
605,440 stores
459,023 stores
383,912 stores
322,926 stores
292,896 stores
264,300 stores
263,678 stores
248,172 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1135125 | 19.53% |
| Health & Beauty | 982650 | 16.91% |
| Food & Beverages | 605440 | 10.42% |
| Sporting Goods & Outdoor Gear | 459023 | 7.90% |
| Home & Garden | 383912 | 6.60% |
| Arts & Entertainment | 322926 | 5.56% |
| Toys & Games | 292896 | 5.04% |
| Jewelry & Watches | 264300 | 4.55% |
| Electronics & Technology | 263678 | 4.54% |
| Gifts & Special Occasions | 248172 | 4.27% |
| Tools & Hardware | 237621 | 4.09% |
| Business & Industrial | 194981 | 3.35% |
| Furniture & Home Decor | 170750 | 2.94% |
| Vehicles & Parts | 165081 | 2.84% |
| Pets & Pet Supplies | 86079 | 1.48% |
Payment Providers Distribution
PayPal leads with 27.6% among AI-verified physical stores (565,413 stores) , followed by MasterCard (14.2%) and American Express (9.6%) .
Base: 1,579,423 AI-verified physical stores with detectable payment providers (14.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
565,413 stores
291,378 stores
197,259 stores
188,440 stores
145,868 stores
134,596 stores
121,592 stores
102,847 stores
67,454 stores
61,089 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 565413 | 27.60% |
| MasterCard | 291378 | 14.22% |
| American Express | 197259 | 9.63% |
| Stripe Connect | 188440 | 9.20% |
| Klarna | 145868 | 7.12% |
| Apple Pay | 134596 | 6.57% |
| VISA | 121592 | 5.93% |
| Google Pay | 102847 | 5.02% |
| JCB | 67454 | 3.29% |
| Boleto | 61089 | 2.98% |
| Mercado Pago | 45502 | 2.22% |
| Bolt | 40000 | 1.95% |
| Amazon Pay | 35190 | 1.72% |
| Bancontact | 27415 | 1.34% |
| Przelewy24 | 24743 | 1.21% |
Shipping Carriers Distribution
DHL leads with 16.7% among AI-verified physical stores (194,894 stores) , followed by UPS (16.5%) and USPS (12.2%) .
Base: 1,157,956 AI-verified physical stores with detectable shipping carriers (10.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
194,894 stores
192,206 stores
142,763 stores
110,987 stores
105,442 stores
75,590 stores
62,399 stores
56,052 stores
47,385 stores
42,990 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 194894 | 16.68% |
| UPS | 192206 | 16.45% |
| USPS | 142763 | 12.22% |
| DPD | 110987 | 9.50% |
| FedEx | 105442 | 9.03% |
| GLS | 75590 | 6.47% |
| Correios | 62399 | 5.34% |
| СДЭК | 56052 | 4.80% |
| Почта России | 47385 | 4.06% |
| Royal Mail | 42990 | 3.68% |
| InPost | 34030 | 2.91% |
| Colissimo | 29748 | 2.55% |
| PostNL | 24805 | 2.12% |
| Estes | 24534 | 2.10% |
| Hermes | 24285 | 2.08% |
Store Launch Timeline
Over the past 12 months, 1,652,727 new stores were launched in Open Graph , with the highest activity in 2026-03 (213,023 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
213,023 stores launched
154,149 stores launched
180,156 stores launched
156,022 stores launched
145,492 stores launched
140,373 stores launched
132,686 stores launched
127,361 stores launched
125,211 stores launched
111,519 stores launched
109,745 stores launched
56,990 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 213023 | 12.89% |
| 2026-02 | 154149 | 9.33% |
| 2026-01 | 180156 | 10.90% |
| 2025-12 | 156022 | 9.44% |
| 2025-11 | 145492 | 8.80% |
| 2025-10 | 140373 | 8.49% |
| 2025-09 | 132686 | 8.03% |
| 2025-08 | 127361 | 7.71% |
| 2025-07 | 125211 | 7.58% |
| 2025-06 | 111519 | 6.75% |
| 2025-05 | 109745 | 6.64% |
| 2025-04 | 56990 | 3.45% |
Active Stores by Launch Year
Currently, 6,610,173 active stores in Open Graph are tracked in our database , with the most stores launched in 2026 (550,135 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
550,135 active stores
1,385,928 active stores
745,859 active stores
534,427 active stores
435,147 active stores
462,696 active stores
445,170 active stores
285,895 active stores
288,407 active stores
244,729 active stores
137,963 active stores
118,318 active stores
119,696 active stores
154,598 active stores
89,841 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 550135 | 8.32% |
| 2025 | 1385928 | 20.97% |
| 2024 | 745859 | 11.28% |
| 2023 | 534427 | 8.08% |
| 2022 | 435147 | 6.58% |
| 2021 | 462696 | 7.00% |
| 2020 | 445170 | 6.73% |
| 2019 | 285895 | 4.33% |
| 2018 | 288407 | 4.36% |
| 2017 | 244729 | 3.70% |
| 2016 | 137963 | 2.09% |
| 2015 | 118318 | 1.79% |
| 2014 | 119696 | 1.81% |
| 2013 | 154598 | 2.34% |
| 2012 | 89841 | 1.36% |
| 2011 | 90105 | 1.36% |
| 2010 | 73945 | 1.12% |
| 2009 | 66858 | 1.01% |
| 2008 | 54175 | 0.82% |
| 2007 | 49334 | 0.75% |
| 2006 | 35490 | 0.54% |
| 2005 | 31623 | 0.48% |
| 2004 | 40148 | 0.61% |
| 2003 | 32956 | 0.50% |
| 2002 | 29338 | 0.44% |
| 2001 | 35793 | 0.54% |
| 2000 | 26142 | 0.40% |
| 1999 | 19932 | 0.30% |
| 1998 | 12960 | 0.20% |
| 1997 | 6937 | 0.10% |
| 1996 | 4526 | 0.07% |
| 1995 | 1102 | 0.02% |
Geographic Distribution
United States leads with 34.2% (1,633,799 AI-verified stores) , followed by United Kingdom (7.4%) and Germany (5.8%) .
Base: 4,771,058 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,633,799 AI-verified stores
351,212 AI-verified stores
276,759 AI-verified stores
237,736 AI-verified stores
231,765 AI-verified stores
214,353 AI-verified stores
210,624 AI-verified stores
185,248 AI-verified stores
184,110 AI-verified stores
145,280 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1633799 | 34.24% |
| United Kingdom | 351212 | 7.36% |
| Germany | 276759 | 5.80% |
| Russia | 237736 | 4.98% |
| France | 231765 | 4.86% |
| India | 214353 | 4.49% |
| Brazil | 210624 | 4.41% |
| Australia | 185248 | 3.88% |
| Canada | 184110 | 3.86% |
| Netherlands | 145280 | 3.05% |
| Spain | 143510 | 3.01% |
| Italy | 141995 | 2.98% |
| South Korea | 137362 | 2.88% |
| Japan | 130013 | 2.73% |
| Vietnam | 113515 | 2.38% |
| Poland | 100166 | 2.10% |
| Turkey | 98375 | 2.06% |
| Ukraine | 83983 | 1.76% |
| Iran | 82973 | 1.74% |
| Argentina | 68280 | 1.43% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom
Mercado Shops
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
Shopify - Health & Beauty
WooCommerce - Home & Garden
WooCommerce - Sporting Goods & Outdoor Gear
Nuvemshop - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.2m | 100.00% |
| Emails | 5.7m | 51.08% |
| Phones | 2.1m | 18.88% |
| Ecommerce platform | 11.1m | 99.43% |
| Couriers | 1.2m | 10.35% |
| Payment Providers | 1.6m | 14.11% |
| Categories | 6.3m | 55.99% |
| Social Media | 7.4m | 65.97% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Open Graph e-commerce landscape:
Analyze 6.7m verified e-commerce stores on Open Graph - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Open Graph e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Open Graph e-commerce intelligence?
-
We track 6.7m verified Open Graph e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.4% among stores with at least one detectable social profile (3,507,337 stores) , followed by Facebook (28.5%) and YouTube (10.2%) .
Base: 7,383,522 stores with any detectable social profile (66.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,507,337 stores
3,078,796 stores
1,104,932 stores
886,356 stores
694,454 stores
575,845 stores
372,517 stores
295,209 stores
283,480 stores
22,660 stores
Visual Distribution