Open Graph Technology Adoption in E-commerce
Discover 6.5m verified e-commerce stores using Open Graph. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 10.8m domains. 6.5m verified as active stores with physical delivery.
· · Next full refresh: April 2026
6.5m verified active stores out of 10.8m detected · 59.7% verification rate
E-commerce Platforms Distribution
Shopify leads with 42.3% of stores with physical delivery (2,540,014 stores) , followed by WooCommerce (22.4%) and Custom (17.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,540,014 stores
1,346,004 stores
1,076,095 stores
288,726 stores
160,379 stores
113,243 stores
111,613 stores
94,781 stores
60,323 stores
58,518 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2540014 | 42.33% |
| WooCommerce | 1346004 | 22.43% |
| Custom | 1076095 | 17.93% |
| Wix eCommerce | 288726 | 4.81% |
| Squarespace Commerce | 160379 | 2.67% |
| Cafe24 | 113243 | 1.89% |
| Nuvemshop | 111613 | 1.86% |
| PrestaShop | 94781 | 1.58% |
| 1C-Bitrix | 60323 | 1.01% |
| GoDaddy Online Store | 58518 | 0.98% |
| OpenCart | 42089 | 0.70% |
| YouCan | 32075 | 0.53% |
| Shoptet | 31569 | 0.53% |
| Big Cartel | 23448 | 0.39% |
| Magento | 21153 | 0.35% |
All Stores Distribution
Shopify holds 27.8% share of all Open Graph e-commerce stores (2,760,576) , with WooCommerce at 31.2% and Custom at 10.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,760,576 stores
3,096,605 stores
1,076,095 stores
1,279,138 stores
908,137 stores
129,470 stores
113,304 stores
103,313 stores
132,967 stores
142,006 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2760576 | 27.82% |
| WooCommerce | 3096605 | 31.21% |
| Custom | 1076095 | 10.85% |
| Wix eCommerce | 1279138 | 12.89% |
| Squarespace Commerce | 908137 | 9.15% |
| Cafe24 | 129470 | 1.30% |
| Nuvemshop | 113304 | 1.14% |
| PrestaShop | 103313 | 1.04% |
| 1C-Bitrix | 132967 | 1.34% |
| GoDaddy Online Store | 142006 | 1.43% |
| OpenCart | 50777 | 0.51% |
| YouCan | 32836 | 0.33% |
| Shoptet | 33155 | 0.33% |
| Big Cartel | 27004 | 0.27% |
| Magento | 36804 | 0.37% |
Categories Distribution
Clothing & Accessories leads with 19.7% of all stores (1,102,526 stores) , followed by Health & Beauty (17.1%) and Food & Beverages (10.5%) .
Base: 5,599,571 AI-verified stores with physical delivery and detected product categories (86.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,102,526 stores
955,734 stores
586,825 stores
445,440 stores
363,413 stores
313,690 stores
283,788 stores
255,482 stores
249,410 stores
243,202 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1102526 | 19.69% |
| Health & Beauty | 955734 | 17.07% |
| Food & Beverages | 586825 | 10.48% |
| Sporting Goods & Outdoor Gear | 445440 | 7.95% |
| Home & Garden | 363413 | 6.49% |
| Arts & Entertainment | 313690 | 5.60% |
| Toys & Games | 283788 | 5.07% |
| Jewelry & Watches | 255482 | 4.56% |
| Electronics & Technology | 249410 | 4.45% |
| Gifts & Special Occasions | 243202 | 4.34% |
| Tools & Hardware | 220944 | 3.95% |
| Business & Industrial | 183913 | 3.28% |
| Furniture & Home Decor | 160208 | 2.86% |
| Vehicles & Parts | 152360 | 2.72% |
| Pets & Pet Supplies | 82636 | 1.48% |
Payment Providers Distribution
PayPal leads with 26.6% among AI-verified physical stores (683,142 stores) , followed by MasterCard (13.5%) and American Express (11.2%) .
Base: 1,788,166 AI-verified physical stores with detectable payment providers (16.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
683,142 stores
347,036 stores
286,739 stores
240,106 stores
190,769 stores
187,106 stores
149,418 stores
142,202 stores
75,682 stores
54,659 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 683142 | 26.63% |
| MasterCard | 347036 | 13.53% |
| American Express | 286739 | 11.18% |
| Stripe Connect | 240106 | 9.36% |
| Apple Pay | 190769 | 7.44% |
| Klarna | 187106 | 7.29% |
| Google Pay | 149418 | 5.83% |
| VISA | 142202 | 5.54% |
| JCB | 75682 | 2.95% |
| Boleto | 54659 | 2.13% |
| Bolt | 49013 | 1.91% |
| Mercado Pago | 48457 | 1.89% |
| Amazon Pay | 47228 | 1.84% |
| Bancontact | 34335 | 1.34% |
| SEPA | 29217 | 1.14% |
Shipping Carriers Distribution
UPS leads with 18.0% among AI-verified physical stores (282,551 stores) , followed by DHL (17.1%) and USPS (15.2%) .
Base: 1,425,610 AI-verified physical stores with detectable shipping carriers (13.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
282,551 stores
268,341 stores
238,039 stores
157,153 stores
130,117 stores
87,613 stores
69,865 stores
60,082 stores
52,630 stores
44,326 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 282551 | 18.00% |
| DHL | 268341 | 17.10% |
| USPS | 238039 | 15.17% |
| FedEx | 157153 | 10.01% |
| DPD | 130117 | 8.29% |
| GLS | 87613 | 5.58% |
| Royal Mail | 69865 | 4.45% |
| Correios | 60082 | 3.83% |
| СДЭК | 52630 | 3.35% |
| Почта России | 44326 | 2.82% |
| Australia Post | 41835 | 2.67% |
| Colissimo | 39531 | 2.52% |
| InPost | 35159 | 2.24% |
| PostNL | 31750 | 2.02% |
| Hermes | 30573 | 1.95% |
Store Launch Timeline
Over the past 12 months, 1,546,141 new stores were launched in Open Graph , with the highest activity in 2026-02 (165,765 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
165,765 stores launched
194,812 stores launched
167,401 stores launched
153,877 stores launched
145,533 stores launched
133,851 stores launched
129,045 stores launched
124,887 stores launched
111,435 stores launched
109,383 stores launched
104,236 stores launched
5,916 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 165765 | 10.72% |
| 2026-01 | 194812 | 12.60% |
| 2025-12 | 167401 | 10.83% |
| 2025-11 | 153877 | 9.95% |
| 2025-10 | 145533 | 9.41% |
| 2025-09 | 133851 | 8.66% |
| 2025-08 | 129045 | 8.35% |
| 2025-07 | 124887 | 8.08% |
| 2025-06 | 111435 | 7.21% |
| 2025-05 | 109383 | 7.07% |
| 2025-04 | 104236 | 6.74% |
| 2025-03 | 5916 | 0.38% |
Active Stores by Launch Year
Currently, 6,357,724 active stores in Open Graph are tracked in our database , with the most stores launched in 2026 (362,276 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
362,276 active stores
1,419,711 active stores
736,665 active stores
525,386 active stores
427,463 active stores
454,286 active stores
437,302 active stores
278,840 active stores
281,494 active stores
238,679 active stores
133,472 active stores
114,492 active stores
116,129 active stores
150,228 active stores
86,848 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 362276 | 5.70% |
| 2025 | 1419711 | 22.33% |
| 2024 | 736665 | 11.59% |
| 2023 | 525386 | 8.26% |
| 2022 | 427463 | 6.72% |
| 2021 | 454286 | 7.15% |
| 2020 | 437302 | 6.88% |
| 2019 | 278840 | 4.39% |
| 2018 | 281494 | 4.43% |
| 2017 | 238679 | 3.75% |
| 2016 | 133472 | 2.10% |
| 2015 | 114492 | 1.80% |
| 2014 | 116129 | 1.83% |
| 2013 | 150228 | 2.36% |
| 2012 | 86848 | 1.37% |
| 2011 | 87815 | 1.38% |
| 2010 | 71692 | 1.13% |
| 2009 | 64779 | 1.02% |
| 2008 | 52523 | 0.83% |
| 2007 | 47820 | 0.75% |
| 2006 | 34387 | 0.54% |
| 2005 | 30689 | 0.48% |
| 2004 | 39245 | 0.62% |
| 2003 | 32088 | 0.50% |
| 2002 | 28556 | 0.45% |
| 2001 | 34944 | 0.55% |
| 2000 | 25389 | 0.40% |
| 1999 | 19466 | 0.31% |
| 1998 | 12668 | 0.20% |
| 1997 | 6818 | 0.11% |
| 1996 | 4476 | 0.07% |
| 1995 | 1098 | 0.02% |
Geographic Distribution
United States leads with 35.0% (1,615,451 AI-verified stores) , followed by United Kingdom (7.6%) and Germany (5.8%) .
Base: 4,614,774 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,615,451 AI-verified stores
349,290 AI-verified stores
268,045 AI-verified stores
225,204 AI-verified stores
220,985 AI-verified stores
211,640 AI-verified stores
182,150 AI-verified stores
181,489 AI-verified stores
176,691 AI-verified stores
142,074 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1615451 | 35.01% |
| United Kingdom | 349290 | 7.57% |
| Germany | 268045 | 5.81% |
| France | 225204 | 4.88% |
| Russia | 220985 | 4.79% |
| India | 211640 | 4.59% |
| Australia | 182150 | 3.95% |
| Canada | 181489 | 3.93% |
| Brazil | 176691 | 3.83% |
| Netherlands | 142074 | 3.08% |
| Italy | 138531 | 3.00% |
| Spain | 137585 | 2.98% |
| South Korea | 131990 | 2.86% |
| Japan | 127110 | 2.75% |
| Vietnam | 102808 | 2.23% |
| Poland | 96370 | 2.09% |
| Turkey | 94062 | 2.04% |
| Ukraine | 81801 | 1.77% |
| Argentina | 66462 | 1.44% |
| Mexico | 65036 | 1.41% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Sporting Goods & Outdoor Gear
Custom - Toys & Games
Custom
Mercado Shops
Custom - Gifts & Special Occasions
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
Shopify - Sporting Goods & Outdoor Gear
Shopify - Food & Beverages
Shopify
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.8m | 100.00% |
| Emails | 6.3m | 58.43% |
| Phones | 2.0m | 18.81% |
| Ecommerce platform | 10.8m | 99.44% |
| Couriers | 1.4m | 13.18% |
| Payment Providers | 1.8m | 16.53% |
| Categories | 6.0m | 55.79% |
| Social Media | 7.2m | 66.35% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Open Graph e-commerce landscape:
Analyze 6.5m verified e-commerce stores on Open Graph - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Open Graph e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Open Graph e-commerce intelligence?
-
We track 6.5m verified Open Graph e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.5% among stores with at least one detectable social profile (3,406,234 stores) , followed by Facebook (28.6%) and YouTube (10.2%) .
Base: 7,176,737 stores with any detectable social profile (66.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,406,234 stores
2,994,253 stores
1,072,514 stores
873,809 stores
675,606 stores
553,995 stores
353,893 stores
268,520 stores
258,714 stores
22,402 stores
Visual Distribution