Open Graph Technology Adoption in E-commerce
Discover 8.3m e-commerce stores using Open Graph. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 34.8% of stores with physical delivery (2,788,990 stores) , followed by Shopify (31.3%) and WooCommerce (20.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,788,990 stores
2,507,768 stores
1,650,719 stores
364,636 stores
153,120 stores
97,538 stores
92,393 stores
88,391 stores
80,659 stores
49,080 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2788990 | 34.83% |
| Shopify | 2507768 | 31.32% |
| WooCommerce | 1650719 | 20.62% |
| Wix eCommerce | 364636 | 4.55% |
| Squarespace Commerce | 153120 | 1.91% |
| Nuvemshop | 97538 | 1.22% |
| PrestaShop | 92393 | 1.15% |
| GoDaddy Online Store | 88391 | 1.10% |
| 1C-Bitrix | 80659 | 1.01% |
| OpenCart | 49080 | 0.61% |
| Big Cartel | 33717 | 0.42% |
| Shoptet | 29194 | 0.36% |
| YouCan | 27569 | 0.34% |
| Loja Integrada | 24702 | 0.31% |
| Tray | 18498 | 0.23% |
All Stores Distribution
Custom holds 23.6% share of all Open Graph e-commerce stores (2,788,990) , with Shopify at 27.0% and WooCommerce at 26.8% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,788,990 stores
3,188,859 stores
3,171,939 stores
1,354,693 stores
631,207 stores
108,984 stores
103,249 stores
90,844 stores
155,494 stores
63,794 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 2788990 | 23.59% |
| Shopify | 3188859 | 26.97% |
| WooCommerce | 3171939 | 26.83% |
| Wix eCommerce | 1354693 | 11.46% |
| Squarespace Commerce | 631207 | 5.34% |
| Nuvemshop | 108984 | 0.92% |
| PrestaShop | 103249 | 0.87% |
| GoDaddy Online Store | 90844 | 0.77% |
| 1C-Bitrix | 155494 | 1.32% |
| OpenCart | 63794 | 0.54% |
| Big Cartel | 43190 | 0.37% |
| Shoptet | 32893 | 0.28% |
| YouCan | 42537 | 0.36% |
| Loja Integrada | 25990 | 0.22% |
| Tray | 20236 | 0.17% |
Categories Distribution
Clothing & Accessories leads with 22.6% of all stores (1,402,172 stores) , followed by Health & Beauty (16.3%) and Food & Beverages (9.7%) .
Top 10 Categories
1,402,172 stores
1,010,612 stores
605,580 stores
446,379 stores
409,377 stores
338,622 stores
291,738 stores
291,318 stores
288,986 stores
248,065 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1402172 | 22.56% |
| Health & Beauty | 1010612 | 16.26% |
| Food & Beverages | 605580 | 9.74% |
| Electronics & Technology | 446379 | 7.18% |
| Home & Garden | 409377 | 6.59% |
| Jewelry & Watches | 338622 | 5.45% |
| Vehicles & Parts | 291738 | 4.69% |
| Furniture & Home Decor | 291318 | 4.69% |
| Arts & Entertainment | 288986 | 4.65% |
| Business & Industrial | 248065 | 3.99% |
| Gifts & Special Occasions | 219497 | 3.53% |
| Sporting Goods & Outdoor Gear | 209429 | 3.37% |
| Tools & Hardware | 175089 | 2.82% |
| Pets & Pet Supplies | 154504 | 2.49% |
| Books & Media | 124856 | 2.01% |
Payment Providers Distribution
PayPal leads with 25.7% among AI-verified physical stores (640,430 stores) , followed by MasterCard (14.3%) and American Express (11.9%) .
Base: 1,837,290 AI-verified physical stores with detectable payment providers (14.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
640,430 stores
355,541 stores
295,430 stores
257,073 stores
166,023 stores
156,180 stores
144,789 stores
129,954 stores
88,427 stores
60,448 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 640430 | 25.74% |
| MasterCard | 355541 | 14.29% |
| American Express | 295430 | 11.87% |
| Stripe Connect | 257073 | 10.33% |
| Apple Pay | 166023 | 6.67% |
| Klarna | 156180 | 6.28% |
| VISA | 144789 | 5.82% |
| Google Pay | 129954 | 5.22% |
| JCB | 88427 | 3.55% |
| Bolt | 60448 | 2.43% |
| Boleto | 46708 | 1.88% |
| Mercado Pago | 45298 | 1.82% |
| Amazon Pay | 42089 | 1.69% |
| Bancontact | 31166 | 1.25% |
| Paddle | 28972 | 1.16% |
Shipping Carriers Distribution
UPS leads with 17.9% among AI-verified physical stores (269,312 stores) , followed by DHL (16.1%) and USPS (15.3%) .
Base: 1,447,209 AI-verified physical stores with detectable shipping carriers (11.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
269,312 stores
242,537 stores
230,321 stores
146,200 stores
116,350 stores
82,901 stores
68,831 stores
65,675 stores
59,291 stores
51,824 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 269312 | 17.86% |
| DHL | 242537 | 16.09% |
| USPS | 230321 | 15.28% |
| FedEx | 146200 | 9.70% |
| DPD | 116350 | 7.72% |
| GLS | 82901 | 5.50% |
| Correios | 68831 | 4.57% |
| Royal Mail | 65675 | 4.36% |
| Почта России | 59291 | 3.93% |
| СДЭК | 51824 | 3.44% |
| Australia Post | 40362 | 2.68% |
| Estes | 37193 | 2.47% |
| Hermes | 32399 | 2.15% |
| Colissimo | 32223 | 2.14% |
| InPost | 32100 | 2.13% |
Store Launch Timeline
Over the past 12 months, 2,126,423 new stores were launched in Open Graph , with the highest activity in 2025-10 (221,308 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
221,308 stores launched
215,818 stores launched
222,674 stores launched
225,014 stores launched
197,101 stores launched
203,159 stores launched
185,007 stores launched
172,897 stores launched
149,532 stores launched
150,271 stores launched
124,098 stores launched
59,544 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 221308 | 10.41% |
| 2025-09 | 215818 | 10.15% |
| 2025-08 | 222674 | 10.47% |
| 2025-07 | 225014 | 10.58% |
| 2025-06 | 197101 | 9.27% |
| 2025-05 | 203159 | 9.55% |
| 2025-04 | 185007 | 8.70% |
| 2025-03 | 172897 | 8.13% |
| 2025-02 | 149532 | 7.03% |
| 2025-01 | 150271 | 7.07% |
| 2024-12 | 124098 | 5.84% |
| 2024-11 | 59544 | 2.80% |
Active Stores by Launch Year
Currently, 8,068,977 active stores in Open Graph are tracked in our database , with the most stores launched in 2025 (1,948,208 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,948,208 active stores
1,046,672 active stores
681,721 active stores
554,674 active stores
579,992 active stores
552,097 active stores
365,618 active stores
371,706 active stores
307,323 active stores
185,660 active stores
156,896 active stores
160,063 active stores
214,968 active stores
123,420 active stores
127,077 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1948208 | 24.14% |
| 2024 | 1046672 | 12.97% |
| 2023 | 681721 | 8.45% |
| 2022 | 554674 | 6.87% |
| 2021 | 579992 | 7.19% |
| 2020 | 552097 | 6.84% |
| 2019 | 365618 | 4.53% |
| 2018 | 371706 | 4.61% |
| 2017 | 307323 | 3.81% |
| 2016 | 185660 | 2.30% |
| 2015 | 156896 | 1.94% |
| 2014 | 160063 | 1.98% |
| 2013 | 214968 | 2.66% |
| 2012 | 123420 | 1.53% |
| 2011 | 127077 | 1.57% |
| 2010 | 100529 | 1.25% |
| 2009 | 90110 | 1.12% |
| 2008 | 72938 | 0.90% |
| 2007 | 66241 | 0.82% |
| 2006 | 47235 | 0.59% |
| 2005 | 41246 | 0.51% |
| 2004 | 53142 | 0.66% |
| 2003 | 42900 | 0.53% |
| 2002 | 38724 | 0.48% |
| 2001 | 46560 | 0.58% |
| 2000 | 34148 | 0.42% |
| 1999 | 25802 | 0.32% |
| 1998 | 16965 | 0.21% |
| 1997 | 9158 | 0.11% |
| 1996 | 5852 | 0.07% |
| 1995 | 1332 | 0.02% |
Geographic Distribution
United States leads with 32.0% (1,746,159 AI-verified stores) , followed by United Kingdom (7.6%) and Russia (5.8%) .
Base: 5,451,581 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,746,159 AI-verified stores
414,885 AI-verified stores
315,675 AI-verified stores
268,991 AI-verified stores
244,030 AI-verified stores
239,514 AI-verified stores
217,769 AI-verified stores
214,892 AI-verified stores
211,542 AI-verified stores
190,382 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1746159 | 32.03% |
| United Kingdom | 414885 | 7.61% |
| Russia | 315675 | 5.79% |
| India | 268991 | 4.93% |
| Brazil | 244030 | 4.48% |
| France | 239514 | 4.39% |
| Spain | 217769 | 3.99% |
| Canada | 214892 | 3.94% |
| Australia | 211542 | 3.88% |
| Germany | 190382 | 3.49% |
| Iran | 187921 | 3.45% |
| Japan | 171218 | 3.14% |
| Italy | 155013 | 2.84% |
| Netherlands | 154910 | 2.84% |
| Turkey | 140894 | 2.58% |
| South Korea | 136829 | 2.51% |
| Vietnam | 129605 | 2.38% |
| Poland | 119866 | 2.20% |
| Ukraine | 97595 | 1.79% |
| Mexico | 93891 | 1.72% |
Featured Stores
Discover the strongest performers and newest entrants in Open Graph's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Food & Beverages
Shopify — Clothing & Accessories
Custom — Health & Beauty
Shopify
WooCommerce — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.4m | 100.00% |
| Emails | 6.7m | 53.56% |
| Phones | 2.3m | 18.42% |
| Ecommerce platform | 12.4m | 99.40% |
| Couriers | 1.4m | 11.64% |
| Payment Providers | 1.8m | 14.78% |
| Categories | 7.9m | 63.78% |
| Social Media | 7.6m | 61.26% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Open Graph E-commerce Database to:
Gain actionable insights into 8.3m physical stores in Open Graph.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Open Graph online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Open Graph E-commerce Database?
-
Our database covers over 8.3m Open Graph physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.0% among stores with at least one detectable social profile (3,842,260 stores) , followed by Facebook (28.7%) and YouTube (10.1%) .
Base: 7,614,348 stores with any detectable social profile (61.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,842,260 stores
3,551,083 stores
1,252,673 stores
894,515 stores
873,696 stores
614,090 stores
510,779 stores
407,571 stores
404,824 stores
27,217 stores
Visual Distribution