Open Graph Technology Adoption in E-commerce
Discover 6.2m verified e-commerce stores using Open Graph. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 10.2m domains. 6.2m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
6.2m verified active stores out of 10.2m detected · 60.4% verification rate
E-commerce Platforms Distribution
Shopify stores with 39.3% of stores with physical delivery (2,244,303 stores) , followed by WooCommerce (23.9%) and Custom (19.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,244,303 stores
1,366,399 stores
1,092,850 stores
274,593 stores
149,937 stores
114,272 stores
108,392 stores
93,523 stores
60,563 stores
53,045 stores
Visual Distribution
2,244,303 stores
1,366,399 stores
1,092,850 stores
274,593 stores
149,937 stores
114,272 stores
108,392 stores
93,523 stores
60,563 stores
53,045 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2244303 | 39.32% |
| WooCommerce | 1366399 | 23.94% |
| Custom | 1092850 | 19.15% |
| Wix eCommerce | 274593 | 4.81% |
| Squarespace Commerce | 149937 | 2.63% |
| Cafe24 | 114272 | 2.00% |
| Nuvemshop | 108392 | 1.90% |
| PrestaShop | 93523 | 1.64% |
| 1C-Bitrix | 60563 | 1.06% |
| GoDaddy Online Store | 53045 | 0.93% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 25.7% share of all Open Graph e-commerce stores (2,439,227) , with WooCommerce at 32.6% and Custom at 11.5% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,439,227 stores
3,084,255 stores
1,092,850 stores
1,209,374 stores
862,308 stores
129,891 stores
110,031 stores
102,061 stores
136,098 stores
144,715 stores
Visual Distribution
2,439,227 stores
3,084,255 stores
1,092,850 stores
1,209,374 stores
862,308 stores
129,891 stores
110,031 stores
102,061 stores
136,098 stores
144,715 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2439227 | 25.74% |
| WooCommerce | 3084255 | 32.55% |
| Custom | 1092850 | 11.53% |
| Wix eCommerce | 1209374 | 12.76% |
| Squarespace Commerce | 862308 | 9.10% |
| Cafe24 | 129891 | 1.37% |
| Nuvemshop | 110031 | 1.16% |
| PrestaShop | 102061 | 1.08% |
| 1C-Bitrix | 136098 | 1.44% |
| GoDaddy Online Store | 144715 | 1.53% |
Categories Distribution
Clothing & Accessories stores with 19.3% of all stores (1,035,827 stores) , followed by Health & Beauty (16.7%) and Food & Beverages (10.5%) .
Base: 5,369,330 AI-verified stores with physical delivery and detected product categories (87.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,035,827 stores
896,884 stores
563,741 stores
429,548 stores
359,758 stores
305,487 stores
270,102 stores
244,362 stores
237,693 stores
227,954 stores
Visual Distribution
1,035,827 stores
896,884 stores
563,741 stores
429,548 stores
359,758 stores
305,487 stores
270,102 stores
244,362 stores
237,693 stores
227,954 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1035827 | 19.29% |
| Health & Beauty | 896884 | 16.70% |
| Food & Beverages | 563741 | 10.50% |
| Sporting Goods & Outdoor Gear | 429548 | 8.00% |
| Home & Garden | 359758 | 6.70% |
| Arts & Entertainment | 305487 | 5.69% |
| Toys & Games | 270102 | 5.03% |
| Jewelry & Watches | 244362 | 4.55% |
| Electronics & Technology | 237693 | 4.43% |
| Gifts & Special Occasions | 227954 | 4.25% |
Payment Providers Distribution
PayPal stores with 26.8% among AI-verified physical stores (540,947 stores) , followed by MasterCard (12.7%) and American Express (9.9%) .
Base: 1,506,425 AI-verified physical stores with detectable payment providers (14.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
540,947 stores
255,735 stores
200,730 stores
184,979 stores
160,853 stores
148,713 stores
119,666 stores
118,142 stores
59,374 stores
59,118 stores
Visual Distribution
540,947 stores
255,735 stores
200,730 stores
184,979 stores
160,853 stores
148,713 stores
119,666 stores
118,142 stores
59,374 stores
59,118 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 540947 | 26.80% |
| MasterCard | 255735 | 12.67% |
| American Express | 200730 | 9.94% |
| Stripe Connect | 184979 | 9.16% |
| Apple Pay | 160853 | 7.97% |
| Klarna | 148713 | 7.37% |
| Google Pay | 119666 | 5.93% |
| VISA | 118142 | 5.85% |
| Boleto | 59374 | 2.94% |
| JCB | 59118 | 2.93% |
Shipping Carriers Distribution
DHL stores with 16.6% among AI-verified physical stores (183,874 stores) , followed by UPS (16.2%) and USPS (11.3%) .
Base: 1,093,377 AI-verified physical stores with detectable shipping carriers (10.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
183,874 stores
179,733 stores
125,573 stores
107,570 stores
96,182 stores
73,729 stores
60,012 stores
55,112 stores
45,491 stores
39,300 stores
Visual Distribution
183,874 stores
179,733 stores
125,573 stores
107,570 stores
96,182 stores
73,729 stores
60,012 stores
55,112 stores
45,491 stores
39,300 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 183874 | 16.61% |
| UPS | 179733 | 16.23% |
| USPS | 125573 | 11.34% |
| DPD | 107570 | 9.71% |
| FedEx | 96182 | 8.69% |
| GLS | 73729 | 6.66% |
| Correios | 60012 | 5.42% |
| СДЭК | 55112 | 4.98% |
| Почта России | 45491 | 4.11% |
| Royal Mail | 39300 | 3.55% |
Store Launch Timeline
Over the past 12 months, 1,496,825 new stores were launched in Open Graph , with the highest activity in 2026-05 (219,868 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
219,868 stores launched
188,002 stores launched
160,012 stores launched
114,133 stores launched
127,564 stores launched
112,032 stores launched
110,931 stores launched
110,706 stores launched
106,443 stores launched
102,103 stores launched
102,764 stores launched
42,267 stores launched
Monthly Trend
14.7% of last 12 months
12.6% of last 12 months
10.7% of last 12 months
7.6% of last 12 months
8.5% of last 12 months
7.5% of last 12 months
7.4% of last 12 months
7.4% of last 12 months
7.1% of last 12 months
6.8% of last 12 months
6.9% of last 12 months
2.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 219868 | 14.69% |
| 2026-04 | 188002 | 12.56% |
| 2026-03 | 160012 | 10.69% |
| 2026-02 | 114133 | 7.63% |
| 2026-01 | 127564 | 8.52% |
| 2025-12 | 112032 | 7.48% |
| 2025-11 | 110931 | 7.41% |
| 2025-10 | 110706 | 7.40% |
| 2025-09 | 106443 | 7.11% |
| 2025-08 | 102103 | 6.82% |
| 2025-07 | 102764 | 6.87% |
| 2025-06 | 42267 | 2.82% |
Active Stores by Launch Year
Currently, 6,078,704 active stores in Open Graph are tracked in our database , with the most stores launched in 2026 (822,236 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
822,236 active stores
1,065,720 active stores
640,158 active stores
466,252 active stores
385,656 active stores
414,545 active stores
400,984 active stores
258,647 active stores
261,564 active stores
224,175 active stores
126,919 active stores
108,967 active stores
109,511 active stores
141,124 active stores
82,818 active stores
Distribution by Launch Year
13.5% of tracked active stores
17.5% of tracked active stores
10.5% of tracked active stores
7.7% of tracked active stores
6.3% of tracked active stores
6.8% of tracked active stores
6.6% of tracked active stores
4.3% of tracked active stores
4.3% of tracked active stores
3.7% of tracked active stores
2.1% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
2.3% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 822236 | 13.53% |
| 2025 | 1065720 | 17.53% |
| 2024 | 640158 | 10.53% |
| 2023 | 466252 | 7.67% |
| 2022 | 385656 | 6.34% |
| 2021 | 414545 | 6.82% |
| 2020 | 400984 | 6.60% |
| 2019 | 258647 | 4.25% |
| 2018 | 261564 | 4.30% |
| 2017 | 224175 | 3.69% |
| 2016 | 126919 | 2.09% |
| 2015 | 108967 | 1.79% |
| 2014 | 109511 | 1.80% |
| 2013 | 141124 | 2.32% |
| 2012 | 82818 | 1.36% |
Geographic Distribution
United States stores with 33.6% (1,466,452 AI-verified stores) , followed by United Kingdom (7.4%) and Germany (5.9%) .
Base: 4,362,625 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,466,452 AI-verified stores
323,668 AI-verified stores
258,948 AI-verified stores
216,717 AI-verified stores
211,523 AI-verified stores
196,149 AI-verified stores
187,754 AI-verified stores
171,375 AI-verified stores
168,406 AI-verified stores
138,846 AI-verified stores
Visual Distribution
1,466,452 AI-verified stores
323,668 AI-verified stores
258,948 AI-verified stores
216,717 AI-verified stores
211,523 AI-verified stores
196,149 AI-verified stores
187,754 AI-verified stores
171,375 AI-verified stores
168,406 AI-verified stores
138,846 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1466452 | 33.61% |
| United Kingdom | 323668 | 7.42% |
| Germany | 258948 | 5.94% |
| Russia | 216717 | 4.97% |
| France | 211523 | 4.85% |
| India | 196149 | 4.50% |
| Brazil | 187754 | 4.30% |
| Australia | 171375 | 3.93% |
| Canada | 168406 | 3.86% |
| Spain | 138846 | 3.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Toys & Games
Custom - Health & Beauty
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Squarespace Commerce - Food & Beverages
Shopify - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.2m | 100.00% |
| Emails | 5.2m | 51.03% |
| Phones | 3.4m | 32.97% |
| Ecommerce platform | 10.2m | 99.37% |
| Couriers | 1.1m | 10.69% |
| Payment Providers | 1.5m | 14.73% |
| Categories | 5.8m | 56.66% |
| Social Media | 6.8m | 66.24% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Open Graph e-commerce landscape:
Analyze 6.2m verified e-commerce stores on Open Graph - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Open Graph e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Open Graph e-commerce intelligence?
-
We track 6.2m verified Open Graph e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 32.5% among stores with at least one detectable social profile (3,243,633 stores) , followed by Facebook (28.6%) and YouTube (10.3%) .
Base: 6,772,493 stores with any detectable social profile (66.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,243,633 stores
2,850,680 stores
1,026,030 stores
827,283 stores
614,693 stores
518,569 stores
341,587 stores
266,273 stores
264,675 stores
21,164 stores
Visual Distribution
3,243,633 stores
2,850,680 stores
1,026,030 stores
827,283 stores
614,693 stores
518,569 stores
341,587 stores
266,273 stores
264,675 stores
21,164 stores