Open Graph Technology Adoption in E-commerce
Discover 9.1m e-commerce stores using Open Graph. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 33.3% of stores with physical delivery (2,914,803 stores) , followed by Custom (32.6%) and WooCommerce (20.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,914,803 stores
2,852,130 stores
1,815,044 stores
399,601 stores
169,557 stores
110,158 stores
107,520 stores
97,600 stores
92,609 stores
53,072 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2914803 | 33.32% |
| Custom | 2852130 | 32.60% |
| WooCommerce | 1815044 | 20.75% |
| Wix eCommerce | 399601 | 4.57% |
| Squarespace Commerce | 169557 | 1.94% |
| Nuvemshop | 110158 | 1.26% |
| PrestaShop | 107520 | 1.23% |
| GoDaddy Online Store | 97600 | 1.12% |
| 1C-Bitrix | 92609 | 1.06% |
| OpenCart | 53072 | 0.61% |
| Big Cartel | 34977 | 0.40% |
| Shoptet | 29463 | 0.34% |
| YouCan | 26613 | 0.30% |
| Loja Integrada | 24817 | 0.28% |
| Magento | 20377 | 0.23% |
All Stores Distribution
Shopify holds 26.7% share of all Open Graph e-commerce stores (3,284,234) , with Custom at 23.2% and WooCommerce at 27.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,284,234 stores
2,852,130 stores
3,409,184 stores
1,364,479 stores
619,494 stores
116,092 stores
117,764 stores
132,270 stores
159,661 stores
64,946 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3284234 | 26.72% |
| Custom | 2852130 | 23.21% |
| WooCommerce | 3409184 | 27.74% |
| Wix eCommerce | 1364479 | 11.10% |
| Squarespace Commerce | 619494 | 5.04% |
| Nuvemshop | 116092 | 0.94% |
| PrestaShop | 117764 | 0.96% |
| GoDaddy Online Store | 132270 | 1.08% |
| 1C-Bitrix | 159661 | 1.30% |
| OpenCart | 64946 | 0.53% |
| Big Cartel | 43373 | 0.35% |
| Shoptet | 33218 | 0.27% |
| YouCan | 37586 | 0.31% |
| Loja Integrada | 25261 | 0.21% |
| Magento | 31006 | 0.25% |
Categories Distribution
Clothing & Accessories leads with 22.7% of all stores (1,490,376 stores) , followed by Health & Beauty (16.7%) and Food & Beverages (9.7%) .
Top 10 Categories
1,490,376 stores
1,096,089 stores
635,938 stores
479,211 stores
426,449 stores
356,522 stores
306,972 stores
303,265 stores
289,972 stores
256,827 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1490376 | 22.71% |
| Health & Beauty | 1096089 | 16.70% |
| Food & Beverages | 635938 | 9.69% |
| Electronics & Technology | 479211 | 7.30% |
| Home & Garden | 426449 | 6.50% |
| Jewelry & Watches | 356522 | 5.43% |
| Vehicles & Parts | 306972 | 4.68% |
| Furniture & Home Decor | 303265 | 4.62% |
| Arts & Entertainment | 289972 | 4.42% |
| Business & Industrial | 256827 | 3.91% |
| Gifts & Special Occasions | 235281 | 3.59% |
| Sporting Goods & Outdoor Gear | 215764 | 3.29% |
| Tools & Hardware | 181911 | 2.77% |
| Pets & Pet Supplies | 162497 | 2.48% |
| Books & Media | 125777 | 1.92% |
Payment Providers Distribution
PayPal leads with 25.8% among AI-verified physical stores (677,511 stores) , followed by MasterCard (14.1%) and American Express (11.6%) .
Base: 1,949,976 AI-verified physical stores with detectable payment providers (15.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
677,511 stores
369,122 stores
304,871 stores
263,326 stores
179,934 stores
162,802 stores
152,987 stores
140,258 stores
86,070 stores
63,248 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 677511 | 25.81% |
| MasterCard | 369122 | 14.06% |
| American Express | 304871 | 11.61% |
| Stripe Connect | 263326 | 10.03% |
| Apple Pay | 179934 | 6.85% |
| Klarna | 162802 | 6.20% |
| VISA | 152987 | 5.83% |
| Google Pay | 140258 | 5.34% |
| JCB | 86070 | 3.28% |
| Bolt | 63248 | 2.41% |
| Boleto | 59435 | 2.26% |
| Mercado Pago | 59095 | 2.25% |
| Amazon Pay | 43394 | 1.65% |
| Bancontact | 33157 | 1.26% |
| Paddle | 29818 | 1.14% |
Shipping Carriers Distribution
UPS leads with 18.0% among AI-verified physical stores (289,327 stores) , followed by DHL (15.9%) and USPS (15.2%) .
Base: 1,528,177 AI-verified physical stores with detectable shipping carriers (11.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
289,327 stores
255,331 stores
243,857 stores
158,542 stores
123,059 stores
87,929 stores
79,455 stores
70,148 stores
61,495 stores
55,842 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 289327 | 17.98% |
| DHL | 255331 | 15.87% |
| USPS | 243857 | 15.15% |
| FedEx | 158542 | 9.85% |
| DPD | 123059 | 7.65% |
| GLS | 87929 | 5.46% |
| Correios | 79455 | 4.94% |
| Royal Mail | 70148 | 4.36% |
| Почта России | 61495 | 3.82% |
| СДЭК | 55842 | 3.47% |
| Australia Post | 42599 | 2.65% |
| Estes | 39212 | 2.44% |
| Colissimo | 34519 | 2.15% |
| InPost | 33927 | 2.11% |
| Hermes | 33858 | 2.10% |
Store Launch Timeline
Over the past 12 months, 2,381,804 new stores were launched in Open Graph , with the highest activity in 2025-11 (221,417 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
221,417 stores launched
216,323 stores launched
210,796 stores launched
217,182 stores launched
234,381 stores launched
209,375 stores launched
225,215 stores launched
212,895 stores launched
210,492 stores launched
172,430 stores launched
171,271 stores launched
80,027 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 221417 | 9.30% |
| 2025-10 | 216323 | 9.08% |
| 2025-09 | 210796 | 8.85% |
| 2025-08 | 217182 | 9.12% |
| 2025-07 | 234381 | 9.84% |
| 2025-06 | 209375 | 8.79% |
| 2025-05 | 225215 | 9.46% |
| 2025-04 | 212895 | 8.94% |
| 2025-03 | 210492 | 8.84% |
| 2025-02 | 172430 | 7.24% |
| 2025-01 | 171271 | 7.19% |
| 2024-12 | 80027 | 3.36% |
Active Stores by Launch Year
Currently, 8,845,984 active stores in Open Graph are tracked in our database , with the most stores launched in 2025 (2,303,462 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,303,462 active stores
1,136,416 active stores
747,207 active stores
595,287 active stores
621,455 active stores
590,875 active stores
391,974 active stores
400,812 active stores
331,404 active stores
192,669 active stores
164,158 active stores
167,946 active stores
223,084 active stores
128,651 active stores
132,192 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2303462 | 26.04% |
| 2024 | 1136416 | 12.85% |
| 2023 | 747207 | 8.45% |
| 2022 | 595287 | 6.73% |
| 2021 | 621455 | 7.03% |
| 2020 | 590875 | 6.68% |
| 2019 | 391974 | 4.43% |
| 2018 | 400812 | 4.53% |
| 2017 | 331404 | 3.75% |
| 2016 | 192669 | 2.18% |
| 2015 | 164158 | 1.86% |
| 2014 | 167946 | 1.90% |
| 2013 | 223084 | 2.52% |
| 2012 | 128651 | 1.45% |
| 2011 | 132192 | 1.49% |
| 2010 | 104495 | 1.18% |
| 2009 | 93509 | 1.06% |
| 2008 | 75816 | 0.86% |
| 2007 | 68519 | 0.77% |
| 2006 | 49159 | 0.56% |
| 2005 | 43288 | 0.49% |
| 2004 | 55160 | 0.62% |
| 2003 | 44434 | 0.50% |
| 2002 | 39860 | 0.45% |
| 2001 | 47548 | 0.54% |
| 2000 | 35331 | 0.40% |
| 1999 | 26842 | 0.30% |
| 1998 | 17480 | 0.20% |
| 1997 | 9494 | 0.11% |
| 1996 | 6080 | 0.07% |
| 1995 | 1377 | 0.02% |
Geographic Distribution
United States leads with 32.4% (1,915,386 AI-verified stores) , followed by United Kingdom (7.7%) and Russia (5.6%) .
Base: 5,908,308 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,915,386 AI-verified stores
457,704 AI-verified stores
332,715 AI-verified stores
300,851 AI-verified stores
268,091 AI-verified stores
261,982 AI-verified stores
235,762 AI-verified stores
235,450 AI-verified stores
230,281 AI-verified stores
204,578 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1915386 | 32.42% |
| United Kingdom | 457704 | 7.75% |
| Russia | 332715 | 5.63% |
| India | 300851 | 5.09% |
| Brazil | 268091 | 4.54% |
| France | 261982 | 4.43% |
| Spain | 235762 | 3.99% |
| Canada | 235450 | 3.99% |
| Australia | 230281 | 3.90% |
| Germany | 204578 | 3.46% |
| Iran | 193048 | 3.27% |
| Japan | 171331 | 2.90% |
| Netherlands | 169779 | 2.87% |
| Italy | 166616 | 2.82% |
| Turkey | 153295 | 2.59% |
| South Korea | 141323 | 2.39% |
| Vietnam | 140818 | 2.38% |
| Poland | 128477 | 2.17% |
| Mexico | 100633 | 1.70% |
| Ukraine | 100188 | 1.70% |
Featured Stores
Discover the strongest performers and newest entrants in Open Graph's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Nuvemshop — Health & Beauty
Shopify — Health & Beauty
WooCommerce — Clothing & Accessories
Shopify — Electronics & Technology
Shopify — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.9m | 100.00% |
| Emails | 7.0m | 54.30% |
| Phones | 2.4m | 18.32% |
| Ecommerce platform | 12.9m | 99.48% |
| Couriers | 1.5m | 11.83% |
| Payment Providers | 1.9m | 15.10% |
| Categories | 8.4m | 65.18% |
| Social Media | 8.1m | 62.52% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Open Graph E-commerce Database to:
Gain actionable insights into 9.1m physical stores in Open Graph.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Open Graph online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Open Graph E-commerce Database?
-
Our database covers over 9.1m Open Graph physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.0% among stores with at least one detectable social profile (4,224,799 stores) , followed by Facebook (28.7%) and YouTube (10.2%) .
Base: 8,075,912 stores with any detectable social profile (62.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,224,799 stores
3,914,582 stores
1,384,334 stores
992,276 stores
989,929 stores
668,088 stores
581,133 stores
427,563 stores
416,710 stores
28,585 stores
Visual Distribution