Open Graph Technology Adoption in E-commerce
Discover 6.5m verified e-commerce stores using Open Graph. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 10.9m domains. 6.5m verified as active stores with physical delivery.
· · Next full refresh: April 2026
6.5m verified active stores out of 10.9m detected · 59.3% verification rate
E-commerce Platforms Distribution
Shopify leads with 43.0% of stores with physical delivery (2,652,629 stores) , followed by WooCommerce (23.1%) and Custom (18.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,652,629 stores
1,422,763 stores
1,155,449 stores
288,916 stores
122,823 stores
118,419 stores
101,297 stores
69,333 stores
49,593 stores
37,005 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2652629 | 43.03% |
| WooCommerce | 1422763 | 23.08% |
| Custom | 1155449 | 18.74% |
| Wix eCommerce | 288916 | 4.69% |
| Squarespace Commerce | 122823 | 1.99% |
| Nuvemshop | 118419 | 1.92% |
| PrestaShop | 101297 | 1.64% |
| 1C-Bitrix | 69333 | 1.12% |
| OpenCart | 49593 | 0.80% |
| GoDaddy Online Store | 37005 | 0.60% |
| YouCan | 34502 | 0.56% |
| Big Cartel | 33437 | 0.54% |
| Shoptet | 32671 | 0.53% |
| Loja Integrada | 22789 | 0.37% |
| Magento | 22499 | 0.36% |
All Stores Distribution
Shopify holds 27.6% share of all Open Graph e-commerce stores (2,866,565) , with WooCommerce at 32.3% and Custom at 11.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,866,565 stores
3,353,243 stores
1,155,449 stores
1,305,968 stores
932,574 stores
119,409 stores
110,799 stores
150,163 stores
60,559 stores
147,023 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2866565 | 27.63% |
| WooCommerce | 3353243 | 32.33% |
| Custom | 1155449 | 11.14% |
| Wix eCommerce | 1305968 | 12.59% |
| Squarespace Commerce | 932574 | 8.99% |
| Nuvemshop | 119409 | 1.15% |
| PrestaShop | 110799 | 1.07% |
| 1C-Bitrix | 150163 | 1.45% |
| OpenCart | 60559 | 0.58% |
| GoDaddy Online Store | 147023 | 1.42% |
| YouCan | 35163 | 0.34% |
| Big Cartel | 40719 | 0.39% |
| Shoptet | 33590 | 0.32% |
| Loja Integrada | 23189 | 0.22% |
| Magento | 38932 | 0.38% |
Categories Distribution
Clothing & Accessories leads with 25.9% of all stores (1,250,882 stores) , followed by Health & Beauty (17.6%) and Food & Beverages (9.5%) .
Base: 4,822,188 AI-verified stores with physical delivery and detected product categories (74.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,250,882 stores
848,051 stores
456,714 stores
331,586 stores
308,111 stores
305,187 stores
223,252 stores
183,233 stores
180,554 stores
152,746 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1250882 | 25.94% |
| Health & Beauty | 848051 | 17.59% |
| Food & Beverages | 456714 | 9.47% |
| Electronics & Technology | 331586 | 6.88% |
| Home & Garden | 308111 | 6.39% |
| Jewelry & Watches | 305187 | 6.33% |
| Furniture & Home Decor | 223252 | 4.63% |
| Gifts & Special Occasions | 183233 | 3.80% |
| Arts & Entertainment | 180554 | 3.74% |
| Vehicles & Parts | 152746 | 3.17% |
| Sporting Goods & Outdoor Gear | 152056 | 3.15% |
| Tools & Hardware | 124468 | 2.58% |
| Pets & Pet Supplies | 112638 | 2.34% |
| Business & Industrial | 109553 | 2.27% |
| Toys & Games | 83157 | 1.72% |
Payment Providers Distribution
PayPal leads with 26.3% among AI-verified physical stores (690,863 stores) , followed by MasterCard (13.7%) and American Express (11.2%) .
Base: 1,801,280 AI-verified physical stores with detectable payment providers (16.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
690,863 stores
360,862 stores
295,562 stores
241,415 stores
194,125 stores
188,995 stores
151,590 stores
146,714 stores
81,927 stores
66,261 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 690863 | 26.26% |
| MasterCard | 360862 | 13.72% |
| American Express | 295562 | 11.24% |
| Stripe Connect | 241415 | 9.18% |
| Apple Pay | 194125 | 7.38% |
| Klarna | 188995 | 7.18% |
| Google Pay | 151590 | 5.76% |
| VISA | 146714 | 5.58% |
| JCB | 81927 | 3.11% |
| Boleto | 66261 | 2.52% |
| Bolt | 50878 | 1.93% |
| Mercado Pago | 50279 | 1.91% |
| Amazon Pay | 46381 | 1.76% |
| Bancontact | 34959 | 1.33% |
| SEPA | 29715 | 1.13% |
Shipping Carriers Distribution
UPS leads with 17.7% among AI-verified physical stores (285,980 stores) , followed by DHL (16.9%) and USPS (14.8%) .
Base: 1,435,470 AI-verified physical stores with detectable shipping carriers (13.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
285,980 stores
272,599 stores
237,933 stores
159,788 stores
131,852 stores
88,533 stores
71,267 stores
69,111 stores
57,213 stores
47,959 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 285980 | 17.75% |
| DHL | 272599 | 16.92% |
| USPS | 237933 | 14.77% |
| FedEx | 159788 | 9.92% |
| DPD | 131852 | 8.18% |
| GLS | 88533 | 5.49% |
| Correios | 71267 | 4.42% |
| Royal Mail | 69111 | 4.29% |
| СДЭК | 57213 | 3.55% |
| Почта России | 47959 | 2.98% |
| Australia Post | 41488 | 2.57% |
| Colissimo | 39236 | 2.43% |
| Estes | 38831 | 2.41% |
| InPost | 37350 | 2.32% |
| PostNL | 32271 | 2.00% |
Store Launch Timeline
Over the past 12 months, 1,655,537 new stores were launched in Open Graph , with the highest activity in 2026-02 (163,810 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
163,810 stores launched
199,266 stores launched
172,295 stores launched
161,253 stores launched
151,995 stores launched
136,156 stores launched
129,844 stores launched
125,279 stores launched
111,423 stores launched
109,482 stores launched
104,503 stores launched
90,231 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 163810 | 9.89% |
| 2026-01 | 199266 | 12.04% |
| 2025-12 | 172295 | 10.41% |
| 2025-11 | 161253 | 9.74% |
| 2025-10 | 151995 | 9.18% |
| 2025-09 | 136156 | 8.22% |
| 2025-08 | 129844 | 7.84% |
| 2025-07 | 125279 | 7.57% |
| 2025-06 | 111423 | 6.73% |
| 2025-05 | 109482 | 6.61% |
| 2025-04 | 104503 | 6.31% |
| 2025-03 | 90231 | 5.45% |
Active Stores by Launch Year
Currently, 6,381,962 active stores in Open Graph are tracked in our database , with the most stores launched in 2026 (364,767 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
364,767 active stores
1,453,711 active stores
734,288 active stores
524,586 active stores
425,155 active stores
451,642 active stores
435,510 active stores
279,113 active stores
281,669 active stores
238,152 active stores
133,923 active stores
114,813 active stores
116,500 active stores
150,540 active stores
87,054 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 364767 | 5.72% |
| 2025 | 1453711 | 22.78% |
| 2024 | 734288 | 11.51% |
| 2023 | 524586 | 8.22% |
| 2022 | 425155 | 6.66% |
| 2021 | 451642 | 7.08% |
| 2020 | 435510 | 6.82% |
| 2019 | 279113 | 4.37% |
| 2018 | 281669 | 4.41% |
| 2017 | 238152 | 3.73% |
| 2016 | 133923 | 2.10% |
| 2015 | 114813 | 1.80% |
| 2014 | 116500 | 1.83% |
| 2013 | 150540 | 2.36% |
| 2012 | 87054 | 1.36% |
| 2011 | 87742 | 1.37% |
| 2010 | 71519 | 1.12% |
| 2009 | 64424 | 1.01% |
| 2008 | 52046 | 0.82% |
| 2007 | 47347 | 0.74% |
| 2006 | 34158 | 0.54% |
| 2005 | 30330 | 0.48% |
| 2004 | 38806 | 0.61% |
| 2003 | 31690 | 0.50% |
| 2002 | 28273 | 0.44% |
| 2001 | 34584 | 0.54% |
| 2000 | 25149 | 0.39% |
| 1999 | 19451 | 0.30% |
| 1998 | 12737 | 0.20% |
| 1997 | 6774 | 0.11% |
| 1996 | 4417 | 0.07% |
| 1995 | 1092 | 0.02% |
Geographic Distribution
United States leads with 35.1% (1,635,773 AI-verified stores) , followed by United Kingdom (7.5%) and Germany (5.9%) .
Base: 4,661,221 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,635,773 AI-verified stores
351,378 AI-verified stores
273,916 AI-verified stores
230,347 AI-verified stores
223,092 AI-verified stores
217,314 AI-verified stores
206,699 AI-verified stores
182,556 AI-verified stores
182,189 AI-verified stores
141,080 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1635773 | 35.09% |
| United Kingdom | 351378 | 7.54% |
| Germany | 273916 | 5.88% |
| Russia | 230347 | 4.94% |
| France | 223092 | 4.79% |
| India | 217314 | 4.66% |
| Brazil | 206699 | 4.43% |
| Australia | 182556 | 3.92% |
| Canada | 182189 | 3.91% |
| Netherlands | 141080 | 3.03% |
| Italy | 136385 | 2.93% |
| Spain | 134071 | 2.88% |
| South Korea | 131951 | 2.83% |
| Japan | 121437 | 2.61% |
| Poland | 99983 | 2.14% |
| Vietnam | 91055 | 1.95% |
| Turkey | 90448 | 1.94% |
| Ukraine | 80406 | 1.72% |
| Argentina | 65663 | 1.41% |
| Iran | 65478 | 1.40% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom
Custom - Electronics & Technology
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Shopify
Shopify - Food & Beverages
Shopify
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.9m | 100.00% |
| Emails | 6.3m | 57.98% |
| Phones | 2.0m | 18.59% |
| Ecommerce platform | 10.9m | 99.58% |
| Couriers | 1.4m | 13.11% |
| Payment Providers | 1.8m | 16.46% |
| Categories | 5.3m | 48.37% |
| Social Media | 7.3m | 66.37% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Open Graph e-commerce landscape:
Analyze 6.5m verified e-commerce stores on Open Graph - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Open Graph e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Open Graph e-commerce intelligence?
-
We track 6.5m verified Open Graph e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.3% among stores with at least one detectable social profile (3,420,177 stores) , followed by Facebook (28.3%) and YouTube (10.2%) .
Base: 7,264,776 stores with any detectable social profile (66.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,420,177 stores
2,995,904 stores
1,078,415 stores
880,658 stores
685,117 stores
576,692 stores
363,844 stores
283,998 stores
274,797 stores
22,512 stores
Visual Distribution