OneTrust Technology Adoption in E-commerce

Discover 15.3k e-commerce stores using OneTrust. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 52.5% of stores with physical delivery (7,919 stores) , followed by Shopify (20.4%) and Salesforce Commerce Cloud (9.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 52.5%

7,919 stores

Shopify 20.4%

3,078 stores

1,434 stores

1,039 stores

484 stores

386 stores

189 stores

146 stores

102 stores

99 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in OneTrust
Platform Stores with Physical Delivery Percentage
Custom 7919 52.45%
Shopify 3078 20.39%
Salesforce Commerce Cloud 1434 9.50%
Magento 1039 6.88%
WooCommerce 484 3.21%
SAP Commerce Cloud 386 2.56%
BigCommerce 189 1.25%
PrestaShop 146 0.97%
HCL Commerce 102 0.68%
Intershop 99 0.66%
Commerce7 84 0.56%
OpenCart 55 0.36%
VTEX 29 0.19%
Pimcore 28 0.19%
Kibo Commerce 26 0.17%

All Stores Distribution

Custom holds 44.9% share of all OneTrust e-commerce stores (7,919) , with Shopify at 19.7% and Salesforce Commerce Cloud at 9.7% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 44.9%

7,919 stores

Shopify 19.7%

3,479 stores

1,714 stores

1,504 stores

1,399 stores

636 stores

240 stores

154 stores

139 stores

112 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in OneTrust
Platform Total Stores Percentage
Custom 7919 44.86%
Shopify 3479 19.71%
Salesforce Commerce Cloud 1714 9.71%
Magento 1504 8.52%
WooCommerce 1399 7.93%
SAP Commerce Cloud 636 3.60%
BigCommerce 240 1.36%
PrestaShop 154 0.87%
HCL Commerce 139 0.79%
Intershop 112 0.63%
Commerce7 99 0.56%
OpenCart 65 0.37%
VTEX 32 0.18%
Pimcore 129 0.73%
Kibo Commerce 31 0.18%

Categories Distribution

Health & Beauty leads with 31.7% of all stores (4,166 stores) , followed by Clothing & Accessories (15.8%) and Food & Beverages (10.7%) .

Top 10 Categories

Health & Beauty 31.7%

4,166 stores

Clothing & Accessories 15.8%

2,082 stores

Food & Beverages 10.7%

1,411 stores

Vehicles & Parts 9.3%

1,219 stores

Electronics & Technology 6.3%

832 stores

Home & Garden 4.4%

582 stores

Business & Industrial 3.6%

473 stores

Sporting Goods & Outdoor Gear 3.1%

405 stores

Furniture & Home Decor 2.7%

358 stores

Tools & Hardware 2.7%

352 stores

Visual Distribution

Distribution of top 10 OneTrust store categories (December 2025)
Distribution of categories in OneTrust e-commerce stores
Category Number of Stores Percentage
Health & Beauty 4166 31.70%
Clothing & Accessories 2082 15.84%
Food & Beverages 1411 10.73%
Vehicles & Parts 1219 9.27%
Electronics & Technology 832 6.33%
Home & Garden 582 4.43%
Business & Industrial 473 3.60%
Sporting Goods & Outdoor Gear 405 3.08%
Furniture & Home Decor 358 2.72%
Tools & Hardware 352 2.68%
Gifts & Special Occasions 333 2.53%
Pets & Pet Supplies 291 2.21%
Jewelry & Watches 257 1.96%
Books & Media 200 1.52%
Arts & Entertainment 183 1.39%

Payment Providers Distribution

PayPal leads with 21.7% among AI-verified physical stores (1,623 stores) , followed by MasterCard (15.7%) and American Express (14.9%) .

Base: 4,207 AI-verified physical stores with detectable payment providers (22.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.7%

1,623 stores

1,173 stores

1,115 stores

Klarna 10.5%

787 stores

563 stores

464 stores

VISA 5.4%

402 stores

348 stores

Bolt 3.4%

257 stores

147 stores

Visual Distribution

Distribution of top 10 OneTrust payment providers (December 2025)
Distribution of payment providers in OneTrust e-commerce stores
Payment Provider Store Count Market Share
PayPal 1623 21.73%
MasterCard 1173 15.70%
American Express 1115 14.93%
Klarna 787 10.54%
Apple Pay 563 7.54%
Stripe Connect 464 6.21%
VISA 402 5.38%
Google Pay 348 4.66%
Bolt 257 3.44%
Affirm 147 1.97%
Adyen 143 1.91%
JCB 140 1.87%
Amazon Pay 118 1.58%
Bancontact 102 1.37%
Paddle 88 1.18%

Shipping Carriers Distribution

UPS leads with 24.1% among AI-verified physical stores (954 stores) , followed by DHL (14.4%) and USPS (13.3%) .

Base: 3,297 AI-verified physical stores with detectable shipping carriers (17.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 24.1%

954 stores

DHL 14.4%

569 stores

USPS 13.3%

526 stores

FedEx 13.3%

526 stores

DPD 10.6%

420 stores

237 stores

GLS 4.1%

163 stores

95 stores

74 stores

Estes 1.8%

73 stores

Visual Distribution

Distribution of top 10 OneTrust shipping carriers (December 2025)
Distribution of shipping carriers in OneTrust e-commerce stores
Shipping Carrier Store Count Market Share
UPS 954 24.10%
DHL 569 14.37%
USPS 526 13.29%
FedEx 526 13.29%
DPD 420 10.61%
Royal Mail 237 5.99%
GLS 163 4.12%
Colissimo 95 2.40%
Speedy 74 1.87%
Estes 73 1.84%
Evri 71 1.79%
Hermes 67 1.69%
Correos 66 1.67%
Chronopost 64 1.62%
Canada Post 54 1.36%

Store Launch Timeline

Over the past 12 months, 1,222 new stores were launched in OneTrust , with the highest activity in 2025-11 (204 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 16.7%

204 stores launched

2025-10 12.8%

157 stores launched

2025-09 7.0%

85 stores launched

2025-08 6.5%

80 stores launched

2025-07 7.9%

97 stores launched

2025-06 9.7%

118 stores launched

2025-05 8.6%

105 stores launched

2025-04 7.5%

92 stores launched

2025-03 9.3%

114 stores launched

2025-02 4.7%

58 stores launched

2025-01 7.9%

96 stores launched

2024-12 1.3%

16 stores launched

Monthly Trend

Monthly store launches in OneTrust (December 2025)
Monthly store launches in OneTrust over the past 12 months
Month Stores Launched Percentage
2025-11 204 16.69%
2025-10 157 12.85%
2025-09 85 6.96%
2025-08 80 6.55%
2025-07 97 7.94%
2025-06 118 9.66%
2025-05 105 8.59%
2025-04 92 7.53%
2025-03 114 9.33%
2025-02 58 4.75%
2025-01 96 7.86%
2024-12 16 1.31%

Active Stores by Launch Year

Currently, 14,881 active stores in OneTrust are tracked in our database , with the most stores launched in 2025 (1,206 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 8.1%

1,206 active stores

2024 5.7%

843 active stores

2023 5.2%

775 active stores

2022 5.6%

828 active stores

2021 7.6%

1,132 active stores

2020 8.0%

1,186 active stores

2019 4.5%

676 active stores

2018 5.0%

742 active stores

2017 5.2%

768 active stores

2016 2.7%

399 active stores

2015 2.3%

341 active stores

2014 2.4%

361 active stores

2013 3.2%

472 active stores

2012 2.4%

355 active stores

2011 2.7%

406 active stores

Distribution by Launch Year

Active stores in OneTrust by original launch year (December 2025)
Active stores in OneTrust by launch year
Launch Year Active Stores Percentage
2025 1206 8.10%
2024 843 5.66%
2023 775 5.21%
2022 828 5.56%
2021 1132 7.61%
2020 1186 7.97%
2019 676 4.54%
2018 742 4.99%
2017 768 5.16%
2016 399 2.68%
2015 341 2.29%
2014 361 2.43%
2013 472 3.17%
2012 355 2.39%
2011 406 2.73%
2010 330 2.22%
2009 295 1.98%
2008 297 2.00%
2007 302 2.03%
2006 244 1.64%
2005 195 1.31%
2004 250 1.68%
2003 248 1.67%
2002 293 1.97%
2001 331 2.22%
2000 367 2.47%
1999 301 2.02%
1998 325 2.18%
1997 240 1.61%
1996 254 1.71%
1995 119 0.80%

Social Media Usage

Facebook leads with 24.6% among stores with at least one detectable social profile (11,637 stores) , followed by Instagram (22.9%) and YouTube (18.3%) .

Base: 15,273 stores with any detectable social profile (80.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 24.6%

11,637 stores

Instagram 22.9%

10,810 stores

YouTube 18.3%

8,620 stores

Twitter 11.7%

5,507 stores

LinkedIn 8.7%

4,117 stores

TikTok 6.3%

2,964 stores

Pinterest 5.0%

2,356 stores

X 2.1%

969 stores

WhatsApp 0.3%

164 stores

Vimeo 0.1%

66 stores

Visual Distribution

Distribution of social media platforms in OneTrust (December 2025)
Distribution of social media platforms in OneTrust e-commerce stores
Social Platform Store Count Market Share
Facebook 11637 24.65%
Instagram 10810 22.90%
YouTube 8620 18.26%
Twitter 5507 11.66%
LinkedIn 4117 8.72%
TikTok 2964 6.28%
Pinterest 2356 4.99%
X 969 2.05%
WhatsApp 164 0.35%
Vimeo 66 0.14%

Geographic Distribution

United States leads with 39.8% (4,292 AI-verified stores) , followed by United Kingdom (14.1%) and Canada (6.8%) .

Base: 10,782 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

4,292 AI-verified stores

1,518 AI-verified stores

732 AI-verified stores

Spain 5.3%

572 AI-verified stores

522 AI-verified stores

357 AI-verified stores

301 AI-verified stores

Italy 2.7%

291 AI-verified stores

262 AI-verified stores

241 AI-verified stores

Visual Distribution

Geographic distribution of stores using OneTrust (December 2025)
Geographic distribution of stores using OneTrust
Country AI-Verified Store Count Market Share
United States 4292 39.81%
United Kingdom 1518 14.08%
Canada 732 6.79%
Spain 572 5.31%
France 522 4.84%
Germany 357 3.31%
Sweden 301 2.79%
Italy 291 2.70%
Ireland 262 2.43%
Czechia 241 2.24%
Netherlands 230 2.13%
Japan 230 2.13%
Australia 208 1.93%
Poland 203 1.88%
Belgium 171 1.59%
Mexico 136 1.26%
Finland 134 1.24%
Brazil 133 1.23%
Denmark 130 1.21%
Portugal 119 1.10%

Dataset Coverage

Field Rows count Coverage
Website 19.1k 100.00%
Emails 7.7k 40.17%
Phones 5.8k 30.28%
Ecommerce platform 18.4k 96.68%
Couriers 3.3k 17.29%
Payment Providers 4.2k 22.06%
Categories 15.2k 79.87%
Social Media 15.3k 80.10%

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Frequently Asked Questions

What data is included in the OneTrust E-commerce Database?

Our database covers over 15.3k OneTrust physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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